Christmas window dressing. The best Christmas showcases! Window decoration for the new year

Printemps

Prada helped decorate the windows of Printemps with fairy tales, illuminations and a deer on the big screen. Well, the traditional Prada bear could not do without it - it entertains everyone, sitting surrounded by Christmas trees, sweets and gifts.

The address: 64 boulevard Haussmann

Galeries Lafayette Haussmann

This is where Beauty and the Beast was inspired. At the same time, the showcases turned out to be interactive, and you can even play with the characters, and every hour there is music playing there. And in the center of the store is a mechanical Christmas tree. And thanks to the Swatch company, the magical village on top of the Christmas tree comes to life and sows New Year's mood around.

The address: 40 Boulevard Haussmann

Harrods

Here they ride on the Christmas Express, each car of which is a showcase with one of the latest collections. The themes of luxury and steam locomotives, so dear to British hearts, are revealed especially easily at Christmas, and spinning wheels enhance the effect of authenticity.

The address: 87-135 Brompton Road

selfridges

The Wish List theme was worked out here, so a variety of gifts and iconic objects of desire got into the windows - from a bottle of tequila and snow globes to fragrances from Viktor & Rolf and Charlotte Olympia shoes.

The address: 400 Oxford Street

Tiffany&Co

There was a dollhouse—kissing figures, snow-covered houses, and a sleigh littered with Tiffany boxes.

The address: 25 Old Bond Street

Louis Vuitton

And here they were extravagantly inspired by the ancient game "Lila", also known as "Snakes and Ladders". Only instead of snakes - geese.

The address: 160 New Bond St.

Liberty

The legendary British store pretended that crackers exploded in the windows and sprinkled them with all sorts of priceless gifts.

The address: Regent St, London W1B 5AH

Bergdorf Goodman

Here they did not limit themselves to the theme of Christmas and New Year and captured all the nearby holidays - from Thanksgiving to Valentine's Day. At the same time, the mannequins were dressed with royal luxury - for example, Valentine's Day got the boudoir of Marie Antoinette, and in the New Year's window there is a young lady in an Art Nouveau dress and a white fur coat.

The address: 754, 5th Ave

Saks

And here the Yeti and its snow flakes rule. And from 5 to 10 pm you can watch a small New Year's show.

The address: 611, 5th Ave

Lord & Taylor

In honor of the coming centennial of the building in which the store is located, we decided to recall the chic New York of that time and immerse it in the atmosphere of holiday anticipation. Men in top hats and ladies in feathers in anticipation of festive parties, dressed-up children in anticipation of meeting Santa - in general, everything is as it should be.

The address: 424, 5th Ave

Henri Bendel

And here is the real fun - the windows were decorated with sculptures based on the cartoons of Al Hirschfeld. At the same time, they chose characters that are iconic for New York - like Audrey Hepburn in the role of Holly Gollightly or Woody Allen. Hirschfeld's own caricatures also got into the windows.

The address: 666 Fifth Avenue

The English expression "Window shopping" means not only "idly window shopping", but is also used in marketing policy - thanks to the attractiveness of the windows, passers-by cannot pass by and make rash purchases.

The window dressing of large department stores for Christmas began in Paris in the late 19th century, and in 1949 the first automated devices appeared in the windows. Christmas window displays have become the epitome of the holiday and every year the department stores of New York, London and Paris compete against each other in the creativity of New Year's resolutions.

Barney's New York

Lady Gaga's Christmas workshop has opened at Barneys New York. In connection with this event, the pop diva's stylist Nicola Formichetti turned the department store windows into Gaga's "boudoir", where the main instrument of the installation was hair, referring to the singer's fantastic hairstyles, a mermaid - the personification of Gaga in the mystical world of ice and the transformation of the singer into a real gilded motorcycle.

Bergdorf Goodman

New York's Bergdorf Goodman made displays for the New Year on the theme of "Carnival of the Animals" with flying horses, a journey to the moon and exotic wanderings. The author of the idea, designer David Hoy, admitted that it takes a whole year to come up with a concept, and two weeks to implement it. This year, the department store famous for its creatine visual merchandising released a book of holiday window displays from the past twenty years.

Harrod's

London Harrods this year greets passers-by with millions of sparkling Swarovski crystals - a magical snow-covered forest of millions of crystals has been created in the windows of the department store. On each of the seven floors there is a special “zone”, which is decorated with its own history. In addition to its decorative purpose, each production draws attention to objects from clothing to bed linen. In one of the windows in the center is a Ralph & Russo couture dress, hand-decorated with 152,000 crystals. The showcases are also a jewelry pop-up store, where the whole collection of jewelry for autumn/winter 2011-2012 will be presented.

Harvey Nichols

In the concept of decorating Christmas shop windows, Harvey Nichols designers always rely on color solutions. Store visitors as well as passers-by can glimpse into a magical world inhabited by polar bears, whales and enchanted mannequins trapped in ice. Sparkling icicles, falling snowflakes create a wonderful backdrop for the display of shop windows.

selfridges

London department store Selfridges has designed its windows in a "White" theme. But the designers considered impossible a winter fairy tale without music. Thus, each installation is a music box playing custom-made Christmas carols or holiday songs. Each showcase is equipped with a touch panel, and passers-by can order songs on their own.

Liberty

One of Britain's oldest department stores has decorated its windows in a decadent style with gold decorations and stuffed swans.

Printemps

Last year, the decoration of the Christmas windows of the Printemps Haussmann shopping center was entrusted to the house of Chanel. The theme of 11 installations is "Dreams of distant wanderings". They are conceived as a round-the-world trip and each is dedicated to "interpreting in the codes of the house of Chanel" one of the unique cities in the world: Los Angeles, Moscow, Cap d'Antibes, Venice, Shanghai, Biarritz, New York and Paris. In the central showcase, the main character is Karl Lagerfeld himself in the form of puppets.

Sanahunt

The Kyiv concept store dedicated New Year's showcases to the theme of "Through the Looking Glass".
"Fashion is a game of reflections and images," says Oksana Hunt, the owner of the multi-brand. - "You can never know for sure where its inside is, and where its face is - everything flows from the real world to the Looking Glass and back.

Villa Gross

The Christmas windows of Villa Gross are dedicated to winter sports and ski resorts. "The skiing theme has become the main one for us this season," says Alena Litvin, the owner of the boutique. - "It all started with the Jil Sander show back in February in Milan. Raf Simmons has repeatedly turned to the topic of winter sports. The collection has become one of my favorites this season. Remember those pants with stirrups, boots with cutouts for them, sweaters are awfully cozy. It would seem that an oversized sweater is not the most sophisticated thing in a women's wardrobe, but Raf turned out to be right, light and with laconic prints. Then there was a shooting of our advertising campaign, which we did on a glacier in St. Moritz, in Switzerland in the summer, inspired by the image of Audrey Hepburn in the movie "Charade". Then, in September, retro postcards with Swiss postage stamps appeared on our windows. On New Year's Eve, our guests try to have time to buy gifts for their relatives and loved ones at the same time, choose an outfit for the New Year's party and plan a winter holiday. We decided not only to make this task easier, but also to inspire our visitors."

The first windows of the Bylter & Wilson store

The original showcase of the Diesel store

Georgina Goodman

Louis Vuitton

Showcases by Lord & Taylor

Mini showcase at Lord & Taylor on Fifth Avenue and 3rd Street. The showcase features 12 mechanical Christmas-themed scenes that have been created based on the most interesting stories told by customers. (Jonathan D. Woods / msnbc.com)

The Lord & Taylor showcase draws the attention of passers-by. It was called “Share the Happiness”, and it has a lot of sweets, gifts, snow-covered streets, snowmen, wreathed houses, Santa's sleigh with deer and, of course, Christmas trees.

Bergdorf Goodman store.

In this store on Fifth Avenue and 58th Street, the windows are designed in the style of traveling to fantastic places and other planets and have the general name "I wish you were here." Storefront director David Hoyi says the holiday is always a medley of arrivals and departures, and sometimes inspiration comes from the most unexpected places, like movies and Roman mythology.

Saks

They decided this year to find a new approach to decorating the streets for the New Year holidays. The result is a digital miracle: projections of snowflakes and balls rush through the buildings to a remix of the famous Christmas song, and the balls can “get stuck” under the window sills, and the snowflakes accumulate on them.

Saks 5th Avenue: The theme of the windows was snowflakes and bubbles.

Macy's store.

This year, the store decided to decorate the windows based on the true story of Virginia O'Hanlon, an eight-year-old girl who wrote to the New York Sun in 1987 asking, "Does Santa Claus really exist?" “Yes, Virginia, Santa exists,” they answered her, and this phrase became a catch phrase.

God, they are amazing! They delight the eye and a spark of the holiday is born in the soul.
And you can also get a lot of creative ideas for decorating your own apartment or house.

In order for the New Year, which everyone is waiting for and love, to be so beautiful, a lot of work is being done. And bright fireworks of emotions, and the joy of impressions - all this is the work of the hands and fantasies of ordinary people. Having awakened a feeling of magic in themselves, they write letters to Santa Claus, write a script for the holiday and set the huge table with the best dishes, which would not be a shame to treat even the Queen of England.

And what is the cost of choosing an outfit? For more than a month, everyone has been thinking about their image for a festive night! What about room decor? Long before the holiday, a festive atmosphere has already been created at home, on the streets of the city, and in shopping centers. The Christmas tree beauty, of course, is the first in line for decoration, and then they move on to the details.

Shops in the New Year

It is not without reason that the turnover during the holidays increases many times - for this, each store owner, first of all, properly decorates the store. What can we dissemble - we all love beautiful wrappers, and only then we delve into what is hidden under it. Store owners are well aware that the only way to attract new customers is the beauty of counters and shop windows.

Outwardly, the store on New Year's Eve should look like it came out of a fairy tale, mysterious and beautiful. An invariable attribute at the entrance is a decorated spruce. By the way, the entrance itself also needs to be decorated so that it attracts the eyes of passers-by.

In Western countries, it is customary to hang Christmas springs over the entrance, and gradually we are adopting this trend. But the tinsel above the entrance is still more familiar to the eyes of the Russian layman. It is not necessary to buy it - there are options for how to make an original decoration on your own.

railing

The winding of the railing with tinsel looks attractive. It is important to observe only a few conditions:

It is imperative that the winding is soft and cannot injure visitors.
Horizontal railings do not need to be wrapped too tightly - they may be embarrassed to hold on to the railing and wrinkle the winding. The ideal distance is one or two hands.
It is better to decorate vertical railings concisely, because. they are often used by children, and the issue of safety is exacerbated.

Showcase decor

Remember that the businessman next door never sleeps and be the first to start working on your shop windows in early December. Working on the inside of the windows facing the street is a whole culture, and there are already well-established rules in it.

Avoid chaos in the design. It does not matter what idea is at the core, but the decor must be compositionally correct.
Use all the space: decorate not only the center and the bottom base, but also the top one. On the fishing line, you can beautifully hang jewelry at any height. From afar, it will seem that they are floating in the air.
To increase the space, as well as give it mystery, you can use a mirror corridor. To do this, mirrors are installed in the center and on both sides (at a slight angle). Ornaments are laid out in front of the mirrors.
Decorations should always be highlighted. It is better to refuse tinsel: in the windows it looks vulgar. Use stars, glitter balls and fabrics.
Use beads for decoration. In combination with a mirror corridor, they will create the feeling of a magical room. And if they are placed vertically, the space will seem elongated.
Do not use cotton wool - it quickly gets dirty.
Showcase the most profitable product.
Items on display must be in stock at the store. Don't disappoint customers by ruining a good first impression.
Always offer eye-catching packaging for the item you are selling in your window display ad. In the bustle of the New Year, people have no time to waste away6 in one store choosing a gift, in another - packing, etc.
Keep the age of your target audience in mind when thinking about window dressing. If you work for children, forget about serious and concise shop windows - the children's eyes will be bored. Choose a brighter design and arrange objects so that their eyes are comfortable: small ones in the foreground, larger ones behind. If you are targeting very mature people whose childhood was spent in the USSR, remind them of this with a Soviet-style window display with retro toys.

Interior design

Depending on the specifics of your work, there are nuances in decorating stores from the inside.

Small gift shop.

Forget about huge Christmas trees, snowman figures and balls - your customers will not turn around.

Shopping center, consisting of large glass pavilions with things, is the easiest to decorate.

You are absolutely not limited in the choice of decor: it can be tinsel, glass balls, and decor paint. The main thing you need to take care of is the safety of the smallest visitors.

Dress up the mannequins in New Year's outfits, add shiny accessories, but not too flashy: it is important that the details do not overshadow the product that needs to be sold. Create compositions from several relevant products. If the buyer likes the whole image, there is a high probability that he will leave the store not with one thing, but with everything that the mannequin is wearing.

Groceries

Tinsel and glass decorations, and any small items, do not belong here, because everything that the buyer purchases from the windows will end up in his stomach. Even rain suspended in the air will touch the products. Better just attach beautiful streamers with congratulations or paint the glasses with gouache. Not only is it beautiful, it's also inexpensive.

The smell of the new year

In any retail space, you can create a special atmosphere with the help of mandarin and pine needles aromas. Visitors will want to stay with you longer.

Security

Carried away by decorating shop windows from the outside and from the inside, do not forget about safety precautions.

The steps leading to the store should not be cluttered and slippery.
There must be free access to the main and emergency exits.
Do not block the passage to the fire extinguisher.
Use only new and high-quality illumination.
Coordinate the use of any lighting equipment with the fire department.

In general, to design a store, taking into account the specifics of the goods sold and observing safety precautions, it is better to invite a designer. Without littering the space, it will decorate the windows to your advantage: visitors will linger on them with their eyes and go shopping.

Do you want to prepare your store for the upcoming New Year holidays? Do you want to attract the attention of buyers, create high spirits and increase sales growth?

Then you need New Year's window dressing and product displays!

We offer New Year window dressing for shops, restaurants, boutiques, salons, trade pavilions. Our designers will determine exactly what kind of design your showcases require, prepare a concept for decorating glass and filling the interior space and put it into practice - they will make and install the decor.

Our Christmas window dressing services:

A beautifully designed shop window is a kind of "motivator" and "invitation" for a passing person to go to a store or cafe, despite the fact that he could not even plan it in advance. Therefore, it is extremely important to approach the process of decorating shop windows and shopping centers from a professional point of view - poor-quality hand-made is more likely to scare away potential customers and create a negative reputation for the store.

In the New Year's window display, we use both classic New Year's decor and the author's catchy and bold ideas of our decorators, which will create a fabulous winter atmosphere, a festive mood and the pleasure of choosing and buying gifts.

We will select for you the necessary New Year paraphernalia, designer decorations, graphic design and much more, depending on your wishes. See the main options for work:

Examples of window dressing work:

Window display options

The right showcase of a store or salon takes on several functions at once: attracts attention, promotes goods and services, informs about discounts, promotions, specials. offers. Even a small display space can be properly organized, focusing not only on the brightness of the New Year's decor, but also on the details - using a plot composition, an unusual display of goods, etc. The main types of our work:

One of the main options for the festive decor of showcases, which is worth paying attention to, is the classic design, which involves decorating the glass and the space between the showcases.

Various applications in the form of stars, snowflakes, short wishes and various inscriptions are applied to the glass structure.

To decorate the interior space of showcases, such New Year's elements as bright gift boxes with bows and ribbons, figures of the Snow Maiden, Santa Claus and other fairy-tale characters, a stylishly decorated Christmas tree are used.

Light decor for windows and showcases

Winter window dressing implies the obligatory presence of New Year's illumination in the decor.

LED lighting helps not only to present your product in an original way, but also effectively flood the space with light, getting a bright and impressive facade.

Lighting with festive garlands, flexible neon, pre-made LED signs or glowing figures is an effective way to attract customers and increase store profit growth.

Winter window dressing for the New Year can be done using installations and original decorations according to individual sketches.

In their work, our decorators can be guided both by their own imagination, combined with modern trends, and by the wishes of the owner of the retail space.

A designer installation can be presented as a separate New Year's scene or simple author's decorations.

Unusual expositions, which immediately catch the eye, will not remain in the shadows and will be appreciated not only by the visitors of the institution, but also by competitors.

New Year's floral arrangements

For those who want to distinguish themselves, we suggest using flower arrangements in the New Year's window dressing.

Sophisticated combinations of natural or artificial flowers, spruce branches and various spectacular accessories will make your shop window extraordinary, different from others.

Floral decor will add New Year's cosiness to the trading premises, attract the buyer with its warmth and sophistication.

In combination with decorative illumination, the floral design option will turn your showcase into a fabulous looking glass, where everyone dreams of getting into.

A simple, but at the same time stylish option for decorating windows and shop windows is decorating with fabrics.

To decorate with fabrics, our designers have prepared a lot of ideas - using soft airy lace, they will wrap the shop window in festive warmth, and using snow-white or metallized material, they will turn the space into a snow-covered meadow or an abstract composition.

The windows of the store, draped with luxurious backlit fabrics, will certainly not go unnoticed, attracting passers-by with their mysterious glow.

Professional designers and decorators will help not only to effectively design a showcase, but also to take care of the display of goods to ensure its maximum sales.

The windows of Minsk also dressed up for the New Year. The largest stores are, of course, GUM, TSUM, Trading House on Nemiga.

As it turned out, in Minsk department stores there is a position of a full-time designer who is engaged in window dressing and the interiors of the stores themselves. It is not customary to turn to designers, for example, those who periodically participate in Minsk fashion shows, stores cope on their own. And, unfortunately, this year it turned out not very bright - Christmas trees, garlands, snowflakes and snowmen. There are not so many solid, decorated in the same style, original showcases.

GUM. State department store. The GUM entrance was decorated in a very traditional way - Christmas trees on the sides. As always. But that doesn't make it any less beautiful. Tradition is always good. The side showcases pleased with snowmen and gift boxes, but the main showcases… GUM was very interesting in October, having made a kind of tour of the eras and for its anniversary, but unfortunately, by winter, it did not change the eras to something more wintery, but just added hats, scarves and Christmas trees.

Christmas showcases - a glass fairy tale

The trading house on Nemiga was decorated with white Christmas trees.

And below are the windows of several clothing stores along M. Tank Street. The most interesting are showcases with flashlights. There really is some purpose here. And yes, the headlights are amazing.

And in the end, a very nice showcase of one of the Minsk cafes. It's definitely a Christmas card.

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