Step by step instructions on how to open a profitable grocery store. How to open a grocery store, or a competent business plan is the key to success What you need to open a hypermarket

There are not many types of business that do not depend on the financial crisis and other material hardships. For example, a grocery store is a profitable business even in unstable times, when the market for service enterprises is shrinking, and some niches are completely closed until better times. Let's take a look at the steps you need to take to successfully open your grocery store.

Sure, grocery shopping is not the ideal business... It, like other formats, is subject to the same market laws of development, external and internal factors. And during the crisis, despite the stable demand for food, the purchasing power of the population still fell in this niche. Grocery store business owners were among the first to feel the decline in profits. Due to a shift in the consumer's focus. Simply put, the consumption basket has become cheaper and more modest.

But - good news from the site - demand for everyday goods and food will never go to zero... For consumers, only the consumption model changes.

Considering this rule, a grocery store can be made to break even. For this it is necessary: \u200b\u200bto change and rebuild the assortment in a timely manner, look for new suppliers and manufacturers, consider cheap alternatives to expensive food products, introduce promotions and come up with other ways to increase customer loyalty.

The concept of starting a grocery business is pretty simple. To open a grocery store, you need to collect a package of documents and permits, find and equip a suitable premises, select and conclude contracts with suppliers, purchase special equipment for storing food, and start advertising campaigns to attract customers.

Choosing premises for a grocery store

The most optimal solution when choosing a room - to find ready-made, already equipped for trade in food. It can even be considered the only correct decision, with some reservations.

This problem, of course, only applies to those who do not have their own premises. Owners, on the contrary, have an undeniable advantage in the form of premises and the ability to equip it the way they want. the site is not looking for easy ways, therefore we will assume that the premises are supposed to be rented.

If the premises are not ready for the opening of a grocery store, re-equipping the area for selling food products to the standards established by law is a rather complicated process. He can "eat" a lot of money, nerves and time. Moreover, the time spent on registration and obtaining all the necessary permits will take the most. It is necessary to pay special attention to engineering communications. SES, Ministry of Emergency Situations and other inspection bodies establish special requirements, depending on the area of \u200b\u200bthe premises for the store, to the fire extinguishing and fire alarm system, ventilation, lighting, electrical wiring serviceability. Naturally, this will not happen in an unprepared room. And you will have to do everything yourself.

If you manage to find a ready-made room, it is imperative to check the availability and correctness of the permitting documentation for the room in accordance with all the necessary standards. If there is no such documentation, or the owner of the premises proposes to resolve this issue "later", then, no doubt, the tenant will have to decide everything, at best, independently. At worst, the further functioning of the grocery store will become simply impossible.

Of course, the reader will say the site, a ready-made room for a grocery store will cost a pretty penny anyway, but you still have to redo it to fit your needs. And he will be right. Moreover, it is very difficult to find a good ready-made premises for a specific purpose. Everything that will be offered on the market, one way or another, has problems, such as the need for cosmetic repairs, or, even worse, major repairs. Therefore, the search for a ready-made room is the only correct solution, with these very reservations that it will be very difficult to find a suitable one. Almost impossible.

The optimal solution to this dilemma is to find premises for the possibility of converting it into a grocery store. This means the following: the possibility of arranging the necessary engineering communications, the possibility of repair of any complexity, the possibility of a separate exit. And, the main thing in this decision is the ability to obtain the necessary permits. All this, one way or another, will have to be done independently. Good landlords, as a rule, in this case go to a meeting with the tenant - they give a rental vacation for the required period, or they can take part of the costs for themselves, they also assist in obtaining permits - provide the necessary certificates, extracts and other "bureaucracy".

Do not forget about store location Is the backbone of any retail success. Accommodation in a walk-through place is a great luck and the best advertisement for a profitable business.

If you plan to rent a room, then the following simple tips will be very useful.

A long-term lease agreement is more profitable than a short-term lease; for a long-term lease, they are more willing to give a discount.
The terms of the renewal of the contract should be transparent and should not provide the lessor with a unilateral right to increase the rental price. Such an upgrade must be processed as an additional agreement with prior notice to the tenant. It is best to review all the terms of the contract with a lawyer experienced in real estate transactions.
The terms of early termination must be included in the agreement. Despite the low risks of unprofitable business, anything can happen and, for example, a large area cannot reach self-sufficiency. The conditions must be satisfactory for the tenant.

Documents required to open a grocery store

The current rules for the use of checkout equipment assume that the new grocery store is using the online checkout (KKT-online). That is, a terminal that transmits information via the Internet. It is not difficult to acquire such a cash register, there are many companies specializing in the installation and maintenance of cash register equipment and other systems for accounting for goods turnover. They will take care of all the paperwork for this equipment. The owner of the food retail outlet will only have to arrange the store itself. Of course, this design can also be delegated to third-party specialists for a separate cost, or, save money - and do everything yourself. Moreover, according to the site, not everything is as complicated as it seems at first glance:

... Takes 5 to 25 days. It is carried out at the tax office at the place of registration, or at the place of opening the store. If the owner already has his own LLC, which allows opening a grocery store, then it is enough to get a certificate of absence of debts from the Federal Tax Service (FTS).
With a ready-made lease agreement (or a certificate of ownership, if the owner of the premises himself opens his own small grocery business), it is necessary to obtain from the SES and the State Fire Inspection (or other similar municipal services and departments) an opinion that the store premises meet all standards. In the SES, it is also necessary to issue a sanitary passport for the premises.
With the local government (HOA, ZhEK) or a private company, you must conclude an agreement on the removal of household waste.
If you plan to sell strong alcohol, you must obtain a separate license for the sale of alcoholic beverages.
It is also necessary to prepare a list of the full range of goods for the opening outlet.

To obtain permission to trade in food, the collected package of documents must be submitted to the local department of the consumer market. In a month, if all documents are in order and are checked, a trade permit will be issued.

After the permit is received, it is necessary to register the cash register equipment and certify the workplace. Also, without fail, you need to organize a consumer corner, where are indicated:

emergency telephones;
a book for complaints and suggestions of the established form;
a copy of the current law "On consumer protection";
copies of licenses for all products subject to licensing;
copy of the trade permit.

Grocery store equipment

For a grocery store, equipment is divided into two types - trade equipment and, as noted above, cash register. Installing equipment is one of the most expensive items in opening a store. It's all about its high cost. Especially for new technology. And this expense item cannot be avoided in any way.

Because the organization of the space inside the premises of the grocery store is regulated by the norms and laws of the state. Installing the wrong equipment can result in fines and penalties, the total cost of which exceeds the cost of the right equipment.

Retail store equipment. The equipment is selected based on the requests of the owner and the capabilities of the outlet. The display of goods implies the presence of various racks and display cases, suitable for placing a suitable product. The most expensive will be the purchase of refrigeration equipment. The way to save money, in this case, is to rent or installment plan for equipment. Many retail equipment companies have such offerings. Also, food suppliers and manufacturers can provide their own (branded) equipment for the entire term of the supply agreement. Rentals and branded equipment are an excellent option for those grocery store owners who are on a budget.

Cash register equipment. Since 2018, the use of CCP is mandatory for all payers of UTII and PSN. The grocery store must be equipped with a cash register, a card reader, a scale and a label scanner. According to federal law N 54-FZ "On the use of cash registers for cash settlements and (or) settlements using payment cards", the owner of a cash register is not obliged to conclude an agreement for the maintenance of cash register equipment. However, all the problems arising in the operation of this equipment will have to be solved independently or involve outside specialists. The same law allows you to register a CCP yourself, without the involvement of specialists and overpayment.

To register a cash register yourself, you must:

Equip the cash register with a fiscal drive;
Conclude an agreement with any fiscal data operator (OFD);
Submit an application for registration of your cash register with the Federal Tax Service (this can be done using the Internet, through the official website of the Federal Tax Service, for this you need to obtain an electronic signature);
After considering the application for registration, if successful, a unique registration number will be assigned, which must be entered into the CCP.

Recruiting sales staff for a grocery store

A prerequisite for store employees is the availability of a valid health book. In the event of a violation - lack of sanitary records - the business owner faces a heavy fine. Also, in the state it is desirable to have loaders, distributors of goods and cleaners. If the store is small, salespeople can be used to display goods and clean the premises for an additional fee.

Product suppliers and grocery store operation

Choosing suppliers is the secret to the success of any grocery store. Suppliers can be wholesale companies and manufacturers of goods. To select suppliers, you can use the services of a logistics specialist, he will help you select and organize the assortment of a grocery store for any format. If you plan to do everything yourself, then for this you need:

Study the demand of buyers and the supply of closest competitors;
Based on the data received, draw up a product matrix - a list of goods that are planned to be sold;
Based on the list, select suitable suppliers that will help create a competitive advantage.

Competitive advantages lie not only in selling prices, but also in the availability of goods, or even some of its exclusivity. Even an expensive product makes a profit if there is a great demand for it, which exceeds the supply of neighboring competitors. Sometimes a low wholesale price is not a reason for serious savings, the benefits are facilitated by more convenient logistics of goods from the supplier, which can also cost a “pretty penny”.

The very same customer loyalty - the preference of the audience of visitors to visit a particular grocery store - is formed not so much by promotions and assortment of goods, but by the quality of the products and the service provided. It is these two components that form the general trend of the store's development and its further work.

Therefore, by finding the optimal combination of all factors, even a small grocery store can be profitable. And vice versa - a large retail chain is barely reaching self-sufficiency .. It reacts vividly to changes in demand, financial health of the population and other external and internal factors. An experienced store owner should and must consider these circumstances.

“Newbies” in this business, as well as everyone else, can try to open a business selling products under any federal franchise. This will allow you to study all the processes from the inside, learn how to sell products, go through all the stages from choosing a premises to opening a retail outlet. In addition, the federal chain of franchised grocery stores has an undeniable advantage - a sign and a well-known name that is heard by consumers. That also plays on audience loyalty. The downside, no doubt, in this case is the lack of several degrees of freedom of behavior and choice in business. An experienced entrepreneur may not like this. On the other hand, this will save the “beginner” from imprudent steps and serious mistakes.

Opening your own grocery store, with the right approach, is a great way to build a profitable and sustainable business. Own business!

I want to start a business, but I don't know which sector of activity to choose? Every second person who wants to work for himself and receive a stable income asks himself this question. The problem can be solved when you see a competitive direction that promises stable profits in the future. People want to eat, even in a crisis, the demand for food does not fall. It is this fact that motivates entrepreneurs. How to open a grocery store and get profitable?

The formula for success

There are several factors that ensure the profitability of a trading business:

The location of the grocery store.
Competition analysis.
Assortment formation.

A good start is a position from the point of the right place, quality products and good service. The fulfillment of these points guarantees a positive result.

Where is better to open

The search for a location for a retail space is based on the following formats:

Small shop in the center of the sleeping area. This option is successful for the point of sale. A circle of potential buyers is immediately formed - residents of houses near the store. The second point is familiarization with competitors' products, you need to make sure that your product is superior.
A large retail outlet (mini-market - more than 100 sq. M.) Assumes distribution according to the self-service format.

Important: opening a large grocery store is costly, and places with high traffic.

According to their specifics, outlets are divided:

Narrow assortment - trade in one type of product (sausage, cheese, wine, beekeeping, coffee and tea).
Specific specialization - vegetable, fish, butcher or grocery store.
The combined point is meat and milk, bread and pastry, wine and groceries.
The general store (market) includes all types of products.

It is profitable to open your store when there is space and the initial circle of buyers is formed.

Determining the business model

The entrepreneur must choose the legal form of the enterprise. This will allow you to calculate further costs for registration and how much you need to spend on conducting activities.

Franchise. The food market often offers to buy a business. This option is very convenient, as it excludes steps to promote the store.

Attention: franchising creates impressive obligations for the entrepreneur under the terms of the contract.

Medium or small enterprise - restrictions on revenue for 12 months (1 billion rubles and 500 million rubles).
IE (micro-enterprise), including a small recruitment of personnel (up to 15 people), and no more than 50 million rubles. revenue for the year.

Advice: you need to open the IP first, this is the simplest option, which does not require unnecessary red tape with documents.

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An organizational moment for any business is a mandatory registration of activities. The set of documents depends on the type of goods sold. List of required permissions:

A certificate of ownership of the premises (lease or purchase and sale agreement).
Registration of the form of activity (LLC or individual entrepreneur).
The conclusion of the SES, allowing trade in food.
Information about the work on disinsection.
Availability of sanitary books for store employees.
Information on the observance of fire safety techniques.
Certificates and licenses for the sale of all products available in the store.
Settlement and cash receipts for service (cashier journal, technical and regular passport of the KKM version).
Equipment inspection document.
The book of reviews and suggestions is always in the sales area.

Important: the list is incomplete, so you should collect documents in accordance with the rules stipulated by the law of the Russian Federation "On Retail Trade". A separate permit must be obtained to sell alcohol and tobacco products.

Equipment

The proper functioning of the point of sale depends on the equipment. It can be rented, bought or entered into a contract with one manufacturer. It is profitable and economical to rent furniture and devices for goods. The process is divided into three stages:

Counters and racks should be versatile for shoppers. The availability and openness of the product attracts the customer and increases the chance of making a profit.
Freezers need to be selected for their economy (reduced energy costs).
It is better to rent refrigerators, special containers for drinks, offal from trusted suppliers. Here, timely maintenance of equipment and the correct display of goods are guaranteed.

Important: in order to determine the amount of equipment and other commercial components, you should know the total area of \u200b\u200bthe store. It is not necessary to clutter up the outlet with a large amount of furniture; there should be room for the movement of staff and customers.

Don't forget about the product

Where to start when creating an assortment. First of all, it is ordering essential goods. Bread, dairy products, pastries, meat are purchased from local suppliers. This will prevent product spoilage. The assortment of the store from scratch, has a variety: confectionery department (at least 20 types of sweets and cookies), vegetables, you can add household chemicals. The main thing is for the buyer to go to the store and buy everything they need to the maximum. Requirements for serving products:

Exceptionally fresh look, the products have normal production times.
Pastries and breads are in clean boxes or shelves.
No dust and dirt on the display cases.
Sale of goods takes place in polyethylene gloves.
The presence of a pleasant smell in the store.

You can diversify the service of a grocery store using hot drinks (tea or coffee) on the spot, how much this service costs is determined by the cost of the goods. Additional profit is immediately formed due to people who stopped to have a bite or just dropped by at lunchtime.

Tip: you need to place the product in accordance with its categories, do not put products in one pile. For the client, such a scheme will be inconvenient for perception.

Cooperation with food companies

To promote the business, proven suppliers of goods are selected. Criterias of choice:

Get acquainted with the terms of delivery of products (schedule, cost of goods).
Is it possible to return damaged products.
How the services are paid - by installments, a discount on the sale of goods of a particular company.
Is it profitable to sell the goods of this supplier - the variety of assortment, the presence of well-known brands.
How much money is needed for the wholesale purchase of products from the selected wholesaler.
Availability of all accompanying documents for the product (license, quality certificate).
Forms of concluding a deal (permanent or temporary work).

Responsible Supplier - Grocery Store Efficient Operation.

Staff selection

An entrepreneur hires employees based on the amount of work in the store. This may be two or four salespeople with experience in trading. The vacancy is placed through an advertisement in a newspaper or on Internet sites.

Important: the employee must be neat, sociable and friendly. The activity of the staff affects the influx of people by 15%.

A small store provides for the hiring of an accountant, security guard and cleaning lady. A successful leader cares about staff, so it would be useful to introduce a motivation system. Where to begin? First of all, to offer employees piece-rate wages - a fixed percentage per shift worked

Creating a "chip"

A large number of competitors, forcing entrepreneurs to take unusual business steps. There are grocery stores at every turn, and the buyer is not surprised, except for the low cost of the product. Each outlet has only one chance on the way to generate income. To implement a successful business from scratch, non-standard ways of thinking are used. Advertising alone is not enough: a bright signboard, distribution of leaflets and attraction with discounts. The scheme is rather hackneyed in the retail market, and does not have much effect. Interesting suggestions:

The conversation with the client takes place in his language. The seller makes it clear to the person that he is offering a product that is beneficial only to him.
Sale of point of arrival and destination of travel. Do not impose the product, but simply talk about how the buyer will benefit.
Creating inspiration for people - this rule applies to all products in the retail market. The client receives a lot of positive emotions, which increases the percentage of visiting the store a second time.

Entrepreneurs' marketing moves allow them to reach a new level and stay ahead of competitors by a large number of steps.

Financial plan development

How much does it cost to open a grocery store from scratch? Where can I get the money? How to distribute start-up capital? These are the three main questions of doing business. We find a solution.

Formation of start-up capitalincludes costs:

Lease of retail space - about 100,000 thousand rubles.
Purchase (rent) of equipment - about 200,000 - 300,000 thousand rubles.
Costs for products - about 500,000 thousand rubles.
Registration of activities - about 80 thousand rubles.
Other expenses (disposable tableware, accessories, advertising) - about 50,000 thousand rubles.
Salaries to employees - about 200,000 thousand rubles.

Total: 1,230,000 thousand rubles.

Sources of receiving money.There is not always such a large amount, so you should choose options to support your business:

Loan processing. Credit organizations are working, which provide the required amount of cash. The advantages of this method: payment of the entire amount in installments. The downside is the high interest rate.
Attracting investors. Develop a business plan and start looking for founders who are willing to invest in trading.

Important: the idea of \u200b\u200bpromoting a store includes items - the total costs of opening, and the payback of the project. Experienced analysts and economists will check how profitable it is for them to cooperate with you.

Participation in government funding. There is a special program to help aspiring entrepreneurs. To do this, they register with the employment center, and provide a detailed plan for opening a store.

Distribution of money.With a successful strategy, the promotion of a grocery store will not take much time - from 6 to 12 months. During this period, income and costs are carefully formed, where a 50% mark-up is needed, or vice versa, discounts on illiquid goods. Proper management of finances will prevent the occurrence of risks when opening a store from scratch.

There is no shortage of retail grocery outlets today. In any city, regardless of size, there is a serious struggle for the consumer. At the same time, the crisis buyer is no longer a cake. Is it a good idea for a small business to open a grocery store during a crisis? Will a lone retailer be able to withstand the networkers?

The situation in retail, including grocery, is not rosy: the crisis has affected all federal and regional chains, autonomous stores and markets. To successfully start in this area, you need to take into account a lot: directions of retail development during the crisis, changes in customer behavior, the prospects of niches, new legislation ... Let's try to figure out how to open a grocery store from scratch in 2016 so as not to burn out.

Product market - 2016

Situation and trends

Retail is storming. According to the report of the Ministry of Economic Development "On the results of the socio-economic development of the Russian Federation in 2015", the retail trade turnover in January-December 2015 amounted to 27,575.7 billion rubles, that is, 90% of the previous year. The fall was recorded in all federal districts, the most sad situation was in Sevastopol (-23.0%), Samara region (-19.1%), Karachay-Cherkess Republic (-18.1%), Chelyabinsk region (-17.3 %). Ministry of Economic Development analysts consider the retail indicators to be the worst since 1970.

In 2015, food products accounted for 48.6% of the retail trade turnover. Conclusion - grocery retail is experiencing the same difficulties as other segments of the industry. In some regions, grocery retail “got” even more. So, in Bashkortostan, food retail fell by 14.6% over the year, the industry as a whole - by 12%.

* - with extracts, only indicators affecting the retail market are presented

Source: MED report for 2015

The product market is forced to change, while trends are being traced:

points of the "Hard discounter" format are multiplying;
large chains are actively experimenting with formats, occupying traditional niches of small businesses: the U Doma store, the Family store, etc .;
more and more specialized stores are in demand: butchers and fish shops, eco-products, etc .;
optimization of retailers' costs leads to an increase in the local assortment;
retailers are introducing online trading as one of the sales channels.

The middle class crisis: customer evolution

Following the situation in the country, the buyer himself, his mood and behavior in stores are changing. Yes, there are consumer groups that were not affected by the crisis. However, grocery trade is on a different whale - the mass segment, represented by the middle class (and it suffered significantly during this crisis).

In 2015, not only did consumer demand fall, the dynamics and structure of consumption changed. The "middle" people began to visit grocery stores less often, but to buy more, choosing products carefully. Consumer trend - buying more needed and cheaper. Another trend is an increase in promotional activity of buyers: most are ready to move around the city in search of bargains.

However, cheapness is not the main criterion for Russians when choosing products. According to a survey by the Romir research holding, more than half of the population appreciates the freshness and quality of food, and people are willing to pay more for this. Over the past three years, a group of “food patriots” has emerged, preferring domestic products. There are fewer and fewer people willing to pay for brand awareness.

Networks versus singles: standalone stores stand a chance

The creation of large chains is beyond the power of small businesses: at best, "kids" manage to promote several geographically close shops, usually of the "Near the house" format or a minimarket. In the worst situation today, autonomous establishments with wine and vodka departments, the costs of which have increased following the change in the rules of alcohol trade: you have to buy jobs in the EGAIS system.

Networkers and singles are in different weight classes. It is easier for federal and large regional networks to survive during a protracted crisis. They have reserves, a better developed logistics system, more favorable terms of delivery. Large retailers can afford attractive promotions and low prices by investing in “price marketing”. In addition, many chains have been developing all possible formats for a long time, displacing small businesses from their traditional territories. As a result, large retailers “kill” standalone stores, luring customers with low prices, proximity, rich assortment, and more comfortable shopping conditions.

Small businesses have little chance of competing with networkers. But they are. The retail giants have a vulnerability: they are inert in terms of assortment, they are in no hurry to change large suppliers and push unclaimed low-quality goods off the shelves. At the same time, more and more consumers of the mass segment prefer fresh and organic products, value freshness and quality. Small businesses can take advantage of this.

SMEs in grocery retail: components of success

In the current realities, a combination of factors brings success to a startup:

geographic proximity to the customer and simultaneous remoteness from network points;
high-quality and popular assortment;
perfect service, customer-facing service.

In terms of assortment, this is the cornerstone of success. Depending on the location of the store and its competing neighbors, you can choose a wide assortment with the presence of the categories "fresh" and "take-away", and specialization in one product group. Sometimes a combination works well: a wide selection of products with an emphasis on a specific category. For example, “only we have farm dairy products” (meat or poultry of farms, organic vegetables, “healthy baked goods”, etc.).

Despite the crisis and tough competition with networkers, small shops with a bakery, cookery, coffee shop, etc. are also promising. The main thing is the convenience and relevance of the concept.

The question "I want to open a grocery store, where to start" can be answered with advice:

first assess the viability and relevance of the business idea, analyze how it covers the needs of buyers;
think about whether you can provide quality service and an original assortment, how;
choose a format suitable for the concept.

If everything fits together, then go ahead.

Choosing a grocery store format

Trading establishments selling food products, according to GOST R 51773-2009, differ:

by the form of ownership (private, municipal, unitary, etc.);
service format (full or partial self-service, through the counter, etc.);
the way of organizing trade (network, branded, autonomous);
by specialization (universal, specialized, with a combined or mixed assortment);
by type (hyper-, super- or minimarket, grocery store, supermarket, Cash & Carry store, pavilion or store "Products", "Discounter", stores "Fish", "Vegetables-Fruits", etc.);
types of retail facilities (stationary and non-stationary);
according to the terms of sale (with or without a trading floor).

Not all formats can be opened by small businesses. Among these, for example, hypermarkets with an area of \u200b\u200bover 4,000 square meters. m and supermarkets (600 - 5,000 sq. m.), ie, shops with a wide range and a large share of non-food products (30-40%). Let's consider modern formats available for SMEs.

1 "Convenient store" (convenience store), aka "Around the corner", "Next door" and "Near the house"

This format assumes a low share of sales through the counter. Store area - 50-400 sq. The assortment includes 1,500 - 3,000 items, up to 60% of which are consumer goods, that is, products of the weekly consumer basket. The share of non-food products is up to 15%.

There is an opinion that such points should offer both goods and service of average quality. However, following such a tradition in a crisis is a guaranteed failure. For U Doma stores, it is important to arrange the equipment correctly, to ensure a neat layout and high-quality service, and to avoid delays in goods. The best location is residential areas and areas of new buildings.

"Convenient" are developing today in the direction of increasing the assortment of food to go and the category of "fresh" (fresh, not frozen food and products of our own production). Here you can install coffee machines, equip service areas for selling tickets, paying for services, issuing online orders, and arranging food intake areas. An entrepreneur who has chosen this format, depending on the city, will compete with the network projects "Kopeyka", "Crossroads Express", "Dixie", "Every day", etc.

2 Health food store (eco products)

Refers to specialized stores with a narrow assortment, but with great depth. Trade in one group of goods is possible: dairy products, meat, honey. Trading area - 18-200 sq. m. The margin, as a rule, is higher than for analogues in non-specialized stores. The rest of the parameters (location, obligatory traffic, the share of trade through the counter) are not decisive, but are determined only by the characteristics of the profile product.

By the way, about a unique product. If the store also sells everyday products, then when laying out and placing the emphasis should be on specialized products: give them central racks, display them at eye level, etc.

A few figures for the well-known chain of farm dairy products Izbenka in Moscow. For trade in 70 items, 15-20 sq. m area. Opening one point requires 150,000 - 200,000 rubles. attachments. The main problem of the business is to find several reliable suppliers in order to ensure the stability of the price and quality of products in retail outlets.

Eco-food stores are relevant in large cities where the economically active population is not burdened with their own gardening and vegetable gardening. In settlements up to 100 thousand people, the prefix "eco" is perceived as self-indulgence. People in these cities have a lot to invest in besides organic carrots.

3 Score with mini-bakery (cooking)

In fact, this is the format “Near the house” or “Traffic” stores located at transport interchanges, but with its own bakery production. The assortment may be limited to baked goods themselves, or may include consumer goods. It is important to remember that in addition to administrative, warehouse and retail premises, production areas will be required (according to the law, they cannot be located everywhere).

How to choose a room, equipment and arrange all the documents for a bakery.

What is the advantage of the U Doma bakery? Bread, rolls, pies are baked in small batches. You can quickly change the assortment, respond to customer requests, focus on “healthy bread” and interesting additives. This store format involves the sale of drinks, the organization of places for the use of pastries, the installation of a coffee machine.

How to open a grocery store

Brainstorm

The competition in retail is huge, and competent business planning is half the battle. Decide on the format and location of the store, find several suitable options for premises, start negotiations for rent. Make a business plan, make several options: optimistic, realistic and pessimistic.

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It is better to register a grocery store in the form of an individual entrepreneur or LLC. Please note that individual entrepreneurs cannot trade strong alcohol (only beer and beer drinks). Therefore, LLC is the choice of those who plan to organize a wine and vodka department at a retail outlet. Select the OKVED codes provided for the retail trade of food products from groupings 52.1 - 52.27.

Decide on the taxation system, for retail trade are optimal:

patent - only for individual entrepreneurs with a sales area of \u200b\u200bno more than 50 sq. m;
UTII - for LLC and individual entrepreneur, if the area of \u200b\u200bthe trading floor of the pavilion / store is up to 150 sq. m;
STS “income minus expenses” - can be applied by LLC and individual entrepreneur without restrictions on retail space.

The first two systems are introduced in the regions by the laws of the constituent entities of the Russian Federation, therefore they are not available throughout the territory of the Russian Federation. The simplified tax system applies throughout the country without restrictions.

Room selection and renovation

When looking for premises for a store, you should focus on the area and location required for the selected format. In addition, grocery retail outlets must comply with the rules of the Ministry of Emergency Situations and SES, this must be taken into account.

For example, fish and vegetable stores cannot be located in residential buildings, as well as attached / built-in premises. There are requirements for the organization of an additional exit for evacuation in case of fire, the inadmissibility of counter flows of buyers and personnel, etc. All these points are easier to take into account at the stage of selection of premises, its redevelopment and repair.

Obtaining permits and approvals

Entrepreneurs today are legally protected from excessive control of supervisory authorities, spared from many approvals and permits. A clear knowledge of their rights and responsibilities comes in handy in case of bureaucratic "excesses in the field."

Law N294-ФЗ dated 26.12.08 "On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control." Let's go through the key points.
Entrepreneurs for some types of activities must notify the supervisory authorities when they start their work. Conclusions from control bodies for starting activities (SES, Ministry of Emergencies, etc.) are licensing requirements established for specific types of business. If the activity does not involve obtaining a license, then conclusions are not needed. Scheduled and unscheduled inspections are strictly regulated, for the period 2016-2018. supervisory holidays for small businesses have been established (Article 26.1.).
Resolution No. 584 of 16.07.09 "On the notification procedure for the commencement of certain types of entrepreneurial activity." The document lists the types of activities for which notifications must be submitted, the procedure for filing a notification is established.

It follows from the above normative acts that retail trade in food does not belong to licensed types of activity (except for alcohol trade), therefore the store owner:

after registration with the Federal Tax Service Inspectorate, but before starting the activity, notifies Rospotrebnadzor (you need to send a form of the established form);
should not receive conclusions from the SES and the Ministry of Emergencies.

Retail trade in alcohol under the law No. 171-FZ of 22.11.95 is possible only for legal entities and only on the basis of a license. The list of licensing requirements is impressive, from the amount of the authorized capital to 1 million rubles. (established by the regional authorities) before the availability of technical means for transferring information to the EGAIS. But the conclusions from the SES and the Ministry of Emergency Situations are not required to obtain a license for an alcohol shop. Individual entrepreneurs can only sell beer and beer drinks, but without a license.

Despite the fact that it is not necessary to obtain conclusions for a grocery store, the outlet must comply with fire safety and sanitary standards.

At the time of opening, the store must be equipped with a fire alarm and fire extinguishers, have separate emergency exits, and meet other requirements. Check out the fire safety regulations and the Emergencies Ministry's requirements for retail facilities.

On the issue of SES requirements. You need to focus on SP 2.3.6.1066-01 "Sanitary and epidemiological requirements for trade organizations and the turnover of food raw materials and food products in them." The main provisions of the document relate to the location and arrangement of retail outlets, their water supply, ventilation and heating, issues of receiving, storing and selling products, sanitary and hygienic rules for personnel, etc.

There are many rules and requirements, but the overwhelming majority of them are based on common sense and are aimed at protecting the life and health of customers and store employees.

Assortment formation, selection of suppliers

Find out exactly who your client is:

people who purchase goods for immediate consumption (students, schoolchildren, young people who prefer prepared food);
purchasing groceries once a week in hypermarkets and coming to the “At Home” store for perishable goods (fruits, milk, bread);
shoppers making all purchases close to home, having no car or time for long shopping trips.

Form an assortment based on the share of which customers will prevail among buyers. Do not overload the shelves with goods, do not compete in the breadth of the assortment with hypermarkets. Be flexible, analyze sales, survey buyers, replace poorly selling positions. Find your unique product category.

The main thing when choosing suppliers is that you should get a product that meets quality, price and range. Interact not only with wholesalers and small wholesale organizations (read: intermediaries), go to direct suppliers and manufacturers. This way you can get a big markup and choose what you really need for your store concept.

Selection of commercial equipment

A grocery store will need universal trading equipment: cash register machines, lighting, ventilation, air conditioning and heating systems, scales, card payment terminals.

In addition, you need to select equipment that depends on the range, size and layout of the room:

racks for a sales area and a warehouse;
packaging equipment, refrigeration and freezing (showcases, chests, chambers).

The refrigeration system in a grocery store is the main consumer of electricity and a significant cost item. Therefore, when choosing, pay attention not only to ergonomics, functionality and price, but also to energy efficiency.

Hiring staff. Advertising and promotion

At the final stage, it is necessary to hire employees: salespeople, administrators, accountants - everyone who is necessary for the effective functioning of the chosen concept. The main thing to remember is that sellers are persons who are in direct contact with buyers. Their task is an attentive and friendly attitude towards the client, fast and high-quality service.

Retail trade in food products is considered one of the fastest payback and profitable types of business, as it offers to sell goods for general and permanent consumption. Despite the fact that there is a rational grain in the idea, it is not easy to implement it and open a grocery store from scratch, you must follow many different rules and take into account important nuances. In this article we will talk about what to look for and how to avoid complications as much as possible.

To open a grocery store and make it successful, there are many working nuances to consider. We suggest looking at step-by-step instructions that guide you through each stage of preparation.

Step 1. We collect the necessary documents

In order for the business to be opened to have a legal basis and to be opened, it is necessary to draw up and collect a whole package of important documents. Let's take a closer look at what kind of papers you will have to deal with so that the legal component of the future business is in perfect order.

Registration of the future owner of a grocery store in (IP) or legal entity (LLC). When making a choice between one or another form of registration for conducting official commercial activities, one should assess the scale of the planned enterprise and assess potential risks. In the event that you are not going to resort to the help of banking systems or private lenders within the framework of this business, and the risks that arise are minimal, like the opportunity to remain deeply in debt, it is better to register as an individual entrepreneur. In this case, you get a simplified procedure. Lamination of the activities of "IP" is carried out in accordance with Article 23 of the Civil Code, as well as various legislative acts of the Russian Federation. When opening a business, an individual entrepreneur can come with a request for legal support and financial assistance (almost 60 thousand rubles) to the employment center of the city of residence. In addition, the taxation system for individual entrepreneurs is much more lenient than that of legal entities. However, LLC has an advantage: becoming a legal entity, you significantly lower the degree of responsibility for the activities of the enterprise, its employees, etc. In the case of "individual entrepreneur", an individual is 100% responsible.
When giving a choice to a legal entity, it is necessary to take care of the existence of the articles of association and articles of association.
A document certifying the registration of an entrepreneur with the city tax inspection, as well as the assignment of an INN to the taxpayer. For each entrepreneur, the chosen model of taxation of the enterprise is of particular importance. For "individual entrepreneur" this is a simplified model, the registration of which is carried out according to the submitted application.
Extract on registration in the Unified State Register of Legal Entities or Individual Entrepreneurs (USRLE or EGRIP). It is also issued by the tax office. Which registry you will belong to, decide for yourself.
Informational letter from the Federal State Statistics Service, with collections of OKVED codes. Their classification is not influenced by the chosen form of ownership or the source of incoming investments, only the activities of the organization are important. It is advisable to select the codes during registration without errors, since subsequently the procedure for changing or adding them will be very complicated.
A document certifying the registration of the owner of the establishment with the Pension Fund of the Russian Federation.
An agreement regarding the lease of a premises suitable for trading in products, or a document confirming the ownership of the specified premises.
The official conclusion of the Federal State Fire Inspectorate, which is issued on the basis of:
1. an application submitted by the owner of the premises;
2. presented certificate of completion of the business registration procedure;
3. drawing from the bureau of technical inventory;
4. confirmation of the installation of the fire alarm system;
5. insurance of the premises against accidents.
Conclusion from the local Office of Rospotrebnazdor, issued after checking the premises on the basis of:
1. businessman statements;
2. registration certificate;
3. agreements on the lease or ownership of premises;
4. sanitary information from a special passport of the premises;
5. a compiled list of goods to be offered for sale;
6. an agreement on the removal of garbage and other household waste from the territory of the enterprise.
Certificate confirming the registration of the cash register. To get it, you must provide:
1. completed application;
2. lease and ownership of premises;
3. business registration certificate;
4. passport for cash register equipment;
5. a hologram from the attendant.
A document certifying the complete certification of each workplace is obtained from the local office of the Ministry of Social Health.
A certificate issued by the administration of the city where the business is located, on the entry of the enterprise into the Commercial Register, that is, a permit to conduct trading activities.
Admission to the placement of outdoor advertising, also obtained from the city administration.
Medical books for each employee of the enterprise.
A book of complaints, reviews and suggestions, with numbered pages and stamped in the appropriate places, as well as with the signature of the manager.
The exact text of the Federal Law "On Protection of Consumer Rights" in the latest edition.
A clear plan of escape routes in the event of a fire.
Certificates of standards and compliance with regulations for products sold.
Licenses to trade in tobacco and alcoholic products.

As you can see, many of the documents required for opening are tied directly to the premises in which the trade will be carried out. This means that choosing a site for selling products is in fact the most important step for the success of a business. Let's see what characteristics of the premises affect the development of the enterprise and what to opt for.

You will find step-by-step instructions on how to open an IP in the article on our portal. You will learn in more detail about the necessary documents, links to download them, and the requirements for registration.

Step 2. Choosing a room for a grocery store

It is necessary to approach the choice of a location for a retail store deliberately, since, ultimately, the correctness of the decision made will seriously affect the level of sales of goods. Of course, this grocery store will not be the first in a city, village or town, therefore, all the best places have long been dismantled by competing companies. We'll have to choose the best of what's left. Let's start looking at the site suitability factors.

A large database of premises for a store is located on the website of our partners Roomfi.Ru.

First of all, pay attention to such an indicator as the throughput of potential customers. It will be at an acceptable level if all of the following conditions are met.
At least 2-2.5 thousand people live within the radius of the supposed location of the shop. Simply put, about 7-8 standard five-storey panel houses or 6 nine-ten storey houses are located nearby. This condition is especially necessary for opening a "convenience store", where they do not come for the entire grocery basket, but run on their way home to buy sweets or cereals for a side dish.
It is best to locate the outlet close to:
1. public transport stops;
2. metro stations in big cities;
3. railway and bus stations;
4. polyclinics for children and adults;
5. clothing markets;
6. schools and universities;
7. sports stadiums, etc.
Accommodation near crowded places is always beneficial, but it also involves a high level of competition. In addition, one should take into account legal restrictions regarding the opening of outlets selling tobacco and alcoholic products near educational institutions.
You should not compete with chain stores, supermarkets, hypermarkets located within a radius of two kilometers from the intended location of your shop. It is not hopeless if your shop is located closer to the residential area, however, it will not bring much profit.
It is necessary to study the assortment of goods in competing stores and become leaders by selling products that are not there. The difference can be surprisingly small, for example expand your range of confectionery or sell frozen fish and find your buyer. More precisely, take him away from competitors.
It is necessary to carefully consider the needs of the target audience. Do not rely only on adults, working people, as is now accepted by marketers. Believe me, the lion's share of income comes from such seemingly insolvent segments of society, such as:
1. pensioners;
2. adolescents;
3. children.
Companion products are the key to success, especially when placed correctly on the shelves. In many cases, special permits are required to trade them, but it's definitely worth it.
Uniform corporate identity of the store - plus 100 points to the reputation. It is made up not only of external attributes, such as uniforms, color scheme in decorating the hall, store symbols, but also:
1. courtesy of staff;
2. ability to advise the buyer.
The presence of elements of customer comfort and working infrastructure is required. This is about:
1. areas for unloading goods;
2. access roads;
3. parking, spacious enough;
4. warehouses for storing food with refrigeration equipment;
5. electrical networks of sufficient capacity;
6. sewerage and plumbing system;
7. telephone line, etc.
Despite the fact that for the absence of one of the above components, you can safely demand a large discount from the landlord, it is better to avoid getting into such a situation, because, ultimately, you will still have to eliminate the deficiency that has arisen.
In some cases, the installation of a modular building on a leased land plot may be more profitable than renting an already finished one. In addition to financial advantages, self-determination of the size and location of the future store will allow you to get closer to a potential buyer, as well as adjust the amount of specialized equipment required for installation.

Step 3. Calculate the starting capital

So, to open a good grocery store filled with all the necessary equipment and goods, on average, you will need a certain amount of money, which we will now calculate based on the cost of all the necessary elements.

The official registration of the enterprise and the execution of documents permitting the conduct of trading activities will cost a businessman from 25 to 35 thousand rubles.
The purchase of the necessary equipment, its installation and communication systems will cost about half a million rubles, plus or minus 100-150 thousand.
Installing a security alarm and fire prevention system will cost from 60 to 70 thousand.
The initial assortment of goods required to launch an enterprise will cost approximately 650-800 thousand.
The costs of transport and other costs associated with the life of the enterprise will total about 90 thousand units of the Russian currency.

In total, adding up the maximum costs received, we get the amount of start-up capital: 1 million 600 thousand rubles.

Please remember that this amount does not include recurring costs required to:

payment for the lease of premises (about 30,000-40,000 for premises up to 45-50 m²);
remuneration of staff (for two people you will need at least 30,000 rubles);
payment of utilities and taxes (20,000 rubles).

It turns out that almost 100,000 additional per month must be added to the start-up capital.

For the costs listed above to pay off, within the first 12 months after opening the store, the net profit should be about 250,000 per month. The average trade margin for a food product is 30% of the original cost, so it is quite possible to do this.

Video - How much does it cost to open a grocery store

Step 4. Installing the equipment in the grocery store

The equipment necessary for opening and operating a grocery store is divided into two groups:

basic;
additional.

The first is necessary from the moment the enterprise is launched, the second is acquired directly during work. Let's consider the components of each group. The main ones are:

Equipment for the installation of dry products in the hall:
1. shelves;
2. racks;
3. slides, etc.
Equipment for storing food in the utility room and in the warehouse:
1. racks;
2. refrigerators;
3. freezers.
Equipment for displaying frozen or perishable food in the hall:
1. refrigerated display cases;
2. showcases with ice for seafood;
3. freezer chests.
Showcases for storing confectionery and bakery products.
Counters, including cash registers.
Inventory:
1. libra;
2. capacity;
3. boards;
4. knives;
5. baskets and carts for products;
6. packages;
7. containers, etc.
After the store is successfully opened and becomes popular with customers, the technical base is expanded by means of tools for creating working comfort:
1. slicers;
2. files for meat;
3. vacuum sealers;
4. refrigerators for storing drinks;
5. ice cream tanks;
6. camera surveillance systems;
7. climate control, etc.

As a result of the choice of equipment and its installation, the grocery store creates the most convenient conditions for interaction between staff and customers, as well as for making a purchase. The range of goods offered for sale significantly affects the starting set of equipment required for opening.

Step 5. Determine the assortment of goods in the grocery store

Even in a small retail space of a modest grocery store near the house, you can place almost 4-5 hundred names of various goods. There are elements that must be sold without which the establishment is unlikely to receive the required increase in clientele. Let's see what this is about.

Table 1. Approximate assortment of goods

Products of demand first priority	Products of everyday demand	Products of seasonal demand
bread	buckwheat	non-alcoholic drinks;
grocery	rice	alcohol
milk	millet	ice cream, etc.
yoghurt	pasta
kefir	canned food
cheeses	tea
eggs	coffee
sausage	salt
meat products, etc.	spices, etc.

As you can see, the main product group has three main areas. Products of primary demand include goods purchased in small quantities every day, which are not basic foodstuffs. Of course, the most popular of them is bread, because people eat bread at least several times a day, if they do not adhere to a special menu. Everyday demand means buying side dishes, tea, coffee, etc., nothing fancy and nothing too expensive to run to a big store and buy cheaper. Seasonal demand implies the popularity of drinks, alcoholic or non-alcoholic, as well as ice cream and other similar products. All this should always be in the assortment, but by the onset of summer you can have several new flavors of the soda loved by children and fill the refrigerated chests with delicious ice cream.

At the same time, it is necessary to take into account the increase in demand for specific goods, as important events for society approach, for example, before the New Year, the demand for champagne and red caviar increases, before Easter for eggs, before March 8 and February 14 for Rafaello sweets and etc.

After launching and throughout the entire life cycle of the establishment, it is necessary to constantly monitor customer demand and respond to requests in a timely manner, that is, as quickly as possible. In addition, even "poking your finger in the sky", that is, adding grocery items at random, based on your own assumptions, you can significantly increase the attendance rate, and as a result, the profitability of the store.

Step 6. We conclude agreements with product suppliers

Finding suppliers in your city is fairly easy. Bread and bakery products are supplied by bakeries and confectionery factories, meat products are brought from meat factories and farms. By the way, it is the direct responsibility of suppliers to learn about the opening of new grocery stores. Most often, they find you on their own and offer excellent options for cooperation.

The lion's share of attention will have to be paid not to finding suppliers, but to tracking their reliability, as well as the accumulated reputation and price / quality ratio for each product.

When concluding agreements with suppliers on the supply of food to the opening store, you need to pay attention to the following points:

establish a delivery schedule;
determine the timing of the delivery of products;
payment for the goods is made before or after delivery;
what are the conditions for deferred payments;
how to return non-demanded goods, etc.

Upon receipt of the goods, pay attention to viewing the documents for it, at least:

invoice;
quality certificates, etc.

The packaging of each product must include:

date of manufacture;
shelf life;
composition;
calorie content;
the presence of food additives, etc.

In addition to checking the reputation and compliance of your suppliers, develop your own for them in order to receive more lucrative cooperation offers. So, it follows:

pay for the delivered consignment on time;
do not cancel orders at the last moment;
do business diplomatically and professionally.

After the launch of the enterprise, the organization will have to work on prepayment, when trust has been built up, you can pay for the receipt of products after the fact. The good name of a grocery store in business is important to the clientele, and to the suppliers. When you feel approved, you will understand, it's time to expand.

Step 7. We hire staff

It would seem that it is easier to recruit experienced workers for a grocery store. However, this is hard work, it is necessary to carry out daily and painstaking work with the hired personnel from the first day of admission. In order to set the desired level of motivation and provoke conscientious work, it is necessary to establish an acceptable system of remuneration, as well as regular bonuses to those who distinguished themselves.

It is important to draw up a work schedule correctly and prevent violations of labor laws. The distribution of vacations is an item that should be taken seriously if you do not want constant staff turnover. It is necessary to control the timely extension of the validity period of the workers' medical records, this condition is mandatory, because people are in direct contact with the goods used for food.

Before releasing personnel to work, check knowledge of the available products and prices.

It is better to start hiring employees based on the basic needs of the enterprise. Find a key minimum of people, such as a sales assistant, storekeeper, and cashier, while expanding your staff while expanding your store and changing its opening hours.

Step 8. Getting ready to launch

Launching a grocery store involves ready-made elements:

selected and equipped premises;
purchased goods;
hired personnel.

In addition, it is necessary to arrange the decoration of the store, because the appearance is another point of the establishment's success. The walls should be clean and at least plastered, but preferably decorated by department, and the following elements should not be placed:

pointers;
flags;
information plates, etc.

Vendors and other personnel who appear in front of visitors must be dressed up in uniform. If there is no money for a uniform, but there is a desire to unify the style of the establishment, pay attention to the purchase and issue of branded aprons with a logo or store name. You can also improvise a single style by buying the cheapest T-shirts for women and men that have the same shade and ask the sellers to come only in them.

In addition to external attributes for staff, there is also ethics of behavior. You should also teach it to the employees who have come to work, so as not to get into a mess and not lose clients due to the usual everyday rudeness, for example. Many sellers wonder why there are so few visitors in their good grocery store with a wide assortment, but they go to the next stall for bread and beer. And he incurs losses because he put an insolent lady behind the counter, talking rudely with customers. To avoid unpleasant communication, all residents of neighboring houses avoid entering the store.

It is necessary to lay out products on the shelves neatly, if possible "figuratively", with a hitch, making up slides of cheeses, rows of sausages, etc. Not only should the product smell and attract the visitor with its appetizing, it is also necessary to take into account the positive impact on the sale of the appearance and styling of the product.

What problems can arise

Thinking you’ll open a grocery store and relax while the work is done by itself? Whatever it is! With the launch of the enterprise, you will forget about having personal time for a long time, since you will have to tightly control all aspects of its activities every day if you want to achieve success as soon as possible. So, you need to track:

the level of consumer demand;
products of interest to consumers;
ups and downs of competitors, as well as their reasons;
staff behavior and performance;
vacations, decrees, hospital staff;
the current cash flow of the store;
changes in the legislative acts of the Russian Federation corresponding to your activity;
the timing and timeliness of making payments, renewing licenses and other documents, submitting papers to the relevant departments, etc.

Remember, the first time, and the subsequent one, the business mostly rests only on you and your efforts. No employee burns with all his heart for the work of a grocery store, because he receives a fairly standard salary, works hard and, in the end, always has the opportunity to go to competitors. You cannot leave, because you have invested your own efforts, money, experiences, time, etc. in the creation of the enterprise.

Of all the aspects subject to strict control, document tracking is most important. Failure to submit reports on time, not renewing the license for the sale of alcoholic beverages, tobacco or other products, you risk becoming a criminal by committing an administrative violation and incurring consequences of varying severity for this, from a monetary fine to the complete closure of the enterprise. The most important thing that can be lost in this case is the good name of the organization as a whole and its owner personally.

Soberly assess the strength of your competitors and do not rely on the old Russian "maybe". It is imperative to react to the expansion of their assortment or the entire store, because you risk not only losing a high level of demand, but the whole matter as a whole. While the outflow of funds continues to flow to the neighboring store, its owner will not only be able to open an additional department, but will also "crush" you completely.

Let's sum up

As you can see, opening a grocery store is a step-by-step process. By competently approaching each of its parts, you will surely end the event with a well-deserved success.

We have considered in this article a small store, in the "near home" format. The bottom line is that it's the easiest to open. You can count on opening a larger business, for example:

minimarket;
supermarket;
hypermarket, etc.

However, in this case, you will have to add large quantities of related products to the range of food products, for example:

household chemicals;
packaging materials;
care cosmetics;
textiles, etc.

To combine these types of products, you will need to invest even more money in the preparation of the necessary documentation, renting premises, purchasing equipment, etc. It is not cost-effective to do this if there is not enough money and experience in sales. Start small and grow, let it work out!

How to open a grocery store? The idea of \u200b\u200bopening a small grocery store often arises as an idea for a profitable business in a small town or village. Indeed, even a small grocery store can become a source of stable income.Not so long ago, to make money on trading, there were enough small investments, unsuitable premises and unobtrusive service. Now the retail sector is very competitive, so the approach to organizing the work of the store must be serious.

Opening a grocery store in a residential building is not always easy. If there are no special retail space in a high-rise building, then for this you will have to buy out a couple of apartments and transfer them to the category of non-residential premises. This can be challenging because you will have to make a separate entrance, agree with the tenants' meeting on the use of common property (facade, roof, basement), obtain permission for redevelopment, etc. In some cases, renting premises for a store will be the best option.

The choice of premises for a store is one of the key issues, with the solution of which you need to start implementing your idea. But that's not all. In our guide, you will learn about other important retail factors that directly affect your entrepreneurial success. So, we open a grocery store.

Your own store: how to start a grocery store from scratch

Are you going to start your own business? Do not forget about a checking account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our website.

How to open a grocery store from scratch: step by step instructions

If you want to know how to open a grocery store, then our step-by-step instructions will help you with this. Where to begin? Marketers are confident that the most important thing for the success of retail will be the choice of location and assortment of the store, so the first point of our step-by-step instructions will be just choosing a location.

Select a store location. You can open a store in a separate building, in a residential high-rise building or on the territory of a shopping center. Each option will have its pros and cons, but you need to focus on the expected customer flow. It is preferable to choose more expensive premises with more traffic than cheap ones, but where there are few potential buyers.
Register an individual entrepreneur or LLC, you can find out the full description of these organizational and legal forms in the article ""? Please note that if you want to sell alcohol, you must register an LLC.
Choose your tax regime and calculate. You will have a little time after state registration to decide on the choice of the regime, otherwise you will remain on the general taxation system. And this is difficult and unprofitable. In addition, the need to purchase a cash register depends on the chosen tax regime.
Make a technical project and get permission documents for opening a grocery store. We have already described above what permissions are needed for this.
Purchase and install trade equipment.
Define your target audience. Who will be your buyer: housewives of several neighboring high-rise buildings; business center workers; discerning gourmet consumers? The solvency of your category of potential buyers should be taken into account when choosing an assortment for a store.
Select several suppliers of goods for your store, find out on what conditions they work: delivery time, minimum purchase lot, availability of quality certificates. Purchase the first batch of goods to start the store.
Report the opening of the store to Rospotrebnadzor by submitting a notification.
Conclude with your employees.
Launch an ad and arrange a store opening.

Video: "How to open a grocery store from scratch?"

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