When the big sales start. Seasonal sales: rules and tips. Ours can afford everything

In many countries, seasonal sales days are set not by fashion stores, but by the state. In France, they usually take place at the beginning of June and last for several weeks, prices during this time are reduced by 30-70%. At other times of the year, shops are prohibited from massively reducing prices. As a result, buyers have no problem obtaining information.

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In Russia everyone fashion clothing store he decides when to arrange sales, so the spread in terms is quite large. In the gallery of shops Bosco di Ciliegi the official sale starts in June.
In the shop "Grishko", which specializes in dancewear and shoes, is high season in August-September, so discounts will only start in November.
But usually the first stage of sales falls on July, during this period discounts, as a rule, do not exceed 30%, but there are almost all sizes. In late July - early August, the second stage begins, prices are reduced by 50-70%, but the chances of meeting something worthwhile are decreasing. Therefore, if fashion clothing store conducts a sale in several stages, try to get into the first wave. Most brands start sales only in August, that is, at the very end of the season. If you are planning to capture the velvet season at sea, this offer is especially relevant - you can buy the hits of the season at a substantial discount and have time to enjoy them.
Winter sales start in December and continue until mid-February, but again, there is no uniformity among our stores. Some try to attract buyers with discounts before the New Year, others, on the contrary, seize the moment and sell products with maximum profit.
How can you not miss the sale? Many sites on the Internet are devoted to this problem, but not all of them offer the necessary information in a timely manner. It's not about their sluggishness, but the fact that the stores themselves are not very willing to make contact. Some, for example, brands included in the group Zarado not report their sales at all. Russian stores learn about the exact date from the main office in Spain in only two weeks. This information does not get into the press, that the sale has begun, customers will find out only when they come to the store, even the windows are changed overnight. Most do not hide the dates of the start of sales, but they are in no hurry to report them, so the result is about the same.
There is a way out of this situation - you need to become a regular customer. This is not at all a closed club, as it often seems. If you like a certain fashion clothing store and you plan to go there from time to time, be sure to ask if he has any loyalty cards. Sometimes they are given simply upon request, in some cases you need to make a one-time purchase over a certain amount. If such a purchase seems too big to you alone, come with a friend - get one card for two. Considering that most of these cards are accumulative, together you will reach the next level faster.
In all stores Bosco di Ciliegi Bosco accumulative discount cards are valid, which are issued for purchases from 1000 euros, the initial discount is 5%, and the maximum is 20%. In addition, cards are issued for purchases from € 300 Articoliwith a 5% discount on accessories, perfumes and cosmetics, and three cards Articoli exchanged for one card Bosco... At the end of the season, before the official start of the sale, almost all stores hold customer days, when all regular customers receive an additional discount of 5 to 20%. The exact date of the event will be announced by phone. If you want to be aware of all special offers, it is better to leave your phone number in the store. And if you are only interested in sale, do not hesitate to notify the seller about it.
Discount savings card of stores No One gives you the opportunity to participate in special promotions. Before the general sale, cardholders receive an SMS about the start of a closed sale - during normal store opening hours, they can purchase items with an additional discount of up to 20%.
For "Parade" clients, Bruno Magli and Stuart Weitzman a single cumulative discount card is provided. Customers are the first to receive information about the new collection, sales, they are sent a new seasonal catalog by mail and an invitation for the buyer's day, where a fixed discount plus a card discount is provided. In addition, there are special discounts for certain articles on this day. And, of course, regular customers receive congratulations on the holidays.
In shops Levi's, Chevignon, Timberland, Naf Naf owners of loyal customer cards are not only provided with a discount (including during the sales period), but also closed sales are held for them. You can get there either by invitation, or upon presentation of a card, the discount is from 20 to 30% for the entire range.
Brand Guess in August 2008 launches a bonus program for regular customers. After the card is issued, 5% of the amount of each purchase is charged on it. In this case, the card can be used to pay 20% of the cost of the next purchases with accumulated points at any time. In the near future, the holders of these cards will also expect additional privileges in the form of "closed sales", special offers and gifts for the holidays.
In TSUM, two days of closed sale are specially allocated for holders of black cards.
Online Rendez-vous discounts are held not only during the season, but also on store birthdays, the dates can be found on the website.
Most stores will cancel cards for the sale period, but not all. Discounts are summed up, for example, in networks "Wild Orchid", "Bustier", Flo & Jo. In shops Le Coq Sportif, Gant, Fransa the money you spent is credited to the card, and although you do not receive an additional discount, you are getting closer to getting the next level card.
Online TJ Collection and Lacoste there are no cards, but everyone can receive the newsletter. To do this, you need to leave your email address in the salon or subscribe to news on the site.
The end of the season isn't the only time when discounted merchandise can be purchased. Brands that release multiple collections per season may host several summer and winter sales.
If the store does not have a discount, then old collections are located on separate corners. IN Cara & Co they are located on the second floor, and although it is not easy to find them, your efforts will be rewarded - they offer things with discounts up to 80%.
In some stores, you can see discount corners. For example, in Benetton... The total sale is usually arranged before the liquidation of the store, and this can happen at any time. Then everyone sells at reduced prices, regardless of the season.
Pay attention to promotions that offer gifts for your purchase. This happens most often in cosmetics stores. It may well really be worth buying another cream or powder and getting a travel makeup kit. But be careful - before you go for an unplanned purchase, think about whether you really need this gift.

