Trade in sports nutrition. How to open a sports nutrition store and make a profit. The location of the object and the choice of premises

Let's talk about how to start your own sports nutrition business. This way of earning is really available to everyone, but it will be especially interesting for those who lead a healthy lifestyle and regularly train in the gym or on the turnstile sites.

We will earn with the help of an affiliate program of the SWPRO sports nutrition online store. The store is a development of the public organization StreetWorkout, which promotes a healthy lifestyle around the world. Among the organizers are such famous people as Denis Minin (workout world champion) and Oleg Bazilevich (12-time bench press world champion).

The company's products are shipped all over the world. Centers and production are located in Russia, Ukraine, Kazakhstan, Great Britain. The product range is wide and is intended primarily for those involved in Workout, bodybuilding, fitness, etc. A small list of SWPRO sports nutrition assortment: amino acids, proteins, pre-workout complexes, post-workout complexes, vitamins, cereal bars, etc. Also, the assortment includes probiotics, dietary supplements, food gels, Street Workout paraphernalia.

How to earn? Conventionally, there are two ways to make money with Street Workout Pro sports nutrition - active and passive.

Active way of earning implies the purchase of goods at a special partner price and the sale of goods with their own markup. You can sell both to your friends and using online tools. For example, through message boards, or your own online store. As a variant of the engine for an online store, you can use Simpla CMS. You can buy a licensed Simpla CMS, as well as purchase templates for your online store. There you can also learn how to connect third-party modules to expand the functionality of your online store.

Passive way of earning is to build your team (attracting customers and partners). That is, after registering on the website of the Street Workout Pro online store, you will receive a referral link. If someone makes a purchase using your referral link, you get a percentage of the sales. The minimum amount for withdrawal is 1 c.u. Pay on the card. At the same time, if the buyer paid for the goods, for example, in dollars, you receive a payment, also in dollars.

The percentage of sales depends on your partner status. The higher the partner status, the more benefits you get. In addition to the percentage of sales directly, you receive a number of additional bonuses (starting bonus, achievement bonus, stability bonus, etc.). I will not consider bonuses in detail, at the end of the article there will be a video that discusses the bonus accrual system.

You can start a partnership from the rank "Partner" or rank "Manager". The rank of "Manager" provides a number of advantages. For example, "Partner" receives 5% from the sale, "Manager" - 25%. "Partner" receives payments only from referrals of the 1st level, "Manager" - from 1st, 2nd and 3rd levels. To get the rank of "Partner" you need to purchase products for 45 points. You can always upgrade your rank to "Manager". To do this, you need to purchase products for 200 points or more within a month.

Points are a kind of internal indicator of your status in the system. Points are accumulated by your entire team. That is, you do not have to purchase products for the required number of points, the main thing is that the total points of your entire team reach 45 points or 200 points per month.

Let's take a closer look at the process of registering a partner in the system.

We go to the website of the online store and go through registration. At the second step, you will be asked to choose a point of entry into the business - "Partner" (45 points), "Manager" (200 points). I chose "Partner".

After you fill in all the required fields, the manager will contact you and give you access to the partner account. Further, in the "Products" section, we see the company's products available for purchase.

Next to the price of each product, you see the number of points that will be credited to you upon purchase. To obtain the rank of "Partner" we need to purchase products for 45 points. You can choose the products you need, or you can purchase products in the "Promo Offers" section.

I chose the “Family Care” pack, which includes such drugs as Antiage (an antioxidant that stabilizes cell membranes), Probiozy (restores the intestinal microflora and improves the absorption of proteins, fats and carbohydrates), Aminov (a complex of amino acids and vitamins).

After ordering products, you will receive payment details to your e-mail. After paying for the products, you get the rank of "Partner" and you can start earning in any way possible - either attract customers to the website of the online store, or open your own online store, or sell goods through bulletin boards.

Decent earnings for you.

With this legal form, you can open a business with partners, for which it is not suitable.

Individuals who are the founders of an LLC should not be liable for its obligations with their own property - in case of problems, they lose only the contribution they made to the authorized capital.

There are other differences between individual entrepreneurs and LLCs related to the features and methods of management, lending and investing. To clarify complex issues and finally decide on the optimal organizational and legal form, you can use the advice of a specialist.

Registration as an individual entrepreneur

If you are going to open one small store and do not have plans for further expansion, registration as an individual entrepreneur is optimal. The application for registration can be downloaded on the website of the Federal Tax Service http://www.nalog.ru/cdn/form/4162994.pdf.

Choosing a taxation system

Renting space for a sports nutrition store

Sports nutrition is a fairly compact product. Showcases for its placement will not take up much space, and, therefore, store space can be quite small.To start in30 sq. is enough. m.retail space.

For a city with a million population, the rent for such a room, which includes utility bills, can be about 60 thousand rubles.

Two good locations for a sports nutrition store

a place with high traffic - for example, near the subway;
a point near a large fitness club or near a sporting goods and sports equipment store - that is, a place where regulars of gyms and other athletes often visit.

It is also possible in the same room with a fitness club, combined with its fitness bar - that is, a place where athletes can look before a workout, after it, or even in the middle of a workout to have a little rest, relax and drink a cup or two of protein, gainer or energy.

After the lease agreement for the premises is concluded, you need to go through the necessary approval procedures in the SES, the State Fire Supervision Service and the city administration.

Store Equipment

If you are still not going to combine a store with a fitness bar, you will not need to purchase any special equipment. It will be enough to buy:

racks and shelves;
video surveillance if the store will work on a self-service system;
cash machine.

Purchase of the initial batch of goods

The purchase of the initial batch of goods is the main item of expenditure. It will take about 15,000 rubles to purchase the minimum lot from wholesalers, and the minimum amount that it is desirable to spend on this is near200 000 rub. This money is already enough to create a good assortment - the more goods, the greater the turnover.

Most consumers prefer products from foreign brands such as the German Multipower and Weider. It is considered to be of higher quality and more effective than sports nutrition of domestic manufacturers, and studies show that this opinion is quite true.

At the same time, the products of Russian companies have an important advantage - a low price. For this reason, it is often preferred by novice athletes and just athletes who want to save money. When choosing an assortment, regional peculiarities should also be taken into account: as a rule, the preferences of athletes in different cities and regions differ.

It should also be noted that sports nutrition must have state registration, which confirms its safety and compliance with the technical regulations of the Customs Union TR CU 021/2011.

Store staff

The best sales assistants will be people who play sports themselves and, therefore, are well versed in sports nutrition. Good sellers who can give the visitor competent advice on any issue is the main condition for successful trading.

Anotherimportant point -this isappearance of sellers.

If they look athletic and fit, and the male salespeople also have good muscle mass, you can expect customers to be imbued with confidence both in them and in the store as a whole.

Sports nutrition store business plan

Sports nutrition in the form of a small point - for example, on the territory of a shopping center - will require 300-400 thousand rubles or more. The exact amount varies by region.

Many factors influence the payback period, but on average, with the right organization of the business, you can get a plus within six months.

If the business has already gained momentum, a good customer base has been developed, and contracts with suppliers have been concluded on good terms, monthly sports nutrition with an area of 30 sq. m. may look like this:

revenue 500,000 rubles;
net profit 50,000 rubles.

Nuances and possible problems when starting a business

Since sports nutrition is not an essential product, in times of crisis, its sales, as a rule, are significantly reduced. Therefore, the difficult situation in the economy - this is not the best background for starting such a business.

On the other hand, it was noted above that the number of people who take training seriously is quite large and is constantly growing, so the sports nutrition market is very promising, and if you have a good plan, you can successfully enter it even in difficult crisis years.

Since the share of domestic products in the sports nutrition market is low and does not exceed 10-15%, in conditions of a low exchange rate of the national currency or large fluctuations in the exchange rate, there may be problems with purchases that you need to be able to cope with.

And in conclusion, I would like to recall one simple thing: many people think about creating their own business, but only a few decide to get down to business. Meanwhile, opening a sports nutrition store can be the very step that will allow you to stop working "for your uncle" and lay a solid foundation for your financial well-being.

