Creation of social advertising on ecology. Social advertising that makes you think about the world around you. The result of my work

The "father of advertising" David Ogilvy ascribes to his contemporary Howard Gossage the following quote: “ Advertising justifies its existence when used in the public interest, it is too powerful a tool to be used exclusively for commercial purposes". We agree with this statement, therefore we publish for you a selection of effective social advertising.

Torture victims are people like you and me

Stop the Violence: Don't Drink While Driving

Premature end: "If you smoke, according to statistics, your story will end 15% ahead of time."

World Wide Fund for Nature: This is scary. And this is even worse.

Your skin color shouldn't dictate the future

As we turn the page, deforestation continues

Hate

Elm Grove Police Department: Radar combined with PSA. The display shows the speed of a passing car and the message "46 days in the hospital." Slogan: the slower the better

Save paper - save the planet

Polluted air kills 60,000 people a year

Empathy doesn't help. Become a volunteer. Change your life

Protect the Birds: Don't Throw Trash

What do we see when you smoke

Anti-cruelty. Animal Defense League: This Is Not Football

Bangalore City Traffic Police: Don't Talk While Driving

Child Soldiers: This is not happening here, but it is happening now

Art Director Pius Walker, Amnesty International, Switzerland

Censorship is lying

Don't get distracted while driving

A species dies out every 60 seconds. Every minute counts

Innocence in Danger: Where's the Pedophile?

Art director: Michael Arguello. Copywriter: Bassam Tariq. Additional Photos: Jason Musante

Sexual predators can lurk on your child's smartphone

Smoking leads to premature aging

You are not a sketch. Say no to anorexia

Abandoned children feel invisible. Stop child abuse

Childhood Foundation Australia, JWT Melbourne

Global Action for Animals: Plastic Bags Kill

Keep the sea clean

Failure to keep the distance is not worth it. Pass the truck

Society for the Conservation of Marine Fauna (SSCS): When You See Tuna, Think Of A Panda

Sleep is stronger than you. Do not drive when sleepy

See how easy it is to feed the hungry?

Self-causing cancer

Deforestation and the air we breathe: before it's too late

For the homeless, every day is a struggle

Warning beer mug: Please do not lose control of your drinking

One of the children is holding something forbidden in America. Guess what exactly?

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The power of the impact of social "green" advertising on the minds of ordinary people should not be underestimated, especially in our country. Environmental issues in Russia, and in most of the CIS countries, do not withstand even the slightest onslaught from people who are in a constant pursuit of profit. Many do not even realize that their actions are harmful to the environment. We present to your attention another portion of social advertising. Let's hope that in the near future such advertising will appear on the streets of our cities.

Before the child learns to go to the toilet, he, which will be about 3.5 tons of difficult-to-recycle waste. The same goes for napkins and toilet paper. They, in contrast to diapers, a person will "stain" all his life. The original attribute of the toilet room, presented in the photo, will make anyone think about the fact that there is a felled tree behind each napkin ( in this case ).

Another way (more radical) limit the use of toilet paper in the toilet. This attribute of the toilet room is very much reminiscent of the poster we are about, but just in case, we present it below.

It is difficult to pass by such a poster, installed in one of the cities of China. A passer-by will certainly pay attention to the pipe that discharges wastewater into the river, think about it and may even take any steps to prevent further pollution of the reservoir.

In general, the Chinese began to pay great attention to social eco-advertising. In the photo presented to your attention above, a piggy bank for collecting funds for the construction of water reservoirs in Western China, which suffers from the most severe droughts.

Another no less original way to attract the public to the problem of the lack of clean water. Millions of people around the world do not have constant access to clean drinking water. Every day on Earth 4200 children die from diseases associated with. Dirty water vending machines have appeared in Manhattan. A bottle of such water costs $ 1. All the money raised goes towards solving the problems with clean water in developing countries.

". Why are you worried about trifles because of this? "

A beaver can damage 200 trees a year, but a human?

"Our potatoes grow closer than you think." Advertising from the "Buy Local" cycle (transporting goods over long distances is associated with high energy costs and CO 2 emissions).

Weighing bench on the streets of Amsterdam (Netherlands)... Maybe some should limit their food needs?

