When will the summer sale of clothes begin. Summer and winter sales: comfortable shopping during the discount period. Sale in the main department store of the country

When do clothing sales usually begin? Sincerely, Julia.

Fashionistas are often worried when summer sales begin, or vice versa winter. After all, this is a great opportunity to purchase your favorite thing at a much more pleasant price than at the high season. But how not to miss this event?

In fact, there is no single term when prices begin to decline. The dates are affected by the remains of the collection in the warehouse, its popularity and other factors.

Summer discounts

But still there are certain periods when you can expect discounts. In the summer, this is usually the second half of June to August.

It should be noted that some brands carry out sales in several stages. The first wave falls on June. Discounts at this time are minimal, do not exceed 30%. At the same time, they should not be ignored. After all, right now there is a great chance to find the right basic thing or an eye-on dress. The running sizes are quickly sold out, so by the next wave of price reductions the choice will be quite limited.

Some brands have specially allocated places in stores, the so-called corners, for the remains of past collections. There you can find things at a discount and not in the season of sales.

In the beginning of July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very nice price. But to find something worth the right size, you have to work hard. In individual stores, sales take place in one stage, and begin just in July. Discounts for such brands are immediately maximum.

Information about sales in the shopping center

Black friday

In the last week of November, you should prepare for the first discounts of new collections. In all stores, the so-called "Black Friday", and in some, the sale starts on Thursday, opening hours are increasing. Do not miss the opportunity to buy “your size” of your favorite clothes at a discount.

Winter discounts

If you are interested in when the winter sales begin, then you should be on the alert by mid-December. Price reductions may continue until mid-February. The stores have no single system, as in the summer. Some offer discounts early, while others seek to squeeze more out of the hype before the New Year. Therefore, you need to keep track of your favorite brands.

How to find out about the start of a sale

What to do in order not to miss the long-awaited moment? Stores are often in no hurry to provide information about such events. In some brands, without any prior announcement, the windows are changed in one night. You can learn about the beginning of discounts only by coming to the store.

To avoid this situation, it makes sense to get a loyal customer card. Of course, this applies primarily to your favorite brands. Sometimes such cards are issued simply at the request, in other cases, a purchase for a certain amount may be necessary. But the cardholder gets an advantage not only in the form of discounts upon purchase. He can be informed by telephone about the dates of the sale. Just remember to leave the number. In addition, in some stores closed sales are practiced. They are carried out exclusively for regular customers and before a massive price reduction. So there’s a higher chance of finding a good thing of its size.

Most brands have their own websites. On them you can familiarize yourself with the collection, as well as subscribe to the newsletter. Then information about the start of discounts will come by e-mail. If you have already tried on the kit and decided on the size and color, then it is better to make an order through the online store.

How to make shopping a pleasure

During the sales period, it is easy to lose your head, because the windows still attract tempting offers.

In order not to regret later about wasted time or money, you should adhere to simple recommendations:

  • The most important rule is that before shopping you should make a list of necessary purchases. In a period of low prices, you can get carried away exploring the range and forget about what is really necessary.
  • It is worth planning the budget: how much is allowed to spend on essentials and how much is left for spontaneous decisions.
  • You must carefully inspect the selected item before buying to notice a possible defect.
  • It is recommended that you carefully examine the contents of the shelves. Due to the large number of people, the desired size may not be in place.
  • Too long to think about a thing you like is not worth it. If you postpone it even for a short while, then it is quite possible she will appeal to someone else.
  • If there is any doubt that the thing is suitable, you need to examine yourself critically. You should not completely trust the opinion of sellers or friends, you need to focus on your feelings.

Clothing for a pleasant shopping

To make shopping a pleasure, you need to take care of suitable clothing. This is especially true during the sales period, when a shopping trip will probably take a lot of time. It is worth planning your route so that you have the opportunity to rest, for example, drink tea in a cafe or have a snack.

The main requirement for clothes - it should be comfortable enough free, easy to take off. Things with intricate locks and ties are best left for another occasion. After all, even if the purchase of trousers is in the plans, it is possible that I would also like to try on a pretty blouse. Therefore, the entire kit should be easy to remove.

Shoes also need to choose comfortable. It is best to choose a pair without heels. At the same time, it is worth putting on slip-ons, not sneakers or sneakers, because then you do not have to bother with laces.

If you need to choose shoes for certain trousers, then it is in them that it makes sense to go to the store. In different models of shoes, the proportions may vary slightly, without trying on this can not be seen.

Accessories to the store are recommended to wear a minimum. An original watch or bracelet can leave a clue on a new thing during the fitting process. Large earrings are also able to cling to the fabric. In addition, bright decorations affect the assessment of the thing used. And if you remove them, there is a risk of forgetting them in the booth.

There are not many requirements for the bag. It is undesirable for this accessory to be large, as it will constrain movement. It is best to choose an average bag, quite roomy, which will fit all the necessary things. Lovers of small handbags can be limited to a miniature clutch. Anyway, the store will pack the purchase in a company package.

Minimum make-up for purchases is appropriate. War paint may stain the item chosen for fitting. Hairstyle is worth doing any, which is comfortable. Long hair is recommended to be bundled or braided so that they do not interfere.

Shopping is a great way to relieve stress and cheer up. But it must be approached correctly. Make a plan, choose the right clothes and, of course, keep track of summer and winter sales.

In 2017, a large number of sales are planned: American, European, Chinese. Here are the key ones:

January 16 - Martin Luther King Day
A couple of days before this national holiday (its date falls on the third Monday of January), large US stores offer additional discounts. As a rule, this is another 30 minutes from the seasonal sale price. Those who after the New Year holidays will be in the States are advised to go shopping on these days. The rest - to master Amazon and other American online stores.

January 28 - February 11 - Chinese New Year
Here, additional explanations are not required ... The cheap Chinese goods in this period can be bought for absolutely nothing. Do not believe? Check the sites of Aliexpress and other Chinese online stores. Having planned a visit to the Celestial Empire at the beginning of February, you can get on the sale of European brands. Of course, if you manage to grab something ahead of the Chinese, for whom the New Year is a great opportunity to go shopping.

January 30 - Russian Cyber \u200b\u200bMonday
Domestic “cyber Monday,” unlike the world’s, is held at the beginning of the year. On this day, you can buy gadgets, household appliances and any other electronics at a discount. Despite the fact that the sale is Russian, it involves large foreign stores focused on our market - eBay, Aliexpress and others.

February 14 - Valentine's Day
Two weeks before the holiday, jewelry and perfume stores, as well as spas, begin to offer discounts of 30 to 70% on everything that falls into the category of a gift for Valentine's Day. It is curious that in many countries during this period the largest number of postcards is sold.

February 15 - Presidents Day
The holiday is American, so this day is worth visiting the US online stores.
Shoes and clothes: , .
Sporting goods: , .
Electronics:   , The size of discounts varies greatly - from 20 to 80%. It is believed that the largest discount on this day can be obtained on goods with a high margin - expensive electronics, accessories, premium class clothes. In the middle price segment, the discount does not exceed 30-40% (which is also significant, agree). With a good discount on this day you can buy goods for summer cottages, fishing, moves and outdoor activities.
February 23 and March 8

In late February - early March, it has become a tradition in Russia to make discounts on goods that are customary to give to men and women. The amount of discounts rarely exceeds 30%, so if you want to save money, take care of the gift in advance - during the New Year sales period, when the discount reaches 70%.

March 17 - St. Patrick's Day
On this day, UK and US stores offer 25-50% discounts on certain categories of goods. The specificity is that discounts are given on products made in green colors - clothes, furniture and other items of this color. Both regular and online stores take part in sales.

April 16 - Catholic Easter
Previously, Easter sales in Catholic countries began on the eve of the holiday, but because of the great excitement, the last few years have made them long - 10-14 days. Almost all stores and retail chains participate. During this period, in Europe and the USA at a discount of 30-50% you can buy: clothing, household goods, electronics, jewelry and perfumes. By the way, some large online stores, such as Amazon, offer Easter free delivery.

May 1 and 9 - Labor Day and Victory Day
During the May holidays, it is recommended to look at the online stores of household goods - Chinese and American. There you can find discounts dedicated to the beginning of the summer season - especially for the Russian market. Look for discount shovels in Auchan and Leroy Merlin these days is not worth it.

May 8 - Mother's Day
International counterpart on March 8th. It is a very popular holiday in America. It is logical that discounts apply to the women's assortment of goods: clothes, shoes, bags, perfumes, some categories of equipment. In the USA and Europe, stocks start in a week, the discount reaches 70% (!!!). Therefore, do not forget to check western online stores.

June 19 - Father's Day
The holiday is not as large as Mother’s Day, but large stores give a 30-40% discount on “men's” categories of goods, including electronics, goods for cars, fishing, hunting and for outdoor activities. Recommended online stores: Joby, Amazon, Mitchell & Ness, Harbor Freight Tools.

September 5 - Labor Day
An informal celebration of the end of summer in the USA. As a rule, the remnants of the spring-summer season collection fall under the sale. It is worth noting that not all US online stores organize delivery to Russia. But you can always use intermediaries, reliable are considered the Parcel Post and Shipito.

October 1 - the founding day of the PRC
Small discounts on clothes, gadgets and accessories that day can be found in stores in China.

November 11 - Bachelor's Day
Bachelor's Day is an unofficial holiday that appeared in China in the mid-90s. A few years ago, Internet retailers began to arrange sales on this day, followed by the tradition of Chinese shopping centers. Thus, November 11th became a kind of e-commerce day. This year, in 24 hours of global sales, the trading floors of the Chinese Internet giant Alibaba sold $ 17.8 billion worth of goods. About 140,000 orders from customers from 207 countries and regions passed in a second. Impressive? Other major Chinese stores: Aliexpress, JD, BangGood, GearBest.

November 24 - Black Friday
This tradition reached Russia. But, unfortunately, it has not proved itself as successfully as in America. As a rule, there are no real discounts on this day. Or sellers intentionally inflate prices on the eve of “Black Friday” so that there is something to lower on this day. Or sell expiring products.

November 27 - International Cyber \u200b\u200bMonday
I could not find reliable confirmation that the iPhone and Macbook can be bought on this day at a discount ... However, for most gadgets of popular brands, the discount can reach up to 50%. Good deals can be found here: Newegg, BangGood and GearBest.

When is the best time to buy a car, airline tickets, household appliances, TV, furniture, mattress, laptop? We offer you a guide to competent shopping and reasonable expenses, which details what to buy and in what months of the year.

January

This is the best time to buy a computer and holiday items. Immediately after the holidays end, a huge number of people hurry to return the gifts that were given to them and for some reason that they did not like. CardCash.com, GiftCards.com, and even eBay after Christmas sell return products at discounted prices.

Wrapping paper and tapes

Within a few weeks after a lively pre-Christmas and New Year's shopping, stores sell the remnants of wrapping paper and bright ribbons at lower prices. Buy them now and save until next year, since the shelf life of such products is unlimited.

Linens

In January, as a rule, there are big discounts on sheets, towels and blankets. The first such action took place in 1878, when the White Sale was held in the Philadelphia department store.

Computers and laptops

Starting in January, keep an eye on PC prices. Many companies offer discounts on older models as they prepare for the upcoming release of the latest systems.

February

The shortest month of the year is the best time to buy furniture, a washing machine and dryer, wedding items.

Wedding

This is the perfect time to start planning your summer wedding. You will be available preferential prices for rental restaurants and cafes, meals and photos.

Air conditioning

In the winter months, many stores offer devices at low prices, but finding them is not so simple.

Furniture

New collections will go to showrooms in February, so furniture from old collections can be bought much cheaper, as stores tend to "get rid" of them and free up more space.

Washer and dryer

In this case, the same rules apply. Home appliance stores are selling old models to make way for more modern appliances.

March

The best time to buy a suitcase and a digital camera.

