May there be a light: how to raise sales in the store at the expense of lighting. From the IT industry - in the craft: how to make money on designer lamps how to sell chandeliers

It is immediately clear that the author is far from this business, like the Earth from Mars. I am 20 years old in this business. Furious business, I tell you. I have nowhere to go, I can't do anything else. But in general, guys, I will tell you, the head, still that. I am writing this, not because I'm afraid competition. In general, there is no We are the largest store in the city. But it all started with the 90s. With racket, cobal loans and other fun. But now, voluntarily in it .... God forbid! I just want to warn those who are thinking about it. Don't waste time, come up with something else. Take your money and time. Judge for yourself. Such a bloody state (and it is impossible), I did not see any other business. If you think that a pair of sellers or a fig makes a similar one. So. A warehouse worker-two pieces at least (I have five of them). The same can not weekend, and the chandeliers unload one-it is not diapers. A man who is warehouse should be used to collect lamps. Professionally! And this is not huhry-flies. I confused contacts and kirdyk chandelier. So, there should be no uncle Vanya on a part-time job, but a professional. And this is 27-30 thousand rubles salary plus the second, the third person. Uncle Vanya can not work without days off. Second, and most importantly are sellers. On the probation period, 90% is immediately sifted, as the seller must not only sell, connect, and even hang, shoot, correctly package, so that they do not rumbled on the road, chandeliers. Learn just a huge range of lamps, light bulbs, other small things difficult and long. Girls hang and connect can not, boys are needed. And as you understand, the salary needs not less than 30 thousand, otherwise they run away after three months to sell gadgets. The salary is the same, and the head is one thousand times less.
Further-needed manager. This is not the same thing that the seller. I have four managers, all with higher education plus designer in the light. They have burned pay-40-50 thousand. Their task-work with projects, catalogs, with designers. Without it, just sell and everything is utopia. And still need an accountant. We have a huge nomenclature, the entire product is entered into the 1C program. I need a cashier (we have two again). I tried the function to assign on the sellers, I quickly understood that it was not realistic to sell and punish checks at the same time. Either sales fell, or checked with errors punched. You still need a person with a personal car. Because from the transport company, it is more profitable from the transport company himself, plus customers have legs, require delivery. Further more - you sold Lastra, collected, packed, delivered. Two weeks later, the most interesting thing begins! I went to the stream of customers, who did not burn the LED tape in the lamp, then the transformer shaked. And taking into account the fact that everything is now going to China, you yourself understand what awaits you. Call, for example, aunt Klava from the suburbs and shouts into the tube- "your mother, the chandelier does not work, what should I do? We calmly begin to explain that we give a year warranty on the electrician, you only need to bring the chandelier to us, we will see, repair, if necessary, contact the factory and solve everything. To which she screams - come, remove it for yourself. I have no men and no one to do it. And what do you think? We eat, yes, 30 km in the suburbs, remove this fucking chandelier, which collected in the garage some kind of disabled Chinese. And where to go? Solves the telega in the consumer protection department and the penalty will be imposed on the article violation of consumer rights. And our buyers, as you know, are always right.
More from the history of the company. Two managers have left me all the time, deciding to open your business. It seemed to them that they all knew themselves and would become more abruptly me. I didn't understand the dead, elementary I do not understand. It is the case they are a business of God !!! Only there it was waiting for him. In half a year they came, they were literally awesome again to take them to work. He went. Yes, and not just did not go, the debts were climbing the nobody. Sorry, help, back take. They already for 40, they do not know how to work anything else, no one takes a job by age. And here is such an important moment. For 20 years of work, we have exclusive to all the factory in the light. And what to do you? And you, my dear, to work out such volumes of 10 holes will need, and maybe more, otherwise you cannot compete at prices even close. I'm not going to discourage anyone. But, she is God, find something easier, then thank you tell me.

In any field of activity, both in everyday life and in production, it is impossible to do without lighting. Therefore, ordinary and industrial luminaires are very popular. Thanks to this factor, business on their sale is profitable. To date, electricity consumption costs are one of the significant costs of expenses. That is why, mainly in production, resort to modernization of lighting equipment. This is an excellent prospect for small entrepreneurs who seek to reduce the cost of selling products and increase their competitiveness on the market by creating their corporate identity, which can be ordered on the website of Simb / Symbol Communication Group.

From the entire range of lighting equipment, the LED industrial LED lamps should be highlighted. Despite the fact that they are presented to sufficiently high demands, the implementation of them is quite beneficial, as they use permanent demand. This is due to the fact that high-quality industrial lighting is the key to the high productivity of workers and comfortable working conditions.

That is why it is obliged constantly supported at the proper level. If one product trade is planned, then it is necessary to ensure that it can be operated in conditions of high humidity, dust and different temperatures.

Is it profitable to trade household luminaires?

Today competition in this market share is quite large. Therefore, it is possible to count on success only in the presence of a wide enough range and relatively low prices. To do this, carefully select suppliers. It is best to refer to those who work without intermediaries, shipping products directly from their warehouses. When choosing models of household luminaires should count on buyers of all age groups, which will allow to cover the greatest audience.

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Chandeliers and other lighting devices are always relevant, in connection with which there is a wide selection of this type of product on the market. But by developing a completely new business strategy and offering buyers anything new and interesting, you can take a special place in this niche. In this case, the lamps and chandeliers can become a very successful business.

Features of selling lighting devices

In recent years, the range of lamps and chandeliers has expanded significantly: thanks to technical innovation and diverse design ideas, buyers have the opportunity to choose from a huge set of proposed models.

Starting business for the sale of chandeliers and lamps, it is important to take into account the existing current trends in this area.

First of all, the novice entrepreneur needs to study the operating market and determine which qualities will have to have his company to become competitive. To do this, it will be necessary to offer customers anything interesting and unique, as well as set competent pricing policies.

Opening the store selling lamps and chandeliers, it is important to immediately identify potential buyers. So, the main assortment can be the lighting devices for home and office. In the future, it is possible to expand the proposal by including lighting system for industrial premises, cars and so on.

Deciding with what the range will be offered to buyers, the business plan of the enterprise will be to be made. The following features are calculated in the business plan:

  • starting attachments in the opening of the store, including rental or purchase of the premises, purchase of goods, payment of salaries to employees;
  • expected profit from the sale of lamps;
  • features of the price policy of the future enterprise. The establishment of prices for products is a very important stage, requiring a thorough study of the existing market and analyzing the products presented. So, on small inexpensive lamps the markup may be greater and range from 50 to 100 percent, while expensive chandeliers allow a markup to a maximum of 15%.

Solving price issue, the entrepreneur is important to determine which company will be guided by the company: if the store chandeliers and lamps will be declared as an elite, respectively, the goods sold will be highly worth it, but the large number of buyers do not have to count in this case. Moreover, the store of elite chandeliers involves the high quality of the goods presented on sale.

To make a business plan and having thought over all the estimated costs, in accordance with the calculations made, pay attention to the following aspects:

  • search for a suitable store for opening a store;
  • purchase of goods;
  • selection of employees;
  • registration in the tax authority;
  • work with advertising.

The cost of each of these aspects is important to register in the business plan, as the enterprise develops incurred costs should be adjusted.

A more economical option will be the opening of the online store of lamps and chandeliers, at least you can significantly reduce the cost of renting premises and pay for utilities, the work of employees and some other types of costs. At the same time, other nuances come to the fore. In particular, it is important to create a website of the online store, which will be convenient and functional for users. The staff must have a site service professionals and online consultants. Considerable attention should be paid to the advertising campaign of the online store: if in the format of a regular store the main advertisement will be a bright showcase with the included chandeliers, then, starting selling online, it is worth promoting your company in the network.

Stages of business organization of lamps and chandeliers

Opening your own business for the sale of lighting devices, it is important to determine not only with the range, but also with the location of the store. The ideal solution will be the city center or one of his lively areas with high patency. In such a region, you can count on the greatest number of potential customers and higher profits. At the same time, you need to form a portrait of a potential buyer, to decide on the most popular price category. From this information is repelled when purchasing goods. So that the entire range is in demand, it is important to make the market monitoring in its city and understand what kinds of lamps and chandeliers use the greatest demand among buyers.

As a rule, most of the range must represent lighting devices for an apartment and a house in an average price segment, elite exclusive chandeliers must be attended, but to form a smaller part. By purchasing goods, even from the category of a low price segment, you should prefer only quality products, trusting by the manufacturers known on the market. In the first months of the store, you can conclude contracts with several suppliers and in the process of cooperation to continue only with those who offer the most favorable conditions.

The store itself should be spacious and have enough space to accommodate most of the range. With the proper registration of the store, it will be quite bright and noticeable from afar, which in itself will be a good advertising.

Working out the design of the store, it is important to create several trading areas, which will be delimited by the subject and type of lighting devices. Thus, it is possible to separately place lamps for the purpose (domestic and industrial), in accordance with the installation method (separately ceiling, wall and others) and, at other criteria.

The next stage is the recruitment of staff. From how qualified employees will be, the level of sales will largely depends, and therefore the success of the enterprise.

First of all, such specialists will be needed:

  • two or more sellers (depending on the size of the store and the schedule of its work);
  • accountant (you can send a position to outsource);
  • marketer;
  • specialist in creating and servicing sites (freelancer or outsourcer);
  • technical staff.

In order to save on wages, all employees, excluding vendors, can be attracted through outsourcing companies.

Special attention should be paid to such aspects:

  • bright showcase. You can completely not spend money on external advertising, just equipping the room with glass windows, through which there will be lights emitted by chandeliers from afar. They will attract customers that will attract customers. Especially well this method works if the store is located in the city center;
  • internet advertising;
  • distribution of leaflets, promotional messages in the media.

All listed methods in the complex will be the most effective. Many shop owners are specifically hired into the staff of the marketer, individuals are referred to in specialized agencies to develop an advertising campaign, which saves funds spent on advertising.

Creation of business sales of lamps: Tax registration

Official registration of business for the sale of chandeliers and lamps does not provide for the need to obtain special permits and licenses. It is only necessary to undergo a standard procedure for registering in the tax authority, corresponding to the registration of the business owner. Of all possible options, novice businessmen choose the form of the IP.

This is due to the fact that it is possible to obtain the status of an individual entrepreneur in a matter of days on a very simple scheme:

  • to come to the FNS department, corresponding to the official registration of the future entrepreneur and fill out a special form statement. The statement indicates including the registration address: it usually coincides with the address of the owner itself. Be sure to also choose and provide in a statement the codes of activities on the OKVED Classifier. There may be several of them - the main thing is that the type of activity carried out is completely registered in the codes, otherwise the company will be considered illegal;
  • pay state duty (its size is 800 rubles);
  • provide a completed statement, copies of the passport, identification number and receipt of fees in the tax inspection;
  • wait for issuing a certificate of facial registration with an individual entrepreneur. As a rule, this period is about 3 business days.

Fill out such an application and you can completely pass the registration process in online mode, going to the official FTS service. The term of expectation for the Internet registration will be the same. If the territorial future entrepreneur is inconvenient to visit the FNS branch, it can also send an application and all documents by mail. True, the period for issuing a certificate of the PI at the same time increases for several days.

As a rule, on the statements about the creation of the PI rarely respond to the refusal. It is important that the candidate for such status has Russian citizenship and age from 18 years. There are no more stringent criteria for future entrepreneurs.

In general, appreciating the prospects and potential profits to which an entrepreneur who engaged in the sale of chandeliers and lamps can expect, it can be concluded that this area of \u200b\u200bbusiness is potentially beneficial and in demand. At the same time there are certain nuances that need to be borne by starting business in this direction.

Jan 18, 2017 Sergey

Lamps, chandeliers and lamps have an important meaning in the modern interior. Buyer does not regret money to improve the interior of the house or apartment. The designer chandelier can drastically transform the interior of any room. In this publication, the site site has prepared a business plan for the lighting equipment for the sale of chandeliers, lamps, lamps and other lighting. Unfortunately, this area has one serious disadvantage that consists in high competition. In each major and even middle city there are dozens of shops for the sale of lighting devices.

Business Light Store Business Plan

Brief business analysis:

  1. Initial investment \u003d 500 000 - 1 000 000 rubles
  2. Pure monthly profit \u003d 40 000 - 70 000 rubles.
  3. Payback - from 10 months. On average \u003d 1.5-2 years.

# 1. Analysis of competitors

Special attention should be paid to the market analysis in that city or region where you are going to open the store. It is necessary to determine the level of competition, identify the most profitable goods, evaluate the range of goods and the level of service in competing stores. Including you should learn about the optimal opening hours. It is advisable to get around at once all the shops of lighting devices that are in yours in the city. In every store you can emphasize something new, to identify the benefits and disadvantages. In the future, this will help you draw up the most competent business plan.

No. 2. Room for Store Luminaires and Chandeliers

Given that chandeliers and lamps occupy a lot of space, the optimal room size will be 100-150 square meters. As for the location, there is no general rule for which you need to adhere to.

The best options:

  1. City center. The disadvantages of the location in the central areas include a high rental rate and greater competition. Advantages include lively streets and high permeability. In this case, the location will play on you and you can reduce advertising costs. The store should be placed on the first floors of buildings, and next to the entrance to install a bright signboard.
  2. Shopping centers. If you allow money, you can rent a room in a popular shopping center.
  3. Large bedroom areas. Exclude the rental option in large bedroom areas is not worth it. In this case, your customers will be only those buyers who live in this area.

№ 3. Selecting an assortment for the Lighting Store

Typically, lighting equipment stores work in two directions. The first direction implies cooperation with a major supplier, which offers a wide range of various lighting devices. The second direction implies cooperation with many small producers or suppliers. In this case, you can create a more original product range. What option to choose? You decide.

There will be no problems with searching for suppliers. Most often, the owners of such shops collaborate with Chinese suppliers. Including can be agreed on cooperation with Russian manufacturers of lighting devices.

If you have entered into cooperation with a major supplier, you can sell products under the order. Typically suppliers provide a catalog of goods for buyers. It often happens that the client cannot choose the appropriate option. In this case, he should suggest familiar with the product catalog and place an order with partial or full payment.

In many stores you can see one drawback, which is that all goods are located in chaotic order. This creates difficulties for buyers. We recommend to maximize the commercial space. Each category of goods must be located in a separate zone. Classify goods can be categorized, type of lighting, installation method, appointment, etc.

The range should include:

  1. Chandeliers
  2. Wall lighting
  3. Shelf lighting
  4. Outdoor devices
  5. Built-in devices
  6. Desktop devices
  7. Suspended appliances
  8. Lighting for cars, light bulbs, lanterns, instruments for photographers.
  9. Adapters, extension cords, switches, tees, network filters, etc.

As for staff, there will be enough 2 cashier consultants for seaming work. The most important thing is that consultants have a suspended language, tidy appearance, knew how to have customers, perfectly understood in lighting devices.

№ 4. Short Financial Plan for Lighting Devices: Attachments, Revenue and Net Profit

When many sites write that the return on such stores is 7 months, then this figure is too exaggerated. During the organization and promotion of business, various unforeseen expenses arise. Especially expensive to promote business in the first few months after opening. It is necessary to conduct an effective advertising company, promotions, offering discounts, etc. At best, the payback will be from 10 months. If the averaged figures are important for you, then you should navigate 1.5-2 years. A margin for lighting devices should be about 50%, with the exception of original design solutions. On exclusive goods, the markup can reach up to 100%.

