Himself mba self-education is 100%. Book reviews "" by Josh Kaufman. Work on yourself

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You can download for free "Itself an MBA" in fb2, epub, pdf - the book by Josh Kaufman on BookPoisk, you can follow the link below.

Without a minimum baggage of knowledge from the field of marketing and the concept of the specifics of creating a business, it is impossible to become an outstanding businessman and head of a large enterprise. But studying at prestigious universities does not guarantee the creation of your own successful company. Why is this happening and where to look for the truth? How to create a business without a diploma and if you have one? These and many other questions will be answered by Josh Kaufman in his book "To My Own MBA".

What is the book "Myself MBA" about?

All newcomers to the field of business are faced with many questions, to which not everyone can find answers on their own. How to start building your own business? Where is the best place to get information? How to Deal with Different Crisis Situations? Some questions cannot be answered at the student's desk, and even having received the legendary MBA degree, not everyone manages to run huge corporations.

On our site you can download for free “Myself MBA. 100% self-education "for iPad, iPhone, Android and Kindle - no registration and no SMS

In the book "My Own MBA" Josh Kaufman will make you look differently at studying in universities, business schools, colleges on the one hand, and at self-education on the other. According to the author, only the desire of a person and the desire to develop can make an ordinary employee a real leader, who will dashingly manage the company and subordinates. The author does not express the idea of the uselessness of higher education. On the contrary, Mr. Kaufman tries to explain that this is not the only correct way to achieve success and that having a diploma is not an indicator of the necessary knowledge.

What does this book Teach Yourself MBA. Self-education 100% "?

Josh Kaufman in his book "To My Own MBA" shares all his experience and knowledge that will help you to comprehend the basics of business and marketing in the shortest possible time.

Guided by Mr. Kaufman's manual, you:

Get knowledge about the world of commerce and understand how it works;
Learn to manage subordinates, setting them up to perform tasks productively;
You will understand how to deal with crisis situations and how to solve business problems.

The book does not contain boring theory and incomprehensible terms. It contains only valuable and useful information, effective strategies and sensible advice.

Who is the book "To My Own MBA" for?

The book "To Your Own MBA" is suitable for debutants on the business scene, as well as already experienced entrepreneurs. If you have encountered difficulties during the creation of your business, if you intend to make your company successful, if you are interested in the commercial world and its architectonics, then the practical guide by Josh Kaufman is definitely for you.

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What is business?

Any business is determined by two basic factors - people and systems. For this reason, the key to success is identifying patterns of thinking and human behavior, as well as understanding the interaction of repetitive processes that form the basis of any business.

I have an idea?

The basis of business is the creation of customer value, i.e. offering a person what he really needs. An idea can be based on values, for example, a product, service, resource, rental, resale, subscription, mediation, insurance, etc. Particular attention should be paid to the relevance of your offer and the market situation. You can use a number of criteria to help yourself, for example, market size, speed to market, consistency of consumption, etc.

Risks: How Good Is Your Business Idea

Strategic assumptions are facts that characterize the real world, and without which your business will not be successful. Many aspiring entrepreneurs make mistakes in strategic assumptions. To prevent them and reduce risks to zero, shadow testing is required - testing the proposal before the project is launched.

How to get attention?

For a product to sell, it is important that potential customers pay attention to it. For this purpose, it is recommended to use special tools: free offers, slogans, company stories and others. You can also combine these tools and use them in a comprehensive manner.

The profitability of your business

If there is no profit, the business will not be able to exist. For the business to exist for some time. However, one should not forget that the comfortable amount of profit is determined by you personally. If you get as much as you need to keep work and compensate for the time and effort spent by your employees, you have already achieved the result - your business is functioning.

Third-party funding or self-promotion: which one to choose?

Here it is necessary to apply the principle of sufficiency, the meaning of which boils down to the following: when creating a small company, it is better not to resort to third-party financing, which will allow you to leave control of your business to yourself. But you need to understand that the pace of development will be insignificant, and such a business cannot be compared with a business with third-party financing.

The Importance of Goal Setting

Allows you to visualize the final result. There is no need to be afraid to articulate goals precisely, but to do so in a positive, immediate and concrete manner. In the same case, if you understand that your goal is untenable, you should not panic - reassess the situation, define a new goal and start moving towards it.