A well-thought-out plan of action, good knowledge of the topic, perseverance and determination will certainly make it possible to achieve success.

sports nutrition franchise you can find out in the following new video:

Reading time: 5 minutes

The sale of sports nutrition can be both regional and online business. Having found suppliers, you can open a business selling sports nutrition at home and create an online store.

Search for suppliers

First you need to find quality suppliers of goods. You can contact direct sports nutrition manufacturers and order small quantities from them, or you can find wholesalers and buy the most popular products. As for direct manufacturers, you can also choose the best companies - there are about a dozen of them - and buy goods at reduced prices. This option is more difficult, but wholesalers will provide any product for a certain amount at any time.

Sale of sports nutrition at home

Starting capital: 15 - 40 thousand rubles;

Payback: 1 - 4 months.

A similar business will go for cities. To begin with, evaluate the business idea - evaluate the competitors and the demand for the product. The fight against competition is simple - low prices, communication with customers, a detailed description of the product and how to use it, etc. When selling sports nutrition from home, you need high-quality advertising for the store and links with gyms and their visitors.

There is no need to somehow equip the house for the sale of sports nutrition. The main thing here is constant advertising and word of mouth. Your services should be in good standing among customers, this will help in the future in expanding the client base.

Working in small batches and doing this business as an additional small income, business registration is not necessary. Otherwise, it may be needed if your services are in constant demand.

read the article Ways to grow a small business

Business advertising

Several ways to advertise your business will allow you to constantly find customers for your business. Advertising in the newspaper in the sales section, advertising banner in the city, outdoor advertising sign, business card creation and business website creation. Advertising at bus stops is also possible. In a large city, you can create your own promotional packaging with an address and a website. It all depends on the volume of sales, regular customers, etc. In order not to register a business, it is enough to find several dozen customers who are ready to spend a certain amount on a monthly basis to buy sports nutrition. In this case, advertising will be at a minimum.

Selling sports nutrition online

Starting capital: 25 - 80 thousand rubles;

Monthly profit: 5 - 50 thousand rubles;
Payback: 1 - 4 months.

There are at least 3 ways to sell sports nutrition online:

Selling sports nutrition on forums. There are plenty of bodybuilding forums where you can sell supplements. But for this you need to do one of two things:

If you yourself use supplements, then constant communication with people, especially with beginners, rating on the forum, good reviews will do the trick. Constant sales to already experienced athletes will create a “name” for you on the forum, and beginners will be able to become interested in your services.

The second way is less time-consuming, but worth the money - this is advertising on the forums of your store or group on social networks selling sports nutrition.

Sale of sports nutrition in social networks. Create groups, fill in all the necessary information and promote them through other groups. This method is expensive, but very effective. By promoting a serious product in the right groups, you will recruit direct customers.

Sale of sports nutrition on the site. Like selling on social networks, it requires the cost of website promotion. It will be difficult to break into the TOP, because there is high competition, but the combination of three types of business promotion will guarantee a constant influx of customers.

Do not forget that you are not the only one who sells sports supplements on the Internet and the competition here is high, so you need to do business with all seriousness.

Reviews, a full range of various sports nutrition, additional sales of equipment and other equipment for athletes will contribute to the development of medium-sized businesses.

The more money you invest in goods and business promotion, the more you communicate with customers, the more advertising methods you have, the more profitable your business will be. Constant growth is possible in this business and with the right promotion of the business, which requires a lot of money, you can enter the market as a large seller of sports nutrition.

In contact with

More and more people are getting involved in sports and a healthy lifestyle. For such people, sports nutrition and a variety of muscle mass growth accelerators were invented.

A survey by the Business Rating company showed that 58% of Muscovites regularly use sports nutrition, 27% from time to time, and 12% of the surveyed visitors to fitness clubs in the capital during the period of preparation for competitions. The main "eaters" of sports nutrition are men, their share is 78%. Although this study is contradicted by another study: more than half of Muscovites consider sports nutrition to be harmful. Passion for sports nutrition, as a rule, is associated with youth: 52% of respondents are consumers under 25 years old.

The situation with sports nutrition comes down to the point of absurdity when experts talk about professional athletes. Since human resources in sports achievements were already used up by the middle of the 20th century, professional sports without additives today turn out to be impossible.

A picture from the Soviet past: an athlete is sitting in the locker room before training, and in front of him is a saucepan with meat and eggs - foods rich in proteins. Modern sports nutrition has the form of powder, tablets, capsules, it is a concentrate of proteins, carbohydrates, amino acids, minerals.

Today in sports, even in amateur sports, it is impossible to do without specialized nutrition. Not only the achievements of the athletes are impressive, but also their loads. Back in the 1970s, there was no special diet, and athletes managed with ordinary food (of course, dietary). But the results were very different.

If you want to open your own sports nutrition store, then the first thing to do is to get acquainted with this market: visit the largest stores in your city, navigate the prices, ask sellers on behalf of the usual buyer about more popular supplements, their benefits, etc.

If you decide to create an online store, then it is worth developing a convenient and detailed catalog of goods, ensuring ease of purchase and prompt delivery to the buyer. You should also take care of advertising your site on sports resources and forums. This will help you find buyers.

Before planning an assortment of goods, you should decide on a supplier. There are enough suitable firms in Russia, although many entrepreneurs prefer to work with foreign companies directly.

It is noteworthy that athletes often learn about a sports nutrition store not only in training, but also at sports competitions. Therefore, it will be cost-effective to act as one of the sponsors of this event by placing a banner with your logo and coordinates in the hall.

Additional printing products that the buyer will receive by placing an order with you or making a direct purchase can also be a useful move. Bulletins can contain interesting information about the properties of vitamins, and, for example, a health calendar has been developed in which you can indicate not only the level of your well-being, but also the increase in muscle mass, or the number of kilograms that leave a person after taking sports nutrition.

The main thing is that your policy is focused on a different gender buyer. Of course, men buy amino acids and protein more often, but fat burners and weight loss products are closer to girls.

The average trade margin in specialized stores is 20-50%. This is less than many department stores. But income is not generated by a large number of purchases. Exclusive items are usually expensive. Therefore, even with a not very large circle of clients, you can earn decent money. Moreover, the costs of a specialized store are less. For its organization does not require large areas. If the average department store occupies a room of 250-270 sq. m, and some even more than 1 thousand square meters. m, then for a highly specialized store, 100 sq. m.

The profitability of a sports store is 25-30%.

Sports nutrition store business plan.

The direction of beauty, health and nutrition is always a profitable solution for business. And the modern trend to look good at any age is in the hands of entrepreneurs. Young people, in particular guys, are trying more and more on their bodies. And not only regular exercise helps in development, but also a special diet that will contain a large amount of protein, which will give the necessary muscle growth. You can buy such products only in specialized stores, which are becoming more and more in our open spaces.

The demand for such products suggests the need to open a sports nutrition store. The range includes both useful products and specialized supplements. Everything in the complex is a component of a healthy lifestyle and the development of a sports body.

The sports nutrition market is developing at a very rapid pace and the increase in demand is about 15%. At the same time, experts convince that the demand for products in large cities is more stable. All products are presented advantage from foreign manufacturers. And it is she who is in great demand. Especially we are talking about German brands, which, according to buyers, are more efficient.

Domestic products remain in the back rows, but they are more accessible to the buyer, and companies are at the stage of constant development, offering new products in this industry. And if you choose the right products and find a good location, then the sports nutrition store is doomed to success.

We choose a room.

Perfect Sports Store:

Area: from 150 sq. m.
Location: In a mall or crowded area where there are no online competitors nearby.
Average monthly profit: from $5 thousand.
Exclusive rights to trade in one or more trademarks.
Availability of liquid inventory.
Independence of business from the seasonality factor.
Qualified personnel.
Expanded brand.

When starting your own business, you also need to consider the possibility of selling products that improve the condition of muscles, bones and ligaments. Many of these products are advised not only to athletes, but also to adolescents, since often the body cannot comfortably adjust to the rapid growth of such tissues.

It is most profitable to organize a store at a large shopping center. And there are a number of reasons for this. First of all, a large number of potential buyers who will come to the shopping center.

Secondly, there is a sports zone in the building. And if there is one, then it always makes sense to negotiate with the center about advertising.

To work, you need a small space - about 35 square meters. m. Most of the area will go under the sales area, the rest - under the warehouses. The room itself should be made in a harmonious style. It is important to have communications, good ventilation.

The premises must meet the standards of sanitary and fire safety. Renting a room will depend on many factors - location, distance from the center, the tenant's pricing policy, and so on.

On average, you should count on $700-1.5 thousand.

Equipment.

In order for the store to function normally, you must purchase the following:

Racks for the presentation of products - $ 1.5 thousand;
Counter - $200-300;
Electronic scales - $50-80;
Cash register - $150;
Refrigerated showcases - 1-2 thousand $;
Table and chairs for the seller - $500.

In total, the minimum set of equipment for the seller will cost about $ 5,000. An investment in equipping the store.

Formation of assortment and selection of suppliers.

Only an experienced person in the healthy sports nutrition industry will be able to form the most complete range of products. Therefore, if you do not have enough experience in this industry, it is worth getting recommendations from specialists.

Generally speaking, it is worth forming an assortment with a focus on such product groups: proteins or protein supplements, amino acid complexes in different compositions, mineral and vitamin supplements, fat burners, creatine, cereal bars for snacking, energy drinks, complexes for ligaments and joints, products low calorie, sports nutrition for vegetarians and so on.

The assortment of such stores is simply impressive and it is important to choose popular manufacturers. It is important to create an assortment for different buyers so that everyone can choose something for themselves. Suppliers of products can be searched on the Internet. If we are talking about domestic products, then you should try to look for options for buying directly from the supplier.

For the purchase of goods and the formation of an assortment, it is worth preparing at least $ 3 thousand.

Staff.

Only two salespeople are required to operate the store. It is desirable that they be specialists in the field of sports nutrition. The ideal option would be to hire those people who themselves are fond of this direction of nutrition and occupy themselves.

The age of people does not matter, but goodwill, the ability to offer a product and tell about no will become an indisputable preference in choosing. Also, to control the financial situation, an accountant is needed at work. A specialist can be hired for remote work. The rest of the work (marketing, purchasing goods) can be taken over, and in the future, with the development of the business, invite a manager to work. Salary payments for staff will consist of a rate and a bonus part.

On average, you should count on $2,000.

Marketing.

Advertising products for sports nutrition will be effective in fitness clubs, sports complexes or gyms. To do this, you can agree on mutual advertising, when posters with your data are placed in the fitness center, and the advertisement of the complex is in your store. For this, business cards, flyers or posters can be used. It is also important to create your website with further promotion on the Internet, which will help customers find a store in a nearby location. At the same time, it is important to design a shop window and a signboard well, to put signs for customers and potential buyers.

Attention is always attracted by the sight of a naked pumped up body, as one of the main desires of those who work out in the gym. It is important to get regular customers. Discount cards will help to return for goods and if they give a good discount percentage, this means that the buyer will have a desire to return to the store to save. The broad product line will also be another key to success.

For the marketing part, you need to prepare about $ 300.

Basic costs.

A business focused on creating a store in the direction of sports nutrition will consist of the following expense items:

Premises rent - 700-1.5 thousand $;
Equipment - $5,000;
Assortment - 3 thousand $;
Staff - $2,000;
Marketing - $300.

To create such a business, you need to have a starting capital of $12,000.

Profit and profitability of the business.

The income of the store will directly depend on the number of purchases, as well as the seasonal factor. In the cool season, the demand for such goods increases markedly. Especially we are talking about the spring period. And that's when it's most profitable to start your own business. The average check in the store is $17. With a favorable location, from 15 to 20 purchases can be made per day. Then the daily revenue will be $ 255-340. The amount of monthly revenue will be 8-9 thousand dollars. After deducting all monthly expenses, the net profit will be $1.5-2 thousand. The profitability of the business will be about 20%.

The initial investment can pay off in 12-18 months.

Clients and development options.

The main customers in this business will be those who monitor their health and lead an active sports lifestyle. As a development of your direction, you can try to simultaneously open an online store and conduct business online. It is also worth looking for options for the formation of new points of the store.

Video - how to open a sports nutrition store:

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