Opening a shawarma from scratch. What do you need to know to open a shawarma stall? Is it possible to open a franchise?

This type of business is considered one of the most promising among small forms. The main difficulty is that there are no specially developed norms and rules governing this type of activity. And when opening and operating a kiosk for the preparation and sale of shawarma, you will have to be guided by the requirements of public catering. Although even inspection structures admit that it is almost impossible to comply with all the requirements for an enterprise of this size and focus.

Regulatory acts

RF PP No. 322 dated 06/30/04 (as amended on 09/20/17) - a resolution considering the protection of consumer rights.
ZoZPP No. 2300-1 - the law on these rights.
No. 294-FZ dated December 26, 2008 - on the rights of legal entities and individual entrepreneurs.
SP 2.3.6.1079-01 (as amended for 2016) - requirements for catering organizations.

Regarding the last document, sanitary services recommend following paragraph 16, which describes the requirements for temporary catering organizations.

Requirements for fast food organizations

Before opening your enterprise, make sure that in your region there is no SanPiN that regulates the work of fast food organizations at the local level. If not, discuss with the inspection structures whether it will be enough for your organization to clearly comply with the requirements of SP 2.3.6.1079-01 (clause 16). Usually this is enough.

The requirements are as follows, availability:

toilet room or staff toilet no further than within a radius of 0.1 km from your outlet;
containers with lids for collecting waste;
agreements on waste disposal and measures to ensure the epidemiological well-being of the retail outlet (deratization, disinfection, disinfestation);
refrigeration equipment for storing food that can quickly spoil;
cutlery and dishes for clients must be disposable;
drinks can be prepared from bottled water of appropriate quality.

For points of this magnitude, it is allowed to do without a central water supply and connection to a centralized sewer network. But water must be supplied uninterruptedly. The staff of your retail outlet must strictly follow the rules of personal hygiene (personal hygiene).

According to P 2.3.6.1079-01 Chapter II, your stall can be mounted as a free-standing modular temporary structure. According to the requirements of SP 2.3.6.2867-11, which supplement this document, modern equipment should be used. This means that exhaust emissions should not negatively affect the living conditions of the population in the houses adjacent to your stall. These are the main points that sanitary services pay attention to during inspections.

Like any catering organization, a shawarma kiosk must have a consumer corner.

Requirements for employees

Your employees are required to have health certificates and undergo a medical examination both upon entering work and during the process. Medical records must contain the conclusions of the medical commission and certification information about each employee’s knowledge of sanitary standards and hygiene. Shawarma sellers must wear disposable gloves when preparing dishes.

State Fire Supervision Requirements

According to the fire inspection documentation, kiosks include structures up to 20 m2. If your enterprise is planned to be of this size, you can appeal to NPB 103-95. These standards apply to free-standing buildings.

Basic standards

SNiP 2.01.02-85* (PP norms);
SNiP 31-05-2003 (public buildings);
SP 42.1330.2011 /SNiP 31-06-2009 (urban planning).

Kiosk requirements

Fire resistance for kiosks of 20 m2 is not described by standards. The distance from your enterprise to the nearest structure is taken in accordance with urban planning regulations.

If there is waste that can burn, the places for their collection and temporary storage will be located 15 m from the kiosk (no closer). Your kiosk must have space allocated for storing containers and packaging; up to 5 m2 is allowed.

Electrical equipment and lamps

Equipment connected to the electrical network that you install in your kiosk must be brought into compliance with the PUE.

Lamps are used:

in the case of ordinary “Ilyich light bulbs”, under special caps that protect personnel and food from damage from shrapnel;
or starterless options.

The device designed to turn off the equipment in the kiosk is mounted on a solid base that is not subject to combustion.

Fire notification and extinguishing media

All kiosks are equipped with an alarm system with an audio signal (siren) output to the front part of the structure (facade) or inside the kiosk. Each such establishment is equipped with at least two fire extinguishers.

Fire extinguishers must be valid and certified (as evidenced by the tag on each of them). Fire extinguishers come with instructions.

Staff

Workers must comply with fire safety measures, know your existing instructions on these measures, be able to use fire extinguishers and know their actions in the event of a fire. All employees of your kiosk must be instructed on the rules of industrial safety, which must be recorded in the instruction log. When checking by the State Fire Service (fire inspectorate), there must be an inspection log.

Opening a point for preparing and selling shawarma is a great idea for a small business with little investment. And despite the simplicity of this business, there are features that require attention and the right approach. These include: a list and cost of the necessary equipment, the nuances of choosing a location for a retail outlet, a preliminary business plan with calculation of the costs of opening a shawarma business.

In addition to the above factors, in this article we will try to calculate the possible profit from the shawarma business. And let’s look at how to increase income from the sale of shawarma with little effort and an additional assortment.

