How to design a company logo. How to create a logo in Photoshop: a step-by-step guide. Errors when creating a logo

In this article, we'll go over the basic principles of logo design and share some tips for improving your skills.

Logos surround us from all sides. To the general public, logos are an instant reminder of a company or product; For entrepreneurs, the logo serves as a visual image, a point of recognition on which branding is based. Therefore, it is not surprising that logo design occupies such an important place in our lives. In an era when every business, be it a large company or a small online store, must have its own style, brand, the demand for a logo is greater than ever.

Who will benefit from this article?

There are more designers now than ever before, and it is very difficult to be different from others, to create your own unique style. If you're an aspiring designer, you can learn a lot about logo design in this article.

If you are an entrepreneur, startup, blogger and decide to create a logo yourself, this article will also be useful to you. Find all the information you need to know about logo design here. Let's start.

01. Finding inspiration

Many people advise to look for inspiration on various sites where the best logos are collected before creating a logo. This is a great idea. Inspiration can come from anything, anywhere. Sites like Logo Gala and Logo Moose are obvious resources, but if you are a designer or simply interested in design, you are probably already familiar with them. Therefore, our advice is to expand your list of sites to include other sites about design and art. For example, such as Dribbble or Deviant Art.

02. Learn the principles of logo creation

The difference between an effective logo and an ineffective one is that it is practical, suitable, simple in form and content, conveys a targeted message.

In its simplest form, the purpose of a logo is to identify, but to do so, it must follow the basic principles of logo design:

Keep your logo simple. A simple logo is easy to recognize and allows the logo to be versatile and memorable. Effective logos have something unexpected or unique, but they are not overwhelmed with details. The simpler the logo, the more memorable it is.

The logo should be memorable. An effective logo needs to be recognizable, and this is achieved through simplicity and relevance.

The logo must be durable. An effective logo must stand the test of time, be timeless, which means it must be effective in 10, 20, 50+ years.

The logo should be versatile. The logo should look great in different environments and on different surfaces - on the website, business card, employee clothing, etc.

The logo must be appropriate. The way you position the logo should fit its purpose. For a more detailed explanation see.

03. Design your own logo creation process

Every designer has their own process and it is rarely linear.

But in general, the process of developing a logo looks like this, which, by the way, can form the basis of your own:

Create a brief. Conduct a survey or interview with a client to get a brief.

Study. Research the industry itself, its history and competitors.

Reference. Explore successful logos and current styles and trends that are associated with the company.

Outline and conceptualization.Develop a logo concept around the brief research you provided above.

Meditate. Take breaks from your design process. This allows your ideas to mature and gives you the chance to see something new. Get feedback.

Presentation. Choose several logos or a whole collection for presentation to the client. Get feedback and repeat the process until complete.

04. How much does it cost to create a logo?

"How many?" Is one of the most frequently asked questions that is not easy to answer as every company has different needs and expectations. You should consider a number of factors when developing a logo / brand design, such as the number of concepts to present, how many edits and improvements will be needed, how much research needs to be done, how big the business is, etc.

Jeff Fisher, a renowned designer and author, addressed this issue in his article "What to charge": “The main point I want to convey is that designers should be smarter, no matter what their talents, skills and experience. They must show the customer the amount without explanation or apology. Providing a normal price will allow you to work less in the future, earn more ".

If you are an entrepreneur, then the picture below will help you determine the cost of the logo.

05. Learn from others

Understanding where other brands have excelled will help in your own work. As an example, consider the classic Nike swoosh. This logo was created by Caroline Davidson in 1971 and is a great example of a strong, memorable logo that is effective without color or scale.

It is not only simple, fast and dynamic, but also symbolic - it represents the wing of the famous statue of the Greek goddess of Victory, which is the perfect symbol in the sportswear business. The Nike logo is just one of the great logos, but let's take a look at other famous brands you know and analyze their logos.

06. Avoid clichés

Light bulbs to create an “idea” image, a cloud for “discussion”, globes to denote the concept of “international”, etc. These are the ideas that come to mind when brainstorming, and for the same reason, we should discard them first. How can your design be unique if the same idea is present in other logos? Avoid such visual clichés and come up with original ideas and designs.

As stated, don't steal, copy, or borrow designs from others. Although this happens quite often. The designer sees an idea that he likes, quickly mirrors it, changes colors, words and calls the idea his own. Not only is this not ethical, illegal and clearly stupid, but you will definitely get caught doing it sooner or later. Don't use stock icons or cliparts - the whole point of a logo is to be unique.

Training

07. Working with the client

A good logo is not only about creating something beautiful, so that everyone around says “wow”, but also conveying the meaning of the company, the message of the brand and the philosophy of the company. This is why the first step in logo design is research.

08. Immerse yourself in the brand

“Listen to the past,” urges Martin Christie of Logo Design London. Before you start sketching ideas, spend some time gathering information about your client (or your company if you are creating a logo for yourself) - who they are, what deal with who their customers are.

Look at previous versions of the logo (if any) and ask yourself what was wrong or cool. This approach can be especially interesting if the company has its own history and has been on the market for a very long time. You can go back in time if they want to position themselves as a heritage brand or you can drastically change the logo to something fresh and futuristic.

09. Save all logo sketches

“Old sketches can be a source of new inspiration”, - says Martin Christie. “I can assume that for each logo you create a dozen sketches before deciding which one to work with next”, - adds Martin Christie. “Never throw away these early ideas, they form a valuable resource.” Just because one sketch didn't work for one client doesn't mean it won't work for another. Go back to what you created and you will find a seed that you can turn into the logo you want.

10. Look for ideas beyond logo galleries

The Logo Moose and Logo Gala services are two great starting points for exploration and inspiration. However, it is always important to know when to stop. It's better to see what worked and didn't work out of 10 relevant logos than get lost among 50-100 original logos.

If you're having trouble getting ideas, try looking up keywords in a dictionary or thesaurus, or Google images for inspiration. If you have a sketchbook, you can look at the previous drawings - you probably have unused ideas from previous projects and, perhaps, you already have the perfect solution, as we talked about earlier.

11. Resist the temptation to imitate

We all have design idols and sometimes we admire them so much that we want to imitate their style. Indeed, imitation is said to be the most sincere form of flattery. However, in the real world, this is simply the laziest way to solve a creative problem. Ask yourself if the style you are using will suit the client? Do they need a logo with the same Saul Bass font used in the 70s?

12. Don't let customers dictate

Working with a client doesn't mean doing everything he tells you. Review the client brief and start asking questions if you find confusion or if you need more information. “The logo should be iconic and memorable” are the most common clichés that you need to dissuade customers from. A man kicking a chicken in a Santa Claus costume will, of course, be remembered, but, most likely, for other unnecessary reasons. So with all this set of conditions, you need to meet the client's expectations by setting realistic goals and figuring out exactly what your work should convey. Remove information noise, separate the wheat from the chaff. Perhaps the client himself does not know what he wants, so try to be careful about his wishes.

13. Mind maps (associative maps)

Use mind mapping techniques to organize your thoughts into something more consistent. This way you can sort out your thoughts and make them work for you. Play around with keywords and synonyms and collect inspiration from different sources on a single board and see how they fit together.

14.Use a modular grid to create a long-lasting logo

The Shell logo has evolved over the years but still adheres to the same fundamental design principles. When Raymond Lowy sat down to design the Shell oil company logo, he used the grid as a way to create an iconic design that hasn't changed since 1971.

The structure of the grid for creating a logo can be any, for example, it can be a combination of horizontal, vertical and inclined guides that interact with circles of different diameters. What the modular grid will be is up to the designer himself. If you need to create a strict, simple logo based on the principles of geometric harmony, you cannot do without a modular grid. This is the only way to create a unique logo, in which the width of the letters, the radii of the elements and the distance between the characters will obey certain standards. More information .

15. Use appropriate grid systems and geometric shapes.

A great example of a matching grid that makes a logo design highly successful is the Sagmeister & Walsh corporate identity for the Jewish Museum in New York.

S&W created an entire corporate line based on the Star of David grid system, and the result was a coherent and impressive visual branding. The use of the grid system and geometric shapes worked well in this case from the beginning, and this is a good lesson for us when creating a logo.

17. Don't overdo it with math grids

When rebranding Yahoo in 2013, Marissa Mayer and her design team used the Mathematical Blue Matrix as a guide to create the logo. They also released a video explaining the design process and highlighted what exactly was cool math in design. When it came to the exclamation point, Meyer mentioned that "our final touch was to tilt the exclamation point 9 degrees to add a little playfulness."

This is a great example of an overly rationalized logo and how using mathematical consistency doesn't always lead to better designs.

18. Don't write off digitize your sketches

As we already wrote, creating a logo sketch is a good way to put your ideas on paper and then bring them to life.

But Ben Powell recommends resisting the temptation to jump straight to the computer. "What did you learn to do first - use a computer or pencil and paper"? this is a rhetorical question. “Sketching is a faster way to get your first ideas off the ground before you get to Photoshop CC. It doesn't matter that it looks crooked, it is important that the idea is conveyed correctly and understood. "

19. Create a vector logo

After creating a simple sketch, some beginners start drawing the logo in Photoshop. But the best way to avoid any frustration and frustration when editing your logo in the future is to start creating it in vector format right away. This is where Adobe Illustrator is your friend, as you can scale and edit your creation without losing quality.

20. Use smart objects

You can copy and paste your logo into Photoshop as a Smart Object (again without losing quality when scaling) if you need to combine it with other elements. If you are creating a logo for a website, web, be especially careful with thin lines or very “ light ”fonts. Not all elements may be clearly visible.

Focus on typography

21. Choose your logo typeface carefully

Typography is very important to a good logo. You have two main options: create your own font or adapt an existing one. When creating your own font, try not to make it too trendy, as it can quickly become outdated. Keep it simple and easy to read. Read how to create your own font.

22. Adapt the existing font

There is no rule that you have to create your own font to stand out or give a logo a touch of originality. This is a complex process that requires a lot of time and resources, so consider adapting an existing font as an option.

Removing, extending, or attaching a portion of the letters may be enough to make your logo font original and your design unique.

23. Avoid curly handwritten fonts

Don't be tempted to make your logo stand out with sophisticated swirl fonts. They are the equivalent of printed calico and this is the reason why most of them are free. Out of pure professionalism, you need to avoid them at all costs. Most swirl fonts are too fancy, too thin, and are likely being used (poorly) on hundreds of different cheap business cards right now. When it comes to logo design, choose a classic and simple font and avoid over-embellishment.

24. The font must match the brand

Fonts come in many different shapes and styles that resonate in different ways based on different characteristics. But when it comes to choosing a font for a logo, it is important not only to choose a beautiful font, but also to make sure that the font matches the specifics of the business. For example, a creative company needs a fun gambling typeface, a construction company needs a serious, traditional typeface that would emphasize the company's stability and reliability.

Jiyong Lee created a text logo for this industrial construction firm. You can also use a simple solution and create a logo using just the font. There are many examples where a logo works great without an icon. Think about it.

26. Think about the space around your logo design

Most brand books will include a “exclusion zone” around the logo. This is an area that cannot be occupied by other content in order to protect the integrity of the logo (and brand extension) and make it easy to read.

27. Using negative space is effective

The FedEx identity is a good example of the effective use of negative space.

Some of the best logo designs have a hidden meaning in their negative space. A classic example is the Fed Ex logo, which uses a combination of the letters E and X to form an arrow in negative space. There are many other great examples where a logo looks ordinary at first glance, but reveals interesting and well thought out details upon further study.

28. Don't overdo it

The collection with easy navigation contains everything: online logo generators, designer exchanges, websites with fonts, services for color matching, searching for icons, lessons, instructions on how to create a logo, videos and much more.

Adapted translation of article 65 expert logo design tips.

Step 2. Logo based on the example

Click on the button to load the finished example into the constructor.
In the window that opens, you can select a ready-made example and create your own logo based on it.

Examples of logos are categorized according to different topics.
A counter of the number of finished logos within the category is displayed after the name.

Step 2.2 Choosing an example logo

Move the cursor over the appropriate logo, it will be highlighted with an icon with a "+" sign. After that, click on the logo in order to proceed to creating a new one based on it.

Note!
When you go to create a new logo, all unsaved actions performed with the current edited logo will be lost.

Step 2.3. List of layers

After selecting a ready-made logo, the system will display a list of its layers with their settings and properties. They are available for change.

Step 2.4. My designs

The logos you saved earlier are available in the “My Designs” section, so if you want to continue creating an unfinished logo, select it from the list and continue editing.

Note!
All changes that you make to the logo during the editing process will be displayed on the screen to the right of the settings. There you can also, if necessary, manually drag the layers by hovering and holding the cursor on the desired shape (the desired text), and then moving it to the desired place on the screen.

Step 3. Creating a logo

If you didn't choose a logo in step 2, then by default the logo will contain two randomly generated layers - a shape layer and a text layer.

Step 4. Editing layers

You can go to editing these layers by clicking on the corresponding lines in the list of layers or on the shape itself (the text itself) in the viewport. When you click on a shape / text - the settings of the selected shape or selected text will be displayed to the right of the logo viewing area.

You can also delete layers by clicking on the icon in the settings of the selected layer, and create a logo "from scratch".

Let's see how to add layers.

Note!

The maximum number of layers for one logo is 15.
Another way to remove a shape is to remove a layer from the list of layers by clicking on the corresponding button.

Step 5. Adding a shape layer

In order to add a layer containing a picture, you will need:

Click on the "Shape" button.
In the displayed list of shapes, first select a category of shapes (they are divided by subject, when you select one category or another, the sets of shapes will change).
After selecting a category - click on the icon you need from the set.

The picture will be added. To start editing it, click on the layer line in the list of layers or on the shape itself in the viewing area.

Let's take a closer look at what parameters are available for editing for the shape layer.

Note!
In some themes, the figures are divided into lines so that the first in the line is a figure that can be used as the main / background for all subsequent ones (for example, in the line with the fish, the first figure is an aquarium, you can first add an aquarium and place on its background figures of fish).

Step 5.1. Image replacement

If necessary, you can replace the shape of this layer. To do this, in the figure settings, click on the "Select" button, in the drop-down list of figures, go to the desired category and select the required picture.

Step 5.2. Positioning the figure

Edit the position of the shape using the arrow buttons (dot button - aligns text to the center).

Note!
You can also manually drag and drop shapes directly on the preview screen. To do this, simply move the cursor over the image, hold down the left mouse button and drag the shape to the desired location in the logo. You can drag shapes one pixel by using the ←, →,, ↓ keys. If you hold down CTRL and use the same keys, the shape will move 5 pixels.

Step 5.3. Shape color

Give the selected shape a color by first choosing a mode (1 color, 2 colors, or no fill) from the appropriate list.

If necessary, you can turn on the "Frame" for the shape and select a color for it.

Step 5.5. Rotation, size and position of the shape

To rotate the shape around its axis at a certain angle - use the rotation buttons to the right or left.

To increase or decrease the shape, use the "+" and "-" buttons.

To flip the shape vertically or horizontally, use the corresponding rotation buttons.

You can also manually drag the shape directly on the preview screen. To do this, simply move the cursor over the shape, hold down the left mouse button and drag the shape to the desired location in the logo.

Step 6. Adding a text layer

To add a layer with text filling, click on the "Text" button.

The layer will be added to the list, click on it (in the layer list or in the viewport) to display the text settings on the right side of the screen.

Step 6.1. Layer text

First, specify the logo text in the settings.

Step 6.2. Text format

You can change the font of the text, as well as make it bold or italicized.

Step 6.3. Positioning the text

Edit the position of the text using the arrow buttons (dot button - aligns text in the center).

Note!

You can also manually drag and drop text directly on the preview screen. To do this, simply move the cursor over the text, hold down the left mouse button and drag the text to the desired place in the logo.
You can drag shapes one pixel by using the ←, →,, ↓ keys. If you hold down CTRL and use the same keys, the shape will move 5 pixels.

Step 6.4. Text color

Now color the entered text in the desired color, first selecting the mode ("1 color", "2 colors" or "No fill") from the corresponding list.

Step 6.5. Text frame

If necessary, you can enclose the text in a frame and specify the color of the frame.

Step 6.6. Rotation and size of text

To rotate the text around its axis at a certain angle - use the rotation buttons to the right or left.

To increase or decrease the size of the text - use the "+" and "-" buttons.

To flip the text vertically or horizontally, use the corresponding rotation buttons.

To reset all changes (rotation, size, position), click on the cross.

Depending on your artistic talents, creating a logo might be something you can do even in your sleep, or it might even give you insomnia. If you are one of those who find it difficult to come up with and draw pictures, this article is for you. In this article, a specialist from Logaster will tell you how to create a logo step by step - from choosing an idea to choosing the format of the finished file. Your logo may not win any awards, but at least you will have a nice logo to display on your website or business card. So let's get started! Steps 1 through 4 are all about brainstorming your logo. Steps 5 to 7 will teach us how to create a logo design, including aspects such as choosing a shape, font, color. And in Step 8 we will learn how to create the final design as a finished file.

Logo creation statistics
Before we move on to tips on how to create a logo, we would like to provide statistics on the logos of top brands. Here are a few key points that you might want to look into when developing.

Step 1. Finding ideas for your logo
Online logo galleries like Canva.com and LogoFury.com are great places to get inspiration from designers.

Look at the logos of other companies similar to yours. Ask yourself what you like and dislike about them. What works and what doesn't, but don't copy the design - just find what you like and follow that style in your own design. Your goal should be to come up with a logo design that tells you who you are, what you do, how you do it, and who you do it for.

Another way to come up with an idea for a logo is to make some sketches of the future logo. Write the name of your logo in different styles and fonts, draw different symbols, icons - in a word, everything related to your company and product / service. Perhaps one of these sketches will form the basis of your logo.

Step 2. Think about your target audience
The logo is not created because it is necessary or fashionable. The logo should carry a specific function, the benefit of the company. Therefore, at the initial stage of creating a logo, you should clearly understand who your customers are, what they like, what qualities of your company they value. Finding out this is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company. To do this, you can ask yourself 11 questions that you need to answer before creating a logo.

Step 3. Adhere to the principles and rules of creating logos
To make a logo really effective, you need to follow certain rules. You can find out detailed information about the principles of creating a logo in the article, below we have selected the most important principles with a brief description.

The logo should be simple: Simple logo design makes it easy to recognize and allows the logo to be versatile and memorable.

The logo should be memorable: An effective logo design needs to be memorable and this is achieved through an original logo that will stand out from others.

The logo should be durable: A logo must stand the test of time - not lose its effectiveness under the influence of fashion or any other short-term phenomena, be “future proof” and effective in a few years. For example, well-known companies do not create a new logo, but only slightly improve it, making it more modern.

The logo should be universal: A quality logo always looks great in any environment and in any form.

Step 4. Draw some logo sketches
Sketching is a quick and easy way to transfer ideas from your head to paper. So after you've collected all the ideas, take paper and pencil and draw some logo examples. If you don't know how to draw with a pencil, you can use graphics programs such as Illusrtator, Photoshop. If they are too difficult, use online logo designers. With their help, you can find the desired icon or font for the logo.

Step 5. Choose a logo shape
The shape of a logo has a psychological effect on people. With the help of certain forms, you can evoke the desired feelings and emotions. For example, a square symbolizes stability and constancy, a triangle of strength and knowledge. How to choose the right logo shape? Take a look at the picture from Logowiks below and choose the right one based on the characteristics of your business.

Step 6. Decide on the logo color
When choosing a color for your logo, think about what color reflects your company's personality. For example, if your company is fun, creative, and vibrant, consider using yellow or orange hues in your logo. Use the infographic below to help you choose the logo color based on your business theme. Click on the picture to see it in a larger size.

Finally, think about what colors your competitors are using. This is important in order to stand out from their background. Sometimes, choosing a color that is the opposite of your main competitor can help customers differentiate you.

Also, don't forget to think about the functional impact of color on things like readability, eye strain, attention grabbing. To do this, follow the rules below:

1. Stick to 2 primary colors, and don't use more than 4. A small amount allows you to achieve the desired effect.

2. Select only 1 or 2 primary colors, and the rest should be subtle complementary colors.

3. Resist the temptation to add more colors - use more shades instead.

4. Provide enough white space to keep your eyes relaxed.

Useful services for color matching
Finding the right color is not easy. Fortunately, there are many online services that can help you choose the colors for your logo.

Kuler.adobe.com
The service from Adobe provides a large library of ready-made color schemes, and also using a special color wheel, you can choose colors that will match the desired color. A detailed video on how to work with Kuler.adobe.com

Сolorscheme.ru
This is a Russian-language service for color matching and generation of color schemes. The service works in the same way as Kuler.adobe.com, but the possibilities are slightly less. Detailed video how to work with Сolorscheme

Step 7. Choose a font for the logo
Font selection is an important aspect of logo design. The right typeface can highlight the value of your company, while the wrong typeface can make your logo unreadable and negate your efforts to create a positive company image. At the same time, among thousands of the most diverse and so attractive fonts, how do you find the one that is perfect for your logo? Click on the picture to see it in a larger size.

Here are some simple tips to help you do this: Avoid popular fonts Yes, your Microsoft Office suite includes a selection of fonts. The problem is that everyone else has it too. Therefore, using a font from your OS library would be a bad idea. The rule is the same for popular public fonts. Be Timeless If it seems like everyone is suddenly using a certain font style (such as the now ubiquitous Sketch Block), keep looking. Look for original fonts that will make your logo stand out. Remember, the typeface and logo in general must stand the test of time. Trends come and go, and what you really don't need is to invest a lot of your time and money in a design that will become outdated almost overnight.

Choose a readable font. The logo text should look great, and even more readable in small size. Check how the font will display in different sizes. Give Some Space The great jazz trumpet player Miles Davis once said that the notes you don't play are just as important as the ones you play. Therefore, when choosing a logo font, it is necessary to take into account the distance between characters (kerning). Too great a distance can make the logo "scattered" and incoherent, and too small can make it illegible.

Use the personality of the font. Your logo is the face of your brand. It is number 1 on your company's list of social touch points. Therefore, when choosing fonts, think about your brand personality and what you want to convey with your font. Is it speed, strength, reliability, affordability or attention to detail? The style and personality of the typeface will go a long way towards creating a quality logo.

Useful sites for finding fonts
Among the popular services for searching for fonts are the following.

MyFonts.com
MyFonts is one of those places where you can find all the free fonts at once. In addition, there are also paid unique fonts.

Fonts-online.ru
Some fonts on the site are distributed free of charge, but you need to buy a license to use it for commercial purposes.

Webfont.ru
Catalog of free fonts (there are Cyrillic ones). There is a search and filter by font family.

Also see our selection of 200 free fonts for logo design.

Step 8. Create the final design
After you've done a few sketches of the logo, you need to move on to creating it. You can do it in 3 ways: - create a logo yourself in a graphics program; - create a logo using an online logo generator; - use an online logo maker.

Create a logo yourself
If you choose this method, you need to decide on a drawing program such as Adobe Illustrator and / or Adobe Photoshop.

Adobe Illustrator is a vector drawing program. It is often used to draw illustrations, diagrams and logos. How to Create a Logo Using Adobe Illustrator:

Adobe Photoshop is the most popular photo and bitmap editing software. Its uses range from full-featured editing of large photographs to the creation of complex digital paintings and drawings. Tutorials on how to create a logo using Adobe Photoshop:

Create logos with an online logo generator
Online logo generators are a good option if you don't have the skills and knowledge to create logos on your own and don't have enough resources (time, money). We have collected several online services that will come in handy when creating logos.

Logaster.ru
Russian-language online logo generator, with Cyrillic support in logos. We have described the process of creating a logo using this service below. Let's just clarify that after creating a logo, you can download files in raster (PNG and JPEG) and vector formats (SVG and PDF). Also you can make business cards, envelopes, letterheads, favicon based on the created logo.

Zillion Designs
It is a simple logo design tool. You can create your logo in just 3 steps, similar to Logaster. At Zillion Designs, you choose all the logo elements yourself - picture, color, font. After successfully creating your logo, you can download the file in EPS, JPEG and PNG formats.

Hipster Logo Generator
An interesting service for creating a logo. This service is full of various tools and settings, so you can create a logo that looks exactly the way you want it. With the Hipster Logo Generator you can create simple but interesting logos. There are also disadvantages - you cannot edit the elements, besides, the interface is in English.

How to create a logo online
Let's create an example logo using the Logaster service. Go to the main page of the service and click “Create logo”.

Enter your logo text and choose a theme. Click "Next".

The service will offer dozens of logo options. Choose the one you like and click on it.

If you need to make edits, for example, change the text, color, icon, font, etc., then click “Edit Logo”.

Use the color matching infographic to choose the right font for your business. Use the tips for font selection in the same way. If you are happy with the logo, click “Save”. Download the logo for free (in small size) or for $ 9.99 in full size.

Besides the logo, you can also create other products. For example, a business card or letterhead.

Keep listening
After your logo is created, it's important to remain open to feedback. To do this, show the logo to a test group of people that match your client's profile. You can show them several designs, or just the one that you feel is the strongest. Ask them if they like the logo, what emotions it evokes. If you are satisfied with the answers, congratulations! You've created a great logo. If not, you might want to refine your logo design.

Choose the right file format for your logo
Your logo can be saved in two formats. One is known as vector and the other as raster. You need logo files in both one format and another. Vector format (PDF, CDR, EPS, SVG) is used for logo editing, as well as for scaling, printing. The raster format (PNG, JPEG) is used for browsing the Internet. For example, to place your logo on a website, social networks, in an email signature. To work with a vector, they use such programs as Corel, Adobe Illustrator, Inkscape (free program), for a raster - Adobe Photoshop, Pint.Net and others.

That's all! I hope our article was helpful. Do not forget to write what tips you have when creating a logo and share the link to the article on social networks.

What if you have a website or blog, but you don’t know how to design a logo and don’t have the extra money to hire a professional designer to do it for you? If so, here are some websites and online services that will help you create your own logo easily, quickly and for free.

Over time, most of these services are moving to the provision of paid services. Therefore, downloading the logo itself is often a paid service, but taking an idea on their service and creating a logo for your needs - who's in the way. For example, in this article you can read how to create a logo yourself. In the end, you can make a print screen of the picture and refine it in Photoshop!

1. Logaster

Logaster is a Russian-language service offering both free and paid logo creation services. Great interface, easy to use, many templates and additional settings. We can say that LOGASTER can be considered a real in-house designer and an irreplaceable assistant!

The online service for creating logos LOGASTER will help you not only when creating logos, but in editing existing ones. In addition, after a simple registration, you will have the opportunity to create your own unique corporate identity or product branding.

Undoubted advantages of the service for creating a logo online is that:

the program independently generates logos and gives out many different options in a matter of minutes,
an option is available to compare your chosen logos and edit each selected option according to your wishes,
all logos you create in LOGASTER will be saved and available to you at any time.

Minuses:

access to full-size logos is available only in the paid version.

2. Logotype Maker

Logotype Maker is a free online logo creation service for your website. In a few steps, you can create a professional and reasonably high quality logo. You don't need any additional knowledge or skills.

Enter text in the field that says "input slogan here" and click the "Generate Logo Now!" (Create a logo now).
On the next page, choose a template for your logo. It can be changed later. If you want to use free templates, select the ones marked with the Free icon.
After you click on the template, a pop-up window will open in which click Download logo now.

You have several tools at your disposal with which you can easily customize your own logo and even your business card. You can change the text that you entered first, add new text, move it, change the color, size and shape of letters (font), add one of the effects (shadows, reflection). You can also change the image, rotate it, move it, select another, etc. With a bit of tweaking, you can create your own professional and free logo at the same time.
When you are satisfied with the look of the logo, simply click on the button at the top right of the Download logo page. You will receive the logo in the following formats: PNG, JPG, Ai and Eps.
One of the advantages of this service is that it is not necessary to register to create and download a free logo.

3. Flaming Text

Flaming Text offers a free logo design service. It is also very easy to use. In "logo categories" select a logo category: business, cinema, nature, children, Web 2.0 and others. Then personalize your logo in the same way as in the previous service. Then click the Create logo button. Flaming Text logos can be used free of charge for personal and educational purposes. If the logo is created for commercial use, then you need to pay $ 9.95.

The following two services offer tools for quick and easy logo design, however, not a free download. Downloading a logo will cost a certain amount of money.

4. Logo Ease

Logo Ease is a free online logo design service. It's very easy to use. The logo is created in three stages.
1) Select an image. Images are organized by category. For example: abstract pictures, flowers, houses, space and time, letters, holidays, animals, etc.
2) Personalization of the logo. Add text, choose a writing shape, enlarge or reduce the frame and letters, rotate the text or the image itself, change the color of the image and text. Finally, click the save button to save the logo. Only registered users can save their logos.
3) Download the logo. The logo can be downloaded only after payment. You can only create a logo here for free, but not download it to your computer.

5. Logo Maker

Logo Maker is the next free logo design web app. It has almost the same principle of operation as the applications described earlier and the same quality of the created logos.

Bonus

Cool text

Cool Text is one of the most popular free online logo generators for web pages. It allows you to create logos for free and without much design knowledge.
Select one of the options presented that suits you and click on it.
Fill out the form to personalize the logo: enter the text (name of the site, blog or company), select the shape and size of the text, effects and the format in which you want to download the logo (GIF, PNG, PSD, XCF).
Click on the render button to see how well your logo comes out.

Then save the logo or edit it. In addition, here you can get the HTML code of the logo or send it by email.

Good afternoon, dear readers.

In the previous article we talked about, but how to make a logo yourself?

Quite a painstaking task, but if you manage to come up with something brilliant, then, believe me, it's worth it.

Initially, the logo was invented in order to highlight your company / website in the market. If you want to achieve this, then you definitely need to read this article.

The logo is the face of your company / website. If there is no original logo, and your site does not attract attention at all, then it is unlikely that it will stand out from the huge number of similar sites.

If you want your Internet resource to be visited by as many users as possible, then you just need to create something really attracting attention.

First, let's figure out what kind of logos there are.

Types of logos

Character

Displaying the logo in the form of pictures, signs, symbols, icons. This type is popular among huge modern companies or websites. An image can be meaningful, it all depends on what meaning you put into it. Popular companies with this look: Apple, Nike

Text

This view is quite simple, but as popular as the symbolic one. It represents ordinary letters that appear in different skins. Examples with this type: M-Motorola, ACER, Nokia.

Combined

This type of logo consists of two previous ones. It includes various images of objects, animals, plants and the text itself. Examples: Adobe, Adidas, Microsoft.
Which type will you choose? The choice is only yours.

Creation of a logo for the site

There are many programs (services) on the Internet for creating logos for online sites. Some of the most popular programs:

Logaster.com
LogotypeGenerator
Flamingtext
hipsterlogogenerator

The program is simple to use, all actions are performed step by step. Trust me, a logo can be created very quickly, and you need to have at least a little skill. If you are not confident in your abilities, you can always trust a professional.

Below is an instruction on how to create logos using the flamingtext service as an example:

Notes! You can download for free only with a watermark.

Favicons for the site

Many people use Favicon to get the attention of the masses to their site.

A favicon is an icon in a special format that appears before the page URL in the address bar, next to the bookmark.

The favicon and the logo usually look the same. Only the favicon is much smaller and has a different format (.ico)

In order for it to carry a semantic load, certain requirements must be met:

Create a Favicon in the same style as the website is being developed. Use the same design elements, color palette.
Keep your Favicon simple and easy to understand.
Don't use complex images.

The X-Icon Editor resource is available for creating a Favicon. The program has the functionality of import, export, as well as a preview of the Favicon on the browser tab.

Photoshop and Paint

I would like to note that you can create the most wonderful logos in Photoshop, because you completely invent them yourself. Photoshop has rich functionality, a wide palette of colors.

Do not be alarmed if you have never worked in such a program. There are many detailed instructions on the network, video tutorials on working with the program are collected. But if you don't have time to learn, then find a pros on one of the freelance exchanges. Here are the most popular ones:

FL.ru
WebLancer.net
Qwork.ru

Also there is a well-known standard program "Paint". This is a very simple program. She, of course, is very inferior to Photoshop, since only the simplest tools are collected in it. But thanks to these tools, you can create a masterpiece

In conclusion, I would like to note that everyone can do everything, you should set goals correctly and love what you are doing.

If this article was informative for you, subscribe to blog updates, recommend reading the article to your friends on social networks.

Bye everyone and see you soon!

Respectfully! Abdullin Ruslan

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