How to organize a mobile tire fitting or use its services. Offsite business. How to open your own mobile tire service How to open a tire service on wheels

In this material:

Trouble on the road happens every day. Most often, drivers are faced with tire damage. For those who find themselves in a difficult situation far from settlements, a tire service on call will come to the rescue. Just one call from the scene and the problem will be fixed. The presented mobile tire fitting business plan with detailed financial calculations will help to organize such a service. It contains specific figures - how much money needs to be invested in opening and maintaining the project and when the investment will pay off.

Mobile tire fitting: relevance and benefits of a business idea

The idea of opening a mobile wheel repair shop is valid. The flow of cars on the highways increases every year, and the quality of the road surface leaves much to be desired. The chances of getting from point A to point B and not punishing the tire are negligible.

Not every vehicle owner can solve the problem on his own. For example, if a woman is driving, she is unlikely to be able to remove the wheel and put on the spare wheel in order to get to the nearest auto repair shop. In such cases, a mobile tire repair service will be a salvation for car enthusiasts in trouble.

The opening of a mobile tire service is a profitable event. The business pays off quickly and brings stable profits. Project advantages:

there is no need to buy a plot or premises for doing business;
low advertising costs;
there will always be customers at the mobile tire service, since the roads in Russia are in a deplorable state.

Target audience and range of services

Business is focused not only on drivers who have a breakdown on the road outside of settlements. The target audience includes:

corporate clients - heads of enterprises, organizations with a large fleet of vehicles;
car owners living in and around the city;
women car enthusiasts.

When the customer calls, the mobile workshop goes to the specified location and performs minor repairs:

replaces disks;
eliminates tire damage;
carries out installation of cameras;
provides wheel balancing services.

These are the main directions of the company's activity. However, seasonal in-home tire changes can be included to attract more customers. It is especially in demand in the fall and spring, when huge queues are created near the tire shops. In order to save time, many people will want to use the services of a mobile service.

How to start a business

The launch of the project is impossible without its legalization. After completing the paperwork, the entrepreneur can start buying a van and other equipment for work and focus on attracting customers.

Activity registration

Mobile tire fitting is registered in the tax office as an individual entrepreneur with a simplified taxation system. An ideal option for a novice businessman is the rate of 6% of the company's income. Suitable OKVED codes are listed below, all of them related to the maintenance and repair of vehicles:

45.20;
45.21;
45.22.

Buying a van

For work, you need a car, inside which the equipment will be located. The main requirements for it are spaciousness and good technical condition. The following car brands are ideal:

Mercedes Sprinter;
Iveco Daily.

In order to save money, the option of purchasing a used car is being considered, but it must be on the move, not broken. Otherwise, you will have to spend money on repairs and painting. The average cost of such a van is 1,500,000-2,000,000 rubles.

Equipment

Most of the investment will be spent on the purchase of equipment for mobile tire fitting. For work you will need:

electric generator;
balancing stand;
tire changer;
compressor;
hydraulic jack;
vulcanizer;
small tool.

In addition to equipment, you need to purchase several shelves and boxes for storing tools and fluorescent lamps.

Employees

For the full-fledged operation of the mobile wheel repair service, at the initial stage, you will need 4 tire changers, and two of them must be able to drive a van. Men will work in pairs every other day from 9 to 21 hours.

Personnel requirements:

age - 23–40 years old;
work experience in a tire workshop at least 3 years;
driving experience from 3 years;
lack of bad habits;
politeness.

The business owner can take over the management activities, and outsource the accounting.

How to attract customers and build their trust?

The more people learn about a new service, the faster the flow of customers will increase. To attract the attention of car owners, it is worth covering the body of the van with a film with advertising and phone numbers.

Website development comes with additional costs, but it is a great way to communicate mobile tire service to residents of nearby settlements. To start cooperation with large enterprises, you will have to organize a personal meeting with the management and offer to service the vehicle fleet on favorable terms. Another effective advertising method is distributing business cards in parking lots near supermarkets, residential areas and other places where you can meet car owners.

Attention! Word of mouth works best. Providing services of high quality and at an affordable price, mobile tire fitting will quickly become popular in the city and beyond.

Financial calculations

A business plan for a mobile tire fitting is drawn up individually. It specifies the exact amount of capital expenditure and operating expenses, on the basis of which the future profit of the company is calculated.

