How to start a toilet cubicle business. Big business in great need or how to open a network of paid toilets. Directions of the toilet business

Business idea: A flower business, as well as its own hairdressing salon, requires more investments than: Dressing business. Let's read how much money is needed to open this business, as well as how much you can earn on the toilet business.

Toilet, like food, need, a person may not drive a car, but may die, a person may get sick, and not wear jewelry. So why did I tell you all this? Probably, to the fact that in this business there is much less competition than the same cases when a person is 100% in need of food, if you open your own store, funeral services, well, pharmacies if you get sick.

Now, how much money is needed to buy dry closets? The start-up capital for opening this business is about $ 3,000. With this money, you can buy 4 booths, each cost from $ 500, disinfectant solutions, and hire a person who will collect the money. These are the main costs.

The most important thing in the toilet business is to decide on a place, it should be public, where there are a lot of people! Imagine if 200 people visit toilets a day, this should be the minimum. The cost of a toilet, for example, is 10 rubles, it turns out 2000 rubles daily, 60,000 per month, or 2 thousand dollars. What if your toilets are visited by 600 people a day?

In addition to making profit from public places, booths can be rented, for example, to a summer cafe.

Of course, in addition to income, there are also expenses, this is the maintenance of dry closets, as well as wages, taxes. But all this is a pleasant bustle, believe me.

By the way, do you know where the expression “Money doesn't smell” appeared? Roman emperor who ruled in the 70s A.D. contrived to introduce a tax on toilets. Then, after a while, his son reproached him for collecting money from poor citizens for going to the toilet, which is shameful, then his father gave a sniff of the money that the emperor earned on the toilet business, and asked him if it smelled money? He answered no, do not smell, although they came from the toilets. It was from this time that the expression "Money does not smell" came into being, and the business itself, perhaps.


* Calculations use average data for Russia

This business, as experts say, brings a stable income and can be called clean and humane. Profitability, today about 20-30%.

The low starting threshold makes it relatively easy to enter this business. Three thousand dollars may be enough for a start. Of these, 1,200 will be spent on the purchase of two cabins. To save money, you can buy used equipment for $ 250-300. But finding decent booths at this price is very difficult. It won't take much money to pay for cashier operators either (depending on the local labor market). We also take into account the cleaning of the tank (from $ 20), which will need to be done no more than 10 times a month.

The cabins do not require connection to communications and are easy to maintain. Use “strict reporting coupons” approved by the Ministry of Finance instead of tickets. Optimize taxation with the help of "simplified". You don't need cash registers here.

Of course, you can't do without problems. The main ones are vandalism, staff turnover and administrative barriers. The cabins cannot be insured against the actions of vandals, but the repair costs will be low.

The main asset in the stratum of such a business is the toilet stalls. Therefore, it is very important to treat their choice with special care. Take an interest in the strength of the tank, the reliability of the door fastening, anti-vandal and technical characteristics. The stability and profitability of the company depends on the durability of the cabins.

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The main difficulties arise at the very beginning, when preparing documents. We need an agreement with the city water utility service, permission from the SES, the town planning committee and many other authorities. But the most important thing is a license for waste disposal. However, you can avoid all these hassles by contacting experienced suppliers to purchase cabins. They will take care of all the paperwork and advise where to start, where to put booths and much more.

Be sure to pay attention to the climatic conditions. Ordinary plastic melts in the sun at 35-40 degrees, and in severe frost, the contents of the tank freeze. The booth is temporarily unable to function.

Consider seasonal factors and pricing as well. The price must be cost effective.

The business will become stable and profitable with the operation of 50-60 booths. But, nevertheless, you need to start with 2-3. Buy equipment gradually. In cities with a population of half a million, strive for a quantity of 100-150 pieces. After reaching these figures, acquire a reserve park, which will be needed when holding city mass events. Remember also about disinfectants.

A good economy, with the development of the network, will bring the acquisition of its vehicle fleet. One machine can serve about 80 points per month. You will also need large storage areas for unused cabins.

