The best franchises in the world: profitable business ideas. The history of the emergence and development of the franchising system in the world Beauty salon franchise

21 - 12 - 2017

The American company Franchise Direct has published a rating of "Top 100 global franchises" after a detailed study of brands from around the world. Who uses franchising to the fullest today?

Franchises included in the "Top 100 Global Franchises" were selected from a thousand analyzed offers of franchise networksusing objective and measurable criteria:

  • number of network objects;
  • network income;
  • stability and growth;
  • length of years of work;
  • entry into new markets.
  • best practices in the field of franchisee support and training;
  • environmental policy;
  • social responsibility.

Data for analysis was collected from:

  • Franchise Disclosure Documents (FDD),
  • materials submitted by companies,
  • government reports;
  • published in industry sources of statistics.


The first place has consistently been occupied by the McDonald's franchise in recent years. Today, the network includes approximately 36,900 objects.

2017 was a successful year for the KFC and Burger King franchises, which took second and third positions in the rankings, respectively, and thereby displaced the Subway franchise immediately to fourth place.

Only one of the franchisors in the top ten is a retailer - a network of convenience stores 7 eleven. The network was founded in 1927 in Dallas (Texas, USA). Since 1991, the corporation has been a subsidiary of the Japanese Seven-Eleven Japan Co., Ltd, which, in turn, belongs to the Japanese holding Seven & I Holdings Co. Today, the 7 eleven network includes 63,000 stores in 17 countries (more than 58.5 thousand of them are franchised).

Position in the ranking Franchise name Field of activity Number of objects
1 Catering 36900
2 KFC Catering 20605
3 Burger King Catering 15740
4 SUBWAY Catering 44780
5 7 eleven Retail 63000
6 Hertz Car service, car dealership 9700
7 Pizza Hut Catering 16410
8 Marriott International Hospitality 5975
9 Wyndham Hotels & Resorts Hospitality 8035
10 Hilton Hotels & Resorts Hospitality 4925

Russian franchising follows the international market trends, but with a slight lag of 2-3 years. Those franchises that are becoming the best in America and Europe today set a trend that will appear in Russia tomorrow. So which franchises are thriving in the world today? Those that give customers what they need (such as medical and employment services). Those that give customers what they want (entertainment and beauty services). And those that give something that the general audience did not know about until today (acupuncture, "sushi in a plate") - playing ahead of the market. We have collected the best franchising concepts in the world, which are leaders in their countries in ratings and expert reviews, and “tried them on” to the Russian market.

Asian restaurant franchise

Despite the fact that consumer tastes are changing, Asian cuisine has held a leading position for many years in the American and European market. Today, Asian cuisine franchises offer a wide range of dishes, including not only traditional rolls, but also the recently appeared "sushi in a plate" (the so-called poke bowl, where the visitor can choose fillings for his dish). Investments in the concept of this segment in America range from 3 to 18 million rubles. In Russia, this segment is represented by a variety of WOK concepts and has also become widespread. Asian cuisine, like Italian cuisine, has settled in the hearts of Russian consumers for a long time.

beauty salon franchise

Both eyelash and eyebrow care concepts and hair and skin care services continue to be popular in this segment. The segment is becoming more and more diversified and individualized. If earlier these were beauty salons of a standard format, today there are islands of beauty where you can only tidy up your eyebrows or do only make-up. Or salons where the entrance to the fair sex is completely prohibited. The segment took as its motto “more beautiful and different services” and actively adheres to it, splitting the beauty industry into ever smaller segments and services. Investments to launch a franchise range from 450 thousand rubles to 62 million rubles.

Franchise of an educational institution

It is no wonder that this segment has made it to the list of the best franchises in the world and is so popular - parents are always ready to pay for the education of their children in various fields - from programming to cooking, from swimming to scientific experiments. This segment is out of crisis and continues to develop actively. There are more and more new directions and franchises: football, volleyball, hockey schools, ballet schools. Two- and three-lingual kindergartens and additional education circles. The cost of launching such a franchise ranges from 250 thousand to 164 million rubles, and the choice is from more than a hundred franchises.

entertainment franchise

In general, the target audience of such concepts is children and their parents. The main emphasis has recently been placed on the latter, so the draw and drink franchise (combining drawing lessons for children and a restaurant for parents), quests, quizzes, augmented reality attractions and amusement parks are very popular. Investments in the launch of an entertainment franchise range from 181 thousand to 169 million rubles.

Fitness Franchise

Despite the fact that this segment continues to grow from year to year, its structure is changing significantly. Small mobile fitness studios are gaining popularity, the opening costs of which do not exceed 5.7 million rubles. In general, investments in the launch of such a concept range from 289 thousand to 290 million rubles.

And now it is worth mentioning those projects that have been included in the international list of the best franchises over the past few years, but are still underdeveloped in Russia.

Frozen Dessert Franchise

Even though the market was saturated with frozen yogurt franchises a couple of years ago, their popularity has not waned, in fact, the number of such concepts continues to grow. Today, the trend abroad is frozen custard and gelato. The cost of launching such an enterprise is from 2.8 million to 112.6 million rubles.

Pest Extermination Franchise

More recently, a concept specializing in the destruction of insects (mites, mosquitoes) outside the home continues to grow steadily, thanks to relatively low investment and high consumer demand. The cost of launching such a franchise ranges from 1.5 million to 6.9 million rubles.

Pet Services Franchise

A pet is not an element of property for a long time, but a full-fledged member of the family. Pet services franchises include a wide range of services - feeding, training, hairdressing and other types of care. According to forecasts, in America spending on pets in 2018 will reach 4 billion rubles. The cost of opening the concept is from 1.4 million to 73 million rubles.

Employment Service Franchise

HR companies employ about 15 million temporary and permanent workers annually, it is not surprising that the growth of this segment outstrips even the increase in the number of jobs. Despite this fact, the segment is developing dynamically. Investments in opening a franchise - from 4.7 million to 17 million rubles.

Almost all of these areas are represented in our FRANCHISE CATALOG and you can choose the right direction for you.

Do you want to open a business and be sure that it will bring profit? We have analyzed the most profitable franchise offers and created a separate catalog that includes the best franchises of 2020 and 2019 - 64 offers in total.

How we determined 💰 the best franchises in Russia

To compile this catalog, we have done a lot of work. The result is profitable and profitable franchises, collected for your convenience in one place.

How we chose the best Russian franchises:

  • Analyzed the needs of the audience
  • We studied the fullness of the offer of all business niches
  • Determined the competitiveness of franchising companies
  • Calculate the payback period for successful franchises
  • Assessed the degree of franchising support
  • Find out how franchisees develop

One of the tasks that the compilers of the catalog faced was to collect proposals for the whole of Russia from various fields of activity. You are not limited either in the choice of business area, or in the amount of investments, or in the region of opening.

💡 Finding and buying a good franchise is easy!

Working with the catalog is very convenient. Franchise cards contain detailed information about payback periods, royalties, lump sums and terms of cooperation.

Interested in learning more or ready to buy a franchise? Contact us by phone or leave a request on the site.

The leading places are occupied by retail trade in non-food products and the service sector.

Increasing percentage service franchises provided to businesses (for example, accounting, legal, staff leasing, etc.). Among the companies providing services to individuals, centers for the development and organization of leisure for children, as well as medical organizations, come to the fore.

Continues its development and franchise in retail. Depending on the economic situation, the demand for certain enterprises fluctuates. Fixed-price stores, as well as drugstores and grocery stores with low prices, are gaining popularity. In crisis conditions, clothing and footwear stores usually experience some decline in customer flow and, consequently, profits.

restaurant business Since the crisis is also experiencing a drop in demand and popularity among potential franchisees. However, franchises are still sold and bought - the choice is more often made in favor of inexpensive cafes, often from the fast food sector or to-go coffee houses, investments in which do not exceed 6-7 million rubles.

The most unpopular areas for a franchise are media and manufacturing sector. Next, we will consider franchises of well-known brands.

TOP 10 most popular franchises in Russia

Genetic Test

Genetic-test is one of the new trends in the field of education, which allows you to learn everything about a person's abilities by a fingerprint in a few minutes. The company was based on many years of research and study of available materials on the relationship between achievements and human fingerprints.

The franchisee receives all the materials necessary to get started in his personal account. The main emphasis of the company is on the desire to help a person in his self-development.

Franchise year: 2011
Lump sum: missing
Royalty: from 100 rubles (from 1 client)
Initial investment: from 50.000 - 60.000 rubles
Payback: from 1 month

What is included in the franchise package: Providing all the necessary information materials, including step-by-step instructions on how to run a business.

TELE2

Cellular communication operator, the main region of development is Russia. The company provides services to both private and corporate clients. Tele2 guarantees a high level of service and the provision of quality services at low prices.

