What does a marketing service do? What does the marketing department do? Increasing customer value

There are a number of problems that need to be considered when creating and managing a marketing department, determining.

There is a lack of understanding of what marketers do. Therefore, it is difficult to set up a reward system for them, in contrast to a more or less transparent one.
The functions of the department are not identified or formulated,
There is no system education in the field of Internet marketing,
There is no idea of \u200b\u200bthe target audience and product niches,
There is a gap in communication between and marketing.

1. The owner / management does not have an understanding of the marketing process

Often owners / management do not have any clue about marketing tools at all. To the questions - what does the marketing department do and how does it do - they have no answer.

Moreover, in the head of most business owners there is the image of one marketer - a multi-armed multi-legged. He, in their opinion, will be able to fully serve the entire business process of the company, which consists of at least 8-10 areas.

2. There is no understanding of the basic functionality

And if it is not, then the performance of the main components of the department is not monitored.

Lead generation
Qualification of incoming leads
Lead Generation Performance Planning

The well-known marketer and shareholder of Oy-li, Igor Mann, identifies 4 main functions of the marketing department.

Attraction
Development
Retention
Involvement

This is a fairly general qualification, a similar decoding of which we give at Oy-li trainings.

3. No vocational education in the field of modern marketing technologies, Internet and

Internet marketers are mostly self-taught. This phenomenon has an explanation. This is a dynamically changing and developing sphere. Therefore, you need to be constantly involved in the learning process and use new tools in practice immediately.

Given the slowness of classical educational institutions - institutes and universities - specialists for the marketing department specializing in Internet / content marketing would come out with outdated tools. And outdated by five years.

4. The marketer does not understand who is the target audience of the company

Sounds like a real nightmare for a business owner. But that happens. Indeed, the department may not know or do not fully understand who the reference buyer is.

To prevent this from happening, you need:

spend
describe a client portrait based on ABC XYZ analysis
perform regular product marketer testing.

5. There is no connection between the marketing department and the sales department

The consequences of such a gap between the divisions of the company will negatively affect revenue. If sellers do not give feedback on leads, then the marketing department may well be misled about the audience and product niches.

As a result, inappropriate traffic gets into the funnel. And the bottom line is the problem: a lot of applications - no deals.

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Quite often, marketers are identified as PR managers or sales specialists. However, their responsibilities are much broader and include the development of a development strategy for the entire company, as well as the solution of economic issues. To understand what the marketing department is doing and whether your company needs it, you need to study this issue in more detail.

From this article you will learn:

The main tasks and key functions of the marketing department
Employee Responsibilities
What problems may arise with management

What does the marketing department in the enterprise do and do you need it

The need to create a marketing department at an enterprise depends solely on whether the manager is aware of this need and whether he is ready to provide the fullness of the relevant authority to the specialists of this unit. When the functioning of the department is based on the principle of “I don’t know why, but everyone does it”, all the undertakings of marketers will be in vain, even if they are professionals of the highest level.

The advisability of creating such a service depends on the specifics of your product. The higher the competition in this niche, the higher the need for a marketing department.

In the table below, you will find the pros and cons of creating an enterprise marketing department. By correlating them with the needs of your own company, you can conclude whether you need such a unit.

4 stereotypes about the marketing department in the company

The lack of understanding among many company employees of what the marketing department does creates stereotypes about its tasks. However, some leaders who have little idea of \u200b\u200bthe purpose of this unit also sin in generating such stereotypes. In this regard, the company has certain rules for managing the marketing department:

"A narrow window."This stereotype is based on the notion that marketing is one of the management functions. In this regard, marketing is no longer included in the development of tasks for coordination and adjustment of the strategic development of the company, and the department head turns into a middle manager, losing the position of top manager.
The Floating Octopus.In this case, top management perceives the marketing department as a tool for market analysis and building some recommendations based on this study. Such conclusions are not taken seriously by management, since in his eyes they have the character of wishes, rather than specific instructions.
Therefore, the information received from the marketing service is perceived as insufficiently reliable, and deviations of the forecast values \u200b\u200bonly strengthen the confidence of top management that such recommendations should not be trusted. As a result, managers who do not have clear instructions and action algorithms are forced to rely not on marketing indicators, but on their own experience and professional intuition.
"All-seeing eye".In this case, marketing has the role of a wonderful tool that literally makes it possible to manipulate the market. As a rule, such high expectations end in disappointment, even with positive results.
"Annoying fly."Such a stereotype arises as a result of a competent assessment of the capabilities of the marketing department, coupled with an insufficient desire of the staff to follow its recommendations. When receiving information from marketers, managers often encounter situations where to complete tasks they need to acquire and apply new knowledge and competencies, as well as spend more time.

However, not everyone is ready to deviate from the usual algorithm of actions. The result of such inertia is the desire of the staff to dismiss marketers, who, in turn, strive to change this state of affairs and form a completely new holistic feedback management from the external environment.

The reason for the emergence of stereotypes is not only the lack of a clear understanding among the staff of what the marketing department is doing, but also the insufficient theoretical training of such specialists in educational institutions.

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The main tasks of the marketing department

In addition, this list can be replenished with the search for the necessary partners for transactions, cooperation or signing the necessary contracts. Often the tasks of the marketing department include SMM-promotion, as well as maintaining and filling the corporate website.

Key Marketing Features

Marketing planning

A company's marketing plan must take into account the general development strategy, according to which the marketing department receives the main task (for example, the development of regional markets). In addition, the amount of temporary and financial investments necessary to achieve this goal is determined.

When the company plans to hold an action, the marketing department is engaged in:

determining the number of hours spent by the sales manager to work with customers involved in the promotion;
planning the degree of load of telephone lines and determining the number of calls that can be received and processed;
establishing the required number of managers, as well as the degree of their qualifications;
determination of the number of workers required for the further implementation of orders placed;
planning an assortment of products offered under the promotion in order to identify an analogue, which can replace a missing item, or determine the necessary temporary changes if an analogue cannot be found.

All planned activities should have predictable quantitative results. If the expected indicators are measured, it is much easier to evaluate the effectiveness of the ongoing campaign and adjust it as necessary.

Market research

Market development is impossible without knowledge of its specifics. Market research can be carried out in two ways:

collection and analysis of customer information;
study of competitors.

The collection and analysis of customer information is handled by the marketing and sales departments together. At the same time, the sales department is delegated the task of attracting customer information. The preparation of the questionnaire is carried out by marketers, they are subsequently involved in the analysis and preparation of the main conclusions regarding the company's activities in the market.

Positioning

The positioning of a company or product can be based on a portrait of the target consumer and analysis of competitors. The marketing department at the same time is developing a set of measures that will allow the product or company to unify in the market, taking a favorable position relative to the position of competitors.

Pricing

Formation of pricing policy cannot be carried out without the participation of the marketing department, therefore, there should be a close relationship between the financial department and marketing specialists. The basic price is formed on the basis of the cost price proposed by economists, and it is the marketing department that adjusts it, which makes changes taking into account market prices, pricing policies of competitors and the chosen company strategy.

Assortment policy

The assortment formation is influenced by the needs of the market, the financial position of the company and the goals of the strategy being implemented. The marketing department analyzes customer preferences and determines the dynamics of demand for certain units of a product group.

Developing new ideas

It is the marketing department that helps to formulate a “portrait of an ideal product”, which has the qualities necessary for its successful introduction into the market. To highlight such signs of new items, marketers need to hold round tables in conjunction with the technology department, sales department, development department and others. During the discussion, the design of the product (and its packaging) and the distribution system are developed. In addition, the marketing department is developing an advertising campaign.

Marketing Analysis

Without a marketing report, a marketing event cannot be considered complete. This document should include information on the results (how many new customers have attracted, how much sales have increased, how much revenue has grown), as well as information on the methods used during the campaign (advertising campaigns, promotion, other marketing activities).

Such reports can demonstrate the dynamics of development if we analyze similar events in the long term.

Marketing Responsibilities

Head of the Marketing Department

The head of the marketing department is engaged in the operational monitoring of the development of marketing, advertising and PR campaigns, as well as their coordination. The purpose of such events is to implement the company's strategy for profit, conquering and maintaining markets.

Applicants for the position of head of marketing are subject to the following requirements:

Marketing manager

The marketing manager is engaged in planning and conducting marketing campaigns of the enterprise.

The main activities:

Strategic and detailed marketing planning.
Implementation of a marketing plan.
Budgeting marketing campaigns.
Identification of signs of target consumers that will help to effectively organize and conduct events to expand the sales market.
Studying the dynamics of supply and demand in the market and making forecasts.
Analysis of promising sales markets.
Coordination of changes in the market of competitors.
Identify the reasons for conducting market research.
Coordination of the organization and conduct of the tender among third-party companies providing the implementation of marketing programs.
Development and signing of contracts with third-party companies.
A study of the effectiveness of marketing activities.
Development of reports on the conduct and results of marketing campaigns.

Applicants for the position of marketing manager are subject to the following requirements:

At least 25 years old.
Experience in marketing - from two years.

PR, Media and Special Projects Manager

The manager for PR, working with the media and special projects is engaged in the formation and maintenance of a positive image of the enterprise.

Applicants for the position of PR manager, working with the media and special projects are subject to the following requirements:

Experience in conducting PR events: development of image campaign projects, established media relations.
At least 25 years old.
Higher humanitarian education.

Advertising Manager

Who does the marketing department interact with and how

Effective work of the marketing department is impossible without a well-coordinated and coordinated interaction with other related departments.

Cooperation with the commercial department.

Such interaction is based on preventing situations of order disruption related to unforeseen circumstances (for example, lack of components or raw materials). In addition, marketers should keep the sales team informed about the contracts that are being entered into and those that are planned to be concluded.

With this kind of interaction, the marketing department is obliged to be aware of the degree of risk that arises if erroneous forecasts are made regarding the volume of future orders. Understated or overstated forecasts can lead to inappropriate financing.

Collaboration with the finance department.

Of course, marketers do not need to know all the subtleties of accounting, but they are obliged to understand the basic methods of costing and production. Development of a marketing budget is impossible without these skills, and their practical application allows you to engage in effective coordination of spending.

Ultimately, it is the work of the marketing department that allows us to judge the activities of the company itself. In order for the implementation of the marketing budget to meet the set goals of the enterprise, marketers need not only to know the indicators of expenses and income, but also be able to control them.

Cooperation with the legal service.

Since interaction with counterparties (marketing and creative agencies, marketing research services, etc.) is impossible without concluding and signing contracts, coordination of such processes must be carried out by the legal department.

The legal service has a significant amount of templates of regulatory legal acts that govern all aspects of the economic and economic activities of the enterprise (development of a new product, conditions and rules of production, storage and transportation, conditions of sale, pricing, advertising, etc.).

Collaboration with the personnel department.

Good personnel determine the effective functioning of any unit, including the marketing department. The head of the marketing department interacts with the human resources department if there is a need for hiring staff or upgrading the skills available. In addition, close interaction between the human resources and marketing departments is necessary at the stage of preparing the briefing and the training program for hired newcomers.

Collaboration with the economic planning department.

The Planning and Economic Department is engaged in the preparation and transfer to the marketers of the forecasts made regarding sales volumes, information on price changes, methodological materials for competent planning, and also submits for approval cost estimates for ongoing marketing activities.

Collaboration with accounting.

The interaction in this case consists in the transfer by marketers of the documentation necessary for the balance sheets, as well as the documents required when preparing an employee’s business trip. In turn, the accounting department sends all the information regarding travel expenses, payroll sheets for salaries, etc. Such a document flow looks routine, but without it it is impossible to imagine the effective work of all departments of the company.

What problems may arise with the management of the marketing department

Problem number 1.The owner / management does not have an understanding of the marketing process.

If the management of the company has little idea of \u200b\u200bwhat the marketing department is doing, it can be very difficult to clarify the specifics of the marketing tools. Many owners are repelled by the conventional wisdom that the entire spectrum of marketing processes can be carried out by only one specialist.

Problem number 2. There is no understanding of the basic functionality.

When the basic functionality is “dense forest”, this can lead to a decrease in the efficiency of execution of all processes of the marketing department:

Lead generation.
Qualification of incoming leads.
Lead generation performance planning.

Problem number 3.There is no professional education in the field of modern marketing technologies,.

Most online marketers are self-educated. This is due to the specifics of the marketing industry, which is constantly changing and developing. Emerging almost daily new tools require immediate use. Therefore, the construction of theoretical teaching postulates can be difficult, and over the five-year period of university education, all acquired knowledge becomes obsolete almost immediately after receiving a diploma.

Problem number 4. The marketer does not understand who the target audience of the company is.

This phenomenon can periodically occur even among experienced marketers. Lack of knowledge about the characteristics of the target audience or a lack of understanding of the specifics of the reference buyer complicate further marketing work.

To prevent such situations, the marketer should deal with:

implementation of ABC XYZ analysis;
preparation of customer characteristics based on ABC XYZ analysis;
conducting ongoing testing of product marketers.

Problem number 5.There is no connection between the marketing department and the sales department.

If there is no close interaction between marketers and the sales department, such a gap can negatively affect the activities of the entire company. Lead feedback provided by sales managers ensures openness in identifying characteristics of the target audience and product niches. If it is not there, non-target consumers can fall into the sample, which will lead to a distortion of the results, as well as to temporary and investment losses.

Online Sales and Marketing

Online sales are gradually gaining market share. That is why any business project today cannot successfully exist without its own quality website that responds.

If the head or owner of the company has a poor understanding of the specifics of online advertising and does not consider it necessary to finance this area, this can lead to a loss of attractiveness of the corporate website in the eyes of potential buyers, and therefore, to a decrease in sales.

If you realize the full power of online advertising, an experienced marketing specialist will be able to ensure a good development of the company, even with a small investment in this area. Depending on the capabilities and scale of the enterprise, there may be one marketer, dealing with the whole spectrum of marketing tasks (one specialist can be effective only if you need to provide search engine promotion and contextual advertising).

However, from the point of view of time costs, it is much more effective to attract an experienced team that can work together.

But do not be afraid of the prospect of hiring so many specialists and providing their jobs. The work of several people can be done by one (for example, the content manager will successfully cope with the work of a copywriter).

If you still can’t afford to attract even 4 out of 7 people, part of the work can be outsourced to third-party marketing organizations. But do not forget that this process must be coordinated by your full-time marketing specialist, otherwise the result may turn out to be unpredictable, and the effectiveness of promotion will approach zero.

In today's world it is difficult to imagine even a medium-sized company without a marketing department or at least one or two specialists in this field. Market realities do not allow to do without an integrated approach to the process of creating a product or service and their further distribution. In the variety of brands and brands, it is very difficult to find a place for your product on a shelf in a store. Without knowledge and practical skills in this area it will be very difficult to continue their activities.

Market activity

Marketing is any activity of a company or firm with the goal of creating products and their further marketing. The main tasks can be considered the collection and analysis of the necessary information to draw a portrait of the target audience, search for UTP, the study of the commitment and expectations of potential buyers. In addition, marketing helps to understand what place the company occupies among other companies in this industry.

Market activity begins with the development of a product and ends only after a person has purchased a product or service, tried them and was able to form an opinion. If the final product in some way does not meet the expectations of customers, the task of specialists is to understand the reason and find ways to eliminate it.

To answer the question of what the marketing department does, you need to decide on its functions. Tasks that specialists solve can be both tactical and strategic, the correct formulation of which can affect the achievement or failure to achieve goals. Any one should have a result that can be estimated in units of measure (company profit, quantity of goods sold, percentage growth of buyers, etc.).

Work principles

To organize a competent functioning process, several rules must be observed.

First, the structure of the marketing department should be simple. From it you need to remove all the extra links that affect the speed of the search for the necessary solutions.

Secondly, each employee must be responsible for a limited number of functions. It is categorically impossible for a large number of people to be responsible for the same area of \u200b\u200bwork. This will complicate and extend the process of solving tasks.

Third, all employees must be flexible and adaptable. Under the conditions of rapidly changing market conditions, the main success factor will be the ability to quickly find new ways to solve the tasks than a competitor can do.

The specifics of the organization of work of the marketing department also depends on the type of activity of the company, production volumes, number of employees, presence of subsidiaries and branches, industry focus, presence of competitors and their number, remoteness from end consumers and points of sale.

Structural device

The number of specialists working in one marketing department may be different. It depends on the size of the company and the goals set. As mentioned above, each marketer should be engaged in their own field of market activity. Someone will investigate competitors, someone will draw up a portrait of the buyer, someone will look for new ways and ways of marketing finished products.

Many modern firms sell their goods not only offline, that is, through physical stores, but also online. The ways of promoting services through these channels are significantly different, therefore it is advisable to assign these tasks to different specialists. In addition, it requires marketers who are responsible for ongoing projects and SEO-promotion of the company on the Internet.

The marketing department also includes logisticians, designers, content editors, copywriters, photographers, and videographers. Often, it is required to supplement the existing team with more promoters and employees for one-time projects. Each of these specialists has a number of their own unique tasks, which ultimately make up a full-scale marketing activity. In most cases, either a chief or a general manager is present in departments, who controls the work process and directs it in the right direction.

Marketing Department Functions

To achieve all of the company's goals, a clear tactic and strategy is required. Responsible for this type of work is the marketing manager, or marketer. It is from his professional efforts that the positive dynamics depend. This may be an increase in sales or recognition, the conquest of new target groups, access to a new market segment or the success of an advertising campaign to launch a new product or service.

The responsibilities of marketers, or marketing managers, include the following activities:

Analysis of the market situation and future trends.
Analysis of the behavior of potential buyers and consumers.
Definition of the target market.
Identification of competitive advantages.
Drawing up programs to introduce benefits in the company.
Development of strategies and tactics for product promotion.
Tactical product line management.
Increase customer loyalty.
Analysis, control and calculation of the results of the work.

Studying market needs and trends

A marketing manager should begin his activity with a complete analysis of the market: from its trends and competitors to the expectations of buyers and intermediaries (for a company like B2B). Often, for better research, specialized analytical and statistical agencies are involved. Small and medium-sized businesses with a limited budget usually do not need this.

Upon completion of marketing research, the specialist draws up relevant reports and draws conclusions regarding a particular development and promotion strategy for the product. If he receives third-party data, then he will still have to adapt the information received taking into account goals and objectives.

After a thorough and thorough study of market niches and segments, assessment of the attractiveness of each segment and the potential viability of the company in the selected category, the marketer can determine the prospects for business development and the direction in which to move.

Target Audience

The marketing manager must have the necessary knowledge to identify the desires and expectations of the end user. They will ultimately help create a product that is in demand on the market, correctly determine its price and distribution methods.

This complex process chain begins with a detailed analysis of a potential buyer. Marketers conduct surveys, work with representative groups, collect research conducted before them. Based on these data, it is already possible to determine the needs and prejudices of the audience. The marketing manager should not only know all the positive aspects that customers would like to find in the proposed product, but also all their concerns about it.

The main task of the product is to solve the specific problem of the buyer. Moreover, he must meet his expectations. Behind the act of purchase are also certain motivational incentives. The task of the marketer is to identify them, then the consumer will buy the product more often and more willingly. For example, a cellulite cream can be sold on the basis that attractiveness and harmony will help women maintain relationships in the family or simply attract the attention of the opposite sex.

The mood of the audience can change due to various external reasons (the emergence of cheaper competitive analogues, cooling interest and others), so the marketer should always monitor the behavior and attitude of customers to the product in order to determine when the product or service needs to be modified.

Target Market Selection

There are two ways to develop a product or service:

Conduct a study of the target audience and identify their expectations, on the basis of which the product is subsequently created.
To analyze the technical and resource capabilities of the company and create a product based on them, and then look for the audience that will be interested in the existing product.

A thorough study of the market allows marketers to identify the most promising group of buyers, which will bring maximum profit and will be distinguished by loyalty. It also helps determine the target market and the segment in which the company would be most profitable to be represented. Knowing your shopping preferences helps to identify competitors' weaknesses and their product flaws.

Creating a competitive advantage

Attractive appearance can be considered one of the keys to product success. The task of marketers in this case is to give the product the necessary external characteristics and distinguish it from a number of similar products. In addition to this, you can create a unique selling proposition (USP), which will make the product even more attractive in the eyes of potential buyers.

Product competitiveness is considered one of its key characteristics. With the same functional set of two products, such as pots, the client will choose the one that he liked more or approached for the price. For some categories of goods, price is no longer a determining factor (essential goods, luxury products). In this case, it all depends on the appearance and the availability of additional services that come with the goods. Knowing the weaknesses of competitor products allows you to take a more advantageous position in the market.

Development of a long-term strategy

Without the participation of the marketing department in the enterprise, planning in the future is impossible. Firstly, its employees are familiar with all market trends and customer expectations. Secondly, they will quickly find a profitable segment for placing goods. Thirdly, they will not only be able to develop a strategy aimed at emphasizing the strengths of the advertised product, but they will also take into account potential dangers, reduce the risk of losses and develop a plan for marketing research and events that will help to quickly achieve their goals.

Company product management

The marketing manager always knows the product in detail. He will be able to highlight the strengths and hide not the most attractive. In addition, the marketing manager will always be able to talk about the product and stimulate both the interest of the buyer and encourage him to the final action.

Skillful product management is just as important as developing a competent strategy and media plan for an advertising campaign. Without understanding the expectations of consumers in relation to a particular product, it will be impossible to correctly determine the price, size, number of units of goods in the package.

Customer Relationship Formation

Since the marketing and advertising department is responsible for the growth of the client base and establishing feedback with consumers, their responsibilities also include the development and implementation of measures to attract more attention to a product, service or organization. Specialists should attract new ones, maintain relations with existing ones and try to return the departed customers.

In the realities of the modern market, it is the expansion of the customer base and the establishment of relations with them that becomes the key task of marketers. This is primarily due to the simplification of other processes thanks to the Internet. In addition, it has been proven that loyal customers can provide more stable income in the long run.

Control and analysis

As a rule, the chief marketing manager sets short-term and long-term goals for the whole team. In the future, he also has to control the process of their achievement. He will need to develop “corrective measures” if any of the tasks set cannot be successfully implemented. Managing and controlling resources is also on his direct responsibilities.

From idea to sale

By itself, the marketer is both a manager and coordinator, and often an executor. The further fate of not only one product taken, but the whole organization as a whole depends on his knowledge and actions. When answering the question about what the marketing department is doing, it is important to remember its multifunctionality. He not only manages existing goods and services and conducts research, but also develops and implements new ones, helping the company move forward, increasing its customer base and annual turnover. Therefore, the presence of a competent marketer is important to maintain the life of the company in the long term.

In every large organization, there is a mandatory marketing department, which has some specific, but at the same time important functions. Depending on the structure of the enterprise, the marketing department may vary. So, with large LLCs, OJSCs or ZAOs, this is a whole unit in which more than a dozen people work. There is a director, the bosses of the "middle arm", as well as the lower management and the well-known office plankton. As for small firms in the form of IP, the marketing department may not be provided for in them, but still there are a few people who are engaged in advertising. They are entrusted with all the functions and tasks of the marketing department.

Thus, regardless of the size, structure and other features of the company, marketing specialists are obligatory present in it. If there is no person who is engaged in advertising and product promotion, then such an organization cannot be called a full-fledged business, because it does not shine any expansion.

Marketing is the basis of business!

I have repeatedly repeated this phrase in different variations in my previous articles, and I will gladly repeat it again. The fact is that without an effective advertising system, modern business becomes absolutely uncompetitive and will soon go bankrupt, or it will work, but it will not grow and expand. The company will freeze at one stage of its development and will not move further. Of course, there are areas of activity in which advertising is rarely used.

For example, it can be factories that have several large buyers, and they do not need new customers. But marketing is aimed not only at attracting consumers, but also at finding new employees. If few people know about your business, then only a few will come to get a job. Perhaps this is enough for you to operate normally, but it’s much better to have several people apply for one place at once, because in this case you have the opportunity to choose the most competent one. And if your company does not yet have a marketing department, then create it immediately, and you will see the result in a couple of weeks.

Financing!

As a rule, this department never has problems with financing, unlike, say, the department of labor protection, environmental safety, etc. And the point is not at all that marketers require little money, but that the company's profit directly depends on their activities. Why improve the quality of the goods and wait until the consumer appreciates this, when you can simply make a new attractive packaging design and increase your clientele many times over?
With the structure of joint-stock companies, the marketing division in general constantly receives what it asks, because it is beneficial for shareholders that the company not only work to maintain, but also expand. That is why the lion's share of capitalization is divided between the production department, which increases the volume of production, and marketing, which increases the influx of consumers. The latter, in turn, will buy new products.

The main functions and tasks of the marketing department!

The main function of marketers is, of course, advertising. The marketing department is engaged in the promotion of company products among consumers, concludes contracts with advertising agencies, etc. Moreover, in the modern world there are many varieties of advertising, and the task of the department is to determine which type will be the most effective and profitable.
As mentioned above, advertising can be targeted not only to customers, but also to potential employees. The more people who want to work in a company, the more choice its management has and the more competent and competent people will work here. However, not everyone is engaged in such advertising, and even many are limited to regular newspaper advertisements. But in fact, such marketing can bring results, and some businessmen understand this. They sponsor the activities of educational institutions, create private universities only so that new and advanced specialists go to work specifically for them. To expand the organization, not only surplus goods and consumers are needed, but also employees who will produce and sell this surplus

This department is also involved in planning a further marketing strategy and analyzing previous results. As a rule, this unit has action plans for the next six months, which, moreover, can be easily changed to meet the new needs of the consumer. Marketing does not stand still, and if you do not follow the innovations, then your competitors will go ahead of you, and you will be left without a clientele.

Thanks to this department, the sales efficiency of a certain product is increased, because everyone knows that advertised products diverge better than a brand that no one knows. The better the marketers work, the more sales the company will have.

As I said, marketing does not stand still, and every day there are more and more new ways to promote products. Do not be afraid to use the latest advertising techniques and methods, because if they turn out to be ineffective, you won’t lose much, but if the innovation really justifies itself, then the flow of customers will increase many times over in a short time.

The main task of marketing!

The main task that any marketing department strives to fulfill is to increase the company's profit and expand it. Of course, such a goal simply cannot fail to attract entrepreneurs and investors, therefore such units are created in any organization. In total, it turns out that the better the marketers work, the more income the company and its direct owners will receive.

Marketers in the law!

It often happens that it is precisely because of the activities of the marketing department that a state fine is imposed on a legal entity. The fact is that the line between effective advertising and illegal advertising is very thin, and you can cross it without even noticing. That is why it is strongly recommended that several competent lawyers be kept in this unit so that once again you do not run into lawsuits and administrative fines.

Afterword ...

In the end, I want to add that the functions and tasks of the marketing department are sometimes underestimated. This is especially true for small firms that simply do not have enough money for new employees and an advertising campaign. But remember one thing: without marketing, your business will not be profitable and competitive, so before you open your organization, consider whether you have enough money for marketing. And if the answer is no, then it’s better to wait a bit, earn more money and only then begin to realize yourself as a businessman.

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