Advertising printing on the back of the check. Advertising on the receipt tape. Service: printing of advertisements on the receipt tape

To receive additional information for prices and exact aspects of the service, check with a representative INKR.

INKR provides the service of applying full-color and one-color (without halftone) printing on receipt tape.

Check being fiscal document, proving the fact of making a purchase or providing a service, began to play the role of an information carrier as well. Using given view advertising, you provide your clients and customers with a variety of information (texts, pictures, photos) about the activities of your company or store, about the services provided, promotions and discounts: logos, images of goods, discount coupons.

Advertising is time-tested. The established sustainable practice of using check (cash) tapes, as effective advertising in western retail... Of course, there is a chance that the consumer will simply knock out a check without looking at it - after all, the white tape cannot interest anything. But in this case, the check has become an original bright novelty that attracts attention!
The strongest benefits of other types of advertising are combined. In advertising on check tape(cash register, terminal) combined address mailing, the most effective, but at the same time expensive form of advertising, as well as the massive distribution of free leaflets, newspapers that are relatively cheap. Imagine advertising on the cash register as handing out original flyers to a huge audience at no great expense. Estimate how much it might cost to print 600,000 leaflets and issue a monthly wages 20 people hired to distribute them, and everything will become clear. All the necessary information (phones, addresses, terms, conditions, etc.) is placed on the cash register receipt tape and is taken away by the buyer.
Competitive advantages are achieved through the use of a new marketing tool that gives you an edge over competing businesses. You, as an advertiser, promptly and massively inform the target audience about new products, the beginning of sales and other promotions, about the opening of new stores, the relocation of old ones, etc.
Low cost of advertising. The information printed on the cash register represents the maximum efficient view advertising versus traditional high-priced media. Cost of one contact with a representative target audience depending on the point of sale, the network varies in the range from 7 to 10 kopecks. The success of this type of advertising is guaranteed if only because it can be calculated. You will know exactly how many times your ad on the check fell into the hands of customers

Full color receipt tape printing can suit a variety of creative ideas.

Draw your attention to. Prices are basic, the final cost depends on the content: the complexity of the design, the presence of graphic elements in color, the required print batch. To clarify the full cost, please contact our managers by contact numbers. We are always happy to help you.

The base cost of printing depending on the size and number of pieces

	Amount

Size 35 x 20 mm
Size 47 x 22 mm
Size 66 x 22 mm
Size 85 x 27 mm
Size 100 x 20 mm
Size 100 x 30 mm

We offer the customer three options for placing advertisements on the receipt tape:

location of the advertising module on every third check,
location of the advertising module on every second check
location of the advertising module on all punched checks.

Will advertising for 15 kopecks work?
We can say with confidence: "Yes! Advertising for 15 kopecks works! "
Do your customers make purchases in stores, refuel their cars at gas stations, visit pharmacies, make payments in payment terminals and at the Russian Post? So why not present your products and services to them at the moment when they are loyal?
We offer the placement of full-color modules in the networks of our partners. Thus, you get as close as possible to the target audience of your customers.

Accommodation cost:

We bring to your attention the parameters of advertising placement with the indication of the price for 1 advertising contact(full-color advertising layout on a ribbon) for various editions, on different types tapes used in the trading networks of our partners.

Belt type No. 1: width 57 mm.
(winding 30 meters)

Belt type No. 2: width 80 mm.
(winding 80 meters)

The indicated prices do not include the cost of the design of the advertising layout placed on the cash register;
The listed price does not include shipping costs finished products;
The circulations indicated in this table are fixed and can be adapted for required amount only by summing values;
For orders with a multiple increase in the maximum circulation - the price parameter is considered only upon an individual request to the customer service department.

Minimum circulation: 5000 videos(from 2200pcs to 7000pcs depending on the size of the tape).

Ordering the cost of a flexo form for 1 color - 15000-17600 rubles, two colors - 19500-23000 rubles. Price for a roller with print 57mm * 40 (30 meters) - 38 rubles. roller, 80 * 80 (54 meters) - 59 rubles. roll.

Term 2-3 weeks printing 1-2 colors. Time for making a layout for advertising design on receipts: 2-3 days.

Description

Advertising on checks is suitable for many types of businesses, goods and services to the public. Allows you to segment advertisements for buyers, for example, show advertisements for the nearest real estate agency in a certain area, or display advertisements for wealthy clients only in expensive supermarkets, etc.

Delivery format of tapes: 80x80, 57x40, 80x65, 57x30, 57x60 (for KKM), as well as the diameter of the sleeve (12,18,24).

The printing made on the back of the receipt tape can be both color (4 + 0) and monochrome (1 + 0). The cost of a print run is determined primarily by the number of rollers and their type, size, and secondly by the color of the design print.

Full-color printing of your design on the reverse side of the receipt tape using the full range of colors. Sometimes only 2-3 colors are enough for inexpensive advertising.

Popular tape sizes

The paper for the receipt tape is cut on machines with a width of 57 mm. The length of the strip in a roll is 21 m. The receipt tape 57 is wound on a sleeve with a diameter of 12 mm.

A tape with a width of 80 mm is made of thermal paper. Receipt tape 80 can be cut from facsimile paper and is 55 g / m2 thick. The length of the strip is different, the running length of the belts is 19-30 m. Standard bushings with a diameter of 12 mm are used.

Types of business for advertising on feeds

Especially popular in printing a logo on a cash register are: beauty salons, design studios, restaurants / cafes, fitness clubs, kindergartens, dance schools, tourism, hotel business, medical services, notaries and translations, massage parlor, rental services, printing house, car service, atelier.

width from to mm.
length from to mm.

When ordering the development and drawing of the design, and printing on the cash register in the Price Label company, you get a comprehensive service in one place.

Delivery options:

		Apparatus models that the belts are suitable for
thermal tape		KASBI 02K, LADOGA-K, OKA-102K, OKA 600K, FELIX-02K, EKR 2102K, EKR 2102F, EKR 3102K, atol 30f, atol 90 f
thermal tape		AMS 100K, AMS 110K, MERCURY 115, MERCURY 130, MINIKA 1103F, Orion 100K, PRIM-21K, SPARK-617TK, SPARK-700TK, Felix RK, SHTRIKH-MINI-K, SHTRIH-FR-K, ELVES MICRO-K, ELVES-FR-K, EKR 2102K, EKR 3102K, Verifone VX520, ATOL 11F
thermal tape		MEBIUS-2K, Mercury MS-K, MiniMax-MK, PRIM-08TK, PRIM-09TK, PRIM-60TK, PRIM-88TK, SPARK-700TK, SP101FR-K, Felix3SK, SHTRIKH-COMBO-FR-K, Shtrikh-Mini FR-K, BEETLE-K, BEETLE-20K, BEETLEPOS-K, NCR, OMRON, POSprint FP410K
two-layer
two-layer		Samsung ER-250 RF (with cartridge), EKR 2102.K, ELVES MINI, NCR RealPOS Tiger FIT-K, SHARP 250F
two-layer		ACCORD KF
two-layer		Barcode-950, M-Star
single-layer capillary		2102K, 3102K, Samsung ER-4615 RF, Sam4s ER-4615 RK
single-layer capillary		Mercury 112F, Samsung ER-250 (without cartridge)
two-layer capillary		EKR 2102K, EKR 3102K
two-layer capillary		Samsung ER-250 (without cartridge), SHARP 250F
single layer		Oka 2000, ELECTRON NCR, EKR 3102, ELVES 01
single layer		Mercury 111F, MICRO 105F, Oka A100F, Oka 400F, Oka 500F, OKA 600K, Oka 2000F, Oka 2500F, EKR 3101.1F, EKR 3102F
single layer		Oka auto, EKR-2102F, EKR-3102.3F, Samsung ER-4615 RF, Sam4s ER-4615 RK, OMRON (two-station
single layer		Mercury 112F, Mercury 114F, Mercury 115F, Mercury 120F, MICRO 103F, MICRO 104F, EKR 2102F, Samsung ER-250 RK, SHARP ER-A250RK
single layer		EPSON TM-U950 R, GARANT-K, MEBIUS-8K, MiniMax-MK, PRIM-07K, SHTRIH-950K, EKR-2102, OMRON (three-station), BEETLE-K, BEETLE-20K, BEETLEPOS-K, IBM SureOne- K, IBM SurePOS-BK, IBM SurePOS-K, IBM SurePOS-SK, GEG POS MASTER
single layer		MEBIUS-7K, BEETLE-K, BEETLE-20K, BEETLEPOS-K, IBM SureOne-K, IBM SurePOS-BK, IBM SurePOS-K, IBM SurePOS-SK, GEG POS MASTER, M-Star

Each of us goes to a supermarket, sometimes several times a day. Often we take the check with us, which means that we bring home the advertisement with it. In this article, you will learn about full color advertising on the back of a check.

Advertising on checks: features

Area targeting. Distribution of advertising only in the area of residence. As a clothing store owner or manager, you can choose specific supermarkets rather than their entire chain.
Large customer flow. The traffic of supermarkets is from 30 to 500 thousand per month, depending on the city, the level and size of the supermarket.
Regular contact. Every resident of the area visits the store at least once a week. Imagine how many contacts with advertising announcement will be in 1-3 months!
Low cost - less than 50 kopecks per contact.
A small number of advertisers on each check.

The size of the advertising space varies depending on the size of the check. Standard size: check width - 8 cm, length - 4 cm. As a rule, no more than 8 ads are placed on a check at the same time, if there are few items in the check - 6 ad units. You can also purchase a double unit.

Advertising cost

The cost of placing in one point (supermarket, hypermarket, supermarket) starts from 6 thousand rubles. per month. The minimum placement period is 3 months. When concluding a contract for 12 months, there are volume discounts from 15%. Placement at each point starts from a certain month, so the advertising campaign must be planned in advance. Usually, the approval takes place a month before the start of the placement, because printing goes on the entire receipt tape, i.e. on a whole reel. This explains why the minimum placement period is 3 months. it is difficult to print a smaller volume, which would be enough, for example, for 1 month.

Advertising on checks can be placed not only in stores, but also in payment terminals, and other places at your discretion. The check is issued with the advertising surface facing up, so your ad goes straight into the hands of the buyer. And given the habit of many people to save receipts after a purchase, your message will reach the addressee, even when he is already at home!

We do not recommend placing on receipts only standard information about the location of the store, the range of goods or the services offered. V understanding potential client will attract a good offer on the coupon, for example, a 30-50% discount or a free service upon presentation of the coupon. For example, on the front side a receipt from a shop of household goods and perfumes you can place coupons for certain discounted goods in a given chain of stores, with a circulating one - advertising the services of the store itself (vacancies, packaging of goods, gift coupons, online service). Checks are also suitable for placing on them.

The Center-Polygraph company offers a service for printing receipt tapes. The image is possible both monochrome and color, with the simultaneous application of up to 5 vivid colors. Application method - flexography. The colors are bright, will not fade, will not fade. Flexo forms for printing are made for each project.

Printing method

For full-color printing (up to 5 bright colors) on a receipt tape, we use flexography or raster printing using flexible flexo forms (drums). This method is suitable for large print runs. The monochrome method uses a thermal transfer printer. Printing is carried out using a ribbon-ribbon. Manufacturing flexible forms takes 1 day, ready-made layout - up to 10 working days (including agreement with the customer).

Advantages

Serve advertising media;
Grab the attention of the consumer;
They perform an information function (for example, the phone number is indicated where you can report problems);
Multiple viewing (many keep receipts when doing home bookkeeping);
They work to maintain the company's image (recognizable colors and logos).

Scope of application

Commuter train tickets;
Checks in communication salons;
Scales with check printing in supermarkets;
Points of issue of orders from online stores;
Travel agencies;
Pharmacies (for example, to advertise a new drug);
Perfume and cosmetic stores (for example, during the period of holiday promotions);
Network shops children's goods;
Clothing and footwear stores.

Examples of advertising on checks

Why you should order printing on receipt tape from us

We print on a receipt tape 19 m long and 57 mm wide;
Minimum circulation - 240 rolls;
The term of production of the circulation is 7 working days;
When choosing a flexographic printing method, the production time for drums for printing is -1 day, for the production of a print run up to 10 working days;
In the absence of a ready-made layout for printing, we will develop it in accordance with the wishes of the customer;
In the absence of a ready-made sketch, the colors are specified using the Pantone / CMYK palette.

How to order

In order to order printing on a receipt tape, you must provide a layout for application, as well as indicate the amount of circulation.

It might be useful to read: