Business plan of a beauty salon (ready-made example with calculations). Business plan beauty salon. Assessment of the effectiveness of the business plan and possible risks

Service list
Equipment costs
Staff costs
Final calculation

Beauty is a promising type of business that is gaining popularity. According to studies, in large cities, there are 77 salons per 1,000 women. At the same time, obtaining the same data on provincial settlements is rather difficult. But in order to occupy its niche in this business, it is necessary to open a salon now, because after a while the market will be oversaturated with such services and it will be more difficult for newcomers in this field to make a profit. For readers of the site // site, we have prepared a ready-made business plan for a beauty salon with calculations for 2019. Below you can familiarize yourself with the approximate costs of opening such a business.

Service list

To open a beauty salon, you need start-up capital, which can be raised in part or in whole in the form of credit funds. In 2019, entrepreneurs can take advantage of the state program aimed at supporting small and medium-sized businesses.

It is immediately necessary to determine the list of services that the beauty salon will provide. For example, take the following:

hairdressing services - haircuts for women, men, children;
manicure;
pedicure;
cosmetic services, including hair removal, peeling, eyebrow, body and face skin care;
massage;
solarium.

To open a beauty salon with a similar list of services will require a room of 125 m 2, which will be divided as follows:

Reception - reception area with a counter and wardrobe - 11 m 2.
Hairdressing salon - 26 m 2.
Hair Care Cabinet - 12 m 2. This is a specialized room where washing, curling and hair coloring will be carried out, do not confuse it with a hairdresser.
Office pedicure and manicure - 12 m 2.
Massage room - 16 m 2.
Solarium - 15 m 2.
Makeup artist's office - 8 m 2.
Room for staff - 15 m 2.
Utility room - 10 m 2.

At the same time, in our business plan, the cost of funds for repair and refurbishment of the premises will average 240–280 thousand rubles.

Renting such a premises will require 70–80 thousand rubles per month, the acquisition will cost 5.6–7.2 million rubles, depending on the district of the city (the prices are average for the regional centers of the western regions of the Russian Federation).

The room can be located on the ground floor of a residential building and must be removed from the housing stock. It is advisable that this be a lively place close to entertainment, shopping, business centers, as well as public transport.

Equipment costs

The equipment costs listed below are weighted average and may vary depending on the manufacturer, the material from which it is made, and its functional features. A business plan involves a detailed description of the equipment of each room.

The beauty industry is developing at lightning speed, and not surprisingly, the demand for beauty procedures is growing every day: curling, styling, makeup, shugaring, nail and eyelash extensions. And this is only a small part of the services. Therefore, a beauty salon will always be in demand, which with the right approach can turn into a worthy source of income ... Consider how to open your own business and what it will take.

This review presents the business plan of the beauty salon “from A to Z” (with estimates for 2018).

Before embarking on a business plan, be sure to review video in which real owners of beauty salons talk about building a business from the inside out:

Objective of the project - open a beauty salon in a city with a population of 1 million to 1.6 million people with the provision of hair, nail, face care services.
The beauty salon is aimed at women and men aged 30 to 55 years.
Services:
barbershop;
manicure;
beautician
massage;
solarium.

The business plan presented in the article will pay off in 24.11 months! Read all information and detailed calculations in the article.

Formats of beauty salons

There are several types of similar services that differ in quantity and quality of services provided. Also, these types differ from each other in terms of pricing policy and the range of services provided.

A basic level of. If you do not have a lot of time and capital, then you can start with this option, since it will undoubtedly be in demand among representatives of a certain category. With the right approach, the basic version can grow into a higher class. A basic-level salon can be located in a small town, often the location is chosen in a residential building. In this case, the clients of your salon will be people who work and live nearby. Such an institution will be designed for a small number of services.
Middle level. If the previous option could be an ordinary hairdresser, this one will provide a greater number of services. Prices in such a beauty studio will be slightly higher than at the basic level, but their quality will also be appropriate. In this case, your clients will be high and middle income people.
Highest level. Prices in institutions of this class are much higher than at the basic and average level, however, the approach to each client is individual. In this case, the institution will provide a full range of services of appropriate quality - these are spa procedures, massage, tanning studio, and other related services.

Market analysis

Before starting to start the business of your dreams, for a business plan you need to properly analyze the market in the region in which you intend to conduct business.

Salon business as a whole can be called a direction that is developing very rapidly.

A large number of beauty salons are opened that provide a high level of service, as well as new separate areas of procedures are opened that will ensure youth and beauty for the fair sex of any age. Moreover, establishments are being opened not only in large cities with a population of one million or more, but also in small towns.

And the growth in the number of salons has its own explanations:

russians are increasingly striving for Western standards of beauty;
there is a need to improve the service;
the number of services provided is growing all the time, new hairdressing salons appear, an increasing number of manicure masters appear, body shaping services and much more appear, therefore, every woman dreams of trying a new procedure on herself;
it should be noted that there is an increasing trend among male customers, and it is no secret that currently about a quarter of all customers in Russian salons are male;
there was an opportunity to attract high-class specialists to work, because they are trained in the best world workshops;
previously, many people did not understand the difference between going to the salon or leaving at home, but recently they began to understand.

Legal issues

If you are going to open a beauty salon, you will need to collect some documents, without them activity is impossible.

Registration documents, namely information about the right and form of ownership of the object, about the charter;
Lease agreement, if any.
Conclusion In order to get this certificate, you will need to own the technical documentation of the premises, an assortment list, and contracts established individually.

Of course, you will need to maintain accounting documents and other documents that allow you to keep track of your activities.

Location and room selection

For the conduct of any business, the location of the office or the service premises itself is decisive.
It is advisable that your salon is located on the street, where there is always a large flow of people, and also have convenient parking. This set of factors is standard for each individual case.
Compliance with the requirements for the premises. Of course, the room must comply with all norms and standards, as well as have its own corporate identity, which emphasizes its individuality.
It is desirable to have display windows, protective devices against precipitation, a central entrance and, if necessary, an additional entrance.
The salon should be able to connect equipment, and also have an emergency exit.

Regarding the services provided, you can determine the layout of the room and the minimum space requirements:

As a result, to provide the planned beauty services, you will need a room with an area of \u200b\u200bat least 121 m2.

The staff in the beauty salon

Staff	Salary for 1 employee (RUB)	The number of employees	Salary Total (RUB)
Administrator	30 000	1	30 000
The hairdresser	25 000	2	50 000
Beautician	30 000	1	30 000
Nail Service Master	25 000	3	75 000
Admin to the Solarium	15 000	1	15 000
Masseur	20 000	1	20 000
Cleaning lady	15 000	2	30 000
Total			250 000
Deductions (30%)			75 000

Equipment, furniture and materials

Name	Price	number	Cost
Administration
Reception desk	15 000	1	15 000
Wardrobe	17 000	1	17 000
Cashbox	15 000	1	15 000
Sofa	25 000	1	25 000
TV	40 000	1	40 000
Hangers	300	15	4 500
Armchair	2 500	1	2 500
Hair Salon (2 workplaces)
Barber wash	15 000	1	15 000
Sushuar	9 000	1	9 000
Mirror	1 500	2	3 000
Barber chair	12 000	2	24 000
Hairdressing accessories	10 000	2	20 000
Hairdressing tools	30 000	2	30 000
Chair for the master	2 000	2	4 000
Manicure office (3 workplaces)
Manicure corner (table, 2 chairs, lamp)	17 000	3	51 000
Manicure hood	3 000	3	9 000
Manicure tools	10 000	3	30 000
Nail Design Kit	50 000	1	50 000
Beautician's office
The chair is cosmetology	20 000	1	20 000
Air sterilizer	2 000	1	2 000
Lamp	4 000	1	4 000
Beat processor	7 000	1	7 000
Masks	30 000	—	30 000
Masseur's office
Massage table	6 000	1	6 000
Couch	8 500	1	8 500
Solarium
Horizontal tanning bed	200 000	1	200 000
Costs 621 500 rubles

Start-up and payback calculations

The main component of any business plan is the financial part, since it contains the desirability of opening this business and calculates all profitability indicators.

Staff	Monthly profit (RUB)
Hairdresser (2 people)	80 000 * 2= 160 000
Beautician	200 000
Nail service master (3 people)	*70 000 3 = 210 000**
Admin to the Solarium	24 000
Masseur	100 000
Total: 694,000
Profit after tax is: 589 900

Net profit per month = 589 900-555 000= 34 900 rubles

Payback period, divide the initial costs by the amount of net profit: 841 500 /34 900 \u003d 24.11 months.

Profitability: 5.02%

♦ Starting investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Profitability of a beauty salon: 55%

A respectable appearance is important to many people. They are ready to invest in special procedures, cosmetics, visiting specialists in order to maintain their beauty.

As you know, demand creates supply. Therefore, the opening of a company in the field of beauty has great potential and profitability.

As in any other serious business, the first step to success is to make beauty salon business plan.

Why is it worth to open a beauty salon?

In the future, such a business can be developed into a whole network of salons.
In this case, the name will begin to work for you, and new investors for the business may appear.
To get started, the minimum staff and set of equipment will be enough.
For a beauty salon it is not necessary to rent a large room.
If there is enough space for 2-3 masters (7 sq.m. per one workplace) - this is enough to start the full functioning of the company.
Business shows high growth rates.
After all, even in times of crisis, people try to allocate money to care for themselves.
Starting investments are relatively small.
At the same time, proper adherence to a business plan will make it possible to recoup them in 9-12 months.

Beauty Salon Business Plan: Planning

Project Summary

The beauty salon business plan begins with a summary of the future venture.

This is the shortest section of the plan, but no less important.

Introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.

At this point, the entrepreneur details the goals set for himself and with what methods he plans to achieve what he wants.

The first include:

profit from the organization of a beauty salon;
development of a step-by-step development strategy;
analysis and conclusions regarding the payback of the project.

The first of the goals is the main one, because it is precisely the opening of the salon that all further steps of the entrepreneur are oriented.

Business plan information about the company

This section of the business plan contains information about the name of the enterprise, its location, and work schedule.

Placement of the cabin is most beneficial on the street with busy pedestrians and cars, with parking spaces.

An important condition for success is the absence of competing firms nearby.

The firm may be located inside a shopping center or office building. But in this case, special attention is paid to outdoor advertising, a noticeable sign and understandable signs for visitors.

Beauty Salon Marketing Plan

In the section of the “Marketing” business plan, the place of the project in the services market is determined, the strengths and the presence of competitors are evaluated.

An analysis and description of the following factors should be included in the finished document:

Trends in the development of beauty and services in the current environment.
Analysis of how the success of the salon will affect its placement.
Information about the client base: age, gender, income level, etc.
Analysis of the advertising campaign that will be undertaken at the opening of the salon and its promotion.
Information about competitors, their advantages, features.

At the moment, the decision to open a beauty salon demonstrates a high level of profitability.

With a competent approach to the placement of the company, as well as its promotion, there is every opportunity to obtain a constant stable flow of customers.

Project Target Audience

Most of the clients of beauty salons in the current business plan are women 25-34 years old. However, in recent years, the segment represented by teenagers aged 14-18 is also growing.

Both girls and boys strive to put themselves in order, trying to minimize the manifestations of puberty.

The average income level of the target audience depends entirely on the type of salon. It is obvious that VIP class establishments are mainly visited by people with incomes of 50-80 thousand rubles. per month. At the same time, visitors to economy-class firms are characterized by an income of 20-30 thousand rubles. per person.

Salon advertising campaign

However, there are several options for an inexpensive but effective advertising campaign for the current business plan:

Adding to cards.
Many customers are looking for a salon on request a la "Kitay-Gorod metro haircut."
To get into the results of the issuance usually do not even have to pay extra. So be sure to pay attention to these directories geographically!
Gift certificates.
You can’t even imagine how often people give each other pre-paid services of beauty salons.
This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new customers to you.
Advertising on the forums.
The female part of the Internet space spends a lot of time on the forums. And trusts the recommendations received there.
If your services are recommended in one of the promoted communities, wait for the flow of new customers.
The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only secure a damaged reputation.
Social networks.
In the modern world, the development of a company without representation on social networks is almost impossible.
For starters, it’s worth having accounts on Vkontakte and Facebook. Other networks increase brand awareness, but sales are rarely significantly affected.

Project Services

To determine the list of necessary equipment, consumables and employees, you need to establish in the business plan a list of services that will be provided in the beauty salon.

Hair care: men's and women's haircuts, hair styling, creating wedding and evening hairstyles, hair care using special tools and procedures.
Nail care: the whole range of activities dedicated to pedicure and manicure.
Beautician services.
Skin Care: treatments using special cosmetics, massage. When expanding the list of services, you can include a solarium here.

Salon staff

The organization of a beauty salon requires the following employees:

Administrator.
Responsibilities include: receiving orders, purchasing inventory, managing finances, coordinating the work of the rest of the team.
The hairdresser.
Since women's haircuts are statistically more popular, it is necessary to hire two universal masters for the female hall and one for the male.
Masseur.
Nail care master.
At the initial stage, one person is enough.
Subsequently, the staff may expand.
Beautician, also performing makeup artist duties.

The staff at the time of the opening of the salon will be seven people, with the exception of the head.
Job duties under the Labor Code, shift schedule, salary - all these data must be displayed in the business plan.

Beauty salon business plan: implementation

“Those who want to become rich should think that they will have to spend much more time on work and much less on passive rest.”
Daniel Kahneman

Project Implementation Schedule

With the help of a monthly implementation plan, business initiators can control the process of opening a salon on time.

For each stage, a responsible person is appointed and a description of the necessary actions is given.

The future owner of the salon is registered as an entrepreneur, draws up an emergency, orders a seal.
The permissions required for work are also issued.
The last item may take several months. For example, to receive papers on fire safety, the premises of the cabin must already be repaired and brought into compliance with the standards.
Looking for a room for a beauty salon.
This process can also take a lot of time, because the lion's share of success depends on the future location.
Therefore, you should not rush.

Equipment is ordered for the work of the masters, recreation areas (TV, coffee machine) and the administrator's place (computer, printer, phone, modem).
It is necessary to indicate who will deliver the products and in what terms.
The found premises are being repaired by an invited team of specialists.
You can decorate the interior on your own, if the budget is limited, and it is not yet possible to invite a designer.
The search for employees for a beauty salon begins.
An advertising campaign is launched, which will continue as long as the salon exists, and a budget will be allocated for this.
Until reaching the breakeven level, financing should be especially active.

Purchased equipment is installed and connected.
The finishing touches bring the finishing touches.
If necessary, the staff is instructed (fire safety, first aid) and trained in additional skills.
Beauty Salon is ready to open.

The cost of opening a beauty salon

To calculate metrics for such an important section as “ Beauty salon business plan: finance ”, use indicators of similar organizations and data on the cost of the most common services.

№	Name	Price, rub.)
1.	Documentation	10 000
2.	The design of the guest area:	200 000
	Rack	-
	Sofa	-
	Table	-
	Armchair	-
	TV	-
	Hanger	-
3.	Barber Hall: Female and Male	365 000
4.	Place of manicure	100 000
5.	Place for a massage therapist	125 000
6.	A place for a beautician	425 000

Total, the opening costs will be at least 1,225,000 rubles.

P.S. This does not include expenses for the premises, which are included in the section “Monthly expenses: rent”. In the case of buying a room, the costs will be much higher.

Beauty Salon Business Plan: Financial Section

Monthly expenses

Each month, the owner will spend at least 218,000 rubles on maintaining the salon and its development.

Based on the amounts given in the business plan, you can calculate the estimated profit and rate of return on the project.

what to consider when opening a beauty salon -

look in this video!

Revenues and payback of a beauty salon

For inclusion in business plan beauty salons In the section describing the payback of the project, it is important to indicate the estimated monthly income.

For this business nature is seasonality.

The peak of customers falls at the end of spring, when customers want to renew themselves, to meet the warmth of beautiful and well-groomed. In summer, there is a noticeable decline in demand for services due to vacations and a decline in household incomes. The next peak falls on the New Year period for obvious reasons.

On average, one hairdresser serves 10-12 clients per day.
With the average cost of the service at 300 rubles and the presence of three masters on the staff, the income from haircuts and styling for the month will be:
3 * 10 * 600 \u003d 18,000 rubles per day, 18,000 * 30 \u003d 540,000 rubles.
According to the same scheme, the income from the work of a master of nail care, a cosmetologist and a massage therapist is calculated.
A manicure and pedicure master brings about 105,000 rubles a month. A cosmetologist - 72,000 p., And a massage master - 81,000 p.
The total monthly income for the business plan will be: 798,000 rubles.
Monthly expenses are deducted from this amount. Given these numbers, you can calculate the payback period of the project. It will be 7-9 months.

Opening a beauty salon is not as difficult as it might seem at first glance.

The most important and decisive step with which the entrepreneur's path to success begins is. This document does not just allow you to get an investment or a loan from a bank. First of all, he helps the project initiator to outline the enterprise development plan.

A business plan must not only be drawn up and put aside on a distant shelf. You need to constantly come back to him to control: is your beauty salon developing in the right direction?

If you invest time and effort in the process, success will not take long!

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Today, people are increasingly striving for a beautiful appearance. This becomes a great incentive for the opening of new beauty salons. From the point of view of demand, the salon business is highly promising. The business plan for opening a beauty salon indicates the possibility of attracting a large number of customers, subject to certain conditions of professional management.

Objective of the project: making a profit by providing beauty services to the public.

The main success factors of a beauty salon:

The steadily increasing desire of Russians to Western standards of beauty.
Improving the service.
Increase in the number of services
Growth in the number of male clients (1/4 of the visitors to the salons are men).
The opportunity to attract high-class specialists, training in the best foreign workshops.
Understanding the difference between home care and professional beauty treatments in the salon.

The amount of the initial investment is 945 000 rubles.

Break-even point is reached. on the second month of work.

The payback period is 10 months.

The average monthly profit of the 1st year of the project 127 600 rub.

2. Description of the business, product or service

Salon business - a fast-growing direction.

A novice businessman should know that in a newly opened salon you do not need to immediately offer all possible services to visitors. Such innovations are being introduced gradually. It is necessary to be able to please customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

This salon is located in a residential area, within walking distance from the houses. It is convenient to visit both after work and on weekends. The room has a cozy, warm atmosphere. The beauty salon is included in the economy segment and has a relatively low investment and quick payback. The average check of such a salon is 700-900 rubles. He has a large flow of customers and is not subject to economic crises.

Types of Services:

Hairdressing services: dyeing, highlighting, hair extensions, hair straightening, a variety of hairstyles and styling, hair care;
Nail service: manicure, pedicure, gel polish, shellac, nail extension;
Body depilation with wax, sugar (shugaring);
Classical, relaxing, anti-cellulite massage;
Face tattoo, correction and coloring of eyebrows and eyelashes.

To maximize profits in the beauty salon, related products are sold:

Hair care products;
Body care products;
Decorative cosmetics.

3. Description of the market

The beauty market in Russia is still far from saturated. The demand for beauty services continues to grow, currently the market saturation is not more than 50%. Market operators predict the growth of beauty salons at least 10% per year. The beauty industry can withstand any crisis. Being well-groomed and attractive is a value for all time. In any economic situation, the services of hairdressers and cosmetologists will be in demand. Even in the last crisis of 2014, beauty salons continued to open. The main thing is to be consistent in pricing and think through a strategy.

The target audience

The target audience of the project can be divided into two separate categories: potential target audience and real target audience.

To potential CA can be attributed to all people who have a need to visit a beauty salon from case to case. It can be people of any age and gender with an average and below average income level. The greatest demand among consumers is the use of hairdressers. Most other services are designed for women, whose age is from 27 to 45 years. As a rule, it is they who more closely monitor their appearance and make up the bulk of consumers and are real CA salon.

4. Sales and marketing

5. Production plan

The main goal of the project is to open a beauty salon and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Requirements for the placement of a beauty elephant:

Location: sleeping area;
The area of \u200b\u200bthe room is 70-100 m2;
Separate entrance from the street or from the end;
It is desirable to have parking for 5 cars or more;
Preferably ground floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a convenient and short flight of stairs. Above the second floor, it is not recommended to consider the location of the cabin;
Place on the facade facing the street, for the location of the sign required, it is also desirable to have a place to place a banner.

Registration of a legal entity.

Activities can be carried out by both an individual - IP, and a legal entity - LLC.

Conclusion of SES.

To get it, you must:

Technical documentation for the premises;
Assortment list;
Contract with organization for garbage and hair removal;
The contract for the washing of peignoirs, towels;
Documents for sterilizers;
Contract for disinfestation, disinfection, sanitary passport;
Service contract for exhaust ventilation system;

In addition, a sample business plan of a beauty salon should indicate the need for the following list of documents:

The conclusion to work from the fire inspection;
Permission to carry out activities from the administration of the settlement;
Permission to trade in related products (from the administration and SES);
An agreement with ZhU for maintenance (electrical wiring, water supply, etc.);
The agreement with the organization for the maintenance of the cash register;
Personnel documentation package;

6. Organizational structure

Staff schedule:

director - 1,
administrator - 2,
masters - 8.

The total number of employees is 11 people.

For the opening salon, the selection of employees is very important, because the whole business can depend on it. Verification of the professionalism of the masters should be carried out only by a qualified specialist in this field. Oral interviews must be combined with practice. At an interview with the masters, it is necessary not only to assess their level and length of service, but also to evaluate behavior, sociability, and goodwill.

Ways to search for employees: ads, employment exchange, educational institutions, acquaintances, the Internet.

The method of calculating the wages of the masters is piecework. Masters receive 40% percent of the work done. Administrators and the director receive a fixed salary.

Payroll calculation, rubles.

	1 month	2 month	3 month	4 month	5 month	6 month
Manicure


Hairdressing services




Cosmetology


Administrator, 2 people
Director
Total:

	7 month	8 month	9 month	10 month	11 month	12 month
Manicure


Hairdressing services




Cosmetology


Administrator, 2 people
Director
Total:

7. Financial plan

Investment costs for opening this business amount to 945,000 rubles.

Sales plan for the 1st year of the project, rub.

REVENUE	1 month of work			2 month work			3 month work
REVENUE	Number of customers (month)	Wed are standing. services (rub.)	Total	Number of customers (month)	Wed are standing. services (rub.)	Total	Number of customers (month)	Wed are standing. services (rub.)	Total

Master1
Master2

Master1
Master2
Master3
Master4
Cosmetology total, including
Master1
Master2
Products for sale
TOTAL REVENUE

REVENUE	4 month work			5 month of work			6 month of work
REVENUE	Number of customers (month)	Wed are standing. services (rub.)	Total	Number of customers (month)	Wed are standing. services (rub.)	Total	Number of customers (month)	Wed are standing. services (rub.)	Total
Total nail service, including
Master1
Master2
Hairdressing services total, including
Master1
Master2
Master3
Master4
Cosmetology total, including
Master1
Master2
Products for sale

Currently, the salon business is considered one of the most profitable and rapidly developing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can not do without a hairstyle. Most of all, long hair annoys men and senior citizens. Therefore, a salon or even a small hairdresser will always be in demand, regardless of the financial well-being of the global economy.

Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will find out which registration form you will need to choose for the salon, which services are worth providing, and which are not. We will present the most common financial plan for the purchase of equipment, indicate the criteria for choosing a suitable room, consider the profitability of a beauty salon and payback.

The relevance of the business idea of \u200b\u200ba beauty salon

Now we can confidently say that the salon business is firmly entrenched in the services market. Wherever you look, there are only salons! And even sometimes you can see several beauty salons located side by side with each other. Are their owners so confident in themselves that they are absolutely not afraid of competition?

It should be noted that there has always been competition in this area. But when starting such a business, it’s better not to think about competition, but about the quality of the services provided. Then your competitors will be worried. If a salon has good advertising, experienced craftsmen and a full range of services, then it will always bring good profit (even at the initial stage).

But the interior is different. Now even the most ordinary hairdressers call themselves "salons", although the level, of course, is not the same. Therefore, do not deceive customers with a proud sign.

If you are thinking about opening such an institution, then first ask yourself a question. For whom does the salon open? If you are in a large metropolis with a huge number of residents and plan to provide a large number of business-class services, then, of course, open a beauty salon and think carefully about its image name. But if the services will be provided mainly to pensioners who are more accustomed to hairdressing salons, and are afraid to go into the salons, then the salon is useless. We call the business the old fashioned "hairdresser", otherwise it will scare away your potential customers. You can also subdivide salons into other categories, for example, animal salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.

Salon registration

After the direction of the salon is chosen, it is time to think about registration. The best thing . in this case will be 93.02.

To register a salon, the following documents are required.

Business plan.
Lease contract.
Conclusions from the fire and sanitary services.
Permission to carry out activities.
A contract for the export of waste materials (in this case, hair).
Maintenance contract with Housing Office.
Certificate of conformity.
Medical books for all employees.

Depending on the region, the package of documents may be supplemented.

Note that you need to remember that some areas of the beauty salon must be licensed. Get a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve a violation of the skin.

How to open a beauty salon from scratch?

Beauty Salon

First you need to think about where to carry out this activity. That is, what room is needed for this. It can be of any size, but most likely you will not have it in the property. There are two ways: either rent a room or buy it. The second option, of course, is acceptable only to very wealthy citizens, since commercial real estate nowadays costs a lot of money. Therefore, most will have to be content with renting a room for a beauty salon. Of course, it’s not God knows what, and the dependence on the landlord is great, but renting always pays off.

The main thing when choosing a room is to pay attention to ensure that there are all the necessary conditions for work. The salon will definitely need a utility room, a bathroom, sinks. If plumbing is not installed, then be sure to agree with the landlord about its installation.

Purchase of equipment and furniture

To carry out the activity of a beauty salon, you will need to purchase the following equipment (sample list):

mirrors
tables for hairdressers,
manicure table,
reception desk,
hairdressing chairs
lockers and bedside tables.

Recruiting

For the opening salon, the selection of employees is very important, because the whole business can depend on it. All proficiency tests of “recruits” should be carried out only by a qualified specialist in this field. In no case should you draw any conclusions during an oral interview. Note that it is better to immediately combine an oral interview with practice. At an interview with the masters, it is necessary to assess not only their level and work experience, but also to evaluate behavior and sociability.

Payroll is also a simple matter. Usually the master receives percent of the work done. If an employee is just starting to gain experience in this field (trainee), then he is given a fixed salary.

You can search for employees in various ways: through announcements, employment exchanges, in educational institutions, through friends and the Internet.

Description of the activities of the beauty salon

A novice businessman should know that in a newly opened salon you do not need to immediately offer all possible services to visitors. Such innovations are being introduced gradually. It is necessary to be able to delight customers with new services every time. If you immediately dump the entire arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

In addition, when choosing a set of services, you must rely on the category of customers that you are going to serve. Naturally, piercers and trendy hairstyles will not be popular with pensioners, but you can implement inexpensive spa treatments or your anti-aging program.

We offer a small list of beauty services:

SPA treatments
mesotherapy
figure correction programs,
face and nose cleaning
manicure and pedicure,
thalassotherapy,
solarium,
massage, etc.

If you want to excel, then you can try to arrange in your salon something that competitors do not have. For example, do weaving, piercing, curling and eyelash extensions, hair removal, henna drawings. The main thing here is the imagination of the business owner.

Financial plan: how much does it cost to open a beauty salon?

The minimum amount for opening the simplest salon is about 60,000 rubles. But, as practice shows, not everyone succeeds in keeping within it. For a medium-sized salon, open from scratch, you need about 400,000 rubles. This is already the more real cost of such pleasure.

The sources of profit in this case are all workers. Best of all, if they will receive a salary as a percentage of work. Then they can not be included in the initial costs of opening a salon. After all, if there are no customers at the initial stage, then a fixed wage for labor may become an unplanned cost item.

Sources of expenses are more difficult, because there will be many more. These are expenses for rental of premises, salaries, utilities, garbage disposal, consumables, telephone communications, security, etc. These are the main sources. You can have more or less of them - the main thing is to take into account everything possible when calculating, because then you will not have to expect unforeseen troubles.

Sample calculations

from 1 hairdresser - 40 000 rubles. per month (this is less the salary of the master);
from 1 manicurist - 30,000 rubles. per month;
if we have two hairdressers and a manicurist, then the total profit for the month will be 110,000 rubles.

rent - 20 000 rubles .;
utility bills - 5,000 rubles;
garbage collection - 3 000 rubles .;
purchase of consumables - 10 000 rubles;
alarm (security) - 15 000 rubles .;
telephone calls - 3 000 rubles .;
advertising - 5,000 rubles.

Total: expenses amount to 61,000 rubles.

110,000 - 61,000 \u003d 49,000 rubles. net profit from one salon per month.

Business for the sale of dresses for brides and other wedding services:

Beauty Salon Payback

To determine whether it is profitable to open a beauty salon, it is necessary to make average calculations of the salon's profit. Of course, income can be different at different times. For example, during the holidays the profit is greater, and during the holidays it can be completely zero.

Experts advise such a formula for calculating profits. We take, for example, hairdressers. We estimate the average price of the service (since they may be different) and multiply it by the average number of customers per day, then multiply by the working days. Subtract 40% of the employee’s salary from this and get profit from this category of craftsmen per month. In order to get a net income, it is necessary to subtract the cost of rent, material, etc. from the resulting amount.

As a rule, the average salon pays off from a year to two, in rare cases, the payback period may be less.

If we take the above example, then at a cost of 400,000 rubles. at the opening of the salon, it will pay off in 10 months. Why in 10, but not in 8 months? Everything is simple. We take into account how much money we will have to spend on initial expenses in the form of a room repair, and we also deduct from the net income some amount that we will spend on ourselves monthly.

Beauty Salon Advertising

Advertising salons should be highlighted as a separate item, because usually all novice owners of salons stumble on this. Just signage is not enough. Indeed, modern salons are so diverse in their services that according to one signboard “Beauty Salon” it is completely incomprehensible whether they are offering the service that we have been looking for for a long time, or simply doing a haircut here.

Outdoor advertising

These may be billboards. But the shield is an expensive pleasure, especially for large cities. Therefore, in our advertising, the main thing will be not its size, but information. Outdoor advertising is obliged to attract attention with its unusualness - no need to do, like everyone else.

Periodicals Advertising

Advertising in newspapers and magazines still bears fruit, do not neglect it. But you should not place advertising for a business class there. Information in magazines is sought by those who need good discounts, as well as graduates of educational institutions.

TV and radio advertising

Internet advertising

Very popular way now. You can advertise the salon everywhere: on forums, in groups, in social services. networks. However, it will be most effective if you build your site or start a blog.

Active advertising

Active is now called the ad that specifically encourages visitors to come to you. This can be flyers that you will distribute on the street, or even a person with a shout, shouting information about the shares. A very good way. But it is not recommended to hire a special person for this.

In addition, the owner of the salon should not be engaged in active advertising. The owner, running along the street with leaflets (even if at the opening stage), will make his business a bad reputation. It’s best to send advertisements for masters in turn, especially those who currently have no customers.

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