Experience

In some situations, we compare new events with some patterns that live in ours, so the more experience we have, the more likely we are to make the right decision. While decisions do not always need to be based on personal experience, from time to time you should refer to a “database” that will point you in the right direction.

How to have time to do everything and not go crazy: everything has its time

To run your business efficiently, you must always remain calm and especially in this age of information overload. You can concentrate on one task and eliminate all distractions. If there are many tasks, then you just need to group them and allocate them for each group. Remember that a person's energy rhythms change all the time, depending on the time of day, and at different times people are active in different ways.

What if it doesn't work?

This question is asked by a huge number of people starting their own business. And if you tried to do something, but you failed, you can act in two ways: stop and accept that everything is as it is, or try again in the hope of success. And it is the second option that characterizes a person as successful. Perseverance ensures the acquisition of skills and knowledge and, as a result, the achievement of success.

The importance of interacting with people

It doesn't matter what the specifics of your business are, but interaction with people - colleagues, partners, clients, etc., plays a huge role. And in order to be successful in this process, several principles should be used, such as determining the comparative advantage of people, maintaining employee motivation, emphasizing importance and others.

Once again about systems

For a system to be viable, it must meet the conditions of the environment. If we talk about business, then such conditions are: the presence of a sufficient amount of profit, income and the manufactured product. However, the environment can be fluid, and in order for a business to painlessly adjust to changing circumstances, you must always be flexible. Business efficiency is based on the efficiency of the system, but in order to improve the system, you need to understand as much as possible how it functions at the moment.

Conclusion

As already mentioned, many people believe that getting an MBA is a guarantee that a person will become a business professional. But any business school has its drawbacks: they are expensive, out of touch with life, and there are no guarantees that you will get a high-paying job. Do you want to spend years of your life and a lot of money to get a degree? Perhaps it is worth learning everything on your own, thereby guaranteeing yourself success?

My own MBA. Self-education 100% Josh Kaufman

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Title: Myself MBA. Self-education 100%

About the book “My own MBA. Self-education 100% "Josh Kaufman

How to start your own business? Thousands of people are asking this question today. Working in companies, you can gain experience, knowledge, skills, but at the same time the salary may not at all please. Another thing is your business, where you are the main one and work for your own income.

The book “To My Own MBA. Self-education 100% "Josh Kaufman is not a textbook with a lot of theory that has not changed for decades. Moreover, the author will not give you any idea on how to start a successful business. But there is one "but".

The author himself found the necessary information and applied it in practice. This long-term work has borne fruit, because today he is a successful specialist. In his book “To My Own MBA. Self-education 100% ”he talks about how to do self-education, what literature to read. The main advantage of the book is that there is no water in it, there is only useful and necessary information.

Today, opinions about self-education are clearly divided into “definitely for” and “strongly against”. Some believe that self-education is a waste of time, that you cannot learn everything yourself, you need to draw on experience from knowledgeable people. Others, on the contrary, believe that this type of training is the best, because we learn only what we are interested in and need, without clogging our heads with unnecessary or outdated facts. In addition, it is easier to apply knowledge in practice.

The book “To My Own MBA. Self-education 100% "is unusual in that it not only helps to decide to open your own business, but also makes you self-develop. You will not only become a good manager, but also change your whole life.

Josh Kafman, as mentioned above, does not give specific recommendations or advice on how to open your own business and make it successful, but at the same time, reading the book “My Myself MBA. Self-education 100% ”, ideas will be born in your head. You just need to organize them and put them into action.

Self-education today is like a second education, only without a diploma. Of course, if this does not apply to medicine. If you wish, you can learn anything and become a real professional in this matter. This is what he tries to explain in his book “To My Own MBA. Self-education 100% "Josh Kaufman.

The book is read in one breath and leaves behind many reasons for thought. Even if you do not want to start your own business, the book “My Myself MBA. Self-education 100% ”will teach you a lot and help you get the necessary motivation that is needed to implement your plans. We recommend the book to everyone who loves to develop and strive for more.

On our site about books, you can download the site for free without registration or read the online book “Myself MBA. Self-education 100% "Josh Kaufman in epub, fb2, txt, rtf, pdf formats for iPad, iPhone, Android and Kindle. The book will give you a lot of pleasant moments and real pleasure from reading. You can buy the full version from our partner. Also, here you will find the latest news from the literary world, find out the biography of your favorite authors. For novice writers, there is a separate section with useful tips and advice, interesting articles, thanks to which you yourself can try your hand at literary skill.

