Business plan for opening photo booths. Business in photo booths: overview, features, reviews. In addition to the basic service, you can organize

We design and manufacture equipment, photo booths themselves - and special software for them. The main target audience is large retailers who want to install a customer-oriented add-on photo service in their premises. As well as event marketers who use temporary photo boxes to entertain visitors.

Accordingly, our SpeedPhoto cameras are still available in two versions. Firstly, paid for visitors photo booths for shopping centers, hotels, restaurants (we sell them). Secondly, free booths that serve at certain events like Europe Day on the city streets or a corporate celebration (we keep them and rent them, we currently serve more than 150 events a year).

How did the business idea come about?

We have had a common business since the age of 17 - in the event industry. During my trips abroad in the late 2000s, says Arthur Fiesinger, I often saw automatic photo printing machines at stations and airports. And he asked himself: why such equipment at that time was not something that was not produced in Poland - but was not installed in our country?

Little by little I began to test the waters, to study the parameters of photo booths of Western manufacturers. And suddenly my girlfriend Renata gave me an article about an American photo booth company cherishing plans to enter the Polish market. We had to roll up our sleeves, develop a prototype day and night - and start in 2012 immediately, ahead of the curve. And those Americans, to our surprise, have not entered the Polish market to this day.
Are your services intended only for trade and event marketing? Or can I buy myself a photo booth and place it in a crowded place - as a vending business for my own money?
Yes, of course you can buy. We provide services for both individual clients and commercial enterprises. And in addition to personal business in a booth with a paid visit, you can rent a personal photo booth from us with a free visit - for a wedding or anniversary.

How much money did your business launch absorb?

It cost PLN 28,000 ($ 7,500) to design and manufacture the prototype equipment and took seven months of hard work. It was long and expensive, because we ordered the components from France and Germany - in Poland and China at that time there were no ready-made solutions even for the details of photo booths.

By the way, today, three years later, the situation is completely different - after our successful start, both competitors and Polish entrepreneurs who are now working for our industry have followed us up: they are developing all the details for us and ordering their production in China.

Then we collaborated with the AIP Seed Capital fund and received from it 100 thousand zlotys (26 thousand dollars) for business development.

Has your startup also participated in the business incubator program from AIP Seed Capital?

Yes, cooperation within the framework of the "Academic Incubators of Entrepreneurship" program has become the locomotive of our development. Actually, it was a business incubator that opened a limited liability company for us, designed everything in a way that we could not at that time - and held a master class on many aspects of the manufacturing business.

And thanks to the business incubator program, we got more than a two-week trip to Shanghai, where we took part in a government program that facilitates the acquaintance of Polish start-up developers with Chinese manufacturers, executors of parts according to our templates.

How did you promote your brand?

First of all, on the Internet. In addition, we work with key marketing agencies (which offer "us" to sales areas) and with event agencies, wedding agencies. We recently launched viral social media campaigns.

Are your photo booths already what you were going to come to in your business plan?

Yes, only now we finally see that the product is already final, originally conceived. I think three years of grinding and refining for newly created hi-tech equipment is normal. But, of course, we will continue to constantly update its software.

Are you planning to enter Western markets? Who do you see as your competitor?

Yes, we do. In France, the leading manufacturer of photo booths is Fotomation. In Germany, let's call it Fotofix. We can defeat them, first of all, with a variety of services that we offer: for example, event rental of photo booths for weddings and corporate parties is our "trick" (the Americans invented it, but such a service is not yet particularly represented in Europe).

We can quickly and cheaply modify the design and branding of photo booths to order, which in Europe is still very expensive and cumbersome and bureaucratic. Somehow a client wanted a photo booth in the form of medieval towers - we did it.

And we can update and even modify software for little money - which is also expensive and difficult in Europe.

Finally, we have a new strategic challenge. Now we are developing photo booths with multimedia applications that allow us to quickly process a photo after a photo and before printing it. And we are also going to implement the possibility of using booths for photo printing directly from the Internet - or from phones and tablets of visitors via the Internet. If we manage to enter the Western markets with such a product before competitors who think about the same, we will have serious competitive advantages.