One of the most successful franchises in Russia can be purchased by both a large retailer and an entrepreneur with no experience in business development in the field of communications.

Franchise year: 2003
Lump sum: up to 200.000 rubles
Royalty: 4%
Initial investment: from 500.000 rubles
15 m2
Payback: from 1 - 1.5 years

What is included in the franchise package: Providing a ready-made business project, which includes all the nuances of starting and developing a business. Consulting on all issues.

peppy day

The coffee-to-go network is already present in more than 45 cities of Russia and the CIS countries. The attraction of a franchise lies in the profitability of the business, in addition, opening such a coffee shop is a great idea for a newbie startup or for those who want to do something other than business.

Number of enterprises: over 120
Lump sum: 100.000 rubles
Royalty: missing
Initial investment: from 170.000 rubles
: 2 m2
Payback: from 3 months

What is included in the franchise package: Providing informational materials for the full launch of the coffee shop. Provision of technical equipment. Low prices for a constant supply of coffee and other ingredients, assistance in finding suppliers. Communication both with the company itself and with other franchisees to exchange experience.

INVITRO

An independent laboratory, one of the largest companies in Russia and the CIS countries in the field of commercial laboratory services. 2 years after the launch of the franchise, the company entered the list of "TOP - 5 best franchises in Russia", and also won an award in this area for the first time.

Over 10 years of work, more than 250 franchisees appeared, more than half of them have opened and are developing more than one point. INVITRO is a well-known laboratory with which both private and public medical institutions cooperate.

Founding year of the franchise: 2006
Number of enterprises: more than 800
lump sum from: from 300.000 - 700.000 rubles
Royalty: 28.000 rubles a year after the start of work
Initial investment: 2 - 2.5 million rubles
Minimum room area: from 60 m2,
Payback: from 1.5 - 2 years

What is included in the franchise package: The right to work on behalf of the brand. A personal curator who at any time will answer questions that arise in the process of opening and developing a business. Provision of consumables. Free delivery of biomaterials from the franchisee to the main laboratory.

BEGEMOTIC

Children's toy store, the network of which has been developing in Russia for 8 years. The range includes products of both own brands and global manufacturers.

The company is the winner of numerous awards, including for the development of the franchise network.

Founding year of the franchise: 2008
Number of enterprises: more than 900
Lump sum: 117.000 rubles
Royalty: missing
Initial investment: from 1.000.000 rubles
Minimum room area: from 50 m2; the franchisor recommends opening a 100 m2 store
Payback: from 8 months

What is included in the franchise package: Development of a business project depending on the individual characteristics of the opening region. Assistance in placing an order for equipment and providing discounts. Advertising consultations, assistance in the development of layouts. Training in the technology of doing this type of business with the provision of materials.

Milavitsa

A network of women's underwear stores founded in 1992 in Belarus. Quality products are in the middle price segment, the range is wide and varied, often changing - all this ensures constant consumer demand.

In addition to Russia and Belarus, the company is developing in more than 20 countries of the world, including Ukraine, the CIS, the Baltic countries, etc.

Year of foundation: 1992
Number of enterprises: over 600 in 23 countries
Lump sum: missing
Royalty: missing
Initial investment: from 2.3 million rubles
Minimum room area: from 40 - 50 m2
Payback: from 1 - 1.5 years

What is included in the franchise package: Evaluation of the premises, provision of a free design project. Consultation on opening and development of the store. Partial reimbursement of the cost of opening a store and window dressing. Staff training, provision of training materials.

Personal solution

A company providing services of handymen, loaders, merchandisers, etc.

The franchise does not require large investments and special skills. By opening a business in a city with a population of 40,000 or more, with the presence of large trading floors and manufacturing enterprises, the franchisee can count on a quick payback and high profits within a few months after launch.

Franchise year: 2007
Number of enterprises: more than 100 in 5 countries
Lump sum: 179.000 rubles
Royalty: 7000 rubles
Initial investment: from 194.000 rubles
Payback: from 2 – 5 months

What's included in the franchise package: A step-by-step explanation of starting and growing a business based on the history of the company. Training at the head office. Client search consulting. Providing technical support. Representation on the site and the right to work on behalf of the brand.

subway

One of the leaders in the field of catering and fast food. Subway is the largest franchise chain in the world for fast food restaurants.

The assortment includes fresh sandwiches, rolls, salads, the ingredients for which are chosen by the visitor. The order is prepared immediately in front of the buyer. The products used for cooking are always fresh and of high quality, as Subway presents fast food that is as harmless to the body as possible.