Investment in the project

To open a mobile wheel repair workshop, an amount of 3,526,000 rubles will be required, which includes the costs of:

registration of activities - 1,000 rubles;
purchase of a van - 1,500,000 rubles;
equipment and tools - 2,000,000 rubles;
website creation - 25,000 rubles.

Total amount: 3,526,000 rubles. This figure may vary depending on the cost of the van and the equipment selected.

Running costs

Monthly expenses include:

purchase of fuels and lubricants - 40,000;
salary - 120,000;
advertising expenses - 5,000;
van service - 5,000;
unforeseen expenses - 5,000.

Total: 175,000 rubles. This amount does not include tax deductions.

Profit calculation and payback period of the project

In the first 2-3 months of operation, the income of the mobile tire service will be at a low level. In the future, an increase in service requests is expected. Peak months are October and April, when all car owners change their tires according to the season.

If the mobile service serves 10 customers in 1 day, and the average bill for tire fitting services is 2,000 rubles, then the monthly revenue will be 600,000 rubles. The entrepreneur's net income will be 600,000 - 175,000 (current expenses) - 36,000 (tax deductions) = 389,000 rubles.

Attention! Data shown is approximate. You can reach this level of income no earlier than in 4–5 months.

The mobile tire fitting project will pay off in 9-12 months, after which it will start bringing in stable profits in the amount of over 300,000 rubles per month. Business profitability is 35-40%.

Potential business risks

Mobile tire fitting is a promising business idea, but services of this kind are still little known, therefore, they are perceived with caution. Lack of awareness and mistrust on the part of potential clients is one of the pitfalls of the project.

Other possible risks:

downtime in the first 3-4 months after launch;
low qualification of employees;
increase in the cost of fuels and lubricants, which will affect the cost of tire fitting services on wheels;
breakdown of the van.

The mobile tire fitting business requires large investments - the purchase of a van and equipment will require at least 3 million rubles. The break-even point is expected in 8 months of operation, provided that the company processes 10 applications per day. To attract such a number of customers, you will have to invest in advertising and maintain the quality of the services provided at the proper level.

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A good business idea guarantees a successful business start. It is not always necessary to offer a customer a unique product in order to have a good return. Many successful entrepreneurs work according to proven schemes, slightly reworking them for themselves.

Mobile tire fitting will be profitable not only in large cities, but also in small towns. In all cities, there are many cars that every season need to be changed, holes patched, wheels balanced and rims replaced. The development of the case will be facilitated by a sharp change in temperature, which negatively affects driving. The quality of urban roads is also important.

Mobile tire fitting appeared on the car service market just a couple of years ago. In many cities, there is no competition at all. A business plan will help solve many of the problems of motorists. The essence of entrepreneurial activity is simple: a client calls a service to change a wheel or other manipulations. Experts come to the scene of the accident or to the house.

This type of business allows you to solve two main problems of drivers: long queues at a car service in the off-season and long traffic jams during a trip to an industrial zone or a sleeping area where car services are located. Dainty clients will be organizations with a personal vehicle fleet. It was for them that the tire change business "at home" was originally developed.

During the first time in the market, entrepreneurs raised prices 2-3 times compared to workshops. But over time, the market changed its mind and became more civilized. The cost of the service will be increased only by the cost of gasoline.

Full functioning will require a maximum of 20 thousand euros. But you can save a lot, which reduces this amount significantly.

Business analysis

As in any business, you should start by studying the market. It is required to give him an adequate assessment after careful analysis. First of all, they study the offers and the price list of competitors. This is quite simple to do. On the Internet, they enter the type of service in the search box and select future competitors by region or city. Many will have a personal website with detailed pricing details. Do the same with the media. The data obtained will make it possible to calculate the potential profit in the future and determine the profitability of the business.

Next, go to financial analysis. Experts indicate the average payback period is 2 years. Of course, it can be much less if the competition is low enough and the service is in demand. Reviews from businessmen show that it will take about $ 20,000 to open it. If you buy an existing mobile tire service business, you can limit yourself to 10 thousand euros. However, you will need to have a couple of thousand dollars for unforeseen expenses, since the purchased equipment will not be new and may have breakdowns.

In the absence of your own funds, you will need to go to the bank for a loan. However, its employees must be sure that the funds issued will be returned in full with interest. You will need to provide a developed business plan, which will guarantee future solvency.

Don't forget about registration. It will take about 100 thousand rubles. Most of the entrepreneurs register as individual entrepreneurs. According to OKVED, it is required to select section G, code 45.20. Simple taxation and reporting excludes the use of third party accounting services. Registration of a license for this type of activity is not required, it is enough to get a couple of permits. To work with corporate clients, you must have a bank account - many companies work with non-cash payments.

If it is planned to open a large enterprise with several mobile tire fitting machines, then an LLC is formalized. Many clients are more loyal to this form of organization, but this complicates accounting. Upon liquidation of an LLC, the owner is liable only for the invested funds. If organizations are the predominant part of the client base, then they formalize an LLC. A sole proprietor is enough to service individuals.

To register with the tax authorities you will need:

business statement;
copy of the passport;
payment of state duty - 800 rubles.

You can register at home via the Internet or send documents by mail.

After registration and selection of taxation, they proceed to the following stages:

lease of premises for an office and a warehouse (for large-scale business);
heated garage rental;
hiring employees;
Advertising activity.

Range of services

The range of services largely depends on the equipment. The standard list consists of:

editing, changing wheel disks;
repair of slopes, tires;
wheel replacement;
installation of rubber;
pumping, wheel balancing.

To expand the spectrum, you can use similar services:

Change of oil;
pumping wheels with nitrogen;
refueling of air conditioners, etc.

Principle of operation

The offered service has no fundamental differences from the stationary service. But there are some peculiarities, for example, personnel selection or the form of work. After receiving the application via the phone or the Internet, the team visits the client. The team will include a driver and a car mechanic. Upon arrival, they organize car service, discussing the specifics of working with the customer. It is possible to carry out some types of repair work that will restore the technical condition of the car.

In difficult cases, when mobile repair of a wheel is not possible, it is allowed to take it to a technical base and repair it.

Business benefits

The mobile business has a number of advantages that stationary tire service does not have:

Costs for building or renting a building for car service are excluded.
There are no bureaucratic procedures for registration of documentation for the site, the commissioning of the building.
Customers do not need to bring the wheels to the installation site themselves, which saves a lot of time.
Business mobility. The machine with the equipment quickly arrives at the customer's location.
Car owners will not have to refuse because of the seasonal aggravation and the formation of queues.
A car with an outdoor ad will be a great way to promote your business.

To provide high-quality services, you will need a van with a cargo compartment of 13 sq.m. There should also be room for two assistants in the car. The selection of working personnel must be approached responsibly. An experienced auto mechanic with a driver's license will be required to run smoothly to be able to combine the two positions.

The target audience

Even a unique idea will fail if there is no demand from people. Exit tire fitting eliminates such a problem. Drivers will appreciate the speed of service delivery, which requires a visit to a car repair shop. Lack of queues helps to save personal time. Clients may be:

Drivers from small settlements where there are no service centers.
Busy people who value their personal time and do not want to stand in line.
Organizations with a car park (trade enterprises, taxi companies, passenger and cargo transportation). It is often unprofitable for their owner to send the entire vehicle fleet for service.
Other service stations with which a work contract has been concluded.

In the absence of customers, you can take a van to the highway or to the city to find new customers.

Beginning of work

Tire fitting does not require large investments at the initial stage, but you will have to buy special equipment. First, you need a van. According to reviews of similar businessmen, a minibus GAZelle, Mercedes Sprinter or similar models is better suited for these purposes. The minimum volume of the cargo compartment must be 13 square meters. Today you can find many models of Chinese manufacturers.

Secondly, you will need to purchase special equipment:

Mobile tire changer. It must have a pneumatic explosion function. It should be borne in mind that its service life is much lower, and the actual technical characteristics may differ from the passport ones.

Pneumatic presses (receiver is required).
Third hand for handling low profile tires.
Electric generator.
Balancing machine.
Voltage regulator.
Pistol for inflating.
Pneumatic impact wrench, socket impact screwdriver set.
2 hydraulic jacks.
Racks for consumables.
Consumables that are necessary for the vulcanization and repair of the tire.
Indoor and outdoor lighting sources.

