Mini dumpling business plan. How to open a workshop for the production of dumplings? Technology, equipment. What products will you need for work?

In accordance with clauses 3, 6 of the Rules for providing notifications about the start of certain types of business activities, approved by Decree of the Government of the Russian Federation of July 16, 2009 N 584 “On the notification procedure for the start of certain types of business activities”, about the start of activities in the field of public catering, a business entity must notify the territorial body of Rospotrebnadzor (after registration with the Federal Tax Service) before starting its activities. The notification form is given in Appendix No. 2 to the specified document.

Rospotrebnadzor considers only this document sufficient to start activities.

(The conclusion of TsGSEN (Rospotrebnadzor) on the type of activity is no longer required.)

Thus, Rospotrebnadzor, at present, does not issue a conclusion on the compliance of a public catering organization with the requirements of SanPiN 2.3.6.1079-01 Sanitary and epidemiological requirements for public catering organizations, the production and circulation of food products and food raw materials in them." The organization must independently comply with these requirements.

As well as the requirements of the Government of the Russian Federation of August 15, 1997 N 1036 “On approval of the Rules for the provision of public catering services”, the Government of the Russian Federation of January 19, 1998 N 55 “On approval of the Rules for the sale of certain types of goods, the list of durable goods that are not subject to the requirement the buyer to provide him, free of charge, for the period of repair or replacement of a similar product, and a list of non-food products of proper quality that cannot be returned or exchanged for a similar product of a different size, shape, size, style, color or configuration”, the Law “On the Protection of Consumer Rights”.

Compliance verification is carried out by Rospotrebnadzor bodies in the form of scheduled inspections (once every three years) and unscheduled inspections based on a consumer complaint (at any time) (Article 9, 10 of the Law of December 26, 2008 N 294-FZ “On the protection of the rights of legal entities and individual entrepreneurs in implementation of state control (supervision) and municipal control")

Additionally, given the use of the stove, a conclusion from the State Fire Inspectorate will be required, which will require:

Availability of an evacuation plan, emergency exit signs. Journal of briefings on safety and fire safety (conducting briefings: introductory, primary, repeated and unscheduled). Order of the persons responsible for fire safety. Order on the appointment of persons responsible for safety. Order on the appointment of the person responsible for electrical equipment. Inspections by Gospozharnadzor are carried out in a manner similar to that for Rospotrebnadzor.

Also, the quality of shawarma must be confirmed by a declaration of conformity, and not by a certificate (Article 20 of the Law “On Technical Regulation”, clause 9.2.14 of the Decree of the Government of the Russian Federation of December 1, 2009 N 982 “On approval of a unified list of products subject to mandatory certification, and a unified list of products, confirmation of conformity of which is carried out in the form of acceptance of a declaration of conformity"). The declaration is drawn up independently by the seller and is subject to registration with the certification bodies (clause 8 of the Decree of the Government of the Russian Federation of July 7, 1999 N 766 “On approval of the list of products subject to declaration of conformity, the Procedure for accepting a declaration of conformity and its registration.”

A certification body (testing laboratory) is any legal entity or individual entrepreneur that is accredited by the Federal Accreditation Service, which is under the jurisdiction of the Ministry of Economic Development (and not Rospotrebnadzor) - clause 4 of the Government of the Russian Federation of June 19, 2012 N 602 “On the accreditation of certification bodies and testing laboratories (centers) performing work to confirm conformity, certify accreditation experts, as well as attract and select accreditation experts and technical experts to perform work in the field of accreditation.”

Since your point is located in a hypermarket, you have fewer problems: water supply (sewage), cleaning are included in your rent, as far as I understand.

Other documents are required as for any activity.

At the point you need to have the following documents in copies:

1) related to registration (certificates, charter, letters from Rosstat);

2) order on the appointment of a manager;

3) lease agreement;

4) independently approved assortment list of products;

7) log of inspections by regulatory authorities;

8) conclusion of the State Fire Supervision Authority with the same documents required to obtain it;

9) information for consumers (see paragraphs 11-15 of the Government of the Russian Federation of August 15, 1997 N 1036), including the printed law “on the protection of consumer rights”, Government of the Russian Federation of August 15, 1997 N 1036, Government of the Russian Federation of January 19. 1998 N 55;

10) telephone numbers and addresses of regulatory authorities.

In addition, I would like to recommend you contact the organization,
which prepares such sets of turnkey documents. Often this is done by organizations specializing in the field of ecology. Since you will also have to conclude agreements with certain organizations and carry out some activities, such as:

develop a sanitary production control program - this document
not only being developed , but it should be implemented only after the procedure
coordination with Rospotrebnadzor authorities.
conclude agreements on disinfection, deratization and disinfestation, removal
Solid waste and organic waste, for the disposal of fluorescent (mercury) lamps.
enter into an agreement for the provision of laundry and dry cleaning services
special uniform for employees.
conclude an agreement to perform sanitary and preventive cleaning and
disinfection of ventilation and air conditioning systems, etc.

Research shows that every year in Russia the number of people consuming processed foods is growing. The most popular semi-finished products are dumplings, khinkali and various dumplings. They are quite easy to prepare, you don’t need any major investments, and the demand for such products is consistently high. Therefore, the dumpling business is very promising and brings good profits. We will tell you how to open a dumpling shop and how profitable it is.

Studying the market

In Russia, dumplings are given sacred meaning - it is a national food that is loved by both children and adults. This is a popular, nutritious, tasty and healthy product. The demand for semi-finished products is quite stable and does not depend on the season. But competition in the market for semi-finished products is quite serious - hundreds of manufacturers operate in all regions of our country.

You will never make as many dumplings by hand as you can with a machine.

However, almost all of them have certain disadvantages. Find them, study the principles of the manufacturers’ work, correct the mistakes - and you will join the market, grabbing the required number of buyers.

Note: people want to buy quality goods at an affordable price, but the market often does not allow them to do this. Many manufacturers save on raw materials by mixing low-quality meat into the minced meat or even adding soy. This is absolutely not allowed!

Buy products from various brands, taste them, talk to local cafes, shops, stalls, find out how much they buy their products. Collect as much information as possible in order to write the most correct business plan in the future.

Workshop space

So, the decision to produce dumplings and khinkali has been made. So it's time to find a good place to house the workshop. There is no need to choose a room located in the city center - it will be very expensive. It is better to choose a building somewhere in a residential area or outskirts. You will still have to carry out the delivery of finished products using some kind of vehicle, so the location is not so important.

Also, the premises must meet various standards of the sanitary and epidemiological service. Be sure to take this into account when searching, because you are going to produce food products, the control of which will be very strict. Your premises should have:

Water pipes.
High-quality lighting and heating.
Supply and exhaust ventilation.
Tiled walls.

Dumplings - tasty, healthy and healthy food

A very large building is not needed for a workshop - in most cases, 60-80 m2 is enough. You can even open a workshop outside the city, in a village where pigs and cows are raised. In this case, you will always have fresh raw materials at hand at an affordable price. You will also save on wages, since in the region it is always lower than in the city.

Read also: Business plan for a confectionery shop

What equipment is needed

You can go two ways:

Start making dumplings by hand. Productivity will be quite low, but buyers are willing to purchase hand-made semi-finished products.
Equip a workshop and make khinkali using machine modeling. This requires an initial investment, but the speed of production will increase by 5-10 times compared to manual production.

Note: an automated workshop not only produces semi-finished products faster, but also saves on wages due to maximum automation.

Such savings lead to lower taxes and higher profitability, that is, the return on investment will occur in a shorter period of time.

To open a full-fledged workshop you will need to purchase:

Flour sifter.
Apparatus for kneading dough.
Apparatus for rolling dough into layers.
Mixer for minced meat.
High-quality industrial meat grinder.
Forming device.
Several freezers for storing prepared food.
Line for packaging dumplings.

The main device in the workshop is the molding device, which, in fact, prepares dumplings. It can produce from 30 to 300 kg of product per hour.

The molding machine can form up to 300 kg of dumplings per hour

If you decide to purchase high-quality equipment for forming, then focus on Chinese and Russian manufacturers. They produce quite decent equipment that fully justifies the investment made.

What ingredients are needed

A dumpling, like khinkali, is a piece of ground minced meat mixed with onions and spices. This minced meat is wrapped in classic dough, frozen and boiled in salted water.

To prepare dumplings you need:

High-quality flour of the highest or 1st grade with a gluten content of no more than 30%.
Pork, beef, chicken.
Pork lard.
Chicken eggs (sometimes according to the recipe they are replaced with egg powder).
Vegetable oil.
Milk, purified water.
Spices and salt.

If you decide to cook food, then it must strictly meet all GOST requirements and technical specifications.

Profitability

Let's look at the business plan for a standard size dumpling shop (70 m2), which employs 5 people. A similar workshop produces 700 kg of products per day (90 kg per hour). The consumable part consists of:

Purchase of necessary equipment: 500,000 rubles.
Advertising and marketing - 30,000.
Registration - approximately 15,000.
Repair work and putting the building in order 50,000.
Rent and utilities - 50,000.
Salary - 80,000.
Funds for the purchase of ingredients - 350,000.

That is, in total, to open and operate for at least two months, you need at least 1,200,000 rubles. In this case, the income will be approximately 600 thousand per month, and the profit will be 90 thousand minus all payments. On average, the payback period for a dumpling shop is about 12 months, after which it begins to generate net profit.

High-quality equipment is the key to uninterrupted operation

Selection of people

The main thing in any business is people. You will need to hire 4-5 people to work in production, who will treat their work as correctly and responsibly as possible. If you decide to organize an industrial workshop, you will need about 15 people, but it is better to do this after you have gained work experience and built up a customer base.

Dumpling production as a business: where to start, profitability, reviews. Today these questions interest many.

Key Benefits

Like all other areas of business, the production of dumplings has its advantages and disadvantages. Briefly about the first ones:

Lack of seasonality - they are equally in demand at any time of the year.
High return on business - with proper planning, you can recoup all costs after 3 months of work.
Undemanding investment - at the initial stage you will need a fairly modest amount.
Undemanding approach to hiring staff, at least at the initial stage. You also don’t have to buy expensive equipment or rent a workshop or office.
Availability of ingredients and ease of production.
Good prospects for small businesses.

Disadvantages include high competition. This is especially typical for large cities. The only alternative is to increase the quality of the molded dumplings. Skimping on meat or spices in this case is a recipe for failure.

Beginning of work

So where to start? Any business production requires a certain amount of preparation time. In the case of a dumpling business, most often it takes about 2 months to resolve a number of organizational and related issues.

At the first stage, conduct a market analysis and collect as much information as possible about the activities of competitors. A necessary step is to analyze the niche in your city.

A mandatory step is business registration. This alone often takes a lot of time, up to 2 weeks, and the associated expenses can reach 10 thousand rubles.

Finally, if we are talking about large-scale production, you will need to find a premises for which you need to obtain permits from the SES.

At the final stages, personnel are hired, raw materials are purchased, and contracts are concluded with suppliers and buyers.

Documenting

If at the initial stage you plan to sell ready-made dumplings only to relatives, friends and colleagues, you can do without legal registration. However, in this case there is no point in counting on a large income - the clientele will be too limited.

In addition to opening an individual entrepreneur or LLC, you will need to collect a number of permits from various organizations. Among them are papers from Rospotrebnadzor and the conclusion of the Sanitary and Epidemiological Station. To obtain the latter, you will have to provide the exact recipe.

If at some point you move to work in a separate room or even a workshop, you will have to take care of permission from the fire inspectorate. Also, the building will have to comply with all necessary requirements and technical conditions. The product will certainly have a label with its name and brief description.

If additional personnel are hired, each person must have a health record, which will have to be updated periodically. otherwise there is a risk of receiving a very large fine.

Making dumplings as a business

Today, the market offers products from many manufacturers, but finding a niche for yourself is quite easy - everything depends only on the quality of the products.

The business idea itself gained popularity in our country only a few years ago. In a short period of time, she was able to take one of the leading positions among other areas of business activity.

Two options

In this business, there are two main options for doing business: creating a small workshop and working from home.

Let's look at both in detail.

Work in the workshop

For this option, you will need to find and rent a room. Small in area, but sufficient for the free movement of equipment and workers. According to experts, at first you can get by with a room of 50 square meters.

The main requirement: availability of water, lighting and quality ventilation. The walls and floor should be finished with easy-to-clean material, such as glossy tiles. It is equally important to bring the premises into compliance with all sanitary standards.

The main machine will be a special machine for forming dumplings. When choosing a specific model, you should pay attention to the list of device capabilities. The set must include several replacement frames for different product forms. In addition to this, you will need the following devices:

A device for sifting flour - it is used to clean flour from all the smallest foreign impurities. At the same time, the device helps saturate it with oxygen. Desktop options are in demand and are actively used at the initial stages of business development.
The so-called complex for preparing dough - there are two main varieties on the market: floor-mounted (they are more popular) and table-top. Preference should be given to those that can knead the stiffest possible dough.
Meat grinders – grinding all the main components of minced meat. It is important that the device can operate continuously, without interruption. It is worth paying attention to the presence of a reverse, which will help avoid the need for cleaning films and cores, although this is a matter of personal preference.
Mixers - with the help of such devices, high-quality mixing of minced meat is carried out. The main options are floor and tabletop options. They are driven manually or connected to the power supply. It is better to give preference to the latter. It allows you to achieve the ideal minced meat consistency for subsequent production.
Packaging devices are divided into fully automatic and semi-automatic. Features of the device allow you to pre-program the production date and weight. Automatic devices make it possible to completely remove people at this stage of production. As practice shows, preference should be given to completely transparent packaging, as it allows customers to see the product in advance, but, if you want, you can present a more original version;
Refrigeration equipment for raw materials and finished products.

Before choosing one model or another, you should calculate the approximate production volume and potential sales level. For example, if we are talking about a relatively small workshop, then we should focus on a productivity of about 100-200 kilograms per hour.

The technological process of the line in this case will consist of the following stages:

Test preparation.
Preparation of minced meat.
Formation of finished products.
Freezing.
Packing.

Working at home

You can also make dumplings at home. The main thing is to constantly improve the production process and keep product quality at the highest level. At the beginning of work, the products are distributed among acquaintances and friends; later, sales can begin to a wider circle of buyers. It is very important to build your reputation here. The notorious “word of mouth” will be a significant help.

There are many benefits to sculpting. First of all, you don’t need to rent a room. In addition, you don’t have to hire employees; all equipment can be found right in the kitchen. Most likely, you won’t even need to open an individual entrepreneur. Unfortunately, it will be impossible to achieve large volumes and, accordingly, earnings using this method, but you can gain valuable experience.

Implementation

As production expands and in the process of searching for new clients, you can move away from a fairly close community of friends and acquaintances. In this case, you can try to sell the product through social networks and special forums.

In the future, it makes sense to try to conclude a contract with chains of cafes, dumplings and restaurants - such semi-finished products are in great demand among them. Finally, through them you can reach larger buyers. Of course, all this is possible only if the quality of the dumplings is up to par.

Another development option is the delivery of ready-made hot lunches. In this market, dumplings, dumplings and khinkali have already established themselves. Such lunches are deservedly popular in enterprises, markets and offices. Finally, you can offer products to small retail outlets.

Profitability

On average, the cost of 1 kg of dumplings is about 70 rubles, while the price in stores is around 100 rubles. In this case, the profit will be 30 rubles per 1 kg. If you multiply this by a scale of about 800 kg of products and subtract all associated costs, you get a net profit of about 250 thousand rubles per month.

The production of dumplings pays for itself in less than a year, which indicates high profitability. Alternatively, you can use chicken meat - this will reduce the cost.

As for cottage industry, everything depends on the final price of the product. Most often, revenue is about 20%. In some cases, if the product has already managed to establish itself and there is a base of regular customers, the amount can increase up to 50%.

As for the costs of opening a workshop, the line alone will cost about 300 thousand rubles or even less. But it will be able to produce up to 650 kg of goods per day. However, a larger business will also require costs for advertising and employee salaries.

Video: secrets of industrial dumpling production.

Business plan

As already mentioned, one of the components of the success of any enterprise is a well-written business plan, which will allow you to assess the profitability of the enterprise. All expenses are included in it. Example of raw material costs per 800 kg of product.

It is known that homemade food is always tastier and more attractive than store-bought semi-finished products. Buyers are happy to purchase homemade food, even if its price is higher than its industrial counterparts. You can produce dumplings in small batches at home, which will reduce the cost of equipment and renting premises.

How to start a dumpling production at home from scratch and what aspiring entrepreneurs need to know, says a guest of the magazine Reconomica from Riga, who has one and a half years of experience in the dumpling business.

My name is Svetlana. At the moment I live in Riga, I have been on maternity leave for three years now. I consider myself one of those restless mothers who fanatically clean, cook, bake every day, still manage to take care of the child and whine to her husband about the need for a gym membership. There is energy, but there is no strength to sit still.

On rainy or snowy days, I like to sit by the window and make dumplings and dumplings - this is my meditation.

The husband couldn’t handle everything himself and invited his colleagues for beer and dumplings. Here they are, connoisseurs! Colleagues said that they would be happy to buy these - an excellent solution for bachelors and men whose spouses consider modeling the most sophisticated torture or work to the point of exhaustion.

So my target audience has slowly formed.

First orders

At the beginning of the week they wrote me a list: who wants it, how much and with what filling. The difficulty was that a lot of minced meat had to be made from different meats. It's good that the order was made four days in advance. The first day was spent on preparations: dough and minced meat - then sculpting. Counting the ingredients and weighing them made the process very complicated and delayed; I wanted to accurately calculate the amount spent on a given volume of dumplings.

When everything is ready, sculpting is not a problem, but the problem is storage, there was no room for everyone. The first time we got out. The buyers were satisfied and the list of interested parties expanded.

After assessing the situation and drawing conclusions, I came to the conclusion that I can’t do without an electric meat grinder, a dough mixer, a large freezer, trays, and strong, good bags.

Start-up costs

We had to clearly calculate whether we would have enough customers to recoup the costs of additional equipment. It’s difficult to calculate here, I have 30 customers, they place an order once a week, but you can’t want dumplings all the time, so you need to look for new customers and somehow diversify your assortment.

On rainy or snowy days, I like to sit by the window and make dumplings and dumplings - this is my meditation.

It’s convenient that the Internet saves money, free advertising, especially since friends advise each other, and the circle is already expanding. But it’s still a risk, although any business is a risk. I doubted it, but, on the other hand, such kitchen equipment would not be superfluous.

We bought the following:

electric meat grinder for 3,000 rubles;
dough mixer for 20,000 rubles;
the freezer is in good condition, but used, cost 14,000 rubles;
50 pieces of plastic trays – 5,000 rubles;
reliable convenient bags for packaging, designed for 1 kg of products - 3,400 rubles. for 1000 pieces.

Initial costs - 45,400 rubles.

You need to invest not only money, but also your soul

My husband went to the market to buy meat, onions, flour, and eggs. We all know that wholesale is cheaper. When purchasing, we always asked to see certificates and documents for the goods, which is very important in our case. Then they gave us discounts as regular customers.

In the first month, we spent 86,000 rubles on raw materials for dumplings. Taking into account the fact that all the products are of high quality, we relied on the taste, with a lot of meat filling and soft, unobtrusive dough.

First month of work

The husband actively participated not only in purchasing, he cleaned the meat as needed, cut it, and helped sculpt it. It took me 8 hours a day to sculpt 10 kg, my husband could help for an hour or two, sculpt, and in the first month it turned out to be 320 kg. Only 120 kg were sold to my husband’s colleagues, but advertising on the Internet bore fruit. The remaining dumplings were bought up by nearby areas, they took from 2 kg to 4 kg per person, and only one was surprised, he bought 20 kg at once.

Income in the first month amounted to 122,480 rubles. We had 8,900 rubles in the red. It’s very good for the first month, considering that we weren’t killing ourselves all day long, but making dumplings for me is no longer such a meditation.

The two of us could put on 20 kg on Saturday and free up the day for family fun. It’s hard to sculpt by hand, the back hurts a lot and gets tired, but from polling friends and acquaintances, they understood that this form is preferable.

Although I was interested in various electronic dumpling makers, the one that would suit me in size and other characteristics sculpted 12 kg in an hour, and I sculpt these 12 kg almost all day. But there is a huge drawback in such devices - you need to put dry minced meat there; if it is wet, there is a risk that it will not stick together well, but to find out, I had to buy it.

Experiment with color

I decided that I would compensate for the shape with color. I had a juicer (this saves money), I took carrots, beets and any greens that are currently cheaper and made juice. I immediately made half a liter of each juice, sometimes a liter, it is stored well and for a long time in the refrigerator, why not make it with a reserve, especially since washing the juicer is a rather dubious pleasure.

I decided that I would compensate for the shape of the dumplings with color.

Now the dumplings are also beautiful:

carrot juice gives a beautiful orange color (I tried adding turmeric to the dough to give it a rich orange color, the seasoning is not cheap and you need a lot for the desired color);
beet juice is very active and even a small amount gives a pink color, sometimes I replace it with red cabbage, but it happens that it gives spiciness to the dough and, in this case, you should not pepper the minced meat or pour a little juice for a pale pink color;
juice from greens, it doesn’t have to be fresh, even if the leaves darken a little and become sad, they can still be used, but yellow or rotting ones under no circumstances!!! You need a lot of greens for 500 g of juice; this bright green color costs a little more.

It will take a little more time, but by raising the price and increasing the interested public with beautiful dumplings, we get more.

Main quality

Many people want to spend little time and money and get a good profit, this can be done, but it will be either a one-time profit or a very unstable one.

I know that you can save on flour and use not the highest grade, gray and almost lost, a bag - for nothing. You can add cabbage, potatoes, bread, a lot of onions or crushed ice to the minced meat, but will it be tasty? And minced meat can be filled with spices, not meat, but soybeans and waste, but will your conscience allow it? Moreover, many busy parents give this to their children. Having tried these dumplings, at a price higher than ready-made ones from the supermarket, you can again return to store-bought ones.

When I make dumplings, I always try a few from different batches, with different fillings, and feed them to my family; I pay close attention to the taste and quality.

First tangible net profit

At the beginning of the second month, there was an uncovered investment of 8,900 rubles, plus the cost of raw materials in the amount of 95,000 rubles (more than in the previous month due to the purchase of spinach, salmon and cheese), plus the purchase of a machine for making dumplings - 2,500 rubles. I spent about 5,000 rubles experimenting with the machine, the minced meat was wet and all the products turned out to be substandard.

The income for the second month was 130,000 rubles, and the net profit was 18,600 rubles, that is, a plus from the second month - this is great.

A man who purchased 20 kg in the first month later bought 60 kg. He turned out to be the owner of a diner; his assortment was just short of dumplings. This client was pleased not only with large purchases, but also with the fact that it was not so important to him what shape the dumplings were. I freed up a lot of time, because for the cafe I prepared dumplings using a machine, and for juiciness I added ice to the minced meat, not instead of the minced meat, but to it. This trick allows the dumplings to form quickly and remain juicy during cooking.

For the cafe, I prepared dumplings using a machine.

The sales market was established: more than half were taken to cafes, the rest was bought up either by friends or on the Internet.

I experimented not only with color, but also with filling. We have such dumplings as:

dietary - with rabbit meat;
the most expensive - with cheese, salmon and spinach;
vegetarian - with cheese and spinach.

The more choice, the greater the demand. We sculpted within the range of 300-400 kg per month, the machine helped, but I didn’t give up hand sculpting either. Moreover, when the buyer sees beautiful multi-colored dumplings, but made from a machine, and ordinary white ones, but hand-made, in most cases, preference is given to the second option.

Difficulties of the dumpling business

The first difficulty was in the calculations. Prices for meat vary; each type must be clearly calculated both in order to have an idea of the costs and in order to set the price correctly.

Product price calculation

The cost of dumplings is from 240 rubles. and up to 360 rub. per kg, depending on the filling:

the cheapest - with pork,
with chicken and pork-beef (assorted) - a little more expensive,
just beef (really good, not old) - quite expensive,
from salmon - the most expensive.

Sometimes, instead of chicken, I take turkey, but only instead. Two such positions at the same time are not very profitable, although it is a dietary option. During the first six months, dumplings with pork were sold for 360 rubles. kg, the rest are more expensive.

The most expensive ones, with salmon, spinach, cheese, cost 540 rubles. per kg, but such orders are rare. Therefore, another difficulty is to predict what will be in demand. You can’t stick it on in advance, it’s better to order it.

Payment for orders

The starting capital is not that big, but still, you need to know and imagine how many people will be interested and buy dumplings. Even if almost the entire area won’t take them all the time, you definitely need backup options: a couple of cafes, shops. There must be a safety net.

The two of us could put on 20 kg on Saturday and free up the day for family fun.

It’s one thing when acquaintances and friends do not immediately pay for their order; roughly speaking, you can find them. But orders on the Internet are a risk, you need to accept full prepayment, or at cost, then you definitely can’t go wrong. People are different, they ordered it now, but three days later they either changed their minds, or there was no money, so it’s better to insure yourself here too.

The customer is always right

You definitely need to improve your technique, your recipe, and toppings. Human nature is such that we become bored with everything very quickly and want something new.

You should try to play with flavors, add seasonings, a little garlic, nutmeg gives the right notes. The main thing is that not only you try the updated versions of dumplings, but also friends or a group of people who can give an objective assessment.

If complaints arise from buyers, then under no circumstances should you be offended or try to sort things out. Constructive criticism helps you develop, and every buyer is dear - he will leave you, his friends and acquaintances may also refuse, you lose more. And figure out what’s wrong, and make a discount for the next order and put homemade sauce for the dissatisfied client’s dumplings.

Sanitary book

One of the prerequisites for success is a health certificate. Not everyone knows who you are and under what conditions you work. Your photo with a health book is an additional bonus.

And if you add several photographs of the work process to your portfolio so that the customer can see that you are a neat person working in a clean kitchen in a hat and gloves, then the chances of success are high. Moreover, the cost of gloves and caps is pennies, but the bonus and advertising are the key to profit.

Current state of affairs

At the moment, our business is only a year and a half old. We walk smoothly, slowly. Every month the profit is on average 30,000 rubles, sometimes even 40,000 rubles, but we started with 20,000 rubles. It’s a very good and profitable hobby for a girl on maternity leave.

We are expanding the range, while the machine is making dumplings, I am making dumplings. It happens that the filling remains, an excellent solution is puff pastries with different fillings, everyone loves them very much. Then what remains is the puff pastry - which is used for pizza; by the way, pizza made with puff pastry sells out the fastest. Such a varied menu can be designed.

The main thing is to try, try to surprise and never reduce the level of quality for the sake of easy money.

These are the beauties I make.

The very first thing you need to do is get a health record.

You can be confident in yourself, but in this case, the buyer needs to be confident in you. The presence of caps and gloves is more of a safety net for you, so that you know for sure that there will be nothing unnecessary in the dumplings.

Personal hygiene and cleanliness of the premises are the main thing.

When selling food, you are responsible for everyone, so be sure to try each batch yourself and involve your family and friends. You must clearly know that your products are tasty, high quality, and there can be no consequences.

Experiment with flavors.

If you introduce any new products, you must know for sure that they will be in demand. When I introduced dumplings with salmon, cheese and spinach, I was sure that, despite the price, they would be sold out first, but the price played a role, the taste was incomparable, but expensive. They are ordered rarely, several kg per month. It is not profitable to reduce the price, the ingredients are expensive. I won’t say that this is a miscalculation, but they are not as popular as the same dumplings with cheese and spinach or assorted (minced pork and beef). Just carefully evaluate the pros and cons before making Exotic melon and mango dumplings for sale. For most buyers, dumplings are a classic.

Assess your chances. Find out if there are competitors, their number.

I was lucky, in my area they didn’t make dumplings, they were in the neighboring ones, also not far away, but still. You definitely need to have an idea of where to sell your products; orders on the Internet are difficult to calculate at the initial stage. Feel free to visit small shops and cafes to find out if they are interested in such products, and if so, under what conditions. If at first the conditions seem unfavorable for you, this is not a reason to refuse. The main thing is that they buy from you, and good quality and taste will do the trick. It is necessary that as many people as possible learn about a worthy product.

It is better to make packages with a logo later.

It often happens that when buying dumplings in a store, it is impossible to really look at them because of the packaging. If you are confident in the appearance and quality of your product, then it is better to use transparent but durable bags. The buyer must see what he is paying for.

The main key to success is a properly selected and proven recipe.

All dumplings are prepared differently. I clearly understood that recipes with milk and kefir were not for me. When you make multi-colored dumplings, but you are not satisfied with the process of coloring with natural juice, you can choose food colors, but you must be sure that they are not harmful to health. Don't forget about responsibility!

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to open a dumpling shop to sell a range of services in the field of catering and frozen semi-finished products in a city with a population of more than 1 million people.

To implement the project, premises are rented in the central part of the city, in close proximity to office buildings. Pelmennaya is positioned as a healthy fast food made from environmentally friendly products. The maximum capacity of the cafe is 30 people, the total area is 110 m2.

The target audience is the city population aged 18 to 50 years. Price segment – average.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

Currently, there is a tendency to reduce free time among residents of large Russian cities. This causes an increase in demand for finished products presented on the market as frozen semi-finished products or the public catering market.

During a crisis, fast food establishments become especially popular because they are more budget-friendly. In 2015, this segment of the public catering market was the only one that showed positive dynamics - its growth was 5.2% in real terms.

Figure 1. Dynamics of turnover of the public catering market in 2006 – 2016, billion rubles, % (data from Alfa Bank and RBC)

Taking into account modern trends in food culture in Russia, one of the promising areas of business can be called dumplings. Firstly, dumplings are an integral part of the national cuisine, which makes them a popular product. Secondly, the demand for this product is stable and does not have pronounced seasonal fluctuations.

The dumpling shop is a catering establishment that is an alternative to modern fast food. Hot dumplings with various fillings, original presentation, attractive ambiance of the establishment and national flavor can compete with the familiar foreign fast food in the form of French fries and hamburgers. The main trends in the catering market are the concept of healthy food, the use of local products and the theme of cuisine with an original approach. All of these trends can be easily implemented in dumplings.

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Today there are not many dumpling-style eateries - they occupy less than 1% of the structure of public catering establishments. The market niche is practically free and opens up prospects for business.

Figure 2 – Structure of the public catering market by establishment concept (data from RBC)

Table 2 shows the approximate number of dumpling shops operating in the largest cities of Russia as of the beginning of 2017.

Table 2 – Number of dumpling shops in the largest cities of Russia according to 2GIS data

A distinctive feature of modern dumpling shops is the combination of a cafe and the production of semi-finished products in one establishment. Most dumpling shops offer consumers to purchase their products frozen as an alternative to semi-finished products in supermarkets. This business strategy is more profitable, since it has been established that consumers prefer handmade dumplings - “homemade” cuisine, which is trusted more than products from supermarkets. The second advantage of such dumplings is the presence of competitive advantages that allow them to stand out in the frozen food market, where there is a clear oversaturation.

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According to statistics, the demand for frozen products is growing. The trend was shaped by the growing employment of people and the search for a budget-friendly substitute for meat. According to experts, the market capacity of frozen semi-finished products is about 3.5 billion dollars or 1.25 million tons - the share of dumplings in the market is almost 50%. Demand for frozen convenience foods is expected to continue to grow due to the popularity of convenience foods and the expansion of the range of products offered.

Research has shown that 73% of the urban population buy dumplings at least once every 3 months, and average per capita consumption over the past ten years has been about 4 kg per year. Thus, dumplings have been and remain a popular product.

Today, over 300 large producers are represented in the dumpling markets of ten largest cities in Russia and more than 500 trademarks are registered. However, the statistics do not take into account many small companies operating in the regional market. As a result, for every 10 thousand consumers there are 5 competitors of various brands.

The dynamics of the volume of the Russian frozen food market shows that in 2015 the market volume decreased significantly, but resumed growth in 2016. Despite the downward trend, dumplings remain leaders in the market of semi-finished products. Therefore, a dumpling shop, which is a cafe with the opportunity to purchase branded products in the form of semi-finished products, is regarded as a promising line of business. Such establishments are located at the intersection of two markets - catering and frozen food, taking into account the main trends in public catering.

Figure 3 – Dynamics of the volume of the Russian market of frozen semi-finished products

Advantages of the dumplings concept:

High demand;

Low production cost 120-150 rubles/kg with a selling price of 500 rubles/kg;

Independence from imported raw materials;

Stable volume of dumpling consumption, independent of the state of the economy;

- “national flavor” of the idea, the likelihood of support from government agencies;

Relatively inexpensive interior concept;

Relative simplicity of organizing the technological process;

Business diversification by combining the cafe concept and selling frozen products of our own production;

The concept of home cooking, handmade, which corresponds to modern trends in the catering market;

Fast payback;

Low level of competition in this segment.

However, there are a number of features that complicate running a dumpling business. Firstly, the need to obtain permits, regular inspections by regulatory authorities and strict requirements for catering establishments. Secondly, there is high competition in the public catering market - in order to gain a foothold in the market and ensure a stable income, it is necessary to create a unique, high-quality product and develop competent product promotion.

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Thus, the trend towards the popularization of fast food establishments, the growing demand for instant food products and the advantages of the dumpling concept allows us to talk about the investment attractiveness of such a business.

3. DESCRIPTION OF GOODS AND SERVICES

Pelmennaya is a catering enterprise designed to organize leisure time for the population and specializes in the production and sale of food products: signature dishes - dumplings, custom-made dishes of simple preparation - salads, soups, confectionery, as well as hot and cold drinks.

It is planned that the dumpling shop will provide the following types of services:

1) preparing dumplings and other assortments;

2) sales of frozen dumplings of our own production by weight;

3) delivery of finished products.

Production is carried out in-house using only natural, high-quality ingredients. The dumplings' products are positioned as "home cooking", so the use of semi-finished products and flavoring additives is excluded. The dumpling assortment is divided into two groups - variations of the single product (dumplings) and by-products (salads, first courses, drinks, desserts). A mono-product has maximum added value, and by-products are designed to stimulate sales of the mono-product.

Approximate menu includes:

1) Dumplings with various fillings: beef + pork; chicken; salmon fillets; with chicken liver; shrimps; cheese and herbs.

2) The dumplings are served with various additives and sauces: sour cream, cheese sauce, garlic sauce, mustard, adjika.

3) In addition to dumplings, it is planned to include dumplings in the menu: potatoes + mushrooms, cottage cheese, cabbage + potatoes, cherries.

4) Salads – vegetable, Olivier.

5) Soup of the day - every day, from Monday to Friday, customers are offered: chicken noodles, kharcho, solyanka, cheese and mushroom soup, borscht.

6) The range of hot and cold drinks includes: hot – tea, coffee, cocoa, fruit juice; cold - juice, mineral and sparkling water.

7) Desserts – cheesecakes with syrup, apple/cherry pies, sochniki.

The assortment of dumplings is quite wide and can be updated over time in accordance with the taste preferences of consumers. It is recommended to expand the range of dumplings, since this product is the calling card of the establishment. For example, you can offer guests fried dumplings (their production requires an addition to standard equipment), khinkali and manti, Chinese dumplings, gyoza, ravioli, etc. The menu can provide 3 options for servings of dumplings - 8, 12, 16 pieces and the ability to order “assorted” to try several types of dumplings. All these techniques will allow you to orient the menu for each visitor.

Business lunches aimed at attracting working people who prefer budget lunches can be a good addition to the regular menu. The average bill for business lunches is 200 rubles. It is recommended to include the soup of the day, half a serving of dumplings and a drink of your choice for a business lunch.

The average bill for 1 table of dumplings is 650 rubles. The capacity of the dumpling shop is 30 people, or 15 tables. The planned sales volume is calculated based on the table turnover per hour and the maximum occupancy of the hall at 85%. With a 12-hour work schedule, monthly revenue will be: 12/1*15*30*650*0.85= 2983500 rubles. Thus, in a month the dumpling shop will serve approximately 9,180 visitors.

In addition, when planning sales volumes, you should take into account the sale of frozen semi-finished products of your own production. The cost of 1 kg of dumplings cooked in a dumpling shop averages 650 rubles. The cost of 1 kg of semi-finished dumplings in a supermarket is 200-300 rubles. Based on this, frozen dumpling products are planned to be sold with a 40% discount - 390 rubles. It is planned that 20% of the total number of visitors will purchase frozen dumpling products per month. Then the revenue will be: 9180*0.2*390=716040 rubles.

The dumpling shop's total revenue for the month will be 3,699,540 rubles.

4. SALES AND MARKETING

The target audience of the dumpling shop is the city population aged 18 to 50 years. The main market for dumpling consumption is large cities, since the rhythm of life in them does not allow people to devote much time to preparing food, and material wealth allows them to purchase more expensive, finished products.

One of the important points when opening a dumpling shop is the preparation and implementation of an effective marketing strategy, which should include: developing the name of the establishment, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will make the establishment stand out from the many offers on the catering market. Services for developing a corporate identity for an establishment will cost an average of 8,000 rubles. A catchy, eye-catching sign, including its installation or window design, will cost about 30,000 rubles.

To promote dumplings, various marketing tools are used: promotional videos in the cinema; sponsorship participation in cultural projects; installation of billboards and signs; distributing business cards, flyers or menu brochures; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on. For example, you can attract your audience with an unusual “lucky dumpling” promotion: a person who gets a “surprise” dumpling in a portion receives a discount coupon for their order or a free drink.

The use of a particular tool depends on the target audience of the establishment and the project budget.

Creation and active promotion of a profile on social networks VKontakte and Instagram. You should allocate 10,000 rubles to promote your profile on social networks;

A repost competition designed to disseminate advertising information among potential consumers. The winner is given a one-time discount of 50% on the order.

Expenses in the amount of 15,000 rubles are included in the promotion of the dumpling shop.

5. PRODUCTION PLAN

Opening a dumpling shop and organizing production involves the following steps:

1) Location and interior of the establishment. For any catering establishment, especially small eateries, properly selected premises play an important role. The dumpling shop should be located in a crowded place: markets, parks, near or inside shopping and entertainment complexes, near business centers, office buildings and educational institutions, on central streets.

When choosing a location, you should also consider the presence of competitors nearby. When studying the competitive environment, you need to pay attention to prices, services offered, quality of service and menu.

It is necessary to take into account that each premises intended for a catering establishment undergoes a thorough inspection by government agencies - the sanitary and epidemiological station, Rospotrebnadzor, and the fire inspectorate. Strict requirements are imposed on the arrangement of the kitchen and ventilation, compliance with working area standards, finishing materials, organization of food storage, etc. In addition, the functionality of the premises should be assessed - the possibility of redevelopment, the presence of all communications (water supply and sewerage, electricity, gas) that will ensure the uninterrupted operation of the establishment. Particular attention should be paid to electrical power, since food processing equipment consumes a lot of electricity.

For a catering establishment, it is necessary to divide the entire space into several rooms: a kitchen, a hall for visitors, a toilet room. It is also worthwhile to provide for a division into cold and hot shops, which is required by production technology.

To implement the dumplings project, it is planned to rent premises with a total area of 110 m2, of which 40 m2 are hot and cold workshops, 50 m2 is a hall for visitors, designed for 30 seats, 5 m2 is a toilet room, 15 m2 is a storage room and a room for personnel. The selected premises are suitable for organizing a catering establishment and have all the necessary conditions for this: gas, water, sewerage, ventilation, and sufficient electricity. Location – central street, close to the business center. The rental cost is 100,000 rubles/month.

Don't forget that a snack bar is a place to relax and have a good time. And the atmosphere must be appropriate, so it is worth paying attention to the interior of the establishment. The interior of the establishment plays not only an aesthetic role, but also allows you to create the “features” of the establishment and a memorable corporate identity. This makes the interior an effective tool in promoting a catering establishment.

Russian flavor is perfect for decorating the interior of a dumpling shop - Khokhloma painting, wooden furniture, nesting dolls, etc. The concept of Russian national establishments is gaining popularity, and its implementation as a fast food establishment seems to be a rather original solution. Ideally, creating a suitable atmosphere for an establishment should be entrusted to a designer who will help create a unique, cozy space where you will want to spend time and where you will want to return. However, to open a small establishment, you can do it on your own, choosing an ascetic design with decorative elements that create a mood. The budget includes 250,000 rubles for repairs, decoration and furnishings of the establishment.

2) Service format and personnel selection. Before determining the required number of workers, you should choose the service format in your establishment. This could be the principle of a cafe with a menu and waiters, self-service with cashiers, or a prototype of a traditional canteen.

This project involves the creation of a dumpling shop with a partial self-service system - this will reduce the selling price of products. The service system in the dumpling shop works as follows: the visitor selects an order from the menu presented in front of the cash register, the cashier accepts the order and payment, and gives the visitor a “number”, which is a matryoshka doll with a number. The visitor sits down at the table, and the waiter, guided by the “numbers,” delivers orders. The waiting time is 5-10 minutes. It is planned to serve dishes in disposable dishes with a company logo, which will save on the dishwasher and organize the function of product delivery.

To operate a dumpling shop built on this principle, you will need 4 cashiers who take orders, 2 waiters who serve orders to tables and monitor the current cleanliness of the room, 4 cooks, 1 administrator and 1 cleaning lady who cleans the establishment at the end of the working day. The establishment's twelve-hour work schedule determines the shift work of the staff. To organize delivery at the initial stages of work, it is planned to conclude an agreement with a courier service. Once production is established, it is recommended to purchase a car and hire a driver.

Requirements for public institution staff:

All employees must have sanitary records with appropriate marks;

Cooks must have professional education and work experience;

Before being admitted to the workplace, all employees must undergo training and study safety instructions for operating the equipment.

3) Equipment. The production of dumplings can be carried out using an automatic line or manually.

This project involves the purchase of automatic equipment.

Figure 4 clearly shows the technological scheme for the production of dumplings. It shows what equipment is needed for the production of dumplings and its algorithm.

Figure 4 – Technological diagram for the production of dumplings

Thus, the equipment necessary for making dumplings includes:

Flour sifter – 33,000 rubles;

Dough mixer (capacity 550 kg/hour) – 128,000 rubles;

Modeling machine – 200,000 rubles;

Meat grinder (160 kg/hour) – 25,000 rubles;

Minced meat mixer (35 l) – 83,000 rubles;

Refrigerator compartment (700 l) – 53,000 rubles;

Oven – 85,000 rubles;

Dishes and kitchen utensils – 10,000 rubles.

When choosing a dumpling machine, you should consider its efficiency. For a small dumpling shop, equipment with a capacity of 50-250 kg/hour will be sufficient.

You should also provide additional equipment, which includes refrigeration chambers for storing ingredients, a coffee machine, and more - this expense item accounts for about 60,000 rubles. To set up cash registers, touch terminals will be required in accordance with 54-FZ. Two sets of automated cash registers will cost 120,000 rubles.

As a result, a set of specialized equipment for a dumpling shop will cost approximately 800,000 rubles.

4) Menu creation. For a small dumpling shop with seating for 30, the menu should consist of dumplings with several filling options, dumplings, sauces for them, a couple of salads, hot first courses, several desserts to choose from and soft drinks. Periodically, you need to add new dishes to the menu or make special offers - this way you will be able to retain the established customer base.

It is important to provide that for each dish a technological map should be drawn up, which will indicate the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SEN, as well as to calculate the need for raw materials.

The planned menu for the dumpling shop is given in paragraph 3 of the business plan.

5) Supply organization. Before opening a dumpling shop, you should establish supply channels for raw materials and decide on suppliers. For consumers, products that use natural products from farms will be more attractive. In this case, it is necessary that all ingredients used comply with GOST requirements. Main categories of suppliers:

Supplier of flour and other bulk products;

Chicken egg supplier;

Meat and poultry supplier;

Supplier of fish and seafood;

Supplier of fresh vegetables, herbs, fruits;

Beverage suppliers.

It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.

When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Typically, shipping costs for ingredients will be borne by your operation. To reduce this cost item, you need to choose suppliers that are closer to your establishment.

The required amount of raw materials is determined based on the menu, technological map for preparing products and the expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.

6. ORGANIZATIONAL PLAN

The initial stage of opening a dumpling shop is registering the business with government agencies and obtaining permits for the catering establishment.

To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

56.10.1 - Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants

10.13 - Production of products from slaughtered meat and poultry meat.

When opening a catering establishment, difficulties may arise associated with obtaining permits. To open a dumpling shop, you need to collect the following list of documents:

Sanitary and epidemiological conclusion issued by Rospotrebnadzor;

Assortment list approved by the SEN;

State fire inspection permit;

Conclusion of the tax inspectorate on registration of cash registers;

Permission from the Internal Affairs Directorate for the safety of material assets.

After receiving all permits and relevant documentation for the premises of the dumpling shop (lease or purchase agreement), it is necessary to obtain permission to open a catering establishment from the city authorities.

The dumpling shop's opening hours are from 10:00 to 22:00. Based on this, the staffing table is formed. In accordance with Art. 94 of the Labor Code, the duration of a cook’s shift cannot exceed 6 hours. Therefore, for 1 working day, 2 cooks are provided, working in shifts. Since the establishment is open 7 days a week, a shift work schedule should be organized for all establishment staff.

Table 3. Staffing and wage fund

	Job title	Salary, rub.	Number, persons	Payroll, rub.
Administrative
	Administrator
	Accountant (remote)
Industrial
	Cook (shift schedule)
Trade
	Cashier (shift schedule)
	Waiters (shift schedule)
Auxiliary
	Cleaning lady (part time)
	Total:			211,000.00 RUR
	Social Security contributions:			63,300.00 RUR
	Total with deductions:			RUB 274,300.00

The administrator organizes the work process, hires and manages personnel, conducts marketing policies, controls the work of personnel, and is responsible for the supply of raw materials.

Cooks prepare meals, monitor kitchen equipment and cleanliness of work areas, and work at one or more kitchen stations, depending on the distribution of responsibilities.

Cashiers interact with customers, form received orders and accept payment.

Waiters provide customer service, monitor the cleanliness of the room, and, if necessary, assist cashiers in their work.

The accountant maintains financial records of all transactions and works remotely.

The cleaning lady monitors the cleanliness of the hall and kitchen and is responsible for the disposal of production waste.

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project; the planning horizon is 3 years. It is planned that after this period the establishment will need to expand production and product range.

To launch a project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of renovating the premises, purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The bulk of the required investment falls on the purchase of equipment - 49%. The project is financed from own capital. The main items of investment costs are shown in Table 4.

Table 4. Investment costs

	Name	Amount, rub.
Real estate
	Room renovation
Equipment
	Equipment set
	Furniture and decor
Intangible assets
	Design

Working capital
	Purchase of raw materials
	Working capital

Variable costs consist of the costs of ingredients that are used in preparing dishes, as well as payment for the facilities consumed during the production process (water, gas, electricity, sewerage). To simplify financial calculations, variable costs are calculated based on the amount of the average bill and a fixed trade margin of 300%.

Fixed expenses consist of rent, utilities, payroll, advertising costs, taxes and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 5. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 431,550 rubles. The planned revenue is 3,296,768 rubles per month.

8. EVALUATION OF EFFECTIVENESS

The payback period for the project with an initial investment of 1,635,000 rubles is 6-7 months. The net monthly profit of the project when reaching planned sales volumes will be 1,504,747 rubles. It is planned to reach the planned sales volume at the end of the first year of operation. The profitability of sales in the first year of operation of the dumpling shop will be 37%.

The net present value is positive and equal to 1,691,289 rubles, which allows us to talk about the investment attractiveness of the project. The return on investment ratio is 34.15%, the internal rate of return exceeds the discount rate and is equal to 27.23%, and the profitability index is 1.03.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

The specifics of the establishment determine the following external risks:

Increased prices for raw materials, unscrupulous suppliers. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including in the contract all the necessary conditions that provide for financial liability of the supplier in case of their violation;

Competitors' reaction. Since the food service market is quite saturated and competitive, the behavior of competitors can have a strong impact. To minimize it, it is necessary to form your own customer base, constantly monitor the market, and have a customer loyalty program;

Refusal to provide rental premises or increase in rent. To reduce this risk, you must enter into a long-term lease and choose your landlord carefully. You should also consider purchasing real estate for business.

Internal risks include:

Failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and a competent marketing policy, which includes various promotions and bonuses;

Equipment breakdown and production downtime. Regular maintenance of equipment in order to maintain its performance will help mitigate the risk;

Problems with personnel, which mean low qualifications, staff turnover, lack of motivation of employees. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. We should also not forget about staff motivation – psychological and monetary.

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