How much do bloggers earn on YouTube and Instagram in Russia? How many followers do you need on Instagram to earn money? Who pays on Instagram?

Greetings, friends! A friend and I recently had a discussion on the topic: “What is the Internet for?” As you understand, I perceive the World Wide Web as a variety of opportunities for earning money, my friend loves to surf more, so he believes that you need to work in the real world, and relax in the virtual one. But you can also combine business with pleasure. Do you know how to make money on Instagram? But, presumably, they are registered, and you probably update the photos daily?

The amount of earnings on this social network, which, by the way, has more people than on Odnoklassniki and Facebook, varies from 100 rubles to 60,000 rubles per month - depending on what area of activity you choose, how seriously you engage in it and how much time you devote to work. Personally, I know people who make very good money on Instagram simply by uploading funny videos and.

1. Earning money on Instagram, methods and level of payment

Who can make money on Instagram? A very pressing question, especially for users who have a rather vague idea of the Internet and are only “probing” the possibilities of stable income. Instagram allows you to work both on a trial basis (for beginners) and to the fullest (for experienced freelancers).

There are several popular ones on Instagram that are used by people with varying levels of experience and professionalism. So, schoolchildren make money from likes - this method is only suitable for earning money “for a chocolate bar.” Serious freelancers, with a wealth of knowledge and a solid portfolio, sell their services by setting their own pricing policy - the more authoritative and well-known the performer, the more customers, the higher the price.

Showbiz “stars”, politicians, famous bloggers feel the best in terms of earning money on Instagram - they don’t even need to strain to earn money (and a lot of it) - advertisers queue up to get a place on the page of a famous person with several dozen thousand subscribers. The level of earnings is appropriate: hundreds of thousands of rubles. “Stars”, however, prefer to take in dollars.

We will analyze all these methods and consider them in more detail a little later. And now - information for beginners.

2. How to earn real money on Instagram for a newly registered user

Let’s say you firmly decided to start making money on the Internet, and you chose Instagram as your starting platform for making money - immediately after registration, you should think about where to get subscribers, and only then how to earn real money on Instagram.

Without a certain number of subscribers, any attempt to make money will be in vain; five people (parents, siblings, a neighbor with a dog) do not count, since the audience must be diverse, and its number must meet the requirements of advertisers or partners.

In addition, the audience must be active - regularly visit your page, watch updates, comment, otherwise the page will be “dead” and uninteresting to either guests, subscribers, or advertisers.

With well-chosen and constantly updated content and if you have at least one hundred subscribers, you can already count on earning money. This situation allows participation in, you just need to learn how to sell the product correctly - that is, offer it convincingly. Depending on the type of product and the interest rate, you can earn 200-600 rubles per purchase from one client.

This is why it is so important to have as many subscribers as possible, and if you do not have a significant number of acquaintances who are ready to follow you on all social networks, consider, as an option, services for increasing subscribers, just do not get carried away too much so that your profile does not get banned. It’s better, of course, to spend money on real PR, for example, you can order advertising on other popular pages.

2.1. Making money on Instagram from likes is not difficult, but not very difficult either

Many people call likes for a ruble earnings for schoolchildren - no special skill or effort is needed, such actions are called work only conditionally, the level of “salary” is the same as for any unskilled labor.

Nevertheless, making money on Instagram from likes remains quite popular - it is used not only by children to replenish their pocket money, but also by serious adults. True, they do not work for a ruble or five, but for the opportunity to promote their own page in order to earn substantial money from it over time. Proposals for the mutual exchange of likes can be found in the comments on almost all popular pages.

As for the material side, there is an opportunity to earn 100-200 rubles per day. Suitable for schoolchildren. If you are interested in how to make money from likes on Instagram, you can ask them - children are experts on this topic.

2.2. Earning money from selling your own services and goods

Individuals and legal entities register their accounts on Instagram in order to publish commercial offers, and not just post photos “for beauty and admiration.” People who understand how information is an effective tool use it for successful sales and searching for customers. And on this social network you can find hundreds of thousands of potential clients who are ready to become real.

You can earn two average monthly salaries (or even more) on Instagram:

(text authors);
photographers;
lawyers;
designers;
webmaster;
programmers;
sellers of physical goods (handmade specialists, dropshippers, and those who sell their own items or items from stock come here).

Not only individuals are looking for how to make money on Instagram; companies operating in various fields are registered on the social network - from beauty salons and online stores to car dealerships and restaurants.

The principle of operation is simple - take pictures of your products and post them on Instagram, accompanied by short but succinct advertising posts. Of course, pages need promotion - those same likes for which they pay a few rubles, advertising on more popular pages and the services of authors who can create convincing selling text - on Instagram you can find both a performer and an employer.

2.3. How to make money from advertising on Instagram

When an account has reached a certain level of popularity and a certain number of subscribers - not bots, but real people (out of 50,000 subscribers, only 1000 - 2000 are real, and they are the most valuable to you, since their presence and activity directly affect your earnings), you can seriously think about how to make money from advertising on Instagram.

Just above, I mentioned “stars” of various sizes, whose accounts do not lack either subscribers or advertising. How can an ordinary person get several reliable advertisers? There is one scheme in social networks - the more visitors and subscribers, the higher the chance of interest to the advertiser. I will not say that both “star” and ordinary accounts are equal to this scheme (after all, they are not equal in the number of fans-subscribers), but many people from my circle of acquaintances earn between 5-7 thousand rubles from advertising.

2.4. Become an admin and promote other people's accounts

Promotion specialist is a new profession that will always be in demand. There is no such specialty in any university yet, you can learn it on your own and, best of all, in a short time - one of my friends mastered the basics of promotion in a month and a half, now she has taken three accounts on Instagram - earning about 20 thousand per month on each, the amount is 60 thousand.

The essence of the work is to place unique or non-unique (taken from Internet catalogues) photos and pictures, write postal messages, conduct advertising campaigns, promote your account in all white ways.

2.5. Making analogue photos

The method is very original and in demand, but it is not suitable for everyone, but only for photographers, provided they have special printing equipment.

The essence of the work: many account owners or subscribers of popular pages dream of posting their most successful photographs or images of their idols in a regular traditional photo album (as well as on a T-shirt, on a cup, on magnets, on a wall or desk calendar), so why don’t you fulfill them dream? For a certain fee, of course.

Advertising your services posted on Instagram will attract customers, you will complete the order and send it by mail or through a delivery service. It’s simple – the customer is happy, and the money is in your e-wallet.

2.6. Promoted Instagram page - alternative work, alternative income

Hired work in times of crisis is not stable - a person can be fired, laid off, or sent on leave at his own expense, so alternative income becomes a necessity. Owners of well-promoted accounts feel more confident in the face of a crisis and a tough employer, who, before the onset of difficult times, had already started making money on Instagram and perceive the social network as a source of additional finance - a kind of financial cushion.