Approximate financial plan:

  1. Purchase of the first batch of goods - 300-500 thousand rubles.
  2. Rental of premises (100-150 sq.m.) - 40-50 thousand rubles.
  3. The cost of an advertising company in the first 3 months - 50 thousand rubles. At the expiration of 3 months, advertising costs can be reduced to 10-15 thousand rubles per month.
  4. Communal payments - 10 thousand rubles.
  5. Wages of two sellers consultants - 40 thousand rubles.

If every month you will sell goods in the amount of 300,000 rubles for the purchase price, then your pure revenue at an outcome of 50% after the deduction of monthly expenses will be about 50,000 rubles.

How to unwind the lighting store and attract buyers? In the first three months after the opening of the store, the bet must be made on effective marketing advertising.

Best ways:

  1. Bright sign at the entrance to the store.
  2. Standard advertising in local media
  3. Issuance of discount cards to regular customers
  4. Cooperation with construction shops, designers, repair brigades, etc.
  5. Shares
  6. Promotion in social networks
  7. Promotion and creating your own website
  8. Public transport advertising
  9. And other ways.


* The calculations use average data in Russia

Any idea is often compared with a light bulb. A business idea can be compared with a green light bulb - by analogy with an unbalanced American currency. And it is quite realistic to earn money on sale of these light bulbs, only real (trade in business ideas is a very special entrepreneurship). Lighting devices, without exaggeration, are needed in each room, in each room, and depending on the destination, the range of products for lighting can be huge. Conventional incandescent lamps generally relate to the goods of mass consumption, because they often burn out and leave a resident without light. Humanity can no longer do without artificial light, and on this need can be quite well earned.

Today's lighting market, of course, filled with entrepreneurs, but it is possible to take our place here, the main thing is to offer the buyers those goods that have no one else. Directly something new in terms of technology is unlikely to be able to find, but buy interesting lighting devices that will attract the consumer's attention is quite real. The light shop, as the ambiguous it would sound, could be a good idea for his undertaking, if you correctly approach this case.

Lighting devices can be completely different direction. For residential premises, their products are intended, while the assignment of the room also determines which type of device can be installed. Production buildings are particularly demanding not only to the intensity of lighting and its quality, but must also be resistant to the production environment. The advertising industry particularly needs lighting devices, because bright, transfusional lights signs are nicely attracting the attention of people. It is necessary for people of different profession to people, and the device must be arranged in a special way (the simplest example is a flashlight on a mining helmet). The car can not do without light bulbs, which through the headlight lenses give out a beam of light, so necessary in safe driving. Electricity gave people the opportunity to engage in almost any activity around the clock, and one or another lighting device is needed for almost anyone. That is, this business does not have some limited consumer contingent, the goods are needed absolutely to all.

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Specialized stores are enough, especially in major cities, but not all stores may provide all kinds of assortment, therefore there are still specific niches that can be occupied. However, the easy competitive struggle is not foreseen in this undertaking, and will have to continuously follow the market, look for new ideas and, importantly, constantly conduct marketing research and campaigns. Success depends on the ability of the entrepreneur to resist the efforts of competitors who are unlikely to calmly give part of their clientele.

For the start, you need to register the entity of entrepreneurial activity, it will be suitable for any form, whether it is an IP or a legal entity. The entire design procedure will require about 20 thousand rubles, upon completion of which the entrepreneur will receive the code (OKPD 2) 47.59 Furniture retail services, lighting devices and other household goods in specialized stores.

It is necessary to immediately decide which buyers will be designed to store in order to organize the supply of appropriate products according to this. The most conditional division on the lighting devices for residential and industrial buildings. There is still a separate segment - automotive. In essence, these goods are sold in specialized stores, the client comes in there beyond the bulbs for their car, and includes this grouping not only standard products, but also all sorts of additional running lights, backlight systems, headlights, and so on in the same vein . Yes, and during registration it will be necessary to indicate that it is supposed to work with automotive goods (despite the fact that these are all the same light bulbs and lighting devices). However, the largest store of lighting goods can offer a similar list of specific items and have additional good income from this. Is it worth doing this and make him difficulty, it is advisable if the entrepreneur itself decides, but at first it is not necessary to allocate a whole department for car accessories. You can restrict ourselves to the purchase of standardized light bulbs that are suitable for almost all models. There is such an idea, and you can forget about it, but you can earn on it.

But what is needed in this case, of course, to do, so it is household lighting devices. It is this - the target direction, for these goods there will be people to come first. With all the diversity of manufactured lighting devices, the client will search for something unusual, passing out the options and doubting. Of course, there will be those who need an ordinary chandelier into the kitchen, regardless of how it looks, the main thing is to be cheap, and all these factors make it make a large range of various products of a different price segment and various purposes.

As an idea, you can consider, of course, the opening of the luxury lighting salon, but the critical number of customers will be missed. A person needs a choice, but proposed within the same price category. The greater the nomenclature of the supplied objects, the more attractive for the consumer the store. Here it is focused in addition to the quality and price of manifold, and a significant range will be a good competitive advantage.

In such a business, sometimes even somewhat overpriced compared to competitors, prices play a smaller role than a good choice and many solutions for every taste of the client. Depending on this, the size of the room is selected, which begins from 50 m 2. Of course, you can open a small shop with a scarce choice, but ordinary light bulbs will be the most sold goods in a similar trading point. That is, the goods will lie, the resulting means of turnover, the revenue will be minimal, and the only savings (and that insignificant) will be only for renting the premises. A successful lighting store should not be easy to have available, but also to demonstrate a large amount of goods, and therefore a very small trading point can not be.

The location needs to be chosen from the calculation of high passability, optimally - the city center. It will be nice to accommodate in the shopping center, and then even a crowded little room will justify yourself. If this is a separate store, then it should be located on the revived streets with a large number of passing people. Advertising will attract customers who go to the lighting device purposefully, but also randomly seen visitors will also become a good source of income. The rental price in this case may be somewhat higher than in the whole city, but these attachments with more than will pay off (only if there is no competitors store through the road and nearby). Monthly spending on the payment of the room is difficult to name, but about 50 thousand rubles, it is likely to be required. It is also possible to place in residential or sleeping quarters, and the business can flourish at the same time, but then you will have to focus mostly not on all residents of the city, but only on the inhabitants of the area in which the point is open. In some cases, this is even the most profitable decision, especially when the central and lively streets are occupied by competitive shops. But the opening in industrial quarters can be justified only if the store has a department of industrial lighting equipment. The offices are as a rule, as a rule, the simplest products, intended for housing, but in some businesses we need products with increased resistance to moisture, aggressive environments and even explosive. Having in the range such goods - it means to attract a significant number of additional consumers presented, mainly by legal entities. And they will make purchases on large sums and in large sizes.

In general, it can be said that any client will appreciate if the store will offer lighting devices completely for all needs. Today, the buyer buys a simple chandelier, and tomorrow returns for something else, because "there is everything here." Nicely surprised by the choice, he also advises the store with all his acquaintances.

The consumer certainly wants to get the goods here and now, but sometimes in the outlet there is not what he needs. Some part of customers will definitely leave without finding the goods you need. In an attempt to satisfy customer requests, you can establish work via the Internet. It will be a good information and advertising platform and will provide an opportunity to implement particularly unusual, and therefore rarely purchased, products by order.

The work of the lighting store initially implies either collaboration with one very large supplier with a large nomenclature, or with a lot of small - this is how the assortment variety is formed. Prisoners will allow, if necessary, to address unique devices, including on special orders. The client must be able to immediately leave the application directly to pick up later in the store that will act as Outpost. For various reasons, non-repurchased goods will simply be replenished with an assortment series of the store, that is, of course, they are frozen, but the critical situation does not become from this. As in any business, where a huge list of goods sold is present, here will need to hold an ABC analysis, so that after the first month of work to know what is in demand by the client, and what is simply "for the species".

Separately, it is worth mentioning the sale of external lighting devices of large dimensions, as a rule, these are neon signs and other advertising glowing products. They are often manufactured to order, which imposes an obligation to find a manufacturer on the seller, but in this case the seller becomes a mediator who, who practically does not risk. As an option for developing your own business, you can offer advertising companies or private entrepreneurs not only the creation of signs, but even their subsequent installation. Here you can again either perform the role of an agent who finds installers and gets a commission for this, or hire your staff that perform such services. This is a kind of, already a separate type of business, but adjacent and, most importantly, quite appropriate, because customers come to the lighting salon in the calculation that there is even a non-standard order. All this greatly increases the competitiveness of their case, gives coverage of the large part of the market and increases the reputation.

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Working with industrial enterprises that need a special device with non-standard properties, also involves performing an individual order to collect the necessary product, although there are many typical products in this area that will satisfy the overwhelming majority of firms.

The trading point itself for the convenience of visitors is divided into departments. A person should not wander around the room, looking for goods with the category you need. Departments can be formed according to a different principle: the type of light source used, purpose, type of lighting, installation method. Structuring the list as follows:

    Location (installation method)

    • Wallpapers

      Ceiling

      Outdoor

      Suspended

      Embedded

      Desktop

    Type of lighting

    • Mixed

      Exposure and decorative

      Night or for dark premises

    Light source lamp

    • Incandescent

      Halogen

      Diffuse and reflexes

      LED

      Luminescent

      Sodium

    • Based on inert gases (xenon and neon)

    Purpose

    • Industrial

      For underground work

      For outdoor lighting

      For residential spaces

      Devices for the work of cinematographers and photographers.

In addition, there may be automotive, ordinary light bulbs, lanterns and other trifles, as well as related electronic products such as adapters, tees, extension cords, switches, and the like. To consult visitors, it is better to hire a consultant if the store is spacious enough. Although the salon is able to serve the salon and one person who serves as a cashier, consultant and administrator, and the entrepreneur itself can become. But optimal when two people are a cashier and a consultant in the store, and both can perform both functions. They should also be able to pack the product if it is closed from the showcase. Special qualifications are not required here, employees should be simply polite and trained people, so you can find workers who are ready to work on average for 20 thousand rubles per month. The amount of starting capital of this project will be:

    Registration - 20 thousand rubles.

    Rental of premises - 50 thousand rubles.

    Outsourcing, utility payments - 10 thousand rubles.

    Salary - 40 thousand rubles.

    Purchase of goods - 300 thousand rubles.

Accounting and cleaning of premises are transferred to outsourcing. Purchase of the initial batch of goods can be made for different amounts, it all depends on the alleged spectra of the work and the disposable amount of funds. Thus, the required funds for opening - 470 thousand rubles, monthly expenses - 100 thousand rubles. The mark-up for different goods can be completely different, it reaches 100% on a household trifle, and no more than 10% for unique and expensive products. If the average cheating will be 50%, then the implementation of 150 thousand rubles in one month startup purchases will bring 150 thousand, the operating profit will be 50 thousand, and the net - 42 thousand 500 rubles (simplified taxation system, the calculation is made according to the "income of minus costs" scheme). To reach this level of sales is unlikely to succeed in the first months, advertising, discounts and promotions will be needed. However, the prospects in this type of business are available, especially if you deal with related services.

A particularly good source of income can be the creation of designer lamps, that is, the implementation of the customer's individual order to create a unique thing. At the same time, a person who conceived the design project and the design studios themselves can also be treated for a similar service, and the design studios themselves. To create designer lighting devices, you can hire your master who will perform such work. Accordingly, the cost of such a service will be very significant, but the demand for piece products is unlikely to decrease from it. In general, all non-standard solutions in such a business can get their development, if correctly and read and fully execute.

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