Fixed price Reftinsky. What to buy at Fix Price: list of useful purchases Favorites

In 2018, I fell in love with going to Fix Price thanks to the appearance of themed seasonal collections in stores:

shabby chic;
New Year;
Valentine's Day;
Easter;
World Championship;
autumn decor.

A variety of cute products for interior decoration, combined with a low price, attracts the buyer and does not empty the wallet.

Decorative heart from the Valentine's Day collection, combined with a white brick wall.

Frames and a pot of Provence lavender - a combination of comfort and cleanliness in the room.

The Fix Price white pot is an analogue of the decorative flower stand from Ikea.

To decorate your desk, you can buy a notebook with sequins at a fixed price: notebooks are inconvenient for your purse and backpack, but they will definitely decorate your workspace.

A notebook with sequins is available at fixprice in various colors - black, pink, blue, blue: you can choose a notebook to suit your taste (especially since analogues cost four times more).

Purchases for the kitchen

Fixed price - salvation for the thrifty housewife. Spoons, silicone molds and spatulas, dishes, containers, spice jars: nowhere have I seen useful goods for less than a hundred rubles.

Fixed price purchases that I use all the time:

Silicone mat for dough and baking. It costs 99 rubles and is no different from analogues for 400 rubles. In order for the device to serve for a long time, it is important not to use it at temperatures above 190 degrees and wash it with the soft side of the sponge.

Bottles for drinks - analogues of My bottle from aliexpress for 99 rubles. A necessary thing for athletes, young mothers, girls who control the amount of fluid they drink. The bottle has a mesh filter and a cord for attaching it to a bicycle, for example. I use my bottle as a pitcher for filtered water.

A mug with a lid made from a fixed price is an analogue of the Mason Jar: the famous jars with a straw. The cost of original cups with a lid exceeds 700 rubles; at fixprice, drink containers are eight times cheaper. I use mugs for tea and coffee, smoothies and fermented milkshakes.

Metal sponges are a necessary purchase for cleaning kitchen utensils. They put three pieces in the package, and they last me six months.

Synergetic dishwashing and Sanita sink cleaners. The product cleans effectively, costs 50-70 rubles less than in other stores, and is used economically. I have been buying for several years now and have not changed from these manufacturers.

I don’t recommend buying consumables (paper towels, napkins, cloth rags and sponges) at a fixed price: it’s cheaper to buy them in Auchan.

You can buy at Fix Price melamine sponge for cleaning surfaces without detergents. 2 pieces are sold for 50 rubles, and compared to other stores this is a low cost of goods (but on Aliexpress you can buy 10 pieces for 60 rubles).

Shopping for the home

What else you can buy at a fixed price for your home depends on what you love and what you use. I consider the best sellers of the fixed price store:

Flamingo lamp fix price - a decorative night light for a nursery or bedroom. When purchasing a lamp, check the product for defects and inspect the stand (it must be level, otherwise it will not stand on the table).

Fixed price vacuum bags from the Home Collection brand. For 50 rubles you buy packaging for unnecessary things (cheaper than vacuum bags from Leroy Merlin). The bag has a valve through which air is pumped out using a vacuum cleaner, and a convenient fastener for the main compartment.

I like to buy themed blankets at Fix Price. For example, with Christmas reindeers: for 77 rubles I received a soft, warm blanket, which I use to decorate a chair during the New Year holidays.

Starry sky lamp for 99 rubles. Unfortunately, the light bulbs quickly burned out, but the effect of the night light pleased both me and the child: I will look for a better analogue.

Selfie stick fixed price. It costs only 99 rubles, but is no different from expensive devices. There is a wire for connecting to the phone and a button to activate the camera.

Goods for beauty and health

I have never bought decorative cosmetics from Fix price, because I am afraid of low-quality products that will damage the skin, but products from well-known manufacturers are the exception to the rule.

I often buy Phytocosmetics hair and face masks (buckets for 50 rubles): good composition, the effect is no worse than expensive skin care products. I would especially like the mask with mustard: the lamination effect and the delicious smell of linden make both me and my hair happy.

What useful things to buy at a fixed price - reviews:

Acrylic containers for 99 and 77 rubles. I use it for cosmetics, cotton swabs and pads - they are cheaper than on aliexpress, but the quality is the same.

Good look brushes:

Foundation oval;
for powder;
barrel brush.

The cost of good onion brushes is 99 rubles, but they work no worse than some professional accessories:

hairs don't come out;
soft;
cope with any texture of shadows and foundations.

Fixed price cleansing sponges made from cellulose brand LoveLy. The package contains three sponges, which need to be changed once every 2-3 weeks. For other brands, the price for one washing sponge is no less than 100 rubles.

Cosmetic bags are a beautiful and useful purchase at a fixed price. I bought three of them and have been using them for two years.

Useful little things

Some of the best buys from the fix price include:

Flash batteries;
developmental food set for a child: the cost of four items, a knife and a board is 99 rubles (on Aliexpress one vegetable or fruit costs 50 rubles);
Tess tea;
plates and dishes from Opal;
various toys fixed price;
bra extension;
raincoat;
hangers;
Splat toothpaste;
travel kit;
massage brush made of natural bristles.

Of course, everyone has their own list of what useful things can be bought at a fixed price. Share your finds in the comments.

One of my friends called these cookies “Oreos for poor people.” This description seems rude to me, but rather truthful: Turkish Chello cookies are really an analogue of the famous American chocolate cookies with cream, only they cost exactly four times cheaper than a pack in the ABC of Taste: 43 rubles versus 162. It’s convenient to remember because in the Fix Price network of stores with fixed prices, approximately everything costs 43 rubles: from products and gifts for March 8 (simple vases, boxes and candles) to the “Electrical goods” section (flashlights, phone stands). The counters of night markets in Delhi and Hong Kong are filled with this goodness. How can it be that exactly these goods are now solemnly sold in the very center of Moscow, in the Fix Price store on Tverskaya, 7 - in the most beautiful building of the Central Telegraph?

The matter is not limited to mail alone: the Fix Price network, invented by the creators of Kopeika and Tsentrobuv Artem Khachatryan and Sergei Lomakin, appeared in 2007. The global financial crisis did not stop the company’s growth: within a year, businessmen opened 60 new outlets and became profitable. By 2014, there were 1,700 stores operating under the Fix Price brand in Russia, 95 of which were in Moscow. The company expects that by the end of 2015 the number of Fix Price signs throughout Russia will increase to 1,950.

Who invented fixed price stores?

Single-price stores appeared in the second half of the 19th century. The author of the format is considered to be Frank Woolworth, an American entrepreneur who opened the largest retail chain of his time, F.W. Woolworth Co. In 1878, Woolworth opened the first Woolworth's Great Five Cent Store in Utica, New York, selling household goods and clothing for five and ten cents. The store quickly closed, but a year later Frank took risks again, this time successfully - in Lancaster his store was received with a bang. In addition to the one-price format, F.W. Woolworth Co were the first to try free display of goods (competitors hid goods under the counter), hung price tags and made discounts on certain product categories. If initially the founder of the chain was counting on a poor audience, he soon realized that his stores were visited by representatives of all segments of the population.

Today, the largest chain in this format is the American Dollar Tree, which offers its visitors goods for a dollar or less. Founded in 1986, the company has managed to open more than five thousand locations in the USA and Canada. The presentation of the Russian Fix Price also includes other foreign chains that have set an example for Russian entrepreneurs: the American 99 Cents Only, the Canadian Dollarama and Dollar It, the Japanese Daiso, the English Poundland and the German Eurosho.

Photo: Fix Price press service

Fix Price educational videos are reminiscent of the best stories from “Shop on the Couch”: for example, an introduction to the diverse and wonderful world of hairpins for 43 rubles

How to buy in a crisis

Despite the positive attitude of Fix Price representatives, some experts are confident that the middle class is not ready to switch to unknown goods for 43 rubles.

“Consumer habits in relation to food and household details are difficult to change - you will not stop using your favorite shampoo, it’s just that toothpaste, soap, shampoos and food products will account for not 10% of your income, but 15%. They will save on items of long-term demand - they will be less likely to change furniture, cars, buy expensive clothes or expensive tours,” says Andrey Purtov, co-founder of the branding company ArtGraphics.ru. He explains his position this way: “It’s easier to deprive yourself of one big joy than twenty small ones.”

“For people accustomed to a certain lifestyle, switching to products from unknown manufacturers will be too difficult. Thoughts will appear: “How is it that I’m a poor man now?” - says Natalya Smirnova, General Director of the Personal Advisor company.

Managing partner of the branding agency Depot WPF, Alexey Andreev, believes that the Fix Price network has just managed to outwit consumers with a similar mindset. “Fix Price is structured in such a way that it achieves commercial results, but does not offend the mass consumer. This mechanism works especially noticeably in conditions of an unstable economy: the buyer is looking for more profitable solutions for himself and painfully does not want to admit his poverty,” the expert argues.

According to him, today's Fix Price stores look decent, offer a decent selection and are perceived almost like an ordinary supermarket. Buyers believe that the goods presented on the shelves at Fix Price have the most fair price, and sometimes even somehow underestimated. “And this doesn’t bother anyone. Now you need to be a thrifty owner, spend money wisely. Very different people come to fixed-price stores, but they have the same motive: it’s interesting, I like this game, I accept its terms, and the prices are convincing. And note - not a word about poverty, financial collapse and the difficult fate of the downed pilot,” concludes Andreev.

For people with low incomes, one-price stores are a gift. Consumers who want to save money and do not pay attention to brands are a mass audience that will run to Fix Price in the near future, if they have not already done so. Such buyers will be interested in Fix Price today not only because of the low price, but also because of the stability that everyone so lacks.

“When people are afraid that the price at the store next to their window will double in the morning, fixed-price stores remain the only island of calm. People like that they know exactly at what price they can buy something in the store tomorrow,” says Smirnova.

Nevertheless, the prices of this chain are also rising - but not as sharply and strongly as in other stores. If the American ancestors of Fix Price have kept the price in dollars for several years, then the Russian discounter cannot take such a step: inflation in Russia is too high. In 2007, the chain's products cost only 30 rubles. Since September 2008, the price increased to 35 rubles, and in 2010 - to 36. In June last year, prices were raised from 38 to 39 rubles, and in November - to 40. Now the fixed price is 43 rubles, although there is still a week left cost 41 rubles.

What to buy at Fix Price for 43 rubles: Afisha-Gorod's choice

Frying pan
Cake tins
Fake caviar
Strawberry core and tail remover
Myafli, that is, “soft waffles”
Pocket comb
Shaving foam
Party glasses
Ceramic knife
Soda
Pillowcase
Set of bags for cleaning up after dogs
Lamp
History of Russia in five books
Surprise toy “Funny Ice Cream”
Waffles “Mom's palms”
Chalks for hair coloring
Sugar bowl
Note board
Bicycle horn
Wrist reminder notes
Dog toy “Ring”
Perpetual calendar made of cubes

“Before you go to this store, determine what you can buy there and what you cannot. Today you buy a cheaper electronic toothbrush, and tomorrow it will break. As a result, you will give more than in another store where the goods are of better quality. Fix Price is good for saving on everyday goods,” advises Smirnova.

“The main idea of the Fix Price project is a store with a wide range of household goods for the whole family,” says the company’s website. Fix Price mainly sells household goods, household chemicals, hygiene products, cosmetics and perfumes, and only 20% of goods are food. Moreover, 70% of all things are imported. The bulk is imported from China. In Russia they buy all food products - those that are stored for a long time: beer, juices, tea, canned food, snacks, etc. In today's economic conditions, a food assortment helps create a flow of customers in the store - especially in the regions. On Tuesday evening there was a line in the store on Tverskaya: in the baskets of middle-aged women there were five packs of dry goods, men in leather jackets - seven cans of beer and eight packs of chips.

In total, there are about 2 thousand different items on the Fix Price shelves. The Best Price company imports goods from China on its own: without intermediaries, it comes out cheaper. In search of the cheapest offers, you have to thoroughly study the markets of different countries: you need to bring something not just suitable for the price, but the cheapest in its category - however, if the product sells poorly, it is immediately rejected.

Who else sells everything for 40?

The single-price store format also attracts other players in the market. The Zaodno chain is actively developing, which already has ten stores in Moscow, but plans to open another 740 points throughout Russia by 2020. In this chain, 27% of the goods are food, and the rest are household goods, household chemicals, cosmetics and perfumes, hygiene products, and clothing. On the price tags of the Zaodno store you can find three numbers: 33, 55 and 99. Representatives of the largest Russian retailer, the Magnit chain, also spoke about their desire to try out the single price format: the new format will be tested in cosmetics and household chemicals stores Magnit Cosmetics, where they will ask for 33 rubles for goods. Another network that fixes the price is called “Matryoshka” - it sells gifts, watches, accessories, electrical goods, bedding and bath accessories and other inedible little things at five prices: 29, 70, 170, 270 and 470 rubles.

CEO of the Fix Price network

“We import goods from those countries where it is profitable to transport: from China, Asia and Europe. Not a single item in our assortment falls under the category of sanctioned goods. Until November-December last year, until the euro exchange rate rose to its maximum, we imported goods from Spain, Italy, Holland, Germany, and Belgium. These were mainly food products with which the country of origin is associated: Italian pasta and tomatoes, Spanish canned food, Dutch, German and Polish confectionery. Now we work mainly with Russian manufacturers. I would not call this a replacement, it’s just that due to the strong jump in the exchange rate, we are not yet able to offer these products to our customers. This does not mean that they will not return to the shelves at all.

We are forced to raise prices, but we do it last and still try to keep the lowest price on the market. What is an increase in price by 2 rubles when the dollar doubles and inflation is 15% in two months? We insured all our risks. For the long term, we signed contracts to purchase currency at the old rate.

We work in an industry where customers are not very dependent on brands. We do not sell consumer electronics or fashion clothing. In food products and household chemicals, there is an attachment only to very well-known international brands, for example Pepsi, Cola, Colgate. The rest of the products - cups, spoons, frames - are chosen by our customers based on their consumer properties, not the brand.

Products made in China are available in all stores, not just ours. The same manufacturers of household appliances and electronics produce a large share of their goods in China. It doesn’t matter which country you buy from, what matters is which manufacturer. We need to find a manufacturer who makes quality goods under the best commercial conditions - that’s what we do. We create our own brands, our own brands.

We try to bring unique products - those that you will not find on the shelves of other stores. Obviously everyone sells plates, coasters, socks and hats, but we try to look for unique plate designs. We are constantly looking for so-called fenki to diversify our assortment - we were once the first to bring silicone tea bags and Murashka massagers. Several years ago, we sold about ten containers of these Murashka massagers before the New Year - we swept them all off the shelves for gifts, like bread in times of famine. However, we are not only the first to find, but also to obtain the required price from suppliers.

Our audience is very wide and now accounts for about 70% of the country's population. In my opinion, our range can satisfy the needs of any family by 70-80%. We don’t sell, of course, boots, clothes and bicycles, but now Russian families probably don’t buy such goods.”

Fix Price, or, in other words, “everything at one price,” is a chain of stores that can be found almost throughout the Russian Federation. And specific addresses of Fix Price in Moscow can be found in our article. Thousands of people have already appreciated the beauty of such shopping and have become regular customers of the retail chain. The huge assortment of the store pleasantly pleases visitors and gives them the opportunity to choose exactly what they need.

Price: briefly about the company

Since the beginning of 2007, more than 2,312 Fix Price stores have been opened in 600 cities of Russia. Fix Price addresses in Moscow (including throughout the country) can be seen in our article just below.

The founders had only one goal: to surprise their customers as much as possible with very low prices. This is a store where you can find everything for the whole family, from toys to household chemicals. The assortment of each point may differ slightly, but in general, Fix Price stores offer about 2,000 units of goods.

Initially, the price for any product was fixed at 30 rubles, but after a jump in the level of currency, the owners of the network also had to raise prices slightly. Today the established price per unit of goods in Fix Price is 50 rubles. Agree, even this price is very low for the very good quality products sold in this store.

Fix Price product range

As mentioned above, the stores of this chain sell over 2,000 units of goods (Fix Price addresses in Moscow will be provided below). You can find everything here:

household chemicals (powders, various products, shampoos, gels, fresheners);

stationery (notebooks, pens, pencils, necessary little things, pencil cases and much more);

goods for home and garden (souvenirs and garden accessories, flower pots, fertilizers, hangers, ropes, garden equipment, etc.);

textiles (towels, curtains, napkins, pillowcases, tablecloths, potholders);

everything for animals (collars, food, accessories);

for repairs (tools, self-adhesive wallpaper, everything for storage, glue);

for the kitchen (plates, mugs, bowls, spoons, forks, other utensils);

food products (juices, sweets, baked goods, chips, canned food, confectionery);

toys (educational, for boys, for girls);

clothing (socks, Panama hats, underwear, slippers, for newborns, gloves, belts);

for beauty and hygiene (lotions, gels, shampoos, sunscreens, oral care);

everything for the holidays (balloons, masks, games, jokes);

everything for cars, motorcycles, bicycles (mats, fragrances, holders, covers, cloths, stickers, decorations).

And much more, it is simply unrealistic to list all the products. And the best part is that you don’t need to think about the price, everything here is at a fixed price.

As for the quality of what is sold in these stores, for example, on the shampoo shelf you can find both frankly low-quality goods and world-famous brands. Naturally, this applies not only to shampoos, but to the entire range. So before purchasing, it would still be good to think again about whether you need it.

In which Russian cities can you find the Fix Price chain of stores?

Many have heard about this wonderful store, “where everything is 50 rubles,” but, unfortunately, not everyone has been able to visit it yet. You can visit Fix Price in 600 cities of the Russian Federation and in some large cities of Kazakhstan. Some Fix Price addresses in Moscow are presented in our article.

Just a couple of years ago, this wonderful store could only be found in large cities. Today, Fix Price branches are opened even in the smallest towns. Perhaps these stores are not as large as we would like, and their assortment is limited, but the main thing is that they are there, and this is already pleasing. The Fix Price chain of department stores, the addresses of which we provided in Moscow in this article, will very soon appear throughout the country.

Fix Price addresses in Moscow

One of the advantages of Fix Price stores is that they are always located in the most accessible parts of the city, almost always in the city center, in shopping centers or in close proximity to them.

Fix Price stores in Moscow, the addresses of which are well known to fans of these outlets, have recently become increasingly popular. They can also be found in residential areas.

So, Fix Price in Moscow, addresses in the Northern Administrative District:

Zelenogradskaya street, 18-A;

Onezhskaya street, 34;

Korovinskoe highway, bldg. 2;

Mikhalkovskaya street, 24;

st. Klyazminskaya, 9, building 2;

Leningradsky Prospekt, 37, building 12.

More Fix Price stores in Moscow, addresses, metro:

Although they say that a penny saves a ruble, the savings should still be reasonable. Making thoughtless purchases in stores “all for one price”, we sometimes do not save, but overpay. Plus, we buy things that are not of the highest quality. What items are better not to buy at Fix Price at all? Let's try to figure this out together.

School supplies

For the same money, you can find great deals at large office supply stores. In addition, there are often promotions and sales. You can buy notebooks or pens in bulk for much less. In a word, usually what you pay 50-100 rubles for at Fix Price can be bought for 10, or even 5. Not to mention the fact that the quality of school supplies in specialized stores is much higher.

Knives

It’s not even worth talking about the quality of kitchen knives in stores where everything is at the same price. In addition to the fact that they most often simply do not cut, they can also be hazardous to health because they are made from low-quality materials.

Batteries

Single dollar store products are often sold out from other retailers. They may have a limited shelf life, but when it comes to batteries, even those that are perfectly usable will gradually lose their charge over time. In a word, it’s definitely not worth buying them for future use, hoping for cheapness.

Additionally, some batteries at discount stores contain zinc carbon, which makes them more prone to leaking than the higher quality lithium ones you'll find at other stores. If you really want to save money, it’s better to order batteries from online stores for special offers or look for profitable wholesale offers in large hypermarkets.

Tools

Cheap tools are likely to break quickly. Not only does this mean you'll have to replace them again, but it also puts your own safety at risk. Specialized stores of working tools and equipment guarantee you the best quality. Plus, their products often come with a lifetime warranty, so you'll get a free replacement if they wear out or fail prematurely.

Kitchen mitts

Cheap oven mitts and oven mitts are not thick enough, so they won't protect you from burns when you handle a hot baking sheet. Listen to common sense - and if the mittens from Fix Price seem too thin and flimsy to protect the skin of your hands, it is better to look for them elsewhere.

Plastic dishes

If you want to prevent plastic spoons from suddenly melting in your soup, then it is better to spend a couple of extra hundred and buy quality utensils that will last longer.

Plastic spoons, forks and plates are a very controversial product category. We heat many of them, for example, using them in the microwave or dishwasher. And since cheap materials can be of questionable quality, heat makes the situation worse and contributes to the release of toxic substances.

Food products

Since few people buy products at Fix Price, their range is not updated as often as in regular supermarkets. This applies to milk, yogurt and other perishable products. Therefore, be sure to check the expiration date on the packaging.

Products in packages

Buy a large box of cookies or a bag of sweets for just a few tens of rubles - who would refuse such an offer? However, if you are going to buy a generic product, it is best for you to buy it in a supermarket so as not to be disappointed in the taste.

The thing is that products in Fix Price are often those products that sell poorly in other stores. For example, they are not of the best quality or do not have the best taste.

Cosmetics

By buying lipstick or mascara at Fix Price, you can save a lot compared to cosmetic stores. But be careful: if you have allergies or sensitive skin, a reaction to cheap ingredients can be quite unpleasant.

The thing is that such cosmetic products use more aggressive alcohols or cheaper ingredients, which instead of being beneficial cause harm to the skin. So again, check the expiration date as well as the list of ingredients before purchasing. Then test the product on a small area of skin to make sure it doesn't cause dryness or irritation.

Skin care products

Again, buying such goods at Fix Price is like a lottery - because you never know what is inside the package. But that doesn't mean you have to spend a fortune to have beautiful skin. Just choose your brand and stick to it, keeping an eye on promotions and sales.

Feminine hygiene products

Tampons, pads, daily routines, pregnancy tests and other hygiene products should only be purchased in specialized stores or pharmacies. After all, you definitely don’t want your skin and mucous membranes to come into such close contact with something full of toxins and harmful substances.

Hair products

During promotions and sales, you can save much more in a large hypermarket or specialty store than in Fix Price. In addition, such sellers have a wider selection and more varied products. “Everything at one price” stores cannot boast of this.

Electrical goods

Sockets, cables, extension cords, adapters and other electrical products that you find in discount stores usually have thinner, cheaper wires and contacts inside. They are unable to cope with large power loads, which can lead to premature failure or even a short circuit. It's better not to skimp on such things.

Sunscreens

According to most skin care experts, SPF protection decreases over time, and such products at Fix Price often last longer than usual. Or there is another catch: the packaging says SPF 30, when in reality the cream contains SPF 15.

Childen's goods

If you want to provide your child with the best and safest products, then low-price stores are best avoided. Again, the problem is quality: you never know what these products are made of.

Medicines and vitamins

Low price store medications are often nearing their expiration date or even already expired. Instead, it is better to go to the nearest pharmacy and make your purchase there. The same goes for vitamins. They may not do any harm, but they won’t do any good either. Whereas high-quality vitamin supplements, when used correctly, will really improve your well-being.

Animal food

Keeping a pet today is not a cheap pleasure. That’s why many of us, seeing an attractive price tag at Fix Price, immediately grab whole baskets of food for our beloved dog. However, if you stop and count, it turns out that the price per gram from specialized sellers is lower if you buy feed in bulk. In addition, at Fix Price you save on quality too.

Toys

With children's toys at Fix Price everything is completely sad. They break quickly and do not bring any pleasure to the child. They are made from low quality, cheap materials - in short, you get exactly what you pay for.

If a child is capricious and demands a new toy almost every day, it may make sense to choose quantity over quality. But think about this: what happens if a baby inhales or swallows a broken piece of a cheap toy?

In a word, remember once again the saying that the miser pays twice. And the next time you see an attractive price tag at Fix Price, ask yourself whether you really need this item and whether you are confident in its quality.

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