Promotions and discounts in the feed on the buyer's birthday. Promotions Ribbon Ribbon Discount Coupons

The “Happy Birthday” campaign in Lenta stores has become very popular among the population. First, such an event was tested in several significant regions, aroused great interest among consumers and showed high efficiency. Therefore, the organizers launched discounts in Lenta on the buyer's birthday in 2020 in 79 cities of Russia, where hypermarkets are located.

Features of the action

The essence of the project lies in the fact that regular users receive personal congratulations from the administration, 15% discounts on any types of products available on the shelves. The special offer can be used by a person for a certain period of time (every day with a check amount up to 20,000 rubles):

- within 2 days before a significant event;
- the day he was born;
- 5 days after the holiday.

The promotion is valid on a stable basis. It is used by all active cardholders.

Terms

If you have a personal coupon and a loyal customer card, the company provides birthday people with a discount on the purchase of goods. To participate in the project, you must first fulfill the conditions of the Lenta hypermarket - discounts on the buyer's birthday in 2020:

Issue a loyalty card and activate it (if there is no such card yet).
Fill out the questionnaire at the Information counter (you can download it in advance), then give it to the company representative who is behind the counter in any of the Lenta markets. Here you can also choose the method of receiving the notification (this is by telephone, sms, or e-mail). Provide a passport (it is allowed to show a driver's license).
The data is recorded in the computer base. If the cardholder forgets about the project, they will send him a message asking him to visit the market and choose products at reduced prices.
The final step at the Information counter will be the issuance of a personal discount coupon.

To receive a discount within the time frame described above (8 days), you need to show the coupon and card at the checkout.

Fundamental rules

Consumers need to know about all the rules of the activities. The hypermarket "Lenta" gives a 15% discount on the buyer's birthday, provided that the price of the purchased goods on an individual coupon does not exceed 20,000 rubles per day. This is a fairly large present from the organizers.

With a coupon, it is not allowed to purchase a loyalty card, tobacco and a market gift card. In this case, discounts are not cumulative with each other. The choice is made at the most favorable price for products on the client's birthday.

Hello!

This week, for the first time, I decided to use such a "feature" of this network's card as an additional discount on my birthday. In the review I will tell you more about how the card is used on ordinary days, how to get a discount on a birthday, and also compare the card with the "Okay" card, since this network is also widely represented in St. Petersburg, it also gives discounts to birthday people and sells goods for about the same prices as Lenta.

Front side

I bought the card a long time ago. Now it costs 200 rubles, but about a year ago there was a promotion - the cards were sold for only 10 rubles, so I bought it to my parents at the same time. You can buy the card at any checkout of the Lenta supermarket or hypermarket. You will be given a sealed envelope with information and a map. The card must be activated. I am not annoyed by SMS - they are useful to me. I often buy for future use on profitable promotions (frozen vegetables, ultra-pasteurized milk, cereals, canned food, etc.) - I learn about this from the mailing list.

By default, the map gives:

5% discount on EVERYTHING;
- discounts on goods from the catalog.

The first point I like: you can immediately see what kind of savings comes out. True, it is always a shame to accidentally leave your card at home when you come to the store. Alas, at the checkout, not all people share their cards.

Purl

With the second point, everything is also clear: loyalty cards are created for this purpose to lure people with promotional prices. Discounts vary, up to 70%, but I saw a maximum of 50%.

From the useful: the phone periodically receives SMS with messages about various promotions. Usually they have discounts on Thursdays and, I think, on Tuesdays. Often directly to a large group of products, and not to individual brands (there is a catalog for this). Moreover, these weekly discounts are for the right products. For example, before the holidays for teas and sweets. At normal times for eggs, fish, chicken, sweets, household chemicals, dishes.

In November and December, I especially look forward to the days when they make a 50% discount on dishes. You can buy, for example, a frying pan for 3000 at a price of 1500. However, for such "fat" goods, I advise you to come in the morning, early. Day and evening, the crush is terrible, and almost all the goods have already ended.

"Postcard" from the store

As for the birthday. During the week you can get an additional 10% discount on everything (i.e. 15% in total from the original price). To do this, you need to go to the registration desk with your passport and card. You will be given a questionnaire, your passport will be checked and a postcard with a barcode will be given. The postcard is valid after 15% and until the end of the "birthday week". You just give a postcard and your card at the checkout - and they will calculate a discount for you.