The organization of a dry closet rental point will also be a good business. This will save you from operational worries, and there will be enough customers. Many facilities are now required to have toilets and washbasins in accordance with regulations. Toilet cubicles are especially in great demand at summer cafes.

When opening such a business, it is useful to familiarize yourself with the calendar of public events. This will help you navigate when, how many and where you will need to put the booths.

Ready ideas for your business

If you are planning to start manufacturing booths, you will need much more costs. In this case, you need to think about the sales market not only within the city, but also beyond them. It is necessary to choose the right supplier of materials, obtain a certificate for manufactured products in the State Standard bodies and a hygienic conclusion of the center of state sanitary and epidemiological supervision.

The dry closet market can now be conquered with small starting additions, even though you will have to face some problems.

Based on an article by Ekaterina Chinarova for Business Magazine


* Article over 8 years old. May contain outdated data

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What is not sold by subscription! One of the fashion trends in retail is to sell something unexpected or shocking by subscription, such as fresh new socks. But where are the socks to the startup Looie!

A New York startup called Looie sells a subscription to ... a paid city toilet.


Operation-Cooperation

One of the traditional problems of cities that makes the city uncomfortable is the lack of enough urban public toilets. As business analysts say: the lack of street restaurants is a problem in cities around the globe!

How our people took a taxi to the toilet ...

In 1990, a special report from the City Hall was prepared in New York, which went down in history under the name "Toilet Crisis". The report said that out of six, exactly five city toilets are unusable and beyond the idea of \u200b\u200bsanitation, and that tourists and visitors to New York City are not new to taking a taxi and going to relieve themselves in their home hotel, rather than looking in toilet city "

So. The first problem is that there are no toilets. The second problem (sister of the first) is the dull state of those public toilets that already exist. This also applies to design, which does not provide privacy to a person, and unsanitary conditions.

In short, toilets in the city (street restaurants) are the exact opposite of your home bathroom in an apartment. I still don't want to visit them (very many people either disdain to go to city toilets or feel shy, being put in the conditions of the need to almost publicly celebrate their intimate needs).


Well, if you want to go to the toilet (oh, God forbid!), Then you will not always find a toilet in the city.

Which looks especially strange with so many fast food eateries and coffee outlets on every corner.

Both of these problems (the insufficient number of city toilets and the discomfort inherent in their design) undertook to solve the New York startup Looie. He set himself an ambitious task:

    first, to equip New York with a dense network of public toilets within walking distance,

    secondly, to make the toilets as clean and private as you have at home, creating the illusion of a “private bathroom”.

How can you create the illusion that walking down the street, you looked into "your own" toilet? It's very simple - every citizen must have ... a key to an individual toilet.

This is approximately how the “toilet problem” is solved in higher educational institutions. Of course, teachers and university staff cannot visit the same toilet with students, which consists of five or six plywood booths, in which everything is heard, and sometimes even visible. As the saying goes, the student shouldn't see the teacher visiting the toilet at all. This not only destroys the “pathos of distance”, but also elementarily contradicts everything human, which distinguishes a person from a humiliated slave brought to a bestial state. As you know, one of the measures of humiliation and suppression of the personality that is practiced in prisons is a parasha in the corner of the cell, open for all to see.

So, university teachers have a so-called "teacher's toilet key."

Here is exactly a similar service and came up with a New York startup Looie! By the way, in translation from English the word Looie is translated as "lieutenant", "second lieutenant". That is, this analogous name plays up about the same association - "toilet for officers" (not for ordinary soldiers).

Now, by subscription, anyone can purchase a key that is universally suitable for all points of the New York network of public toilets Looie. (Of course, if you have locked yourself in there, you will not even be opened with the same key outside).

In addition, a subscription to Looie's private toilets provides you with what is perhaps the most important thing in this business idea - a mobile application - with a city map, which will be displayed thanks to your geolocation - all the nearest Looie toilets within walking distance. No need to look for a toilet - look at your smartphone, it will tell you where the nearest Looie toilet is.


It remains, of course, to do the most important thing. The points.

    Point One: to build really a lot of Looie toilets, because if there are 5 of them in the city, then the project does not make sense,

    Point Two: as soon as possible create similar services competing with Looie - the same network of private "public" toilets. Then the price will be lower, and the quality will be higher, and simply - there are more toilets.

If in every major city there are always at least several taxi companies and the consumer has a choice, then exactly the same thing should happen with the business idea of \u200b\u200bpaid Looie toilets.

At the dawn of the entrepreneurial era in the USSR, paid "cooperative" toilets appeared almost the very first - and were very popular as a very profitable business.

But then again something happened and we forgot the famous phrase (whoever is credited with it!) That "the level of civilization of a nation is determined by the cleanliness of its public toilets."

We again began to "on - ..." (unfortunately, not "... - to spit") on our cities and on ourselves, not to mention unfamiliar people, on whom we could even earn money.

Looie subscription toilets are cleaned 7 to 10 times a day, depending on the point's traffic.


The symbol of the toilet in the city is a huge key (light green color), reminiscent of an old medieval shop sign: scissors, there is a huge curly pretzel ... On a huge key there were: a little girl, a little boy and a man on a wheel - disabled wheelchair user.

Needless to say, the entire Looie toilet network is also adapted for people with disabilities? .. It seems that it goes without saying!

A subscription to a clean private toilet costs $ 25. New York is a problem city. That is why his problems are so close to us. For example, with a population of 8 million people, New York is sorely lacking in public toilets. Just like ours.

Now you know from whom you can safely borrow and adapt to your realities - the best business ideas that are applicable to our pressing problems. New York, New York citi is the dirtiest city in America, as the whole world claims ... Not so hopelessly dirty, judging by this initiative, even about the likeness of which we have not yet heard ...



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The first paid toilets appeared, of course, in Europe. The author of the idea is believed to be the British illusionist John Maskelyne, who in the late 19th century invented a door lock for London's public toilet cubicles. It only opened after a penny was dropped into the coin acceptor. In 1910, the first pay toilet in the United States was installed in Indiana.

In the USSR, the first paid toilet for 10 kopecks appeared in 1989, after the adoption by the Council of Ministers of the Law on Cooperation and the Development of the Cooperative Movement. It was opened at the Belorussky railway station in Moscow, after which there was a wave of general "toiletization" across the country.

In addition to basic services, paid toilets were ready to provide suffering citizens with a number of additional amenities for a small fee - for example, brushes for cleaning shoes and clothes, etc. True, by the mid-90s, the owners of stationary paid toilets realized that much more money can be received by doing a cleaner business, for example, by repurposing a toilet into a cafe or shop. Today, a stationary paid toilet can be found extremely rarely; they have been replaced by mobile dry closets.

Profitable and unsinkable business

It is enough to go for a walk in the city center after drinking a couple of bottles of beer to understand how this business works. If this is the center of a big city, then you will pay 10, 15 or even 30 rubles for visiting a toilet stall without hesitation. If we are talking about Moscow, then we can safely multiply this amount by a couple of million - according to experts, about so many times Muscovites and guests of the capital relieve the need for mobile dry closets during the day.

The business on mobile toilets is attractive for its stability, because it is not afraid of any crises: a person will always want to drink, eat and relieve themselves.

Now, in Moscow alone, there are more than 4,000 paid public toilets, that is, one public toilet for 3,000 residents, although according to sanitary standards, there should be several times more of them - 1 toilet for every 500 citizens. This means that most of the profits flow away from the checkout.

Directions of the toilet business

Mobile toilet cubicle - the design is technically uncomplicated. It is made of plastic using molding technology. For ease of transportation, the cabins are collapsible.

