Design of a trading place on the market. How to open a retail outlet in the market - advice from experienced people. What documents and permits are required to legally engage in trading activities?

In the dashing 90s, opening a point on the market was considered a prestigious and profitable business. And this was indeed the case. When the bulk of the gray mass went to the factory at 7 am, the entrepreneur slowly came to the market at 9-10 o'clock, where he spent time in a fairly calm atmosphere, communicating with colleagues and customers. And the money was earned quite well.

But with the advent of numerous shopping centers, the popularity of the market began to decline. Tents on the street have been replaced by covered pavilions in supermarkets and hypermarkets. Essentially, the market has moved indoors and demand has not fallen.

Is it worth opening a retail outlet?

Experienced market traders confidently say that working in the market is not only a way of making money, but also a way of life. A person must have a certain character. The market is tightening. People who work in this field for years and even decades find it difficult to do anything else. Despite some difficulties, a point in the market gives easy money. Besides, you are your own boss.

Before we begin...

Before we discuss how to open a point on the market, here are some important tips that are much more important for a future market worker than the issues of registering activities and renting an object.

Decide what you will trade. These are not necessarily things or food. The market can also provide services, for example, shoe repair or urgent clothing repair.
Trade what interests you. If you have a child, open a point selling children's things. Do you like to eat delicious food? Work with products! Pensioners are good at selling seeds and seedlings. With such a selection, you kill two birds with one stone: you sell what you are good at, and you get the opportunity to use your own product if it does not sell on time.
Extra charge. There are different markups for different products. So, on cheap little things the markup is 200-300%. Adhere to the following rule: the lower the turnover, the higher the markup. Or vice versa: the faster the product sells out, the less you charge.
Competitors. Don’t sell something that is already in abundance on the market in every pavilion. Firstly, it is unprofitable, and secondly, it is quite possible to get into trouble in a dark alley.
Purchase of goods. It is very important to find a product that has a low price so that you can make a good profit from its sale. Therefore, finding a supplier is one of the most important stages.
Seasonality. Some products sell poorly in winter, some in summer. You will have to constantly be flexible and expand your range so that you can offer relevant products at any time of the year.

And a few more tips:

Find a common language with the administrator. This is the main person in the market. It is he who can change the location of your point as better or, conversely, unfavorable. It is he who can create a lot of problems for you or, on the contrary, help resolve difficult situations. Make friends with the administrator from the very beginning and always maintain a warm relationship.
Stay one step ahead of your competitors. This is very important in the market. Be the first to introduce new features and new products. Don't be afraid to experiment.
Prepare in advance for the holidays. With good preparation, you can make a month's income in a day. Purchase an assortment appropriate for the holidays in advance before other retailers buy it from the supplier.
Don't limit yourself to one point. The more pavilions, the more profit. Offer different products so as not to remain at zero. One thing doesn’t work today, replace it with another!
Never trust your hired salespeople. They are very cunning and resourceful, and will gladly cheat not only buyers, but also you.

Instructions on how to open a retail outlet in the market.

First, you need to approach the administrator and find out if there is free space for rent. Look at it, appreciate how passable this place is. Find out the cost. If you are satisfied with the conditions, draw up an agreement.
Now you need to obtain permission to work as an individual entrepreneur from the tax office. There you will receive advice on opening such an activity with a list of necessary documents.
The next step is selecting a product range.
Finding a supplier is an equally important step. Ask your neighboring sellers where they buy their goods. Perhaps they will share with you the contacts of the wholesale base.
You should calculate the initial capital and evaluate whether it is worth opening a retail outlet on the market, whether there is enough money for rent, paperwork, and the purchase of the first batch of goods. If you are interested in how to open a meat shop, you need to include possible product spoilage in advance. If you decide to connect your activities in the market with clothing trade, take into account the seasonality, and also be prepared for unsold balances.
The last stage is to provide the administrator with all the necessary documents, pay rent, conclude an agreement with suppliers, and arrange goods in the pavilion. You can start trading!

It doesn’t matter what you sell, the main thing is that you are satisfied with the proceeds

Do you need hired salespeople?

Those who have already opened a retail outlet know what they cannot do without. Of course, without sellers. Until you get the hang of it, it’s quite possible to perform this function yourself. In the future, in any case, you will need an assistant. Set a small fixed salary, and make your main income depending on your revenue. Then the employee will have an incentive to sell as much as possible.

Design of a retail outlet

Even small retail outlets at the market with clothes or food arouse interest among buyers if they are decorated in an interesting way. Banners, signs, flyers and business cards will attract attention and increase the status of your small store. And if, in addition, you are friendly, helped with good advice and did not deceive, the person will definitely return.

How much does it cost to open a point and is it profitable?

Profitability may vary. The markup on goods ranges from 30 to 300%. It all depends on the initial price, sales volume, popularity of the product, the presence of competitors in the market, and the season. According to experts, a retail outlet on the market will pay for itself after a year if everything was organized correctly without significant errors.

If you have any questions about the article or have your own opinion on this matter, we are waiting for your comments. Your opinion is important to us!

How to open a point in a shopping center - we will analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.

Opening a point in a shopping center scares newcomers with the amount of capital investment.

However, they forget to take into account how many bonuses such placement gives.

The higher the rent, the more popular the location.

And this is synonymous with a large flow of people who can become clients.

It will be easier to attract them than if the store was located in a separate room.

These and many other advantages of locating in shopping centers are understood by many hardened businessmen who open sales points there.

Business plan for a point in a shopping center- the first document that will be required in organizing a business.

In it, information about the store will be analyzed, systematized and calculated.

Why do you need to open a location in a shopping center?

If other people's experiences do not convince you, evaluate the pros and cons of locating in a shopping center yourself.

Advantages	Flaws
While you are renovating and decorating the premises, you can take a “vacation”. That is, for 1-2 months you pay only utility costs. Significant savings!	As a rule, you will have to coordinate almost every step: from the style of the sign to the order in which the goods are displayed.
Along with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for clients, and the opportunity to use local cleaning services.	Free cheese only comes in a mousetrap. Typically, mall maintenance is also included in your monthly bill along with utilities.
The advertising carried out by the center also works for you.	Renting a place in a shopping center, especially a popular one, is always expensive.
Location near major outlets will ensure a stable flow of customers.	Often, when you move in, you have to pay a security deposit for 3(!) months of rent.
You will have a goods receiving area equipped in accordance with all the rules. Separate accommodation rarely allows for such luxury.	If for some reason the popularity of a shopping center declines, it will immediately affect you.

There are indeed many strengths, but there are also a lot of disadvantages.

It is important to analyze them thoughtfully so that in the end it does not turn out that a considerable amount of rent was wasted.

What documents are needed to open an outlet in a shopping center?

It is impossible to open an outlet in a shopping center without the appropriate documentation.

Prepare for what you will need:

or LLC (depending on products, number of founders and other details).
Indicate the OKVED code corresponding to the activity.
Choose a tax system.
Obtain permission to trade at the point.
SES and Rospozharnadzor must issue permission to operate (this is the responsibility of the shopping center administration).
The management of the shopping center will need projects, estimates and diagrams.
The list of papers in this case is individual, and it must be clarified when signing the contract.
Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning for opening a retail outlet in a business plan

Opening an outlet in a shopping center is difficult not because of the sophisticated organizational algorithm.

And because of potential serious risks that could lead to financial losses and even closure of the store.

They can be avoided through detailed activity planning.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analyzing the target audience, visitors to the shopping center, calculating the size of the future average bill, establishing the supply process, and choosing a marketing strategy.

realistic – based on dry facts and reflections;
optimistic – ideal development scenario;
pessimistic – what the business will look like if problems arise.

They will help the entrepreneur prepare for any outcome of the case.

Analysis of the shopping center before opening the outlet

The profitability of renting space in a shopping center is not always noticeable.

If you choose the wrong landlord, you can only get negative results from cooperation.

Choosing a shopping center is easy.

It is enough to devote two days for personal observations and analysis.

Draw conclusions based on the following indicators:

Purchasing power.

You won't be able to look into people's wallets or shopping bags.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for fun and relaxation.

This will be good for organizing fast food, but not for selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points on similar topics will be beneficial.

For example, many supermarkets carry pet products.

But they offer a meager assortment there.

What a personnel table for a small store might look like:

This number of people will ensure the daily operation of the point from 10:00 to 22:00 (standard working hours for most shopping centers).

It is better to hire people yourself.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much preferable.

But keep in mind that young and energetic guys more easily accept new rules and trends, and often bring “fresh breath” into business.

To motivate employees to work better, introduce a payment of a fixed percentage of sales or bonuses for achieving set results.

Marketing section of a business plan for a point in a shopping center

Consider these options:

Preparation.
While you are preparing the outlet for opening, it can become a means of external advertising.
Close the repair work with a banner on which you will announce the start of work, indicate the name and opening date.
Mutual benefit.
When an agreement with a shopping center is concluded on the basis of a percentage of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can accommodate you halfway, because their income will depend on your success.
Inside, the service costs much more, and its effect is lower.
Attract “your people.”
Create special discounts for center employees.
This will draw their attention to the point.
And if they like you, your fame will quickly spread among your friends.
Convert to “permanents”.
Also motivate your customers.
Enter a loyalty program or a system of cumulative discounts.

Financial section in the business plan of a point in a shopping center

Without a financial section in a business plan, an entrepreneur will not be able to calculate how much money it will take to open a store.

It should be noted that until the payback period, the store will need to be “sponsored” from your personal financial cushion.

How much money does it take to open a store in a shopping center?

Expense item	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Payment for renting a point (per year)	500 000
Purchase and installation of commercial equipment	250 000
Design of a point and production of a sign	75 000
Employee salaries (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you can choose the right place in the shopping center to open your point:

“If you require someone to give their time and energy to a business, then make sure that they do not experience financial difficulties.”
Henry Ford

At the point, shelves should appear stocked with product, but still allow customers to move around calmly and safely.

You need to take care of your inventory immediately.

Until you understand exactly which items are the most popular, it is important to have at least a few units of production.

Try to position yourself near the so-called anchor points.

These are the stores that attract the majority of mall visitors.

A striking example is the Auchan, Obi, and Perekrestok supermarkets.

Just as an adult cannot be completely “remade,” the audience of a shopping center cannot be changed.

The portrait of the average buyer that you draw up during the analysis of the shopping center will remain the same after the opening of your point.

You should not console yourself with false hopes about this.

If you need to save on renting space, pay attention to island accommodation.

Remember to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the disadvantages of service.

How to open a point in a shopping center you know now.

With due persistence, anyone can create a profitable business.

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A point on the market in the dashing 90s was considered a profitable and prestigious business. You could call yourself a businessman or entrepreneur, get up at 8 in the morning, when factories in the country were already working at full speed, and earn as much as your energy would last. Over time, the demand for market goods began to fall. This was facilitated by covered pavilions, tents, and departments in supermarkets and hypermarkets. Essentially, the goods have moved under the roof, where it is dry and warm. The buyer, having bought a low-quality product there, knew who to contact to replace the defective product or return the money. And these are difficult times for market traders.

Does it make sense to open a retail outlet in the market?

Those who have worked in the market for many years, and some even decades, say that trading is addictive, and work quite quickly begins to shape your new lifestyle. Trading requires a certain type of character and qualities that you cannot do without: communication skills, entrepreneurship, and an analytical mind. And, of course, you must be able to count well and quickly. No matter what difficulties market traders encounter, this type of activity still brings money, and the owner of the outlet himself determines how much time per day, week, month he will work. So, there is a certain sense in trading on the market. When you are your own boss and boldly manage your time and finances, it is always pleasant.

Tips before...

You still have time to bargain, so you shouldn’t rush headlong into market relations. First, you need to resolve several important issues. Decide what you will sell. It doesn't have to be clothes, shoes or food. You can also sell services, for example, repairing shoes and boots, making keys for locks, or mending clothes. Whatever interests you, do it. Is the child growing up? Trade children's shoes and clothing. Do you like to eat delicious food? Sell food products. Do you like gardening? Sell seeds, seedlings, vegetables and fruits. The main thing is that you enjoy the process. In addition, there is a small plus: you can always use goods that were not sold on time.

