Search by goods vkontakte. VKontakte products: how to design a showcase without leaving the social network? Disadvantages of VKontakte products

In this lesson, I will talk about such a chip as goods VKontakte, with which you can open an online store in the community. This opportunity is provided for all groups and public pages that trade using social network. You can connect the service regardless of the number of participants, and only managers can place products in the new section.

Thus, based on this option, you can safely open online store VKontakte. The main page always displays the last 3 added products.

In order to connect the product service, go to the "Community Management" section.

On the "Information" tab, scroll down the page a little and select "Included" next to "Products".

Here you can immediately add important information:

  • Specify delivery region- you can add several countries or cities;
  • Enable or disable the ability to leave comments to goods;
  • Select store currency- Russian ruble, Ukrainian hryvnia, Kazakhstani tenge, euro or US dollar;
  • Contact for communication- this is the user's personal page through which you will accept orders. The page must be among the leaders of the community in order to be selected from the drop-down list;
  • Store Description- a wiki page with a detailed description of your store, terms of payment and delivery, and other important information. This link will be automatically attached to each of the products.

After you have saved all the changes made, a special block with products appears on the main page of the community.

By clicking on the heading "Products" or on the link "Show all products", you can open a complete list of products. Here in the upper right corner there is a special link "Add product", through which you can add a new offer to your store.

  • Title and Description. The search will take into account both of these fields;
  • Main photo and up to 4 additional. When uploading the main photo, you will need to specify a square-shaped thumbnail. Uploaded photos must have no less than 400 and no more than 7000 points on each side, and you can not use photos in which one of the sides is several times larger than the other;
  • Category- you must specify one of the categories of goods from the list. This is necessary to place your offers in single directory In contact with;
  • Compilation- with this option you can sort all the goods more accurately. This field only appears when creating the collection itself, which we will discuss below;
  • Price- specify the price;
  • Product not available- with this checkbox you can show that it is currently out of stock. In this case, it is placed in a special tab "Inaccessible products".

At the end, click the "Create Product" button.

This is what the final card looks like.

Now let's look at the "Product Selections" section. Using this option, you can independently specify the category of goods within the community and group similar ones accordingly. To create a collection, go to the Collections tab and click the Create Collection link in the upper right corner.

In a new window, you will need to specify the name of the collection and upload its cover. Also, here it can be made the main selection of the community and it will always be displayed first in the list.

There are 3 ways to add a new product to the collection. You can specify it when creating, when editing it, as well as from the selection page. It can be specified in the new "Selection" list that appears, which I wrote about earlier. Thus, when editing, you can move products from one category to another, unfortunately, it can only be in one collection at a time.

After creating a collection, of course, you can edit or delete it. You can do this inside the collection.

You also have the ability to edit individual products. To do this, hover over the offer image and click on the pencil icon that appears. You can change any data.

You can also search in the "Products" section. When you click on the "Options" link, you will be able to specify a price range, as well as sorting by date added or price.

For the convenience of the owner, a link to the product about which they write to you will be automatically attached to such a message.

Also, you can temporarily disable the "Products" service in the community settings. All settings and product cards will not be deleted, but simply cease to be displayed.

If the user opens any of the offers through a direct link, it will be indicated that it is temporarily unavailable. You will also be unable to contact the seller. You can return everything back at any time by enabling them in the community settings.

That's all, if you have any questions, then ask them in the comments below. The material used the proposals of the group

How VKontakte goods work

Vkontakte products are a showcase of products, which displays the names, images of the product and its cost. Users can view the product catalog, and then learn more about a specific product by selecting it from the list. When you select a product, an additional window opens with extended information about the product: description, additional images, as well as a button for contacting the group administrator.

How to enable VKontakte products

To connect Vkontakte products, you need to go to a group or public page, select "community management" in the menu and find the "Products" item in the "Information" tab. At the time of writing, this item is the bottom of the list.

You need to change the mode from "disabled" to "enabled", after which the additional settings:

Disadvantages of VKontakte products

At the moment, among the disadvantages for group and community leaders, one can note the inability to select several administrators or group managers to answer purchase requests from users, while only one of the group administrators can answer questions and orders.

It is not possible to place an order and pay online, you must contact the group administrator, who, in turn, may be absent and it will take time to process the order before he enters the page and reads the message.

Is it worth using Vkontakte products?

Vkontakte products are new opportunity to attract potential clients and an additional market. Of course, sales on the social network were carried out before, for this purpose photo albums were created with images of goods and their cost, but now, with the advent of the storefront, sales on VK have reached a new, more convenient level.

There are a considerable number of people for whom the Internet begins with Vkontakte, and it also ends there, so the opportunity to offer your services on this social network in a convenient format will help you find new potential customers, as well as increase the loyalty of the old ones.

A positive factor is the fact that VKontakte products are new format and new section, which in turn will attract new curious customers who want to try the novelty.

To everyone who is involved online sales consumer products, it is definitely worth using the new section. You need to start right now offering your goods and services in a new section and create an online store based on Vkontakte. The sooner you start using it, the more knowledge base you will have time to get and the more competitive advantage you will have. Do not forget that the existing shortcomings will be eliminated over time, and the section itself will acquire new functions.

Any seller wants his product to be sold. Used to improve sales various methods, one of them is selling through social networks. And why not, especially if it's free. On VKontakte, you can create your own community or group, and use them to advertise your product, and negotiate the sale there. This article will discuss how to add products to the VK group.

Goods VKontakte: we decorate a showcase in a group.

If you want to promote your product through the social network VKontakte, then this article is for you, here we will tell you how to set up and create your own showcase with goods in VK.

We turn on the display of VK products.

And so, we already have a group in which we want to place our products. First, we need to enable them. To do this, go to the group, Press "Actions" (button in the form of ), and select "Community Management".

Next, we need to go to "Sections". Find “Products” in the list and change the value to “Included”.

Also, after you turn on the goods in VK, additional settings will appear:

Here you can set up delivery regions, product comments, store currency, contact details, and store description.

We add the product to the VK group.

After we have included the products, on the main page of the group we will have the item “Add product”.

Click "Add Product". We will be prompted to select product categories, name, description, photos and cost. Everything seems to be clear here.

After we click “Create a product”, our product will appear on the main page of the VK group, if we click on it, we will see the following:

In order to add another product, you need to go to the products page by clicking on the inscription “Products”.

Then click the "Add Product" button.

Editing goods in VK.

Everything is quite simple here. We hover over the product we are interested in, a pencil sign will appear, click on it and make the necessary changes.

We create a selection (category) of goods in VK.

Also, for a separate group of goods, you can create separate categories. This is especially true when you have a large assortment of different products. To do this, again go to the products and select “Create a selection” from the top.

Next, enter the name of the collection and select the cover, click create.

After creating the collection, we need to put down the belonging to this collection in the necessary goods. For example, I created a selection of "Services". If we go into editing a product or create a new one, then we will have the “Collections” item, where we select the one we need.

If you check the box “This is the main collection of the community”, then the products from this collection will be displayed on the main page of the group.

Now going to the selection we will see our products.


Removing a product from the VK group

In order to delete an unnecessary product, you need to go to the product (do not edit, but simply click on the product), select the "More" item and click "Delete".

If you need to remove all products, you can simply disable them in the settings.

Anna Koneva

For the buyer:

  • No need to go to other sites to choose a product.
  • It is easy to contact the seller.
  • Here you can leave a review after the purchase.

For the seller:

  • Easier than making a store from scratch. It is not necessary to buy a domain and take care of hosting.
  • Social proof works: likes and number of followers. If there are 2000 subscribers on the store page on the social network, this immediately inspires confidence. And some unknown site on the Internet - no.
  • It is easier to attract buyers from the same social network to the page of an online store on a social network than to a third-party site.



  1. In a regular online store, you can make a purchase at any time: on weekends, at night. On VKontakte, the buyer writes to the seller and waits for a response. In order not to lose a client, specify additional contacts (mail, instant messenger). Write what time you answer, and when it is better not to wait for an answer. And respond to requests as soon as possible.
  1. Write in detail about delivery and payment: what payment methods, what delivery options, how much delivery costs, whether a return is possible. So you avoid unnecessary questions and save time for yourself and your customers.
  1. If you are tech-savvy and the product catalog is huge, use API "VKontakte" and upload items in bulk. But if it has come to this, it may make sense to create a full-fledged online store.

Create an application

Another way to sell VKontakte is to create a store app. It looks like one site is inserted into another.

The application works as a full-fledged online store: customers place an order and pay on their own, all sales and customer data is saved (and can be synchronized with accounting programs). Plus, an online store website is automatically created with the application, which can work on its own.


If you already have a website with an online store, create your own application (entrust this to the programmer). To help developer section and store app placement rules.

If there is no online store, use ready-made solutions:

Online store constructor. For VKontakte, Ecwid has its own application, which is configured separately for each client. As a result, you don't have to create a new app as such. To use the service:

  1. Go to application page "VKontakte" and click the "Install Application" button.
  2. Select (or create) the store page you want to connect the app to.
  3. Enter your e-mail, password and click "Create Store".


  1. Copy the link (it will be the application of your VKontakte online store) and add it to the "Links" tab on the store page.



  1. Click "Add Link", in the window that opens, create short description type "Our store VKontakte". Done, application added.
  2. Go to it from the community page.


  1. Fill in the fields with a description of the store and the seller (the requirement is "VKontakte", this information will be visible at the very bottom of the application page) and save.
  2. Click the Manage Store button. You will be taken to the control panel, where you need to add products and descriptions, select payment and delivery methods (use).

The finished product application looks like this:


An online store is automatically created on the Ecwid domain of the form store4324033.ecwid.com (the numbers are the store ID, you will have others). It can be used standalone and tied to your own domain.

Cost: up to 10 products free of charge for an unlimited period, then - from 790 rubles per month (when paid for the year - 659 rubles per month).

Shop Script

CMS for creating websites and online stores. To sell on VKontakte, you need to create a separate application using the Shop-Script service.

  1. Register a new account and confirm the registration (an email with a link will be sent to the mail). You will have a website with a technical address like w160404-849.host.webasyst.com (you can replace the characters up to the point “w160404-849” with any name during registration). If necessary, you can bind to your own domain.
  2. Go to the control panel (backend) and fill the online store with goods. Use the setup instructions and help.
    1. Register an online store account, confirm by the link in the letter. A site with the address shop.shoppyboom.ru is automatically created (instead of “shop” there will be a name that you yourself will come up with).
    2. Set up a store and fill it with products (see

 

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