What advice do you have for people who are thinking about an innovative manufacturing business?

The important thing is that you shouldn't give up if the first prototype of a new product “didn't fire”. After all, you received invaluable information on how not to do it, learned the pitfalls - which means that you will surely become successful on the second try.

Best of all, if you're thinking about product development, start a business right away! At least in the minimal version. Don't hesitate and waste precious months - neither dreaming and relaxed forming a grandiose strategic business plan - nor looking for large investments that are still not easy to get long before the start.

Photo booths are very popular in the entertainment market, and therefore there are already quite a few of them, even though over the years they began to lose their relevance. But many more entrepreneurs continue to install them, for several reasons.

Reasons for the popularity of photo booth business:

Photo booths do not require hiring additional employees, their work is completely autonomous;
To create such a business, large investments are not needed, only 100 thousand rubles will be enough;
There is no need to service the photo booth often, 2-3 times a week is enough;
Such a business can be combined with any other work without any problems;
The photo booth pays for itself very quickly provided it is installed in a good location.

In words, everything looks easy and simple, but in reality, problems often arise due to the fact that there are no customers. Even though the device is installed in a very crowded place. But the success of a business largely depends not so much on the crowdedness of the place, but on whether the visitors of this place need the services of photo booths.

Suppose a crowded shopping center was chosen for the installation, through which hundreds and thousands of people pass every day, but there are still no customers. The problem is that in such places the photo booth acts only as an entertainment, which will be used only for the sake of interest or for the sake of a photo for memory, for example, friends or couples in love. But such visitors in shopping centers are in the minority, especially since almost all have a phone with a good camera, and the services of a photo booth are simply irrelevant.

The most likely way to make good money on a photo booth installed in a shopping center is to provide the walls of the device for advertising. Due to the high traffic, the prices for such advertising can be very impressive.

An additional direction in making money on such a business is a photo booth with an event backdrop (presswall, presswall). You must have seen such a background when looking at photos of stars or watching a report from an event.

On this background, company logos or information about the event are placed. Renting a photo booth for a wedding, birthday or other event with an informational stage will help make the holiday unforgettable.

The best option is to install a photo booth where people often need 3 by 4 centimeters printed photographs, and such places are registry offices, passport offices, consulates and other similar organizations. The services of a photographer are much more expensive, and often you have to wait a long time, so the services of photo booths are very useful in such cases. Renting a place near such organizations will cost significantly less than in a shopping center, but there may be more problems with permits.

When organizing a business, first of all, you need to find a place for installation, and then purchase equipment. The cost of a new photo booth is about 80-90 thousand rubles, but at the initial stage you can get by with a used one, then for the same cost you can buy two good photo booths.

One of the main advantages of such a business is that even with minimal capital, you can open your own small business, which, with the right approach, will bring a stable tangible income.

Photo booth as a business

Today, one of the most popular and quite effective ideas for starting your own business is to install a photo booth in shopping and entertainment centers, supermarkets, metro and other public places with a relatively high level of traffic.

What are modern photo booths? Today, such a booth is a great element for creating a festive mood. Not surprisingly, nowadays virtually no corporate event, party or wedding is complete without this fixture. The photo booth is an interactive device for automatic shooting. It is made in the form of a vertical booth, into which people who want to take a picture should enter. In modern models of photo booths, several people can be at the same time. The advantage of the photo booth for users is the ability to instantly print the photos just taken. Moreover, these photos can be easily saved to disk, memory card and other storage devices.

How to start earning

Photobooth how a business starts with market analysis. In Russia, this line of business is not popular. Accordingly, novice businessmen have a huge niche for starting this business. Moreover, evaluating the market of Western countries, one can come to the conclusion that photo booths there are at the peak of their popularity. Of course, this is due to the development of social networks, whose users literally every day want to show their friends new unusual photos.

It is also necessary to conduct a basic cost analysis. Basically, they account for the purchase of a cabin and rental of space. To save costs, experienced businessmen recommend not buying, but renting photo booths in specialized companies. Additional costs can be advertising and consumables costs.

To get a good profit, a businessman must draw up a business plan for a photo booth, which should take into account the specifics of the market, the main costs and the profitability of buying (renting) the booth itself.

Photo booth ideas

Perhaps the main advantage of the photo booth is its mobility. Due to its size and autonomy, this device can be used on almost any level surface. That is why today photo booths are actively used at weddings, presentations, forums, exhibitions, corporate parties and other similar events. It should be noted that assistance in the delivery, installation, configuration and operation of this interactive equipment, as a rule, is provided by representatives of companies that provide photo booths for rent. By using the services of such companies, businessmen can significantly reduce their time and financial costs.

Where to place the photo booth?

Photo booth ideas don't end with events. This equipment is also suitable for stationary use in crowded places. Therefore, it is advisable to approach the choice of the cab installation location with all seriousness. Experienced businessmen recommend installing this interactive equipment on the ground floors of cinemas and 24-hour entertainment centers. Metro photo booths are also a good idea for a budding businessman. In addition, instant photo booths can be used near airports, train stations and higher education institutions.

Business with investments from $ 1000 to $ 10,000

Many people dream of starting their own business, but they are not ready to invest large amounts of money. But you can find an idea that does not require significant investment.

So, quite interesting is the booth business for instant photos. Next, we will take a closer look at a business plan for this type of activity.

The purpose of the business plan is to open a photo booth in the city center, which will bring popularization of such services, as well as profit.

What is a photo booth?

This is a small area cabin with a door. The cabin is fully automated. With its help, the client can independently take a photo with the built-in camera.

Services such as standard-size snapshots for documents and postcards with photo collages - a series of four consecutive shots - are offered. There are more than a hundred design options for such a postcard.

The cost of one cabin is 1.5 thousand dollars.
The cost of the service is $ 0.5.
The cost of the service is $ 1.5.
On average, 10 people visit one such cabin per day.
Photo printing takes 1 minute.

Photo booth specifications:

Weight 200 kg.
Metal body.
The presence of a door.
Components: camera, photo printer, bill holder, touch control panel.

The process of shooting and printing a photo, in general, takes 5 minutes. The interface is simple and accessible even to non-technical users. And in addition to visual prompts, the interface also has sound ones.

This type of business is just beginning to develop, and therefore competition in this market is very low. Business is year-round.

There are no problems in operation - the cab works automatically, it is operated by the client himself, the cab check is required twice a month. This explains the rather high profitability of this business.

The advantages of this project

The competitive advantages of the photo booth are as follows:

1. It takes up a minimum amount of space, which significantly reduces the amount of rent.
2. The client sees himself on the screen and it is easier for him to take a satisfying photo.
3. Unlike photos in photo salons, the confidentiality of client data is preserved here.

The primary investment is $2000 , which include:

The cost of one cabin.
Payment for its delivery to the point of sale.
Rent of one retail outlet under a photo booth for one month.
Marketing services.

Market analysis

Photographic services have always been and remain in demand. This is primarily due to paperwork, for which a photograph is used as an identifier, and in the near future the current situation is unlikely to change dramatically. The age of potential consumers of photo booth services varies from children to elderly.

If we talk about an entertainment service with the compilation of photo postcards, then at present in Russia this is a new trend, and therefore it will interest people as a novelty for the next 5 years, then, quite possibly, people will simply use these services for entertainment.

Competitors

Usually it is possible to get such photo services in a professional photo studio, but due to high prices, photo studio can hardly compete with a photo booth. Very often the client is dissatisfied with the pictures taken in the photo studio, and he understands that it is much less problematic to photograph himself with the help of a photo booth. That is why we can confidently say that this business does not have a worthy competition in its industry.

Business start-up plan

IP registration.
Obtaining a bank loan secured by the purchased property (photo of the booth).
Signing a lease agreement with a promising retail outlet.
Choosing a seller and buying a booth.
Delivery and installation.

Marketing plan

Since the cab is supposed to be located in places with high traffic, it will be noticed in any case. However, flyers can be used as advertising - this will attract additional customers.

Financial plan

As mentioned earlier, the total initial investment is $ 2,000.

If we take the average attendance of one cabin - 10 people per day, then the monthly profit will be $300 (service cost ($ 1.5) - service cost ($ 0.5) \u003d profit ($ 1) * 10 people per day * 30 days \u003d $ 300).

Thus, in a little more than six months (7 months), this project will pay off and begin to bring net profit, from which we can conclude that the business is highly profitable.

The peculiarity of this idea is that, due to its novelty, this business has practically no competitors, and its attractiveness is enhanced by its high profitability and small initial investment.

Why PhotoJet

If every time we are asked how our equipment differs from others on the market, we would be given 1 ruble, we would have become millionaires long ago. Please be patient and try to read this text, thoughtfully and to the end. A little surprise awaits you at the end.

The promised gift.

Test for attentiveness of the read text. Find the word in the text above (section “Why PhotoJet”) a word with four vowels “o” and get an extra set of photo paper when you order!

Metal case

PhotoJet, like any other self-service equipment (payment terminals, ATMs, information kiosks, etc.) is made of metal at the factory. Only metal, only hardcore). Yes, it is more difficult and more expensive than putting together a wooden box, but our clients do not worry about the safety of their funds inside the machine, or about its durability.

operating system

We only work with Linux. Equipment with constant Internet access is susceptible to hacker attacks and viruses. From this point of view, there is nothing better than Linux.

Quality components

In our work, we use components that have proven themselves in self-service systems with a large load. Such components allow you to forget about technical problems with equipment. You will only go to PhotoJet for money 🙂

Unique features of the PhotoJet automatic printing machine

All equipment on the market is limited to social media printing and selfies on the terminal. We went much further and developed functionality that allows you to print directly from your phone. Now even those who do not have social media accounts can print their photos from their phones, and this, you see, is a significant mass of users.

Look

Perforated paper

In the work of Photojet machines, we use perforated paper (photo paper with longitudinal perforation). The machine produces a 10x15 cm picture in which 2 Polaroid-format photos are separated by perforation. We long ago abandoned the knife (cutter) for several reasons. First, it must be calibrated every 500-700 photos. it starts to cut crookedly, and secondly, it is a mechanical part that is most vulnerable from the point of view of breakdowns.

Technical support

Our partners contact us with any questions and we always perceive their problems as our own and try to find a solution.

Installment

Only due to the fact that we are confident in the success of our equipment, as well as the fact that we work only on long-term partnerships with our beloved customers, we are ready to make an incredible offer for purchase by installments.

Shipment to the countries of near and far abroad

We ship to different countries and to different continents. Our company will take care of all the issues related to the delivery and customs clearance of your future equipment. Naturally, in this case, the equipment is adapted to work with the local currency and language. For the convenience of working with clients from the EU and the USA, offices were opened in Tallinn (Estonia) and Miami (USA)

Business idea: Photo booth

The installation of a photo booth is a fairly simple business idea that does not require special skills for its implementation, which, nevertheless, can bring a regular and stable income. An additional advantage of this idea is that in this case there is no need for the constant presence of service personnel to provide photo services - the booth is designed exclusively for self-service.

Who is interested in this?

Modern photo booths combine several functions at once - they can take instant photos for documents, entertainment photos and series of snapshots. In addition, some of them are capable of adding special effects to photographs, printing them on a variety of materials, and even annotating them. Accordingly, potential consumers can be divided into two large groups - those who need a photo for documents and those who will use the booth solely for entertainment purposes.

Where to post?

The success of this type of business, like other vending options, depends entirely on the successful location of the booth. Of course, it is best to place several cabins at once at different points, but if you strive to limit yourself to minimal costs, choose one, but the most popular place. If there are large universities in your city, this is a great option, since the booth will be in demand both for photo documents and for funny student pictures.

Large shopping centers, train stations and airports, as well as beaches and embankments of resort cities can also become profitable accommodation options. By the way, the installation of photo booths in cities with a large flow of tourists increases the profitability of this type of business several times.

Photo booth business plan

Buying the booth itself will cost from 130 to 200 thousand rubles. It should be noted right away that many suppliers offer to pay for the purchase of equipment in installments, which allows reducing the initial costs several times.

These calculations are based on the statistics of the network of photo booths in the city of Rybinsk.

Calculating the profitability of a photo booth:

The traffic of the photo booth is 7-15 people per day. We take the average value (7 + 15) / 2 \u003d 11 people. Of them: 7 people - photo for documents; 4 people - entertaining photo. I want to note that most of all our points are located in large grocery stores. Since our city is small and large shopping and entertainment centers, we have only two in the entire city, we get such a ratio of entertainment photo to document photo.
2. The cost of prints of one picture is 6 rubles (photo paper + original cartridges).
3. Cost of a photo for a client: photo for documents - 150 rubles; entertainment photo - 100 rubles.
4. Total per day: 7 people. x 150 rubles. + 4 people x 100 rubles. - 6 rubles. x 11 people \u003d 1 384 rubles.
5. Total per month: 1 384 rubles. x 30 days \u003d 41,520 rubles.
6. Average rent in our city: 9,000 rubles.
7. Net profit for the month: 41,520 rubles. - 9,000 rubles. \u003d 32 520 rubles.
It is also necessary to take into account the seasonality of some photography services. For example, a photo for admission to universities. In just one month, you can increase your profit many times over. On New Year's holidays, the number of people wishing to be photographed for an entertainment photo increases dramatically.

Calculation of the profitability of the built-in printing of photos in the photo booth:

1. Based on our statistics, the average number of prints is 23-35 pcs. in a day. For simplicity of calculations, we take the average value (23 + 35) / 2 \u003d 29 pcs. in a day.
2. The cost price of prints of one picture is 2 rubles (photo paper + CISS).
3. The cost of a print for a client is 10 rubles.
4. Total per day: 29 pcs. x 10 rubles. - 29 pcs. x 2 rubles. \u003d 232 rubles.
5. Total per month: 232 rubles. x 30 days \u003d 6 960 rubles.
6. We have already taken into account the cost of the average rent in the calculation of the profitability of the photo booth.
7. Net profit for the month: 6,960 rubles.

Calculation of the profitability of the built-in payment terminal in the photo booth:

1. Based on our statistics, the average number of payments is 100-200 per day (very much depends on the location). We take the average value (100 + 200) / 2 \u003d 150 payments. We also noticed that after the installation of coin acceptors, the number of payments increased by 15-20% (this is due to the fact that paper 10 ruble bills accounted for half of all bills during collection, and after they were withdrawn from circulation, revenue dropped sharply). After installing the coin acceptors, customers came to us from nearby competitors who did not have coin acceptors.

2. The cost of the service is at least 5 rubles (depending on the payment system and you, you can set interest, for example 7%, but not less than 5 rubles).

3. Consumables:

3.1. Thermal paper 80 × 80 mm, 45 rubles. for 1 piece 5 pcs per month: 45 rubles. x 5 pcs. \u003d 225 rubles. per month for thermal paper;
3.2. Monthly service fee for the fiscal registrar 450 rubles;
3.3. Annual replacement of EKLZ 8,000 rubles. or 667 rubles. per month;
3.4. Total per month: 1342 rubles;
3.5. Total per day: 45 rubles.
4. Total per day: 150 payments x 5 rubles. - 45 rubles. \u003d RUB 705
5. Total per month: 705 rubles. x 30 days \u003d 21,150 rubles.
6. We have already taken into account the cost of the average rent in the calculation of the profitability of the Photobooth.
7. Net profit for the month: 21,150 rubles.

The organization of a photo studio is a very interesting business direction. This type of activity can be considered not only as a source of stable income, but also as an endless field for creativity and implementation of new ideas. Why is it so? Let's take a closer look.

Profit, target audience and types of photography services

Photo salons can generate good profits. Its main source (up to 50-70%) is income from making photographs for documents. This is the basic and most demanded service that people always need.

In addition, it is the most profitable: 3-4 photos cost about 100-150 rubles at a cost of about one ruble (about 70 kopecks - a piece of paper and 30 kopecks - ink). From an average place (visited daily by 10-15 people) income will be 3000 - 4000 rubles per day, and from a checkpoint and with a wide range of services - 30,000 rubles or more.

TO target audienceinclude visitors to the OVIR, passport offices, applicants and everyone else who needs a photo for the following documents:

russian passport;
international passport;
visas;
military ID;
student card;
police and civilian identity cards;
honey. help;
dignity books;
passes;
badges;
personal files and questionnaires, etc.

But the activity of the salon is not limited to the production of photographs for documents. The scope for the embodiment of creative ideas in this business is almost unlimited. There would be demand.

In addition to the basic service, you can organize:

printing photos from electronic media on photographic paper;
printing photos from films;
creation of retro photographs;
restoration of old snapshots;
printing of photo pictures and wall posters;
typographic booklets, business cards, inserts, stickers;
collages, photos for mugs, key chains, T-shirts;
making ovals for monuments;
making vignettes;
photo retouching;
photo recording to external sources of information (and others);
photocopying;
scanning and printing of publications;
sale of various accessories and photographic equipment (films, batteries, albums, frames, etc.)

Postcard templates (and other templates) can be easily found on the internet.

It is possible that creative individuals with a passion for photography and possessing professional skills in this area will want to expand the business to the level of a photo studio (photo studio). It differs from a photo studio in the presence of special areas (at least 20 m2 with ceilings - at least 3 m) and equipment that allows you to shoot in studio (shoot full-length, take group portraits, various artistic photos, etc.)

Registration of the photo studio, basic formalities

1 Initially, the case is needed register an activity either as an LLC or as an individual entrepreneur. If you issue an individual entrepreneur, you can apply any tax regime of your choice - UTII, STS or STS. It is advisable for a small photo studio, whose activities are related to the service sector, to use UTII. Starting from 2013, small firms will be able to apply a new simplified form of taxation - patent. Its benefits for photo salons are obvious.

2 Necessary decide on the codesOKVED, which are also indicated in the tax. It:

74.81 - activities in the region. photos;
74.8 - providing various types of services;
52.4 - other miscellaneous trade in specialized stores (for trade in accessories)
22.22 - printing activity not included in other groups (for photocopying).

3 Registration in the Pension Fund and other off-budget funds

4 Acquisition cash register or strict reporting forms

5 Bringing the premises into compliance with requirements State Fire Inspection and Rospotrebnadzor

6Study of the regulatory framework... At the legislative level, the requirements for certain types of photographs are fixed. Mainly, this concerns the passport of the Russian Federation and the passport of Russians. Therefore, at a minimum, you need to study:

Seat selection

For the successful implementation of a business plan for a photo salon, it is necessary to strategically correctly approach the choice of premises. The correct location of the salon can determine the success of the business by 90%.

What features should be considered when choosing?

The place must be passable... Whether it will be a city center or a residential area, it should be crowded around. An excellent option would be to place a point in a shopping center.
It's good if there is large educational institution, OVIR, passport office, recruiting agencies, etc. organizations in which it is required to provide photos for documents.
For a photo studio no need to select a large room (unless in the future you plan to convert it into a photo studio). 6-10 m2 will be sufficient.

Now let's say a few words about the design and equipment of the premises.

First of all, you need order a large, beautiful sign.

It will be the main advertisement for your salon. As practice shows, advertisements in newspapers and on television are ineffective. Such advertising is not able to induce people to receive the popular photography services in an inconvenient place for them.

In the photo studio, you need to install a couple of chairs, a counter, a mirror, a hanger. You can also get a set of clothes - a jacket and tie, and rent it out. Such a service will come in handy for a client when he urgently needs to take a digital photo, and he is not “in shape”.

What equipment is required to start a business with photo for documents?

In order to start providing the most simple and common services ( photos of the documents) you will need:

digital camera (for example, Canon 400D + 430EX or Canon PowerShot S5-iS) - from 10,000 rubles.
enough powerful computer with the appropriate software - 30,000 rubles.
photo printer (inkjet, color with CISS, better Epson rx690 or Canon PIXMA iP4840) - from 5000 rubles.
tripod (for example, Era ECSA-3770) - from 1500 r.
expendable materials (cartridges - about 1000 rubles, photo paper 100 sheets - 300 rubles, etc.);
lighting equipment... Used ones will cost about 1000 rubles, and new devices - from 2.5 thousand rubles. for one spotlight or more.

If you buy a part of used equipment, then you can keep within 40,000 - 60,000.

About paper

Paper for documentary photos should be approximately 170 gm2 (indicated on the package). For reproductions in A5, A4 format, the recommended paper density is not less than 230 gm2. The best prices are for Privision (glossy) and Lomond (matte) products.

About lighting devices

It is worth deciding what you will work with - with incandescent lamps (halogen spotlights) or with flashes. If you want to save money, go to the flea markets or online thrift stores. There you can find outdated devices based on 500 W "Photon" halogen lamps, as well as Fil107 or Fil 106 flashes. You can buy them for 1000 rubles.

Branded devices of the brands Hensel, Multiblitz, Broncolor will cost 25 thousand rubles, Chinese ones - 2.5-6 thousand rubles. It all depends on the budget. Halogen lamps in the amount of 3 pieces and a power of 500 W will be enough for a small photo studio. The best option would be to buy a REKAM LIGHT KIT lighting kit for 8000 rubles.

About photo studio software

For high-quality photo processing, elimination of possible defects arising during shooting, retouching and other similar operations, the program Adobe Photoshop is used.

We recommend buying a licensed product, as the fight against the distribution of counterfeit products has intensified recently. Licensed Photoshop will be more expensive (from 10,000 rubles) than pirated, but it will be calmer with it.

For the convenience of printing a photo for documents, you must purchase a special program. One of these is from AMS Software.

It contains all formats, taking into account guests for all types of documents. With the program, you do not need to be afraid of any changes or innovations - if this happens, then you will be sent an update.

Staff

To photograph people for documents, no need to be a professional photographer... Sometimes it is enough to invite a specialist who will adjust the camera and adjust the light. After that, anyone familiar with the basic functions of the camera can take a photo.

home operator task - correction and processing of images after shooting. Therefore, it is important that the operator has at least minimal computer design skills. If he does not have such, then he will have to take the appropriate courses lasting about 2 weeks.

Photo salons usually work from 10 am to 7 pm. At first, only 1 specialist is needed.

The organizer of the case can also perform direct duties in the salon. At first, this is well worth doing. However, in the future, it will be problematic to combine organizational and working moments. After all, you need to find time for the purchase of consumables, and for interaction with tax authorities, for other administrative functions. Therefore, it is still better to find a person who would be engaged exclusively in the current work.

Business features

The demand for photographs for documents is seasonal. The most "fruitful" period falls on May - October, and it is connected with the onset of the vacation season and the time of admission of applicants to educational institutions. All photo salons located near universities, colleges, etc., at this time literally tears away from clients. The decline occurs in December-January. In a "lean" time, additional services help out - photocopying, lamination, sale of accessories and others.

The business pays off on average in six months, sometimes in a year. Much will depend on the indicators of the salon attendance and the level of expenses for renting space.

Addition

If you need a detailed business plan, you can order its development for your specific project. Fill out the application for detailed information from the partner of the website Moneymaker Factory of the consulting agency "MegaResearch".

Success in business can only be achieved thanks to an original idea and complete immersion in your business. You should never take on something that does not arouse any interest. So, for example, a person who is passionate about photography can earn good money and still enjoy their favorite activity.

Even if it will be instant photos, booths operating in automatic mode, or the sale of special equipment. In any case, such a business will bring more satisfaction to a connoisseur than, say, selling clothes.

Market analysis

A photo booth as a business is a little-known phenomenon for Russia, which is why it is extremely promising. Indeed, this niche in our country is practically not occupied, although the demand for such services is huge. As an illustrative example, we can take the United States or Western Europe, where about 75% of all photographs are in booths.

This can be explained by the fact that in the modern world the main value is time, and in order to save it, people are willing to pay. This is what the photo booths are designed for. For documents, for example, with the help of them, you can capture yourself in just a couple of minutes, moreover, at any time.

In order to understand the existing possibilities, it is enough to compare the streets of conventional London and St. Petersburg. In the first of them, there is on average 1 photo booth for every 10 quarters. While in the northern capital it is quite difficult to meet them.

Benefits of a business idea

It's worth starting with the fact that few businesses can boast of such a high level of profitability. Typically, a photo booth business plan sets a payback period of 6 months. In order to fit into it, you just need to choose the right place.

In addition, almost everyone can start a business, since this requires only a small initial capital. The compactness of the booth allows you to save money on rent, and the lack of permanent staff - on wages.

Indeed, the autonomy of the installation is of no small importance. This means that it is enough to inspect it and carry out diagnostics once every 2 weeks. This option is perfect for those who dream of passive income.

Of course, you should not rely on the fact that the instant photo program will allow you to lie on the couch all day. She, too, may have malfunctions, which even an experienced specialist will have to tinker with.

Basic costs

The business plan of the photo booth for the expenditure side will contain the following points:

Purchase of the installation itself.
Renting or buying a place.
Consumable costs.

The lion's share of the initial capital will have to be spent on a photo booth. Its price can reach 250 thousand rubles, but you should not save in this case. This can be considered an investment in quality that will ensure a stable demand for the service provided in the future. It’s not even worth looking at how much a Chinese-made “instant photo” device costs, since such a miracle of technology will not last long.

The two remaining items are only about 10 percent of the total budget. The site for the installation of the cab will require a very small one, so it is worthwhile to invest in spending on this item in the region of 8-10 thousand rubles. Consumables will also cost no more than 20 thousand per month.

In total, we get an amount of 280 thousand, which is very good for a promising business that can bring from 50 thousand rubles a month. In this case, the calculation was based on the assumption that the services of the booth will be used by about 15 people a day, the cost of one photo is 150 rubles. The revenue will amount to 2,250 rubles per day, but you still need to subtract the cost of consumables from it, which is about 500 rubles. In total, the booth will bring at least 1,750 rubles of net income per day.

Additional expenses

In any business, you cannot do without incidental costs. In this case, they will be driven by the need for initial advertising. Many will be surprised that one of the most important business tools and the main engine of trading is classified as secondary. But this can be easily explained.

The point is that the photo booth can and will advertise itself. Only at the first stage will it be necessary to inform potential clients about the possibility of using such services. This can be done through local newspaper advertisements, billboards, and other common methods.

Choice of location

The number of people who want to capture themselves directly depends on where the photo booth is installed. More, perhaps, there is not a single business, the profitability of which would be to the same extent dependent on the location.

Indeed, no one will go to any gateway to take a picture. Moreover, even if the booth is located at some distance from the client's usual route, he may prefer the nearest photo studio.

Thus, this issue needs to be approached with all seriousness. The business plan of the photo booth should include the rent of the best space on the ground floors of 24-hour shopping and entertainment centers and cinemas.

You can also place them near train stations, airports, metro stations and higher educational institutions. Priority conditions when choosing a place should be a large flow of people and an environment that makes you want to take a photo for memory.

Business expansion

When starting your own business, you should always remember two things:

Opportunities to go bankrupt and go broke.
The need to expand and constantly invest in the business.

The first point may simply be a consequence of the fact that the second was not carried out. The photo booth business plan is no exception. It should provide for the further development of the project.

This program can be implemented in various ways. The first is to increase the number of points where services will be provided. Moving along this path, you can increase profits for some time, but at some stage there will be stagnation and recession.

Therefore, the second way involves the introduction of diversity. You can do slightly different activities, for example, open a studio specializing in professional photo shoots, or a salon selling professional photographic equipment. The limitation in this matter is imposed only by the imagination of the business owner.

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