For those who are still wondering whether or not it is worth spending their time on Instagram and whether it would be better to get a job as a loader in the nearest supermarket, I advise you to register on a social network - you will always have time to become a loader, in addition, the types of earnings can be combined.

Once again, to make money on Instagram from advertising, you need to have a popular and visited page with thousands of subscribers. The more diligently and quickly you promote your account, the faster you will start making profit from it.

3. Especially for you - step-by-step instructions for promotion

Determine and develop the subject of the account, and create a rubricator for the convenience of visitors. Use a topic that is relevant; it should arouse interest among the majority of visitors and be designed to attract the target audience.
Smoothly increase the number of followers, do not refuse to like other people’s photos and share links in exchange for likes and comments from other users.
Constantly update the information to ensure smooth operation of the page, but do not rush to extremes, either publishing 20 photos at a time, or abandoning updates for several days. Create a publication schedule. The optimal amount of news is 2-4 per day.

Promoting a page is not difficult, you will understand this yourself when you start working on your account seriously. Many experienced Instagrammers, by the way, strongly advise: a promoted page on a social network is a prospect, an asset, if you like, a launching pad, which can eventually develop into a more serious and profitable business.

And one more official figure (just don’t think that I’m trying to persuade you to register on Instagram) - there are currently more than 300 million registered users on the site. This is for reference and analysis of how many of your subscribers may be among them...

Well, that's all I have for today. I wish you good luck in any case and under any circumstances.

Hi guys! I know that many have been waiting for this article from me for a long time, but you know that I will not write an article about making money until I try it on myself and get results.

As I have said more than once, in 2015 Instagram gained very strong popularity, many began to explore this platform to attract clients and earn good money. On my blog you can find a bunch of articles on work and... In some of them, I have already shared my experience on how to make money on Instagram.

Earning money on Instagram - 6 ways

How many subscribers do you think you need to make money? It is clear that the more there are, the more you can earn. If you make the right content and learn to sell wisely, then even with 100 subscribers you can get your first clients. So, the first way.

Selling your services

They mainly sell their services through Instagram:

people working for themselves, providing their services online and offline. For example, photographers, psychologists, business coaches, lawyers;
private entrepreneurs and companies. For example, beauty salons, car services, sports complexes, entertainment projects;
freelancers who work only via the Internet. For example, designers, copywriters, webmasters, programmers, etc.

I am a freelancer myself and this way I used to find clients from Instagram who needed to create and configure a website on WordPress. Now I prefer to earn money the second way.

Selling other people's goods and services

Selling other people's goods and services through affiliate programs is one of the easiest and most profitable ways.

All you need to do is find a product or service for the sale of which you will receive your commission, take an affiliate link to this product and recommend it in your Instagram profile or posts.

Due to the fact that the links in the description of the photo are inactive, a separate account is created for each product, and the link to it is in the profile, and the posts simply encourage you to purchase or learn about the product through this active link.

The most common thing I see a lot is a watch. They are sold through.

Here are some CPA networks where you can find hundreds of physical products:

kma.biz
ad1.ru

On average, the commission from the sale of one product through the spa network is 200-600 rubles. If you recommend a specific product through a regular affiliate program, the commission can be thousands of rubles. I talk about this in more detail at the online marathon "".

Selling your goods

Who makes money on Instagram this way? Online stores, various manufacturers and those who make goods with their own hands! But mainly it is online stores and brick-and-mortar stores that attract customers in this way.

For example, regular customers or fans of a brand are happy to subscribe to the accounts of their favorite stores and follow new products through photographs, and then go and buy. Also, various promotions and discounts are often held through Instagram, which attracts the audience.

Earning money from selling advertising

Another interesting type of income for those who have many subscribers. Stars, bloggers, popular public pages on Instagram with an audience of several tens of thousands of people can charge from 500 to “as much as your conscience allows” rubles for an advertising post.

Would you like to receive 1,2,3 thousand rubles just for publishing a photo with a description on your Instagram account? I think everyone would like to have such a source of income.

You can look at them how much people earn per post.

Promote accounts for money

Promoting accounts is probably the last way to make good money on Instagram. Now many companies that understand how many clients can be obtained from this social network need promotion specialists.

These specialists are called “Instagram Managers”, their tasks include:

Making a company profile.
Creating content and a content plan that will gather an audience and bring clients.
Account promotion in various ways.
Mutual PR and advertising campaigns.

There is nothing complicated about this; if you want, you can learn it in a month or two. The average cost of maintaining an Instagram account is 5-20,000 rubles. Can you imagine if you find 2-3 companies for which you will manage Instagram for 20,000 rubles per month? Your income will be 40 - 60,000 rubles. And these are very real numbers, I would even say that this is the minimum wage. I personally know people who promote one page for 30,000 rubles a month.

Method for schoolchildren

Why did I call this method for schoolchildren? Because, I believe that here you can only earn money for chocolate or ice cream.

Using special services, you can make money on Instagram in 3 simple steps:

Give likes.
Subscribe to other users.

Hello, dear Instagram users or just readers of this article. Did you know that you can easily make money from Instagram followers and build a business? More advanced users are already doing this. Today we will examine in detail a question that interests many Internet users - how and how much they earn on Instagram.

Some facts: this social network appeared back in 2010, in fact, it was an application for various actions with photos. In 2012, it was bought by Facebook developers, and then the capabilities of Instagram began to expand. In 2013, it became possible to add 15-second videos, and in 2016, the video length was increased to 1 minute. But not only in this way has it outgrown other social networks. networks.

Today Instagram.com is:

From this article you will learn:

How much can you earn on Instagram?

The first thing beginner bloggers ask is “how and how many Instagram followers do you need to start earning money?” If we take it globally, the earnings of bloggers generally depend on the number of their readers. Each reader from a certain total number costs several rubles.

But in reality there are many nuances, and it is impossible to say with certainty that having reached a certain level, you will definitely have so many thousands.

The following factors influence the amount of income:

correctly chosen topic, its relevance;
quality of the audience - it is important that they are real people (cheap bots will not buy or click on advertisements);
geolocation and audience activity;
user status (it’s easier for a famous person to promote his page).

But statistics are a stubborn thing. Over the past years of active development of Instagram, certain numbers have emerged that indicate how much you can earn on Instagram and with what number of subscribers.

Accordingly, we can draw the following conclusions:

A blogger who has a total up to 5,000 readers, 1–2 rubles per person per month. The total monthly earnings are about 10,000 thousand rubles.
One of the peak times for a blogger, when his audience is from 5 thousand to 50,000 readers. These bloggers make money 7–10 rubles per person.
With an audience from 50,000 to 100 thousand blogger earns from each person 4–8 rubles. Approximately from 200 to 800 thousand rubles per month. These statistics apply not only to bloggers, but also to sellers of creativity or services.
From 100,000 to 1,000,000 readers' earnings are 3–7 rubles per person. Earnings fall partly due to the fact that not everyone sees the feed. The number of people who watch your blog has increased, and accordingly, the number of users who have not viewed your post has increased. The audience's response has decreased. After a certain amount of time, some may unsubscribe from the blog altogether or simply not read the feed, despite the fact that they are still subscribed.
From 1,000,000 earnings are 2 rubles for the reader.

But, I repeat, this is all approximate, and you cannot rely on these numbers with precision; it’s better to think more about quality, and the desired audience will follow!

How you can make money on Instagram from followers - 4 best options

There are many ways to make money on Instagram, so everyone can choose several options. They do not require a specific gender or age. First, you need to decide what exactly you plan to do here - sell, inform your visitors about something, or simply share events from your life - your management style depends on this.

There are several types of accounts for making money on Instagram from subscribers:

Personal page. The place where you post your photos and videos.
Publics– a selection of any interesting photographs or videos on a specific topic. For example, a public page with a selection of photographs of nature, food or new technologies.
Blogs– pages of Instagrammers that become known to a wide circle thanks to the publicity of a person (star personalities or those who managed to promote themselves as a brand directly here on the network) or in a certain circle of users, thanks to the information and their knowledge that they share here.
Online stores- Well, here everything is most clear - they earn money from sales.

The methods of earning money on the first three types of accounts are, in principle, the same. Let's look at each of them in more detail.

IMPORTANT: Making money on Instagram in any way implies, first of all, having a large base of “live” subscribers. And the more there are, the higher the income can be. In any case, at least 1 thousand, and starting from 10 thousand you can already achieve stable income.

Option No. 1 Earning money from advertising

The main way to make a profit from those that we will look at today is to earn money by placing advertisements.

The first thing that beginners are interested in is how many followers do they need on Instagram to make money from advertising? Well, let's say - if there are several thousand, then we can already talk about some kind of income. With such indicators on a more or less popular public page, the payment for an advertising post begins from 500-1000 rubles per post and higher.

You need to attract and retain subscribers with interesting and unique content. When he becomes interested in your page, then he will accept advertising normally.
Posts, texts and advertising on the blog should correspond to the chosen topic, and not today about slippers, and tomorrow about politics.

To roughly understand what you can expect, we advise you to analyze and measure the starting indicators if you do not have a newly created page. You need to measure:

number of subscribers;
passion coefficient - can be measured in this way: add comments to the number of likes, divide by the number of subscribers and multiply by 100 (passion rate is more than 1);
posting frequency (how many posts you post per day or week);
how many selling posts;
how many information posts;
number of hashtags and whether you use geotags;
Are there any keywords in the account design?

Who will buy advertising from you?

These could be ordinary users who want to gain popularity and promote their page. They will contact you for advertising in order to gain more subscribers. In other words, they choose an easy but paid method.

The same principle applies to business accounts that are going to grow with the help of your subscriber base. That is, they want to lure a large audience to their page, thereby providing themselves with an additional flow of customers.

This is how other publics that are currently developing act. Many of them follow a simplified path - they order advertising from you, spending relatively little capital, in order to ultimately earn many times more.

How to find an advertiser

There are several effective ways:

Post an ad on social media. networks. The method is quite simple and does not require a financial investment.
Post an ad on your Instagram account.
The best option is to use the Instagram advertising exchange.

Instagram Ad Exchange

The exchange is called Sociate. The site is very easy to use, you just need to register, enter your data, link your accounts and submit an application to buy or sell advertising.

It’s very easy to use your account as an advertising platform thanks to the program’s loyal requirements. You receive an application that indicates the duration of the placement, the price, the platform and the task itself, for example, to place this post at the right time. You set the price yourself. Tasks arrive frequently, within a few hours.

There are a large number of similar exchanges on the Internet, as they say, depending on taste and color.

Option No. 2 Affiliate programs

There are special sites where online stores, banks and other resources offer their products and provide their affiliate link with your ID.

Briefly about the main thing
Your main task is to offer potential customers a product or service through this affiliate link. If a customer orders a service, makes a purchase, or performs another action through your link, you receive a certain percentage initially set by the customer.

Working with this type of earnings is very simple, you just need to find an affiliate program website, choose a convenient offer for yourself, get your unique affiliate link and start traffic from Instagram.

CPA marketing

CPA is a system of payment for a specific user action on the advertiser’s website. For example, you register in the CPA navigator to promote a mobile game. Advertise this application on your personal page and earn money from each download on your iPhone or Android.

Arbitration

One of the easiest money methods. The work is as follows: you transfer the traffic that goes to the Instagram public to other resources. For example, you use affiliate programs and sell products similar to CPA marketing or to other accounts on social networks and websites, earning money from them. You can also effectively drive traffic from Instagram to YouTube, advertise videos on Instagram, and you can earn money at an even faster pace. By the way, I already talked about this earlier, I advise you to read it.

You can make money this way, but you just need to take into account that 68% of Instagram users are women. Offers with feminine themes, such as masks, jewelry or clothing, are great here.

Option No. 3 Selling goods

Instagram sells everything that can be presented using a beautifully taken photo. Moreover, recently sellers from other social networks. networks are smoothly moving to Instagram, since the audience here is more interesting.

According to statistics, the main users of Instagram are women aged 25 to 35 years. And this is the most profitable audience - they need everything - themselves, their children, and their husbands.

The main thing, I repeat, is to take high-quality photographs of the goods and set reasonable prices. And, of course, page promotion, thematic tags, etc. - you can’t do without this, as competition is growing.

Option No. 4 Promoting your own services

If you are a photographer, designer, manicurist, hairdresser, pastry chef, etc., post photos of your work on the page. Design your portfolio correctly, add thematic tags, study your competitors and try to do better - then you won’t have to wait long for potential buyers.

An example of a page for promoting your services - baking cakes

ADVICE: Try to stand out from other competitors in some way, do something non-standard, original, so that people would like to share your posts, then fame will come much faster.

How much do bloggers earn on Instagram (examples)

All currently known bloggers on this resource can be divided into two categories:

Stars who created (I very much doubt that they themselves) their accounts, already being famous. It is clear that it is easier to achieve success this way.
Individuals who were able to correctly present themselves or their knowledge became famous precisely through these very social networks.

Let's look at what amounts appear in each of these categories using specific examples. The first one is just for informational purposes, and the second one, if you have the ingenuity and desire, is quite possible to set yourself as a goal to follow.

How much do stars earn from advertising on Instagram?

I think it’s no secret that of all the most popular bloggers Olga Buzova earns significantly more than others. Her income through Instagram is 2,900,000 rubles per month. The cost of one advertisement on Instagram from Buzova is approximately 100,000 rubles .

Example of an Instagram post by Olga Buzova

The top bloggers on Instagram are actually women. A lot of advertisers are targeting a glamorous female audience.

Famous singer Timati also wanted to make money on Instagram and has 4.5 million subscribers on the page. You may not be able to beat Timati in terms of quantity, but in terms of quality, it’s quite possible. The main quality factor is solvency. This means that if 100 dollar billionaires follow you, your page will be better in quality. But, as practice shows, billionaires are almost never on Instagram, which reduces the chances.

Next we will consider the earnings of bloggers in ascending order. Advertising on the site Irena Ponaroshku amounts to 30,000 rubles for the post Ksenia Borodina earns for 1 advertising post 100,000 rubles, thanks to 4,000,000 subscribers. Ksenia Sobchak – 350,000 rubles for the post

Example of an Instagram post by Ksenia Borodina

With the largest number of subscribers, 58.9 million, Kim Kardashian price per post is 1,000,000 rubles.

Earnings of famous bloggers who managed to promote themselves as a brand

The results and success of these people today is a long and hard work. They became famous thanks to Instagram and in parallel with other social networks. networks where they developed their accounts. Let's look at some examples.

Katya Klap, 24 years old– fills the channel with entertaining content: musical parodies, sketches, etc. plus actively posts his photos. According to preliminary data, her earnings from advertising are somewhere from 5 to 40 thousand dollars per month .

Elena Sheidlina, 23 years old. The girl’s hobby since adolescence has been photography, thanks to which she now makes money, having an active photoblogger account. She is characterized by bold and extraordinary images, experiments with styles, outfits, and hair color. More than one famous brand of expensive clothing cooperates with her. Profit from Instagram within from 3000 to 5000 $ per month .

Katya Adushkina, 16 years old– video blogger, success came at the age of 13. He fills the channel with various positive and funny videos and his photos, and enjoys dancing. Income – somewhere 2 thousand dollars per month . Agree, for her age this is cool.

Alena Oduvashkina– runs two pages that are read by almost 18 thousand people. In the first, he provides consulting and conducts training in psychology, in the second, in marketing and promotion on Instagram. Income above 1 million rubles monthly .

Cameron Dallas, 22 years old- foreign video blogger, short funny videos - vines - brought fame. Currently advertising revenue is 13 thousand dollars per post .

As you can see, the accounts are on different topics and have different incomes, but they are all filled with quality content. The size of income is also affected not only by the size of the audience, but also by its ability to pay. Foreign bloggers always receive more, but ours, as you can see, can also achieve good success. So, there is something to strive for.

Who can give better advice than someone who has walked this path himself? Based on this, I studied a lot of materials on the Internet, and identified, in my opinion, the best of those that famous bloggers advise on developing their account. One of them is Lera Lyubarskaya.

The most popular type of earnings is through advertising on Instagram. But who do advertisers turn to? First of all, where there are not just a lot of subscribers, but where they are active. This is easily calculated by the ratio of the number of subscribers and likes to photos. For example, for 500 thousand people, 10 thousand likes is not enough, that is, either the content is uninteresting or there is not enough “live” audience. This leads to the following conclusions:

Don't resort to cheating. Focus on quality and soon you will be noticed. And who needs dry and dead numbers?
Study your audience, get in touch with them - ask questions, ask for advice, involve them in discussions, organize competitions, respond to actions. This will help attract new subscribers and keep existing ones active.
Post an adequate variety of content. Both advertisers and users like it when the blogger’s personality and his life position are visible from different sides. Posts should catch people, be bright and not boring.
Correct priorities when advertising. Don't cram everything they offer and don't need too much advertising. It should be unobtrusive and interesting to the public. The purpose of advertising posts is to introduce your audience to something new, and not just to make money.

IMPORTANT: Initially, Instagram was created as a platform for communication, and only then they started making money here. The main goal of a blogger should be to communicate with visitors, and then make a profit. The audience senses the general mood, and if you are not interested in communicating with them, then in the end you won’t be able to make money.

Conclusions or what is important to know first

For a beginner who is just interested in how much and in what way you can earn on Instagram, it is important to know and take into account the following points that will help on the path to success:

It is impossible to make money with a zero Instagram account. There must be at least a minimum number of subscribers.
Consider Instagram restrictions to avoid account blocking and loss of money. The restrictions are that you can leave no more than: 200 likes per hour and 1 thousand likes per day; 20 subscriptions per minute and 200 subscriptions per hour; 1 thousand subscriptions and unsubscribes per day; 50 comments per hour.
If you intentionally created a page to make money, you need to secure it. Create a complex password, enable two-step authentication and sleep well.
If you are a beautiful girl, learn to photograph yourself well, and soon your audience will find and subscribe to you, which will ultimately lead to considerable earnings.
If you are a handsome man, dress up and choose a suitable style of hair on your face and head.
Creativity is encouraged on Instagram. It was she who brought thousands of already famous bloggers to popularity. If you don't have a beautiful appearance, it is creativity that will lead you to fame.
Humor is the twin of creativity. Shoot vines so that every second user sends your videos to friends with the caption “vital.”

And finally, an inspiring video:

Today, Instagram is a very promising resource that is rapidly gaining popularity. For many, it has already become the main source of income. So why not try it for yourself?

If you have any questions, write in the comments! I wish you all success!

Greetings to the readers of the HeatherBeaver business magazine! The founders of the project Vitaly and Alexander are with you again!

In today's episode we will talk again about making money online. Our topic is generating income on Instagram, a popular social network.

Make yourself comfortable, our exciting story awaits you!

1. How and how much you can earn on the Instagram network and what are the features of this resource

Instagram (IG) is a functional application for filming, storing and distributing photo and video materials.

The service is compatible with iPhones, iPads, phones running Android 2.2 and higher, and other modern mobile devices. With its help, you can edit pictures and turn amateur photos into professional ones.

After Instagram was acquired by Facebook in 2012, the application's capabilities expanded significantly. Now your account can be integrated with your own profile on Facebook, Twitter, VKontakte and other social networks.

Important facts about Instagram.com app:

since its creation, more than 300 million users have been registered on the site and several tens of billions of pictures have been downloaded;
the main options of the application are freely available to all project participants;
tens of millions of registered participants use the portal every day;
every second several hundred new likes and comments appear on Instagram;
Since 2014, you can upload short videos to the resource.

As soon as it became possible to upload an advertising video, the commercial potential of the portal immediately increased, and the activity of Instagrammers increased: where there is advertising, there is always the possibility of receiving additional profit.

At the same time, no initial investments are required to develop a business on the Instagram network. Only two conditions are needed - the desire to develop and the availability of free time.

The current state of Instagram and its commercial potential

Over the course of several years, Instagram has transformed from a purely practical resource into a full-fledged social network through which you can find new friends and establish social contacts.

The commercial potential of the application was not immediately revealed. At first, the service was used strictly for its intended purpose - for editing and taking photographs directly on the phone and uploading them to the Internet. Gradually the application developed, new functions and capabilities emerged, and the number of users grew.

The popularity of the community continues to increase: right now, thousands of people are earning income using Instagram, and some do not even put any effort into it, having passive income from advertising.

We have already written in more detail about what passive income is and what types of income exist in the article “”.

Want to join the lucky ones? Then read our material!

An interesting fact is that for a long time the Instagram service remained out of sight of domestic money makers - specialists in entrepreneurial activity on the Internet. Only a few used IG as a business tool, but such projects did not always allow them to achieve stable commercial success.

The situation changed dramatically quite recently - in 14-15, when it became possible to record and post short videos on Instagram. And one more fact that influenced the growth of commercial potential is integration with VKontakte, the most popular resource in the Russian Federation.

By connecting accounts, you can automatically publish everything shot using IG to “Contact”: this radically simplifies the process of uploading files and improves the quality of photos and videos.

All these facts, coupled with the popularity of Instagram among some media personalities (athletes, TV presenters, musicians and socialites) led to the modern status of IG: the application has turned into a kind of cult for an entire generation.

Then a completely logical process began - the owners and administrators of public groups and VKontakte pages migrated to Instagram in order to develop their communities there and receive regular income with their help.

Exchanges have appeared that have become intermediaries in the sale and purchase of advertising: now any user can publish his profile and take advantage of offers from advertisers.

How and how much can you earn on IG? We will answer the first part of the question in detail in the next section. As for specific numbers, it all depends on the method of earning money you choose and the amount of time you are willing to allocate for this.

The popularity of your Instagram page also matters. It's simple - the higher the rating, the more subscribers you have, the larger the amounts your potential partner and advertiser are willing to pay.

2. Ways to make money on Instagram - TOP 7 popular

If you don't have an Instagram profile yet, create one. It's a matter of a few minutes - you can activate your account via Facebook. This can be done using any modern smartphone with the Android platform, iPhone or desktop computer.

Earnings will increase many times over if your profile becomes popular with other users and is visited by a large number of users every day. You can promote your page yourself or with a little help (unselfish, of course) from special services.

Thematic pages (niche) dedicated to a specific area are in greatest demand among Instagrammers. You have probably visited and continue to visit such profiles and you yourself know what the public page of a popular Instagrammer looks like.

If you don't have a popular profile yet, don't despair. Patience, desire and following instructions will help you develop a page from scratch and turn it into a stable source of income.

Method 1. Earning money from advertising

An option for those who are patient or who have already achieved popularity within IG. The principle is simple - the advertiser places advertisements on your pages, you receive commissions for this.

The level of earnings is comparable to the profit from advertising on VKontakte: for one post you can get from 500-1000 rubles and more. There is no upper limit - it all depends on the level of popularity of your public on the Internet. There are users who are paid five-figure sums (sometimes even in dollars) to post. And we have already written an article about that on our website.

Don’t set yourself the goal of starting sales as quickly and as expensively as possible. Short-term gains can negatively impact your long-term prospects. It is very easy to turn a page into a “content graveyard” with ghosts in the form of advertisements.

Always remember the following rules:

The Instagram application was created for people to communicate, making money in this application is something of a useful side effect;
the promotion stage of the project is the most important, be prepared for a long preparatory period;
first – interesting and unique content, then advertising.

You understand - you need to captivate the subscriber. If he sees and feels the benefits of visiting your page, he will adequately perceive the advertising placed on it.

Another important point is proper page design. To attract users and advertisers, you need to ensure that your public images and text correspond to the thematic area you have chosen. Also think about ways to connect with partners.

How many subscribers (followers) do you need for advertisers to be interested in you? The optimal quantity is several thousand. If you have a solid base of regular subscribers, partners will find you themselves.

But usually at the initial stage you have to look for clients on advertising exchanges or using tactics reminiscent of “cold calls” by sales managers.

Method 2. Earn money by selling your own photos

Can you take good photographs? Then this option is for you. To start making money, register on photo buying services and upload the pictures you want to sell there.

Intermediaries receive a good percentage from the sale of photographs; the photographer himself receives only a portion of the income from sales. However, if your name really becomes popular, you can get in direct contact with company representatives.

Method 3. Earning money by selling goods

Trading on Instagram is becoming an increasingly profitable and popular business. Many sellers from other networks have migrated to IG, where the consumer market is wider and more diverse.

What can you sell on Instagram? In fact, everything that can be imagined using photographs. Selling through a popular application is suitable for both those who produce hand-made products and owners of online stores. The main thing is that the photos are taken clearly, and the product has an adequate price.

How to attract buyers?

There are several methods:

Promotion of your page.
Placement of thematic tags, by which you will be found in search.
Linking Images to certain pages in the virtual online store.
Special services.

One of these services is called Inselly and designed specifically for the Instagram application. This system will independently put your product up for sale; to do this, you just need to add a special tag to your photos #inselly , and your photo will be included in the system.

The service allows you to transform your profile into a real Internet market. You can even set up cash payments using the system PayPal. The personal profile is filled with information useful for buyers and hidden advertising.

Method 4. Earning money from likes through special services

Lots of services such as VKTarget, Roboliker, Twite offer everyone the opportunity to receive rewards for certain actions.

In this capacity they can act:

likes;
posts;

Instagram is the bomb in the e-commerce space. Even compared to other social networks. If the service was originally intended for sharing photos, now it is a real business platform that anyone can use to make money. Including owners of online stores and those involved in dropshipping. After reading, you will have a clear understanding of how to make big money on Instagram from subscribers.

But how do bloggers make money on Instagram? And how do sales on this site differ from other types of e-commerce?

In this article, we will take a deep look at several tactics that you can immediately put into practice.

Can you make money on Instagram?

Yes, you can definitely do it.

And enthusiasts of this platform are constantly looking for and finding new ways to make money on it.

Now, perhaps, you have become inspired and realized that you are no worse than them and can also make money on Instagram. And you naturally ask the question: “How?”

Don't worry, we will solve this mystery. In detail. However, first, let's take a general look at several ways in which it is, in principle, possible to make money.

You can focus on brand sponsored posts first. If their target audience follows you, you become an ideal promotional vehicle. You can also earn money and receive a certain percentage from sales of products from other companies. In addition, you can sell your own products and services - physical or digital. In general, you are the same as in any other e-commerce environment.

As long as marketing is alive and business can be expressed visually and creatively, millions of Instagram users are at your disposal.

On a note! Inexpensive promotion on Instagram, as well as likes, subscribers, views, comments, account audit, maintenance and much more, can be ordered on the new generation freelance exchange - kwork.

The Power of Instagram

The number of Instagram users is growing and the platform is catching up with Facebook. While Facebook has 2.07 billion active users, by 2017 Instagram's growth reached 800 million users in 7 years (the service was launched in 2010). So when you look at such popularity, it is not surprising that Instagrammers are becoming a real force. They figured out ways to make money on Instagram and profit from photos.

The following data deserves attention:

800 million active users every month. That's almost three times the population of the United States.
500 million active users every day. That's almost twice the population of the United States.
In 2017, the share of American companies using Instagram reached 70.7%. If in general there are about 30 million businesses in the United States (both large and small), then it turns out that 21 million of them use Instagram.
80% of Instagram users follow at least one business account. This means that 640 million users follow at least one business account.
Every month there are more than 2 million advertisers on Instagram.
The time users spend on Instagram increases by 80% every year.
In 2016, 48% of American brands resorted to promotion on Instagram. In 2017, this figure reached 71%. In 2018, it is expected to reach 82%.
300 million Instagram accounts use Stories every day.
Age of Instagram users:
- from 18 to 29 years old - 59%;
- from 30 to 49 years old - 33%;
- from 50 to 64 years old - 18%;
- 64+ years - 8%.
Instagram user gender:
- women - 38%;
- men - 26%;
- the rest - 36%.
Instagram posts with location tags receive 79% more engagement.
Photos with faces get 38% more likes.
User-generated content conversion rate is 4.5% higher.

How to make money on Instagram, be it 1k or 100k subscribers?

Most likely, you have already heard more than once about Instagrammers who were able to make significant money from simple photos they posted daily. Perhaps you even took an appraising look at your own photographs and thought that you too could do this.

Just like bloggers, YouTubers and other media personalities who have gathered large audiences around them, many Instagram users can boast of great reach and influence. And these are the two things that entire companies fight for.

All this provides Instagrammers with an excellent opportunity to create and receive multiple income channels. Moreover, regardless of whether they want to build an entire empire or just earn extra pocket money.

How many subscribers should you have to start earning money?

And now a logical and interesting question: how many subscribers should there be to start earning money and receiving income from them? The answer is short and simple: not as much as you think.

More detailed information depends on several factors:

what area are you operating in and how popular is your product (popular niches are fashion, appearance, sports and food);
what kind of engagement do your subscribers have (100,000 fake bots will not produce results);
what acquisition channels do you use?

Of course, the greater the number of living and engaged followers, the better.

And while top and well-known Instagrammers with millions of subscribers earn tens or hundreds of thousands per post, those who have less than 1000 subscribers can also earn money. You can easily get a thousand subscribers using the service.

How to start earning money

How you can make money on Instagram in your case depends on your unique brand, type of content, target audience and degree of promotion. In general, this can be done using the following common methods:

publishing advertising posts sponsored by brands with which you have the same audience;
joining affiliate programs of other companies and publishing posts with an affiliate link. For example, like this article, in it we advertise through an affiliate program, a service for promoting Instagram SocialHammer. We use it ourselves, and that’s why we chose their affiliate program.
creating and selling your own product or service (real or digital);
sale of photographs.

What’s especially great is that the methods of earning money can be combined with each other, rather than using just one thing. It is also necessary to increase the conversion of visitors into subscribers through .

So, let's start with the most common way to monetize Instagram - cooperation with brands. But first, let's look at successful stories and business models of Instagram.

Instagram Success Stories

You can learn how to make money on Instagram from the experiences of others, from case studies and from the success stories that we will give below.

And considering that there are now a lot of applications that allow you to coordinate your Instagram account with your website (for example, an online store), the process of earning money becomes even easier. Thus, built-in integration of an Instagram business account is available in the popular system Shopify and others.

The companies listed below do just that. Let's take a look at their experience and take an example from them.

BeardBrand was first mentioned in an article in the New York Times. Their business started with just $30 and absolute passion for it. The way they use Instagram to make money is truly unique and inspiring.

The company sells products that are designed to support the style and lifestyle of men with beards. Their website, BeardBrand.com, is active on Instagram. And now there are already more than 124,000 subscribers.

Instagram can positively influence the user and shopping experience because customers can relate to the characters and situations in the posts. So, with the right approach, an Instagram post arouses curiosity and trust.

RadLimeShop

With over a million subscribers, the store's slimes typically sell out within 24 hours. Their videos are bright and clear. Thanks to them, viewers can literally feel the product. So high-quality and “tasty” videos undoubtedly have powerful marketing power.

So, one of them, for example, collected more than 179,000 views. With so many views, it's no surprise that the product sold out within 24 hours.

The company uses the flexible and convenient Shopify platform for its website. Overall, along with impressive videos and lively images, making money on Instagram is relatively easy.

SoAestheticShop

Justin Wong, founder of SoAestheticShop, is passionate about Japanese Harajuku style. And Instagram is his main sales channel. Please note that each of his posts is carefully edited and visually appealing. Wong earns about $12,000 a month from selling on Instagram. And by the way, his business model is dropshipping.

So the company itself does not produce any products. Justin works with several suppliers, but he doesn't buy anything until the customer orders the item. Today this business model is considered one of the most profitable. In addition, it is easy to implement using an online store and Instagram.

Thus, the company cooperates with popular and influential users on social networks, who receive a large discount or a free finished product in exchange for an advertising post. Another way used to increase sales is through an affiliate program. Thanks to it, anyone with a website or social media account can advertise a product and receive a percentage for orders through an affiliate link.

Top 5 books on Instagram

Instagram Administrator. Guide to making money. Authors: Evgeny Kozlov, Dmitry Kudryashov. The book is a bestseller and a bestseller. Liter rating: 4.46.
The phenomenon of Instagram 2.0. All new features.
How to promote a blog on Instagram: life hacks, trends, life.
Pop art marketing: Insta-literacy and content strategy.
Instagram: I want likes and followers.

Requirements for success

Using apps, following lists of recommendations, setting up the most optimal filters and smart advertising tactics are all keys to success. However, you still need to know about new trends and rules for making money on Instagram.

1) High-quality business account

There are 2 types of accounts on Instagram: personal and business. Research the Internet for all the information you need to create a good account. There are numerous courses available.

2) Integration of shopping apps

Instagram's business opportunities are somewhat limited, so you need to be a little creative. However, the e-commerce feature can be integrated quite easily using apps specifically designed for the Shopify store.

Try some and check for yourself which ones will allow you to comfortably publish the product, its prices and the necessary specifications. This way, shoppers can feel like they're still on your Instagram page when in fact they'll already be on the shopping app pages.

We recommend using the Shopify functionality because this platform provides a rich selection of applications and flexible settings. Many of them are free to try, so there's no risk involved.

There are detailed rules about exactly how you should post, what types of images or videos you can post, and how many times per day you can post. By following these rules, you can significantly increase your chance of success. In addition, the service has a limit on the number of hashtags. Therefore, you cannot afford to simply spam and add more than 30 hashtags to a post that are in no way related to the content of the message.

According to the CoSchedule service, the optimal frequency of posting posts is 1-2 times a day. This is convenient for subscribers and gives them enough time to create other unique content.

According to Sprout Social, the ideal length for Instagram captions is between 138 and 150 characters. For advertising posts, use 125 characters. The optimal number of hashtags is from 5 to 10. And although it is possible to put 20+ tags, this is not recommended - hypothetically, Instagram may have a “secret ban” on posts with more than 20 tags. “Ban” means that such posts stop being displayed when searching for specific hashtags. And this will reduce your chances of making money.

4) Correct filters

The difference between a good and a not so good filter can be minimal. A study was conducted in America, during which the favorite filters of Instagram users were identified. Here they are, in descending order of popularity (in America): Clarendon, Gingham, Juno and Lark. Worldwide: Clarendon, Juno, Valencia, Gingham and Lark.

For fashion:

Brooklyn
Valencia;
Normal;

For nature and attractions:

Kelvin;
Nashville;
Valencia;

For food:

Skyline;
Helena;
Normal;

For selfie:

Normal;
Skyline;
Slumber;

To find out how successful a photo is, you can use special tools. Such as Picodash. You can totally emulate successful accounts, but still create your own unique content. Motivate yourself and learn every day. Then the increase in income will not be long in coming.

5) Inspiration from viral stories. From time to time, post stories among photos and videos. The process will be easier if you use the help of services such as Stencil, PromoRepublic and Be Funky.

How to regularly acquire subscribers?

When should you start attracting subscribers - before sales or after?

The answer is simple: before and after.

Ideally, before sales start, you should already have at least a couple hundred live subscribers. Otherwise, you will advertise the product into emptiness. While with an audience of even just a few hundred, you can already count on some response. And this will be a good start.

Now, how can you get subscribers? We recommend following these 13 tips. After all, subscribers are the key to making money on Instagram.

1) Optimize your Instagram profile. Be sure to choose an appropriate account name that is human-readable and less than 30 characters long. Ideally, it should contain a keyword that will help you be found in searches. The name should also match the username you use on other social networks.

The account description must be up to 150 characters. A great idea is to include a clickable link to your website. This is the only place on Instagram where you can post such a link. So this is an important aspect of account optimization.

2) Create and promote a special hashtag. If your account name is Jennie's Candies, consider creating the hashtag #jenscandies. Then whenever you want to check posts related to your brand, you can simply check this hashtag. You can advertise it everywhere - on other platforms, on forums, on social networks and even outside the Internet.

3) Choose hashtags related to your niche. Even though Instagram allows up to 30 hashtags per post, using all of them can harm your account. We recommend adding 5 to 10 tags that are popular in your niche.

4) Participate in comments related to your niche. Using the same hashtags, find other accounts related to your industry. Subscribe to them and take an active part in the comments. This way you will attract the attention of potential subscribers.

5) Use compelling captions. This will encourage your followers to write comments on posts and actively participate in discussions.

6) Hold competitions. Organize some kind of competition with prizes. And also create a special hashtag for this competition. Consider how the winner will be selected and clearly state the rules.

For the competition, you can post special photos, signing each with a tag. However, first, we recommend making sure that you are familiar with the rules for holding competitions on Instagram. Be creative. For example, you can also give contestants the opportunity to earn a little money or, for example, invite them to join an affiliate program that will be attached to the prize.

7) Create stories and live broadcasts. You can add styles, text, color overlays, filters, face effects (just like Snapchat), and geotags to Instagram Stories. Get creative. Fun and positivity attract people.

8) Post regularly. The key to success is consistency and adherence to a single style. Form your messages the same way. Use the same filter or message design. This way, subscribers will quickly recognize your messages and associate them with the brand. The service allows you to schedule publications.

9) Collaborate with influential media figures and like-minded people. Exchange posts with them and buy advertising from them. Sharing is especially useful when you have a lot of followers. And if you collaborate with a popular person, you can create an affiliate program whose payments will depend on the number of subscribers.

10) Use the location feature. Publish videos and stories on your account. Use relevant hashtags and geotags to make your posts easier to find.

11) Create a unique visual style. Choose a special style for your posts that will differentiate you from others. If you have multiple accounts, each one should have its own unique “personality”. For example, one account is about the brand's activities, while the other is for selling products.

12) Ask others to follow. If you ask, people can help you. As long as the post or account is useful to someone or simply evokes positive feelings, many people will not refuse a request to subscribe.

13) Use Instagram ads. Paid ads will attract more people. After all, not everyone searches for posts through the search form. On average, such advertising will cost about $0.70 or $1.

Business models

Instagram is ideal for selling products where visual appeal is important. component. In other words, if your products are highly photogenic, chances are you can successfully sell them on Instagram. Moreover, if you yourself are photogenic or have the talent of a photographer, you may well be able to gather a whole crowd of subscribers and subsequently monetize it.

In general, there are at least 5 business models for making money on Instagram:

1) Get into dropshipping. This model can be easily implemented with the Shopify platform, which is free for the first 14 days of use. We especially recommend experimenting with niche products that will sell well and will not require significant investment.

2) Become popular and earn money from advertising from other brands. If your profile has many subscribers, you can offer to advertise to other companies. The best and top media personalities earn thousands of dollars per post. Imagine that you too could earn tens of thousands of dollars a month.

3) Take part in the affiliate program and earn money by selling other people's products. You can promote other people's products and get your percentage. Many brands provide affiliate programs. And a lot of people make money this way.

Create engaging posts. However, remember that you can only place one affiliate link on Instagram. Indicate in every message that your affiliate link is in the account description.

4) Sell posters and other virtual products. Beautiful things sell well on Instagram. You can sell posters, paintings, drawings, animations, videos and other virtual products based on images or videos. In each post, ask subscribers to visit the link to your main website in the account description.

5) Sell your own real products. You can sell any physical products that you produce or purchase from suppliers. However, this activity can be classified as ordinary retail trade. And this requires certain knowledge and initial capital for the purchase of goods.

In addition, you will need a special place where you can store the items you are promoting. It could just be a spare room or even an entire rented space. If you are purchasing a product from some Chinese supplier, for example, you will need space to store the product before anyone orders it.

Promoting your business

Regardless of the business model used, any business needs to be promoted. Moreover, talent and strong nerves will not be enough to run a business. First of all, you need to be a good strategist and tactician. Especially when it comes to promoting on Instagram. We have several articles on this topic:

When it comes to social networks, users buy mostly spontaneously – impulsively. And the selected projects and campaigns should be based precisely on this feature. One of the keys to selling on Instagram is the “wow” factor. Photos, videos, stories and even texts should correspond to this philosophy.

Use attractive images and videos created with professional tools. Don't shy away from additional processing and using filters.
Integrate your Instagram account into your own online store. This is necessary to improve the user experience.
Collaborate with as many popular and influential media figures as possible. Choose those with whom you are “on the same wavelength.” Whose image and philosophy do not contradict yours.
Think carefully about your strategy. Develop a plan. Try to stay afloat and publish content every day.
Work on all your social media accounts. Don't forget about blogs and representative web pages. All of them must be made in the same style and have a similar focus.

Working with brands

In modern realities, we constantly hear about sponsors and influential media figures.

Such an influencer is usually a person who has created a certain name and reputation for himself through interesting and attention-grabbing content. For their audience, such characters are fashion trendsetters and gurus, whose opinion about a particular phenomenon is very significant for subscribers.

Most companies are simply not able to compete with them. So business owners choose to collaborate instead.

Sometimes difficulties may arise: in order to successfully combine advertising posts and maintaining the image of the account, a certain amount of creativity is often required. However, you always have freedom of choice regarding the brands you partner with to earn money. In the same way, brands are selective about the Instagrammers they post to.

How do you decide what to publish?

Typically, your own brand and established image have a great influence on the content you post. Whether it's a photo, video or story. And sometimes an advertising company needs to obtain permission to use this content on its website or, for example, in advertising.

In most cases, all details are resolved through negotiations. For one post or an entire advertising campaign, an Instagrammer can receive cash, a discount, a free product, a gift, or a combination of these.

So when negotiating, it's worth keeping in mind: you're not just publishing content - you're giving access to a live target audience and the right to use your name.

5,000 influential Instagram account owners were surveyed and about 42% said they charge between $200 and $400 per post. This is just food for thought to give you an idea of earnings and what brands are willing to pay.

Finally, it is important that the Instagrammer himself knows his audience well.

Who are your target audience and the advertiser’s audience? And what is the reach of your posts? You can view this data in Instagram Analytics and prepare before negotiations.

How to find advertisers

If you are popular enough, there is a good chance that brands will find you. However, you can do the searching yourself. Look for companies that are on approximately the same level as you in terms of image and values. Then your subscribers will not feel that you are overtly advertising and “selling”.

You can contact companies directly or use special services, increasing your chances of being noticed.

Respect the trust of your followers and consider tagging posts like this with the hashtag #sponsored. About 69% of sought-after media personalities confirmed that the transparency of advertising posts has little or no impact on how people perceive them.

You can check out examples of sponsored posts for yourself. Just explore the #sponsored tag and similar ones.

By the way, Instagram also has a “Paid Partnership with” section, which clearly indicates the features of branded and sponsored content.

Working as a partner

Unlike the previous option, here the owner of the Instagram account invests more effort directly in sales than in increasing brand awareness. And he gets his percentage for it.

This is usually done through a special trackable link or by providing your subscribers with a unique promotional code. However, Instagram does not yet allow you to place links directly inside posts. So you can focus on one product and post a link in your account description. In this regard, a promo code is more profitable - it can be placed next to photos and videos.

Note: Instagram plans to allow publishing links in stories, which will expand the range of earning opportunities.

Consider partnering with one of the many online retailers that have affiliate programs available. You can also look towards popular sites. For example:

ClickBank. A platform accessible to everyone with generous commissions and a wide variety of products.
RewardStyle. A service focused on fashion and lifestyle. Participation is by invitation only. They pay 20% on sales.
Amazon. A popular platform with a commission of 10%.

Affiliate marketing is a true art. And if you have a specific plan-strategy, entering this specific business will be easier. A website and other marketing channels won't hurt.

Your own online store

Sometimes there may be an opinion that the only way to earn income on Instagram is by selling other people’s products and collaborating with other companies.

However, it is not. You can promote and sell your own products and services, not only physical ones, but also digital ones.

True, you need to worry about this in advance and invest a lot of time in this matter. However, today the path to entrepreneurship is almost natural for an Instagrammer.

An example is the account of Doug the Pug, one of the largest representatives of his field.

When selling your own products, you will no longer need to worry about the consistency of your posts with the existing image. Especially if the brand itself is formed from the products you sell.

Subscribers and fans will be able to support you and show love through purchases of things.

There are some ways to start such an activity:

You can use a print-on-demand service to sell and ship customized T-shirts, tableware, pillows, wall posters, and other similar items.
You can sell your services - for example, photo shoots or consultations. And to redirect users to your website, use the account description.
You can start selling digital products. As an example - courses, design templates or even e-books.
You can use your Instagram account to start a business selling a specific product, like a book.

Selling your photos

You can also become famous on Twitter by posting jokes in 140 characters. However, Instagram is an application with a main visual component. And images are assets that can later be licensed, printed and sold.

If it was your passion for photography that brought you to Instagram, you can post your work on sales platforms such as 500px or Twenty20, where publishers and other companies can purchase them by paying a license.

You can also sell your photos as prints on physical products. To simplify this activity, even special services like Printful and Teelaunch have appeared, which allow you to overlay images on posters, cases, pillows and other physical goods. The platforms will take care of fulfilling orders and interacting with customers. And all you have to do is promote and sell.

Particularly interesting in this regard is the story of Daniel Arnold, who earned $15,000 in one day by selling products with his popular photography works. So if there is already a demand for your photographic work, all that remains to be done is to take the initiative and offer it to your audience.

Just do it (and get paid)

What starts as a hobby, simple fun or a funny photo shoot of your cat can be turned into a profitable business. Instagram is seriously expanding the field of activity of users.

This is a world of opportunities to earn money and a way to interact with a large online audience, whose members constantly look through the feed and cannot pass by a good post. You just need to open the door and enter this world.

Let's sum it up

Creativity and hard work are your friends. which will help you make money on Instagram. You can sell physical products, post interesting photos, live streams and videos. In addition, you can start selling services. If you sell physical products, consider using the dropshipping model. It is convenient and allows you to save a lot of effort and money.

How much money can you make on Instagram?

It depends on what you are selling, as well as the business strategy you choose and the marketing tactics you use. If you are a complete beginner, then it is unlikely that your income will be large or even average. However, as your account grows in popularity, there is no limit to your income. Especially if you are familiar with marketing firsthand.

How can you increase your income on Instagram?

Learn from successful and popular Instagrammers and bloggers. Combine what you learned from them with your strengths. Use marketing strategies, post eye-catching photos, and style your posts. Try to use as many features of the platform as possible: post photos every day, create competitions, write comments, follow other accounts and just be active. Finally, create a truly strong and useful product and maintain good service.

It may take several weeks or months to achieve a permanent income. So you shouldn’t quit your main job right away. And with many successful retailers earning seven figures, dropshipping is worth a look. This could be a great start.

It might be useful to read: