Business ideas with kids cafe. How to open a children's cafe: a detailed action plan. How to open a children's cafe in a small town

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Now open a restaurant is considered a promising and profitable activity. Especially attractive services for babies. Many businessmen are wondering how to open a children's cafe from scratch in order to make a profit with relatively small investments. Many factors and features will need to be considered.

A place to open a children's cafe

You will need to open an institution from scratch in a suitable area with many specialized institutions:

  • Schools.
  • Kindergartens.
  • Clinics.
  • Sports and fitness complexes.
  • Amusement parks.
  • Houses of children's creativity.
  • The zoos.

Walking around the city - the child is tired and hungry. Parents will look for an opportunity to feed the baby. Open nearby a cozy, brightly decorated institution will be helpful. In a small town, you need to establish a cafe taking into account the nearest competing institutions. It will be necessary to arrange parking for cars and prams.

Features cafe for children

Opening an institution from scratch for different age categories seems to be the same thing. This is a common misconception. Thinking how to open a children's restaurant from scratch, you need to understand the difference. It will not work to earn money on alcohol and tobacco products - the strictest ban has been introduced on such products. To establish a children's restaurant is not a trivial construction of a catering place, but the creation of a whole complex of entertainments so that the child feels in a small fairy world. It is necessary to establish a cafe for kids of different ages, expanding the circle of visitors from scratch and proportionally increasing profits. Starting to create a children's institution, so as not to burn out, it is worthwhile to analyze in detail the market for such institutions in the city and carefully study the demand for dishes. You will need to find out:

  • Advantages and disadvantages of competing institutions.
  • Standard mode of operation.
  • Examples of registration of the institution.
  • The approximate menu.
  • Possible additional services (holidays and children's games).
  • Service uniforms (clothing designed in a special style, so that   the kids were interested in talking with the waiters).
  • Services and entertainment for adults.

The interior design of the institution and special equipment

Open a children's restaurant is in a spacious bright room with 3-4 windows. It is necessary to provide a kitchen, a hall and think about the play area. It is better to open the room in an unusual style, so that children and parents will be interested. It is worth choosing bright colors and special paraphernalia from children's cartoons and fairy tales. Furniture should be made to order from scratch, providing visitors with comfort. In the design of furniture, sharp corners should be avoided, reducing the likelihood of injury to young visitors. Set the stage in the hall, necessary during various children's events.

You will need to open a play area interesting for children of various ages. On the walls you can hang pictures from various popular animated films. It is better that the hall does not intersect with the playing area. You should install several tables for table games in the company. A trampoline, a Swedish wall, slides with balls and houses will be excellent entertainment. A plasma panel must be hung on one of the walls, showing children's channels, full-length cartoons and favorite fairy tales.

Do not forget about the air conditioners in the premises of the cafe, providing visitors with a comfortable stay in the institution, prompting them to return again.

Tables and chairs are selected taking into account the physiology of adults and children. You should remember about installing special chairs for the smallest visitors (up to two years). Cooking really tasty and healthy food will help modern kitchen equipment.

Features cafe menu with a children's theme

The success of the institution is facilitated by a varied menu, including classic and original dishes, which is a feature of the cafe. From the classics, the menu should include various soups, cereals with fruits, french fries, pizza, drinks. Do not forget about desserts - children love sweets, so the menu should contain cakes, cakes, ice cream, pancakes with a variety of fillings, milkshakes. The food supply should be made original, using interesting decorations made from scratch from products or by purchasing ready-made edible figurines. It is better to arrange food in the form of drawings and scenes from cartoons. Design from scratch depends on the imagination of the cooks. The menu should be universal or you have to come up with separate dishes - for adults and children.

The necessary staff for the children's audience

Determining how to open an institution for kids, you need to understand that the staff is very different from ordinary. You should recruit waiters who love children and know how to find a common language with them. It is worth taking care of hiring teachers with appropriate education, looking after the kids on the playground, in order to avoid injuries or quarrels. Animators should be hired, providing children with entertainment - interesting contests, unusual games, performances on weekends and holidays. It is worth taking care of the costumes of these employees. Bright and colorful clothes, sometimes made independently from scratch, attracts the attention of children and causes interest. The chef should understand baby food, knowing how to cook healthy and tasty food, beautifully decorating dishes.

The menu should make unusual names of dishes that attract the attention of parents and children.

Additional services provided by the institution

The most popular birthday parties in the city. Parents should be given the opportunity to come up with an event scenario or chat with the animators, taking into account the wishes of the birthday person. In your own cafe there is an opportunity to come up with an action plan from scratch for the next month. The schedule of events should be placed in the institution, on billboards and on the cafe website. Opening an event is really in honor of something special:

  1. The holiday.
  2. Cartoon character or fairy tale.
  3. A popular children's game.

The organization of outbound holidays from scratch will be an excellent advantage of the institution for kids. Thinking how to establish a cafe for kids, it is necessary to consider various possibilities. For example, make cakes to order, in the form of various cartoon or fairy tales. And then deliver them directly to your home.

Children's cafe as a separate highly specialized catering establishment is gaining great interest among visitors of different ages. The relevance is due to a wide range of services that allow parents to make a holiday for their children and not to put much effort into it. In the playroom, children receive an emotional charge, and in the dining room both a children's menu and a universal one are presented. Therefore, it is worth thinking about starting an activity in this area - there is an opportunity to get good profit. For everything to work out, you need to draw up a detailed business plan for the children's cafe and determine what investments will be required, after which time the company will generate revenue.

