Visiting beauty shop. Call manicure: How does a beauty salon work without a room. Prices of a visiting beauty salon

Hairdressing has always been in demand. Therefore, the organization of the salon business today is quite appropriate and profitable. There are a lot of business ideas for building a salon business. One of the most relevant at the moment is the opening of a mobile beauty salon. The benefits of this venture are obvious. A modern client no longer wants, and cannot afford, after a 10-hour working day to sit in line at the hairdresser, look for and wait for a “window” from his master and, even more so, visit a beauty salon from Monday to Friday. It is much easier to order a specific service at home, in the office or anywhere, where the client will be comfortable. You can complete such an order by phone call or through a website.

The best way to promote a mobile salon business is to create a company website on which detailed information will be published directly about the services, their costs, data on specialists and, of course, customer reviews.

Pros of the salon business at home

One of the biggest advantages of the mobile salon business is the lack of need for renting and equipping salon rooms for receiving and servicing customers.

The second advantage of beauty at home is the comfort of the client. First of all, the latter does not need to look for time to travel to the salon to do manicure, haircut or styling. And the presence of a site with a description of the services allows us to expand our customer base and range of services.

The creation of a business card website and its promotion will require about $ 1,000. Equipment and special equipment, as a rule, are available to all masters. For advertising skills and services, they will give about 20% of the value of orders to a mobile beauty salon.

By the way, for the provision of hairdressing and other salon services at home, there is no need to obtain permission from the sanitary and epidemiological station. And this also greatly facilitates the conduct of such a business.

Profitability conditions for a mobile home beauty salon

One of the hairdressers may say: why should I open a beauty salon and offer work to other masters, because I can work for myself and rely only on my own strengths. However, individual employment in the mobile salon business can rarely be called profitable. This type of entrepreneurial activity belongs to the category of “time is money”. The more customers will be served, the more profit. Attracting several professionals to work in a beauty salon “at home” allows you to increase the profitability of the enterprise up to 50% (with a minimum of 100 orders per month).

Disadvantages of the mobile salon business

The main disadvantage of the salon business at home is the high risk of losing customers due to the work of the masters, not through an intermediary, but directly. In order to avoid this, it is possible to carry out all kinds of promotions and loyalty programs, for example, for calling back and confirming receipt of a service with the provision of the number of the mobile master serving the client, he will be returned 50% of the cost of the service. Client bonuses can be paid at the expense of fines of the employees themselves.

Most of the advertising - 70% should be carried out online. Internet marketing is the most effective. For the rest, you can promote salon services by word of mouth, offering group services at a discount, of the type minus 10% of the cost of a haircut or manicure order for 3-5 people at once during a lunch break. You can advertise in magazines and newspapers, hand out brochures and business cards. Another effective form of advertising a mobile hairdresser is to apply information to auto masters.

Types of Mobile Cabin

A home beauty salon can have a wide or narrow profile. The latter will specialize exclusively in haircuts, styling, manicures and pedicures. While the wide-profile salon business will offer its customers hair removal, massage, spa treatments, bridal makeup, etc.

The next criterion on the basis of which it is possible to perform the classification of beauty salons “at home” is the economy, middle or luxury class of service. At the same time, the economy option does not mean at all that the services of the master will be less quality. The discount may be based on the small urgency of the order, its lead time and the use of less modern technologies and cheaper materials in the provision of hairdressing services.

The benefits of a home-based salon business are obvious. The low prevalence in Russia of such a business idea as customer service at a beauty salon at home, where it is practiced by no more than two dozen companies, indicates the prospect of such an entrepreneurial activity, which also does not require huge investments.

The opening of the salon cost me 800,000 rubles, although it was possible to keep within a much smaller amount, and this would be much better for the business. The mobile salon does not need a room, you do not need to buy expensive professional chairs, equip the master’s workplace - my masters have their own things: both tools and cosmetics.