Another original way to use street benches in social advertising, about which we

“46 days in a hospital bed. Speed \u200b\u200blimit 25 mph. " A roadside billboard that measures the speed of a car and informs the driver how much time they can spend in a hospital bed.

The protection of the environment and animal rights is one of the most pressing issues of our time. Tropical forests are constantly being destroyed in the world, tons of harmful substances are thrown into the atmosphere, animals are exterminated for the sake of valuable fur or a delicacy, pets are thrown into the street. In this regard, environmental social advertising has received great development, which contributes to the protection of nature. I must say that often such materials are very cruel, even shocking, but only by applying the principles of naturalism, you can show people the real harm done to the environment. In my work, I will consider the most interesting, from my point of view, examples of social advertising in the protection of the environment and animal rights.

Greenpeace produces the largest number of promotional materials, followed by World Wildlife Fund (WWF) and the radical organization People for the Ethical Treatment of Animals (PETA). All materials can be divided into three groups: print, video and promotions.

Deforestation is one of the most serious problems. The consequences of their cutting are obvious: the natural habitat of animals is destroyed, the amount of oxygen in the Earth's atmosphere decreases.

Tonga Workroom Agency (Shanghai) has come up with a very unusual idea - an almost interactive paper towel container with the aim of drawing attention to saving paper and, ultimately, to preserving forests, is highly commendable. Every day the trees on the device shrink and shrink.

Y&R Singapur's creative concept for Animal Welfare Society ACRES (Singapore) emphasizes that deforestation causes animals from insects to elephants to lose their habitat and die. Instead of logs, the severed legs of elephants are loaded into the car.

The international ecological organization Greenpeace and the Brazilian branch of Young & Rubicam have rewritten the most famous children's stories in a new ecological and eschatological way.

In these new fairy tales, Little Red Riding Hood goes to her grandmother through a forest of stumps, the Little Mermaid lives among the garbage, and the Ugly Duckling in drips of oil seems completely ugly. The slogan reads "You don't want to tell your child such tales, do you?"

200,000 trees have already been cut down for the golf courses. Greepeace ran ads against their distribution. The poster depicts a man in the pose of a golfer, not with a club, but with an ax in his hand.

Publicis Mojo has partnered with Greenpeace to launch a stunning Breath video. Pictures of ebb and flow, voiced by someone's even breathing, make a tremendous impression. The video creates in the audience the feeling of something sacred and immense. The tegline, showing through the black background, appears in time with the breath: “Half of the oxygen we breathe comes from the oceans. Let's keep our ocean alive. "

The International Fund for Animal Welfare (IFAW) campaigned for environmental pollution in rivers and seas, and a series of posters designed by Springer & Jacoby perfectly convey the message of the environmental threat without words. Figures of dolphins, seals, pelicans are laid out of garbage. Slogan: "Sea animals are no longer washed ashore" (Appendix 1).

Maxim Tkachev, Managing Director of News Outdoor, said: “The new flight of the campaign“ All the same ?! ”once again calls for an active life position. It depends on each of us whether the city will be clean or dirty. If each of us brings garbage to the trash can, he will not only help the city, but will also win a small victory over his laziness and indifference. "

“As part of this campaign, we are raising a very important issue for everyone,” says D. Korobkov, Chairman of the Board of Directors of ADV Group. - It is natural for us to maintain order in the house, but many do not think about the need to take care of the nature and cleanliness of city streets. Our world is catastrophically polluted - and this is the work of man. We must remember that the preservation of nature depends only on us "

Types of social advertising dedicated to environmental issues

Social advertising has many functions: informational - to notify citizens about the presence of a certain social problem and draw attention to it, economic - to form a point of view that would help to partially or completely eliminate the social problem, which would lead to an improvement in the welfare of the state, educational - for the spread of certain social values, their inculcation in society, social - for the formation of public consciousness, change the behavior of both society as a whole and its individual citizens. Social advertising is able to influence the right people on the mind.

  • - posters;
  • - shields;
  • - leaflets;
  • - emblems on consumer goods;
  • - graffiti;
  • - comics;
  • - the photo;

 

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