Beginning of Black Friday. Products for children

Black Friday is a rather ominous name, but this phrase carries only positive, pleasure and even excitement. Any more or less active buyer knows that it is on Black Friday that you can buy the best goods at fabulously low prices.

Initially, the term "Black Friday" appeared in America in the sixties of the last century, when after Thanksgiving (which was always celebrated on the fourth Thursday of November), traffic jams from cars and crowds of pedestrians formed on the streets.

It is on the Friday following Thanksgiving that total sales begin in all stores. People have a great opportunity to buy gifts for Christmas and New Year holidays. In America, almost everyone takes a day off on this day. Except, of course, employees of stores and large retail chains, because on this day they can collect annual revenue.


After America, the tradition of organizing large sales spread throughout Europe. In the post-Soviet countries, the tradition has not yet fully taken root - only the largest retail chains can afford to arrange sales.

The fastest succeed

Shops on Black Friday open very early, some at 4-5 am. Therefore, queues to shops line up from midnight. After opening the doors of stores, people are in a hurry to sweep absolutely all goods from the shelves, sometimes not completely unnecessary to them.

That is why, a day or two after the Friday sale, huge queues line up in stores again - people, waking up from the Friday fever, are in a hurry to return unnecessary things back. And it is precisely during this period that those who were slow on Black Friday can buy a few necessary things with a markdown - after all, after returning, they are assigned the categories "used", "opened packaging", etc.

cyber monday

After a holiday-heavy weekend, people return to their workplaces and continue to shop there using the Internet. Those who didn't buy anything at the Friday sale especially want to catch up. Stores with trading platforms in the network could not fail to take advantage of this chance and began to arrange their sales, namely on Mondays following Black Friday.

In 2017, Black Friday falls on November 24th. If you intend to hunt for goods on this day, be patient and wish you good luck!

On November 24-26, the Black Friday online sale took place in Russia for the fifth time. In 2017, it was organized by three competing sites at once. Black Friday LLC and the National Distance Selling Association (NADT) held a campaign on the website blackfridaysale.com, LED Agency and the Association of Electronic Communications (RAEC) - on b-friday.com The Association of Internet Trade Companies (AKIT) has opened a sale area for its retailers Realblackfriday.com

We collected data on the results of Black Friday from retailers, sites and third-party services.

Retailers

"Photo Warehouse"

Traffic: increased by 30% compared to the average day in November. On November 24, the site was visited by 130,000 unique users.

Turnover: 35 million rubles

Average check: 13 000 rub.

The number of orders: 2692 orders

Details: This year, the sales matrix has greatly increased, it included a lot of household goods and children's goods with a small average check, - the press service of the company

Traffic: increased by 126% compared to a normal day in November, + 75% to last year's Black Friday.

Average check: remained the same in relation to the previous month (the retailer attributes this to the fact that there were maximum discounts), increased by 28.5% compared to last year's Black Friday.

Number of orders: increased by 270% compared to the usual day in October, + 135% compared to last year's Black Friday. The retailer has attracted many new customers. The number of first time buyers has grown 4 times compared to a typical day in November and 3 times compared to Black Friday 2016.

Most popular products (brands):
Footwear - RALF RINGER, VITACCI, TAMARIS, TERVOLINA, Fabi;
Menswear - JOHN RICHMOND, TRUSSARDI COLLECTION, GIORGIO DI MARE, DIESEL, TOMMY HILFIGER;
Women's clothing - BGN, MAX MARA, CATERINA LEMAN, SAVAGE, LOVE MOSCHINO.

Details:"The success of the action is primarily due to the fact that this year we have expanded the range to the maximum. In particular, we have paid great attention to winter clothing and footwear, the volume of offers has been increased by 3 times," the press service of the company

Wildberries

Traffic: there were 61% more unique users this year than last year's state of emergency.

Range: In 2017, 1,200,000 items with a special discount were presented on Black Friday, which is 450,000 more than in 2016.

The number of orders: The sale lasted from 22 to 26 November. During this time, the online store has processed more than 1.1 million orders. They contained more than 3.5 million goods for a total amount of about 5.6 billion rubles. Compared to Black Friday 2016, the number of goods sold increased by 48%, and the sales volume - by 64%. On average, buyers made 87% more orders on sale days than on normal days in November. The activity peaked on Friday 11/24/2017, when the company received more than 299 thousand orders containing 999 thousand goods worth more than 1.64 billion rubles. During the sale, the company received 2.3 times more orders from new customers than the average for November.

Most Popular Items:
Top 10 brands by number of orders: Oodji, Mango, L "Oreal Paris, United Colors of Benetton, Nike, INCITY, NYX PROFESSIONAL MAKEUP, LEGO, Finn Flare, Colambetta.
Top 10 brands by order amount: Oodji, Finn Flare, Mango, Baon, Asics, GEOX, Nike, Tervolina, S.OLIVER, United Colors of Benetton.
Dresses were the most popular product, with 358,000 ordered on the website and app. In addition to dresses, customers ordered trousers, T-shirts, hats, boots, blouses, underwear, jeans, jumpers.
The largest growth of categories in pieces (relative to November): baby food (by 6.8 times), beauty (by 3.4 times), toys (by 2.8 times).

Details:“At peak times, we received six orders per second, and our site passed such a stress test. It is worth noting the popularity of mobile platforms. 48% of orders were received through smartphone applications and from the mobile version of the site,” IT director of Wildberries Andrey Revyashko.

"Connected"

The number of orders: for 3 days, sales promotions in the Svyaznoy online store doubled compared to Black Friday 2016. The number of orders in the online store increased by 1.5 times over the weekend.

Geography of orders: The residents of Moscow and the Moscow Region and St. Petersburg most actively participated in Black Friday. The leaders among other regions were Krasnodar Territory, Sverdlovsk Region, Republic of Tatarstan, Rostov Region, Khanty-Mansi Autonomous Okrug, Irkutsk and Nizhny Novgorod Regions. Sales revenue in these regions on Black Friday 2017 is higher than in the rest.

Most Popular Items: the same as a year ago - smartphones and accessories, tablets, wearable electronics. This year, buyers more often than in 2016 purchased expensive gadgets and used installments more actively. The most popular among smartphones are Apple and Samsung models from the high and medium price segments. The most popular gadgets in the Svyaznoy online store are iPhone SE, iPhone 7, Samsung Galaxy S8, Samsung Galaxy J3 and a number of other models from market leaders, as well as Nokia, LG and Xiaomi smartphones.

Average check: in the Svyaznoy online store increased by 54%.

The most effective channels for attracting traffic: The most effective were free traffic sources - search, direct visits to the site, e-mail newsletter.

Details: in addition to its own activities, Svyaznoy's offers were also placed on several external sites, but the largest number of orders and visitors to the site was brought by the company's own shares.

"M Video"

Traffic: on Friday, Saturday, Sunday, the attendance of the M.Video online store almost doubled compared to the usual weekends in October. Compared to last year's campaign, traffic increased by 25%.

Range: About 600 products participated in the promotion, reduced prices were valid both online and in regular stores.

Most Popular Items: game consoles and games themselves, smartphones, TVs, vacuum cleaners and small kitchen appliances.

The number of orders: more than doubled by last year's Black Friday, and 2.5 times by a normal weekend in November. Conversion to purchases increased by 70%. The company believes that it was affected by site updates and an active advertising campaign.

Online Trade

Range: 5,000 SKUs for all buyers and 20,000 for registered users participated in the sale, as part of a closed sale. The maximum discount of 75% was for children's clothing, the average discount was 38%.

The number of orders: 58384 orders for all days of the sale.

Turnover: 266.5 million rubles Total Black Friday sales up ~30%

Most Popular Items: SUPRA toasters, Lavazza coffee beans, Xiaomi Mi Band 2 fitness bracelet

Jewelry store "Adamas"


Traffic: +30%
Orders in rubles: +80%

Conversion: +20%

Tmall (Russian division)

Range: More than 300 products participated in the sale with an average discount of about 50%.

Most Popular Items: electronics became the most demanded category - goods of this direction took all 5 places out of the top 5. The most popular product is the Oral-B electric toothbrush, which was also one of the most purchased products on World Shopping Day on November 11th. In second place is a Lenovo laptop, closes the top three popular products smartphone Samsung Galaxy A5.

In sales, buyers pay special attention to Apple products - two smartphones at once got into the top five of the most purchased goods - iPhone SE and iPhone 7.

Venues

Yandex Market


Range: about 800 items with an average discount of 40%. The promotion included goods from the most popular categories - electronics, household appliances, children's products, power tools, toys, health and sports products. With the biggest discount - 90% - Xiaomi headphones were sold.

The number of orders: during the three days of the sale, users made about 5.5 thousand orders.

Most Popular Items: Toys, power tools and electronics were the leaders in the number of orders. The most purchased products are Xiaomi Mi Band 2 fitness bracelet, Mobiloo interactive tablet and Bort BPS-650-Q electric jigsaw.

Geography of orders: the number of orders from the regions increased markedly. The leaders were the North-Western, Volga and Ural federal districts.

Details: This year, Yandex.Market held "Black Friday" according to a completely new scheme. Previously, the aggregator collected all offers from stores with discounts in a separate section. This year, for the first time, the Market independently controlled the sale at all stages - from compiling a list of products to delivering an order to a user. The product was provided by 30 partner stores, to which the Market gave special conditions as part of the sale - free placement and storage in a partner warehouse, free delivery of goods, transferring money to the store's account immediately after the sale, as well as attracting users' attention to the promotion using the marketing tools of the Market. Prices for goods and discounts were fixed before the start of the promotion and remained unchanged for buyers. Yandex.Market also guaranteed users the availability of goods in stock and free delivery throughout Russia.

Realblackfriday.ru (AKIT) - data from the organizers themselves

Traffic: 1.2 million people. At the same time, the bulk of the traffic (60%) fell on Saturday and Sunday. The site attributes this to the fact that on Friday people shopped at sales in offline stores, and moved online at the weekend.

Average check: 4600 rub.

Geography: The most active cities have traditionally been Moscow (25%) and St. Petersburg (15%). They are followed by Krasnodar (10%), Kazan (8%), Yekaterinburg (6%) and Krasnoyarsk (5%). In addition, consumers from Turkmenistan, Ukraine, the USA, Germany and Belarus took part in the sale.

Demography: 41% of the action participants are men, 59% are women. Black Friday aroused the greatest interest among the audience aged 22-32 (44%). The 45+ age category has also become more active – it accounted for 17%, while in 2016 this figure was 9%.

Most popular shops: Hoff, Sportmaster, Citylink and Eldorado.

Turnover: Retailers offered the largest discounts (up to 90%) on clothing, while discounts on household appliances and electronics reached 15%. Compared to a normal day, the revenue of companies in the category of clothing increased 6 times, in the category of children's goods - 10 times, household appliances and electronics - 3.5 times.

Details: The main feature of the state of emergency this year has been the rapid increase in its popularity in offline retail, while online growth has become less significant. In 2017, almost all offline players took part in the promotion, increasing turnover by 13% compared to the previous year. The turnover of online retail companies increased by 5% compared to the results of 2016, - press service of AKIT.

B-friday.com (LED agency + RAEC) - data of the organizers themselves

Traffic: the total traffic since the launch of the b-friday.com site amounted to about 750,000 people.

Most Popular Items: smartphones and gadgets, electronics and home appliances, clothes, shoes and accessories, home and repair goods.

Geography: the most active regions are Moscow and the Moscow Region, St. Petersburg and the Region, the Krasnodar Territory, the Sverdlovsk Region, the Chelyabinsk Region, the Nizhny Novgorod Region, the Republic of Tatarstan, the Rostov Region, the Novosibirsk Region, the Republic of Bashkortostan, the Samara Region, the Krasnoyarsk Territory. At the same time, less than 70% of traffic falls on Moscow and the region and St. Petersburg and the region.

Demography: 54.5% of visitors to b-friday.com are men.

Details:"The negative moment of the action for us was a DDOS attack on our servers, which began at 15:00 on Friday and lasted until 23:59. Despite periodic problems with page loading speed, our resource withstood the load and did not fall.

A positive trend is the almost complete absence of complaints about artificial discounts on our site. Clearly, the market is getting used to sales and learning how to use them effectively, without scams. Probably, it is already obvious to everyone that it is impossible to deceive a buyer on the Internet", - Maria Komendantova, LED agency.

payu

Sales: the turnover of online stores that accepted payments through the PayU service increased by 35% compared to ordinary days. The number of transactions compared to Black Friday 2016 increased by 16%.

Details:

"Many stores started selling out on Monday or held closed sales for loyalty program members the day before. That is why the growth of payments on Black Friday turned out to be lower than our Western counterparts. For example, in Eastern Europe, people save money in advance and the very fact of buying before the final sale of the year," says PayU Russia Marketing Director Olga Yashenina.

  • An important trend was the reduction in the average check by 9% compared to Black Friday in 2016. At the same time, in certain categories, the average check, on the contrary, increased significantly, for example, in fashion by 17%, in the category of children's goods by 20%
  • The most popular payment method is bank cards 91%.
  • It is also worth noting the increase in payments from 00:00 to 01:00. Experienced users prepared for the sale in advance and started shopping at great deals at the very start of Black Friday. Most buyers showed the greatest activity in the interval from 12 to 18 hours. This period accounted for 55% of all transactions.
  • The second most popular payment method is online lending 6%.

“Both in terms of the market as a whole, and in terms of turnover on our solutions, we see that the majority of buyers perceive online lending and installment as an additional wallet. This, in turn, leads to impulsive buying,” comments Olga Yashenina.

Price.ru / Begun Analyst Alexey Petrovsky

The first half of 2020 in the life of Russians is rich in holidays. There are additional days off (non-working holidays) in almost every month. The closest one is Defender of the Fatherland Day, expects us very soon, Sunday 23 February 2020.

Well, what about Monday February 24, 2020, then today we will tell, is it a day off or not in Russia.

Defender of the Fatherland Day is an official non-working holiday in the Russian Federation. But in 2020, it falls on Sunday, which is already a day off for working Russians.

Due to the coincidence with the holiday, the day off is postponed from February 23, 2020 to the nearest Monday February 24, 2020. The transfer affects both citizens working five days a week and "six-day workers".

That is:
* February 24, 2020 (Mon) is a public holiday in Russia.


In total, the holiday weekend dedicated to Defender of the Fatherland Day will last 3 days in 2020 (with a five-day period), from Saturday February 22 to Monday February 24, 2020. The following work week will be four days and will begin on Tuesday 25 February 2020.

Peppers are the first to be planted., both sweet and pungent, their seeds germinate only after 7-10 days. After the new moon on February 23, 2020, from February 25, 2020, you can do sowing. The best seed sowing days are February 28 and 29, 2020 and March 1, 2020, when the moon is in the fertile sign of Taurus. In March, it is very good to sow on March 4, 5 and 6, 2020 (the moon is in Cancer, a super fertile zodiac sign).

March 4-6, 2020 early varieties of tomatoes, as well as eggplants, can be sown on seedlings. Everything that you sow these days will sprout very quickly, grow and stretch. Therefore, when the first shoots appear, in order to avoid excessive growth in height, they should be transferred to a sunny place and illuminated in the evenings with a lamp, providing 12 hours of light period.

After the full moon on March 9, 2020, there are still a few days on the waning moon that are favorable for sowing seedlings. March 13 and 14, 2020 - especially good days for sowing tomatoes and early cabbage(moon in fertile Scorpio). March 17, 18, 2020 (moon in Capricorn) and March 22, 2020 are suitable days for sowing (moon in Pisces).

On the growing moon after the new moon on March 24, 2020, you can sow the seeds on March 27 and 28, 2020 (the moon is in the highly fertile sign of Taurus). Diving these days is not recommended.

For feeding and loosening land near the seedlings during April, select the days at the beginning of the month (April 5 and 6, 2020) shortly after the seedlings dive and at the end of the month (April 25-27) 2020.

The new moon in April is the 23rd, and after this date, planting, diving and transplanting are recommended on the growing moon on April 28 and 29, 2020 (the moon is in the fertile sign of Cancer). These same days you need to start hardening seedlings. If it is excessively stretched, then reduce watering.

In the first half of May, seedlings can be planted in greenhouses and greenhouses.. For this, the most suitable days will be May 2 and 3, 2020 (moon in Virgo), May 4 and 5, 2020 (moon in Libra). On the full moon of May 7, 2020, it is better not to disturb the plants. Good days for planting seedlings in greenhouses or under arcs with covering material, as well as sowing seeds of cucumbers, pumpkins and zucchini, come from May 15 to 17, 2020 (moon in Pisces).

After the new moon on May 22, 2020, seedlings can be safely plant in open ground or under film shelters. The best days on the growing moon will be May 25 and 26, 2020 (moon in Cancer). Planted seedlings will also be well received on May 29, 30 and 31, 2020 (moon in Virgo).

In June, the last days of planting in open ground come. You need to be in time before June 5, 2020, when there will be a full moon, and June 3 and 4, 2020 are the best days for this.

Below is a brief calendar of the best days for sowing, diving and planting pepper, tomato and eggplant seedlings for the spring of 2020.

Seedlings 2020 - when to plant peppers, eggplants and tomatoes for seedlings in 2020:

* February 25, 28, 29 and March 1, 2020 - sowing pepper seeds;
* 4, 5, 6 March 2020 - sowing pepper, eggplant and tomato varieties for growing in a greenhouse;
* March 13, 14, 17, 18, 22, 27, 28 March 2020 - sowing tomatoes for open ground and cabbage;
* 29, 30, 31 March, 1, 2, 5, 6, 9, 10, 18, 19 April 2020 - picking seedlings;
* 5, 6, 25-27 April 2020 - seedling feeding;
* May 2, 3, 4, 5, 2020 - planting seedlings and sowing cucumbers in greenhouses;
* May 15, 16, 17, 2020 - planting seedlings in greenhouses and under film shelters, sowing seeds of cucumbers, zucchini and pumpkin for cultivation in an open ground;
* May 25, 26, 29, 30, 31, 2020 - and under film shelters;
* 1, 2, 3, 4 June 2020 - planting seedlings in open ground, seedlings of cucumbers under film shelters.

It consists in establishing good relations with others, forgiveness of insults and charity.

Maslenitsa week begins on Monday which is called " Meeting of Madame Maslenitsa".

What date does Pancake week begin in 2020 for the Orthodox:

The beginning of Maslenitsa in 2020 for the Orthodox falls on Monday 24 February 2020. In Russia, this will be a day off from among the three-day holidays dedicated to the Defender of the Fatherland Day.

That is, what date does Shrovetide begin in 2020 for Orthodox believers, what is the name of the first day:
* Beginning - February 24, 2020 (Mon).
* First day - "Meeting".

The "Shrovetide Carnival" lasts for a week. On the first day, a scarecrow is built, which is decorated and mounted on a hill. It will be solemnly burned on the last day of Maslenitsa, which is called Forgiveness Sunday.

Let's briefly talk about it below:

What is Black Friday

This is a huge traditional sale, a fabulous time when all self-respecting stores compete for who has the most discounts. Black Friday began in the US as a great opportunity to buy gifts before the Christmas holidays. It is the first Friday after Thanksgiving and falls between November 23rd and 30th. At this time there were always sales, and in the 60s the term "Black Friday" itself appeared.

Over time, the wave was picked up by the whole world: and the more competition, the more discounts that attract even more people. So this snowball rolls, causing crazy excitement. Someone needs gifts, someone has been waiting all year for an opportunity to buy an expensive thing, and someone is enterprisingly buying up everything in a row and then selling it at auctions at a higher price.

People patiently wait for the number of Black Friday for months, and then all at once rush into stores and snap up goods in an hour. And if Internet sites at this time simply hang on the number of people, then in real shopping centers there is madness, crush, assault and other types of simple human fun.

Actually, this is one of the reasons why Black Friday is called black - the storming of stores does not always do without casualties: heart attacks, fractures and even deaths happen.

The rest of the tradition is pretty fun. In the United States, people line up in stores for a day, spend the night in tents. It's not even always a matter of saving money, celebrities with multi-million dollar fortunes also come to Black Friday sales, simply because it's fun and enjoyable.

In the CIS countries, of course, it does not reach such proportions. Black Friday is more of a marketing move here to attract people to shopping centers, to treat buyers a little with discounts.

But we know that in 2020 all self-respecting people buy online. So you can compare offers, and avoid queues, and not stick your nose out into the street in cold November weather.

Terms and dates of Black Friday

In 2020, Black Friday falls on November 29, on this day the most massive sale of the year begins all over the world, including in Russia and Ukraine. Some shops prefer to open early, and some even agree to work around the clock. You need to understand that Black Friday only begins on Friday, and it can last for several days, for someone until Monday, and for someone all week.

Our Black Friday tradition has appeared quite recently, but everyone is trying very hard to join it. For stores, this is a good opportunity to sell what used to sell poorly, make money on a hot product, advertise, collect information about their audience, its preferences, tastes and financial capabilities. Buyers themselves are happy to buy something with an impressive discount and stock up on gifts for the upcoming holidays.

Naturally, the most profitable and popular products are sold out instantly. And in order not to get confused by the huge number of offers, it is best to prepare in advance. To do this, use our checklist.

  1. Subscribe to the mailing list of stores that will have a sale, they will send you a reminder and a list of the best deals.
  2. Think carefully about what items you need and make a list so you don't overspend. In online stores, add items to your cart or wishlist in advance.
  3. Check the cost of goods in stores before the sale. There are unscrupulous sellers who make the discount smaller or simply write that the product is at a discount, although the cost remains the same.

    In El Dorado, Black Friday will last for two whole weeks. In addition to discounts, Eldorado offers installments for 25 payments: a long time, but painless for the budget.

    eBay this year they promise discounts of up to 50%, you can buy everything at the sale: from a food processor to sports equipment, the main thing is to pay attention to the terms of delivery.

    Products for children

    For children's shoes, clothes, toys and accessories, we advise you to go to the Korablik, Daughters and Sons, Orby, KupiVip, myToys stores. In them, the discount will reach 70-90%.

    Cosmetics and perfumery

    In this category, the sale is offered by L'Etoile and L'Oreal (discounts up to 50%). Here you can buy decorative cosmetics, perfumes and other goods at a discount. The Yves Rocher chain will also please its customers, decorative and care cosmetics will be halved.

    Clothing and footwear

    Most buyers are convinced that buying clothes on the Internet is not scary, the main thing is to correctly indicate the sizes, and in which case, the goods can always be exchanged. The most impressive discounts in 2020 are offered by Wildberries, on Black Friday they promise discounts of up to 90%, and in laModa, Bonprix, ModnaCasta stores - up to 50%.

    Discounted sportswear and accessories can be purchased at Adidas, Nike, Reebok, Quelle, Sportmaster.

    Household products

    In order to purchase any goods for the home, from wall paint to furniture, we suggest visiting such large stores as Auchan, Domovoy, Leroy Merlin. On Black Friday they will please with discounts up to 70%.

    How was Black Friday 2016 at LetyShops

    Black Friday 2016 was unforgettable. Passed through LetiShops259 863 order, and the maximum cashback from one order - RUB 46,635.89

    76 130 participants bought thousands of items at a discount and received cashback for purchases. But there were lucky ones who, in addition to all this, also won prizes from LetiShops. In 2016 played:

    • 10 PocketBook Basics;
    • 5 iPhone 6S 64;
    • 10 GoPro Hero + LCD;
    • 10 Tefal grills;
    • 500,000 rubles, which were divided among 10,964 participants, whose cashback during the promotion exceeded 500 rubles.

    This year, Letyshops will continue to delight you with cashbacks, contests and prizes, you can be sure. The main prize in the drawing will be a new SMART 2017 car.

    What promotions will be next

    Black Friday is followed, of course, by. This is a logical continuation of the Friday sale, one of the main events in the world of online shopping. A little less pompous and crazy, but still massive.

    After it, it will be possible to rest for a week and then rush into the abyss.

 

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