COMMENTARY OF THE LAWYER
Efimova Zhanna Vasilievna,
lawyer of the Moscow Society
consumer protection
A sale item can be exchanged!
According to Art. 25. "On protection of consumer rights", the buyer within 14 days, not counting the day of purchase, can exchange goods (except for non-food products of good quality, approved by the Government of the Russian Federation of January 19, 1998 No. 55), which did not suit him in shape, size, style or dimensions. If a suitable item is not found, you must return the money. If there are defects, claims for quality can be made within the warranty period, and if it is not there or it has expired - within two years.
This cannot be done if the sale is connected precisely with these shortcomings of the thing. The fact of the presence of a defect must be recorded in the markdown statement. If another defect is found in the item, you have the right to make a claim.
n The claim to the seller is submitted in writing in two copies. Indicate your requirements: exchange of goods for a similar one or a refund. Don't forget to write your name, address and telephone number. The second copy remains with you. The seller must sign for him that he received the complaint. If the store refused to accept the complaint, do not despair, send the complaint by registered mail with return receipt. The refund request is satisfied within 10 days.

SCORE	TIME	AMOUNT OF DISCOUNT
"Bustier"		30−50%
"Wild Orchid"		up to 50%
"Golden Dragonfly"		30−60%
"Parade"		30−70%
	all of July	30−50%
Firmato & Scontato	july August	30−70%
Estelle Adoni		30−60%
	july end of July - August	30−40% 30−60%
		30−50%

Caractè re
Caterina leman	june July	30−50%
	end of july	up to 70%
	end of july	up to 70%
Concept Club	july - mid-August	50−90%
Dimensione danza
	until the end of August	up to 50%
Dr. Koffer	from August to October	for the women's collection 10%, for some models - up to 25%
Elena Miro
		50−70%
Fashion Continent		30−90%
Firmato & Scontato	july August	30−70%
	august	50-70% + discount on a discount card

	august	up to 50%


Gerard darel		30−50%
G-Star RAW	july - mid-August	30−50%

Inesse M	august
	july August	25−40%
Lauren vidal	july	30−50%
Le Coq Sportif
Levi's
Marmalade		30−40%
		50−70%
	july	30−70%
Morgan

Discounts, discounts in Moscow

Unfortunately, the time of the long-awaited sales is limited. Like the Christmas holidays, they end when you just start to taste. But even a short moment is enough for happiness. And if this moment lasts all year round, what can I say?
The most experienced and practical have long learned to extend sales indefinitely. Moreover, it is not difficult at all.

Secrets of Knowledge
Previously, only a select few had valuable information about where to buy branded and designer items at great discounts. The addresses were dictated in a whisper to the closest and trusted people. Now the situation has changed radically. Discount stores in Moscow are available to everyone. Win-win lottery
A trip to discount centers is a real entertainment for gamblers. At the same time, unlike casinos, the risk of losing a large sum of money is reduced to absolute zero, and the chance to acquire something dizzying for moderate money is close to a 100% guarantee.

8 things to buy at discount stores

Experts warn against buying "iconic" items from the old collection at discounts in Moscow. Because there is no more offensive and ridiculous situation when you hear behind your back: "Look, this is Dolche s Gabbana the year before last!" In order not to be upset in vain, in discounts you should buy basic, practical things that do not go out of fashion from year to year.

It:
1. Jeans. Winter and summer. All colors and styles. There are never many of them.
2. Turtlenecks. A necessary and versatile thing. Plus, you never know which designer came from.
3. White or black trousers are a wardrobe staple.
4. T-shirts - whether simple T-shirts or flirty tops.
5. Sports shoes.
6. Classic footwear - moccasins, boots, boots.
7. Knitwear in neutral colors - always useful.
8. Belgian fashion designers - their fashion develops so bizarre that last year's clothes may be more relevant than the future.

8 rules of going to discount centers
1. Think over the route in advance. This will save time on moving around the city.
2. Put on comfortable shoes - you will have to walk a lot.
3. Considering that you will have to visit the fitting room more than once, dress so that you can dress - you could undress easily and quickly.
4. Give up makeup or keep it very persistent - otherwise you can stain your clothes.
5. If you are tired, give up further shopping. Otherwise, the pleasure will turn into torture or you will buy something wrong.
6. Thirst or an empty stomach are not the best companions for shopping. Take breaks.
7. If you want to go shopping with a friend, weigh the pros and cons. Will it be the main annoying factor?
8. Do not grab the first thing that comes across, the price and brand of which delighted you. Try it on first, spin in front of the mirror. Believe me, there will be many more such finds. You need to find the best and most economical.

Treasured addresses of discount centers

"Fashion basement" sales shop
Olimpiyskiy prospect, 26 Sheremetyevskaya st., 60a, TC "Ramstor"
This discount store is owned by Jamilco, one of the largest suppliers of branded clothing. The remains of unsold collections from boutiques such as James, Escada, Cerutti, Burberry, Christian Dior, Salvatore Ferragamo, Hermes arrive in the basement. Items from brands such as Comme Des Garcons, Yohji Yamamoto and Y3 are available at a discount of over 50%.
Details:
Upon closer inspection of the store's assortment, we managed to find the following things: universal Ferragamo shoes at a very reasonable price (from 2200 rubles to 2900 per pair), an elegant Christian Dior winter coat with a fur collar with a 90% discount, a number of Escada sweaters (from 2500 to 3500 rubles), trousers of the same brand for 2500 and Moschino trousers for 3500 rubles. But what really amazed me was the 70% off Comme Des Garcons winter coat, which I will definitely return for. About how much it costs, I will never blabber! 'Leftovers are sweet' sales shop |
Kudrinskaya square, 1 Savvinskaya emb., 10
They sell things from the shops of the Bosco di Ciliegi chain here. These include the following clothing brands: Nina Ricci, Kenzo, Mandarina Duck, Max Mara, Givenchy, Marina Rinaldi, Calvin Klein, Etro, La Perla, and Articoli. The discounts are quite strict here: they are, of course, more than during seasonal sales (from 50%), but not as large as we would like. Prices, as in all Bosco stores, are indicated in boscars, a local currency equivalent to the euro. You should visit the discount more often. Deliveries happen once a week or two. And, of course, the sweetest leftovers are sold out instantly.
Details:
The first thing that the eye falls on is fur. Of course, the price does not come close. But I did not despair, but decided that when my career growth finally allows me to buy myself a fox fur coat or a chinchilla sheepskin coat, I will come here. When inspecting hangers with simpler things, I found a practical dress made of warm and very thin woolen fabric from fashion designer Shinichiro Arakawa for very little money. Lost in conjecture about the gender of the Japanese designer and pondering things, I stumbled upon an excellent Max Mara suit for 368 and a jacket made of bouclé fabric from the same company for 200 boscars. Among the shoes, and the choice in the "Remnants" is quite large, we were struck by the cheerful Marc Jacobs sneakers for 125 boscars and lceberg sandals for 480 boscars. I know how much you were worth last summer ...

"Discount Center" sales shop
Savvinskaya nab., 12, building 1
It occupies the whole building and sells items from the old collections of the "Podium" and "E-Life" stores. But far from the entire assortment of "Discount Center" corresponds to the assortment of "Podiums". A lot of things depend directly on the warehouses of Italy.
Details:
My attention was attracted by knitted tops with knitted flowers from Alena Akhmadullina for 89 USD, a long overcoat made of thick D&G corduroy for 229 USD, a Gaultie Jeans jacket for 149 USD. and See by Chloe trousers for $ 99. But this is not the whole list of things that interested me. A good selection of accessories and fashionable footwear of all styles and trends excludes any opportunity to leave the discount without a branded package in hand.

"Lingerie Bazaar" sales shop
Leningradsky prospect, 54
This includes items from the "Wild Orchid" and "Bustier" stores. This place seemed to me like paradise. Discounts are big, and sometimes very big. In addition, the following system operates: if you made a purchase in the Wild Orchid or Bustier store, you will receive a 10% discount card. Let's count: a discounted item minus another 10% - as a result, we get a very pleasant price for the budget. The only inconvenience is the lack of fitting rooms.
Details:
I confess, I bought a pair of pajamas that look like the evening dress of a vamp woman from the Dynasty TV series for $ 20. The set consists of wide chiffon trousers and a blouse with a defiantly open back and a scarf that adorns the neck. I wear my pajamas at home with heels and get tremendous pleasure contemplating myself in the mirror. I look forward to receiving new financial contributions to my bank account.

"Grand Firme Outlet" sales shop
Seleznevskaya st., 30
Items from warehouses in Italy. The last autumn delivery included brands such as Missoni, Cerruti, Moschino, Armani, Max Mara and Gianfranco Ferre, plus a number of lesser known and less expensive brands. The store is divided into two sections: the upper floor is occupied by clothing and accessories, and the lower floor is occupied by shoes. In the shoe department there is a good collection of "year before last", but very nice lxos for 19 cu. for a couple. We were pleased with the classic Bruno Magli shoes for $ 40, Pollini Lab winter boots for $ 200 and nubuck lace-up boots from Armani Jeans for $ 229. On the second floor, among the clothes, a stand with MM sweaters at a price of 69 to 199 USD was seen. Why is this firm good? And the fact that from year to year with amazing constancy adheres to the same style and color scheme. It is absolutely impossible to determine what year of release a thing is - the year before last, the past or the present.

Other Discount Centers
In addition to specialized ones, there are alternative discount boutiques, where you can always find items from previous collections with discounts from 50 to 90%.

Boutique "Lide" sales shop
Kutuzovsky prospect, 23
"Lide" is a favorite place for people looking for exquisite impressions from life and no less exquisite clothes. You will not surprise them with ordinary Italians and French. Therefore, the brands of Belgian or Japanese designers are mainly represented. Unusual, slightly exalted, but very interesting models. A couple of flights of stairs below the main hall accommodate items with 80 and 90% discounts. To be honest, there are few such offers, but they are very profitable. For example, I managed to get my hands on an evening gown with a train in black satin from Dirk Schonberger for a price slightly over $ 100. This is a complete success for me, considering that the original price of this dress was $ 19,000 last fall. There I also got a surprisingly functional, but no less extravagant set of shoes, consisting of leather socks with zippers and ballet shoes. The kit cost me $ 250. Leather socks are awesome! Firstly, they allow you to wear any sandals in the rain and cold, causing amazement and envy of passers-by, and secondly, they provide personal slippers in case of going on a visit.

"Fashionable mosaic"
Dorogomilovskaya st., 1
Discount center for footwear and clothing brands: Casadei, Vicini, Cesare Paciotti, Barbara Bui, Byblos, Emanuel Ungaro, Plein Sud, Christian Lacroix, Vivienne Westwood, Sonia Rykiel. The store is a little stuffy, but don't let that bother you. Discovered treasures will compensate for minor discomfort. Everyone can find personal happiness - be it Calvin Klein tights for 100 rubles, Diesel jeans for 310 or incredibly beautiful evening dress made of black chiffon from John Richmond for 8000 rubles.

"Fashionable clothes and shoe discount"
Kutuzovsky prospect, 29
The store can be called a boutique, as the interior and service are at a decent level. On the ground floor, expensive brands of clothing and summer shoes with discounts are sold, in the basement - winter shoes. All from the collections of the past or the season before last. Patric Cox boots for 7,500 rubles, Marc Jacobs shoes for 3,500 and Givenchy sandals for 3,000 are just a few of what can be found behind the door with such a modest name.

8 prejudices

1 "Expensive clothing brands are the prerogative of those who are not price sensitive."
Even those who are not price sensitive are happy to attend both discounts and sales. After all, this is a reasonable planning of your expenses, and not just forced savings. Kylie Minogue, Kate Moss and even Madonna do this.
2 "The really good thing doesn't get into the discount."
Indeed, items provided in discounts are mostly those that sold poorly during the season. But this could be due precisely to the discrepancy between the real price of the product and the perceptions of buyers.
3 "It's not a pity to give your last money for a good branded item."
If you think so, your diagnosis is "fashion victim".
4 "I'm ready to buy anything for half the price."
This is not saving, this is real waste.
5 "Nowadays it is impossible to renew your wardrobe without going broke."
After spending time and effort, you will see the opposite.
6 "Items purchased at discounts are non-refundable."
Only defective items are not subject to return, and the same guarantees apply to items from old collections.
7 "Buy a thing of dubious origin in an expensive market is still cheaper than a branded one at a discount."
So say those who are embarrassed to go to an expensive store. But in vain. Because prices in expensive markets are much higher than prices in discounts.
8 "Only the largest and smallest sizes reach the discount."
Is not a fact. But even if you have found a thing that is great for you, you can always resort to the services of your dressmaker or atelier.

Thrift stores:
It smells of mothballs and is full of completely unnecessary things. But ... It is here that you can find real treasures, historical rarities. An evening bag embroidered with beads in the style of the 50s or a charming lace umbrella from the sun X1Xv. In addition to antiques and used items, there are also completely new things from the latest collections of European designers. For example, a stunning silk dress from Karen Millen was found for only 2500 rubles! Second Hand:
Things come here from Europe and America. The prices are amazing - 30, 50, 70 rubles. For a crazy 500, you can buy a vintage English coat with a fur collar or a leather coat that has been perfectly preserved from the 70s. Just to get hold of such rarities, you need to make friends with sellers. This rule also applies to markets, stocks and commissions. Personal acquaintance ensures that as soon as something deserves attention appears, you will be called immediately, and the thing will be postponed until your arrival. In good relations, an ordering system is in place.

Russians, as well as residents of other countries, preparing for the winter holidays, are interested in when the New Year discounts in stores begin. And looking forward to the sales season. After all, I want to buy gifts for as many relatives, friends and acquaintances as possible, and prices at the usual time of the year "bite". But whether it's the holidays! Winter in many civilized countries has long been associated with total sales. Fortunately, domestic businessmen have also adopted foreign experience.
"Black Friday
So, when do New Year discounts begin? In principle, the starting point of a protracted promotional marathon can be considered the famous "Black Friday", which today only the deaf have not heard of. Yes, of course, it is not directly related to either the New Year or Christmas, but in fact it is the first pre-holiday date of sales.
The tradition of arranging such a Friday came to us from Western countries. On this day, most stores of household appliances, clothing, etc. sell goods at discounted prices. As a result, customers have the opportunity to fulfill their cherished dreams in the form of brand new laptops, gadgets, refrigerators, washing machines or branded evening dresses. Sellers, on the other hand, have huge revenue, which, at times, is 25 percent of the total annual turnover. The date of Black Friday varies from country to country. In Russia and in the CIS states, it falls at the very end of November.
What date do New Year discounts begin?
Pre-holiday December and "cheap" January
December is the month of the highest buying activity. And when New Year's discounts start in stores, their doors practically do not close. And few go home empty-handed. Indeed, such a "ball"!
However, it should be noted that in Moscow there is no such strong December “fall” as the traders of Western countries are satisfied with. In Europe and America, discounts often go up to 70%. In our country, this figure reaches an average of 30 in December. Apparently, domestic sellers, realizing that people will buy up gifts anyway, want to make the most of this and are in no hurry to underestimate the cost of goods too much.
But in January - especially closer to its end, when all winter holidays are over, shops in Moscow and other cities of Russia please with super low prices. During this period, you can buy a product for 30-40% of its normal cost. So, if we are not talking about buying gifts, but just need some thing, then it is better to wait for the equator of winter and calmly "stock up" with everything you need, spending the minimum amount of money. And by the way, no crazy queues!

I will allow myself to take an expert position in this dialogue. I have been working with clients as a personal procurement assistant in European countries for 7 years (400 hours or 2.5 weeks is just the time I spent in the air during the flights). We are talking about seasonal sales, which implies, first of all, discount sales of clothing and shoes, which are held at the end of any season, both summer and winter. I propose to discuss Russian retail, since during this period it has significant differences from European.

Seasonal sales rules

If the real goal of your shopping is budget saving, then seasonal discounts are the real source of savings for a patient shopper. The red tag with the word "Discount" works magically, and the audience immediately appears on the item marked "Sale", ready to purchase it. Here, everyone wins: the buyer is satisfied with both the price and the purchase, and the seller is happy that he sold the stale goods and made room for a new delivery.

Sales, of course, are beneficial to all sides of the process, but, as you can imagine, there are pitfalls here. Only with a competent approach, the process of shopping at sales can be used for your own good.

The first problem that will have to be faced: most often the slow-moving sizes XS and XXL remain, or those models that did not arouse interest among buyers. And if you see an interesting thing that you really need, then do not expect a sale, since most likely it will not be there by that time. Therefore, my advice to you: have a shopping list on hand and strictly adhere to it, without deceiving yourself in the shopping process that you will "soon lose weight, and this dress will fit you."

The second important piece of advice: in the season of discounts, sellers have a so-called “ideal buyer”, who is already fueled by the very idea of \u200b\u200btaking at least something faster, until a competitor for shopping has emerged. The situation itself is impulsive, and the person does not have time to think about such a thing as justifying the price. Take a few minutes to check the reality of the quoted prices. To do this, you just need to go to the Yandex.Market application via your phone and specify the initial price. It is not uncommon for retailers to inflate the initial price in order to attract buyers with a larger price difference, which in fact does not exist. Even if you are lured by the words "90% discount!", Do not be so naive: no one will miss out on their benefits.

Another important point that can be encountered during the sales season, especially towards the end, is the quality of the product. Pay attention to defects in fabric or cut, because if even in a few weeks, subject to a decrease in the price of the product, it is not excluded that the thing has significant shortcomings.

In this regard, let me give you some advice from the "seasoned" shopaholic:

On the eve of the sales start date, monitor the places of your planned shopping in order to gain time and, possibly, negotiate with the sellers.
Try not to waste time. Come among the first buyers and choose what you really need, otherwise you will have to buy things that others did not need. Do not expect maximum discounts: only those goods that have not been sold for years reach them.
Do not buy expensive items on sales. Plan their purchase for the season and try to use, for example, a discount card, which also makes it possible to save some amount.
Not necessarily at sales, stores get rid of substandard or bad items. It's just that their commercial appeal is lower than that of those models that were bought at full price. They may have a less functional cut or a model that is difficult to combine.
Think, do you really need a new swimsuit at the end of summer? Or is it better to set aside this amount to buy warm clothes for the next cooler and longer season?
Every item you buy (not necessarily during the sales period) should be really necessary for you. Remember this!

But all the same, sales and sales sometimes have a hypnotic effect on us, and then we buy things, which then lie uselessly in the closet and create the very situation: the closet is full - there is nothing to wear.

buy only those things that you really like and need, which means they will not lie in the closet;
it is better to spend money on quality things, then they will last a long time;
all personal items should decorate you, emphasize your merits, and, of course, hide flaws.

It is better to create a wardrobe in which every item of the costume ensemble is a favorite. Then only this fact will cheer you up. You will feel natural and comfortable, which others will definitely not fail to notice. Good luck with your sales!

The desire to save their hard-earned money is a normal and understandable phenomenon both for the residents of Russia and for the spenders-Americans or tight-fisted Europeans. But at the same time, everyone wants to eat well, dress and rest. Combining business with pleasure, that is, indulging yourself in any little things, but at the same time not letting cunning sellers cash in on satisfying their own needs is quite simple if you know the general principles of economy.

It is very important to buy good things not at overpriced, but at their real price. If you know when the winter sales start and how long they last, you can make this rule a reality. "Why winter, and not any other seasonal?" an inexperienced shopaholic will ask. The fact is that it is during the cold season that such big and important holidays as New Year and Christmas fall, and everyone considers it necessary to prepare for these important celebrations. Buying gifts for family and friends, replenishing your wardrobe with fancy clothes or simply purchasing expensive winter clothes is always a costly event, so it's better to know for sure when the winter sales start. Moscow, St. Petersburg, capitals and large cities of European countries, the USA, Japan and the United Arab Emirates have their own schemes for attracting buyers, different rules and dates of promotions have been set, so it is wiser to prepare for sales in advance.

Perfect shopping time

Statisticians report that in a fairly short period of time before the New Year and Christmas holidays, people spend three times more money than at any other time of the year. There is no need to explain why the customers themselves should do this, but not everyone understands why stores agree to arrange mega-sales, because when the winter sales begin, some boutiques, chain stores and shopping centers give customers half of the initial cost of the goods.

The fact is that the buyer in any case will make purchases, and it is vital for sellers to attract him to their point of sale and at the same time not to let him go empty-handed. They go for different tricks: they offer gifts, discounts, bonuses and privileges (compensation for future costs, gift certificates in partner stores, entertainment venues, the ability to purchase several units of goods at a reduced price, etc.).

Winter promotions, sales and other methods of attracting buyers truly know no boundaries. However, the buyer should carefully monitor what sales consultants are trying to impose on him, because very often the “gift” turns out to be a fiction or is simply not worth the money spent on the purchase.

Season is open

The first day of winter discounts falls at the end of autumn, but keep in mind that this sale day is the most important event of the year for a true shopaholic. His name is "Black Friday". The tradition of mega-sales on the last Friday of November originated in the USA. On this day, customers besiege stores, occupying kilometer-long lines from the night, and literally sweep everything that comes to their hand from the windows. For one weekend, sellers receive revenue equal to a quarter of the annual turnover. Such a success of the event prompted the authorities of other countries to create their own "day of grand sales." So, in London on December 2, the movement of cars in the West End area is closed, 600 stores are extending their work by 2-3 hours, so that buyers can spend their money accumulated during the year. The main Parisian sale takes place on the night of January 18-19.

When the Black Friday winter sales begin, it is not at all necessary to personally visit the noisy and crowded shopping centers. The trend of recent years is online shopping. The ability to make purchases without getting up from a comfortable home chair, not only within your own country, but also abroad, while attracting buyers all over the world with great benefits. In addition to discounts, online stores reward customers with free shipping, no duties on certain product groups, and the ability to return or exchange an unsuitable or illiquid product.

We grow beyond our years

Winter discounts begin to operate most often from the first decade of December. The fact is that in Europe and the United States, the more important event is Christmas, which is celebrated in the West on December 24, and it is customary to prepare for this holiday with the utmost responsibility. Two weeks before an important event, outlets post announcements that they can offer their customers discounts of 10-15%. The closer the holidays are, the more significant the purchase benefits become. So, on the eve of prices are reduced by 25-30%.

After the New Year, or rather January 7-10, total sales begin, and they last until Valentine's Day. The peak of the discount can be minus 80-90% on the price tag. It should be borne in mind that when a sale reaches this level, it is almost impossible to find shoes or clothes of the required size, cosmetics or perfume of the most popular brands and types in the store. When the sale of winter clothing, shoes, jewelry and accessories begins (from mid-January), the goods very quickly go off the store shelves. But miracles do happen, and why not take the risk of waiting for the final offer from the store?

US sales

Americans are renowned for their high purchasing power and passion for spending money. Even when they do not have their own funds, the inhabitants of this overseas country do not see anything shameful in purchasing goods on credit.

Shopping chains fuel this passion for shopaholism, and to further stimulate their customers, they have created a schedule of discounts and promotions, so Americans know not only the date when the winter sales start, but also which days are the most profitable for shopping.

Christmas;
New Year;
King's Day;
Valentine's Day;
Day of Presidents.

Winter bargaining in Europe

Almost every inhabitant of our country has heard about such a phenomenon as shopping tours in Western Europe. A global update of the wardrobe and the purchase of New Year's gifts abroad has become a routine for residents of Russia. This is not surprising, because when the winter sales begin in Moscow, Milan, Paris, London and Madrid are already selling off last year's assortment with might and main. Their total sales take place at about the same time and the expiration date is identical:

France has set the time of sales at the official level and does not change the dates - from January 6 to February 16.
Italy - January 7 - February 28. Shopping in different cities of this country can please in different ways, so shopping in Milan and Bologna will be more expensive than in Rome.
Winter is the longest (all of December and January), here is a paradise for lovers of casual clothing and everyday goods, for such a product there are always reasonable prices, and the choice is very diverse.
Countries of Eastern Europe have become equally popular destinations for shopping tourists. Poland starts a total sale after finishing the New Year celebrations, Lithuania - after Catholic Christmas, the "red days" last in stores in these countries until the end of February.

Ours can afford everything

Unlike European or American traditions, sales in Russia have their own mental flavor and flavor. From mid-December, when winter sales begin in St. Petersburg, Moscow and other large cities of the country, and until the end of the calendar winter, buyers are unlikely to be able to find price tags with marks of minus fifty percent or more. The most favorable time for shopping will be February, because in our country it is customary to stretch it for the whole of January, and stores do not want to lose their profits at all.

Unfortunately, it is more profitable for domestic buyers to go abroad to buy branded items and buy them there. But as for the mass market, casual clothes and footwear, these products are sold much more readily than from brands with a worldwide reputation.

Here it is not worth delaying until the end of winter, it is best to go shopping immediately after the New Year, otherwise the running positions will go past you.

Shopping without borders

Online commerce has been gaining momentum in recent years. Even inexperienced netizens have the luxury of shopping abroad. Special intermediary organizations help in this. Moreover, large online stores create their resources for Russian-speaking customers as well.

Virtual stores follow global trends and offer sales at the same level as traditional boutiques. It should also be noted that the prices there are much lower, because the organization of online trade is a less expensive enterprise than the creation of a real store.

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