Now regarding the markups. There is a simple rule: the greater the turnover, the lower the markup, and vice versa. Money must work, be constantly in circulation. Only on cheap small things you can throw 200-300%. In general, previously all over the world, on average, they traded for 10% profit. And this was considered the norm. Now everything has changed. The margin percentage has become much higher. That is why when you buy two products you will be offered a third one for free. It is not difficult to calculate how much the seller makes.

Do not sell goods that are already overstocked on the market. Firstly, they will not sell well, and secondly, you can have a serious conversation with your competing neighbors. Since we are talking about them, we must honestly note that no one is waiting for newcomers in the market with open arms. All spheres there have already been divided, so “a place in the sun” will have to be conquered. It is important to find good suppliers to purchase goods at a low price. The greater the difference in wholesale/retail costs, the greater the opportunity to reduce the price if the product suddenly does not sell. It is also necessary to take into account such a factor as seasonality. Some products are better purchased in the summer, while others are more actively sold out in the winter. Plan your assortment to make a profit at any time of the year.

Some useful tips

One of the main figures in the market is the administrator. It can influence various events. He wants it, and your point will be in the most passable place, and if he doesn’t like it, you’ll trade in the outskirts. Therefore, you need to be friends with the administrator. This person will help “resolve” difficult situations. He can create them for you if you don’t find a common language. If you have already decided which market you will trade in, do some research. Walk around the market, see where people are mostly crowded, and see if there are any empty seats there. Talk to the merchants about topics that are important to you, but do not admit that you are going to trade here.

At first, stand behind the counter yourself. This way you will get to know the market better from the inside, see what the daily revenue will be. In the future, if things go well, you will not be able to do without a seller. But never trust them. These are the kind of people who will gladly cheat not only customers, but also you for company. Therefore, occasionally you need to check them, sending reliable people under the guise of buyers. These could be your relatives, friends, acquaintances. Let them see if the seller is raising prices in your absence, pocketing the difference, or cheating buyers. Otherwise, the seller needs to be changed. Don't be afraid to experiment and offer new products. Prepare for the holidays in advance and thoroughly. If things go well, you can make a month's income on such a day.

Organizational aspects

So, you have thought about everything and are ready to trade on the market. It's time to meet the administrator. Introduce yourself with a smile and ask if there is free space. If the answer is positive, find out the rental price and inspect the place. By now you should already know its approximate cross-country ability; it was not in vain that you went on reconnaissance. If the conditions suit you, you can draw up an agreement. You shouldn’t immediately count on a “bread” place. Life in the market goes on as usual, someone comes, someone leaves. Over time, you can improve your conditions. The main thing is to try not to quarrel with anyone.

The second step will be going to the tax office to obtain a work permit. There you will be advised on what documents you need to provide to become an individual entrepreneur. While the permit is being issued, you can start selecting an assortment of goods so as not to sit idle. Think about the appearance of your retail space as well. Even if it is small, but tastefully decorated, buyers will immediately appreciate it, because most of them are constantly at the market, so they will immediately notice the new point. When the permit is ready, show the administrator all the documents, pay the rent and get ready for the working day. Don't forget to give a bonus to the very first buyer. He, like his first love, is remembered for a lifetime.

When you have a salesperson, set him a small fixed salary, and make the bulk of his earnings dependent on revenue. This will be a great incentive for your assistant. The seller must have a good understanding of your product in order to help the buyer with professional advice, be polite and courteous. Your profit will depend on many factors, all of which need to be taken into account. Experts say that if a market outlet is organized correctly, the initial investment in it will pay off within a year. So, everything is in your power. Good luck and prosperity!

Mikhail Vorontsov

In our country, a significant number of citizens work at various enterprises where an employment contract is drawn up. This agreement is necessary in order to regulate and establish the rights and certain obligations of the parties. But many citizens do not want to be dependent on someone and engage in trading activities in the market. In order to be independent and run your own business, you can start self-employment. To do this, a citizen will initially need to choose the optimal legal form for himself and begin to engage in a certain type of activity.

Who can engage in trading activities on the market?

Now there is a large choice for citizens who want to run their own business and be individual entrepreneurs who do not depend on enterprises and managers. At the same time, every citizen of our country has a completely legal right to engage in the activities that he likes most. In this matter, it will be necessary to understand that for certain types of activities, according to the current rules and regulations of the law of our country, a special license may be required, which will need to be obtained in a strictly defined manner.

In addition to all this, the legal assignment of a certain citizen to an occupation that he will directly engage in in his business activity has a certain procedure established by the current norms and rules of the legislation of the Russian Federation. This and many other points will need to be taken into account if you plan to engage in a certain type of activity as an entrepreneur. Now in our country, a very common type of business activity, which is engaged in by a significant number of citizens, is trading activities in the market.

Any citizen of our country has seen how many different retail outlets exist today that offer the purchase of certain goods and services. It is important to understand that if you are planning to start an individual business, there is a lot of competition in this area. Therefore, before starting your journey as an entrepreneur, it is recommended that you familiarize yourself in advance with the existing features and nuances of your chosen type of activity.

If you have certain difficulties or questions that are directly related to trading activities on the market, then you simply need the advice of a lawyer or attorney. This will greatly help you save your own time in obtaining permits. In addition, the help of an experienced specialist will help you avoid difficulties and problems that may arise in the future when you engage in certain trading activities in the Russian Federation. All these nuances must be taken into account and all required permits and documents must be in hand.

Features of trading activities in our country

Many citizens of our country who decide to engage in certain trading activities in the market have a significant number of questions and difficulties. Many people do not know or understand certain nuances, and also do not have up-to-date information that allows them to obtain all the necessary documents and permits on a completely legal basis. If you have various difficulties or questions that are directly related to trading activities on the market, then it is recommended that you initially contact experienced specialists. They will provide you with qualified assistance and answer all your questions that are directly related to issues of trading activities on the market.

Consulting a lawyer or lawyer will help you not only save your own time, but also avoid a significant number of difficulties that may arise in the future. If you do not know where to apply for permission to trade on the market, then you absolutely need the help of a qualified specialist on these issues. Before starting your journey as an entrepreneur, it is recommended that you familiarize yourself in advance with the existing features and nuances of your chosen type of activity. Otherwise, you may have a significant number of difficulties in obtaining all the documents and permits necessary to engage in trading activities in Russia.

What documents and permits are required to legally engage in trading activities?

In order to obtain all the necessary documents and permits, you will need to go through certain procedures that are established by the legislation in force in our country. But, before starting this procedure, it is recommended that you familiarize yourself with and understand what exactly a special permit for engaging in trading activities in our country is. In possible cases, when you have certain difficulties or questions that are directly related to trading activities on the market, then you simply need the advice of a lawyer or attorney. This will greatly help you save your own time in obtaining permits. In addition, the help of an experienced specialist will help you avoid difficulties and problems that may arise in the future when you engage in certain trading activities in the Russian Federation. All these nuances must be taken into account and all required permits must be in hand.

These concepts and certain documents are most often enshrined in specialized government acts. In order to obtain all the necessary permits and documents in order to engage in trading activities on the market in our country on a completely legal basis, you will need to go through certain stages of legal confirmation of your status, as well as the object of trading activities. All these procedures will need to be carried out in full compliance with the current norms and regulations of the legislation of our country. An experienced and competent specialist will be able to give you the necessary advice on all possible issues that directly relate to business activities in our country as quickly and professionally as possible.

How to correctly and quickly prepare documents and trade permits?

Initially, what will need to be done in order to obtain a permit for trading activities on the basis of the laws in force in our country is to select the form for performing this type of work. In this option, the citizen will need to independently decide what he will do on the commercial market and what products he will sell. In this kind of option, it will be necessary to take into account certain nuances that are quite important. For example, if you are planning to engage in a certain type of activity, which may involve some risks, then the choice of the form of activity will be very important.

For example, it is possible to consider this possible option when you are an individual entrepreneur, then in the event of force majeure and losses, you will be liable to clients with your own property. And, if an LLC is formed, then in the possible event of monetary losses the entire company will be liable. These and many other points will need to be thought through in advance so that problems and various difficulties do not arise in the future. In order to obtain all the necessary permits and documents in order to legally engage in trading activities on the market in our country, you will need to go through certain stages of legal confirmation of your status. Many citizens of our country do not know and do not fully understand certain nuances, and also do not have up-to-date information, which allows you to issue all the necessary documents and permits on a completely legal basis.

If you have various difficulties or questions that may be related to trading activities on the market, then it is recommended that you first contact specialists. They will provide you with qualified assistance and answer all your questions related to trading activities in the market. In order to be able to engage in trading activities in the Russian Federation, the preparation of documents and various permits will need to be completed without fail and within a strictly established time frame.

In addition to the above points, for citizens who decide to directly engage in certain trading activities in the market, it will be necessary to take into account the existing rules and regulations for paying taxes in our country. This fact is very important in business activities and will need to be studied in as much detail as possible in advance. If you have certain types of problems or some difficulties in these matters, then it is recommended to immediately seek the help of experienced lawyers. An experienced specialist will be able to give you the necessary advice as quickly and professionally as possible on all possible issues that directly relate to business activities in our country.

Legal norms

For various enterprises, according to the current rules of law, a certain time period may be established when they will have the right to use their cash income. Also, there are many other differences depending on the chosen registration form. For example, the various requirements that directly apply to various reports and accounting rules may differ greatly. These and other points, of which there can be quite a lot, will need to be considered in advance and selected for yourself the most optimal and correct option.

The very first thing you may need to do in order to obtain a permit for trading activities based on the laws in force in our country is to choose the form for performing this type of work. In this option, the citizen will need to independently decide what he will do on the commercial market and what products he will sell. To obtain all the necessary documents and permits, you will need to go through certain procedures that are established by the current legislation in our country. But, before starting this procedure, it is recommended that you familiarize yourself with and understand what exactly a special permit for engaging in trading activities in our country is. In possible cases, when you have certain difficulties or questions that are directly related to trading activities on the market, then you simply need the advice of a lawyer or attorney.

This thoughtful approach will greatly help you save your own time on obtaining permits. In addition, the help of an experienced specialist will help you avoid difficulties and problems that may arise in the future when you engage in certain trading activities in the Russian Federation. All these nuances must be taken into account and all required permits must be in hand. These concepts and certain documents are most often enshrined in specialized government acts. In order to obtain all necessary permits and documents.

In order to engage in trading activities on the market in our country on a completely legal basis in the Russian Federation, you will need to go through certain stages of legal confirmation of your status, as well as the object of trading activities. All these procedures will need to be carried out in full compliance with the current norms and regulations of the legislation of our country. In this kind of option, it will be necessary to take into account certain nuances that are quite important. If you are planning to engage in a certain type of activity, which may involve some risks, then the choice of the form of activity will be very important and this must be understood.

Important! For all questions related to trading, if you don’t know what to do and where to contact:

Call 8-800-777-32-63.

Or you can ask a question in any pop-up window, so that a lawyer on your question can answer and advise you as quickly as possible.

Lawyers and advocates who are registered on Russian Legal Portal, will try to help you from a practical point of view in this matter and advise you on all issues of interest.

If you approach the question of how to open a retail outlet correctly, over time you can develop your own large business. But to do this, you need to carefully select the assortment of goods, constantly study the moods and preferences of customers, and also resolve all possible organizational issues in a timely manner and with minimal losses.

Registration of activities

First of all, a business plan for a retail outlet should provide for the legal registration of your activities. Being an officially registered entrepreneur, it will be easier for you to interact with the market administration. You can register as an LLC or as an individual entrepreneur.

The latter is more convenient, since the registration procedure is as simple as possible, takes the least time and costs only 800 rubles. state duties. To apply, you only need an application, identification code and passport. You will also be able to choose a simplified taxation system and maintain all your accounting records yourself.

Product selection

An important stage in starting this business is to decide on the product that you will actually sell. There are two ways - to make money on turnover or cost. In the first case, your product will be products, most often seasonal vegetables and fruits. They are sold at a small margin and generate income due to large sales volumes. In the second case, these are clothes and other things, the profit from which is obtained due to a high markup. In the latter case, it is necessary to expand the range with related products, which reduces risks. Their sales can account for up to 30% of the total turnover.

However, in both cases you will have to face high competition in the market. Most often it is recommended to focus on selling household chemicals. The advice is based on the following considerations:

household chemicals have a long shelf life;
she is always in demand;
most units do not require certification;
implementation does not require the purchase of special equipment.

Features of assortment formation

But, even having decided on the direction of the business, you still need to find out what exactly the offered range should cover. Unfortunately, it will not be possible to find out this in advance. To find the exact answer to this question, you need to actively work at the point for about three months. Then you can say exactly who your buyer is and what his needs are.

Therefore, first you need to purchase the most diverse product, but in small quantities. Having decided what exactly your customers need, you can increase the volume of purchases, reducing the amount of unpopular goods.

To reduce the initial risks, you need to understand that exclusive and expensive items sell extremely slowly, and the point on the market is focused primarily on high turnover.

Markup on goods

The main income from a retail outlet on the market will come from mark-ups on products. It is different for all products. For example, for fruits, vegetables and food products it is 15-30% depending on the season. At the same time, for clothes and other things it is approximately 100-200%. Usually the highest markup is placed on linen. If we talk about small goods, then their selling price can increase by up to 300%.

Accordingly, the profitability from points of different goods will be unequal. So, from selling vegetables you can earn about 6 thousand rubles per day, and for things - more than 20 thousand rubles. But even with a 25% markup, the investment pays off quite quickly.

Suppliers

How to open a retail outlet on a market without suppliers of goods? Almost impossible. But this issue must be approached very carefully. On the one hand, the cheaper the product, the greater your revenue can be. But on the other hand, they won’t sell a good product cheaply, and a low-quality one will undermine the credibility of your outlet. It is important to find the optimal balance in this matter.

To increase the profitability of your trade, try to negotiate the most favorable terms with suppliers. For example, purchasing goods in installments or for sale. With long-term cooperation, you can raise the issue of discounts.

Many suppliers are willing to deliver goods for free. Check this question as it will allow you to save on the driver and loader.

Selecting a location

A lot depends on the location of your point. You need to choose the most accessible place. Pay attention to what they sell at neighboring points. It is clear that it will not be possible to exclude competition, but it is advisable to choose in advance the place where similar products are least likely to be found. To increase the profitability of a business, it is worth opening several points in the market. This will help you test different locations and choose the best one.

If the item is oversized or small, it can be stored in the garage or at home. In other cases, it makes sense to sign an agreement with the market administration for the use of local warehouses.

In any case, the market administrator is the person with whom you should always have a good relationship. Then most organizational issues will be resolved quickly and painlessly.

Staff

A significant portion of the success of your business depends on the seller, so you should not save on it. It is advisable that the seller has some experience. But it is equally important that he be courteous with customers, be able to find out what they need and sell the product beautifully. Please note that he must have a health certificate.

You should not expect that you yourself will be able to sell goods and run a business at the same time. For a point to generate income, it must be open at least 8 hours a day. If you trade yourself, you will not have time to resolve ongoing issues and develop your business.

Basic calculations

It is difficult to outline more or less clear investment volumes. They depend on what specific product you decide to sell, how many points in the market you plan to open, etc. But if we talk about average indicators, when you rent 10 sq. m. m. If you have one seller and an accountant, then the expenses part will look something like this:

Renting a point per year will cost approximately 192 thousand rubles.
purchase of goods – 1 million rubles. in year;
salary – 190 thousand rubles. in year;
other expenses – 50 thousand rubles. in year.

Total - approximately 1 million 232 thousand rubles. in year. But the amount may vary greatly depending on the region.

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