History of Procter & Gamble. Procter & Gamble products that have conquered the whole world Sales of Procter & Gamble products

I work at Sodexo, which has been working for P&G for 2 years, it will be in December.
I would like to immediately make a reservation that I have been working in workshop #30 for more than a year.
I serve about 50 Pampers office employees.
Sodexo employs people, not robots!
Nobody teaches cleaners anywhere. Mostly pensioners work here, they had different professions. I am 4 years before retirement, I worked 5 years ago as a foreign language teacher.
There are specifics of work here, as in other things in every workshop - the presence of carpet and the constant movement of employees from the workshop to the 3rd floor entails constant pollution throughout the day and especially during the night shift.
However, I am going to quit, because now I can’t prove every shift that I DO my job and tolerate discrimination from the head of workshop #30.
Even knowing two languages ​​didn’t help!
Discrimination (Latin discriminatio “infringement”) is a negative attitude, bias, violence, injustice and deprivation of certain rights of people because of their membership in a certain social group.
Negative attitude:
1. Some P&G employees working on the 3rd floor allowed themselves negative and rude statements towards me.
2. Not only me, but also other cleaners in workshop #30 hear MAT. I have to hear it while cleaning on the 3rd floor.
There is simply a MAT in the workshop.
In the checkpoint, the meal room, I tried to fight with MAT, I told him to restore order with Manpower. It’s no use!
MAT - petty hooliganism, article 20.1 of the Code of Administrative Offences.
3. In men's locker rooms, workers do not hesitate to expose their private parts.
In the toilet, before the door closes, they unbutton their pants.

Bias:
1. The BabyCare administration, represented by the workshop manager, is now setting up peculiar traps:
draws crosses on the lamps on the stairs, on which dust settles again at the end of the shift.
They're watching us.. Why didn't they watch us when I and the older replacement cleaners were dragging an industrial vacuum cleaner around the office for several months, which was electrocuted and weighed about 20 kg?
2. My ex-partner quit because a 10% bonus was deducted from her salary of 10-11 thousand because she dared to wet herself and sign in the toilet, on a day off for several hours or a day in advance. The man worked for several years! The photo was sent to Sodexo by a P&G employee.
Injustice:
1. The head of workshop No. 30 told our manager that she doesn’t see us, the cleaners, and therefore doesn’t see our work. That is, Pampers Baby Care was happy with everything for a year, and now the rebranding has suddenly begun?
2. It makes no sense for me to change the workshop.
I worked in workshop 12, where they select cleaners based on their waist size and face type. One lady simply outlived the cleaner with her unreasonable nagging.
In workshop 14, not to me, but to other cleaners in the office, comments were made that they smelled of sweat.
In workshop 11, where the workshop manager clings to everything and can shake the garbage out of the bag again directly onto the floor.
Many who have worked for several years have already left Sodexo due to unfounded nagging and discrimination, others are patient, they are pensioners, they have loans.
I also worked on the ramp in workshop 8, where I, an interior cleaner, was forced by P&G employees to pick up a shovel and clean the snow in 20°C frost.
3. I have been working in workshop #30 Pampers for more than a year.
I work equally conscientiously every shift. I work according to a specific plan, having done one thing, I move on to another. I try not to interfere with the office staff. I don’t sit around. I don’t hide. I don’t smoke.
I eat at 9.45 to 10.30 and 12.45 to 13.30 - 30 minutes of food and 15 minutes allotted for every 2 hours.
4. The cleaners of workshop #30 turned into garbage men!
I take out the trash around 12.00 with one large bag and at 18.00 sometimes 2 bags.
Another site carries out 8-9 per day!!! Bags per shift!
And they are not easy. Foreman. I was surprised once that the female cleaners take out the garbage into containers located almost at workshop #11.
However, there was no solution to the problem.
Deprivation of certain rights of people because of their membership in a certain social group:
1. Chairs were removed from the cleaners’ room where they could sit - they have the right to 15 minutes every 2 hours. They sent us to sit in the checkpoint, the food room. However, there are not enough chairs there even for those who want to eat.
2. I know for sure, my colleagues said on the P&G bus, which also carries Sodexo employees,
the head of workshop #11 MAT was indignant that all the places were taken by Sodexo employees.
Age discrimination:
The BC Pampers administration demands YOUNG cleaners from Sodexo!
My salary is 10-11 thousand. Who will wash pots for Procter for such a salary?
Violation of TB and privacy policy:
1.I often wipe down the railings and clean the stairs.
Employees on the 3rd floor, office workers, often break the rules.
jumping through several steps and up and down.
they go down bouncing on every step.
running up the stairs.
Many people, including operators, do not hold onto the railings at all.
2. Documents containing personal data of employees are often thrown into the trash.
I made comments. However, I received an answer - I will also follow you.
I gave feedback to the head of workshop No. 30. about the behavior of employees, including in the toilets.
I believe that the behavior of P&G employees goes against the company's principles.
People in a certain position must behave differently.
I don’t really believe that there will be an investigation, but I wrote to my organization about all this and to Procter’s HR department, and something will change at P&G and Sodexo, so I decided to stop providing services to P&G.
I was terribly ashamed in front of foreigners for your English!
Almost all P&G employees in workshop 30 have terrible pronunciation!
Like Vitaly Mutko!
Who taught you all English?
Your pronunciation is worse than that of my former students and current students who are over 5 years old.

Over the years of work in Russia, P&G launched production of its products at factories in Novomoskovsk and St. Petersburg. These are modern high-tech enterprises that meet the highest international standards of quality and safety.

# Saint Petersburg

The high-tech P&G Gillette plant is located in St. Petersburg, producing a wide range of razors, blades and cassettes:

  • disposable razors Gillette 2, Gillette Blue II, Gillette Blue II Plus, Permatik, etc.;
  • razor systems and replacement cartridges Gillette Sensor Excel, Gillette Slalom;
  • traditional double-sided blades Gillette Sputnik, Gillette Rubie, Gillette 7 o"clock Super Stainless, etc.;
  • premium products: Slalom, Venus, Mach3 and Fusion, Mach3 machines.

In total - more than 70 products.

Every month the factory produces about 185.6 million units of products, which are supplied to 55 countries. In percentage terms, this amounts to approximately 50% of the plant's total output.

The production technologies used at the plant are constantly being improved. Thus, over the past three years, operational processes have been automated through the installation of modern robots. Last year, laser marking technology for blades was introduced and a new packaging line for premium products was launched.

Also last year, the plant was selected as a finalist in the prestigious Nautilus award (P&G Oscar) in the Business Partner No. 1 category for excellent results in terms of service level >99% and improved synchronization of the supply chain with the Eastern European market. The company pays special attention to issues of labor safety and environmental protection. In 2017 The P&G Gillette plant was the first in Russia to switch to waste-free production. Currently, the plant processes 3,500 tons of waste annually.

link.

# Novomoskovsk

In the city of Novomoskovsk, Tula region, there is a modern high-tech production of synthetic detergents and paper personal care products, as well as the largest distribution center in Eastern Europe.

The Procter&Gamble Novomoskovsk plant is one of the largest factories for the production of household chemicals in Europe and the main production center of the company in Russia. Currently, the plant's staff consists of about 1,000 employees working on a permanent basis. The company is rightfully considered a leading company in the city and region.

The following products are produced here:

  • washing powders Ariel, Tide, Myth;
  • Fairy, Lenor, Mr Proper detergents;
  • Pampers baby diapers.

About 85% of P&G products sold on the Russian market are produced at Procter&Gamble Novomoskovsk, about 25% of the products produced at the plant are exported to countries near and far abroad. Procter&Gamble Novomoskovsk pays special attention to occupational safety issues;

At Procter&Gamble Novomoskovsk, special attention is paid to issues of occupational safety and environmental protection, for which significant investments are made by P&G (more than $50 million every year).

In particular, on June 1, 2017, within the framework of the St. Petersburg International Economic Forum, an investment agreement was signed with the governor of the Tula region for 5 billion rubles for the purpose of further modernization and expansion of production.

On October 10, 2018, a ceremony was held to mark the start of construction of the company’s new logistics center. Investments in the project will amount to more than 2.7 billion rubles, and it is expected to create about 500 jobs. The distribution center will become the company's largest logistics center in Europe.

You can learn more about the plant by clicking on

I do not recommend anyone to work for this company. They send you an invitation, then collect primary information, and then invite you to the test. There are no correct answers to this and everyone will evaluate it subjectively; I believe they will hire a person based on their connections. But the most interesting thing awaits you later. You will not be able to take the test for a year, because they have an internal ban on this. You will only be allowed to the first...

28.03.17 16:03 Saint PetersburgYuri,

large parking

vacancies have been hanging for months, although every Tuesday there is an interview at which about 50 people are present, but this is not the main thing, you just want to know why all the passport information specified by the applicant in your application form is transferred to third parties and processed at their discretion both in the Russian Federation and Europe and even the USA and the applicant forced to sign that he does not object to the processing of such...

10.10.16 15:22 Saint PetersburgOlga Voznyuk,

did not see

I worked for the company as a merch product for 2 days, it doesn’t matter that it was 2 days, the main thing is that the supervisor who mentored me for work did not answer the phone, she said that they would pay for the work, but she turned off the phone, so I never got through to them. They threw me away without paying at all!!!

27.06.16 17:30 KemerovoMaria Romanova,

everything about our company is great except

Our wages are constantly being delayed, although the contract states that from the 11th to the 15th monthly. Our management is located in Kazan, it is very difficult to reach there. They never take bodies there, if they do they promise that there will be a salary, but again there is none. this started in February 2016. They keep it on hold every month, they give it along with an advance, this time they gave an advance, but the salary was never transferred. Having explained that...

09.02.16 07:43 MoscowSasha,

My start after graduating from university. The work gives you the opportunity to understand what business is from the inside, to understand what logistics, sales, marketing, etc. are. Trainings, interesting corporate culture. An interesting division into business units of each business of the company. Strong social package. I repeat - an ideal start for a graduate in all respects

1) Suitable for getting a start in your profession; waiting for a promotion on the spot is a lost cause. According to my calculations, in order to become a manager of a couple of people, you need to go through 3-4 levels (if you are a graduate), and this is an average of 2-3 years at each. Do you need it? 2) the salaries at the entry level are not high, although even now, seeing vacancies for xx, I understand that the salary is below the market. After working for a year at the company...

07.10.15 15:54 MoscowAnonymous,

Disgusting attitude towards the candidate. They invited me to take a test and came 25 minutes in advance. At the reception they said that there was no application for a pass for me. The contact person's phone number does not answer for half an hour; by the time of the meeting, no one came to the reception to pick up the candidate. The receptionist refused to help in any way - they couldn’t get in touch themselves or give any other phone numbers. I had to turn around and leave...

18.09.15 10:43 MoscowAnonymous,

1. Working conditions: the company is almost ideal. I have been to many Russian companies and Western FMCG sectors, and nowhere have I seen such a utopia as in Procter. There is almost always silence in the office, the office is very clean, there are small meeting rooms everywhere, don’t you want to sit in the open space? No problem! There are sofas, coffee stations and meeting rooms (luckily everyone has laptops). 2. Culture. Colleagues are wonderful...

1. It’s quite difficult to get a job. There are many stages, interview tests, and a careful selection process. It's hard to say whether this is a plus or a minus. People are selected not based on work experience and practical knowledge, but on a motivational test. Interview questions like “how did you perform in a certain situation.” There are many examples when preference was given to yesterday's students without work experience rather than...

04.09.15 11:11 MoscowOleg Finisof,

The best grocery chain in Moscow, my favorite supermarket chain, was not included in the anti-rating list. Thanks to General Director Levan Karlovich Melikyan and his assembled strong team of company employees, and the team actually has very strong employees, the HR department of any large company can check this. In fact, personnel decide everything and not relatives and brothers with godfathers when finally in our...

According to Elena Andreeva, head of the capital department of Rospotrebnadzor, today’s growth is due to the department obtaining the right to carry out inspections without prior approval from stores. Rospotrebnadzor carried out separate raids to identify sanctioned products. At the moment, scheduled checks have already been completed. On December 31, new plans will be published on the website of the Prosecutor General's Office...

The Procter & Gamble Company
Type Public company
Exchange listing NYSE: PG
Base
Founders William Procter and James Gamble
Location USA USA: Cincinnati (Ohio)
Key figures David Taylor (Chairman, President and CEO)
Industry Manufacturing of consumer goods
Products Tide, Ariel, Braun, Pampers, Pringles, Wella and about 40 other brands
Equity ▼ $57.983 billion (2016)
Turnover ▼ $65.299 billion (2016)
Operating profit ▲ $13.441 billion (2016)
Net profit ▲ $10.604 billion (2016)
Assets ▼ $127.136 billion (2016)
Capitalization $225 billion (2016)
Number of employees ▼ 105 thousand (2016)
Affiliated companies "Gillette", Ferrara Candy Company[d], Braun, Wella AG, Clairol[d], Procter & Gamble - Rakona[d], Procter & Gamble (Belgium)[d], Procter & Gamble (Germany)[d], Procter & Gamble (France)[d] And Tide Cleaners[d]
Auditor Deloitte Touche LLC
Website pg.com ​ (English)
Media files on Wikimedia Commons

The company has representative offices in 70 countries, its products are sold in 180 countries. The P&G representative office in Russia was opened in 1991, and currently the company owns four regional offices and two factories. The main Russian office is located in Moscow.

Member of the group of approximately 500 companies and non-governmental organizations that make up the US Global Leadership Coalition (English) Russian .

Story

In 1931, the company introduced a brand management system. In 1946, the production of washing powder under the Tide brand began, and in 1955, toothpaste under the Crest brand. In 1957, toilet paper manufacturer Charmin Paper Company was acquired. In 1961, the first pilot batch of Pampers disposable diapers was released to the market, and Head & Shoulders shampoo was also launched. In 1963, the rights to the Folgers coffee brand were purchased (English) Russian, five years later the company began producing Pringles chips. In 1982, the pharmaceutical company Norwich-Eaton Pharmaceuticals was acquired, in 1985 - the Richardson-Vicks Company, owner of the Vicks, NyQuil and Olay brands, in 1988 - Noxell Corporation, manufacturer of cosmetics under the Noxema and Cover Girl brands. In 1991, Revlon, Inc. The Max Factor and Betrix brands were purchased. In 1992, Pantene Pro-V shampoo was introduced.

In 1993, P&G underwent a large-scale reorganization, during which 30 plants were closed and 13 thousand employees were laid off. In 1997, Tambrands, Inc., maker of Tampax tampons, was purchased. In 1999, pet food manufacturer Iams Company was purchased (sold in 2014). In 2001, the hair care products division of the Clairol brand was purchased from the Bristol-Myers Squibb Company.

In 2003, she bought the German company Wella, which produces hair care products and hair dyes. In January 2005, Procter & Gamble announced its takeover of Gillette; the transaction value was $56 billion. As a result of this purchase, P&G became the world's largest consumer goods company, overtaking Unilever.

After 2000, the company began to exit the food market. In 2002, the Jif peanut butter and Crisco shortening operations were sold off. In 2008, Procter & Gamble sold its Folgers coffee subsidiary for $3.3 billion to another Ohio company, The J.M. Smucker Company (English) Russian. In 2012, the production of Pringles chips was sold to Kellogg's for $2.7 billion.

In August 2014, P&G announced its intention to sell or eliminate up to 60% of its brands. In February 2016, the process of selling the production of voltaic cells under the Duracell brand to Berkshire Hathaway was completed. In October 2016, P&G sold 43 cosmetics brands to Coty for $11.4 billion.

Owners and management

The company is public, its shares are traded on the New York Stock Exchange and are accepted in the calculation of the Dow Jones Industrial Average. P&G's market capitalization as of January 1, 2017 is 225 billion.

As of 2017, 61% of the company's shares are owned by institutional investors, the largest holders of which are: The Vanguard Group, BlackRock, State Street Corporation.

The company's board of directors includes 13 people, including top managers of companies such as American Express and Boeing. The Council consists of four committees:

  • The audit committee is engaged in risk assessment, control of financial reporting, and performs internal audit functions;
  • the Governance and Corporate Responsibility Committee deals with the general principles of corporate governance and develops recommendations on corporate social responsibility;
  • The compensation and development committee is responsible for compensation policy and is also responsible for the development and evaluation of top managers P
  • The Innovation and Technology Committee develops the company's approach to technical and commercial innovation.

Since 2016, he has combined the posts of Chairman of the Board of Directors, Chief Executive Officer (CEO) and President of the company. David Taylor, who has been working for the company since 1980.