More detailed description

A 15% discount in the Birthday Ribbon is valid for EVERYTHING, except for cigarettes and gift cards. That is, this is the main advantage over Okey. At Okey, you can buy alcohol, culinary products and cakes at a discount. And in the Ribbon everything you want. For example, I will move to a new apartment within a month, and now it was relevant for me to buy goods for a new home: door mats, dishes, household chemicals, etc. The prices in the Lenta are already pleasant, and there is also an additional discount. This is a really good gift for me.

Party with flyer

The birthday discount does not apply to promotional items with red price tags, but there is still a larger discount by default) In general, if you are making a banquet for 10,000 rubles, then on your birthday pay at the box office with this postcard flyer 8500. By By default, on a normal day with a 5% discount on the card, it would be 9500, that is, another thousand savings.

One of the most popular and beloved by everyone was the action in the "Happy Birthday" feed. In 2020, the terms of the promotion have changed slightly. And you need to pay attention to this so that later there are no disappointments or complaints. You can get a discount coupon on your birthday in Lenta at the information desk in Lenta stores. You can also get the coupon through the official website lenta.com/bdcoupon/.

The "Birthday Discounts in Lenta" campaign was first tested in three large regions. And after they saw that it was of great interest to buyers, they decided to launch it everywhere. Now the "Birthday" campaign in Lenta operates in all 79 Russian cities where there are stores of one of the largest Lenta chains.

Conditions for obtaining a discount coupon

To get birthday discounts you need to have:

activated ribbon card;
a completed questionnaire indicating your date of birth;
a passport or other proof of identity (such as a driver's license) showing your date of birth;
ask the information desk for a personal coupon for a discount on the promotion for your birthday;
leave your contact details and confirm your consent to receive notifications by any of the channels convenient for you (via SMS, text messages, email);
when paying for purchases, show the cashier a loyalty card of the Ribbon issued for you and the received personal discount coupon.

Use this offer if you want to be able to purchase the necessary products for the holiday at competitive prices and get discounts. Of course, for this you need to fulfill one important condition: only the owner can take advantage of a 15% discount on all products sold in the Ribbon. If the selected products participate in, then the discounts are not summed up, but the one that is higher is selected. At the moment, more than 12 million people, cardholders of the Lenta store, can take advantage of the discount.

The loyalty program, which is the main policy of the company, is aimed at making every customer feel like a welcome guest in any of Lenta's supermarkets or hypermarkets. If at the beginning each holder of any type of Lenta card was given 5% discounts on the entire assortment of goods, then the "Happy Birthday" campaign became a logical continuation of the program.

How to get a coupon at lenta.com/bdcoupon/

Recently, you can get a birthday coupon in the feed on the official website lenta.com/bdcoupon. There is a form in which you need to enter your loyalty card number in the Ribbon. And you will receive a coupon to the specified email address. You can also get it through. On the website www.lenta.com bd_coupon there is a special page, which is intended for birthday people of different cities where Lenta stores are present. It doesn't matter where you live: in Moscow or St. Petersburg, Omsk or Krasnoyarsk, Nizhny Novgorod or Kazan. In 2020, you can get coupons at lenta.com/bdcoupon. You can print a discount coupon in the Lenta directly from the site. To do this, click on the "Print coupon" button.

Many Ribbon buyers are wondering how to get a discount coupon in Ribbon for their birthday. Such coupons can be obtained by anyone who:

has a loyalty card of Lenta;
passed registration and filled out a questionnaire at the information desk;
confirmed his date of birth by bringing a passport or other document indicating the date of birth.

Enter the buyer's card number to check if you are eligible for the birthday coupon in the Feed:

How to print a coupon on lenta.com/bdcoupon/

After you see these greetings, you can:

print the coupon by connecting a printer to the computer and bring it to the store to receive a discount in the Ribbon;
if you have used the Ribbon mobile application or entered the card number from your smartphone, you do not need to print the coupon. Just show it to the cashier when you pay for your purchases. It will scan the barcode and the discount will apply to your purchases.
do not forget to show your loyalty card at the same time as the printed coupon.

Advice! You can purchase such products during this period that do not deteriorate, thereby making a small stock. You can buy any goods within 8 days with an excellent 15% discount!

How to become a participant of the "Happy Birthday" campaign in the Feed

The promotion invites its customers to celebrate their birthday not once a year, but for eight whole days! Is this not a royal gift?

You can use the discount on your birthday, two days before and five more days after... Every day, during these eight days, you can buy goods for no more than twenty thousand rubles.

The discount amount consists of two components:

from the discount that is provided to you on the loyalty card;
discounts on a personal coupon received at the information desk.

Important! Discounts for all products are not cumulative. Usually whichever discount is higher. Discounts do not apply to purchases and tobacco products. The cash equivalent of discounts is not issued.

Three ways to get a coupon in the Feed

You can now redeem your birthday present and receive a discount coupon in three different ways:

In all three cases, the discount coupon can be obtained two days before your birth. If you are registered on the lenta.com website and have access to your personal account, the discount coupon will appear there two days before your birth. During registration in your personal account, you must indicate your date of birth. A personal coupon will appear in your personal account two days before your date of birth.

If you receive the card at the information desk, then you will need to fill out the form that you will find below in this article. After that, you will need to present your passport, which confirms your date of birth. In this case, the employee will give you a discount coupon for your birthday immediately.

How to get discounts in the Ribbon on your birthday

To be able to purchase all items with a 15% discount, you must:

get a loyalty card and it;
at the information counter, which is available in every Lenta store, you must ask for a customer questionnaire. In the questionnaire, you need to enter data on your date of birth, etc. To save time in the store, you can print the customer profile right here. Fill it out at home and bring it ready-made to the store. You just have to give it to employees.

Birthday discounts in Lenta in 2020 apply to a huge range of products. Conditions for obtaining a discount coupon have become more favorable. Now the discount is valid not for 15 days, as it was in 2019, but for only eight. But if before you could buy goods only once in all 15 days, now you can do it every day without any special restrictions. The main thing is not to spend more than 20 thousand rubles a day.

In Moscow and St. Petersburg, in Nizhny Novgorod and Krasnoyarsk, in Omsk and Irkutsk, as well as in other cities of Russia, you can get significant discounts on your birthday. Although the discount on the Lenta card is not cumulative with other discounts on these products, it is made up of the total discount on the card and on the personal coupon.

Birthday discounts are used both in hypermarkets and in supermarkets of the Lenta chain.

Download and print a buyer's questionnaire to receive a personal coupon

Here is a form that you need to fill out, indicating reliable data corresponding to the passport. You can print the form for your convenience, fill it out at home, and then bring it to the Lenta store and give it to the employee at the front desk:

you need to choose in what way you want to receive notifications: sms, by e-mail or by phone;
bring a document that confirms your date of birth. It can be a passport or driving license. The data is entered into the computer. And even if in the future you forget about this promotion, you will receive a notification with an invitation to visit the Lenta stores and choose gifts with great discounts;
after that you will be given a personal coupon for discounts at the "Information" counter;
2 days before your birthday, you can start getting the best deals. Choose any product and get 15% discounts. All you need to do is present your loyalty card and discount coupon.

In 2020, you can take advantage of the birthday discount on the Lenta daily for eight days. The purchase amount should not exceed 20,000 rubles. Discounts are valid 2 days before the birthday, on the birthday itself and then for another five days.

What to do to get a discount on your Birthday in the Ribbon

The following conditions must be met:

come to the Lenta store on any of eight days, including your date of birth. (and);
take your loyalty card with you;
take a personal discount coupon received at the information desk;
select no more than 500 units of goods;
when paying at the checkout, present a loyal customer card and personal coupon.

Conditions for obtaining a discount

Read these important terms and conditions to get your birthday discount:

you can purchase no more than 100 products using your personal coupon;
the following goods cannot be purchased with a personal coupon: Lenta's loyal customer card, tobacco products;
a 15% discount consists of a general discount on a loyalty card and on a personal coupon;
discounts do not add up to each other. The largest discount for the item on that day for the item is selected. And that is what you will receive;
you will not be able to receive compensation in cash;
the organizer of the action, which is LLC "Lenta" (address 197374, Russia, St. Petersburg, Savushkina st., 112, lit. B.) reserves the right to cancel or change the terms of the action at any time. At the same time, 30 days before this, an announcement about this will be published on the official website "Lenta".

To the attention of all birthday people!To get discounts on your birthday, it is not enough just to fill out a buyer's questionnaire. You must confirm your date of birth. Please bring your passport or other ID showing the day, month and year of birth. Show the document to the administrator at the front desk. You will then receive a personalized coupon in the form of a postcard. There is a barcode inside. It must be presented to the cashier when paying for your purchases. Simultaneously with the coupon, you must show the loyalty card. Only in this case you will receive 15% gift discounts. Good luck to you!

Additional discounts for all cardholders Lenta

According to Chris Newbury, director of loyalty program development at Lenta, the chain's stores pay great attention to the personalization of offers. Personal data and preferences of buyers are taken into account, who leave reviews and share their offers. Therefore, all gifts are necessary and useful for the category of buyers who really need them. The information received is used as a marketing tool to create customized gifts and offers. On his birthday, 2 days before and 5 days after, every Ribbon buyer will be able to save a lot. And at the same time, get what he wants to buy the most. Sometimes discounts go up to 70%.

In addition, each customer with a card constantly receives personalized offers in the form of coupons, which are issued at the checkout. Then they can get discounts on their next purchases.

Many retail chains like Pyaterochka, Perekrestok, Magnet offer discounts on the client's birthday, the Lenta store is no exception. Within 8 days (on the birthday itself, 2 days before and 5 days after it), the buyer can purchase goods up to 20,000 rubles. per day with a 15% discount.

Initially, the "Happy Birthday" campaign was active only in three large regions, but since it quickly became popular, it was launched on January 22, 2018 in all cities where Lenta stores are located. To date, all holders of the network's client cards can take advantage of the discount, which is more than twelve million people.

How to get a discount

To be able to take advantage of a personal discount in the Ribbon on your birthday, you must meet a number of conditions.

Have a loyal customer card.

If there is no card, then it must be issued at the "Information" counter in any of the chain stores by filling out a short form. To save time, the questionnaire can be downloaded in advance on our website:

You will need to provide personal data, contact phone number and e-mail address, as well as consent to informing by SMS or e-mail.

Attention! You can issue a card only if you have a passport.

With the card, go to the information desk and confirm the date of birth with your passport or driver's license.
Receive a personal discount coupon from Lenta on your birthday from a store employee.
Before paying for the purchase, present the Lenta card and the coupon received at the checkout to the seller.

Birthday promotion rules

The discount on the Ribbon on the buyer's birthday is 15% and is made up of the standard discount on the loyalty card and a special coupon issued at the information desk. In this case, several rules apply:

discounts on goods are not cumulative, of the two existing ones, the larger one is applied, which is more profitable for the buyer;
this promotion lasts 8 days - directly on the birthday itself, as well as two days before and five days after;
if the product has a minimum retail price, then even with the maximum discount it cannot be sold at a lower cost;
with a personal discount coupon, you can buy goods for no more than 20,000 rubles. during the day;
cash compensation for unused discount is not provided.

Attention! The birthday promotion from Lenta does not apply to tobacco, gift cards and loyalty cards.

The loyalty program is the basis of the company's entire policy aimed at making every client feel like a welcome guest in Lenta stores. You can study the conditions of the promotion in detail on the official website https://lenta.com/bd

Large retail chains in the fight for consumer loyalty hold various promotions. For example, the Lenta hypermarket offers a 15% discount on a consumer's birthday.

How to get a discount

The main conditions for a birthday discount in the Lenta are:

availability of a loyal customer card;
presentation of a document confirming the date of birth;
receiving an individual coupon at the information desk.

To take a coupon, you need to fill out a special form and consent to the processing of personal data and receiving notifications from the store.

To have a 15 percent discount on your birthday in the Ribbon, you must fill out a form that specifies:

surname;
patronymic;
date of Birth;
having a car;
marital status;
information about children;
residence address;
telephone;
e-mail.

It's important to know! A birthday discount in the Lenta hypermarket can only be obtained upon presentation of a document confirming the date of birth.

Such a document can be a passport, international passport, driver's license and more.

Basic conditions

The price drop does not apply to all hypermarkets. A list of stores can be found at lenta.com.

Reducing the price of goods by 15% consists of two discounts:

on a loyal customer card;
by personal coupon.

If the maximum retail discount has already been set for the same product, then the discount on the coupon can be adjusted downward, but in such a way as not to violate the standards for setting the minimum value.

Note! Discounts in the Birthday Ribbon are given only once during two weeks (7 before the birthday and 7 after).

As part of a special offer, a client can buy no more than 500 units of products. The discount does not apply to tobacco products, a Lenta gift certificate or a loyalty card. The withdrawal of funds in exchange for a personal coupon is not provided for under the terms of the promotion.

The trading network, which is the organizer of the special offer, has the right to change the conditions of the promotion or even terminate it. The Ribbon will publish information about its decision on the Internet 30 days before the changes are made.

For regular customers

To take part in promotions from a merchant, a consumer must have a loyal customer card of the store. A discount card can be purchased at a retail outlet with the following mandatory steps:

fill out the form and send it to the information desk;
pay 200 rubles;
wait for the activation process.

The card is provided to the owner indefinitely. In case of damage or loss, the buyer can restore the card upon presentation of the passport.

The card gives the owner the following privileges:

5% discount on all goods except tobacco products;
the opportunity to participate in social and bonus programs;
discount up to 50% on products for special promotions;
receiving prizes during the drawing.

Interesting! When holding promotions from the Lenta hypermarket, the client can receive a discount card for free.

Order plastic online

You can get a discount card at any hypermarket. At the same time, it is impossible to order it on the official website of the store or through other Internet resources.

In the near future, the company's management wants to realize this opportunity - to purchase and use a card via the Internet.

Along with this, there is a mobile application "LENTA", which allows you not to present a plastic card at the checkout, but to scan its number through it. You can download and install this program in the free App Store or Google Play stores.

After installation, you need to go through the registration procedure. To do this, fill in the fields:

card number;
e-mail specified during registration.

Promotions

You can find out about all the promotions held in the Lenta hypermarket on the official website lenta.com. To do this, go to the "Promotions" section.

This section has a separate subsection - "Products of the week", which contains a list of products for which a discount is provided, and the period during which the price will be reduced.

The "Promotions" section itself contains all the special offers from the hypermarket.

If you click on the "Details" button, a page with a description of the promotion, validity period, a list of goods, as well as the old and new prices for products and the size of the discount will open.

Knowing about special offers, any buyer can significantly save on purchases.

Gift card

In addition to the discount, there are gift cards for regular customers in Lenta, the face value of which starts from 10 rubles. With their help, you can pay for purchases throughout the Russian Federation at any Lenta outlet.

You can purchase a gift card at the information desk or at the box office. The buyer determines the denomination at the time of purchase. The following are accepted as payment for the card:

cash;
cashless payments.

Activation takes place within two business days. After that, the client can pay with a gift card without presenting additional documents.

Help: The validity of the gift certificate is limited to 1276 days. It is only used once.

Points

The loyal customer card gives its owner the advantage of being able to accumulate bonuses for each purchase. Subsequently, they pay up to 99% of the cost of goods: 1 point \u003d 1 ruble.

Points are granted indefinitely and can be spent at any time. The exception is gift bonuses, which must be spent within 31 days from the date of enrollment.

The number of accumulated bonuses can be found in one of the following ways:

on the cashier's check;
at the information desk;
through your personal account.

It's important to know! You cannot find out about the number of points by phone.

Personal Area

Bonus card users can register a personal account on the lenta.com website. With this service, clients have the opportunity to:

track the number of accumulated points;
view purchase history;
get acquainted with new specials. suggestions.

To register a personal account, you must specify:

card number;
e-mail;
password;
city of residence.

Subsequent login is carried out by specifying email and password.

Helpful! Login to your personal account by mobile phone number is currently not provided by the system.

Another convenient service from the trading network is an electronic catalog. It is located on the official website in the section "Buyers".

With the help of the electronic magazine, the buyer has the opportunity to preliminarily familiarize himself with the prices of products in the store, learn about promotions and special offers. The catalog can be viewed online, downloaded to a PC in PDF format or printed.

The birthday discount coupon in Lenta is a nice bonus for regular customers of the hypermarket. It is very easy to pick it up - at a retail outlet upon presentation of your passport and loyalty card. When paying for purchases with a gift voucher, you must also present your discount card.

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