How to make money on Instagram: a case from a successful SMM manager. Case: promoting a local business on Instagram and Facebook Setting up a profile on Instagram

Hello!

Instagram is a universal tool for promoting online stores from various fields. We have collected 10 examples of successful brand promotion on this social network. Take ideas on board.

1. YOOX: fashion guide

This online store is the largest fashion clothing store in Italy. He became one of the first brands to launch a stylish advertising campaign in. The company positioned itself as an online resource for those interested in fashion.

From existing video advertising, YOOX created several short videos and targeted men and women aged 25–44 who are interested in fashion shopping. YOOX was promoted on Instagram as a “treasury” for lovers of fashion, art and design. However, the video presented only a small part of the products available on the site. In order to see more, users were asked to go to the online store website.

2. Adidas: a positive idea

The sportswear brand launched a video ad on Instagram with the slogan “Original Is Never Finished.” Her main goal is to show how important it is to stay true to yourself and your path.

Promotion on Instagram was aimed at a specific target audience - 18-24 year olds. The main theme of the advertising campaign was creativity - how it allows people to express themselves. The heroes of the video are musicians, artists and athletes who supported the campaign. Among them are British musician Stormzy, rapper Snoop Dogg, basketball player Kareem Abdul-Jabbar and artist Petra Collins.

By using custom audiences, Adidas was able to retarget and re-engage the people who watched the video. This made it possible to strengthen people’s connection with the brand and convey the main idea: what does it mean to be different from everyone else? As a result of the campaign, ad recall among the target audience of 18-24 year olds increased by 20 points to 27 points.

Using a single positive idea makes the brand memorable and has a viral effect.

3. Rebook: a hero's story

Another sports brand chose the famous Russian mixed martial arts fighter, UFC member Khabib Nurmagomedov, to promote on Instagram. He starred in the video “This is My Story,” the purpose of which was to support the athlete. On the social network, the campaign took place with the hashtag #RootForKhabib; it united everyone who was rooting for the fighter.

On December 30, Khabib fought in Las Vegas with Brazilian Edson Barbosa. Our fighter knocked out his opponent and took second place in his weight category in a prestigious tournament.

Today, Khabib is one of the most popular athletes on Instagram: he has even surpassed tennis player Maria Sharapova in the number of subscribers. Collaboration with Reebok continues, already under the slogan #TimeKhabib.

Publication from FASHION CONFESSION(@fashion_confession) May 13, 2018 at 11:05 PDT

Do you have experience promoting on Instagram? Share your experience in the comments!

Prepared by Victoria Chernysheva.

10 cases on successfully promoting an online store on Instagram

4.7 (93.75%) 16 votes
on Instagram, dedicated to financial literacy, and gained 80 thousand subscribers in 7 months. We publish a case in which she tells in detail what tools she used for promotion.

Olga Kiltau

Goals and starting a blog

A year ago, in the winter of 2017, I came to the course “Life. Business. Success" (now the course has been expanded and is called "The Path of Dreams"). I had two ideas: producing and selling warm scarves and starting a blog about financial literacy. For a long time I couldn’t decide which one to take as the main one, but in the end I settled on scarves, since the season was just right - winter.

Business has started. But the topic of the financial blog never let me go. I am a financier, I have extensive work experience and I understand various financial instruments and opportunities: savings, savings, budgeting, refunds, loans and much more. I know how all these mechanisms work. But the majority of Russians are not. I wanted to educate people and earn money through personal consultations and courses.

Therefore, I immediately assumed that as soon as I finished the course and my first business grew a little, I would start a blog. I didn’t see any difficulties: during the course we were given a very cool practical algorithm of actions that we can follow when developing a second project. In addition, I became more confident in my abilities and learned to think like an entrepreneur.

Spring was beginning, and the boom in sales of warm scarves was over. I decided to postpone their production and promotion until the next season and focus on the blog. However, for personal reasons, I took up the blog only a few months later.

Olga Kiltau

Making a profile on Instagram

July 2017. I created an account on Instagram, called "finance.simple". I’m not in a hurry to invite people to my profile yet: first, definitely! - it was necessary to come up with a concept and fill it with the first posts.

My steps in preparing an account:

  1. Conducted a photo shoot. I wanted everything on my profile to look beautiful, so I had my personal photos taken by a professional photographer.
  2. Developed the design. I found an application with fonts for pictures in the App Store and chose the font. Which application exactly is a “trade secret”. It’s funny, but now this is one of my most popular questions in Direct.
  3. I made picture templates for myself so that I could quickly post anything.
  4. I immediately wrote about 30 posts on various topics. Because I understood: if I start writing posts and doing promotion at the same time, I might not succeed in something.

These simple steps helped me calmly promote and not be distracted by publications.


Account finance.prosto

The first thousand subscribers on Instagram

To begin with, I made a list of all my friends, relatives, acquaintances, strangers, as well as girls from my “Life. Business. Success". I called everyone and asked them to sign up. Many people supported me, it was very nice. This is how the first 250 people came to the account.

Then I began to participate in interactions that popular bloggers conduct on their profiles. The bottom line: subscribers of this blogger like each other or mutually subscribe. For me, this was a salvation, because I needed such activity on my profile so that my posts would not disappear from the subscribers’ feed due to.

It's a common story on Instagram - small accounts helping each other.

»

Thanks to the interactions, one girl blogger noticed me and offered me to post a “guest post” on her profile for free, that is, a publication on my behalf with a link to me. I only had 400 subscribers, and she had 1400, and I thought it was incredibly cool. But in general, this is a common story on Instagram - when small accounts help each other, for example, by posting mutually.

In addition, I also practiced mass following - every day I manually subscribed to different people who could potentially be interesting. I spent a lot of time on this, but in principle, there was traffic.

As a result, I gained the first thousand subscribers bit by bit in 1.5 months.


From the heroine’s personal archive

Massfollowing

After some time, I became more savvy in many promotion issues. I began to understand how the kitchen works. For example, I decided to connect a program to automatically subscribe to users. This freed up my hands.

Now they say that this is very dangerous, as they can block your account due to such programs. Yes they can. But only if you set a very high subscription frequency in the settings, for example, subscribe every minute. I set it low - 30 per hour. This will not arouse suspicion among the social network's support staff, so it is unlikely to lead to blocking.

It turned out like this:

To begin with, we described the portrait of the target audience and segmented it. From the client's information, we knew that her clients were girls and women aged 18 - 45 who came to Moscow, were interested in sewing or wanted to make it an additional source of income. Moreover, they live in Moscow or the nearest Moscow region.

We developed a map of interests, which then formed the basis of the advertising campaign.

Sales funnel

We thought through the sales funnel in advance and knew what it would look like before launching the advertising campaign. To do this, we needed to create a lead form.

The client sees an ad with a button and clicks it;

After clicking, he is taken to the lead form and fills it out;

The application is processed by the customer.

How to run targeted advertising on leads on Instagram

We chose the Lead Generation goal for two reasons:

Works well on Facebook (Instagram) in a similar niche;

A client is just developing a school website.

The next step is choosing the target audience. Here we indicate geographical parameters, age, gender and languages.

The main setting is contained in the next block - detailed targeting. Here we indicate the segments and interests that we highlighted in the mind map.

The choice of placement is obvious - we leave only the Instagram platform.

This format allows you to create up to 6 ads with different images. You will find examples of advertisements below.

Now we move on to the final step of creating an ad:

Creating a lead generation form. You can create a new lead form or select one of the previously created ones.

The form consists of two pages:

  1. A form where people receive information about the school and leave their personal information
  2. Thank you screen

Examples of successful and unsuccessful ads

Failed:

The photos here are chosen much better, the girls are shown at work, the text from the photo was removed, which immediately made it clear that this was an advertising post, and the text of the post itself was changed - it became more specific and attractive.

results

The most expensive application cost 312.40 rubles.

The cheapest - 57.66 rubles

Total applications: 60

It was possible to form several training groups and begin work at a new level for the School - with clients who came without knowing the project at all.

We invite you to get acquainted with the case from SMM-manager Vlad, who already has 2.6 million subscribers. So who knows how to make money on Instagram.

True, Vlad himself claims that at first he did this frivolously and “carelessly,” but then he put his head to it and began to make money.

Let's, however, give him the floor. This will make it clearer and more interesting.

In the beginning there was VK

— Vlad, how did it all start?

Back in 2011, I uploaded my first public page. From the name of the link it’s easy to guess what it’s about - vk.com/inspirationgirls.

— How much does a contact group administrator earn?

If before this your income was $200. It grew to about a buck.

One of the pubs where I was an admin assistant and earned good money was sold. In order not to become suddenly impoverished, I downloaded another public page with 6-second videos - vk.com/vinewow.

Just then, wines were in trend. They should not be confused with Instagram videos, which last a full minute. Just 6 seconds of humor.

I continued to administrate other people’s public pages at the same time. Moreover, there were more and more projects, but the profit remained approximately the same as it was.

That's when it became clear to me how bad it is when coverage drops.

It's time to make money on Instagram

At the end of autumn 2016, I decided to try myself on Instagram. I created an account there - www.instagram.com/tattyirovka/


At first I pumped it up with financial injections. Then he began to pull up the VP. The way to earn money is quite suitable.

Financial investments

— What is the minimum amount with which you would advise entering this business?

For me it was 10k rubles. And the top admins have from 500k to a million.

If in the case of purchasing projects, then, of course. But I advise beginners to play with a maximum of two million, increasing turnover by a couple of million annually. If you immediately pour in here with 10 million, and you yourself haven’t figured out what’s what, you’ll only lose everything in vain.

— When will the VKontakte business be able to pay off? Did you make any calculations about this?

Based on my own experience, within 10 months. Maybe within a year. But if the start is strong, and then you sell the project, it will pay off in just a month.


Topics and content

How to make money on Instagram: a case from a successful SMM manager

5 (100%) 2 vote[s]

Case Instagram. How we received 264 requests for 285 rubles each for fashionable women's shoes through Instagram. How to get targeted subscribers.

Besides:

1) Shopping on Instagram is often called “emotional shopping”, hence the need for advertising to support the sentiment of the brand.

For example, a good solution was to focus on weather conditions and time of year. In hot weather, we ran advertisements for sandals and other light footwear. In cold weather and closer to autumn, boots and loafers were advertised.

2) Because the work is carried out throughout the entire Russian Federation, the audience is divided by geolocation into MSK + St. Petersburg and regions (except MSC and St. Petersburg)

And if you are very interested, we have prepared another Instagram Case:

IN "MarioBerluchi" Sales are going well, the client needed purchases from the Instagram page.

In the advertising campaign, we used advertising formats for both clicks and stories and boosting publications. Many specialists easily create test campaigns with good results, but cannot pull out indicators based on volumes. In this project, our task was to keep the indicators on volume. That's what we did.

Test campaign result

Test campaign result 9/07 - 25/07

Campaign result 26/07 - 26/08

Spent: 77,687 rubles
Applications: 264
Application price: 285 rubles
Orders: 101
Price for 1 order: 784 rubles

Best Audience: Asos, Yoox
Geolocation: Moscow + 40 km, St. Petersburg
Interests: ASOS.com or YOOX.com
Gender: Women
Age: from 18 to 44 years
Advertising format: Video in stories

Best promos (Stories):

Best raised posts

 

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