Indicative project

Let us present for general familiarization the business plan of the children's cafe with the calculations in order to understand what costs arise at the initial stage (before the institution is opened) and how much time will still have to be invested in order for the cafe to pay back. As an example for calculations, we take the current children's cafe with the Penguin game room, located in the Republic of Mari El, the city of Yoshkar-Ola.

general characteristics

Kind of activity: cafe for children, entertainment for children.

Address: Mari El Republic, Yoshkar-Ola, 41 Chavayna Blvd. Detached 2-floor building with a central entrance. The facility is located in the city center on the boulevard, where there is a large flow of people, especially on holidays.

Room: 1st floor - dining room 90 sq. M. m, a bar counter with a showcase, a hot food delivery point, a kitchen, a washing room, utility rooms; 2nd floor - games room 50 square meters. m, sofa waiting area for parents, office space, smoking room. The total area of \u200b\u200bthe building is 400 square meters. m

Premises for rent.

Schedule: daily from 10 to 20 hours.

Number of visitors: at the same time in the dining room can be up to 100 people. For this, 15 tables of 5 seats and 5 tables of 3 places are provided. For babies under 2 years old in the hall there are highchairs for feeding. Given a large flow of customers, the cafe can serve up to 1000 visitors in a day.

The games room is designed for entertainment events and a festive table for up to 30 people. One event usually lasts about 2 hours. Up to 300 children can flow per day.

Service list

Dining room:

  • Breakfast
  • Lunches
  • Dinners
  • Tea Party.
  • Cooking, desserts.
  • Takeaway food.

Playroom:

  • Games for children.
  • Morning parties, birthdays, other celebrations.
  • Thematic shows, animators.
  • PHOTOSESSION.

The main menu of the cafe is represented by European cuisine, which includes:

  • Different kinds of ice-cream).
  • Sweet syrup (in assortment).
  • Cakes.
  • Baking is sweet, meat, fish, vegetable.
  • Holiday cake.
  • Milkshake (in stock).
  • Juices, drinks.
  • Tea coffee.
  • Salads, cold appetizers.
  • Porridge.
  • Soups (hot and cold).
  • Meat, fish, chicken (different cooking methods).
  • Side dishes.

The daily menu is prepared in accordance with the season, and a fasting and dietary table are possible.

Legal form

To start a project, you must register a legal form. In this case, there was an LLC, consisting of 4 founders - individuals who have their share in the business. One of the founders is appointed by the director.

For registration, select and specify the OKVED codes:

  • The main activity is code 56 "Activities for the provision of food and beverages."
  • Additional: 93.2 "Activities in the field of recreation and entertainment."

Form of taxation: STS (income minus expense). We indicate at the time of registration of the LLC.

Equipment for a children's cafe

It is supposed to open a cafe in which all food will be cooked in a personal kitchen. The kitchen room must be equipped with various items, which are listed in the table:

Type of equipment for the kitchen hall / bar number Price for 1 pc. total amount
Product refrigeration units 1 45 000 45 000
Refrigerator cabinet 2 22 000 44 000
High power electric stove 1 70 000 70 000
Ventilation umbrella 1 15 000 15 000
Electronic balance 3 (one per bar) 4 500 13 500
Work table 2 21 000 42 000
Microwave 2 (one for the bar) 7 000 14 000
Kettle (el.) 2 (one for the bar) 2 100 4 200
Oven 1 75 000 75 000
Washing compartment 2 11 850 23 700
Shelving for utensils and equipment 3 8 500 25 500
Ice Cream Showcase 1 27 640 27 640
Refrigerated display case for desserts and salads 1 34 700 34 700
Household appliances (blender, meat grinder, vegetable cutter and more) – – 350 000
Crockery, pots, pans – – 150 000
Total 934 240 rubles

In addition to production-type equipment for equipping a children's cafe, you must purchase:

Name number Unit price in rubles. Total amount, rub.
Cash register with a terminal for card payment 1 60 000 60 000
Light box 1 30 000 30 000
Furniture for the dining room:
Dining table 20 8 600 172 000
Dining chair 60 1500 90 000
Children's chair 10 1 200 12 000
Soft sofa 10 9400 94 000
Clothes rack 10 1350 13 500
TV 2 32 000 64 000
Playroom:
Soft sofas 8 9 400 75 200
Cabinet furniture (racks for toys)
High open 4 8 000 32 000
Low open 2 3 500 7 000
Closed low 2 4 700 9 400
Children's tables with chairs (set) 4 6 000 24 000
Toys many 250 000 250 000
Total 933 100 rubles

We have deduced the total costs that are expected to equip the kitchen, dining room and games room. In addition, furniture is necessary for administrative premises. This may take at least 500,000 rubles, the cost depends on an agreement with a furniture company.

Organizational moments

Equipping a children's cafe is not the only expense item for business owners. In order for the institution to begin work, it is required to go through instances that will require certain contributions for projects and permits. If the room does not have repair or the selected concept does not coincide with what we would like, funds will be required for the services of a designer, repair work and materials:

So, until the opening, we have to make investments in the amount of 5,157,840 rubles without purchasing the necessary raw materials for cooking, preparing events for the opening of the cafe and additional costs. You can safely lay 1,000,000 rubles on this. Additionally, the cost should be made to the column of own investments (about 1,500,000 rubles), which will have to be used for the smooth operation of the cafe until the institution reaches the stage of self-sufficiency. You may have to buy equipment as you go.

To summarize, to launch the project of a children's cafe with a games room, you need to invest 7,660,000 rubles. But this data may vary from current circumstances, choice of partners, prices, discounts and other beneficial offers.

Project launch plan

The opening of the cafe is scheduled for early summer. This is the most active period for a family vacation, the opportunity to eat ice cream, sit in a cozy place. Children's Day is a good occasion to open. Imagine all the stages of preparation in the schedule by month:

January February March April May June
LLC registration, paperwork +
Ordering a project for a designer +
The work of designers in technical and engineering equipment + +
Purchase of decoration and building materials +
Repair work + + +
System installation + +
Equipping with equipment, furniture, appliances, related products + +
Coordination and obtaining permits for opening a cafe from the fire service, SES and energy sales + +
Staffing, search agencies for organizing children's parties + +
Approval of the menu and price +
Cafe equipment cash desk and software +
Complete set of premises with cabinet and upholstered furniture, interior items +
Order of a printing company for the production of a printed version of the menu and price +
Marketing campaign +
Drawing up contracts for the supply of necessary products, first deliveries +
Opening of a children's cafe with a games room. Organization of a free holiday on the occasion of Children's Day +

To meet the deadline, do not delay the start of design and work with the designer in a distant box. In the course of work, unforeseen circumstances may arise that may inhibit the following steps. For control, do not hire an individual. It is better to take everything under personal responsibility and agree on everything yourself. Only then there will be no additional costs and the cafe will open on the appointed day.

We are staffing

Despite the fact that the cafe is just starting its work, the staff must be fully equipped. The institution works every day for 10 hours. People should rest. Two full shifts are needed. The work schedule can be sliding or alternating. We recruit employees in the kitchen, in the dining room, in the children's room.

  • Chef: 1 unit, 5-day working week from 11 to 19 hours, weekends on Sunday and Monday.
  • Cook: 4 units, 2 people per shift, work 2/2.
  • Confectioner: 2 units, 1 per shift, 2/2.
  • Assistant cooks and pastry chefs: 4 units, 2 per shift, 2/2.
  • Warehouse Manager: 1 unit
  • Sales clerk at the bar: 2 units. in shifts.
  • Waiter: 4 units, 2 per shift, 2/2.
  • Administrator: 2 units, in shifts.
  • The teacher in the children's room: 2 units, in shifts.
  • Maintenance woman: 2 units, in shifts.
  • Dishwasher: 2 units, in shifts.
  • Ancillary workers: 4 units, in shifts.

In addition, an animator leading the holidays can be invited to the state concurrently or with an agency contract. Each employee performs duties according to the job description signed at employment.

Salary costs are shown in the table:

Job title Number of units Salary of one employee, rub. Total amount, rub.
Chef 1 40 000 40 000
Cook 4 30 000 120 000
Confectioner 2 30 000 60 000
Assistant cook and pastry chef 4 15 000 60 000
Warehouse manager 1 18 000 18 000
Cashier 2 15 000 30 000
Waiter 4 15 000 60 000
Administrator 2 20 000 40 000
Educator 2 10000 20 000
Concurrent Accountant 1 12 000 12 000
Cleaning lady 2 12 000 24 000
Maintenance worker 4 8 000 32 000
Dishwasher 2 12 000 24 000
Total 30 600 000
Tax deductions 180 000
Consumption 780 000

For the first time, employees are set a fixed salary. When the profitability of the enterprise is visible, a revision of salaries is possible. An incentive system can be introduced to stimulate employees, depending on good visitor feedback. But it should be borne in mind that a sharp increase in the level of employee income can negatively affect the income of the cafe.

Children's Cafe Profit Ratios

To assess the profitability of the project in the business plan, we show the calculations of monthly revenue for the year:

Based on the fact that the children's cafe will open at the peak of visits, in the first months the revenue will be higher than in the cold period. The following indicators are taken for calculations:

  1. The average bill is 300 rubles.
  2. The number of visitors to the dining area in the summer season (June-September): weekdays - 500 people x 300 \u003d 150,000 rubles .; weekends and holidays - 800 x 300 \u003d 240 000 rubles.
  3. The number of visitors from January to May: weekdays - 300 x 300 \u003d 90,000 rubles .; weekends and holidays - 400 x 300 \u003d 120 000 rubles.

The game room will make a profit of about 700,000 rubles a month, provided that 5 events for children with an average bill of 5,000 rubles will be held per day. To determine the period when the net profit appears and the profitability is visible, it is necessary to calculate the monthly net profit.

We take as a basis for calculations a monthly profit of 3,500,000 rubles. Subtract the cost of salaries, taxes, rent (400 sq. M. X 700 rubles. \u003d 280,000), products, utility bills., Advertising campaign. The total amount of expenses may amount to 2,500,000 rubles. In the balance we get 900 000 rubles. Of these, it is worth setting aside part of the funds for unforeseen circumstances, for example 300,000 rubles. Investments in the opening of the cafe amounted to 7,660,000 rubles. After 12-13 months, the cafe will reach its payback. The funds invested in the project will be worked out.

The next summer season will bring a net profit of 1.5-2 million rubles. Revenue will grow, because the institution will gain recognition. Big cross plays a role, because the cafe is located on the central boulevard of the city.

Competition and the need for advertising

To understand which marketing strategy to choose for the project owner, you need to study potential competitors and understand if there is a threat on their part. In the same area there are cafes, coffee houses, bars. But they are aimed at adult visitors or youth. For family leisure, where it will be interesting and useful not only for adults, but also for children, there are no similar establishments. Therefore, fierce competition is not expected.

  1. Business cards and booklets can be laid out in child care facilities.
  2. Advertising in the media (newspapers, advertising catalogs that are laid out on racks in retail outlets).
  3. Creation of a site and page in social networks.
  4. Profitable cooperation with companies organizing children's parties. They themselves will recommend the cafe for birthday parties or other events.
  5. Attracting regular customers using the bonus system - a fixed or cumulative discount.

In addition to organizing ways to attract visitors and increase profits, do not forget about constant monitoring of the enterprise, finding new ideas for the holiday, recipes, adjusting the menu, and conducting anti-crisis events. For example, reducing the amount of the check in the morning, when the flow is minimal, will attract more people and increase profitability.

It is necessary to monitor how the staff works. The specificity of the cafe is the service of children and their parents, with the main focus on the child. If he likes, parents will not be able to refuse to rest only in this place. The staff should be polite, kind, so as not to cause discontent of visitors. It is also worth considering the original design of the uniform, which will correspond to the interior and the specifics of the establishment.

The more satisfied visitors, the more positive recommendations and new faces. Word of mouth is the best ad.

After conducting a series of studies, assessing the amount of investments and possible profits, we summarize: the opening of a children's cafe with a playroom in the center of Yoshkar-Ola was an excellent investment and gave constant profit for many years. It is possible that similar success awaits you in your area.

The opening of a children's cafe is an attractive prospect for visionary entrepreneurs. This niche is only gaining momentum in our country, but it already brings good profit to those who are ready to organize full-fledged children's leisure. Below is a detailed business plan for a children's cafe with calculations made for Yekaterinburg.

Brief description of the project (calculation for Yekaterinburg)

  • Starting investments: from 2,000,000 rubles.
  • Payback period: at least 10 months.
  • Annual net profit: about 1,600,000 rubles.
  • Break-even point: from 3 months.

Project Summary

Business idea: the opening of a children's cafe aimed at young families with incomes above the average and average, with children from 6 to 14 years old. They want to have a good rest, eat well and budget. Key benefits in this case will be prompt service, delicious food and the availability of an equipped play area.

Organizational form: IP or LLC. If you are planning a small cafe, then you can limit yourself to IP. A larger institution requires the opening of an LLC. It will be necessary to pay the state duty, obtain permits from the fire service and the SES (the premises of the cafe must comply with sanitary standards).

In this case, the transfer of registration of all documents to outsourcing will help reduce costs and time resources according to the business plan of the children's cafe.

Project Description

The target audience:couples aged 25-42 years, having children from 6 to 14 years old, with an average and higher income level.

Average visitors per day:   according to this business plan of a children's cafe, the number of visitors per day can vary from 40 to 120.

Children's cafe offers the following services:

Location: if you plan to open a children's cafe from scratch, think about its location. Competitive establishments nearby will increase the breakeven point. But proximity to recreation areas, access to the metro and convenient parking, on the contrary, will play into the hands.

The area of \u200b\u200bthe premises, according to this business plan, is at least 50 sq.m. When choosing a room, remember that it will need relevant documents on fire safety and compliance with sanitary standards (fire safety rules (PPB 01-03) and SanPiN 2.4.1.3049-13).

Schedule: from 11:00 to 20:00

The cost of opening a children's cafe is at least 2,000,000 rubles. Project financing is carried out at the expense of own funds.

Scheduling the launch of a children's cafe

Stage name 1 month 2 month 3 month
Drawing up a business plan +
Registration of IE or LLC, preparation of documents on fire safety and SES +
Search for premises, lease agreement +
Design decoration of the room and game room +
Purchase and selection of equipment for cafes and games rooms +
Obtaining permits + +
Staff search + +
Training + +
Launch marketing campaign +
Beginning of work +

Production plan

Equipment for a children's cafe

An approximate list of equipment needed to open a children's cafe.

Equipment number Cost in rub.
Furniture (in the hall and game room)
  • 10 tables
  • 40 chairs
  • 2 children's rugs
  • 4 floor hangers
  • 2 sofas
  • 4 armchairs
  • Bar counter
  • Game maze
  • Inflatable pool with balls
  • Information desk
  • 10 baby chairs
  • 2 small children's tables
  • 4 sets of blinds
  • 20 sets for a table (napkin holder, a set for salt / pepper, toothpicks),
  • 4 pillows
  • 10 vases
  • 20 candles (for decor)
 320 000
Kitchen equipment
  • Cabinet oven
  • Six-burner electric stove
  • Pizza oven
  • Frying surface
  • Dishwasher
  • Coffee machine
  • Mixer
  • Meat grinder
  • Juice cooler
  • Refrigerator
  • A set of dishes for 50 people (glasses, cups, spoons, forks, saucers, knives, plates for first and second courses)

Additionally taken into account in the total cost:

  • 10 towels
  • 20 tablecloths
  • 12 packs of napkins (for tables),
  • special clothes for staff (for waiters and cooks, 4 sets)
 480 000
Educational games and soft toys in the playroom.
  • 3 board games (monopoly, sea battle, walker)
  • Synthesizer
  • Cubes and lego
  • Puzzles and mosaic
  • 10 coloring pages
  • 4 educational posters
  • 10 soft toys
 100 000
Books and TV 200 books and 1 TV 100 000
Office equipment for employees
  • Cash register with 4 tapes
  • Xerox Printer
  • Paper
  • Stationery 4 sets (pens, pencils, erasers, etc.)
 80 000
Cookies for every table in a cafe 20 boxes of cookies (48 packages of 4 cookies each) OREO 20 000
Total: not less than 1,100,000

Organizational plan

State formation

Service can help concentrate on business development without being distracted by paper work. Enjoy its benefits - the first month is free.

Marketing strategy

Plan of marketing expenses at the opening stage:

Expense item number Cost in rubles
Leaflet making / distribution 1 leaflet / 2000 pieces 10 000
Writing a chain of announcements / posting on social networks month 30 texts / 200 resources 27 000
Placement of articles in online media, on forums 12 press articles 35 000
Menu development (design) / manufacturing 2 menus (special offer: dinner delivery and main) / 3000 23 000
Creating and placing a banner on the forums of the area 2 banners / 80 sources 15 000
Performance of artists at the opening of cafes and souvenirs for children Musical group / 50 baskets with children's toys 40 000
Total: 150 000

* The calculation was made taking into account the costs at the initial stage of the project. Monthly advertising costs do not include the manufacture of signs with the name and manufacture of additional banners.

Financial plan

Planning for starting month expenses and annual income

According to the business plan for the opening of a children's cafe with a games room, you need to invest about 2 million rubles.

  • For equipment, repairs and design: 1,100,000 rubles.
  • For salary: 450,000 rubles.
  • For advertising: 150,000 rubles.
  • For rent, lawyers, security, outsourcing: 250,000 rubles.
  • Reserve fund: 50,000 rubles.

Revenues for the year range from 1,600,000 rubles.

Risk management

The main factor is competition with closely located fast foods (most have a children's menu). A well-thought-out children's space, comfortable interior and a good entertainment platform will help to reduce the risk - master classes, entertainment shows, and animator services.

Another significant risk is unplanned expenses. Young visitors usually do not stand on ceremony with objects surrounding them. In a children's cafe, individual elements of the interior or components of the game room can break and deteriorate more often than in a normal institution. Competent financing will help minimize risk: lay a certain amount for force majeure expenses. And when decorating, give preference to the most durable materials with a high class of wear resistance.

Recently, more and more people eat outside the home, however, many formats of catering are not suitable for visitors with children. Firstly, many institutions play loud music, secondly, there are no comfortable chairs for children, thirdly, the format of the institutions does not allow children to make noise and run around the room, as the noise prevents other visitors who came to relax in silence and work . The solution to these problems will be the opening of a children's cafe, where the recreation areas for children and food will be divided.

The menu will include both an adult and a children's menu, which can take into account the characteristics of baby food together with nutritionists.

A distinctive feature of the children's cafe, in addition to equipped chairs, special food and children's decoration of the cafe, will be a play area. Parents who want to relax can continue to chat at the tables, giving their children to the playroom. The animator will control and entertain the children, according to the action plan. Cafes can also be closed for private parties. For example, for a birthday, New Year's party, graduation of a kindergarten. Then the administrators and animators, together with their parents, think over what kind of entertainment topics to choose, which menu to make, whether adults will participate in the holiday program.

The cafe itself will already be equipped with a play area. There are quite a few varieties of gaming zones, the most popular are:

  • trampoline complex
  • maze
  • children's town with houses
  • dry pool
  • room for master classes (culinary, art), etc.

It is imperative that there are a large number of toys, whiteboards, pencils, felt-tip pens, and coloring books so that children are interested in spending their time.

Thus, the success of a children's cafe will depend on how comfortable both children and adults will spend time. Despite the high investment costs, a cafe can be effective and quickly reach a profit.

The amount of the initial investment is 2 613 000 rubles.

Break-even point is reached. on the thirdmonth of work.

Payback period: 17 months.

Average net profit: 143 000   rubles.

2. Description of the business, product or service

A children's cafe should be located in a room with an area of \u200b\u200bat least 400 m2, on which a service room and a game room will occupy the majority, as well as facilities for a kitchen, a bar, a warehouse for storing products, a utility block and bathrooms.

Convenient location, parking and proximity to childcare facilities can increase the attendance of the institution.

In the business plan, consider a children's cafe with a play area, which includes houses and labyrinths for children, in addition there will be tables for drawing and applications. The seating area includes 15 tables, so the cafe can accommodate up to 60 people at a time, not including small children, for whom special tables and chairs are equipped.

The cafe menu is based on Russian and European cuisine; a separate children's menu has been created for children. The menu will consist of salads, first and second courses, which form an average bill of about 1200 rubles. The menu also includes unusual desserts and drinks in a children's theme. Children's cafes usually do not sell alcoholic beverages.

It is important to understand that the entire hall and the game room should be decorated with children's decorations, and in order for people to be interested in coming to the institution again and again, after every certain period of time, they need to invite a decorator for additional decoration. For example, on New Year's Eve there should be a New Year’s atmosphere with a Christmas tree and Santa Claus animator, for Halloween there should be pumpkins and other themed decorations everywhere. Thus, visitors will enjoy the atmosphere of novelty and it will be interesting to spend their holidays here.

Children's cafe will work daily from 11.00 to 22.00, but it is possible to change the mode of operation when closing the cafe for a private event.

3. Description of the market

The target audience of the children's cafe is both children and adults. However, it is worthwhile to understand that among adults, only those who have children will visit the cafe. The most interesting thing in the game rooms will be children under 12 years old, so the classification of the children's audience looks like this:

  • Children under two years old will be constantly with parents;
  • Children from two to six years old also need parental control, but many entertainment from the playroom is already available to them;
  • Children from six to twelve years old can play both independently and with the animator. With them you can conduct various competitions, educational events. Children of this age will be the main target audience.

In addition to the fact that people can come just as families, a children's cafe is closed for events for certain groups. Thus, the target audience can also be an entire school class, a kindergarten group, a section group, as well as all the friends of one child who has a birthday.

Advantages and disadvantages of the project are shown in the table:

Strengths of the project:

Project weaknesses:
  • Unusual playground
  • Joint rest with children;
  • Little competition in the market.
  • Limited target audience;
  • High average check

Project Features:

Threats to the project:
  • Development of a network of children's cafes;
  • Organization of outdoor events and banquets.
  • Franchise sale
  • Higher prices for products, rent, energy;
  • Opening a similar institution in the city with a new concept
  • Unqualified staff of waiters and animators (not taking into account the peculiarity of working with children)

4. Sales and marketing

The marketing campaign of a children's cafe should be based on the fact that as many people as possible learn about the new institution. If in small cities up to 300,000 people there is a likelihood that such a cafe has not yet existed and the effect of novelty will work, then already in cities with over one million people, it is necessary to correctly build all the promotion channels.

Firstly, even before the opening of the cafe, you need to create accounts on social networks, launch an action, for example, all visitors on the opening day, have a free dessert, and start promoting it. So, it is likely that on the opening day, people will already know about your establishment and some of them will come to this action. Posting photos on social networks with a full hall on the opening day will tell the target audience that the institution is popular and must be visited.

Secondly, you need to use all the standard tools: posting ads (especially near schools and kindergartens), distributing leaflets directly near the cafe, as well as in crowded places of the target audience. You can also distribute flyers inside educational institutions, for example, to teachers, having promised a good discount when visiting a cafe with a group of 10 people or more.

Thirdly, to attract a new audience, you can invite popular artists of the city to the opening or to an organized holiday, as well as participate in charity events.

5. Production plan

6. Organizational structure

According to the staffing table, 14 people will work in the children's cafe, not including the owner. The owner will carry out strategic management, be responsible for the work of the institution, work with administrators and the chef. Creation of the concept of an institution, promotion of new ideas is also in its competence. Earned salaries to the owner will not be charged, the owner will receive dividends from profits. After the company begins to pay off, the owner can hire a director with a salary and bonus part.

Thus, the owner mainly manages the chef, administrators and accountant.

There are two administrators in the staffing table, working in shifts with a schedule of two in two, from 11.00 to 23.00. Each of the administrators recruited two waiters and an animator on their shift.

The duties of the administrator include maintaining cleanliness, creating an atmosphere in the service room in accordance with the concept of the institution, staff training and preparation for events in conjunction with the animators. The administrator's payment consists of the salary part and percent of the total sale on the menu and on holidays.

The waiters, in addition to a small salary, receive interest from sales on the menu, as well as tips. The salary of animators consists of a salary and percent of the holidays. When hiring animators, it is important to consider their professional skills in working with children.

The chef is responsible for the management of the kitchen; two senior chefs, two chefs and two dishwashers are subordinate to him. Work, as in the hall, is carried out in shifts with a schedule of two through two. The kitchen ultimately has to fulfill duties from developing a menu to the timely delivery of ready meals to the service room. A prerequisite for staff is the availability of medical books.

A cleaner will also work in the cafe, which will be part-time and will have to maintain cleanliness in all rooms throughout the day.

The accountant will be entrusted with the duty of submitting reports, personnel records management, and also the calculation of dishes in conjunction with the chef.

Fixed costs Salary The number of employees Amount
Administrator30 000 2 60 000
Chef35 000 1 35 000
Senior cook30 000 2 60 000
Cook25 000 2 50 000
Waiter10 000 4 40 000
Cleaning lady18 000 2 36 000
Dishwasher20 000 2 40 000
Animator10 000 2 20 000
Accountant25 000 1 25 000
Insurance premiums

109 800
AND facebook photo

475 800

A full calculation of payroll for 24 months, taking into account the premium portion and insurance premiums, is presented in the financial model.

Despite the large number of catering establishments in our country, there is a lack of specialized cafes for children, especially for medium and small cities. Such places for young visitors are very popular, and there is a very reasonable explanation.

In children's cafes everything is thought out - a bright colorful design, comfortable ergonomic furniture, a menu that includes the favorite delicacies of kids and, of course, entertainment programs, from which visitors get an unforgettable experience. Demand for entertainment outlets for children is very high. This fact should attract the attention of novice entrepreneurs, since with the proper organization of the cafe, its activities can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the features of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic beverages and tobacco products. It is known that it is alcohol and cigarettes that make the owners of entertainment establishments a good profit. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend substantial money on the purchase of appropriate licenses.

It is also worth considering the features of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a children's audience. The list of dishes should include milkshakes, juices, carbonated drinks, desserts and salads of exotic fruits that are loved by children.

As practice shows, children spend most of their time in cafes playing games and taking part in fun shows. Animator programs are particularly successful, so businessmen should pay special attention to the selection of professionals who can provide interesting and exciting shows.

Important:   novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such institutions, then develop their own project for a children's cafe and think through a list of unique services for potential visitors.

Business Registration

Cafe for children as a business is subject to mandatory registration with the tax service. If you plan to open a small business, it will be enough to formalize individual business. This procedure does not take much time, and its cost does not exceed 800 rubles.

For large cafes, LLC design is preferred. This will enable the entrepreneur to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee of 4 thousand rubles, as well as 10 thousand as the organization’s authorized capital.

Individual entrepreneurs can choose STS as a tax system, and UTII for companies registered as legal entities. After registration, the entrepreneur needs to obtain permits from regulatory organizations, such as:

  • Rospotrebnadzor;
  • fire inspection;
  • sanitary and epidemiological service.

It is worth taking permission from local authorities. Please note that a cafe for children, like other catering establishments, cannot work without quality certificates for toys and food. In addition, you will need to have in the package of required documents:

  • an agreement with the owner to rent a room;
  • work contracts with staff;
  • contracts with suppliers.

If an entrepreneur wants to open a bar from scratch, he must know that the presence of invoices and quality certificates for each food supply is a prerequisite for work. In addition, all employees are required to be at the workplace, having a sanitary record with them.

Important:   depending on the type of activity, whether it is a children's cafe, a vegetable business or its own production, the entrepreneur needs to indicate when registering the OKVED. In this case, the code 55.30 - “The activity of restaurants and cafes” is suitable. Detailed information on the work of small and medium-sized enterprises (for example, how to pay taxes on salaries) can be found in the department of the Federal Tax Service when contacting the appropriate specialists.

Concept selection

The choice of the concept of the enterprise should be approached with particular responsibility, because not only its attendance, but also the level of income will depend on this. Cafe for young visitors is a special place where every child should enjoy the time spent, for which you need to create the necessary conditions. First of all, it is recommended to carefully consider the design of the room, the decor, the color scheme, and also correctly divide it into certain zones - areas for eating, conducting shows, game rooms, places for recreation.

Be sure to have to carefully work out the concept of a playground for young visitors. To make the pastime of children fun, you can organize:

  • attractions
  • a place for intellectual games;
  • amateur corner.

In addition, it is worth considering the option of organizing outdoor activities for visitors, for which it should be equipped with sports equipment, slides, carousels and a pool with balls. Please note that the playroom should provide a high level of safety for children, so the equipment must be selected with a soft finish that excludes injuries.

To effectively develop the concept of a children's cafe, a novice businessman can conduct an analysis of competing organizations and, based on the data received, come up with his own “highlight”. To do this, it is necessary to determine what kind of leisure time would be interesting for children and their parents, what dishes and drinks should be included in the menu, should it be worth focusing on the organization of full breakfasts and dinners. A businessman must understand that without a preliminary detailed analysis of this niche, investing his own funds will be pointless and risky.

Search for premises

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Internal areas should be at least 100 m? and include:

  • dining area;
  • venue of the games;
  • office space;
  • installation of attractions;
  • administration office;
  • the kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, it will be required to organize a platform for roller skating, installation of trampolines, slides, etc. You can open a cafe for children in the city shopping or entertainment center, on the ground floor of a suitable residential building, or look at a separate building for these purposes.

It is extremely important that the cafe can be easily reached, a spacious car parking should be located near it. It is also worth considering the possibility of implementing a thematic exterior design that will attract a large number of customers. An important point that you need to pay attention to when choosing a room for a cafe is the availability of good engineering communications. These include:

  • sewage system;
  • water pipes;
  • power grid and lighting system;
  • supply and exhaust ventilation;
  • fire alarm;
  • cCTV and security systems.

The electric system is subject to increased requirements, since it is required to withstand a significant consumer load, because a large amount of equipment will be connected to it. In a residential building, you can also open a cafe for children, but it should be borne in mind that the building should not be demolished. Such information can be obtained at the BTI and the city’s architecture department.

As a rule, in residential buildings they look for areas for opening such types of businesses as, for example, a grocery or tea shop, hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the rental price is low. SanPiN 2.3.6.1079-01 sets out the requirements for premises for catering establishments, which should be followed. As for the price for rental space, its average size is 120 thousand rubles. It is worth remembering the need for repairs, which will have to spend about 200 thousand rubles.

Equipment purchase

The purchase of equipment for a children's cafe will require considerable investments from the entrepreneur. To open a business, you need to equip the kitchen, gaming halls, purchase equipment, furniture, as well as auxiliary equipment. An approximate list of equipment may look as follows:

  • cookers;
  • cutting tables;
  • household appliances (meat grinder, coffee maker, apparatus for making milkshakes, mixer);
  • sinks;
  • tableware.

To equip the playing area, you will have to purchase furniture, paintings, attractions, play sets and equipment for entertainment (modules, slides, a pool with balls, trampolines). Without fail, the purchase of air conditioners, security systems and video surveillance should be included in the expense item. To equip a small cafe, the area of \u200b\u200bwhich does not exceed 100 m2, you need to spend at least 2.5 million rubles (for comparison, to equip a mini-bakery, you will need about 400 thousand rubles at the start).

Staff recruitment

Which employees are best invited to work in a cafe for children? If you plan to open a small institution, the staff will consist of the following specialists (with salary):

  • pastry chef (2 people) - 50 thousand rubles;
  • an employee of the gaming hall (2 people) - 30 thousand rubles;
  • bartender-waiter (2 people) - 40 thousand rubles;
  • cleaning lady (2 people) - 36 thousand rubles.

Total - the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), which can be remote specialists. Thus, the monthly cost of staff wages will amount to 206 thousand rubles.

Advertising campaign

What marketing strategy to use to effectively attract customers? Advertising is better to launch shortly before the opening of the cafe, so that the target audience knows in advance about the upcoming event. To disseminate information, the entrepreneur should use the media. In addition, a good result will give:

  • promotion of a children's cafe on the Internet;
  • placement of information on outdoor advertising elements (billboards, banners, banners);
  • distribution of flyers and leaflets in public places;
  • ads in public transport and metro.

Do not forget about creating a business card website for a cafe, where it is periodically recommended to publish all kinds of promotions for targeted visitors. The cost of an advertising campaign will be about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good way to attract the target audience to your business.

Children's cafe interior

Children love vibrant colors and beautiful pictures, so the design of the cafe should be developed in accordance with this feature. In many establishments, the walls are painted with saturated colors, while the images can be completely different. For example, thematic graffiti look good, as well as fabulous and animated characters. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be hurt.

The use of slippery flooring should be avoided, because the child may fall and hit during the game. When choosing furniture, you need to pay attention so that it is without sharp corners. It is better to buy tables with a rounded shape, and instead of chairs use soft sofas, ottomans or bean bags.

On the floors in the game rooms it’s good to lay soft mats, which will avoid injuries. It is important to provide good indoor lighting and create comfortable conditions for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe to a professional designer. The more comfortable it will be for young visitors, the more popular the cafe will gain.






Children's cafe business plan

To find out how much money will be needed at the start, to determine the monthly costs and possible income, you should develop a business plan for a children's cafe. Initial one-time investments include:

  • company registration with permits - 40 thousand rubles;
  • rent (100 m?) - 120 thousand rubles;
  • repair, designer services - 300 thousand rubles;
  • purchase of equipment - 2.5 million rubles;
  • advertising production (website, banners, banners, outdoor sign) - 200 thousand rubles;
  • purchase of the first batch of products - 100 thousand rubles;
  • other expenses - 100 thousand rubles.

Total - to open a cafe for children, you need to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

  • rent - 120 thousand rubles;
  • social contributions, taxes - 50 thousand rubles;
  • staff salaries - 206 thousand rubles;
  • utility bills - 20 thousand rubles;
  • food purchases - 150 thousand rubles;
  • other expenses - 15 thousand rubles.

Thus, an entrepreneur will have to pay 566 thousand rubles for the month of the cafe. Usually, when located inside the shopping center, the attendance of the institution will be more - about 100 people a day. Consider the possible income of a small cafe with the amount of 50 paid orders per day.

With an average check of 500 rubles, daily revenue will be 25 thousand rubles. Such attendance will make it possible to return investments after 7-10 months and further ensure a stable profit. For 30 days, the cafe will bring 750 thousand. Of this amount, 566 thousand (monthly payments) must be taken away, you get 184 thousand rubles of net profit.

Franchise children's cafe

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering the option of a cafe franchise for children.

What will a person get in cooperation with a franchisor? First of all, he will be able to apply a ready-made business model to achieve success, moreover, his company will work under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. We list some of them:

  • business development for an effective finished project;
  • quick start due to the fame of the brand (franchisor);
  • business support at all stages of development;
  • receiving significant discounts from a partner;
  • providing high quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided assistance in training employees, paperwork, finding a room and other privileges. Each franchisee pays a lump-sum fee and pays royalties. Collaboration with a partner allows you to quickly pay back your investments and does not require huge investments, as is the case, for example, with the CFS franchise. Consider several well-known companies offering franchise partnerships:

  1. TM "Ander Dream". The organization is a network of family-style cafes, where each visitor can purchase delicious homemade cakes and designer pastries. There are game rooms for children, and in the halls for customers there is a cozy atmosphere. The cafe menu offers exquisite dishes for kids and adults. Franchisees in cooperation receive the right to use the trademark for 5 years, while the territorial conditions are negotiated with the company. To start a business, you need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee - 10% of the proceeds. Profitability of the business is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
  2. TM "Kinderland". In the institutions of the network there is everything for a first-class holiday and an excellent pastime for the whole family. Cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to use effective marketing tools. Given the entry fee, an entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions account for 5% of revenue. Investments pay off on average after 1.5 years.
  3. TM "Cinderella". Cafes of this brand are very popular among both children and adults. Clients can enjoy gourmet cuisine, relax comfortably, and for young visitors, professional animators conduct unforgettable shows. The franchisee will receive not only a stable profit, but also a tremendous pleasure from working with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the turnover of the business. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

 

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