How to call delivery of proper nutrition. Idea Bank: Name of the food delivery service. Start-up capital and monthly expenses

In the modern world, a person is so busy that sometimes he does not have time to simply cook his own food. And here delivery services come to the rescue, now called the buzzword catering. Let many say that for Russia this type of service is new, but in large cities people do use this convenient way to save their precious time.

Of course, catering involves not only the delivery of cooked food, but the serving and decoration. Therefore, the service is in great demand for catering for employees of companies, banquets and conferences.

Now there are a great many restaurants and cafes that also deliver food to order. In their advertising, they rely on speed and quality. And of course, in any advertisement there should be a substantial proportion of humor.

We bring to your attention a selection of fun food delivery service advertisements.


25.04.2013 07:12:58

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To order a delicious lunch at home or at work is a small gastronomic pleasure, which from time to time almost everyone can afford. Someone chooses big and hot pizza, others - light and harmonious tastes of Japanese cuisine, others - something more “homemade”, for example, a simple soup with noodles and meat in addition to vegetable salad.


And there are an incredible amount of different delivery services even in small cities - they all compete with each other, constantly presenting to themselves (and setting up customers for this) more and more stringent requirements for the quality / taste of products, service, marketing and customer loyalty.


The laws of the market - there's nothing to be done! But this is only at hand for simple "eaters" who are constantly looking for where they will deliver the most delicious lunch at the most affordable price in the city.


That's just not all companies are on the beaten track. In the world there are several very funny and unusual concepts related to food delivery - it is about them that we will tell you today.

"Deliver straight into traffic jam"



This is surprising for Europe and the USA, but for a number of Asian countries this situation can even be called ordinary - your tasty lunch is delivered not to your home or office (as we are used to), but to an approximate geolocation point, that is, directly to the car, for example.


In major cities (such as Jakarta, Bangkok or Manila), drivers order a small hot lunch or a whole “box” of food for the day directly in the traffic jam, calling the car number, street and approximate location, hoping that the courier will bring everything tentatively after 30- 40 minutes.


Such delivery services, as a rule, are represented by a huge number of cafes throughout the metropolis, which allows you to respond very quickly to orders, deliver food on time and not overestimate prices, keeping them at a competitive level.

“We drive from anywhere”

And such a concept appeared in India, later spreading to Bangladesh and the countries of Southeast Asia. Some delivery services do not “produce” anything, but they are happy to bring any food from anywhere in the city at an agreed price. Conditionally - you can order fried chicken, and couriers will search for it.


However, this approach did not glorify this category of deliveries. The system has taken root best of all: "we are driving from home." So, if the wife of a bank clerk in Delhi decides to cook a delicious home-made dinner for her husband, she can send it to the office by contacting a special company - everything is delivered quickly and in special containers.

“What we bring, then eat”



Such deliveries are 100% "history" for outrageous personalities. They are popular in many countries, but they are especially respected in the student cities of England, Scotland, the USA and Germany.


The point is simple. You call the company, name the amount of money (usually it should be more than 30-40 dollars / pounds) and some reason, for example - a romantic date. After an hour and a half, the courier brings you an absolutely “author's” set of products, which can include either ready-made snacks or products for the preparation of any particular dish.


A big plus of such services in real creativity is that you can bring something that you yourself never guessed to order.

"Familiar in an unusual form"

Everything is much simpler here. These non-standard deliveries are engaged in the fact that they carry quite “everyday” food in an unusual form. It seems to be nothing special, but for some it really "catches."


You can get a huge triangular pizza, an uncut roll that you have to eat whole (like shawarma) or some Mexican dishes, stylized as dessert cakes. A boundless flight of fantasy.

“We bring and serve”



In some ways, such a system is similar to catering, but the differences are significant. In the case of “serving delivery”, you do not need to organize or plan something in advance - as always, you just order, for example, a hot dinner for a certain amount and additionally pay for the services of a waiter (some companies may send a cook, sommelier, dishwasher) .


It is quite expensive, but it makes a strong impression - a trained person will open all the bags, transfer the dishes to your favorite dishes, bring everything to the table, add drinks, and then remove the empty plates.


All these, of course, are very non-standard deliveries - and in “ordinary” cases (especially in Russia) it would hardly make sense to turn to something like that. The vast majority of “real needs” are simply delivering truly delicious dinners with quality ingredients. That it was fast, hot and not very expensive. All these requirements are met by the Dostaevsky service in Moscow and St. Petersburg - round-the-clock free delivery of a wide variety of dishes: from Japanese cuisine to cakes. Try to make an order - the level of service will pleasantly surprise you!


:: You may be interested in other culinary publications.

If you decide to open a sushi bar or sushi store, but don’t know what to call it, the information in this article will help you choose the best option. The basic principles of creating bright thematic names for such establishments are described below, as well as many examples of existing restaurants and sushi shops throughout the country.

Principles of building names for sushi and sushi bar stores

In order to understand the basic strategies for the formation of such brands, it is necessary to identify several main groups of names that have a common focus and semantic load. Each of these categories is described in detail below:

  • Titles with the direct occurrence of the word "sushi". Shops selling this popular dish, as well as sushi restaurants, often include the name of the main course in their brands. The advantage of such a strategy is obvious - it allows you to emphasize the orientation of the institution and cause the necessary direct association among customers. Moreover, this principle makes it possible to distinguish sushi bars and shops from other similar institutions and outlets, which, of course, is only to the advantage of entrepreneurs.
  • Japanese or Chinese names, as well as brands associated with oriental culture.In general, this principle is similar to the previous one, with the only difference being that such brands “take” their sound, not their semantic load. So, calling your institution "Hachimaki" or "Sakura Blossom" you automatically draw a parallel with the orientation of the sushi bar or shop.
  • Other thematic names related to sushi rolls, sea, etc.Calling his establishment “Rice and Fish” or “CutFish,” the entrepreneur also evokes the necessary associations among the clientele, although not with the help of such obvious tricks. It’s enough to show imagination and use any attributes of this dish or its relation to the sea, and you can form a bright name, such as, for example, “Wasabi” or “Sirena”.
  • Other, original names. First of all, it is worth noting that this category is least likely to occur. However, this does not mean at all that it does not have its advantages. So, in this case, the name “takes” not by its associativity, but by its catchiness, which is also important in any business. “Tamagotchi”, “ToDaSe” and other names of this group are easily remembered and stand out among the brands of other institutions involved in the manufacture and sale of sushi.

Examples of names for sushi bars and shops

Titles with the direct occurrence of the word "sushi"

Auto Sushi Light

East sushi

Daruma sushi

Noodles and sushi

Signor Sushini

Sushi avenue

Sushi and Malt

Sushi king

Sushi roll

Sushi city

Sushi 1st Sushi & Pizza

Sushi Market

Sushi Pizza Market

Sushi Soro

Sushi Traditions

Sushi currents

Sushi factory

Sirocco Shiska Sushi

Japanese or Chinese names, as well as brands associated with oriental culture

Funny samurai

Two sticks

Gin no taki

Jepon city

Ile Tokyo

Maneki Neko

Okimi san

Samurai Market

Tagosaga

Takumi san

Tokyo San

Three samurai

Hatimaki

Hinomoto

Sakura blossom

Japanese express

Teriyaki express
Product or service: Service for the delivery of dishes of 4 cuisines (the number of cuisines may change in the future) produced at the company's own enterprises (fast food restaurants, pizzerias). The enterprises known in the city have existed for a long time and are developing steadily.
The current name of the Banzai delivery service does not reflect that other cuisines are presented in addition to Japanese cuisine.

Dishes of American cuisine (pizza, quesadilla, french fries, etc.); Japanese (sushi, rolls, etc.); Chinese (hot meat dishes, salads, etc.); Italian (pizza) cuisine, as well as drinks, desserts. All dishes are made at the company's own enterprises (immediately after the operator receives the order from the client) and delivered by couriers. Delivery in Novosibirsk is free.

On the market are companies specializing in the delivery of either pizza or sushi, as well as the delivery service of prepared dishes from restaurants.

As a rule, the name of the delivery service coincides with the name of the institution, now in the city there are: Harakiri, Planet Sushi, Arigato, Yakitoriya, Sushi house, City sushi, Sushi master, Sesame, Pizza Rio, Capriccio, Japan Mom, Maxi Pizza. Target Audience: Target Audience. No studies have been conducted.
According to our data, these are men and women 18-40 years old active consumers with an average income (go to catering establishments).
Food is ordered: home (about 70%), in offices, hotels, leisure centers.
They are ordered by companies, families, colleagues, single people.
Restriction: orders from children are not accepted (from 18 years old). The decision to choose a delivery service is influenced by the habit of ordering in one place, the positive experience of previous orders. Refuse orders that take a long time. Problem statement: The company's strengths compared to competitors: the ability to combine an order in one service, immediately order pizza, sushi, and other dishes.

It is desirable that the name reflect the essence of the company - the delivery of various foods.
We liked the name "Feast to the whole world." It well reflects the content of the service: food of different national cuisines. However, this name sounds archaic, and we would like a modern version. Additionally: Association, which should cause the name: delicious, varied, fast.
The name should be modern.
There should be no indication of the region (Siberia, Novosibirsk)
Word Count: 1-2
You can Russian, you can foreign
Neologisms are possible
filing form:
if the name is Russian, then only in Cyrillic, if foreign, then in Latin and Cyrillic (logos / logos)

2009-08-21 17:07
Three directions are distinguished in the generation:
1. Delicious food, cooking (Gourmania, A matter of taste, etc.)
2. Fast food delivery (Momentika, Figaro)
3. The choice of different cuisines (Inter-cuisine, Potpourri)

The authors leaned on the first two topics, but the Customer is most interested in the ideas for the THIRD item, because it is the wide menu that is its competitive advantage ..
As already reported, names that beat a set of 4 specific cuisines will not be considered, because their number and choice will vary.
From the \\ "general food \\" and \\ "delivery \\" directions, only very vivid images in the manner of Figaro will be considered. Carefully with the word \\ "kitchen \\", so that the name does not read like a furniture salon.
Foreign or Russian name - no preference. The name should not be archaic, you need a modern brand for a big city.

2009-08-26 19:17
The customer singled out a new series of names from the generation. In general, preferences are given to vivid emotional images and sonorous combinations.
Descriptive constructions of the Foodmark type are not interesting; they like figurative StarFood, FlyFood more
Examples on the topic \\ "Wide Menu \\" - Grand Menu, Freestyle.
Vivid images of food hedonism - Hippo, Epicurus
Sound Combinations - Menu Avenue
We remind you that the name should not be frivolous, the Customer has a solid company.
Of the ideas with humor, only one was noted - Shakespeare (the brand can be advertised - SHAKESPEARE for the whole world, classics of the genre, etc.)
So, it needs to be brighter.
Perhaps tomorrow clarifications and comments from the Customer will be added.

 

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