Most of the investments went into the promotion of the cabin. I gave a lot of advertising, paid from 2,000 to 15,000 rubles for publication or the ability to put a banner. I opened the IP through an intermediary company, ordered the most expensive print, bought all the masters a special uniform, which they did not wear then, because it was not very convenient. Printed (as I later realized) leaflets in an expensive printing house. She paid for promoters, advertised about finding personnel in local newspapers (2,000-3,000 rubles per publication), posted on lightboxes of taxis - more than 100,000 rubles. It was placed on coupons, set very low prices and paid to the masters herself. It seemed to me, the more expensive, the cooler, so I did not save at all. Nevertheless, the effect was weak. But just when the money ran out and I began to think about the effectiveness of advertising, sales began to grow.

I took up social networks very actively: held quizzes, contests, uploaded photos of interesting hairstyles. This attracted a young audience of Zelenograd - local salons do not always pay attention to the Internet. I realized that I wasted my money on business cards. Business cards in the first stage are needed in order to wallow around. But it was not in vain that she printed leaflets that were laid out in mailboxes. For local businesses, this is the easiest and most effective way to promote.

There are simply salons on the market, and there are beauty salons named after someone - as a rule, the main stylist of this place. He puts his talent into the business, and professionals are engaged in marketing. I myself am not a master, but at the same time I am not just an administrator, but the face of the salon. My photo is on the main page of the site, I lead social networks. My function is to organize the process, to control quality and promote ideology. I am interested in combining the beauty industry and mobility.

Customers & Revenue

The most frequent orders come from mothers with babies who cannot stay away from home for a long time, and from brides. There are corporate clients: on March 8, we were ordered as a gift to employees of one company.

Now we are doing everything from manicure to California highlighting, there is a facial massage. Experience leads me to think about the need to narrow the range of services. For example, a massage was ordered only a few times. Hence, it can be crossed out. The main sources of income are hairstyles and nail care (especially pedicures).

Beauty Glamor invites you to her! This is a place where you will feel comfortable - our beauty salon offers you quality. Also you can fully fulfill any wishes for various services that our masters provide: manicures, pedicures, high-quality nail extensions and the development of their design. Beauty Glamor invites you to her! This is a place where you will feel comfortable - our beauty salon offers you quality. You can also fully fulfill any wishes for various services that our masters provide: the whole range of hairdressing services, manicures, pedicures, high-quality nail extensions and the development of their design, cosmetology, massage, tattoo / tattoo.

Prices of a visiting beauty salon

24 hour visiting beauty salon. Yes, now the time that you spend on a trip to a regular salon and back is entirely yours. A 24-hour exit beauty salon works at the same high-quality level of service as the day rooms on ul. Nizhny Novgorod. But it gives 2 more new advantages: it frees you from excessive fuss and gives bonuses. And now, nice little details. Services of the visiting master with us - with gifts. If you invite us to your home or office, you will definitely get something useful from our employee for personal care. Any visit by a stylist, hairdresser preparing evening or wedding hairstyles, or a master performing manicures at home - and each time you will receive a special gift from our salon.

Beauty Salon in Moscow on Nizhny Novgorod Str.

We are glad to every client.

Our salon offers a home hairdresser service. Jewelry braid weaving, using both traditional and the most modern styles and types of weaving, which will certainly become a reflection and a natural complement to your charm! “I am sure that every woman is unique and beautiful, and I never cease to admire how women can be transformed, how they begin to radiate beauty and confidence. An individual approach to each client allows me to create a unique image and good mood.” Be beautiful and happy is always.

Services of an exit round-the-clock beauty salon

Visiting beauty salon on the house

The visiting beauty salon "Glamor" works for your comfort and convenience, therefore we intend to come to you at any time. A beauty salon with Departure to the house is the specifics of our on-site 24-hour beauty salon, thanks to which you can be beautiful without leaving your home. Exit round-the-clock beauty salon in Moscow "Glamor" is a personal approach, high quality and reasonable prices. The employees of our on-site 24-hour beauty salon are not private masters, but an established team of professional hairdressers, makeup artists and cosmetologists who are very responsible for their work and the reputation of our on-site 24-hour beauty salon. Regardless of what services you need - hair coloring, styling or makeup, just one call and the masters of an on-site 24-hour beauty salon in Moscow will help you transform and leave your house in good shape and in perfect mood.