Frozen products

March is the month of frozen foods. At this time, there is a large-scale marketing campaign that encourages stores to offer discounts and coupons throughout the month.

Bags and suitcases

Spring and summer is a time of mass vacations. Retail chains offer a wide selection of suitcases and travel bags. You can find new and exclusive models in a single copy or products from past collections with nice discounts.

Digital camera

The monthly magazine Consumer Reports advises buying a digital camera in March-April.

April

April is the best time to buy vacuum cleaners and winter clothes.

Cruise

Plan your vacation in April. Early booking allows you to buy tickets at a lower (prime) price. Moreover, at this time the largest selection of hotels and destinations.

Vacuum cleaners

Most new models are released in June, so retail stores are trying to quickly sell old vacuum cleaners. This is an ideal time to make a purchase, significantly saving money.

A boat

In anticipation of the fishing season, the choice of boats is huge and attractive discounts apply.

Winter clothes

As soon as new spring collections fall into stores, prices for winter clothes drop markedly. It happens that shops completely remove it from the shelves, leaving it until next year. However, most often the old collection is sold at a discount of 50-90%.

May

This month is the best time to buy equipment and a gym membership.

Clothes and shoes


May is an ideal month for buying demi-season clothing. At this time, a new summer collection is approaching, and the stores are "getting rid" of the old with great pleasure and discounts.

Gym membership

Summer is a dead season for gyms, so the administration of fitness clubs and gyms is beginning to actively “lure” customers. Do not miss the opportunity to get a yoga or gym membership at half price.

Cookware and small appliances

Kitchen utensils are the most common type of gift for weddings and holidays, so stores quite often organize sales on the eve of the season.

Refrigerators

You need to buy such equipment in the spring! Last year's prices will be lowered to free up the showroom.

June

The best time to buy a laptop, plane and train tickets, and linen is June.

Lingerie

Stores like Victoria's Secret and Bare Necessities are selling all stock from stock this month.

Laptops

Sales of laptops for schoolchildren and students actually begin in June. Quite often, stores offer computers complete with a printer or gift card.

Tickets and last minute packages

In June, it’s not too late to plan your Christmas holidays and book tickets, often at this time there are discounts and special offers. Do not forget about summer vacations, the season of burning permits begins.

July

The best time to buy jewelry and picnic items.

Summer clothes

Prices for sundresses, t-shirts, shorts and so on. in the middle of the season begin to decline markedly.

Picnic items

As soon as the summer has exceeded the middle, stores reduce the prices of thematic goods: baskets, skewers, barbecues, tents and tents, swings, etc.

Jewelry

Summer is not rich in holidays, March 8 has already passed, and before Mother's Day and New Year's Day it is still very far away. There is a lull in jewelry stores, so they offer lower prices to lure customers.

August

August is the best time to buy office supplies, grills.

Grills

Going to the store, you will find many profitable offers, especially on street grills, because the season of mass outdoor recreation is already coming to an end.

Stationery

Retail stores offer discounts on backpacks, laptops, and other school supplies.

Swimwear

As a rule, by this time most of the collection has already been sold, and the remainder is being sold at big discounts. Perhaps your size will remain one of the last in the store.

September

The first autumn month is the best time to buy a car and furniture for a patio or garden.

Patio furniture and garden furniture


Large stores need to make room for Christmas goods, and this encourages them to sell seasonal goods at great discounts.

Cars

Car dealers arrange profitable promotions in order to sell cars of the current year of release, because the New Year is just around the corner.

Mattresses

In September, many companies are selling goods.

October

The best time to buy garden tools and jeans.

Jeans

Jeans left over from the previous collection are sold at a big discount for a short period of time before the pre-holiday shopping begins.

Home and Garden Products

In October, the biggest discounts on lawn mowers, garden tools and camping equipment.

November

The best time has come for choosing gifts.

Black Friday and Cyber \u200b\u200bMonday

They can last all week, and this is a great opportunity to purchase not only clothes and shoes, but also an inexpensive TV, household appliances, computer and smartphone.

Sweets and candies


If you are a big fan of sweets, then plan your purchases for November, this month there is a price lull before the New Year.

Toys

They are also better to buy in November - this is a good time to choose Christmas gifts.

December

The best time to buy champagne, sports equipment.

Champagne

The upcoming holidays and the competition between the producers of sparkling wine significantly reduce prices.

Sports equipment

Closer to mid-winter, sales of sports equipment and equipment at attractive prices begin.

Wedding Dress

Winter is not the most popular time of the year for a wedding. At this time, the salons are empty and ready to fight for each client, offering very good discounts not only on dresses and suits, but also on accessories.

Do you like fashionable and stylish clothes, but don’t always have enough money to fully update your wardrobe? Do you think that only wealthy people can afford quality things? We will tell you how to dress with savings for the budget at seasonal sales in Russia.

To dress fashionably and stylishly, you do not have to spend fabulous amounts on your wardrobe. It is enough to shop in the sales season, when discounts on the range of the outgoing season reach 90%.

Sales Seasons in Russia:

- Autumn-winter collection - starts from the end of December until mid-February;

Spring - summer collection - in many stores, a tempting sign "Sale" appears at the end of June. Discounts last until mid-August.

How to shop with maximum savings for the budget

Even at a sale where prices have reached their minimum, it is important to adhere to the rules of “ideal shopping” - not to buy too much and what’s not needed. Do not succumb to panic and buy cheap goods, most of which will simply gather dust in the closet.

It’s better to make a list of wardrobe items you need before going shopping — this will allow you to make purchases more deliberately and hold back your attack of shopaholism a little.

You can buy things at maximum discounts in the last weeks of sales, when stores try to sell old collections with discounts from 70 to 90%. The choice, of course, by this time is already meager, enterprising fashionistas are dismantling all the best models and running sizes even with a sale of 50%. But, if you hurry, then by all means buy a couple of fashionable little things at a ridiculous price.

Every shopaholic with genuine enthusiasm awaits the time when winter sales begin. This is not surprising, because the desire to purchase the desired thing, and even save at the same time a substantial amount of personal funds, is an extremely tempting prospect. Alas, for many sellers, discounts have become a way of profit for gullible customers. Stores often make fake sales, luring customers with banal deception. That is why it is so important to find out from what date winter sales begin for real and when you can buy the right product at the lowest possible price.

Passion for saving

For some buyers, the sales season has already become a kind of fetish. What matters to them is not what they buy, but what they do massively and economically. The very fact of obtaining real benefits makes many people fork out for an unnecessary thing. This is not surprising, because each of us has wide eyes from the fall, the main thing is not to make a mistake and not to fall for the tricks of cunning marketers in a fit of passion.

So, when do winter sales start? In most European countries, the discount season is under the auspices of state control. Both stores and customers know when the cost of goods will be reduced. Such a measure helps prevent dumping and artificially undermining the economy.

In our country, alas, there is no such practice yet, but because sales, the time of their start and end is the lot of shop owners. Those, in turn, are guided by global trends or act at their discretion.

Two stages of winter sales

Now let's figure out when the winter sales begin. Their first stage starts in mid-December. This period is the time of Christmas and New Year preparations. Buyers readily part with money, buy gifts, dresses, get ready for winter and a festive table. These first sales are more nominal. Sellers can make a slight discount on their product, but the difference with the usual price tag is unlikely to exceed 10-15%.

Moreover, it is not customary in all countries to celebrate Catholic Christmas, for which they are so zealously prepared in the West. On the territory of the post-Soviet space, New Year's celebration is more quoted, therefore, significant discounts cannot be expected until December 31. This statement is relevant in any city in our country, and especially in Moscow. When do winter sales begin in the capital and regions?

Usually from mid-January, closer to February. Retailers are trying to sell everything that did not go away during the holidays, to free up space on the shelves for the new season. The most profitable will be purchases in the middle or end of winter.

False sale

Not always tempting discounts are a really good offer. Enterprising merchants very often deceive buyers by organizing false sales. There are several mechanisms for misleading consumers. This happens especially often on New Year’s Eve

A few weeks before the announced days of discounts, entrepreneurs intentionally increase prices in order to “spoil” buyers with stocks. Thus, consumers at best buy products at a standard price, and at worst it will cost even more than usual.

Another way to lure a consumer is to make discounts on a limited list of products. Often these are slow-moving items from the assortment of the outlet, outdated or even mating goods. Such techniques help to attract a buyer once, but it is unlikely that the client will become permanent in the event of such fraud.

We buy cheap!

Experienced shopaholics can quickly determine where and when sales begin. It helps them in this mainly periodic monitoring of prices in their favorite stores. When the sale of winter clothes, shoes and other goods from this category begins, you should not postpone the purchase for a long time. The fact is that the most running sizes are disassembled first. Clothing and shoes for people with average parameters will disappear from the stores almost immediately, it is not worth expecting that the most common goods among buyers will be held in warehouses for a long time.

You can wait until an even lower price drop is possible only for those who fit the unwanted shoe sizes (very small or very large). Sellers usually make sales in several stages. And if the first discount is 10-15%, then mass sales already occur at half price, and a total sale promises the buyer a reduction in the price tag by 65-70% of the initial cost of the goods.

Sale in the main department store of the country

TSUM is a real Mecca for true shopaholics. This department store has been around for over a hundred years. And almost as many sales take place here. This trading floor is the largest in the territory of modern Europe; the best world brands that are produced by the most famous companies are represented here. Shoes, clothes and accessories from Alexander McQueen, Burberry, Fendi, Givenchy, Prada and dozens of other design houses attract and attract lovers of a beautiful life.

Following world traditions, fashion boutiques also arrange large-scale sales of old collections. When do winter sales begin at TSUM? Typically, from mid-December, the numbers on the price tags are gradually decreasing, but the peak of discounts reaches after the holidays. During this period, you can save up to 70% on the purchase of branded coats, dresses and blouses.

Fashionistas and fashionistas note

Another store that all shopaholics wish to visit (and especially during the sales season) is Zara. These are points of sale of fashionable men's, women's and children's clothes, shoes, underwear and accessories of their own production at quite affordable prices. A distinctive feature of the brand is a consistently high quality product.

It is not surprising that buyers are always looking forward to sales, during which they will sweep away all the goods from the shelves. However, not everyone knows when the winter sale begins at Zarya. The fact is that this trading network does not often arrange days of discounts and exemptions of counters from stale goods. Usually this is two to three weeks in mid-January. This event is not announced, and customers and brand admirers will learn about discounts during a direct visit to the store.

Closed club

Many stores and chains encourage their loyal customers, and therefore warn their customers in advance about when the winter sales of clothing and other goods begin at their points of sale. Such information is the first to be recognized by loyalty program participants and club card holders, because it is they who will be able to buy products at good discounts.

To keep abreast of events taking place in your favorite store, you should contact the sellers or managers, they also issue discount cards to regular customers. For this, it is usually enough to make a purchase for a certain amount, after which the client automatically becomes a member of the loyalty program. This will bring him a number of benefits and advantages:

  • participants in such programs are the first to be informed when the winter sales of shoes and clothes begin;
  • the card makes it possible to receive goods at a lower price, even if the store does not currently have discounts;
  • customers can accumulate bonuses for their purchases and use them for subsequent settlements.

Almost all stores have a multi-level loyalty program. The discount for the customer grows depending on how much he has already purchased the goods at this point of sale, or on how long he has been his regular customer.

Discount Glossary

There are also many stores with regular sales, but not all of them have the same principle of working with customers:

  • a discount is a point of sale of products with a simplified service system and elementary design of a trading floor;
  • discount center is a large store where manufacturers bring unsold remnants of past collections;
  • stock stores operate on the same principle, but defective products and products that have lost their presentation are also often found here;
  • outlets are networks that initially sell low-cost products.

In anticipation of the upcoming holidays, we wish our readers good discounts and successful shopping!

 

It might be useful to read: