Bowling project. Bowling business plan. The cost of bowling equipment. How to buy the best bowling equipment. Costs of bowling equipment in a business plan

The attitude of domestic consumers to bowling has not yet been fully formed. For some this is an exotic sport, for others it’s a way to have fun in the company of friends, for others it’s a game only for the rich. Given that the history of bowling in Russia began about thirty years ago, one can predict a steady increase in audience interest in this game.

Accessibility for the general population with middle and low incomes is the most important rule, compliance with which will allow you to open a bowling alley in a small city. In this situation, it is advisable to choose a family-type institution, which involves additional placement in the entertainment center of a cafe, billiard tables, slot machines and attractions for children. If a sufficient number of young people live in the city, it is advisable to include a disco or a nightclub in the institution: it is the comprehensive service that will turn bowling in a small town into a popular and profitable institution.

You can also consider the option of buying a ready-made business: franchising bowling will save the entrepreneur from complex calculations and provide an opportunity to use a technique whose performance has already been tested in practice. Of course, personnel training, installation of equipment and its maintenance should also be included in the terms of the contract.

The format of the institution

The concept of any entertainment facility is determined by the location of the facility and the preferred target audience. Not only interior design depends on these factors, but also a list of required equipment, a work schedule, the range of services offered, and a marketing strategy. Before opening a bowling, you should conduct a market research, identify promising free niches, and then choose the appropriate club format:

Sports Complex. As a business idea, a bowling of this kind can be opened at the stadium or in a sports complex with the expectation of attracting amateurs or professional athletes. Visitors come here not in search of entertainment: the priorities of the target audience are training or competitions of various sizes. Therefore, it is important to comply with all standards and rules of this sport, choose professional equipment and maintain track dimensions up to a millimeter. At the bar you can sell juices, vitamin cocktails, mineral water and sports nutrition;
Family Center. As a business, a bowling club of a similar format can be opened in large sleeping areas, shopping malls or other places of recreation for citizens. To attract visitors, it should be possible to hold corporate events, celebrations and anniversaries here, as well as organize entertainment for children, establish billiard tables, slot machines, attractions, include a bar and a full-service cafe in the restaurant;
Youth Center. In this format, bowling as a business is designed to attract students and already working young people who are not burdened by family and who are ready to spend time around the clock in search of entertainment. An institution of this type needs a modern extravagant design, a bar with beer and low-alcohol drinks, billiards and a set of slot machines. It is advisable to combine bowling with a nightclub or disco, where you can organize the performance of famous DJs and musicians;
Closed club. As a business, a bowling center of this format involves the organization of leisure activities for a narrow circle of wealthy people. You can get inside only by invitation or by purchasing an annual club card, the cost of which far exceeds the salary of the average manager. To open an institution of this type, you need to be responsible for choosing a building, organize security for the parking lot and the premises, train staff, and also include a small but elegant restaurant in the project. Of course, without certain business connections and capital of several million dollars, this idea is practically unrealizable.

Paperwork

When considering how to open a bowling club in a small city, an entrepreneur should first of all study the legislative requirements for entertainment venues, the activities of which are controlled by many authorities. As the legal form, you can choose the individual entrepreneur or LLC, however, when determining the taxation system, it should be borne in mind that the annual turnover of a large center may well exceed 60 million rubles.

The documents necessary to open your bowling club and ensure its work in accordance with the law can be divided into five groups. The first includes various certificates and permits:

Certificate of registration of SPD;
Certificate of registration with the tax office;
Notification of assignment of OKVED codes;
Documents establishing rights to the premises;
Certificate from the inventory bureau with the floor plan;
Permission of SES to conduct activities;
Permission of state supervision;
Permission from the local administration to host a commercial property;
MSW removal agreement;
Agreement on maintenance and disinfection of ventilation systems;
Service contracts with utilities;
Permission to place a sign;
Certificate of registration of cash equipment;
Decorated according to the requirements of "Consumer's Corner";
License for the sale of alcoholic beverages.

The second group includes sanitary documents that must be completed before starting a business: bowling cannot function without contracts for the supply of food and alcoholic beverages, quality certificates, medical books of employees, as well as contracts for the conduct of deratization and pest control measures.

The third group includes documents related to the fire safety of the institution: instructions from employees, orders for the conduct of appropriate measures and the appointment of those responsible for the condition of the premises, evacuation plans and fire extinguishing metering books.

The fourth group is personnel documentation. This includes employee work books and employment contracts with them, orders for the appointment of a director and chief accountant, staffing, vacation plans and the like.

The fifth group includes documents on labor protection at the enterprise - an order on the approval of instructions, the instructions on observance of safety measures themselves, an accounting journal and documents confirming the qualifications of employees.

Location selection

Entrepreneurs who learn how to open a bowling alley from scratch often find it difficult to find a room of the required size: in addition to the tracks, you need to allocate space for a recreation area, bar, kitchen, office space, bathrooms and wardrobe. Suitable structures include:

Shopping centers with free space;
Closed cinemas, old houses of culture;
Capital storage facilities and workshops on the territory of closed enterprises in the central part of the city;
Old office buildings.