Today the mobile pay toilet market is developing in several directions. The dry closet can be purchased as a property, for a long-term or short-term lease. Manufacturers of mobile booths are ready to service not only their own, but also other people's booths, that is, as necessary, pump out the contents, do cleaning, and fill them with reagents.

There are simple toilets, and there are VIP cabins - more spacious and with more options (washstands, liquid soap, disposable toilet rims, etc.). Such booths, in particular, are rented for various outdoor events (weddings, corporate events, etc.).

What does it take to start a toilet business?

First, register as a sole proprietor.

Secondly, choose a place to place paid toilet cabins. The main condition is that it should be highly passable, and there should be no competitors and free toilets in the district.

Thirdly, you need to contact the district administration for permission to install a paid dry closet.

Having received permission, you can purchase booths (one booth costs about 15-20 thousand rubles), consumables, hire cashiers-operators and boldly get down to business.

The hero of the famous film "About the businessman Foma" opened a paid toilet in the Russian outback, taking advantage of the lack of normal living conditions among the villagers. But even in large cities of Russia it is not always possible to quickly find a clean public water closet. And a specialized toilet shop, where it is possible to satisfy physiological needs as well as to purchase various household goods, is able to surprise the experienced citizens.

The work of a toilet shop is based on the idea of \u200b\u200battracting customers with the opportunity to use a clean toilet for free, provided that they buy any product. The visitor may not buy anything, but in this case, the visit to the toilet will remain paid for him. It is appropriate to open toilet shops in the central districts of cities where residents come for a walk, to shop or to resolve business issues.

How does a toilet shop work

The toilet shop includes two adjacent premises, one of which is used for the sale of goods, and the second is operated as a paid toilet. Visitors to the toilet pay the cost of the service by receiving a tear-off coupon from the cashier or from an automatic turnstile. Perfect cleanliness, high-quality equipment and non-standard interior are the hallmarks of the washroom.

Using the toilet, visitors are directed to the exit through the trading floor. They can purchase various goods here. Household chemicals, hygiene items, accessories for the bathroom and toilet and other little things that many people buy "on the go" will be in demand in a toilet store. A toilet visitor can use his tear-off coupon to pay for partial goods, which will make the toilet visit free for him.

Plumbing manufacturers and distributors can use the toilet store as a visual advertising platform. Toilet visitors are unlikely to immediately purchase a toilet or mixer, but they are likely to be interested in product brochures. Customers will first of all pay attention to the technology, the advantages of which they personally appreciated when visiting a toilet store.

Resources required

Premises in the city center, sanitary equipment, trade furniture, trained personnel and funds for the purchase of goods are the resources needed to start a toilet shop.

Premises

The premises of a toilet store must meet the following criteria: a good location, the possibility of organizing two adjacent zones (a store and a toilet), finishing the premises with materials that are easy to sanitize. When planning the functional areas of the toilet store, ensure that visitors can only enter the retail space from the toilet through the hand washing area.

Sanitary equipment

Quality modern plumbing is one of the key success factors for a toilet shop. Entrepreneurs can look at the experience of Japan, where it is fashionable to install toilet bowls with additional functions in public washrooms.

And if a toilet with a bidet, heating or automatic flush function is unlikely to surprise visitors, then plumbing, playing popular music, will become that exotic that can attract visitors. And a toilet that can do a general urine test within a minute will become a real magnet for city residents.

The entrepreneur will avoid the cost of purchasing equipment if he can attract manufacturers of plumbing fixtures to cooperation.

Commercial furniture, staff, goods

To sell goods in a toilet store, you will need counters, showcases, racks and other commercial equipment. In addition to the salespeople, the staff of the toilet store must include a cleaner who is qualified to work with modern disinfectants. This will provide the necessary cleanliness in the room, which is also among the key factors for the success of the enterprise. Finally, the entrepreneur must have the financial resources to purchase goods that will be sold in the toilet shop.

The success of a toilet store depends on its location, the quality and non-standardness of the plumbing equipment used, as well as a wide range of goods sold.

Dmitry Dementiy

 

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