Activity

  • Fabric & Home Care (detergents) - production of washing powders, detergents and cleaning products; in these categories the company occupies 25-30% of the global market; main brands - Tide, Ariel, Downy, Gain, Cascade, Dawn, Febreze, Mr. Clean, Swiffer; the share in revenue in 2016 was 32%, in net profit - 27%.
  • Baby, Feminine & Family Care (children's and feminine hygiene) - disposable diapers (30% of the global market), feminine hygiene products (25% of the global market), toilet paper and paper towels (North America only, 40% of the market); main brands - Luvs, Pampers, Always, Tampax, Bounty, Charmin; the share in revenue in 2016 was 28%, in net profit - 26%.
  • Beauty (beauty) - hair and skin care products, deodorants; main brands - Head & Shoulders, Pantene, Rejoice, Safeguard, Old Spice, Olay, SK-II; the share in revenue in 2016 was 18%, in net profit - 20%.
  • Grooming (personal care) - shaving products (Gillette, Venus, Braun, Fusion, Mach3, Prestobarba; global market share is 65%) and household appliances (Braun); the share in revenue in 2016 was 11%, in net profit - 15%.
  • Health Care - oral care products (Crest, Oral-B), vitamins, other nutritional supplements and over-the-counter medications (Prilosec, Vicks, in partnership with Teva Pharmaceuticals Ltd); the share in revenue in 2016 was 11%, in net profit - 12%.

The company also has 4 functional departments:

  • Global Business Units (GBUs) - the main focus of activities is aimed at working with consumers, brands and competitors on a global level. Responsible for innovative implementation, profit and performance to investors.
  • Market Development Organizations (MDOs) - responsible for detailed study of the specifics of the consumer and supplier in each P&G market, are responsible for the local application of global initiatives emanating from GBU.
  • Global Business Services (GBS) - are responsible for supporting P&G’s business, including reducing the cost of interaction chains with partners to ensure the corporation’s competitiveness
  • Lean Corporate Functions (CF) - must ensure continuous implementation of functional innovation and improvement of capabilities within the organization

Products

Main article: List of Procter & Gamble trademarks

P&G is considered the pioneer of brand management. In 1931, the term “brand management” first appeared in an internal memo from Neil McElroy, an employee of the company’s advertising department. The company currently owns 23 brands with global sales exceeding $1 billion, as well as another 20 brands with sales exceeding $500 million. It is these 43 brands that are the engine of the company's growth and ensure annual sales growth of 10%.

Main brands of the company:

Competitors

Procter & Gamble's main competitors are global manufacturers of household chemicals and personal care products:

  • Colgate-Palmolive - toothpastes and brushes (Colgate, Elmex), soap and shower gel (Palmolive), deodorants (Mennen, Lady Speed ​​Stick), pet food (Hill’s), household chemicals (Ajax)
  • Unilever - shampoo (Clear, Sunsilk), toothpastes (Signal), deodorants (Rexona, Axe), soap and shower gel (Dove)
  • L'Oreal - shampoo (Fructis, Elseve), skin care (L'Oreal Paris), cosmetics (Maybelline), deodorants (Garnier), hair styling products (Studio Line), hair dyes (L'Oreal Paris)
  • Schwarzkopf / Henkel - hair styling products (Taft, got2b), hair dyes (Palette), shampoos (Schauma, Gliss Kur), deodorants, shower gels, soaps (Fa), skin care (Diademine)
  • Henkel - washing powders (Persil, Losk, Deni, Pemos), fabric softeners (Laska, Vernel), dishwashing detergents (Pemolux, Pril), household chemicals (Bref)

175th anniversary of the common business of soap maker and candle maker

The joint venture of soap maker James Gamble and candle maker William Procter became the largest company in the world in 175 years. Procter & Gamble today markets about 300 brands in more than 160 countries. the site decided to trace the history of the company, which is inextricably linked with discoveries in household chemicals.

The history of Procter & Gamble begins in 1837. It was in this year that candlemaker William Procter met soap maker James Gamble. Soon they began to work together - on August 22, an official contract was concluded. Each contributed $3,596.47 to the common cause.

Already in 1859, the company's sales reached 1 million US dollars. Procter & Gamble had 80 employees at the time.

Interestingly, during the American Civil War of 1861-1865, Procter & Gamble received large contracts to supply soap and candles to the northern army.

In 1879, the son of the company's founder, James Noris Gamble, a certified chemist, developed a formula for an inexpensive white soap similar in quality to imported high-quality olive oil soap. The soap was named Ivory.

The national weekly newspaper The Independent first began publishing advertisements for Ivory soap in 1882. It was Harley Procter, William Procter's son, who convinced the partners to spend $11,000 to advertise the soap nationally. It was then that the whole country learned about the purity of Ivory soap and its ability to stay afloat.

In 1915, the company expanded beyond the American market for the first time, building its first production facilities in Canada. The Canadian plant has a staff of 75 people. It produces products under the Ivory and Crisco brands.

In response to the rapidly growing popularity of perfumed cosmetic soaps, the company introduced Camay soap to the market in 1926.

It is with the Procter & Gamble company that the common expression “soap opera” is associated. The fact is that in 1933, the radio series “Ma Perkins” was broadcast in America, sponsored by Oxydol washing powder from Procter & Gamble. The popularity of the series leads to the company beginning to sponsor other soap operas. Fans of radio shows become loyal customers of Procter & Gamble products in stores.

At the same time, Dreft appeared - the first synthetic detergent (SMC) for household use. The invention of SMS was the basis for a real revolution in the field of cleaning and washing technologies.

In 1937, Procter & Gamble celebrates its centenary. The company has sales of US$230 million.

Just 5 months after the advent of television in the United States, P&G placed its first TV ad during a baseball game, an advertisement for Ivory soap.

1946 is the year of the appearance of the “magic laundry detergent” - Tide laundry detergent. Tide's new formula provides the best wash performance of any product on the market. By 1950, Tide's combination of superior quality and reasonable price made it the leader in the detergent market.

In 1955, the first fluoride toothpaste, Crest, appeared, clinical trials confirming that the paste protects teeth from caries.

In 1956, Procter & Gamble achieved sales of US$1 billion.

1961 - the year Pampers diapers appeared. A trial run of baby diapers is arriving in stores in Peoria, Illinois. After some improvements, better and cheaper disposable diapers are appearing on the market. Gradually, they are becoming the most convenient way to swaddle babies, replacing traditional gauze diapers.

P&G entered the global coffee market by acquiring the Folgers brand in 1963.

In 1967, Ariel washing powder appeared on the market, which over time became one of the company's leading products among SMS on a global scale.

In 1983, the company launched Always/Whisper, excellent quality women's sanitary pads. After 2 years, the product reaches a leading position in its category.

In 1986, P&G invents the same product for washing and caring for hair - Pert Plus/Rejoice (2-in-1 shampoo and conditioner). This product is quickly becoming the world leader among shampoos.

In 1987, the company expanded its presence in the personal care category in the European market by acquiring the Blend-a-Med and Blendax line of toothpastes.

Two years later, P&G entered the perfume and cosmetics market by acquiring Noxell and its world-famous brands Cover Girl, Noxzema and Clarion. The company's sales reached 20 billion US dollars.

In 1990, the company expanded its presence in the men's personal care market by acquiring the Old Spice brand.

A year later, the acquisition of Max Factor and Beatrix strengthened the company's presence in the global market for cosmetics and luxury perfumes.

In 1991, Procter & Gamble entered the Eastern European market, opening offices in Czechoslovakia, Hungary, Poland and Russia in 1991.

In 1992, P&G introduced Pantene Pro-V to the market. Soon this small brand, acquired as part of Richardson Vicks, becomes the fastest growing shampoo brand in the world.

In 1993, for the first time in the history of the company, more than 50% of sales were made outside the United States.

The company is expanding its presence in the feminine hygiene products category. In 1997, the Tampax brand was owned by P&G.

In 1999, P&G expanded its portfolio into pet food products by acquiring Iams, a world leader in premium pet food.

In 2001, P&G acquired the Clairol business from Bristol Myers Squibb Co. The Clairol brand is one of the leaders in the global market in the category of hair coloring products.

In 2002, P&G celebrates its 165th anniversary. The company has achieved sales of US$40 billion and has 12 brands in its portfolio with sales of over US$1 billion each. These brands account for more than half of the company's sales and revenue. These include Pampers, Tide, Ariel, Always, Pantene Pro-V, Charmin, Bounty, Iams, Crest, Folgers, Pringles and Downy.

In 2003, P&G acquired a majority stake in the global hair care market leader Wella AG, giving P&G a strong presence in the fast-growing professional hair care segment.

In 2005, Procter & Gamble and Gillette merged. World famous brands such as Gillette, Braun, Duracell and Oral-B have been added to the P&G family of brands.

History in logos:

Illustrations courtesy of P&G

Currently, the company's portfolio includes more than 300 brands. Of these, 22 brands have a turnover of more than US$1 billion each (Pampers, Tide, Ariel, Always, Pantene Pro-V, Charmin, Bounty, Iams, Crest, Folgers, Pringles, Downy, Gillette Mach 3, Dawn, Oral-B, Olay, Wella, Actonel, Duracell, Gillette series, Head&Shoulders, Braun). P&G launched Gillette Fusion ProGlide and acquired air freshener brand Ambi Pur. The Ace brand became P&G's twenty-third billionaire brand. Procter & Gamble products are presented in 38 categories of consumer goods. P&G has more than 135,000 employees in the 80 countries where P&G has offices.

P&G in Russia

Since its opening, the Russian division of P&G has become one of the most dynamically developing in the global P&G system. Today the company sells more than 70 brands in Russia and has leading market shares in 3/4 of product categories.

P&G was one of the first companies to enter the Russian market after the fall of the Iron Curtain. In his new book “Procter & Gamble. The path to success in Russia" John Pepper, ex-president of Procter & Gamble, described the development of P&G business in Russia in the difficult 1990s. The author was directly involved in the planning and implementation of the company's entry into the Russian market, he visited Russia several times and, as he repeatedly emphasizes in the book, fell in love with the country, its people and culture.

The official representative office of the Procter & Gamble Company was registered in Moscow in 1991, and a few months later the joint venture “Procter & Gamble USSR” appeared, the participants of which were St. Petersburg State University and Procter & Gamble EE Inc.

Vidal Sassoon Wash&Go is the company's first product to enter the Russian market. One of the primary tasks at that time was the organization of our own production in Russia, as a result of which the first contacts were established with the Novomoskovskbytkhim plant in Novomoskovsk, Tula region.

Vidal Sassoon Wash&Go

When entering the Russian market, Procter & Gamble decided to rapidly implement a regional rather than country strategy, in contrast to its previous international initiatives. Pursuing a regional penetration strategy, P&G categorized Eastern European regions based on their commercial attractiveness. Moscow and St. Petersburg were included in the most attractive group for the company, along with Czechoslovakia, Hungary and Poland.

In early 1992, just weeks after the collapse of the Soviet Union, P&G opened an office in Moscow. Since the opening of its first representative office, the Russian division of P&G has become one of the most dynamically developing in the global corporation system.

One of the problems that the company faced at the very beginning of its work in Russia was the lack of retail stores and a standard P&G distribution system for goods. To market its products, P&G used open-air markets, where aspiring entrepreneurs sold goods directly on trays, tents or stalls.

Soon sales of P&G products began in Moscow. According to an agreement with P&G, in December 1992, the Novomoskovskbytkhim plant began contract production of detergents. In 1993, sales expanded beyond Moscow and St. Petersburg. P&G wins the investment tender and acquires the first stake in Novomoskovskbytkhim JSC. The production of Wella brand shampoos and balms has begun in Dzerzhinsk.

In 1994, the company's office moved from St. Petersburg to Moscow. By the mid-90s, P&G represented 15 brands on the Russian market. In 1997, a new distribution center was built on the territory of the Novomoskovskbytkhim plant. A regional trade office is opened in Yekaterinburg.

In 1998, the investment program in Novomoskovsk was completed. Novomoskovskbytkhim begins production of Ace liquid bleach. A regional sales office is opened in Rostov-on-Don and Novosibirsk. However, P&G was forced to cut production and staff during the 1998 crisis. Despite all the difficulties, the company returned to profitability ten months after the onset of the economic crisis and was able to fully recover by 2000.

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By the end of the 90s, P&G already owned a controlling stake in the Novomoskovskbytkhim plant. In 2003, an agreement was signed with OJSC Svoboda (Moscow) for the contract production of Camay toilet soap and Safeguard antibacterial soap. By the mid-00s, more than 30 brands were already represented in Russia. The volume of investments in the Russian economy exceeded $150 million, and in 2005 the volume of investments already exceeded $200 million. In 2006, after the merger with Gillette, the Gillette, Duracell, Braun, and Oral-B brands joined the P&G family. The merger of P&G Prestige Beaute with Cosmopolitan Cosmetics in Russia forms a new representative office of P&G Prestige Products Russia.

Last year the company celebrated 20 years of presence on the Russian market.

 

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