In the absence of such, the output will be the construction of their own premises: calculating how much it costs to open a bowling in this case, it should be assumed that it takes 6-8 months and 30-50 million rubles to build a structure with an area of \u200b\u200b800-1000 m², excluding the cost of the land. Such expenses will pay off only after a few years.

The search for a suitable place and project development should be preceded by the definition of the target audience and the choice of the format of the institution. If the main visitors to the club will be people with middle and low incomes - it is advisable to consider objects located near metro stations and public transport as a bowling alley. If we are talking about wealthy clients who own private cars, it would be more expedient to pay attention to the presence of access roads and convenient parking.

In addition, the influence on the choice of the following factors should be taken into account:

In the immediate vicinity of the club there should be no entertainment facilities or other bowling centers;
It is advisable to open an institution near places where potential customers spend most of the day - work or study;
Bowling accessibility for customers across the city can be critical.

Room and interior

“I want to open my bowling - what is needed for this?” When answering this question, it should be borne in mind that the club is a complex infrastructure, at the functional level including special bases for paths, electrical networks, lighting, water supply and climate control, and at the structural level - a game zone, bar, kitchen, bathrooms, wardrobes, administrative offices and utility rooms for storage of equipment. In addition, due attention should be paid to noise and vibration isolation of the engine room, especially if other shops, catering establishments and offices are also located in the building.

When determining the size and layout of the premises, one must proceed from the standard sizes of bowling complexes. Comfortable for players with a ceiling height of 3.5–4 m is considered, and the minimum length of the hall is determined by the following dimensions of the track:

4–5 m for players ’recreation area;
4.93 m for the take-off zone;
18.23 m for the track itself;
2.27 m for the pins and pinspotter;
1.4–1.5 m for servicing mechanisms.

The total total length of the playing area is 32 meters. When calculating the width of the hall, the circumstance is taken into account that the tracks are installed in pairs, with a mechanism for returning balls between them: the width of such a group is 3.45 m. Therefore, for four tracks, 6.9 m should be allocated, for six - 10.35 m , for ten - 17.25 m. In addition, service passages up to a meter wide are provided along the walls on both sides. Additionally, you need to reserve a place for sofas with tables, a bar, a pool table and slot machines.

Based on these calculations, a room suitable for opening a bowling alley with 4 lanes in a small town should have an area within 700 m². A hall of such dimensions in a shopping center can be rented for a long time at a rate of 400-600 rubles per square meter per month: the total fee will be on average 350 thousand rubles.

Room preparation costs

Of course, the cost of renting a warehouse or workshop of a closed factory will be much less, but at the same time, the cost of repairs will increase significantly.

Equipment and facilities

When developing a business plan for a bowling club with calculations, you need to take into account that the basis of this type of entertainment facility is a game zone with tracks. The equipment may differ slightly for models from different manufacturers, but the main element remains unchanged: the pinspotter is a complex mechanism consisting of several thousand parts, the main function of which is to collect downed pins and arrange them. In general, one track includes:

Track Options

At the request of the customer, a spade control system, a mechanism for raising the child's sides, pin size ultraviolet lamps, and much more can be added to this list.

American and Chinese-made equipment is available on the Russian market. The cost of the first reaches $ 38,000–45,000, while the second can be purchased for $ 25,000–28,000. Calculating how much it costs to open a bowling club in a small town, you can consider buying a restored track: this complex is functionally no different from the new one - the manufacturer provides Warranty 12-24 months and provides after-sales service. The price is attractive: you can purchase a kit for only 1,580,000 rubles.

The list of bowling equipment also includes equipment for the recreation area, administrator area, and, if necessary, furniture for the kitchen and bar.

Admin Zone Equipment

Recreation Area Equipment

Position	price, rub.	Qty	Cost, rub.
Sofa for visitors	18 000	8	144 000
Table	4 000	4	16 000
Bar counter	80 000	1	80 000
Bar chair	2 800	4	11 200
Set of dishes	1 000	40	40 000
Billiard table	85 000	1	85 000
Set of balls, cues	12 000	1	12 000
Bar stock	100 000	1	100 000
Total:			488 200

Play Area Equipment

Position	price, rub.	Qty	Cost, rub.
Special shoes for visitors	4 200	40	168 000
Track Care Machine	205 000	1	205 000
Set of furniture for players	35 000	4	140 000
Pinspotter camouflage panel	27 000	4	108 000
Children's sides	137 000	1	137 000
Mops, vacuum cleaners	40 000	1	40 000
other expenses	100 000	1	100 000
Track	1 580 000	4	6 320 000
Track mounting	160 000	4	640 000
Total:			7 858 000

With this in mind, you can determine how much money you need to open a bowling alley on four lanes: the total equipment costs will be at least 8,417,000 rubles.

Financial investments

It is quite difficult to take into account absolutely all the costs necessary to open a bowling alley: in any case, the business plan will contain only the main articles. Therefore, when calculating the amount of start-up capital, it is advisable to provide a margin of 20–25%, designed for the prompt solution of unforeseen tasks.

Initial investment

Depending on the format of the institution, the total amount can be changed in one direction or another - for example, to include a full-fledged cafe with a kitchen structure, another 1.5-1.6 million rubles must be invested in the business.

Another significant item of expenditure is the salary of personnel, which should also be taken into account in the business plan of a bowling club. To organize shift work, you need to hire a double number of workers: administrators, security guards, bartenders, cleaners, as well as the main employees of the institution - mechanics, maintenance and repair tracks. Training of the latter is often offered by suppliers as a complement to an equipment purchase agreement; otherwise, specialists will have to be sent to training courses.

Staff plan

Position	Rate, rub.	Qty	Amount, rub.
Administrator	30 000	2	60 000
Security officer	25 000	2	50 000
Mechanic	20 000	2	40 000
Bartender	20 000	2	40 000
Waiter	20 000	2	40 000
Cleaning lady / dishwasher	15 000	2	30 000
Total:			260 000
Tax deductions:			78 520
Amount:			338 520

When calculating the current monthly bowling costs, one should not forget about the costs of replenishing the stock of the bar, as well as tax payments, which in the simplified taxation system will amount to 15% of the net profit.

Current expenses

Profit and profitability of the business

Revenues from track rental, rubles

Day of the week	Mon	Tue	Wed	Th	Fri	Sat	Sun
Daily rate 12: 00-18: 00	300	300	300	300	300	600	600
Evening rate 18: 00-24: 00	650	650	650	650	800	800	800
Night rate 24: 00–04: 00	300	300	300	300	600	600	300
Total:	7 200	7 200	7 200	7 200	9 300	11 400	10 200

The third income item of the club is the sale of drinks and snacks in a bar or cafe with a bowling alley. Statistics show that this type of activity increases the profit of entertainment facilities by 30–40%: 70% of visitors are men, the use of beer or alcoholic beverages for which is an integral attribute of relaxation. Thus, a club in a small town can receive an additional 303,840 rubles per month.

In this case, the total income of the bowling will amount to 1,415,840 rubles per month, which, with current expenses of 1,003,520 rubles, gives a net profit of 412,320 rubles and a margin of 29%. Given the initial investment of 11 602 000 rubles, you can calculate the payback period of the institution - 28–29 months.

findings

When determining the size of the club, first of all, you need to evaluate the size of the target audience. It is impractical to build a bowling alley with 10-12 lanes in the city, where there are not enough visitors to fill such an institution. At the same time, an excess of fans of the game also negatively affects income: the average client will wait for the track to be released for no more than 20–25 minutes, after which he will leave the club in search of other entertainments.

At the same time, it should be noted that in Russia bowling as an industry is in a state of active development: according to statistics, 50–55 thousand people are on one track, while in Europe this figure is ten to fifteen times less. Considering that half of the existing clubs are concentrated in Moscow and St. Petersburg, this business line in small cities can be considered quite popular and promising.
14 voted. Rating: 4,93 out of 5)

The most developed sphere of bowling is in Moscow and St. Petersburg, however, bowling is gradually becoming more and more popular and involves more and more peripheral large cities. Many people of different ages, celebrating birthdays and various other events, are looking for a place to relax and rest. There is a category of active people who, instead of traditional gatherings in cafes and restaurants, would prefer to play bowling. And this layer of people is quite numerous. They will certainly be interested in a modern bowling center.

Organization Stages

The sequence of the following key steps will lead to the opening of a successful bowling club.

The theoretical part includes an assessment of the demand that a bowling club in a particular region may have. Next, it is necessary to establish whether there are similar establishments nearby, which ones and how strong the competition will be in a given area. It is necessary to assess the mass flow of people who wish to visit a new institution. First you need to calculate the possible profits and expenses associated with the opening.
In this paragraph, it is necessary to reflect the measures for preparing the facility for operation, or rather, to study the necessary documents and actions that are needed to open a bowling club.
Indicators of financial costs required for the purchase of material assets of the enterprise.
Employees of the entertainment center. It lists the staffing, payroll and salaries of each employee.
This item reflects the costs that the entrepreneur will incur for all necessary contributions to the country's budget.
The finished business bowling plan is completed by calculating the profitability and profitability of the planned enterprise.

An acceptable option would be to purchase an existing bowling club. This can be much more expensive than organizing your own, but this method also has some advantages:

A ready-made franchise with an existing customer base and a positive reputation will fall into the hands of the entrepreneur;
The current uptime scheme;
The equipment necessary for the functioning does not have to be independently selected and purchased.

Customer search, advertising

A business plan for a bowling club should reflect marketing factors that influence the success of a business. These include:

Necessary equipment, material selection

The bowling business plan should reflect the list of all technical units required for the purchase and the financial costs of it. The additional equipment used in the construction of a large bowling center is quite diverse in its characteristics and expensive, so you will have to seriously invest in this business. You will need the following equipment:

Pinspotter is a special machine that places pins to the starting position;
Ball Reverse Return System;
Special bowling lanes;
Intelligent interface that counts glasses and displays them on the monitor;
Screens displaying information about games;
Consumables, spare parts for equipment, furniture for leisure players.

As in many other technical areas, bowling equipment is available in two variations - Chinese (relatively cheap) and equipment under well-known brands. Of course, it is better to purchase the highest quality equipment, but it, of course, will be expensive. However, according to the assurances of people who have successfully started a business, Chinese equipment is also worthy of attention and preferably to purchase, because it provides high quality at a reasonable price. For example, a Chinese-made bowling alley will cost 25-40 thousand dollars.

You can save a lot if you buy used equipment. Of course, it must be operational and function normally. For example, one of the options for a business bowling plan involves the purchase of used American equipment. This procedure saves up to 40 percent of the money. Regular inspection and repair of equipment can increase its life to 20-25 years.

Bowling Center Staff

The director of the bowling center is responsible for the business component of the project - marketing and organization. The club manager is directly subordinate to him - he is in charge of economic issues, monitoring the health of equipment, the functioning of the enterprise and the work of the network of subordinate employees. The club director, as the founder, develops a ready-made business plan.

Bowling requires an experienced instructor who will tell and show visitors all the details of the game, teach skill and at the same time be able to captivate the visitor and motivate him to visit your institution in the future. The necessary staff will include specialists in economic specialization who are in charge of the financial and accounting side of the enterprise, as well as security personnel and the administrator. To open the bar, you will have to hire food service personnel. The staff should be consistent with the size and goals pursued by the entrepreneur setting up the business.

Costs, expenses and profits

The opening of the project financially will amount to 15.5 million rubles. You can get acquainted with the calculations in the table:

Monthly costs are reduced to the following items:

Total - 490,000 rubles.

Possible income, payback period

When calculating the profit, it should be borne in mind that the popularity of the bowling club will increase over time: in the first year, the load percentage will be 30%, the second - 50%, 70-80% - in the next few years. The fall in demand for club services will naturally occur in the summer - during mass vacations and departures on holidays.

High starting capital injections (mainly related to large-scale financial injections for bowling equipment) lead to a long payback period of the project, it will be about 39 months. The main service is the rental of bowling lanes, game balls and a table that is adjacent to the selected lane. Payment - hourly, determined by the time of year, day of the week and daily time. It is possible to introduce a system of discounts for the category of citizens whose income is relatively small - pensioners, students and schoolchildren. The cost of renting one track will be from 450 to 1,100 rubles, depending on the day of the week and the current preferential discount system. The adjacent diner has an average bill of 1,100 rubles. With the planned average load, net profit will be equal to 850,000 rubles / month, and approaching the first five-year period, it will grow to 4-5 million rubles.

Registration and registration of business

The first step in starting a business will be the registration of the company and obtaining the status of an individual entrepreneur;
The Fire Inspectorate gives permission for this type of activity if no violations are found;
Sanitary and epidemiological conclusion on the compliance of the premises with all sanitary standards;
Permission to place the facility (issued after repeated inspections of employees of Rospotrebnadzor);
Contracts for the collection and disposal of garbage;
The list of services provided;
Agreement on disinfection, disinsection, etc.

Disadvantages and advantages of this business

The pluses include:

Estimated high interest of the population in bowling, which will be at least 15-20 years;
“Run-in” of a business, schemes of which many firms worked out;
Large income from activities;
High social value as an entertaining pastime;
Great variability of the organization (fullness, population categories, etc.).

The drawback of the business is one, but rather serious - the need for large starting financial injections.

Useful video

Bowling alley

To open a bowling club with ten tracks, you need to select a room with an area of \u200b\u200bapproximately equal to 1,500 m 2. Moreover, there should be no supporting structures that could interfere with the game of bowling.

You can consider an interesting option with the construction of your own bowling room, but this event will be available only to people with a fairly solid initial capital, so it’s better to rent a suitable room.

The most profitable option is to rent a room in a new shopping and entertainment center. We also note that the most preferred area for hosting a bowling center will be the city center - the focus of people and mass entertainment events.

And an additional bonus will be the opportunity to get to the club by public transport, so it’s good if there is a metro station or bus stop nearby, as well as other possible elements of urban infrastructure - banks, shops, cinemas.

Here are some more data regarding the size of the room. The ceilings should have a minimum height of 3.5 meters, and the length of the tracks for the game - 26 meters. Add here another four to five meters to throw the ball, and you get pretty solid areas. Experts recommend involving a designer in the work, who will stylishly arrange the room for the opening of his activity. This will help increase the flow of interested people, respectively, and business profits. In addition, according to the appearance, the image of the club will improve.

How to open a bowling club in your city: business plan, ready-made calculations

5 (100%) votes: 1

Bowling has remained one of the most cost-effective and commercially successful types of business in the entertainment industry for over 100 years. Every day, Russians leave about 27 million rubles in bowling clubs. Analysts claim that the market is not yet at the point of saturation and its potential capacity is at least 12 billion rubles a year.

The amount of investment to enter the niche of bowling-based entertainment services starts from 2.5 million rubles, which, combined with low competition, makes the bowling club business an attractive option for private entrepreneurs. It is important to understand that if you want to have a source of passive income, then a bowling business is not your option. Why? Read on\u003e

The target audience

The business plan of the bowling club implies the opening of a modern entertainment facility that allows you to get a steady profit from the organization of the game process and the sale of related services. A properly planned bowling center maintains a high asset value for 20 years and has low fixed costs, which helps minimize commercial risks. The payback period of the project is from 2 to 4 years.

Our experience shows that the main target audience of the entertainment complex with bowling alleys are:

Families with children

Companies of adults aged 23 to 45 years

Corporate Customers

Specialists distinguish three main formats of bowling services:

or bowling sports bar;
Bowling club or;
Family entertainment complex with a bowling alley;

Standards and Creativity

For a bowling business plan to be effective, it is important to choose the right location for the room. This is a key element in entertainment business planning. When evaluating the premises, one can proceed from the estimated calculation of the minimum area of \u200b\u200b100 sq.m. x number of tracks. The bowling alley itself occupies 52 m2, including a take-off zone and a bowler relaxation area. The placement of related services and support zones will require approximately the same amount. The optimal configuration is a room configuration in which the hall is at least 40 meters long. It is formed due to the length of the blade, equipment service area, platform for players and the service area.

There are no franchises in the bowling business. The reason is that each project of the entertainment business is largely individual. Although there are general rules, approaches and solutions in organizing a bowling business, it is impossible to standardize (unify) a business with smiles in full. In my experience, my clients are usually entrepreneurs with a creative streak. Such people are interested in doing entertainment business every day, they are passionate about it. Buying a ready-made business bowling plan does not always work. The indicators and recommendations of one taken region require adjustment based on the realities of the business environment in which your new project is located.

On average, a bowling club operates a long 12-hour shift per day. Each track is loaded from 5 to 9 hours a day, depending on the season and day of the week. And the maximum number of guests on one track is 8 people. The more tracks, the higher the bandwidth of the institution during peak hours. These indicators should be taken into account in the architectural planning of bowling. New bowling equipment costs more than US $ 45,000 per track. B will cost the entrepreneur from 395,000 rubles to 1.6 million rubles for each bowling lane.

Marketing strategy

We must stimulate demand for the next visit to the bowling club and increase the average bill. If we just cut prices, we lose. We should sell our services with a new content, forming package offers to a specific consumer.

The success of a marketing strategy largely depends on the correct choice of target audience and business concept.

Entertainment business is a retail business, a business of providing services. This is a difficult business. The difficulty is that we trust his people. People who work in the hall. The financial success of the enterprise depends on the quality of the transfer of our services in the hall. Therefore, staff motivation and training is an important component of success.

Bowling club income structure

The main source of income is a bowling game. The bar brings an additional 60 to 100% of revenue to the income from a bowling game. The total income of gaming machines and billiard tables working with a live queue increases the owner’s profit by a total of another 30%. Organization pro-shop increases the recognition of the institution and allows you to increase the profitability of the club by 2-5%. To load the club at night and increase the revenue of the bar, it is recommended to create an entertainment program with night discos. This approach allows you to replenish the cashier by an additional 7-10%.

Financial plan for a club with 2 lanes and a bar

Investment costs, rubles

Total investment costs: 2.80 million rubles

Current expenses, rubles

During the day, visitors spend at least 300 rubles per hour on the game, in the evening - 700 rubles per hour and more. Two tracks will bring 2.4 million rubles per year. Additional services of the bowling cafe will bring at least another 70% of the proceeds from the game of bowling.

Total current expenses: 2.7 million rubles

In this situation, the bowling club

will pay for itself in two and a half years.

An avid bowling player is able to imagine how much he leaves every month in a bowling club. And if you calculate the costs for the year, for two, three? For some, this becomes a strong enough argument in favor of thinking about how beneficial this type of business can be. So, if the idea of \u200b\u200bopening your own bowling seems more attractive to you and you are not going to drive it out of your head at all, let's talk about how this is even possible.

Let's start with the good: according to experts, the payback in this type of business does not usually exceed one and a half years. If you consider that the life of the equipment used for bowling, according to the manufacturer, is about 20 years, it is easy to calculate that the remaining 18 years you will receive almost net profit.

On the other hand, the question arises: if the profitability in such a type of business as bowling is so high, why is competition in this market sector still at a rather low level? The answer lies in the high cost of admission to this business.

Opening a bowling club will cost the businessman a tidy sum - at least half a million dollars. If you plan to create a popular leisure center, paying attention not only to bowling, but also to related areas, then at least $ 2 million will be needed to implement such an idea. Plus, you need to calculate the cost of renting a room, the area of \u200b\u200bwhich should be spacious enough to accommodate paths and a comfortable stay for visitors. If your business bowling project provides for six tracks, then this requires an area of \u200b\u200b600 square meters. m., that is, at least 100 square meters. m. on one track.

In addition, in the premises of the bowling club you need to place a cafe-bar, a slot machine room, and, if possible, other related areas - a fitness center, a billiard room, a children's playroom. According to experts, the share of additional services may account for about 60% of the total profit. All this suggests that it is necessary to look for a spacious room with high ceilings. Moreover, the buildings on the outskirts of the city will not provide you with high attendance, so, hoping to build a profitable bowling business, give preference to premises located in the city center. True, the cost of rent in these areas is much higher.

If you are eager to save money, you can rent bowling equipment or purchase used equipment. But keep in mind that you won’t get a guarantee on it. Of the manufacturers, preference is given to American enterprises, which assure that their equipment will serve faithfully for at least 20 years. When planning to open your own bowling club, pay attention to any trifle, since each mistake can cost you money invested in this business. If you want to know how much it costs to create a bowling club, how to determine its profitability, be sure to use the ready-made business plan for a bowling club. It describes in detail how profitable bowling is, how business, and what kind of profit you can count on.

Businessmen planning to open their bowling club are attracted by the high profitability of this type of business, as well as its incredible popularity. The amount of net annual income that can be obtained from the activities of the club for 10-12 tracks is approaching half a million dollars.

The organization of a business such as bowling involves the timely selection of a format, based on which it is necessary to select a room, make a list of related services, and even choose a club design. There are 4 basic concepts of bowling: entertainment, family, sports or VIP format.

Depending on the format of the bowling club that you have chosen, the requirements for the premises, zoning of the club, equipment, as well as the location of the bowling club itself depend. For example, a family-format bowling club may well be located in a residential area, while the entertainment concept involves a location near the city center. And on how clearly you will be able to take into account all these nuances, the payback of bowling and the size of your profit directly depend.

The sports format of the bowling club is designed for advanced amateurs and professionals. These people, as a rule, promote a healthy lifestyle, therefore, it is not worth counting on the fact that the alcohol bar will bring substantial revenue. It is better to offer visitors a different assortment - juices, oxygen cocktails, etc. In addition, in such an institution it is advisable to open a fitness center, as well as an accessories store.

Family bowling will be as popular as possible if you can offer visitors a wide selection of entertainment. A similar bowling format would be appropriate to open in a small town or in a residential area. Traditionally, such establishments have a great profit from the activities of cafes and bars, billiard rooms, and gaming machines. Of course, you can’t do without such a bowling club without a children's play area. When determining the number of tracks in a bowling club, proceed from how many people will play on one track, as well as how many visitors you can receive at the same time.

The bowling club at the entertainment center is designed primarily for mass recreation of youth and students. To attract them, it is necessary to establish affordable prices, and provide them with additional services such as a computer club, disco, American pool and more. Beers and other low-alcohol drinks will be in demand at the bar. You can not worry about expensive repairs, and purchase more economical equipment, for example, buy instead of bowling Brunswick equipment from AMF.

And finally, an institution for VIP-clients, for the opening of which you will need a solid initial investment. The number of tracks does not really matter, you can open a bowling alley with a width of 3 tracks - this will be enough. The atmosphere of the institution, the ability to visit it only by selected people will be crucial. To understand all the intricacies of this business and choose the right format for the institution, a professional business plan of a bowling club will help you. With it, you will be able to figure out how to set the price for one track and calculate the approximate cost of opening a club.

Reviews on business plan bowling club (3)

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Bowling club business plan

Nikita

Nikita, thanks for the gratitude. Indeed, what entrepreneurs sometimes lack is confidence, and its business plan gives it, which describes in detail all stages of business development, upcoming costs, as well as answers to numerous questions. This is precisely what becomes the last step towards the beginning of the implementation of the plan. We wish you continued successful development.

Bowling club business plan

Victor

Victor, I agree with you, almost any finished document requires refinement of the financial model, taking into account individual investment opportunities, all this can be taken into account only on order, but the cost will be completely different. At the same time, understanding the calculations, an understanding of the economy of the enterprise appears, and this makes it possible to more confidently and effectively manage it. We wish you to successfully implement your business idea.

Bowling club business plan

Leonid

Leonid, when a niche in the market is empty, and there is a demand for it, it’s worth using it, as you did, and from the very beginning we went the right way using the business plan. That is why we are confident that your affairs will continue to go only uphill, good luck to you.

This bowling business plan will make it possible to realize a great business, which has recently become so attractive among our contemporaries. As an active form of recreation, bowling is winning our hearts everywhere. It is so interesting: to roll balls in the company of friends, enjoy strikes, have a great time, drink a couple of glasses of aromatic beer. Therefore, bowling clubs open constantly. In order for the undertaking to become successful, you should immediately study the settlement documents that were specially developed by specialists, understand what equipment should be purchased, how to hire personnel, and correctly set up the institution.

The presented finished document fully reflects the realities that the future owner of this business will have to face. You will understand what documentation you should work with in detail, whether investor funds should be attracted, because the purchase of equipment: tracks, balls, pins, automatic lifts, sensors will require considerable cash injections. The staff should have a person who monitors the technical health of the equipment and equipment, as well as several qualified instructors who will tell beginners the rules, help to understand the intricacies of the game, and will be able to come at a difficult moment.

You can study the document on organizing a bowling club on our website right now. In addition to organizing playgrounds for the game, you will need to equip the hall with a bar, toilets, sofas for relaxation and a smoking area. It should be understood that part of the bowling club can be occupied by slot machines, billiards. You should also purchase the necessary shoes of different sizes, disposable socks and other attributes. Much will depend on the correct distribution of session time and a flexible pricing policy, but it should be pointed out that starting this is cost-effective initially, with the correct setting of the club's work, there will always be profit. It is only necessary to carefully examine the main sections of this document first.

In stock Bowling club business plan 5 12

The article describes the basics of compilation bowling club business plan. Rest is important for any person, an increasing number of people tend to diversify their leisure. One popular option is to play bowling. It is simple, interesting and reckless; you can play it either alone or in large companies. Despite all its popularity, competition in this area is not high.

This is due to the presence of many nuances when opening this type of business. If you take everything into account at the planning stage, you can create a successful company. For this, compiled bowling business plan, which analyzes all possible risks.

Key features of a business plan for opening a bowling club

Features of a business plan bowling club

To create a successful bowling company, it is necessary, first of all, within business plan analyze the demand for such services and consumer preferences of customers.

In addition, it is important to analyze the main competitors and the features of their activities, as well as to develop channels for attracting and consider the factors that influence the popularity of this area of \u200b\u200bleisure activities.

One of the main sections is the assessment of the effectiveness of the project. It allows you to determine the payback period and the feasibility of investments.

Description

Files

Bowling center in accordance with business plan provides rental services for tracks for the game. In addition, related services are provided, such as:

Sale of food and drinks;
Conducting competitions;
Organization of holidays and corporate events;
Learning the game.

The club is popular among a wide range of people, in particular:

Families with children;
Schoolchildren and students;
Employees of large companies;
Young people.

The game is great for active birthday parties, including children's, and other family holidays.

As a rule, slot machines and playgrounds, a table for billiards, and a bar open on the base of the center.

1 - Summary

1.1. The essence of the project

1.2. Investment volume for launching a bowling club

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description / Properties / Features

2.3. 5 year goals

3 - Market

3.1. Market volume

3.2. Market dynamics

4 - Staff

4.1. Staffing

4.2. The processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Bowling club development sales plan

5.4. Expense plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of a bowling club

7 - Conclusions

The business plan for opening a bowling club is provided in MS Word format - it already has all the tables, graphs, charts and descriptions. You can use them "as is" because it is already ready for use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this can easily be done in the “Project Concept” section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase a sales plan, it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all tables and charts will be ready: a monthly sales plan, sales structure, sales dynamics - all of this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for himself.

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Our customer reviews

Feedback on the business plan for opening a bowling club

A ready-made business plan was bought on the site, which helped us build a long-term development strategy for our bowling club. This plan is very easy to use. It contains all the calculations and justification of indicators. You can make changes, edits and change what you need ..

Lisa Bertanskaya, Krasnoyarsk

Feedback on a business plan for opening a mini-cinema in a small town

It turned out to attract investment in the amount of 5 million rubles and open a mini-cinema. I really liked the thorough adherence to all our wishes and requirements of investors.

Olga Ivanovna Filinkova, Krasnodar Territory

Review of a business planbath complex: Russian bath and sauna

We were approved a loan for the entire amount (65 million rubles) to create a bath complex. The business plan was written in 2 weeks, contained all the necessary project calculations, a clear financial and production plan, in addition, a break-even point was calculated and a sensitivity analysis was done.

Valentin Isakov, Leningrad Region

Review of a detailed business plan for opening a sauna with a pool

A loan of 7 million rubles was obtained at Sberbank for opening a sauna with a swimming pool . Plan-pro.ru made a business plan for 7 days, took into account all the requirements of a credit institution. As a result, the loan was successfully approved.

Nikolai Korolkov, Kaliningrad

Feedback on the business plan of the billiard club

Private investments in the amount of 30 million rubles were attracted to open a small billiard club in the city of St. Petersburg. The business plan is drawn up very competently - with a detailed justification for each item of income and expenses, as well as with calculations for investments. Separately, it should be noted competent financial forecasting and easy-to-understand formulas.

Astafiev L.M., St. Petersburg

Feedback on a bowling business plan

For the opening project bowling club was required business plan in order to obtain a loan from a bank in the amount of 20 million rubles. On the advice of acquaintances, businessmen downloaded a ready-made business plan to Plan-Pro. In addition to the completeness of the information, calculations attracted particular attention. A good justification, accuracy, not overloaded with numbers and a financial model in addition - that helped us attract additional investment in addition to a loan issued in Sovcombank.

Druzhinin Dmitry Vladimirovich, Astrakhan.

Analysis of competition in the bowling market in a business plan

To shape the concept of the future bowling center need to conduct competitive analysis within business plan and determine:

Main competitors;
Their pricing policy;
Marketing strategy;
Organizational model.

Based on this, a competitive advantage is formulated, which may be:

Modern equipment;
Convenient location;
Low prices;
Constant promotions and happy hours;
The provision of animators for children and adults;
Good cuisine and a variety of drinks;
The ability to learn the game and participate in competitions;
A variety of related services.

The main competition is similar clubs and centers. In addition, the consumer is constantly making a choice in favor of a particular type of vacation. Therefore, indirect competitors are cafes and bars, cinemas, saunas, baths and other enterprises providing entertainment services to the population.

Traditionally, to increase the profitability of a business, a billiard club is also usually launched. allows you to run a project with minimal risk and achieve maximum return on it.

Marketing Plan for Bowling Business Plan

To promote and popularize services bowling clubthe following marketing activities are possible in accordance with business plan:

Creating a bright sign, signs, as well as the use of outdoor advertising;
Advertising on radio and television;
Distribution of leaflets near shopping centers, playgrounds;
Distribution of commercial offers to companies in the city with a corporate discount offer;
Creation of a site and groups in social networks, their promotion;
Participation as sponsors in children's and family events;
Holding competitions and tournaments among amateurs.

Stages of opening a bowling club in a business plan

After assessing the market situation, identifying the target audience and its preferences, you can begin to draw up bowling business plan.

Registration as a legal entity or individual entrepreneur;
Tax registration and tax system selection;
Selection of a suitable room;
Carrying out repair work;
Purchase and installation of equipment;
Launching an advertising campaign;
Organization of the opening.

In order to bypass the preparatory phase, immediately start the project, you can download ready business plan bowling center at the link below. It already contains all the necessary information and calculations, a financial model has been drawn up. Such a document will be an excellent tool in negotiating with investors and for obtaining a bank loan as an additional source of financing.

Bowling investments in accordance with a business plan

To open bowling center investments in the amount of 5 to 50 million rubles will be required, which, according to business plan divided by the following main items of expenditure:

Registration of business - xxx rubles .;
Room rental - xxx;
Design project and repair work - xxx;
Acquisition and installation of equipment - xxx;
Marketing and advertising - xxx;
Cash reserve - xxx.

As additional financing, it is possible to attract funds from investors and banks.

Search for bowling facilities according to the criteria established in the business plan

Before you start looking for a suitable room for bowlingIt is important to establish in business plan criteria that it must meet in order to facilitate the selection process.

The following space requirements are presented:

Optimal location in the central part of the city. It is best if it is a large shopping center. This ensures good transport accessibility, the presence of parking and high customer traffic.
The area of \u200b\u200bthe premises is not less than 200 square meters. m. with the possibility of placing a reception area, dressing room, paths, bar, kitchen, bathrooms.
It should be equipped with a fire alarm system, alarm system and video surveillance system.
It is necessary to summarize all communications and the organization of the ventilation system.

Costs of bowling equipment in a business plan

AT business plan expenses for the purchase and installation of equipment for opening are provided bowlingin the amount of xxx rubles.

This includes the acquisition of:

Tracks;
Pinsetters;
Panels for camouflage;
Track care machines;
Pins and balls;
Control systems;
Plasma panels
Boot;
Tables, chairs, sofas, a bar counter, a reception desk and other furniture designs;
Kitchen equipment;
Computers for office employees;
Cutlery;
Interior items.

Financial model of a bowling club in a business plan

To build a financial model bowling you will need to calculate forecasts of such indicators as revenue, profit, costs, etc. within business plan.

Costs of maintaining a bowling club in a business plan

AT business plan consider the costs necessary to ensure smooth operation bowling. They are divided into the following main articles:

Taxes and fees - xxx rubles .;
Equipment repair - xxx;
Rent - xxx;
Payment of utilities - xxx;
Salaries of employees - xxx;
Carrying out marketing activities - xxx;
Purchases of food, drinks and other consumables - xxx.

Total from xxx rubles. per month.

Bowling income in a business plan

Revenue bowling club in accordance with business plan formed by the fee for using the tracks for the game. Income sources from the sale of food and drinks and the provision of related services act as additional sources of cash flow. The total revenue reaches up to xxx rubles. per month.

In this case, the profit varies in values \u200b\u200bfrom xxx to xxx rubles. monthly depending on the size of the project.

Allocated posts in the bowling center in accordance with the business plan

AT business plan recruitment and hiring of employees for the closure of the following posts is provided bowling club:

Director
Administrator;
Accountant;
Advertising Manager
Animators;
Cook;
The waiters;
Hall workers;
Security guard;
Cleaning lady.

In general, from 10 people.

The financial model is a separate file in MS Excel format - in fact it is
a separate product designed to plan a business and calculate all of it
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and available for
changes.

In the process of working on a business plan, we look at dozens of different sources
information. This data of equipment suppliers, and industry portals, and interviews with market experts, and official statistics - such a systematic analysis of the data gives a complete picture of all project parameters: prices, cost of equipment, cost of premises, costs, etc. .

Download a ready-made business plan for opening a bowling club with calculations and an Excel financial model

The popularity of bowling has not faded for decades. On the contrary, the demand for diverse leisure activities is increasing every year. The low level of competition will allow the entrepreneur to occupy an appropriate niche in this area and make good profits.

To take into account all the nuances, you need to draw up a business plan. We have created ready bowling business plan, where they structured all the information and made the calculations. Thanks to such documents, you will not only be able to attract the attention of investors and get a loan from the bank, but you will also get a tool for operational control of your company’s activities and step-by-step instructions for launching a project. If necessary, we can prepare an individual turnkey business plan.

The main task of the owner of a bowling club is to ensure a constant flow of customers and prevent downtime. To do this, it is important to constantly find and test new channels of attraction.

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