Shawarma or shawarma(there are also popular names - shaorma, shawarma, shuarma and the like); in other cases - döner kebab, döner, döner, kebab. The dish, according to a number of culinary history experts, is of Arab origin, consisting of minced meat cooked on the grill; with the addition of a mixture of fresh vegetables and herbs and original sauce. The resulting filling is wrapped or placed in flatbread, pita bread or pita bread. And despite the vast differences in names, the generally accepted classic recipe for this dish is traditional and changes little, but, as practice has shown, each chef has his own version of the “classic” shawarma, which completely changes the idea of what exists on the market. Sometimes all that remains of a “classic” is the name.

A wide variety of your own recipes, and the absence of a strict requirement to strictly follow the “classics”, allows you to combine traditional ingredients in various proportions, add non-standard fillings to the original shawarma, or even change the filling of the dish, based on the taste priorities of your target audience and preferences depending on the area residence. And all this, without a doubt, is sold as “shawarma” - a commercially successful name that allows you to quickly and effectively express yourself. Therefore, newly minted entrepreneurs who are friendly with marketing always try to add this word to their advertising or sign. Therefore, they appear everywhere (the names are fictitious, coincidences with real commercial objects are accidental): “Big Shawarma”, “Shawarma No. 1”, “Shawarma”, “Shawarma and drinks”, “Shaverma from Radika”, “SuperShaurma”, “Fresh Shawarma” ", "Grilled shawarma" and so on.

Taken together, this approach provides ample opportunities for starting your own business, turning shawarma into a universal and popular fast food dish - capable of satisfying the most demanding and original demand among any segment of the population. Therefore, shawarma fits perfectly into business opportunities of any size. And it turns out that “shawarma” is: and a small pussy on the streets of your city; and an “island” in a shopping center; and even a similar dish is often found on the menu of some cafes and restaurants, including global and popular fast food chains. Because there is a stable demand for shawarma, and this easy-to-prepare dish is familiar to everyone and is highly valued by consumers.

Since all the ingredients are prepared in advance, the cooking time for the shawarma itself does not exceed 5-15 minutes. The low cost of the finished dish guarantees that it will also be inexpensive for the client.

Shawarma is consumed hot without the use of cutlery. It has an original taste - one serving can satisfy the hunger of an adult. That is why this type of fast food is so popular during the lunch break among most citizens - from a student or a simple worker to a senior executive of a large company. For the latter, as they say - so as not to forget the taste! The process of lunch itself, where shawarma is the main dish, does not take much time.

As already noted, the modern shawarma recipe is a universal dish. Although they have historical roots, they quickly adapt to modern realities and consumer demand, often without changing the name - completely changing the filling or design. Or, on the contrary, while maintaining the basic principles of the cooking recipe, they change the name, making it the signature dish of the establishment.

So, you can meet modern fitness shawarma, where there is no meat, and only vegetables are added inside. Often sold in Europe doner with pork, which somewhat contradicts the Arabic roots of the dish’s recipe, but perfectly satisfies the demand of Europeans, well-known fans of this meat. And in large chain restaurants and world-famous fast foods they offer to try the so-called rolls or twisters with meat filling. Most often, the role of “meat” is chicken – breaded pieces of fried chicken. The dish is complemented by a signature sauce, with the addition of cheese and vegetables, wrapped in a wheat tortilla. These rolls feel similar in filling to recipe Caesar burgers or salads of the same name. In fact, this is true. The technology company, seeing the popularity of “shawarma”, tried to add it to the menu using available and ready-made ingredients used in other dishes - chicken, sauce, cheese, herbs. That is, all the expenses for additional purchases of the company are cheap wheat flatbread, the rest is already prepared. Bravo, technologists!

That is, as it becomes clear, shawarma easily changes ingredients, adapting to market demand and the audience of the establishment, and retains its key advantages - originality of taste, consumption without cutlery, quick satisfaction of hunger, more than affordable and affordable price.

Therefore, opening a point for preparing and selling shawarma is a profitable business with a small investment at the start. No matter what all sorts of experts say, the opportunity to quickly and inexpensively have a snack will always be in demand and relevant. And shawarma, which has been successfully sold here for decades, is a clear confirmation of this. An outlet that does not pay for itself will be immediately closed by the owner without regret. But so far we see the opposite picture - the number of shawarma outlets is not decreasing, and even increasing in number every day.

How to open a business preparing and selling shawarma

So, how to open a business for preparing and selling shawarma, or, more correctly, shawarma... shawarma... shawarma... shawarma... doners, rolls or twisters? Regardless of the name of the final dish, the stages of opening this simple business are the same. Starting a shawarma business involves two main steps.

First, you need to find a suitable place. It should have a high throughput capacity and the accumulation of as many people as possible. Ideally, these are areas of shopping centers, market areas, and train stations. A good neighborhood will be public transport stops, secondary specialized and higher educational institutions, business centers and office buildings. Any points of concentration of people.

Market experts note that shawarma as a business has stable demand in the fast food sector among novice entrepreneurs. This is due to the popularity of the dish and its low cost. Also, businessmen are attracted by the low cost of opening the enterprise itself: a small set of necessary equipment, the use of ready-made ingredients for filling and a simple technological process for preparing the dish.

Secondly, you need to obtain permission from local authorities and rent or purchase a stall, a small pavilion or a mobile sales trailer. You can consider opening a shopping island in a shopping and entertainment center or on the territory of so-called food cords. Its cost depends on the size and level of equipment. Equipped with an autonomous water supply and heating system, the kiosk costs from 200,000 rubles, and the cost of the island starts from 600 thousand rubles. The main “ingredient” of any outlet for preparing shawarma is electricity; without it, the main part of the business, the grill for frying meat, will not work. Therefore, a source of constant electricity must be available at any site.

Opening a business for preparing and selling shawarma, like any establishment in the catering industry, is coordinated with local authorities. Each region and city has its own municipal rules for opening such points, sometimes strikingly different from each other. You can collect the necessary documents yourself or contact intermediaries who specialize in obtaining permits.

You should be prepared that the competition in the shawarma segment is very high, which once again confirms the considerable demand for this dish and the profitability of the proper organization of such a business. Therefore, having looked at a good place, you can look around and see that there are already competitors around. This scares some people. Others, on the contrary, know that close competitive proximity helps to increase profits. To do this, it is quite advantageous to distinguish yourself, for example, by using several techniques with an original recipe or an extended service. Because comparing similar products is one of the oldest marketing methods of promotion, requiring attentiveness to the business itself: we make it better, cheaper, tastier or bigger than our competitors, we lure their audience.

OKVED 2 codes required to open a shawarma outlet

OKVED 2 is an all-Russian classifier of types of economic activity. It is a state document. Reference data with codes and names classifying technical, economic and social information. Each business activity requires state registration in the form of individual entrepreneur, LLC, and so on, indicating the main codes according to the official classifier.

The business of preparing and selling shawarma is no exception. The main OKVED 2 code for shawarma is assumed to be the following:

Code 56.10 OKVED 2. Activities of restaurants and food delivery services. It includes:

services to provide food to consumers, whether served in designated food service establishments or self-service restaurants, eaten on premises, taken away or ordered for home delivery;
preparing and serving food for direct consumption from vehicles or mobile stands;
activities of restaurants, cafes, fast food restaurants, takeaway food places, ice cream trucks, mobile food trucks, food preparation activities in retail tents.

In addition to the above, it is possible to use several additional OKVED codes, depending on the expanded activities of the business. Specialists will tell you these codes when registering a business, or you can use the electronic assistant on the Federal Tax Service website - nalog.ru.

Necessary equipment for a point for preparing and selling shawarma

To equip a shawarma point, you need simple and inexpensive equipment. The main one is the so-called shawarma machine— original vertical grill.

Vertical grill (gas or electric) for shawarma with a rotating vertical spit and trays for cutting meat. Depending on the power and country of production, the price of a gas grill ranges from 10,000 to 200,000 rubles; an electric grill can be bought for 20,000 to 250,000 rubles.

A budding entrepreneur may consider purchasing used equipment. But, due to great demand, refurbished grills are most often found on the market under the guise of used equipment. Poor quality of their repairs can cause accidents or fires.

Except grill machines for shawarma you will need:

Fridge for food storage – from 10 thousand rubles;
Kitchen equipment (cutting boards, knives, containers)– 2-3 thousand rubles;
Tank with water (in the absence of cold water supply) - from 3 thousand rubles;
Water heater storage type for 50-100 liters (in the absence of hot water supply) - from 5 thousand rubles, characterized by low electricity consumption;
Washing for two posts - from 5 thousand rubles;
Microwave/oven– up to 10 thousand rubles;
Double-sided horizontal grill for quick baking of shawarma on both sides until golden brown stripes or crust forms - from 5 thousand rubles.

Vegetables can be cut manually, or you can equip the point with professional shawarma vegetable cutter or a food processor, costing up to 30 thousand rubles. It will allow you to quickly chop all the necessary ingredients for the salad filling.

Completely optional, but desirable equipment includes blender(about 2-3 thousand rubles), which speeds up the process of mixing ingredients for sauces.

But most novice entrepreneurs strive to spend as little money as possible on opening a shawarma point, so they do not buy additional equipment at all, replacing it with cheaper manual labor.

A complete set of equipment for a shawarma shop costs from 65 thousand rubles

Great demand for the organization of such catering outlets has led to the emergence of ready-made projects specifically created for “shawarma”. The manufacturer or supplier equips the retail space on a turnkey basis, including all necessary equipment. This approach saves time and, in some cases, money. Since the company engaged in the design of retail outlets and professional catering equipment works directly with the manufacturer, and this reduces the retail markup on wholesale purchasing prices.

Thus, equipping a small point selling shawarma costs a little more than 180 thousand rubles. Agree that it is very beneficial for a beginning entrepreneur with limited funds.

The basic shawarma kit includes:

Electric Shawarma grill with one skewer - from 30 thousand rubles;
Press grill for one section - from 11 thousand rubles;
Professional microwave oven - from 11 thousand rubles;
Metal production table - from 13 thousand rubles.

In total, the main set of equipment is from 65 thousand rubles. You can cook and sell shawarma on it. True, such work will be ineffective; most stages will have to be performed with improvised means, which will affect the quality of the finished dish.

Additional equipment for preparing grilled chicken:

Carousel-type grill for grilled chickens - from 30 thousand rubles;
Thermal display for ready-made grilled chickens - from 27 thousand rubles.

Total for the grill set: from 57 thousand rubles.

Additional service equipment:

Boiler-type water boiler - from 3 thousand rubles;
Refrigerated bar cabinet - from 20 thousand rubles;
Chest freezer - from 15 thousand rubles;
Chef's knives, tongs, gastronorm containers, graters, cutting boards and more - from 9 thousand rubles.

Total for service equipment - from 57 thousand rubles.

The total cost of a set of equipment for a point selling shawarma and grilled chicken (as an additional assortment) is from 179 thousand rubles.

Grocery purchases for a shawarma shop

In view of the versatility of shawarma, its beginning can be, as noted above, any. The main thing is not to violate the classical formula - grilled meat plus vegetables with a drop of sauce, wrapped in pita bread (pita or flatbread).

That's why! It is better to immediately draw up a plan for grocery purchases, that is, purchase in advance all the necessary ingredients that can cover the demand of the outlet for 1-2 days. In the future, it is enough to adjust the volumes of purchased goods depending on the season and demand. This way, a novice entrepreneur will save both time and money. Since he does not need to travel and look for the necessary food products. They will find and come to the point themselves.

In any city there are wholesale grocery stores or companies that specialize in periodic supplies of food to catering outlets, according to their food purchasing plan.

In case of independent purchase. Raw meat and semi-finished products(chicken, pork, turkey, lamb, etc.), vegetables for salad filling(tomatoes, cabbage, carrots, onions, cucumbers, lettuce, etc.), bases for sauce and marinade(ketchup, mayonnaise, herbs, butter, etc.) the entrepreneur will also purchase from such wholesale bases or from wholesale suppliers. You need to select one main and several additional suppliers. This will compensate for possible force majeure. For example, the main seller will sharply increase selling prices, or will not be able to ensure uninterrupted supply. Having secured business contacts, you can count on additional discounts as a regular customer.

Purchases will occur frequently, but in small quantities. This will cost more for delivery, but will save on storing food. Special long-term storage systems, such as a vegetable box or freezers for meat, will not be needed in large quantities. One refrigerator and one vegetable drawer - for storing food for the day ahead. Which will also allow you to benefit from their freshness. When the point is visited by some once popular television program, with a check of catering compliance with sanitary requirements, the owner will not blush for a long-stored expired product, since he will not have it (if there is a label).

If an entrepreneur does not plan to expand his production with his own bakery, then he will buy ready-made flatbreads and lavash from local producers, for example, at city bakeries. There is also no need to buy them for future use. Stale lavash loses its taste. With pita bread, as with food, you need to have a daily supply + 10-15% for emergencies. Many manufacturers take back unsold bakery products with compensation for the price. You definitely need to look for a supplier with such conditions.

Wholesale purchasing processes have been established and worked out over the years. There are many sellers in the city who do business in shawarma. Many “wholesalers” have in stock ready-made sets of supplies for any type of catering, that is, they can completely take over equipping the point with all the necessary food products at minimal prices. And they are even ready to draw up a free grocery purchasing plan to help budding entrepreneurs.

For example, to simplify the cooking process, suppliers offer semi-finished products - red meat fillet (leg) of broiler chicken with or without marinade. All the bones and cartilage have already been cut out of this fillet; all that remains is to load it into the grill and start cooking delicious shawarma. There are offers for all types of poultry cuts, and there are also ready-made offers for chicken on a stake (skewer) - marinated poultry meat strung on a foil cardboard sleeve. This proposal seriously saves the cook’s nerves and time, because it is known that stringing meat and installing a stake are the most labor-intensive operations in preparing shawarma.

By the way, the preparation of such semi-finished products is also an interesting business idea, where the whole process comes down to organizing a cold cutting shop. Unprocessed poultry carcasses are purchased and, with the help of low-skilled personnel, cuts are prepared using cutting equipment. But that's a completely different story.

Catering staff specializing in the sale of shawarma

Practice shows that two people are enough for one small shawarma spot. One of the employees (it may be the owner himself) mainly purchases products and resolves administrative issues, the second serves customers: prepares shawarma and accepts money. During rush hour, both employees can stand behind the counter, the first will take orders and count customers, the second will focus on preparing delicious and fresh shawarma.

After setting up the process, you can organize shift work for several pairs of employees. This approach will allow the outlets to operate around the clock, if there is demand and the trading platform allows, which will increase profits several times.

An approximate calculation of the profitability of a shawarma outlet

The total required investment to open a shawarma will range from 290 to 800 thousand rubles. This includes registration, bureaucratic approvals, obtaining permission from the Sanitary and Epidemiological Inspectorate, firefighters, local authorities and other structures. Purchase/rent of a stall, kiosk, pavilion, place in a shopping center or trailer for shawarma, purchase of equipment, consumables - napkins, bags, staff salaries for the first 2-3 months, fund to pay for utilities (water, electricity, gas), signboard, minimal advertising (signboard, leaflets). A separate item is the cost of purchasing food: meat, pita bread, vegetables, sauces, herbs. It all depends on the recipe, the breadth of the shawarma range, and the prices of products in each specific region.

On average, the cost of a standard shawarma without any frills is about 40 rubles. Retail price - from 100 rubles. and higher, again, depending on the region.

The figure of 40 thousand rubles of net profit per month is realistic even for shawarma outlets located in areas that are not the most central and visited areas of the city.

Additional profit from a shawarma outlet. Variety of shawarma recipes

To obtain additional profit, you can equip your point of sale with related products. These are, as a rule, drinks - chilled juices, lemonades and sparkling water in small containers (from 0.2 to 1 liter). Hot - coffee, tea, which can be prepared on site from ready-made disposable bags; for this, it is advisable to conclude an agreement for the delivery of drinking water with a local company.

In addition to selling drinks, you can sell additional types of ready-made food that are popular among fast foods - samsa, pizza, burgers, hot dogs, sandwiches, etc. They can be prepared on site or semi-finished products can be heated in the oven; they can be purchased in bulk at any prepared food shop or bakery in the city.

If you use not pita bread, but pita or flatbread for shawarma, you can get “new” types of this dish.

Pita is a round, flat wheat bread made from unleavened dough, but it can also be rye.. Very popular in eastern countries and on the Mediterranean coast. For pita shawarma, take half of the pita and additionally cut it inside. It looks like a pocket where the necessary filling is placed. The result is an original apitizer, which only resembles shawarma in its filling. Although the filler can be anything.

Apitizer from pitas

This dish is popular in Belgium and is called pita durum or just pita (and traditional, for us, shawarma is called duryum).

In Greece and Crete, a local dish similar to shawarma has become very popular - gyros. The filling, with the addition of fried potatoes, is wrapped in a thick flatbread (pita). And if you put the filling inside the pita - gyros pita.

Popular in Greece on Crete - gyros

In Mexico, they prefer an extremely spicy and dense filling, wrapped in a flatbread. Thus, spicy marinated grilled meat with beans and vegetables marinated in pepper is called - fajita. With the addition of fresh pineapples - burrito.

Additionally, you can consider all the processes of preparing shawarma as separate recipes for ready-made dishes.

For example, the sale of shawarma fillings (with or without meat) in plastic boxes can be considered the sale of ready-made salads. By adding croutons and ready-made cheese sauce to this salad with meat, we get a salad similar to Caesar, and pita bread (flatbread) will be an excellent addition to the salad.

Even serving meat from the grill on a flatbread with vegetables can be considered a ready-made meal. This dish is very popular in many regions of Russia. For example, in St. Petersburg it is called "shawarma on a plate", where the classic filling is placed on a flatbread that covers the bottom of the plate, and fried potatoes are added to the filling. It turns out to be a complete second course.

Whole vegetables can be fried on a horizontal grill and you will get grilled vegetables. Which is already considered an excellent lunch for those who adhere to a Lenten menu or do not like meat, but love grilled vegetables (in a restaurant they pay up to 1000 rubles per serving). Pre-pickled eggplants, tomatoes, potatoes. Shawarma sauce will be a good addition to the dish. Flatbread and pita bread will make the dish a complete meal.

As noted above. Grilled chicken is a must-have addition to a shawarma spot. By installing a horizontal grill to cook whole baked chicken, you can sell grilled chicken. Again, a vegetable salad or just a flatbread would be suitable as a side dish. By selling this grilled chicken in portions (whole or half), you can double your profit from one point. Since this approach can even reach those who do not like shawarma (there are few of them, but they say there are such people).

When planning to open your own point for preparing and selling shawarma, you should not limit yourself to the “classic” recipe or set of dishes. Because competitors have it. The advantage of this business is that new dishes are practically prepared from the same ingredients. That is, for the cook nothing changes, the client receives a unique fast food solution. Finding new demand and setting yourself apart from competitors are two simple, cost-effective benefits that can bring material success to this low-cost business.

Although, even opening a “traditional” shawarma is a profitable and low-cost business. The further development of the point depends, first of all, only on the desire of the owner.

We hope, dear reader, since you are planning or thinking about opening a point for preparing and selling shawarma, you know the recipe for the dish?

Firstly, it is better to take an original and unusual recipe. This will be your marketing advantage - an advantageous difference from your competitors.

Secondly, any recipe found on the Internet without being tested on an audience can be called a “time bomb.” What if she's unsuccessful? And you, as a business owner, are the first to bear responsibility for such failure.

So is it worth the risk and relying on recipes from the Internet? Or develop a good and tasty recipe from the beginning? Secondly, the task is quite simple and inexpensive; any cook with a secondary specialized education, a recent graduate of a culinary college, can handle it.

Fast food outlets, as a rule, bring quick, albeit small, profits. One option is a stall selling shawarma - pita bread stuffed with meat and vegetables. Business has undeniable advantages - a small entry into the business and high demand. If the stall is made mobile, then the advantage of such a business will be mobility.

We prepare documents

First of all, you need to complete registration documents. If you plan to sell only shawarma and soft or hot drinks, you can get by with registering as an individual entrepreneur. But if you want to sell alcoholic beverages, you must register an LLC, although a business of this format is not suitable for trading alcohol.

Don’t forget that your stall is a food outlet, and therefore you need to prepare documents for the SES, fire inspection, and environmental service.

Choosing a suitable place

Shawarma is a perishable product, so you need to carefully select the place where the stall will be located. This should be a point with high traffic and low competition. Places near metro exits, train stations, transport interchanges, and intersections of several roads have proven themselves well. You should not place a stall near shopping, entertainment and business centers. As a rule, they have their own cafes or snack bars.

Concluding an agreement to rent a place for a tent is the most difficult thing. Such places are allocated upon preliminary applications. They must be submitted to the local municipal authority. But correctly completed documents are not a guarantee that you will be allocated a place. We must be able to personally agree on this with officials. Usually this takes at least 3 months, not to mention the financial component.

Product prices must be set based on competitive conditions. There is no point in dumping the market to attract customers. It is better to attract them with fresh products from which your shawarma will be prepared. This will be the best advertisement for business. Then, having first established average market prices, they can be gradually raised.

Equipment

Of course, how to open a shawarma without special equipment. You cannot save on it under any circumstances, since the quality of the finished product depends on the quality of the unit. The stall needs to purchase at least the following equipment:

fridge;
grill burner;
electric or gas grill.

Today the market offers various devices from both imported and domestic manufacturers. Which one to choose depends on your financial capabilities. If you do not have experience in this area, there is no point in purchasing the most expensive equipment. Try to start a business with mid-price equipment. Once your kiosk starts generating consistent revenue, it's worth investing in an expensive setup with advanced features. Then, in addition to shawarma, you will be able to offer customers, for example, hot dogs.

Products

To prepare shawarma you need the following products:

meat;
cucumbers;
cabbage;
pita;
mayonnaise;
tomato ketchup.

The most expensive product on this list is meat. The cheapest way to cook shawarma is from chicken. But in any case, we need to look for ways to contact direct manufacturers, since it will be expensive to purchase it on the market along with everyone else. A kilogram of meat costs about 80 rubles. You can buy meat already mounted on a peak, but this will cost 120 rubles. In addition, you need to accurately calculate its quantity in order to sell it per day.

Staff

One kiosk usually requires one cook. Moreover, at first, his duties can be performed independently. In the future, you need to find a clean and conscientious employee. An employee must have a health certificate when entering the tent. Another necessary employee is an accountant. It is not necessary to hire him on staff. You can outsource these responsibilities.

How much is a business worth?

The spending plan should first provide funds for registration and obtaining various permits. This takes not only a lot of time, but also a lot of money - at least 6 thousand rubles, and sometimes much more.

A separate expense item is equipment. How much it will cost depends on the manufacturer. The cheapest are Chinese devices, which cost from 3 thousand rubles. The most expensive ones are European. Their cost is from 75 thousand rubles. The average option is domestically produced equipment, which will cost approximately 25 thousand rubles. Another 6 thousand rubles. it is necessary to include in the plan for the purchase of a refrigerator 3 thousand rubles. – a cash register, if you will work with it.

If you hire a cook for your tent, you have to pay him at least 12 thousand rubles. plus taxes. The spending plan should also include renting space for a kiosk. How much rent costs depends on the city and location. On average, this amount is 30 thousand rubles.

Also include expenses for groceries, utilities, and other unforeseen situations in your plan. It turns out that to open a shawarma kiosk, you will need at least 100 thousand rubles. starting capital.

Payback calculation

The cost of this business is calculated based on a 12-hour working day. On average, one shawarma in the market costs about 100 rubles. One reel takes approximately 20 kg of meat, from which you can prepare 137 servings of 100 grams each. One serving costs 4 rubles worth of lavash, 8 rubles worth of mayonnaise and vegetables. The total cost of one serving is approximately 30 rubles.

During times of good traffic, you can sell about 10 pieces per hour. According to the most optimistic calculations, the daily revenue will be 120 thousand rubles. Of this, about 2 thousand will be spent on food. That is, the profit per month will be 300 thousand rubles. If you subtract all related expenses, the business payback plan can be estimated at a six-month period.

However, the seasonality of the business must be taken into account. During the cold season, sales tend to drop significantly. In addition, shawarma itself is sold unevenly throughout the day. The greatest demand for it is observed at noon and in the late afternoon. The rest of the time, you can organize the sale of other food. For example, the drop in demand is well compensated by grilled chicken, which is of interest just when the demand for shawarma is falling. You can earn 30 rubles from the sale of one chicken.

Having achieved a certain profit at one point, you can make a plan to open the next point or a network of similar tents.

Food is a product that sells well. Especially the idea of fast food and fast food. Over the past few years, Turkish and oriental food has gained great momentum. You will find a business plan on how to open a shawarma and what is needed for this later in the article.

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Description of business, product or service

The activity is quite simple, it consists of selling ready-made and hot shawarma or shawarma, as it is called in Ukraine. Comparing the working mechanisms and stages of building a business with their neighbors, they are quite similar. You can sell related products.

What to sell with shawarma:

cola, fanta and sprite;
tan, beer or kvass.

Opening plan

You can find a ready-made sample system online. The success factor in 2019 is the location of the kiosk. First, find a walkable place in the city. It's a college town, a train station, or a shopping mall. After searching for premises, start obtaining documents and purchasing equipment. Find a recipe to make the product delicious. Despite the single mechanism, everything depends on the spices and meat.

Step-by-step instructions on how to start making shawarma:

Search for premises.
Registration.
Purchase of equipment.
Hiring staff.

Step 1: search for premises

It should be in a convenient place. It is advisable that there are no competitors nearby; if the product is tasty, customers will come. Basically, they rent not a room, but a kiosk. It's more profitable and convenient. Since the project does not require a lot of equipment, a small sales stall will do.

Step 2: paperwork

You will have to work hard to obtain the necessary documentation. Meat is a perishable product, and special attention is paid to matters related to it. Products and sanitary conditions must be of a high level. Obtain permission to install a kiosk on a plot of land. If you plan to hire employees, they must have a medical book.

What documents are needed:

individual entrepreneur registration certificate;
land lease agreement;
contract for the supply of meat;
certificate from the SES;
permission from the fire department.

Step 3: purchase and installation of equipment

First you need to find a kiosk. Mostly iron kiosks are installed. They are cheaper than dedicated trailers on wheels, but less convenient. Then purchase equipment directly for frying and cooking.

What equipment is needed, with prices in rubles:

grill (16,000);
contact grill (10,000);
knives, scrapers (15,000).

Gallery "Equipment"

Contactless grill Contact grill

Step 4: Recruitment

The ideal option in this case would be to hire someone with experience. You can select shawarmists by tasting the product they prepare. Give preference to a person of oriental appearance. As the market shows, it is those whose dish is shawarma who cook it most deliciously.

shawarmist (25,000 rubles).

Step 5: Advertising Campaign

Considering the locality of this destination, the main advertisement will be the taste and design of the tent. It is advisable to do these two points at a high level. To do this, make a colorful design, install music or flashlights. This will attract people's attention to the point of sale.

Financial part

The main funds will be spent on renting land and a stall. The rest, by business standards, is not particularly expensive. Additional funds may also be required to obtain permits. How much it costs to start a business depends on its size.

Required investments in rubles:

stall rental (50,000);
land rent (50,000);
equipment (41,000);
employees (25,000);
other (50,000).

Total: 221,000 rubles.

Risks

When you open a business from scratch, the main danger is lack of experience. Because of this, the taste of the product may suffer. Over time, experience, calculation and understanding of the client will come. A bad product means a significant risk of losing customers and receiving negative reviews.

Modern people constantly have to rush somewhere. In the daily routine, it is difficult to find time for a full meal, and therefore fast food comes to the rescue of many.

Shawarma is a famous dish originally from Turkey, consisting of a mixture of vegetables and fried pieces of meat, which are wrapped in thin pita bread. The demand for this dish is extremely high.

Today's shawarma is considered a universal type of dish that has historical roots, but at the same time instantly adapts to the needs of modern times, changing the design and filling ingredients.

At some points, fitness shawarma is sold, which does not contain meat, and the filling consists exclusively of vegetables. In European countries, the product is often served with pork, which generally contradicts all the origins of the dish, but fully satisfies the buyer’s demand. Large chains of fast food restaurants offer so-called rolls stuffed with meat, which are wrapped in a flatbread made from wheat flour.

As you can see, shawarma easily changes ingredients, satisfying market demand and preserving its main advantages - unique taste, rapid satisfaction of hunger, unnecessary cutlery and budget cost.

Consequently, this is an extremely profitable business niche that does not require large investments for a successful start. All that remains is to figure out how to start selling shawarma.

Initially, you need to decide on the location of the stall. This decision is of great importance, since if you make a mistake with your choice, you can be left without profit. To sell shawarma, it is better to choose places where streets cross, at public transport stops, or near educational institutions. In large cities, it would be logical to install a stall near the metro station. A walk-through space for a kiosk is the first step to ensure that the “shawarma” business idea does not burn out.

You will also need to conclude an agreement to rent a place for trading. For a stationary kiosk, the rental amount can be from 15 to 20 thousand rubles. In addition to renting a place, you will need to take care of obtaining permits from the SES and fire inspection authorities. Registration of such a package of documents will cost approximately at 10,000 rubles.

The next step is to purchase the required equipment:

Gas or electric grill - the cost varies between 35−45 thousand rubles.
Grill burner - price equals 5,000 rub.
Refrigeration equipment - the cost is not less than 20 thousand rubles.
Hood - price fluctuates within 5-8 thousand rubles.
Contact type grill (heating of products) - from 3000 rubles.
Dishes - not less than 2,500 rubles.
Washstand - cost is about 2,000 rub.
Industrial Operations Tables - the price is 12-15 thousand rubles per unit.

Important!The above prices are approximate. The cost of the necessary equipment can be significantly reduced when purchasing Chinese products, or significantly increased when purchasing high-quality branded equipment. The price directly depends on the country of origin.

The last step is to decide whether you will sell yourself or hire a qualified salesperson. If you plan to hire an employee, then your salary must be included in the associated costs - not less than 30 thousand rubles. Also, don’t forget about paying for electricity - about 4000 rubles per month.

It turns out that to open your own shawarma business, at the first stage you will need about 130 thousand rubles (seller's salary not included). This amount will be significantly higher if you purchase shawarma products in batches rather than purchasing them daily.

Also, the amount of initial costs will need to include the cost of legalizing the business, that is, opening an individual entrepreneur or LLC. Here everyone decides for themselves.

It should be noted that the payback of such a business is quite fast - with proper organization of the business all costs will be recouped within 3-5 months.

It’s pretty clear how much it costs to open a shawarma shop! You can roughly calculate the payback period. When the kiosk is operating, for example, 12 hours a day, selling 10 units of shawarma per hour with a price tag of 70 rubles, daily profit will be equal to 8400. Will remain clean 6500−7000 rubles (deduction for products spent). You can earn 195 thousand rubles a month. Of these, you will need to pay taxes, rent a place or premises, a bill for consumed electricity, a salary to the seller, purchase a new batch of products and leave a certain amount at the kiosk cash desk (for unforeseen situations and giving change to customers). The owner will have about 100 thousand rubles left net.

The amount of net income may be reduced if the owner rents a stall or takes it on credit.

At the first stage, it is necessary to legalize the business of selling shawarma. For this case, the most suitable option is opening an individual entrepreneur will cost the owner only 800 rubles for paying the state fee.

You can also open an LLC, it will cost a little less, but it will take at least 2 times more time to open it. It is recommended to open an LLC when you are planning a serious expansion of your business, which means attracting third parties - investors to open a whole network of stalls.

Important! For a business selling shawarma, it is recommended to use the UTII taxation system; it is extremely simple and transparent.

After registering the legal form, you need to enter into an agreement to rent a place for trade or premises. At the next stage, permits are obtained from the SES and fire departments.

A shawarma stall can bring in a good income. The business plan shows this. To open such a business in 2017, the following documents are required:

Business license.
Company details.
Certificate of tax registration.
A contract for the rental of a place or premises.
SES permitting documents.
Permitting documentation from fire authorities.
The seller’s medical record (if you don’t have one).

As mentioned above, at first you can open a stall selling shawarma cheap. Subject to the purchase of Chinese or used equipment, without purchasing a new kiosk (used rental) and without hiring employees. In this case, opening a point will cost approximately 130 thousand rubles.

If you hire a seller, this amount will increase for 30-35 thousand rubles., subject to the purchase of a new or restored stall - for 300-350 thousand rubles., and when purchasing high-quality branded equipment, even more 100−140 thousand rubles.

Plus, this will need to include the opening of a legal form and payment of taxes for the first month of activity. For a place near an educational institution, shawarma would be an excellent product. You won’t be able to open a business from scratch; there are costs.

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