Products with the largest markup

In some areas of business, the markup can exceed the cost of the product hundreds of times. But buyers are still there. The reason for this may be the unavailability of an alternative or the skillful work of marketers. "Secret" found out where a mark-up of several thousand percent is the norm.

Fashion industry

Business Insider magazine conducted its own research and identified 37 products with incredibly high markups. One of the key research segments is clothing from fashion brands.

Frames for sunglasses are leading in terms of mark-ups at 1329%. Designer lingerie sells 1,100% higher than cost, and fashion brand jeans 650% higher. The markup for designer shoes will be 354%, and for a wedding dress you will have to overpay 290%.

Even in times of crisis, luxury goods can lower prices, since initially a large margin is included in their cost. Thus, in February 2016, Mercury cut prices for clothing, footwear and accessories by 10-25%.

Airlines

Travel search engine Kayak found that the difference in the price of a sandwich on board an airplane and in a supermarket could be 530%. The calculations were carried out according to the price tag of UTair, Russia and Ural Airlines. The first two companies offer sandwiches for 350 rubles, that is, with a 530% mark-up, and Ural Airlines for 200 rubles (the mark-up is 203%). The surcharge for water can be up to 444%, and for a chocolate bar - 460%.

High mark-ups on board are common practice for foreign airlines. For example, the British low-cost airline Flybe offers its passengers soup with a 2000% mark-up. For water on board the aircraft of this airline will have to overpay more than 1000%: the cost of 150 ml of water is 1.4 pounds (147 rubles), although in stores you can buy a liter for 65 pence (68 rubles).

Pharmacy cosmetics

Medical cosmetics are an important part of the assortment of pharmacies. No other side sales line can boast such high margins. Pharmacy creams inspire more confidence in people than ordinary ones, business takes advantage of this. In the studies of foreign experts, the mark-up for these products reaches 300%. Russian researchers cite more modest figures - according to Pharmexpert, the average mark-up on cosmetics in pharmacies is close to 100%. At the same time, for drugs it is 25-30%.

Catering business

Restaurants add to the cost of meals a fee for waiters' labor, rent, atmosphere. But as a result, the mark-up is the same in inexpensive food outlets and in premium places. For establishments of the middle price category in cities with a population of over one million, it is customary to use a mark-up coefficient of 2.5-3.5 for cuisine dishes. If the cost of a dish is 100 rubles, its price in the menu will be 250-350 rubles. In the bar, the coefficient is higher - from 3 to 5, and for coffee and tea - from 7 to 10. That is, a cup of coffee is served with a 700-1000% mark-up.

According to restaurant consulting Restcon, the markup in Moscow restaurants is about 300%.

Theaters and cinema

Most of the revenue American cinemas receive from ticket sales, but the mark-up is relatively small - 45-50%. But the premium for snacks is 80-85%. It’s safer for movie theaters to raise the prices of snacks than tickets: if the latter become expensive, no one will buy food in the theaters. For drinks, the final price may be 8–11 times higher than the cost price, and for popcorn, 9–19 times. The smaller the portion, the higher the margin.

A similar situation develops in theater buffets: the final cost of snacks is many times higher than their cost. Moscow theaters are particularly expensive. Thus, the markup for a glass of Abrau-Durso champagne at the Bolshoi Theater is 489%. Other leaders in terms of high prices are the Moscow Art Theater. Chekhov and the Theater. Mayakovsky.

Jewelry

According to Business Insider magazine, the overpayment for diamonds is 230%. In Russian jewelry stores, the margin is slightly lower: on average, about 100-120% of the factory price. Jewelry chains can afford promotions with 50% discounts on products, since even with such a discount, the margin remains at the level of 50–70%.

The Adamas company notes that a 100% markup is typical only for luxury goods with a price tag of 150,000 - 200,000 rubles. The longer it takes to sell, the higher the percentage. For example, diamond jewelry has a turnover of six to nine months, while other gemstones take three months to sell. In the mass market, the margin is 25–35% in the lower price segment and 35–50% on average.

Mini-bars in hotels

Additional services provide a significant share of income in any hotel. For a long time, the most popular of these was the minibar, but over time, high food prices have lowered its demand - after all, this is not an airplane from which you cannot get out to buy water. In 2013, only 21% of those surveyed in the study wished to have it in their room, while the rest called the minibar the most unnecessary element in the hotel.

According to Yahoo! Finance, the markup for products in minibars is on average over 400%. However, more and more hotels are moving away from minibars in favor of empty refrigerators that guests can fill with their own food.

Cover photo: Stefan Wermuth / Reuters

A profitable business is a business that is built on the sale of high-margin goods or services. The supply should be in high demand and the maximum markup. High-margin products provide good returns. Margin is the profit generated by the difference between the purchase price and the selling price. So what products are profitable to retail? How to start a profitable business?

Product markup on sale

Profitable sales will not only help keep the company afloat, but will also bring good returns. To make a profit, each seller must compile a list of the most demanded and popular products, which are distinguished by the maximum demand and high markups. Today there are several types of margin: market, banking, unit, investment. A market markup is used to sell goods.

As a rule, the mark-up on a product set by an entrepreneur can vary and be very high. Such markups are set due to the fact that there is no limit threshold and no one controls them. But here you need to clearly understand that the goods will not be bought at an overpriced price. Usually, the standard markup for a product is set in the region of 40-50%, but there are some products for which the margin can be about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have what margin, you first need to familiarize yourself with its types. There are three types of goods on margin:

  1. Low margin products. They are in high demand among consumers, but they can be bought at any store. They have a 10-20% margin. With such a sale, you can get income not due to large markups, but due to high turnover. Products of this type include personal hygiene products, baby food, and detergents. The real value of this type of product is very low.
  2. Average margin products. This group includes products that are not essential. Here the margin can be set slightly higher. But they are sold much less often. These include electronics, building materials, home appliances, etc.
  3. High-margin products. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup for a product, it is necessary to take into account the cost price, salaries to sellers, advertising costs, rental expenses, take into account excess profits and set a minimum price.

Choosing the right niche

For an effective sale, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

  1. You need to choose a niche that is familiar and promising. It is better to choose the direction in which the businessman understands and knows the market.
  2. To generate a good income, the cost of the product must be low and the selling price high.
  3. The study of the level of demand must be carried out without fail, this will allow you to find profitable high-margin goods.
  4. It is worth focusing on those products that will bring regular customers.
  5. You should pay attention to the seasonality and location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products that are in great demand, and high-margin products, or stop at what will always be in demand. For example, today watches that sync with a mobile phone or fitness bracelets are very popular. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the correct choice of a niche and accurate miscalculations.

What goods are profitable to trade at retail

Since a beginner entrepreneur is usually limited in finances, he should carefully choose his niche and the best-selling product. This will help bring your company to a high level of profit in the future.

Today trade is very developed. On every corner there are shops or markets with a large selection, where you can find products for every taste. You should not exclude market trading from your list, since it is on the market that there is a lot of traffic, especially on holidays or weekends. There is an active sale of inexpensive goods, since expensive products are simply not in demand.

The store is different from the market. It can be opened on the ground floors of a residential building, in a large shopping center and in any other suitable space. Usually in stores there is little traffic, but targeted customers bring income. Here you can sell goods of different price categories. During the opening of the store, it is necessary to determine the expected demand and demand for the goods of the residents of the given area. It is necessary to offer exactly the product that is not in this district.

The choice of a retail product for your business depends on certain factors. But experts believe that with the right choice of a retail outlet, food products are the most popular goods and a win-win business. Income from the sale of products will be at any time of the year. The disadvantages are the short implementation time and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in great demand, you can also make good money in this niche. The department can be opened in any store and sell household chemicals as an accompanying product.

A win-win retail option is shoes and apparel. But here you need to take into account the financial ability of customers and the relevance of this product (fashion). In residential areas, sales will be low, but customers will be regular. In large shopping centers, the opposite is true. Here you can sell branded items with a large mark-up.

Don't forget about stationery. With the right choice of outlet, this business can bring a good profit. Shops should be opened near educational institutions or offices. This niche is relevant and has no seasonality. Also, the store can offer additional services in the form of a photocopier, printing documents or photographs, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Well-designed bouquets can make good money. When choosing a niche, this beautiful and pleasant kind of business also deserves attention.

When choosing an assortment for sale, one should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to run your business on the Internet. An online store does not need premises and staff. This helps to save money on rent, on the salaries of employees, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be conducted throughout the country by sending goods by mail.

What high-margin products for e-commerce to choose? Now there are many online sites that offer a wide range of products. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment starts with clothes and ends with precious jewelry. In order for an internet business to bring good money, it is necessary to correctly choose a special niche and a group of trade items.

You can sell everything in an online store, but first you need to opt for 2-3 categories. If the products are sold, then over time you can expand your assortment.

The most requested products in the online store

Having studied the market and demand in the Russian Federation, experts have compiled a list of the most popular products in the Global Network. This will help at the initial stage to make your choice in a particular area. List of in-demand products:

  • flowers, souvenirs, gifts;
  • toys and goods for children;
  • auto parts;
  • clothes, bags, shoes;
  • special equipment for sports and tourism, sportswear;
  • home Appliances;
  • computers and accessories for them;
  • materials for construction and repair;
  • household chemicals and personal hygiene products;
  • mobile phones and accessories to them;
  • alcohol and food;
  • medicines;
  • products for animals;
  • jewelry, watches and bijouterie.

When choosing an assortment, you need to understand that the more demand, the more competition. To take its rightful place among competitors, you need to carefully analyze each of the above categories.

To open an online store in a small city, it is necessary to take into account that the population here has a lower income than in a metropolis. In small towns, the population is smaller, and the needs here are completely different. It should be noted that expensive goods will not be in demand. Customers will be looking for inexpensive but mid-range products. Examples of goods for trade in a small town:

  • inexpensive shoes and clothing;
  • food products (except for delicacies);
  • second-hand goods;
  • cheap alcohol and cigarettes;
  • auto parts;
  • medicines at low prices.

These categories of goods will be in great demand in a small town. By creating an internet business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain a reputation.

High-margin products from China

How do you choose the right product that will make a profit? Purchasing goods from Chinese sites should be deliberate. Products should not be heavy and bulky, and you should also choose products that do not deteriorate. This will save you money on shipping. For implementation, you can use social networks, one-page sites and online stores.

When choosing a product for sale, you need to think about what you can make a high mark-up for, which can recoup your expenses and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: cellophane bags, plastic jar lids, disposable hats, slippers, raincoats. They cost a penny and do not take up much space, but they can bring a good profit.

The purchase of goods in a crisis should be well thought out. At this point, offering the consumer cheap analogue products from China, you can get a good income. Even if the quality is lower, the low price will be a pleasant bonus. Here it is important to find an assortment with a low price, but of good quality.

When searching for a suitable assortment, you need to analyze the market. Every day world trends and fashion create new demanded niches. Entering the market with this particular group of products will initially bring a good income due to the lack of competitors.

How and where to find Chinese goods

Today there are many popular Chinese sites where you can purchase goods. They do retail and wholesale. Main sites:

  1. GearBest - This site has Russian support. Usually the newest products appear here.
  2. AliExpress - this site is also available in Russian, a huge number of products are presented, including at a low price.
  3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the category of goods you are interested in and view the offers. You can turn on a filter to show only items under $ 1 or items that are eligible for free shipping. Convenient little things for the house, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (now spinners are popular, a few months ago everyone bought My Bottle water bottles, and a couple of years ago talking hamster toys were shot).

All that remains is to buy a batch of such goods, set your own price or use the dropshipping scheme. Such a product should in any case be in demand. The main thing is to find your niche, and then everything will follow a proven scheme.

The most popular products in the Russian Federation for 2017

Today, during the economic crisis, newcomers to business have many questions. What are the products in demand in 2017? Which direction will generate income? You can answer these questions by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Products with average quality and low prices are now popular. The rating of high-margin products for 2017 is represented by the following product groups:

  1. Quadrocopters and the necessary equipment for them. Now this product is at its peak. They use quadcopters for aerial photography.
  2. Mobile phones and additional gadgets (power bank, original headphones).
  3. Appliances.
  4. Green teas. This business does not require a lot of start-up capital, but it is in high demand among consumers who lead a healthy lifestyle.
  5. Products that cleanse the body. Herbal infusions, detox, etc. are popular today.
  6. LED lamp. The demand for such lamps is growing every year. They are economical and work for a long time.
  7. Books. Nowadays many people prefer to read electronic literature, but printed publications also find their own category of consumers. It is very convenient to buy books through online stores, since there it is much cheaper and you can see the annotation of the book you like.
  8. Clothes and footwear.
  9. Gift items and toys for children.
  10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping pace with the times. You need to be able to completely change your style at a time of crisis and significant competition, radically change direction.

Everyone knows that the profit made in trade is based on the so-called high-margin products. That is, those goods that can be bought cheap and sold dear. Products purchased in China are no exception. On the contrary, it is they who are the main representatives of this type of trade direction. Let's take a look at the step-by-step instructions for buying and selling high-margin goods from China.

Regular readers of the site know about ours. However, it is not complete and, accordingly, not all directions in the list correspond to the sign of a high-margin product. That is, those goods that are bought for a very cheap price and are sold quickly and at high prices.

Our task is to find goods from China, which are in constant demand above average, are cheap in bulk in China, and are sold dear here. We want to remind you right away that buying a product is just the tip of the iceberg, since having bought a product profitably, you still need to sell it in order to make a profit, which means that when you buy a product, you should already know the scheme of its implementation.

Starting a business on a high-margin product from China

First of all, you should think about the characteristics of the product - it should be low in weight and small in size, and also should not be perishable. This will allow you to reduce the cost of delivering goods from China, and you will also be able to send them by mail throughout Russia, that is, connect various online channels to the implementation - online stores, landing pages, social networks.

Having compiled an initial list of goods that meets the requirements from the first step, think about what product implementation will allow you to make the maximum mark-up, which, with a large wholesale, will allow you to recoup all overhead and organizational costs, as well as get a good profit, even with a one-time purchase of a wholesale batch of goods. As a rule, such a description corresponds to the simplest products, which you practically could not even think of. Let's give a simple example - disposable utensils or small household items - plastic lids for jars, plastic bags, disposable items of clothing - slippers, hats, plastic raincoats - are extremely cheap, do not take up space, and are in constant demand. Although they do not look presentable, the benefits are obvious.

It is also necessary to take into account the state of the economy in the country. For example, as in Russia - the financial crisis. It is important to remember that the crisis is not a stop signal for business and demand, during this period there is a revaluation and, if possible, optimization of income and expenses, so consumers choose cheaper goods, analogous to those goods that they consumed before the crisis from the middle price segment ... And it is at this moment that your business can expand widely, as soon as you start importing cheap Chinese counterparts of mid-range goods. Let the quality of your batch be lower, but this will be offset by the price.

Remember - the modern global economy and the market dictate their own rules to manufacturers, so there is as much competition among them as in the final sales market. This means that any product has not only an alternative on the market, but also a cheaper analogue. After choosing “your” product that you want to sell, spend a few extra days looking for alternatives and cheaper analogues. This will not only allow you to receive the goods at the lowest price, but also have a reserve product, the batch of which you can bring in if the goods from the first batch run out and the manufacturer stops supplying it.

Also, during the search, it is worthwhile to familiarize yourself with all the world and modern trends - every day the market organizes new niches that are becoming very popular. Quick entry to the market with offers from this niche guarantees you not only high sales, but also the absence of competition for the near future.

You can do this. Having established the supply and sale of goods with a stable demand, which is not affected by either the economic state or competition, at the same time, look for new niches and products in them. The sale of such goods will be a kind of lottery, but the risks of losing initial investments are compensated by the high margin of the goods and the goods that you import on an ongoing basis.

Sales of high-margin goods from China

We offer to sell goods not only offline, but also to use the Internet. Of course, you say that Internet users can independently order a similar product from Chinese sites. And you will be right, but your main advantages are that the wholesale purchase price is much lower than the cost of one product with delivery, so your retail price may be equal to the prices on Chinese sites, your product is already on hand and delivery from you to the buyer may take several hours or days, unlike Chinese sites, where delivery takes several months.

Therefore, feel free to go online with sales - social networks, online stores, one-page sites - all this will help you sell the purchased goods faster. By the way, with the help of the Internet you can not only sell, but also seriously save money. So, without buying a product, you can create a group or a website with the sale of this product by pre-order, using various types of advertising to collect initial orders. If there are many of them, you can immediately order a batch. If there are not enough orders, do not order the batch, but offer subscribers another alternative, and so on, until the required number of orders is collected. All expenses - advertising on the Internet - is much cheaper than buying a batch and trying to sell it.

Despite the fact that the business on goods from China is several hundred years old, remember that tea is also imported from China - this niche is so spacious that it can easily accommodate thousands of new entrepreneurs. But, in order to avoid the most common mistakes, we present you with a list of useful recommendations.

  • Open an LLC or individual entrepreneur, this is necessary so that people trust you (you will sign a sale and purchase agreement with them on behalf of the company), and also, it will allow you to save a little. So, by delivering goods from China with the help of cargo companies, you can compensate VAT. We wrote how to do this in the article -.
  • When trading with pre-orders, try to take at least 30% of the cost, and best of all - 100%. This will allow you to avoid empty orders, as well as collect part of the amount required to purchase a batch of goods. This approach is also called group shopping.
  • Don't try to do everything at the same time. Entrust the management of your online platforms to professionals - an online store, a one-page site, a social group. There are a lot of such professionals, and the cost of their services. Thanks to this approach, you will get professional promotion of your business and free time that you will spend on the delivery and sale of goods. By the way, while creating sites, you can also earn money by selling sites you no longer need. ...
  • Constantly look for new trends, selling a permanent product, you risk at one moment to get into a situation when a very large competitor comes to the market and you are left with a product that will be impossible to sell without damage. When dealing with several products at the same time - the loss of profit from one product is compensated by others.
Where to find products

Chinese goods are searched for in China, again, we have already written how to find some. Again, it's not difficult for us.

There are many Chinese websites that do retail and wholesale. They are ready to fully satisfy your demand for all kinds of goods. Many firms employ Russian-speaking employees, which makes it easier for you to work with these firms.

Many of our regular readers have already developed a proven scheme for interacting with Chinese sellers. The first thing they do is visit GearBest in search of new products, since GearBest has Russian support and contacts, then they compare prices with Aliexpress, and only then they find a wholesale supplier on Alibaba, unless, of course, Gearbest and Aliexpress have provided good wholesale offers.

The most advanced "prodovany" do not hope for chance and go in such a way that guarantees them the accuracy of the results. How do you find this path? It's simple !!

The secret way to find a reliable high-margin product for a seller

The internet is ruled by numbers. Even the most expensive internet currency is bitcoin, these are numbers and hardware capabilities. They have no other security. Therefore, a high-margin product can also be expressed in numbers. More precisely, in two digital indicators - the price for the product and the number of sales.

One side. The number of sales primarily depends on the price, the lower it is, the more goods sold. This indicator of the reliability of demand is enough for you to buy a wholesale lot. There will be sales. However, the low price is also the main stop factor. The lower it is, the lower your selling price to the end customer. Of course, you can make a markup of 1000 times for a one-cent product. But, this will affect the demand, it will be minimal. Since the cost will not be comfortable for the buyer, he also knows that the product itself cannot be so expensive. For goods from expensive segments, the markup can, of course, be increased on a larger scale. But, and they have their limit. Which you can establish in practice.

On the other hand. Sometimes the number of sales depends not on price, but on popularity and demand. This is your high-margin product. The demand for which, at the moment, is the highest. By the way, the margin here is practically limited by only common sense. But, such a product will be high-margin for a limited time, until the market is saturated. So you need to hurry. And look for such offers as quickly as possible. So how to find your high-margin product quickly and reliably?

We recommend using EPN, an affiliate program powered by Aliexpress. More precisely, the tools that the program offers to all registered users.

Instructions for finding a high-margin product in China (using Aliexpress as an example):

  1. Go to your personal account.
  2. Find and go to the section from the menu "Products" - "Aliexpress" (you can choose another Chinese store).
  3. Sort the product by the number of orders (descending, maximum at the top).
  4. Study the resulting list carefully... You will notice that it mainly consists of items that are priced under $ 1. But, among them there will be more expensive goods. Consequently, it will be high-margin. That is, a product - the demand for which does not depend on the price. For example, we selected a high-margin product from the list, the price of which is higher than $ 1.5. As you can see, it is not inferior in the number of sales to the product for which the price is minimal.

You just have to buy a batch of such goods and sell at your own price. Or, use the dropshipping scheme. Or, sell the product through the EPN affiliate link and receive affiliate rewards. In any case, the profit from such a product is guaranteed by high demand.

Now you understand that in this niche the main thing is to find a product - the rest will work on the "semi-automatic". Now everything is so simple that it is still not clear why you haven’t started doing it yet.

Video: a business looking for and selling goods from China with a high margin

George's mom, Louise French Harrison (1911-1970) was very proud and supportive of her youngest son. From his infancy on she encouraged George in everything he wanted to do. During the early Beatlemania years, Louise would respond to George's fan mail taking hours on end to do so and befriended a few fans as well. ()

I love Mrs. Harrison so much and with this being Mother's Da y weekend in the UK I would like to do a very special tribute for her.

'When George was ten, a classmate offered to sell him a beginner's guitar for three pounds, ten shillings. It was a lot of money in those days but George’s mother bought it for him. His father had a friend who ran a pub and played guitar, and he showed George how to finger chords to tunes from the twenties and thirties such as 'Dinah' and 'Whispering' George tried the new chords out for his mother, twisting the guitar pegs until each string came as close to true as he could manage, positioning his fingers to best effect. The instruments ’cheap wooden neck bent, and his fingers bled from pushing down on the strings. "I'll never learn this' he said." You will son, 'Louise encouraged, "Just keep at it'. She sat up with him until he quit, teary eyed, at two-o-clock in the morning He looked at the toy instrument and chafed. 'You don't understand about guitars, do you Mum' he said. "No, 'she admitted" But if you stick to it, I'm sure you'll make it' - Excerpt from the book, ‘Here Comes the Sun: The Spiritual and Musical Journey of George Harrison’ by Joshua M. Greene page 5

"That was one thing that was very nice. My parents both liked music; they used to go out dancing a lot. And when I first wanted a guitar, my mother bought me this very cheap guitar worth three pounds, ten shilling, or about six dollars. And she didn't mind that I used to stay up until two in the morning polishing my guitar and trying to learn how to play. Later, when I got to know John and Paul, she used to love having them around singing in the back room. She was very encouraging about that ' -George Harrison to Scott Muni, 1987

"She was excellent with the fans. Would let them into her house, give them a cup of tea. Yo u know, every day she would just sat down and write letters to all these kids. But they were very protective of George, maybe it was because he was the youngest Beatle. '- Freda Kelly - excerpt from "Good Ole Freda"

While pregnant with George, one of her favorite programs to listen to was a weekly program Radio India.“Every Sunday she tuned in to mystical sounds evoked by sitars and tablas, hoping that the exotic music would bring peace and calm to the baby in the womb.” - excerpt from the book ‘Here Comes The Sun: The Spiritual and Musical Journey of George Harrison’ by Joshua M. Greene

“I felt as if I had lost everything. Quite silly, really, as we were in the car with them returning from the ceremony, and George took my hand and said, ‘It doesn’t mean because I’m married I don’t need you anymore, Mum. We need you more now. ’He’s such a lovable son, and cares about how people feel.” -Louise Harrison on George’s marriage to Pattie

* Calculations use average data for Russia

What types of small businesses have the highest markups? In this collection, we have collected 15 areas where the margin can reach 300%, 1000% and even 4000%.

The markup on a product can be high in almost any type of business. Especially when it comes to the sale of branded, designer and other items that claim some kind of exclusivity. But some goods have a high margin purely due to physical reasons - their cost is initially low due to the low cost or small amount of materials used in production, which allows not only manufacturers, but also resellers to earn money, winding up to 300% or more. Separately, it should be said about public catering, where a margin of 300-400% is found almost everywhere, so 500-800% can be considered a high margin here.

You might be surprised, but the product with one of the highest markups is ... paraffin church candles. Yes Yes. The trading margin for them can reach 3000%, since the cost of one candle is only a few kopecks. Another thing is that the production of church candles can hardly become heavenly manna and make an entrepreneur rich. The market, as they say, has long been "divided", and without connections with representatives of the church, it will be almost impossible to promote their products to churches.

Sale of lingerie

Such a category of clothing as underwear is distinguished by a large margin. Even if a lingerie store operates in the middle price segment, the usual margin is 200-300%. This is due to the low production cost, minimal storage and transportation costs. If the underwear is positioned as a designer one, then the margin immediately takes off to 1000-1100%. Only a high level of competition acts as a reasonable limit of the margin: there are a lot of lingerie stores, especially on the Internet.

The average mark-up on prescription glasses in optics salons is about 200% and can go up to 300%. Among the range of optics in terms of markup, the leading edge is the frame for sunglasses - which can reach 1300%. Entrepreneurs point out that another advantage is the small size of the goods, which means that they do not need to rent large areas.


Selling cotton candy is an activity that does not require any excessive effort or skill from you. In addition, cotton candy has an extremely immodest mark-up that exceeds 4000%. Selling cotton wool bundled with fresh juices and snacks can increase the point's profitability.

If you're looking for a high-margin business, consider popcorn. Just two tablespoons of “raw material” can give you a liter volume of the finished product. The average mark-up on popcorn is about 600-700% and reaches 1500%. At the same time, the investments are low - you can start selling from a small tray with a popcorn machine that costs 10-20 thousand rubles.

The level of 200-300% can be considered a normal mark-up for jewelry, although some entrepreneurs bring it up to 1000%. Bijouterie is a product of impulsive demand and sells well in crowded places such as shopping malls. You don't need to open a large store - an island format outlet is enough. The average purchase check is 500-700 rubles.

Drinks are traditionally one of the highest-margin items in the menu of cafes and restaurants. A 300-400% mark-up is a fairly common phenomenon, and due to baked goods and desserts (all kinds of donuts, muffins, waffles with toppings), the final mark-up can easily rise to 600%. The business is attractive for the abundance of formats for any budget (you can open in the form of a small retail outlet, a mobile coffee shop, engage in vending trade, etc.), as well as the growing consumption of coffee.

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Wedding dresses are one of the highest mark-ups in the clothing world. The markup here can reach 300-500%. This is due to the general mark-up for a wedding, which happens “only once in a lifetime”, and for which “I don’t mind any money”. An equally large margin is set for all kinds of accompanying wedding accessories and attributes, including costume jewelry, jewelry, wedding photo albums, wine glasses, and so on.

A large mark-up (about 250%) can be applied to plaster figures used to decorate gardens and backyards. This business is attractive due to the simplicity of the technological process and its small investments - 228.5 thousand rubles will be enough to open its own production, which can be recouped for 5 months. work.

A dish like khinkali does not require expensive ingredients, so the trade margin for it can be about 250-300%. With the cost of one khinkali about 13 rubles, the cost is about 45 rubles, while a standard portion includes five khinkali. In fact, five large dumplings are sold to the buyer for 225 rubles. However, the word “khinkalnaya” can mean a cafe that serves not only khinkali, but also other dishes of Georgian cuisine.


A flower shop is a business that does not require any serious business processes and the hiring of a large number of employees - it is advisable only to find a replacement, or you can even work yourself. A rather large margin is set for flowers, which can reach 300%. To open a small flower shop of about 20 sq. meters will require about 330 thousand rubles, but if you wish, you can start even more budgetary and on a smaller area. Such investments can be recouped within six months of work; the net profit of flower shops varies from 50 to 110 thousand rubles. The downside of such a business is the pronounced seasonality of demand.

Ice cream is considered a delicacy with a high level of mark-up, the normal markup for which is about 200%. There are many business formats - a full-fledged store, a counter, a counter or an island in a shopping center, a trolley, a micro van and even ... a boutique. According to the owners of ice cream parlors in the shopping center, the markup for loose ice cream in cups ranges from 400 to 1000%.

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To prepare waffle fast food (Belgian waffles), a waffle iron is enough, which can be purchased for less than 5 thousand rubles. Due to the low cost of the dough and the small amount of fillers, the markup for waffles is 600-1000%.

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill a pancake with anything, and this leaves a wide scope for culinary creativity. His business selling pancakes is attractive due to low investments in equipment (a professional pancake maker on two surfaces can be bought for 15 thousand rubles) and the ability to make markups of up to 300-400%. Approximately the same mark-up is set for pizza.


To open your own smoothie bar in the format of an island 5-6 sq. meters in a shopping center will require about 465 thousand rubles. and he will be able to bring about 80-100 thousand rubles. per month. The advantages of smoothie bars include a relatively free niche, small investments, simplicity of beverage preparation technology, fashion for smoothies, and as a result - a high margin that can go up to 1000%

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