Founding year of the franchise: 2004
Number of enterprises in Russia: about 700
Lump sum: 7.5 thousand $
Royalty: 8% + advertising fee 3.5% of turnover
Initial investment: 65 - 150 thousand $
Minimum room area: from 40 m2
Payback: from 1 year

What is included in the franchise package: Assistance in choosing the location of the restaurant. Full staff training in a special center in St. Petersburg. Assistance in ordering equipment, providing a design and plan for a cafe to be opened. Assistance in finding product suppliers, their approval. Full consulting on all business issues. Advertising support.

CARDZAVOD

One of the largest enterprises in Russia for the production of plastic cards was founded in 2008. When making cards, special software is used, which is able to create unique personalized barcodes, depending on the wishes of the customer.

Cardzavod products are quite relevant, since more than 90% of companies use plastic cards in one way or another. Due to the large volumes of production, product prices are relatively low and remain competitive even with franchisee mark-ups.

The franchise work scheme is as follows: the franchisee is looking for customers in his city and sends an order to the main enterprise that produces plastic cards with specified parameters. After that, the franchisee only has to receive the order by mail and give it to the client.

By gradually building up a customer base, after a few months you can get big profits, including passive ones (from “old” customers).

Franchise year: 2008
Number of enterprises: more than 100 representatives
Lump sum: 15.000 rubles
Royalty: missing
Initial investment: 15.000 rubles
Payback: from 1 month

The franchisor provides ready-made presentations to demonstrate the assortment to the client and examples of completed orders, as well as examples of contracts and letters for working with clients. If necessary, a designer is provided to develop the design of the cards. Full information consulting is carried out before and during work.

33 penguins

A network of ice cream parlors with enterprises in Russia, Belarus, Kazakhstan and Mongolia. Within 10 years, more than 1,500 cafes of various formats have been opened under the franchise in 170 cities of different countries.

Natural ice cream "33 penguins" belongs to the premium class. The assortment includes more than 50 types of ice cream prepared according to unique recipes (Italian or self-developed), as well as various additives (nut toppings, berry-fruit sauces) and drinks.

Ice cream is served in a cone, a glass or in a special thermal package, in which it does not melt for 1-1.5 hours.

33 Penguins franchisees offer two cafes for opening under a franchise at once for a faster return on investment and business development.

Franchise year: 2006
Number of enterprises: over 1500
Lump sum: 370.000 rubles
Royalty: absent (even if several outlets are opened by one franchisee)
Initial investment: from 1.000.000 rubles
Minimum room area: from 2 - 12 m2
Payback: from 6 months

The franchisor provides a ready-made business project, including free cafe design and equipment. The package also includes ingredients for the preparation of ice cream and related products and their delivery, menu.


The franchisee guarantees the provision of marketing assistance, advice on various issues of business organization and ensuring that the company's corporate standards are met.

What other franchises are in great demand in Russia?

Other popular franchises

Name Sphere Lump sum Royalty Initial investment Minimum room area Payback
MY COFFEE coffee house From 1500€ 3% From 450.000 rubles From 1 - 4 m2 From 5 months
KFC Fast food 48.400$ 6% + advertising fees 4 - 5% 700.000$
Yves Rocher beauty and health Missing Missing From 100.000€ 35 m2 1 – 3 years
1C Information Technology From 30.000 rubles 5% From 100.000 rubles From 1 year
mangosteen Vending Missing Missing From 199.000 rubles 1 - 2 m2 From 5 months
Kari Shoes 1000 rubles Missing From 4.5 - 6 million rubles To be specified when applying for a franchise From 2 years
Pyaterochka Foodstuffs From 450.000 - 550.000 rubles Missing From 6 million rubles From 300 m2 From 6 months
Lukoil gas station 400.000 rubles From 217.000 rubles From 5.950 million rubles To be specified when applying for a franchise
2 GIS Information Technology Calculated individually Calculated individually From 200.000 $ From 2 years
chocolate dream Holiday organization services 250.000 rubles 3000 rubles starting from 3 months of work From 350.000 rubles From 3 months

The choice of the most famous franchise primarily depends on the financial capabilities of the franchisee, so most of them choose a business with high profitability and as little investment as possible. The choice of the sphere for opening a franchise is also important, since the potential profit and payback directly depend on consumer demand.

Therefore, franchises remain popular in the service sector, retail (mid-price stores), as well as the restaurant business (small coffee shops and fast food).

 

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