Who did Steve Jobs start with? Steve Jobs is the success story of a man who changed the world! Creation of Apple

One of the most valuable companies in 2014 is Apple. According to Fortune Global 500 estimates, Yabloko occupied an honorable fifteenth place in 2014, losing a couple of positions to Samsung Electronics. But in 2012, when Apple reached 500 billion in equity capital, surpassing the oil and gas company Exxon Mobil, Fortun gave Yabloko first place. But 500 billion dollars is not a record for them, because on February 10, 2015, a maximum world record was recorded in stock trading - $122 per share, the estimated value of the company was more than seven hundred billion dollars.

From the first day of their birth, Yabloko had many managers, including Steve Jobs, the founder of Apple, who was included in the Guinness Book of Records as the lowest paid executive director with a daily salary of $1.

During the existence of Yabloko, the company’s financial indicators either grew rapidly or fell down with the same desire, and the company’s managers influenced the technological direction.

Among the significant figures was Steve Wozniak, who became the founder of Apple.

According to statistics from various research centers, the main growth of Yabloko was observed during the reign of Steve Jobs, and declines were observed during the years of his absence. Therefore, we can safely call Steve Jobs the main key figure in the development of the company.

Founders of Apple

Over the years of its existence and growth, there have been many debates about who is the founder of Apple - Wozniak or Jobs. And is it true that the first Apple computer was assembled in a garage, or in a student laboratory where both Steves worked?

Some authoritative publications, collecting historical information, interviews and answering the question of who is the founder of Apple, wrote “Steve Jobs and Steve Wozniak,” while others wrote “Steve Jobs is the only founder of the company.”

But both Steves, answering the journalists’ question, evasively avoided answering, without solely taking upon themselves the function of creator. So who officially became the founder of Apple, according to the papers? Most sources say that Steve Jobs is the official and sole founder of the company.

From historical information

The company was officially registered in April 1976, although Jobs and Wozniak began their activities much earlier, meeting in the garage and assembling the first computer based on the eight-bit microprocessor MOS 6502 Technology.

Many print media that have written and are writing articles about the history of the creation of Apple, opposite the question “who is the founder of Apple,” indicate: Steve Jobs, although Jobs himself always said:

Steve Wozniak and I worked together to create the first Apple computer.

After the official registration of the company, the first computer, Apple-1, saw the light of day, and a little later, Apple-2, which sold millions of copies.

The Apple-2 industry continued until 1993, improving somewhat from release to release.

Since in the 80s Apple-2 computers had few competitors, the main peak in the popularization of the personal computer from Yabloko fell precisely during this period; over five million devices were sold.

However, at the same time, the company experienced failure, having released an unsuccessful model of the Apple-3 computer, which, surprisingly, did not at all affect the sales of the first shares of the Yabloko company.

Failures continued to plague the company in 1981, when Steve Wozniak left the company due to a plane crash, and Jobs was forced to lay off more than 50 employees. The mass layoff was associated with the failed Apple-3 project.

To lift the company from the bottom, Jobs invited John Sculley to the position of president of the company.

But the business relationship between Jobs and Sculley did not work out, and Jobs left Yabloko, creating the Next company.

Birth of the Macintosh

The famous Macintosh computer was first released in 1984. For twenty years, the Yabloko company has been producing these computers as its main product, using Motorolla processors and its own Mac OS operating system.

In the mid-90s, Apple licensed the right to use its own OS to other computer manufacturers, but the licenses were soon revoked.

In 1996, the Yabloko company was on the verge of bankruptcy. Losses amount to more than two billion dollars.

In 1997, the founder of Apple, Steve Jobs, returned to the Yabloko members, after which the company's business went uphill. The company begins to master new technologies not related to computers, and already in 2001 the first iPod music player was released.

In 2007, Apple released the sensational iPhone, and Steve Jobs began to be called the first person in the world to provide users with pocket Internet.

Three years later, Apple releases the first iPad.

The last three new products released by the company radically change the financial situation, and Apple becomes the most successful manufacturer in the market of modern gadgets.

Litigation

The stunning success of Yabloko gave rise to envious people, and caring competitors, one after another, began to overwhelm the company with lawsuits.

Even the Finnish company Nokia did not stand aside and in 2009 filed a lawsuit against Yabloko, accusing them of violating several patents. The court then upheld the claim from Nokia and ordered Yabloko to pay compensation.

