What color is missing from the google logo. The secret history of the Google logo. new logo for Google

How Google is trying for Russia. And not only.

What are doodles?

Doodles are pictures that decorate the Google homepage. The one with the search bar in the center. Doodles cheer you up, broaden your horizons, treat depression :) They also act as an effective PR to improve the reputation of the search engine among ordinary users. Like, an overseas company appeals to our ideals, respect and all that.

Most doodles are universal for the whole world. They are seen by the inhabitants of most states. For example, a picture dedicated to the recent women's holiday was shown everywhere except for a few African and Arab countries.

And there are doodles made for one or more states. For example, a picture dedicated to khmer new year only seen in Cambodia.

In this article, we have collected all the unique doodles drawn for the countries of the former USSR. Only those dedicated to independence days or international holidays were left behind.

January 29, 2010. Russia, Israel (the only doodle from the selection not visible in the country of the former USSR).

45. 200 years since the birth of Gogol. The name of the search engine mimics the name of the writer.

April 1, 2009. Russia, Ukraine, Belarus, Kazakhstan, Turkmenistan, Kyrgyzstan, Uzbekistan.

46. Birthday of A. S. Pushkin. The lettering in the name of the search engine reminds us of the peculiarities of the poet's handwriting.

June 6, 2009 Russia, Ukraine, Belarus, Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan. Uzbekistan, Tajikistan.

47. The 2014 Olympic Games will be held in Sochi. One of the oldest Russian doodles.

48. 145 years since the birth of Lesya Ukrainka. On the doodle are the heroes of her work "The Fox Song".

49. 160 years since the birth of Maria Zankovetskaya. The actress herself is on the doodle.

50. 200 years since the birth of Taras Shevchenko. The doodle depicts the poet's porter.

51. 85 years since the birth of Vsevolod Nestaiko. The picture shows the heroes of his most famous book, Toreadors from Vasyukovka.

52. 175 years since the birth of Ivan Nechuy-Levitsky. On the doodle are the heroes of the work "Kaidasheva Sim'ya".

53. 150 years since the birth of Vladislav Gorodetsky. The picture shows fragments of buildings designed by this architect.

54. 290 years since the birth of Grigory Skovoroda. The doodle depicts the philosopher himself. The staff indicates his itinerant lifestyle.

55. 140 years since the birth of Salome Krushelnytska. The picture shows the singer herself. Butterfly reminds us of the opera "Madama Butterfly", in which she played the role.

56. 115 years since the birth of Yuri Kondratyuk. On the doodle is a portrait of a scientist who calculated the trajectory of the optimal flight to the moon at the beginning of the 20th century.

57. Birthday of Ivan Kotlyarovsky. On the doodle is a portrait of the writer in military uniform (he was an active participant in the Russian-Turkish war, which became the main theme of many of his works).

58. Birthday of Napoleon Orda. On the doodle is a watercolor painted by him, which depicts one of the Belarusian estates.

59. 130 years since the birth of Yanka Kupala. On the doodle is a portrait of a Belarusian poet and playwright.

60. 128 years since the birth of Uzeyir Gadzhibekov. The picture shows the heroes of the first opera in the Islamic world, Leyla and Majun, written by him.

61. 25th anniversary of the Baltic Way. The picture reminds of a peaceful action, when almost 2 million inhabitants of Lithuania, Latvia and Estonia took to the streets in honor of the 50th anniversary of the Molotov-Ribentrop act.

62. 84 years since the birth of Edgar Walter. The picture shows funny forest men from his story "Pokey". Edgar illustrated many of his books himself, and the images of these heroes are also his work.

63. 125 years since the birth of Oskar Lutz. The picture shows the heroes of his autobiographical story "Spring" (Kevade).

64. 169 years since the birth of Yulia Zhemaite. In the picture, the heroes of her story about her stepdaughter Marty.

65. 150 years since the birth of Jonas Maciulis-Maironis. The poet himself is depicted on the left side, and on the right is a girl in national costume, performing the song Lietuva Brangi (“Dear Lithuania”) by his authorship.

66. 132 years since the birth of Tadas Ivanauskas. The picture shows the Lithuanian zoologist himself with forest animals of the pre-tundra and taiga forests of the Kola Peninsula. He devoted a significant part of his life to the study of the inhabitants of these territories.

As you can see, other countries of the former USSR have very few unique doodles, and the Russians are very lucky in this regard :-)

Doodles can be used to study the culture of different countries. For example, the characters of many Egyptian I don’t know at all (international about Bronte does not count):

Even at Google, they have been very actively drawing doodles dedicated to women who have made some contribution to science, art and politics:

I haven't done exact calculations, but it seems that Google is making sure that the number of prominent women on doodles keeps up with the number of men. It is a pity that March 8 has already passed, it would be possible to make informative material about this.

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site How Google is trying for Russia. And not only. What are doodles? Doodles are pictures that decorate the Google homepage. The one with the search bar in the center. Doodles cheer you up, broaden your horizons, treat depression :) They also act as an effective PR to improve the reputation of the search engine among ordinary users. Like, an overseas company to our ideals ...

Every day, Google processes approximately 3.5 billion search queries. Therefore, the average person can see the logo of this network from 1 to 30 times a day. In the two decades that Google has existed, this very logo has been iconic and easily recognizable. But in all its evolutions it has remained deceptively simple.

By the way, Google had two so-called “first logos”. In 1996, the logo was an image of a hand with red font, and the original name of the company was BackRub.

After the 1998 rebrand, the name Google appeared, and the company launched a simplified multicolor that said "Google!"

1996: First Google Logo

So, the very first search engine logo did not bear the Google name at all. Larry Page and Sergey Brin originally created the BackRub web crawler. And they chose this name because the main function of the engine was to search for backlinks on the Internet.

Luckily, by 1997 they had changed the name of the company to a less creepy one. However, “Google” is also a distorted word, it is an incorrect spelling of the Latin term “googol”, which literally means 10 to the 100th power (that is, one followed by one hundred zeros).

The idea behind the name was that the Google search engine could quickly provide users with a large number of results.

1998: First (real) Google logo

The history of the appearance of the first logo with the inscription Google does not have a single slender version: there is a version that it was ordered somewhere, and that Sergey Brin himself developed it using a free image editor called GIMP.

Whoever it was, the design wasn't exactly perfect.

Want another fun fact? The exclamation mark was supposedly included in the Google rebrand because the Yahoo! - the company's main competitor at that time - that's exactly how it was written, with an exclamation mark. Tech companies of the time didn't bother stealing ideas from each other.

1999-2010: Logo design by Ruth Kedar

A mutual friend introduced Brin and Page to Stanford University assistant professor Ruth Kedar. Since they didn't really cling to their old logo, they asked Kedar to develop some new prototypes. Ruth started with black, using the Adobe Garamond font. And removed the exclamation mark that was in the original logo.

Kedar recalled that Page and Brin liked the new version because the mark in the middle looked like a Chinese finger trap.

The next time the graphic designer used the Catull font. This logo was supposed to evoke associations with such concepts as purpose and accuracy, where two letters O are a compass and an bullseye.

Then Kedar decided to play with the colors and the double 'O'. the idea caught on and formed the basis of the graphic concept at the bottom of the search results page.

So, in the early logo, the letters were black, with the exception of the OO, which was supposed to look like a compass. But Brin and Page did not like the option with a crosshair and a magnifying glass, it looked “overwhelming”.

This is what an early title iteration of the Google logo looked like with solid colors, where the first O is a compass and the second O is a magnifying glass. The next few iterations look more like the Google logo we know today. 7 Kedar made the letters pop off the page with shading and thick lines.

The eighth design was the simplest. Ultimately, Kedar wanted to show the potential of Google, which was no longer just a search engine. And as a result, the image of the magnifying glass was removed. It also changed the traditional order of the primary colors to further emphasize how unconventional Google was.

2015: new logo for Google

In 2015, Google designers met in New York City for a week-long design sprint to... create a new logo. After that, Google changed dramatically. The company retained its distinctive blue-red-orange-blue-green-red pattern, but changed the typeface from Catull to custom school product Sans.

At the same time, Google released several variations of its logo, including a rainbow "G" seen on a smartphone app, a favicon for Google websites, and a microphone icon for voice search.

The new logo looked simple, but the transformation was significant.

Catull - the former font - has serifs (small details that decorate the main vertical and horizontal strokes of letters). Serif fonts are considered less versatile, as the letters vary in weight.

The full name of the desktop version of the Google logo Product Sans is a sans-serif typeface. That is, Google designers could easily adapt the logo to different sizes, for example, for the Android watch interface or the computer desktop.

As Google's product line has become even more diverse, design responsiveness has come to the fore.

The logo had to look modern, fun and harmless. That is, "I'm not like other big tech corporations, I'm a cool mass tech corporation."

It was a prudent move: Ever since Google introduced this design in 2015, data privacy concerns have reached a fever pitch.

Dynamic Logo

The Google logo has also become dynamic. Now, when you start a voice search on your phone or tablet, you can see the Google dots dancing. And they turn into an equalizer that reacts to your voice.

Introduction and growth of Google Doodle

In parallel, in 1998, Google began to play with the concept of Google Doodle - temporary modifications of the traditional Google logo. (In literal translation, doodle means scribble).

The first Google Doodle originated in 1998, before the company could technically be called a company at all.

Page and Brin were at The Burning Man festival, and as a kind of “out of office” message, they placed a figure of such a man behind the second letter O in the logo.

They liked the idea, and in 2000, Brin and Sergey asked then-intern Dennis Hwang to come up with "doodles" for Bastille Day.

Users also liked the idea, and they appointed Dennis as "head doodle."

Today, the Google Doodle concept is often used to mark holidays, birthdays of scientists, thinkers, artists and other important people.

The first google doodle images related to well-known events such as Valentine's Day, Halloween and Indian Holi. But over time, they have become more global and creative.

For example, on September 1, 2017, this doodle marked the first day of school (or mourned it, depending on who you ask.)

To decide which events, numbers, or topics get scribbled, the team meets periodically to brainstorm. Moreover, Doodle ideas can also come from Google users. The original idea is taken to work and brought to mind by professional illustrators and engineers.

In 2015, Google reported that they had launched over 2,000 drawings on various sites around the world.

Here is such a curious story of changes in the corporate concept and design of Google. And with the speed with which everything is changing, we will most likely see another new version in a few years.

Few people do not know Google Corporation. It is one of the giants of the Internet industry. At the word "Google" most immediately imagine a bright and colorful inscription that looks very positive. The logo looks very simple and at the same time is well remembered.

The history of the origin of the Google logo is intertwined with the creation of the name of this Internet company. The developers were educated and quite advanced people, so they decided to create a logo that would emphasize their power. The word Google is a slightly modified English word "googol". It represents the number ten to the hundredth power., that is, in other words, shows the full power of this technological corporation. The Internet public learned about the emergence of a new search engine in 1997 under the name Google. The domain name google .com was also registered.

This logo began to be developed by one of the leaders of the corporation named Sergey Brin. After some time, not entirely satisfied with the result, he asks for help from Ruth Kedar, who worked in 1999 as a Design Lecturer at Stanford University. It is generally accepted that everyone knows Google logo designed by this lady.

The leaders of the Internet project set a serious task for Ruth. Their company needed a logo that would distinguish their young project from competitors. Several versions of the emblem were created, and a meeting was held at which the winner was chosen. The chosen logo met all the stated rules, namely:

Very simple inscription;

Some airiness and volume of letters;

The font used in the logo is called - Catull (it uses elements of the old style, which is intended to represent the connection of generations, which will help in the search);

Simplicity and playfulness of style;

The original use of color shades without taking into account the rules of the color wheel.

Indeed, this emblem had an inscription without any frills and colorful colors. In addition, it had a symbolic connotation, which showed all the convenience of using this search engine and emphasized the originality of the corporation.

Read more: what is a meme

Nowadays, the Google logo is not just a reflection of the corporation's policy, but also the events that took place in real history. Many probably noticed that the appearance of the inscription changes during some significant dates. At Google, such small drawings are called doodles (doodle), which can be translated as how to draw without any effort, write out scribbles. Over time, all users got used to such an innovation and it became part of the World Wide Web, which certainly cannot but command respect.

History of Google

The first Google logo by Sergey Brin's

The very first Google logo was developed by co-founder Sergey Brin (Sergey Brin "s) using a free graphics program. The idea of the Google logo is a distorted word Googol, which means ten to the hundredth power and characterizes the endless performance of the new search engine. In 1999, Sergey turned to Ruth Kedar, who taught design at Stanford University.
Ruth's challenge was to create a unique logo that would clearly distinguish the new search engine from competitors such as Yahoo, Excite, HotBot, LookSmart, and Lycos and embody a unique vision for working with web search.

Google logo designer - Ruth Kedar

Sergey looked at preliminary logo design ideas and liked Ruth's style of work. After repeated discussions and revisions of the sketches, the eighth version of the Google logo design was approved. In just a few years, the Google logo has become as recognizable as the Nike swoosh or the NBC peacock. Today the Google logo is known all over the world. And then no one could have imagined that Google would be one of the most recognizable brands in the world, that Google would become both a noun and a verb at the same time!
Ruth Kedar created a playful and seemingly simple logo. The bright colors of the Google logo evoke pleasant feelings of joy, like we're playing a child's game when we use Google. The thin lines of the font are easy to read. The shadows of the logo letters are made in an unobtrusive form, which gives the Google logo a lightness and, as it were, lifts it above the web page.

The Times-Roman font was the most common font on the Internet at that time, sans-serif fonts were used mainly in printing. Sergey Brin was looking for a typeface with serifs, but not inferior in its readability to sans-serifs. The resulting font is based on Catull, which has an outdated serif style. A search engine, by its very nature, is an archive, and archives keep history. Therefore, Catull represents the bridge between the past and the future, between the old analog world and the new technologies of the digital age.

The first version of the Google logo

Google logo #1
Typeface: Adobe Garamond Font: Adobe Garamond

From the very beginning, Ruth knew that the Google founders wanted the logo to be where most of the text style would be intact, and only a few elements would add playfulness to the logo. Ruth created the logo, where the element that unites the letters O consists of four primary colors and visually creates an infinity effect. Sergey Brin and Leri Page liked this element of the logo, it reminded them of the Chinese finger trap. But the logo was too flat and two-dimensional, which limited the idea of infinity.

The second version of the Google logo

Google logo #2

Instead of finalizing the created logo and giving it space, Kedar changes only one letter O, making it multidimensional. The idea behind this Google logo is to show the accuracy of search results with intersecting lines (target).

The third version of the Google logo

Google logo #3

Kedar remembers this version of the logo with a grin. Google, go to the Olympics!
Intertwined rings are a metaphor that is associated with different cultures in different countries. In those years, incidents in design with an associative series were more common.

The fourth version of the Google logo

G oogle logo #4
Typeface: Catull Font: Catull

This version of the Google logo looks more formal and corporate, thanks to the uppercase letters. And yet it remains playful due to the colored letters. But the logo turned out to be overloaded, there were too many details. The founders of Google liked both the graphical elements, the intersection and the magnifying glass. And it was necessary to use one of the elements, so the work on creating the logo continued.

Fifth version of the Google logo

Google logo #5
Typeface: Catull Font: Catull

Here is another attempt at creating a Google logo. Ruth Kedar did not use the intersection of lines in this version, but transformed one of the letters O into a magnifying glass. The first and last letters are the same color, which symbolizes the exact match between the final result and the initial search. And in between - anything! And of course, a smile that confirms the user's satisfaction with working with the search.

The sixth version of the Google logo

Google logo #6
Typeface: ITC Leawood Font: ITC Leawood

This version of the Google logo was close to being approved. Already at that stage, the developers knew that the number of pages of search results would be accompanied by a stretched Google logo with alternating float letters O, according to the developed concept. But they did not know what to do with the color of these letters, what color sequence to choose, whether to use shadows under the font.

The seventh version of the Google logo

Google logo #7
Typeface: Catull Font: Catull

At this stage in the creation of the Google logo, both the founders and designer Ruth went down the path of minimalism. They abandoned any objects in the logo's outline, which could further limit them. What if Google becomes much more than a search engine? Why then is there a magnifying glass in the Google logo? Ruth was faced with the task of making the inscription of the logo such that it was recognizable and identified without additional symbols and graphic elements.

The final version of the Google logo

Google logo #8
Typeface: Catull Font: Catull

Many color options for the Google logo have been developed. And the final idea was not to repeat the colors in order, but to make them random, thereby showing the uniqueness of Google, the originality that cannot be fit into the framework and rules.

Every day, the Google site processes about 3,500,000 search queries. With these statistics, it's highly likely that each of us sees the Google logo anywhere from one to 30 times a day.

The Google logo has been iconic and easily recognizable for over two decades.

In fact, the company had two "first" logos. In 1996, it featured an image of a hand and the company's original name, BackRub, in red. After rebranding to Google, the company introduced a simpler logo in 1998 in the form of a colorful Google!

What a lot of people don't know is that the most famous design on the internet has an exciting backstory. And it all started in 1996.

1996: First Google logo

The very first search engine logo actually predates the Google name. Larry Page and Sergey Brin originally named their web crawler BackRub. The choice of such a name was dictated by the fact that the main function of the engine was to search by backlinks (or backlinks, backlinks).

Fortunately, by 1997 they had changed the name of the company to Google, a misspelling of googol (the Latin term for the number 10 to the hundredth power, i.e. one followed by 100 zeros). The idea was that the Google search engine could quickly provide users with a huge amount, or googols, of results.

Some sources credit the creation of the first Google logo to Page, while others say Brin designed it using the free GIMP image editor. Whoever it was, his design wasn't the most refined:

Want another fun fact? The exclamation point was supposedly included in Google's rebrand only because it was on the Yahoo! It would seem that all technology companies followed each other's example.

1999-2010: Ruth Kedar logo designs

A mutual friend introduced Brin and Page to Stanford University professor Ruth Kedar. They asked her to design some logo prototypes for them.

Ruth started with a predominantly black logo and Adobe Garamond font. She also removed the exclamation point from the original version. The badge in the middle looked like a Chinese finger trap:

In the next version, the graphic designer used the Catull font. The logo was intended to evoke a sense of precision, like a target:

The next few iterations looked more like the Google logo we all know and love today. These designs look younger and less serious than their predecessors.

The eighth design was the simplest. Kedar wanted to show the potential of Google to be much more than just a search engine (so she removed the magnifying glass). She also changed the traditional order of the primary colors to emphasize how unconventional Google was:

The final design was one of the most minimalistic. It was the official Google logo from 1999 to 2010.

In 2015, Google designers gathered in New York for a week-long sprint to develop a new logo and branding.

As a result, the logo has changed dramatically. The company retained its distinctive color pattern, but changed the Catull typeface to Product Sans.

At the same time, Google also released several variations of its logo, including a rainbow "G" representing a smartphone app, a favicon for Google sites, and a microphone for voice search.

Despite the apparent simplicity of the new logo, the transformation was significant. Catull - the old typeface - has , short strokes decorating the ends of some letters. Serif fonts are less versatile than sans-serif fonts because the letters vary in weight.

Sans fonts are sans-serif fonts. This means that it is easy for Google developers to adapt the logo to different screen sizes. As the Google product line expands, there is an increasing need for .

The Google logo is also now dynamic. When you launch on your phone or tablet, you see four animated multi-colored dots. As you speak, these dots become an equalizer that responds to your voice. And as soon as you finish talking, the equalizer turns into dots again. In the meantime, Google is looking for you results, these points are pulsating.

Implementation and development of Google Doodle

In 1998, Google began experimenting with the Google Doodle, a temporary modification of the traditional Google logo.

The first Google Doodle appeared in 1998. Page and Sergey attended the Burning Man festival. To let everyone know where they are, they added a symbol for this holiday to the logo:

In 2000, Brin and Sergey invited Dennis Hwang, then a simple trainee, to create a Bastille Day doodle. Users liked him so much that they nicknamed Dennis "the main doodler".

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