Quotes from the book “To My Own MBA. Self-education 100% "Josh Kaufman

Do what people need.<…>There is nothing more valuable than finding a way to satisfy a hitherto unmet need. If you can give people what they needed but could not get, it will be a bonanza for you.

I cannot give you a 100% recipe for success. But I can say for sure when you will fail: when you will spend all your time pleasing everyone.

The methods are a wagon and a small cart, but there are very few principles. One who has learned the principles does not need to choose one method or another. But the one who seeks a method, not paying attention to the principles, will have a hard time.

The market is the most important thing. It doesn't matter what stellar team of professionals you recruit or what amazing product you develop. If you don't have a market, you are nobody.

There are no perfect people, and therefore mistakes are inevitable. Don't be upset! New projects await you ahead; the main thing is not to cling to bad experiences in the hope of recouping your expenses.

For a customer to make a purchase from you for the first time, they must have high expectations. But after the purchase, satisfaction will only last if the result from using the product turns out to be higher than expectations. If the result is lower than expected, then the quality assessment will also decrease, and regardless of the objective state of your product.

The iron law of the market is ruthless and cruel: if you don't find enough consumers who want to buy what you offer, your chances of building a solid business are negligible.

After analyzing them, I have identified additional requirements. You cannot produce and offer services without first finding out what the consumer wants (market research). And to attract a buyer, you need to first pay attention to you, and then become interested (marketing). Before paying money, people need to make sure that you can be trusted and that you fulfill all the terms of the transaction (delivery of goods and related transactions). Buyer satisfaction depends on how well the seller has exceeded their expectations (customer service). Adequate profit requires the ability to earn more than you spend (financial management).

A transaction is an exchange of value between two or more parties. If I have something that you need, and you have something that I need, then by agreeing to the exchange, we both will be the winner.

Illustration by Portfolio Publishing House

Value creation

The challenge for the business start-up is to figure out what other people are missing and find a way to fill that gap. A business will not exist if it cannot offer anything. An undertaking that does not benefit others is called a hobby.

If there are two fields of activity, then it is better to choose the one where there is competition. This means that there are people who are willing to pay money for what you are going to offer, and the greatest risk of being left without the market is reduced to zero. Track what your potential competitors are doing by becoming their buyer. Find out all about your competitors and create a product that is better than what they offer.

Most of the major car manufacturers test their products through obstacle courses. Software companies like Microsoft and Google test new products on employees' computers before launching them into the mass market.

This form of field testing allows us to identify and correct product deficiencies before the customer sees it. Using your product is the best way to improve its quality. Become the most active and demanding consumer of your own product, and all other ways to improve your offer will fade before this one.

Anyone who registers with Facebook brings friends and acquaintances with them. Anyone who has liked a YouTube video shares it with other people. This is called autocatalysis (acceleration). If you have an element of autocatalysis in your business, the business will grow faster than you expect.

Marketing

The goal of marketing is to get noticed. And the best way to attract attention is originality. Making your offerings unique enough to pique the curiosity of potential buyers will make it much easier to grab their attention.

A great metaphor to illustrate this principle is The Purple Cow (based on the book by Seth Godin). It's boring when only brown cows graze in the field. The purple cow does not live up to people's expectations and it naturally attracts attention and generates interest.

Marketing is most effective when it focuses on the desired end result. Most car owners don't buy expensive SUVs because they often have to pull off the highway. They buy such cars only because they can feel like daring adventurers. Most women buy lipstick at $ 20 a tube not only because of the color, but because they want to feel beautiful and desirable. You better inform potential buyers not about the properties of the product, but about its benefits, that is, about what the client will receive by accepting your offer. Make the consumer come to the conclusion, "This is what I want."

If you want to quickly grab someone's attention, share something of value for free. People love to receive gifts. Free offerings exist because they work: they encourage people to buy a product or service in the future.

If you want customers to remember who you are and what you offer, you need to grab their attention and hold it for at least a few seconds. A hook is a single phrase that describes the main advantage of your offer. Sometimes a headline acts as a hook, sometimes a short slogan. Once you come up with a hook, start using it right away! Post it on your website, print it on business cards - in general, make it the first message that catches the eye of your potential customers.

The request for permission to continue communication after the provision of a free product affects the development of the business. When you convey value to people, ask if they mind if you continue to communicate with them. Tell them exactly what they will receive (email or phone call) and what will be the value of further communication for them.

Sales

Reciprocity is a strong desire by most people to respond as a token of gratitude. However, there is one non-obvious thing: the desire to reciprocate is not always proportional to the volume of the original gift.

Typically, salespeople begin their conversation with a prospect by doing a small favor, such as offering a cup of coffee. This may seem like a common courtesy gesture. But this is not the case. Accepting even a small gift creates a psychological need for reciprocity in the buyer, which shifts the situation in favor of the seller. Potential buyers who have accepted the gift are more likely to buy the product.

Selling is essentially the process of identifying and dismantling barriers to purchase - manifestations of insecurity that prevent your potential customers from buying what you have to offer. Your main job as a salesperson is to identify and remove these barriers. In the process of discussing any transaction, standard objections arise:

It's too expensive. People perceive payment for something as a loss, and this makes them resist the deal. If the client realizes that the value of your proposal significantly exceeds the asking price, then this objection can be defeated.
It won't work. If the buyer thinks that the offer will not be able to provide him with what he was promised, then he will refuse the purchase. Reviews are able to deal with objections.
I can wait. The buyer can trust that he has no problems requiring immediate solutions. The best way to solve the current situation is to concentrate your efforts on educating the client and helping him imagine how his business might be if your offer was accepted.

People don't like to waste money and take risks. Risk transfer is a strategy in which the risk associated with a transaction is transferred from the buyer to the seller (offer free shipping and unlimited returns if the consumer does not like the ordered product). This strategy allows the buyer to get rid of the buying barrier and boost your sales.

Renewal is the process of convincing customers to buy your product again. Renewal is considered to be an easier, faster and more efficient way to increase the profitability of a business than attracting new customers. Your old customers know you, trust you, and understand the value you can provide. Once every 3-6 months, reach out to “lost” clients with new offers.

Financial management

Four methods of increasing the company's income:

Increase the number of clients served. More visitors - more orders. As long as the average check stays the same, you get more money.
Increase the average size of each trade (increase the average check). You are encouraging each customer to buy more from you.
Increase the frequency of transactions per client. You encourage customers to buy more often.
Rise prices. This way, you will receive more money from every purchase a customer makes - it will allow you to earn more with the same efforts.

Price power is the ability to raise supply prices over time. If your customers are sensitive to the price of your offer, then you will lose a significant portion of them when it rises. But there are exceptions, like the luxury goods trade: customers buy them because they are costly social signals. These products are considered unique precisely because of their high cost.

Increasing the price of designer bags, garments and watches will make them even more desirable. In other words, you can find the perfect solution through experimentation.

Human brain

Fear of loss. The essence of fear of loss is that people are much more afraid of losing something than gaining something. People think that it would be nice to have their own business, but the fear of loss (the threat of losing a stable job) is stronger than the attractiveness of the opportunity to start a business.

To overcome the fear of loss, you need to interpret this risk in a new way and understand that there is nothing wrong with it. Casino visitors do this every day. How do casinos encourage people to play games? They distract people from loss. Instead of playing for real money, players get chips from the casino, and the sense of value disappears. Players lose “fake” money, and the casino gives them “reward” free drinks, hotel rooms and other things to ease the feeling of loss.

Contrast. Imagine you need to buy a suit. You go to the store and see that next to the usual $ 400 suits are hanging suits for $ 3000. Nobody buys them, but it is not necessary. Their goal is quite different. Compared to them, the $ 400 suits do not look that expensive (although in a nearby store the same suit costs $ 200).

When presenting your offer, play with contrast: you increase the chances that potential customers will agree to your offer.

Work on yourself

There are four ways you can handle any task — complete, delete, transfer, and defer. Completing (completing) a task is optimal only when you can do everything correctly and efficiently. Deletion is applied if the task is not important. Handing over a task to another person is effective if that person can handle it 80% as well as you. Deferral is effective for tasks that don't have to be done right now.

Projects are goals that require more than one action. The larger the project, the more difficult these goals are to achieve. To cope with it, focus on just one action that needs to be performed in order to move forward on the path to your goal, and you will definitely be able to implement the entire project.

Priming is a method of consciously programming the brain in order to highlight certain information in the environment. If you convey to your mind what exactly interests you, it will warn you every time about the presence of the object you need.

Priming can be used to increase reading speed. Before you start reading, determine why you want to read this material and what information you want to find in it, flip through the book, paying special attention to the table of contents, terms and concepts that seemed important to you. Your brain will automatically filter out material that is irrelevant to you and focus on what interests you.

Parkinson's law- work fills all the time allotted for it. We plan our affairs based on how much time we have for them, and when the deadline approaches, we resort to preferential choice so that everything can be done in time.

How to finish a project very quickly? Answer this question and you will discover different methods or approaches that you can use to speed up your work. When you break your day into 10-minute chunks and spend them profitably, you'll be amazed at how much you can do.

Confirmation bias. The best way to find out if you are right or wrong is to find information that proves that you are wrong. Confirmation bias is the tendency to pay attention to what supports your inferences and not to notice what contradicts them.

We are unhappy to know that the decision we made was wrong, so we tend to filter information. The stronger our conviction, the more willingly we ignore sources of information that question them. That is why politicians do not read interviews with their rivals: they already know that they do not coincide with their views, why bother?

Unfortunately, a situation where neither side pays attention to something that contradicts its judgments often turns into a crisis. Deliberately seek information that contradicts your hypothesis.

Working with others

Outsider apathy. When two people are responsible for the same decision, no one bears responsibility.

Suppose you are busy shopping in a store and the person next to you suddenly becomes ill. If you shout, "Hey somebody call an ambulance!" - most likely, no one will do it. Each of the store's visitors will assume: "Probably someone has already called." It is much more effective to single out one person in the crowd, establish eye contact with him and say very clearly: "YOU ARE CALLING THE AMBULANCE!". Be sure that the person will do it right away.

The best way to avoid outsider apathy is to make sure that each task has one person responsible for implementation, as well as clear deadlines.

Social confirmation. When one person takes a certain action, others perceive it as a social signal and begin to act in the same way. Viral videos and stock market bubbles gain their power through social confirmation — if so many people are paying attention to them, it’s easy to conclude, “This is something!”

Testimonials are an effective form of social confirmation. The best reviews are not "great", "best", but "I bought the product and was very pleased with the result."

Good governance principles:

Hire small groups of people of competent professionals (the most effective group is 5-8 people) who are able to provide the desired result quickly and efficiently.
Clearly formulate the desired end result in front of the team members, explain who is personally responsible for what, and do not forget to inform them about how things are progressing.
Use the Golden Three: Appreciation, Politeness, and Respect. This is the best way to make employees feel like they are important.
Create an environment where every team member can perform at peak performance on the best hardware.
Protect your team from distractions.
Create an aggressive plan at the end of the project, update it as you go, find the shortest path to completion.
Take measurements to see how well your work is progressing.

Systems analysis

If you want to improve the system, focus on KPIs. Measure, analyze:

How quickly does the system create a product?
How many people pay attention to your proposal?
How many customers agree to buy what you have to offer?
How quickly do you serve one client?
What is the average customer lifetime value?
What is the profit margin?
What is the frequency of product returns or complaints?
Is the available money enough for you?

Improving systems

In any complex system, the minimum number of input parameters is responsible for a significant part of the result. This pattern is called the Pareto principle, or the 80/20 rule. In many companies, less than 20% of customers generate more than 80% of revenues.

You can see this principle in different aspects of your life, it takes different forms. For example, less than 1% of movies produced annually become blockbusters, and less than 0.1% of books written become bestsellers. Therefore, for best results, focus on a few of the most important factors that lead to your success.

Use this method to identify your best customers. By focusing your efforts on these people and transferring relationships with everyone else to the “autopilot” mode, you can increase your income and reduce your work time.

Self-education related to business or something else never ends. Each new concept that comes into your field of vision presents thousands of opportunities for new discoveries. This is what makes self-education such a fascinating process: there is always something else to learn.

Even masters of money making like Warren Buffett are always eager to learn new things. When Buffett was asked what superpowers he would like to have, he replied: "I would like to learn to read even faster." Your height has no and cannot have boundaries.

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