While the two giants were suing, the world saw the light of a line of gadgets from Samsung Galaxy, like two peas in a pod similar to the iPhone and iPad. Apple filed a lawsuit against Samsung with the wording “copying software, interface and design” of the above-mentioned gadgets, but in response, Samsung filed a lawsuit against Yabloko with the same wording that Nokia filed and won in 2009.

The court found both companies to be violators, satisfying all claims, and ordered them to pay compensation to each other, and also banned the sale of popular gadgets on their territory by both companies (the trials took place in South Korea).

Death of Steve Jobs

In 2011, Steve Jobs died of an incurable disease. Apple has continued its work and is successfully releasing new innovative devices.

Steven Paul Jobs is an American inventor and entrepreneur. One of the founders of Apple Corporation and the Pixar film studio. He went down in history as the man who revolutionized mobile gadgets.

Childhood

Steve was born in 1955 in San Francisco. His parents are unregistered Syrian Abdulfattah (John) Jandali and German Joan Schieble, who met at the University of Wisconsin. Joan's relatives were against this union and threatened to deprive the girl of her inheritance, so she decided to give the child up for adoption.

The boy ended up in the family of Paul and Clara Jobs from Mountain View, California, who named the newborn Steven Paul Jobs. My adoptive mother worked in an accounting firm, and my father worked as a mechanic in a company that produced laser systems.

At school, Steve was a restless bully, but thanks to the efforts of teacher Mrs. Hill, little Jobs began to demonstrate amazing academic performance. So, from the fourth grade he went straight to the sixth at Crittenden High School. Due to the high level of crime in the new area, Steve's parents were forced to use their last funds to buy a house in the more prosperous Los Altos.

At age 13, Jobs called Hewlett-Packard President William Hewlett at home. The boy was assembling an electrical appliance and needed some parts. Hewlett talked with the boy for 20 minutes, agreed to send everything he needed and offered to work in his company over the summer.

As a result, Stephen dropped out of the University of California, Berkeley, where he was attending classes, and began working at Hewlett-Packard. There Jobs met a man whose meeting determined the boy's future fate - Stephen Wozniak.

Education and first job

In 1972, Jobs entered Reed College in Portland, but dropped out after the first semester because the university was too expensive and his parents spent all their savings on their studies. With the permission of the dean's office, the talented student attended creative classes for another year for free. During this time, Steve managed to meet Daniel Kottke, who became his best friend along with Wozniak.

In February 1974, Steve returned to California, where his friend and technical genius Wozniak invited Jobs to work as a technician at Atari, which produced games such as the famous arcade game Pong.

Since university, Stephen was interested in the hippie subculture, so after six months of work he went to India. The journey was not easy: Jobs suffered from dysentery and lost 15 kilograms. Later on the trip, Kottke joined him and they set off together in search of a guru and spiritual enlightenment. Years later, Steve admitted that he went to India to resolve the inner feelings caused by his biological parents abandoning him.

Steve Jobs' legendary speech to Stanford graduates

In 1975, Jobs returned to Los Altos and re-employed Atari, volunteering to quickly create the circuitry for the video game Breakout. Steve had to minimize the number of chips on the board, for the removal of each of which there was a reward of $100. Jobs convinced Wozniak that he could complete the job in 4 days, although such work usually took several months. In the end, the friend managed, and Wozniak gave him a check for $350, lying that Atari paid him 700 instead of the real 5000. Having received a large sum, Jobs quit his job.

Inventor's career

Steve was 20 years old when Wozniak showed him a computer he made and convinced his friend to build a PC to sell. It all started with the production of printed circuits, but eventually young people came to assembling computers.

In 1976, draftsman Ronald Wayne was hired and Apple Computer Co. was created on April 1. For start-up capital, Steve sold his minivan, and Wozniak sold a programmable calculator. The total was $1,300.

A little later, the first order was received from a local electronics store, but the team did not have the money to buy parts for 50 computers. They asked suppliers for a 30-day credit, and within ten days the store received its first batch of computers, called Apple I, each costing $666.66.

The world's first mass-produced computer from IBM appeared the same year Wozniak completed work on the Apple II, so Jobs ordered the launch of an advertising campaign and the creation of beautiful packaging with a logo to beat the competition. New Apple computers have sold 5 million copies around the world. As a result, at the age of 25, Steve Jobs became a millionaire.

At the end of 1979, Steve and other Apple employees went to the Xerox (XRX) research center, where Jobs saw the Alto computer. He immediately became obsessed with the idea of creating a PC with an interface that would allow him to give commands with a cursor.

At that time, the Lisa computer was being developed, named after the daughter of Steve Jobs. The inventor was going to implement all Xerox developments and lead the project of an innovative computer, but his colleagues Mark Markulla, who invested more than 250 thousand dollars in Apple, and Scott Forstall reorganized the company and removed Jobs.

In 1980, computer interface specialist Jef Raskin and Jobs began work on a new project - a portable machine that was supposed to fold into a miniature suitcase. Raskin named the project Macintosh after his favorite apple variety.

Even then, Stephen was a demanding and tough boss; working under his leadership was not easy. Numerous conflicts with Jeff led to the latter being sent on leave and later fired. A little later, disagreements forced John Sculley to leave the corporation, and in 1985, Wozniak. At the same time, Steve founded the NeXT company, which worked in the field of hardware.

In 1986, Jobs took the helm of the Pixar animation studio, which produced many world-famous cartoons, such as “Monsters, Inc.” and “Toy Story.” In 2006, Steve sold his brainchild to Walt Disney, but remained on the board of directors and became a Disney shareholder with 7 percent of the shares.

In 1996, Apple wanted to buy NeXT. So Steve returned to work after many years of suspension and became the manager of the company, joining the board of directors. In 2000, Jobs entered the Guinness Book of Records as the CEO with the most modest salary - $1 per year.

Presentation of the first iPhone. When the world changed forever

In 2001, Steve introduced his first player called the iPod. Later, the sale of this product brought the main income to the company, as the MP3 player became the fastest and most capacious player of that time. Five years later, Apple presented the network multimedia player Apple TV. And in 2007, the iPhone touchscreen mobile phone went on sale. A year later, the thinnest laptop on the planet, the MacBook Air, was demonstrated.

Stephen skillfully used all his old knowledge: his passion for calligraphy during his university years allowed him to create unique fonts for Apple products, and his interest in graphic design made the iPhone and iPod interface recognizable all over the world.

Jobs had a keen sense of what the buyer needed, so he sought to create a miniature machine that could satisfy every whim of the modern user. Stephen's ideas were not always innovative; he skillfully used existing developments of others, but brought them to perfection and “packed them in a beautiful wrapper.”

Steve Jobs and his 10 rules for success

In 2010, Jobs introduced the iPad, an Internet tablet, which caused confusion among the public. However, Stephen's ability to convince the buyer that he needed this product raised tablet sales to 15 million copies a year.

Personal life of Steve Jobs

Steve Jobs called Chris Ann Brennan his first love. He met a hippie girl in 1972, after running away from his parents. Together they studied Zen Buddhism, took LSD and hitchhiked.

In 1978, Chris gave birth to a daughter, Lisa, but Stephen stubbornly denied his paternity. A year later, a genetic test proved Jobs's relationship with his daughter, which obligated him to pay child support. The inventor rented a house in Palo Alto for Chris and Lisa and paid for the girl’s education, but Steve began communicating with her only years later.

Steve Jobs is an American entrepreneur, inventor, and industrial designer who is widely recognized as a pioneer of the information technology era.

Jobs gained the greatest fame as one of the founders of the Apple corporation and the Pixar film studio. Many consider him a true revolutionary in the field of mobile gadgets, as well as a brilliant marketer.

Education and first job

In 1972, Jobs entered Reed College in Portland, but was expelled after six months. This was due to the overly expensive education, which turned out to be unaffordable for his parents.

After leaving Reed College, Steve began to become seriously interested in Eastern spiritual practices. In addition, he refused to eat meat and repeatedly experimented with fasting.

An interesting fact is that Jobs liked to spend his free time with hippies, listening to The Beatles, who were at the peak of their popularity, with them.

In 1975, Jobs set about improving the circuitry for a video game. He had to upgrade the board, minimizing the number of chips located on it.

Atari paid $100 for the removal of each chip. But since Steve had little understanding of electronic circuit design, he was forced to turn to Wozniak.

As a rule, it took more than one month to complete such work, but he convinced his friend to complete the task in 4 days. As a result, after 4 days of intensive work, Wozniak was able to optimize the board for the game.

For such an outstanding result, the company paid Jobs $5,000, but he told his friend that he received only $700, after which he divided this amount in half.

Thus, he had quite a lot of money in his hands, which allowed him to quit his job.

Jobs's career

When Steve Jobs turned 20, he first saw Wozniak’s computer, which he created with his own hands. Then the friends seriously thought about selling such equipment.

However, this required start-up capital. By selling some personal items, they were able to save $1,300.

After that, the guys found a customer willing to buy as many as 50 computers from them. To complete such an order, they had to take out a loan, because they needed to purchase a lot of materials.

After 10 days, the inventors managed to sell some of the computers, which they decided to call “Apple 1”. The price of each of them was $666.

At the same time, IBM began mass production of computers. Then Jobs thought about how to get ahead of his competitor and emerge victorious in this difficult race.

Millionaire at 25

By that time, Wozniak was able to improve his PC, as a result of which Apple 2 was released. This model was faster and had a better design.

As a result, Apple technology began to spread throughout the world, and the number of their computers exceeded 5 million copies. This event became one of the most significant in the biography of Steve Jobs.

At the age of 25, he and his friend Steve Wozniak became millionaires.

The inventors did not stop at the achieved results, but on the contrary continued to modernize their products.

Soon a new PC "Lisa" appeared, which Steve named after his daughter.

Later, his colleagues Mark Marculla, who invested more than $250,000 in Apple, and Scott Forstall reorganized the company and decided to remove Jobs.

Mac

After his dismissal, he began collaborating with Jeff Raskin. Together with him, he wanted to create a portable machine that would be small in size and could fit into a small suitcase. This device was later called the "Macintosh".

It is worth noting that conflicts often arose between Jobs and Raskin, since Jobs was already a very demanding and principled boss.

As a result, Raskin was fired, and later, due to disagreements, John Sculley and Wozniak also quit.

After this, Jobs formed the hardware company NeXT.

In 1986, he became the head of the Pixar animation studio, which produced many popular cartoons.

Soon Apple announced that it would buy NeXT for $427 million. The deal was completed in late 1996, and Jobs was introduced to the Apple team as "adviser to the chairman."

Return to Apple

The company immediately began to feel movement: production was reduced, followed by a series of personnel changes and reshuffles.

It became clear that Jobs would try to regain Apple, although he called himself only a “consultant” and in every possible way denied claims to power, citing his employment at Pixar and the need to devote more time to his family.

At the same time, Jobs quickly managed to bring people loyal to him to key positions in the company and acquired a clear reputation: he became an eminence grise at Apple.

A short time later, he received the position of manager of Apple, joining the board of directors. An interesting fact is that in 2000 Jobs was included in the Guinness Book of Records as the director with the smallest salary - $1 per year.

In 2001, Jobs introduced the world to an MP3 player called the iPod, which gained incredible popularity. The player had unique technical characteristics, excellent design and a large amount of memory.

After this, a series of striking events related to innovative developments occurred in the biography of Steve Jobs.

Apple introduced the Apple TV media player, and soon the iPhone touchscreen phone went on sale. Less than a year later, the company developed the thinnest laptop ever, the MacBook Air.

Jobs' genius

Researchers have always been interested in the question of why Apple products have long held leading positions in the global electronics market, leaving all competitors far behind.

When answering this question, it is impossible not to admit that this was only possible thanks to Steve Jobs.

Jobs attached great importance to the appearance and interface of his devices. Apple products were one of a kind and could not be confused with any other brand.

Steve always thought several steps ahead and tried to anticipate the desires of the consumer. It is worth noting that he often used other people’s developments, which he brought to perfection before implementation.

You can recall one interesting fact from the biography of Steve Jobs, which fully reveals his talent as a marketer. In 2010, they introduced the iPad tablet as a full-fledged alternative to a laptop.

However, the public showed little interest in the gadget. The situation was further complicated by the fact that he actively advertised his netbooks, claiming that the future lay behind them.

This is where Jobs's oratorical talent showed itself. He described the iPad so masterfully that he literally forced people to buy it.

As a result, in just one year, more than 15 million people purchased the tablet, which was almost a record figure in the world.

Personal life

At the age of 17, Steve Jobs met Chris Ann Brennan, who was a hippie. Together they mastered various eastern practices and also hitchhiked.

In 1978, their girl Lisa was born. An interesting fact is that Jobs initially categorically denied his paternity, stating that Chris was not only dating him. As a result of legal proceedings and a genetic test, it turned out that he was the father.

When Lisa grew up, Steve got along quite well with her, and recalled the story of denying his paternity with annoyance:

“I shouldn’t have behaved like that. Then I did not imagine myself as a father and was not ready for it. If I could change everything now, I would, of course, behave better.”

In 1982, Steve began an affair with artist Joan Baez, but their relationship ended after 3 years.

After that, he met Tina Redse, with whom he fell in love at first sight. At that time, she worked as a computer consultant, and most importantly, she was also interested in the hippie subculture.

Feelings arose between them, but things never came to a wedding. When Steve Jobs proposed to her, Tina turned him down and their relationship ended.

In 1989, Jobs met and began dating Lauren Powell, who was a bank employee. A year later they decided to get married. Later they had a boy, Reed (1991), and two girls, Erin (1995) and Eve (1998).

Death of Jobs

In October 2003, Jobs was diagnosed with pancreatic cancer. The doctors unequivocally insisted on urgently operating on him.

However, he refused surgery for 9 months, preferring to use unconventional methods. Subsequently, he very much regretted it.

He gave his last speech on June 6, 2011, and on August 24 he announced his resignation as CEO of Apple.

Fully concentrating on the fight against the terrible disease, he used various treatment methods, but he was never able to defeat the disease.

Some researchers call Jobs “the greatest entrepreneur of our time,” and put him on a par with such personalities as Thomas Edison and.

Jobs statue in Graphisoft Park in Budapest

In 2013, the film “Jobs: Empire of Seduction” was shot, based on facts from his biography.

In 2011, Graphisoft unveiled the world's first bronze statue of Steve Jobs in Budapest, hailing him as one of the greatest figures of our time.

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Zodiac sign: Pisces

Place of birth: San Francisco, USA

Height: 188

Occupation: entrepreneur, pioneer of the era of IT technologies, founder of Apple, NeXT and Pixar

Marital status: married

Father : biological:
Abdulfattah "John" Jandali (b. 1931)
foster:
Paul Reingold Jobs (1922-1993)

Mother: biological:
Joan Carol Schieble (b. 1932)
reception:
Clara Jobs (Hagopian) (1924-1986)

Children :O t Chris Ann Brennan:

Lisa Brennan-Jobs (born 1978),

from Lauren Powell:

Reed Jobs (born 1991),
Erin Jobs (born 1995),
Eve Jobs (b. 1998)

Steve Jobs: biography

Today's issue is dedicated to the great entrepreneur of the previous and our generations - Steven Paul Jobs.

For those who prefer watching a documentary rather than reading, you can find out detailed information about the life of Steve Jobs from the video provided. This is the best thing I found on YouTube. I hope you find it very interesting.

Abdulfatt Jandali's father, a Syrian by birth, held the position of teaching assistant at the University of Wisconsin. Mother Joan Schieble, a German by nationality, was a student at the same educational institution. The young people were not married, as the girl’s family was against their relationship. That is why Stephen's mother was forced to give birth in a private California clinic. After which he gives the child to foster parents to raise.

Steve was adopted by Paul Jobs and his wife Clara, who could not have their own children. The only requirement of the biological mother was that the boy should receive a higher education.

Two years later, Steve had a sister, Patty, who was also adopted. After some time, the family leaves San Francisco and stops in the town of Mountain View. In these parts, Paul Jobs found a job without any problems; he was an auto mechanic. It was necessary to raise money to pay for college for the children. Steve's father wanted to instill his son's interest in mechanics, but young Jobs was much more attracted to electronics. With all this, Mountain View was a center of high technology. One way or another, this is where the journey of a great entrepreneur begins.

Elementary school was not an easy test for Steve; the boy had problems with teachers, although he was quite an intelligent student. Even in those years, Jobs Jr. thought that the education system was boring, formal and soulless. But everything changed when one of the teachers was able to find an approach to the restless prankster. As a result, the boy began to study diligently and was able to skip two grades.

During his school years, Steve was interested in radio electronics and went to the corresponding circle. Among his inventions in his early years, one can highlight an electronic frequency meter, which he assembled himself. Thanks to his communication skills and his abilities, Steve Jobs worked for some time on an assembly line at the famous Hewlett-Packard company.

At the age of 16, like many other teenagers, the guy began to have conflicts with his parents, mainly with his father. The reason for the disagreement was Steve's passion for hippie culture, the music of Bob Dylan and The Beatles; Jobs Jr. also loved to smoke marijuana and used LSD.

At the same time, Stephen met Stephen Wozniak, who was 5 years older than him. The guys quickly became best friends, as they understood each other without difficulty, and they were both interested in computers and electronics.

It didn't take long before Jobs and Wozniak's first joint invention appeared. In high school they made a device they called a blue box that allowed them to make free phone calls. The essence of the invention was that the guys were able to find an approach to hacking the telephone network by selecting tone signals.

At first it was just fun, but then Stephen realized that he could make money from it. Their shop quickly closed, but the understanding that electronics brings money and the taste of excitement remained.

1972 Steve Jobs enters the private liberal arts college Reed College. The training schedule is very busy, so students had to devote a lot of time to preparation and classes.

After 6 months of training, Jobs could not stand it and quit college, seeing no point in wasting his time. During this period, his biography of a young man was much more attracted to Eastern spiritual practices, Zen Buddhism and vegetarianism.

Apple Company

Steven Jobs begins his work as a technician at the young company Atapi. She was engaged in the production of computer games.

During the same period, Wozniak was working on creating and improving boards for a personal computer, not yet for sale. But after a little time, Jobs began to get a picture of what could happen if he started selling such boards.

And so Steve invites his friend to create a joint computer company, which will later become the legendary Apple company. Below I give you the opportunity to watch a biographical film in which you can trace in more detail how the steps were carried out to create and implement computers.

While working on the first version of the Apple I computer, Jobs showed himself to be an authoritarian, tough, partly tyrannical, but at the same time a skillful leader.

The first development was primitive and more like an electronic typewriter.

And in 1976, Wozniak tried hard and created a new board that could work with color, sound, and could connect external media. Some may think that success came only thanks to Wozniak, however, we must not forget about the incredible organizational skills of Steve Jobs. He put a lot of effort into promoting the device and getting people to buy computers that weren't in great demand.

Steve was very critical of even the smallest design details. Thanks to him, the Apple II was equipped with a beautiful plastic case and a miniature appearance. Jobs was smart and understood what was required of him. For example, he hired professional advertising specialist Regis McKenna, and everyone started talking about the new computer.

Then the Apple III, Apple Lisa and Macintosh were developed. Judging by its financial position, the company rapidly developed and prospered. But, if you look at the picture at first glance, it was clear that there was discord in the company at the highest level. Constant scandals and strife, occurring largely due to the difficult character of Steven Jobs.

NeXT and Pixar

All the litigation led to Jobs being suspended from work!

1984 - Jobs leaves his own company. But he does not lose heart, but on the contrary, quickly organizes a new company, NeXT Computer. From this manufacturer the market received only advanced new products that no one else had. But at their price they were not available to the majority of consumers.

At the same time, Steve Jobs buys Pixar studio from George Lucas for $5 million. The main idea was to use animated films to advertise the capabilities of NeXT computers.

But when the cartoon “Tin Toy” was released in 1987 and won an Oscar, Jobs realized that he needed to work in a different direction. Later, this studio created such famous full-length animated films as “The Incredibles”, “Cars”, “Ratatouille”, “Finding Nemo”, “Toy Story”, “Monsters Inc.”, “WALL-E”, “Brave” and others.

2006 Steve sells Pixar to Disney for a whopping $7.5 billion. Despite all this, he remained a shareholder.

Undoubtedly, this is one of the greatest entrepreneurs of mankind. And Pixar's cartoons are incredible.

Return to Apple

20th of December 1996 of the year Apple buys NeXT for $429 million, and Steve Jobs returns to Apple and becomes an advisor to the chairman.

A new development and achievement of Jobs's tenure is the serial production of the iMac all-in-one computer, which attracts everyone with its unusual futuristic design.

This miracle device broke all sales figures in the company's history. In addition, a third of buyers were not previously computer users. All this says only one thing: thanks to the development, a new consumer market has emerged. Steve was absolutely incredible!

The second successful step is the creation of the Apple Store, a network of retail stores around the world , who were engaged in the sale of Apple equipment.

So what made Steve Jobs unique? He not only kept up with the times, but he himself created a new time and dictated the laws of fashion in the IT industry.

For example, a businessman did not miss the opportunity and set up the production of miniature, but at the same time, functional and perfect devices.

iTunes media player;
Music player iPod;
Touch mobile phone iPhone;
Internet tablet iPad.

Yes, these devices are unrivaled around the world, but they were also released to the market earlier than their analogues, which leaves no chance for any of the manufacturers.

Have you ever heard of Russians mourning an American entrepreneur? I'm not, but it happened!

Many books have been written about Steve Jobs and many films have been made. I showed you a couple of them above.

Books about Jobs:

Steve Jobs and Me (I, Woz) / The True Story of Apple. Gina Smith, Steve Wozniak.
Steve Jobs. Leadership lessons. Authors: Jay Elliott, William Simon.
iKona. Geoffrey Young, William Simon
Steve Jobs in first person. George Beam.
Steve Jobs. Walter Isaacson.
Jobs' rules. Universal principles of success from the founder of Apple. Carmine Gallo.
Behind the scenes of Apple or the secret life of Jobs. Daniel Lyons.
Steve Jobs about business. 250 quotes from a man who changed the world. Alan Thomas.
iPresentation. Lessons in persuasion from Apple leader Steve Jobs. Carmine Gallo.
Becoming Steve Jobs. The rise of Steve Jobs. Authors: Brent Schlender, Rick Tetzeli.
A man who thought differently. Karen Blumenthal.
What is Steve thinking? Lander Kenny.

I recommend watching this movie:

Film "iGenius: How Steve Jobs Changed the World"(“iGenius: How Steve Jobs Changed the World”).

Personal life

You can understand how things were with Steve’s personal life by watching the movie “Jobs. Empire of Temptation”, the second video in this article.

Young Steve was loving, as befits the hippie culture. The first woman he loved was Chris Ann Brennan. Their relationship was not easy, it was complex, the couple often quarreled and even separated.

I don't trust a computer I can't lift.

The creator of the iPhone, Steven Paul Jobs, better known as Steven Paul Jobs, Steve Jobs, is one of the founders of Apple, Next, Pixar corporations and a key figure in the global computer industry, a man who largely determined the course of its development.

The future billionaire was born on February 24, 1955 in the town of Mountain View, California (ironically, this area would later become the heart of Silicon Valley). Steve's biological parents Abdulfattah John Jandali (a Syrian emigrant) and Joan Carol Schible (an American graduate student) gave their illegitimate child for adoption to Paul and Clara Jobs (née Hakobyan). The main condition for adoption was that Steve receive a higher education.

While still in school, Steve Jobs became interested in electronics, and when he met his namesake Steve Wozniak, he first thought about a business related to computer technology. The partners' first project was BlueBox, a device that allowed long-distance calls for free and was sold for $150 apiece. Wozniak was involved in the development and assembly of the device, and thirteen-year-old Jobs was selling illegal goods. This distribution of roles will continue in the future, only their future business will now be completely legal.

In 1972, after graduating from high school, Steve Jobs entered Reed College (Portland, Oregon), but quickly lost interest in studying. After the first semester, he was expelled of his own free will, but remained living in friends’ rooms for about another year and a half, sleeping on the floor, living on money from returned Coca-Cola bottles, and once a week coming to the local for free lunches. Hare Krishna temple. Then he took a calligraphy course, which subsequently gave him the idea to equip the Mac OS system with scalable fonts.

Steve then got a job at Atari. There, Jobs develops computer games. Four years later, Wozniak creates his first computer, and Jobs, while continuing to work at Atari, organizes its sales.

Apple

And from the creative tandem of friends, the Apple company grew (Jobs suggested the name “Apple” due to the fact that in this case the company’s phone number appeared in the telephone directory right before “Atari”). The founding date of Apple is considered to be April 1, 1976 (April Fool's Day), and the first office-workshop was the garage of Jobs' parents. Apple was officially registered in early 1977.

And the second most of the developments was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to refine the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new personal computer market.

The debut model of the computer was called Apple I. During the year, the partners sold 200 of these machines (the price of each was 666 dollars 66 cents). A decent amount for beginners, but nothing compared to the Apple II, which came out in 1977.

The success of the Apple I and especially the Apple II computers, coupled with the advent of investors, made the company the undisputed leader in the computer market until the early eighties, and the two Steves became millionaires. It is noteworthy that the software for Apple computers was developed by the then young company Microsoft, created six months later than Apple. In the future, fate will bring Jobs and him together more than once.

Macintosh

The milestone event was the conclusion of a contract between Apple and Xerox. Revolutionary developments, which Xerox could not find a worthy use for for a long time, later became part of the Macintosh project (a line of personal computers designed, developed, manufactured and sold by Apple Inc). In fact, the modern personal computer interface with its windows and virtual buttons owes much to this contract.

It's safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the control of the machine was carried out using intricate commands typed by “initiates” on the keyboard. Now the mouse becomes the main working tool.

The success of the Macintosh was simply stunning. At that time, there was no competitor in the world even closely comparable in terms of sales volume and technological potential. Shortly after the release of the Macintosh, the company ceased development and production of the Apple II family, which had previously been the company's main source of income.

Jobs' departure

Despite significant successes, in the early 80s. Steve Jobs is gradually beginning to lose his position in Apple, which by that time had grown into a huge corporation. His authoritarian management style leads first to disagreements and then to open conflict with the board of directors. At age 30 (1985), the Apple founder was simply fired.

Having lost power in the company and his job, Jobs did not lose heart and immediately set about new projects. First, he founded the company NeXT, which specialized in the production of complex computers for higher education and business structures. This market was too narrow, so no significant sales could be achieved.

A much more successful undertaking was the graphics studio The Graphics Group (later renamed Pixar), purchased from Lucasfilm for almost half the price ($5 million) of its estimated value (George Lucas was getting divorced and needed money). Under Jobs' leadership, several super-grossing animated films were released. The most famous: “Monsters, Inc.” and the famous “Toy Story”.

In 2006, Pixar was sold to Walt Disney for $7.5 billion, with Jobs owning a 7% stake in Walt Disney. By comparison, Disney's heir apparent inherited only 1%.

Return to Apple

In 1997, Steve Jobs returns to Apple. First as an interim director, and since 2000 as a full-fledged manager. Several unprofitable areas were closed and work on the new iMac computer was successfully completed, after which the company's business rapidly took off.

Later, a lot of developments will be presented that will become trendsetters in the technology market. This includes the iPhone mobile phone, the iPod player, and the iPad tablet computer, which went on sale in 2010. All this will make Apple the third largest company in the world by capitalization (it will even surpass Microsoft).

Disease

In October 2003, an abdominal scan revealed that Steve Jobs had pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple turned out to have a very rare form of the disease that can be cured with surgery. At first, Jobs refused it because, due to his personal convictions, he did not recognize interventions in the human body. For 9 months, Steve Jobs hoped to recover on his own, and all this time no one from Apple management informed investors about his fatal illness. Then Steve decided to trust the doctors and notified the public about his illness. On July 31, 2004, Stanford Medical Center performed a successful operation.

In December 2008, doctors discovered a hormonal imbalance in Jobs. In the summer of 2009, according to representatives of the Methodist Hospital at the University (Research and Medical Center) of Tennessee, it became known that Steve had undergone a liver transplant. On March 2, 2011, Steve spoke at the presentation of a new tablet - iPad 2.

Promotion methods

To define the charisma of Steve Jobs and its impact on the developers of the original Macintosh project, his colleague at Apple Computer Bud Tribble coined the phrase “Reality Distortion Field” (FIR) in 1981. The term was later used to define the reception of his key performances by reviewers and fans of the company.

According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos, and self-confidence. Basically, PIR distorts the audience's sense of proportion and proportionality. Small progress is presented as a breakthrough. Any mistakes are hushed up or presented as insignificant. The difficulties overcome are greatly exaggerated. Certain opinions, ideas and definitions can change radically in the future without any regard to the very fact of such changes. In principle, PIR is nothing more than a mixture of political propaganda and advertising technologies.

For example, one of the most common examples of PIR is claims that consumers are “suffering” from low-quality competitors’ products, or that the company’s products “change people’s lives.” Also, often unsuccessful technical solutions are explained by the fact that the consumer does not need it. The term is often used in a derogatory context to criticize Apple or its supporters. However, many companies today are switching to a similar technique themselves, seeing how far it was able to push Apple economically.

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