Visiting beauty salons are damn convenient: for the sake of them they leave places that have been proven over the years when they realize that it’s better to read or sleep for two hours than to transport yourself to point B and back. Or when the face after the thermage looks so that you do not want to meet your eyes even with your own dog. Or when a child appears, and the desire to regularly do manicures does not disappear. As in any area, there are good and not very good ones among visiting salons. Somewhere it’s better to do nails, to someone to trust the body and face, the third - hair. These three places should not disappoint.

Friendly beauty managers work in visiting beauty salons. They wish a good day, select a suitable specialist, listen to discontent. By calling a master who works for himself at home, you lose such a service

Beauty mum

Jun 1 2015 at 9:04 PDT

\u003e The guys position themselves as the first visiting beauty salon for mothers. And indeed, the local masters do not respond to heartbreaking crying, confidently, but already without much enthusiasm, support children's topics, lay the extra half an hour for manicure, because they know that the child can wake up at any time, and the mother will cover the coating.

From the pleasant:

Masters wear uniforms and carry with them everything necessary for the procedure. By the way, you can sign up for it without a call, leaving a comment with your Instagram number on the salon.

Cost:

Uncoated manicure and pedicure - 1 680 rub., Departure of the master within the Moscow Ring Road - 250 rub.

Juice MUA

Jun 21 2015 at 1:56 PDT

The salon profile is makeup and everything connected with it. The project was launched less than a year ago, and it was invented by makeup artists who have been using brushes and puffs for over a decade. You need to call Juice MUA for those who don’t know which side to approach red lipstick, but want to learn how to deal with a beauty professionally. The makeup artist either comes home and paints you - this is one service, or teaches makeup - this is another. An individual lesson includes a master class on make-up daily or for a special occasion, analysis of cosmetic bags, coloring and eyebrow shaping. The last point may pass for a bonus. The salon menu also has a visage course, consists of three lessons of three hours.

From the pleasant:

Make-up artists of the project are not against giving group lessons for a company of friends. Will be for the idea of \u200b\u200ba bachelorette party, remember. It’s both cheaper and more fun. Having become a client of the service, you can ask your makeup artist more and more new questions online. A special menu item Juice MUA - beauty-shopping. Although this service is only partially provided at home, we were not able to remain silent about it. The first step is to sort your makeup with the makeup artist, and then go shopping to update it together. Your companion will save consultants from the obsession, tell you about brands and products as an independent person and select the funds you really need. And you can also take advantage of his personal discount; professional makeup artists have them in almost all stores.

Makeup artists of the project do not work for any particular brand. Here it is, the guarantee of honest advice and recommendations

Cost:

Individual lesson of makeup training - 8 000 rubles. (3 hours), training in a group of 3 to 5 people - 5,000 rubles. per person (duration - 5 hours).

Beauty Catering Peggy Sue

Jun 18 2015 at 12:47 p.m. PDT

The interior menu is impressive: you can transform from and to, or rather, from a deep bikini to a wedding hairstyle. Beauty fairies are ready to tidy up men at home, for them there is a separate list of procedures in which spa manicures and beard haircuts were noticed.

From the pleasant:

There is an online consultant on the site who is really always on duty. Masters agree to work even at night - plus 30% of the daily price. And if necessary, specialists will come to you 90 minutes after placing the order. Hence the pricing: the cost of services is not what Beauty Catering Peggy Sue loves.

Cost:

Casual styling - 2 500 rub. (long hair), dyeing in one tone - 4,500 rubles. (long hair).

How to understand that your home manicure is of high quality:

the master will open a craft package with tools with you, demonstrate a sterility indicator and draw your attention to his actions;
together with varnishes and nail files, he will bring a table lamp with him, and will not ask you to turn on the light in the room or sit under the floor lamp;
the specialist will ask whether you prefer a trimmed or anhydrous manicure, specify whether to cut the cuticle;
will bring with it several shades of varnish that you told the administrator about during the recording - the client should have a choice;
at the end of the procedure he will massage the hands and apply a delicious cream.

Alexander Kaptsov

Reading time: 15 minutes

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A mobile beauty salon is a fresh idea for the Russian consumer, causing great interest not only among customers, but also businessmen. Such a business has its own nuances, which will be discussed in detail in this article.

Opening a mobile beauty salon, where to start? Required documents

Any business begins with an idea, but without its proper implementation it will not be profitable. First of all, you need to choose the concept of your salon -, with prices, come up with your own highlight. Often, businessmen are lost when they are faced with the need to draw up documents, but working without them will not work legally.

A mobile beauty salon must be officially registered.

A businessman can choose one of the following legal forms:

The first option is most preferable because:

Registration is much easier.
An entrepreneur has the opportunity to use favorable tax regimes.
There is no need to draw up statutory documents.
It is not required to open a current account and order printing.
Less registration costs (in 2016, the state duty for opening an IP is 800 rubles, for opening an LLC - 4,000 rubles).

When registering, an entrepreneur must indicate OKVED codes for all types of activities that will be provided in the salon.

The following codes may be included:

93.02 - Provision of services by hairdressers and beauty salons.
93.05 - The provision of other personal services.

Before submitting documents, you must also determine the form of taxation. The OKUN code classifier says that the services of beauty salons belong to the category of household. This allows the use of UTII. You can choose and USN.

When working with UTII, a businessman pays a fixed amount based on the number of employees. This mode also does not require the use of CCP, unlike the USN. UTII should be chosen by those whose incomes are higher than the regional average.

Beauty services are not licensed. The exception is cosmetology services.

Turning to the law, one can find out that it is now illegal to provide services of a beauty salon at the client’s home, because the SES issues a permit for a certain room. The only way to do everything correctly and legally is to equip a minibus or other vehicle.

In addition to the conclusion of the SES, you need to get permission from the district administration and the fire inspection.

The organization must also have the following documents:

Safety Journal.
An agreement with a third-party organization for the removal and disposal of garbage.
Disinfectant Consumption Log.
The contract for the processing of the premises.
Dry cleaning contract.

There will be a lot of papers, but all of them will provide legal and legal work of a beauty salon.

What services can a visiting beauty salon provide? Approximate price list

It is very important to determine the specifics of the work.

There are several types of beauty salons:

Narrow profile beauty salon . It involves working in one or more directions. Usually this is a manicure, pedicure and hairdresser. This type is more economical and suitable for beginning businessmen with a small starting capital.
Beauty salon of a wide profile . In addition to the above services, such an organization may include massage (non-therapeutic, as it requires a license), makeup, hair removal and other procedures in its price list.

Having decided on the direction, you need to draw up a price list. To do this, you need to understand which class a mobile beauty salon will belong to.

It could be:

Economy
Average.
Premium

The most promising niche is economy class salons, as the quality of services is not inferior to other institutions, and demand is several times higher. Based on the type of organization, you need to develop a price list. The price should not be much higher than in stationary salons.

In the middle segment of this business, there is the highest demand for the following servants:

Women's haircut.
Nail extension.
Wedding make-up.
Tattoo

Organization pricelist may look like this:

In addition, other types of services will appear, based on the specifics of a particular salon. It must also be compiled in order to calculate revenue.

Talking about pricing, an entrepreneur should think about one more very important thing - discounts. Increasingly, people come to the salon are not alone. Such a joint trip can be encouraged with a small discount of 5-10%, for example.

You can arrange actions - spend a week of manicure, pedicure, offering their services at a lower price. This approach will increase monthly profits due to increased demand for specific services.

What will be required to organize a beauty salon with a departure from scratch? (transport, inventory, etc.)

To open an exit beauty salon, you need a room. In this case, it can be a minibus or a big bus - it all depends on the financial capabilities of the entrepreneur.

In order for salon specialists to carry out their activities, there must be power and water inside. You can get a special generator, and buy water and pour it into a column or tank equipped inside, as the car will move all the time.

Inside, it will be necessary to equip jobs for the entire shift of craftsmen, to make the interior of the cabin unusual and memorable.

The space can be divided into the following compartments:

Driver's cab.
Salon for passengers with several seats.
Barbershop.
Manicure cabinet.
Sanitary compartment.

For work, specialists will need working tools, here you can do two ways:

Hire employees with their inventory;
Buy everything you need on your own.

The second option is more expensive, but will bring more profit in the future. The number of tools will directly depend on the number of workers in the shift. It is worth taking care of the uniform for employees, which will raise the status of the salon in the eyes of customers.

Immediately you will have to purchase supplies for the uninterrupted operation of cabinets. Later, one can proceed from the demand for the services provided.

In this type of business, one of the components of success is the promotion of your own brand. About 60–70% of advertising today is on the Internet. It is necessary to take care of the promotion of the cabin even before the opening.

You can use the following tools:

Contextual advertising.
Various bulletin boards.
Advertising on local sites related to beauty and health.
Own business card site.

It is important to make your own website not only beautiful, but also useful to the client. It should contain information about the opening hours, craftsmen, prices, promotions and discounts.

It is necessary to take care of automation of accounting. The salon should have its own customer base, which will bring the main income. It is important to develop a loyalty program so that people come to the salon again and again.

Staff for work in a visiting beauty salon

The selection of qualified personnel is one of the most important components of the success of a beauty salon.

The number of employees will depend on the following factors:

The list of services provided.
Volume of orders.
The capacity of the used transport.

The number of employees include:

Hairdressers (1-2 people per shift).
Manicure and pedicure specialists (only 2-3 people per shift).
Makeup artists (1 person).

If the salon provides some other services, you will have to hire other specialists.

Since specialists work with people, they must have health books and go through a medical commission on time. A plus will be the availability of certificates from specialists on the passage of courses.

It is worth getting an administrator who will work with the site, promote services on the Internet, make calls to customers, communicate with them over the phone and on the network. Of course, you need a driver - one person will be enough for a shift.

Specialists will work with clients, so it is important not to provide these services outside the salon. Otherwise, revenue may decrease significantly. Here you can either punish employees or create a cozy atmosphere in the team. The motivation for specialists will be the salary in the form of a percentage of the order .

Opening a salon with several employees makes no sense - the profit will be small. At least 8-10 people should work in the organization.

It is important to determine the method of remuneration:

Piecework (% of orders).
Fixed (salary).
Mixed (salary +%).

For the driver and administrator, the second or third methods are more suitable, and for the masters, the first or third.

Visiting beauty salon around the clock or not? Which work scheme is more profitable?

Discuss the benefits of a round-the-clock beauty salon in the context of a particular city. For small areas, such a scheme is unlikely to pay off. But for megacities, where nightlife is in full swing, part-time work at a later time is very relevant.

In general, you can adapt to the wishes of customers. Late time, it is very beneficial to take large orders. For example, a wedding hairstyle, makeup, manicure, pedicure for the bride and her bridesmaids. Services can also be provided at a great discount.

For a visiting beauty salon, peak activity occurs in the afternoon and evening. You can always agree on the specialist to order for an additional fee.

The optimal schedule of work is as follows:

Shifts can work 2 after 2, 1 after 1 or according to another schedule.

Sample business plan for an outdoor beauty salon: calculation of income and expenses

To assess the prospects of the opening mobile beauty salon, it is necessary to calculate the approximate costs, incomes and initial investments.

Initial Cost

Initial costs will be approximately as follows:

Thus, it will take almost 1 million rubles to open an exit beauty salon. You can save on transport and buy a used car, as well as hire staff with your tools.

Monthly income

Thus, the average monthly income is a little more than 700 thousand rubles.

Monthly expenses

Each month, the costs will be as follows:

Calculation of business performance indicators

Thus, profit margin will be equal to: 720,000 - 455,000 \u003d 265,000 rubles.

Profitability : 265 000/ 951 000*100% = 27,87%.

Payback : 951,000 / 265,000 \u003d 3.58. Consequently, a mobile beauty salon will pay off in 4 months.

All these indicators indicate a highly promising business. High demand for services in megacities increases the likelihood of success. And this niche is still almost free, which opens up many prospects for a novice entrepreneur.

Does it make sense to open an exit beauty salon in a small town or village?

To open an exit beauty salon in a small city it is necessary to be very careful. Such an undertaking can not only not bring income, but also make the organization unprofitable. This is due to the fact that the size of the city is small, and people are not ready to overpay for catering. Yes, and this will be able to pay off for a rather long time. The period can drag on for more than a year, and sometimes even lead to bankruptcy.

For small cities, you can consider, perhaps, the departure of specialists to the client’s house. But this will not be a completely legal business. If you start such a thing, then alone as a specialist. This will require a little cost, and it will pay off much earlier.

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