When expanding the range of services, you will need:

oil change devices;
installation for pumping wheels;
device for refueling air conditioners;
hand tools for easy and quick repairs;
starting-charger.

For the first time, you can purchase a ready-made set of:

Russian-made INZHTEHservice mobile tire fitting - 140 thousand rubles;
Russian-made GAZ 270500244 minibus - 557.5 thousand rubles;
additional equipment - 100 thousand rubles.

The kit has good reviews from existing entrepreneurs. Businessmen also choose minibuses Iveco Daily, Mercedes Sprinter. The cost of each is in the range of 30-35 thousand euros, a supported bus - 8 thousand euros. An electric generator must have a capacity of more than 5 kW, prices for various models - from 1 thousand euros.

Equipment from Chinese manufacturers will cost 1 thousand euros for each stand. But market players do not recommend saving, since such equipment has a large error, which significantly exceeds the value declared by the equipment manufacturer.

If funds allow, you can purchase better equipment:

tire fitting stand (M&B engineering, Sicam) -1 ... 7 thousand euros;
balancing stand - 2 ... 5 thousand euros;
compressor from 7 bar for pumping wheels and operating a tire stand (Remeza Belarus, Dary Italy, Viol China) - 0.6-1 thousand euros;
hydraulic and pneumatic rolling jack - 0.2 ... 2 thousand euros;
consumables - 1 thousand euros;
vulcanizer for add. services - 0.4-0.6 thousand euros.

The vehicle with the equipment must be kept in a heated garage. It should be taken care of in advance.

Staff

The peculiarity of the work is that there will be many orders during the season. We'll have to hire 2 crews with a shift schedule. A mobile tire changer must work around the clock to achieve maximum efficiency.

The company will need the following employees:

2 drivers;
4 tire changers.

You can save on drivers. Their work can be performed by a tire changer. When combining positions, the minimum wage of an installer-driver should be 20 thousand rubles, and when taking into account the tax deduction - 25 thousand rubles.

If you need a dispatcher, it is better to choose a home-based employee. Today many freelancers are ready to work for 5 thousand rubles. At night, calls can be transferred directly to the brigade.

Payback, profit

It is impossible to indicate the exact profitability of a business. There are many factors influencing, some of which can be taken into account in the business plan. The payback period depends on the volume of orders and the number of service cents, the level of the average income in the locality, the work schedule, the state is expensive, prices and much more.

Practice shows that a two-shift work schedule will make it possible to achieve payback when servicing 8 cars or 4 thousand rubles of income per shift.

Advertising

To alert customers and develop quickly, you need to organize the right advertising campaign. The following methods have acceptable effectiveness:

advertising on the board of a "worker" and a personal car;
promotion of your site;
distribution of business cards in car dealerships and other places where drivers gather;
personal visits to organizations with a personal vehicle fleet;
advertising of the services provided in specialized media.

When opening a mobile tire service, it should be borne in mind that the greatest demand arises in the autumn-winter period - about a month from October to November. At this time, it is necessary to work around the clock, inviting customers from endless queues to tire shops.

Do not open a company just before the season. In practice, beginners rarely handle high workloads. It takes time to practice and dexterity, and to earn a good reputation.

Branding your organization will increase your chances of success. A bright car will attract more customers and be better remembered by passers-by.

Financial planning

The business plan should include calculations of payback and profitability, as well as detailed descriptions of all kinds of costs and revenues.

Start-up capital

Mobile tire service is not a cheap business. A certain start-up capital will be required. Funds needed to buy a basic kit and a car.

Translating everything into numbers, we get:

700 thousand rubles are needed to buy a van and equipment;
registration will take - 100 thousand rubles;

The total investment is 800 thousand rubles.

Income

It is important to assess the prospects as correctly as possible and calculate future income. When servicing 10-15 cars for a whole week, seven days a week, the net profit will be 45 thousand rubles. In the calculations, it is assumed that 2 teams are working, each every other day.

Mobile tire fitting provides demanded services. Every car owner needs a tire change. If there is a need for such services, then the client only needs to contact the specified phone number for the van to come to the highway or to the house.

Detailed costing:

number of cars per shift - 12 units;
number of shifts - 30;
monthly output - 360 units;
cost - 500 rubles;
revenue - 180 thousand rubles;
monthly expenses for consumables - 35 thousand rubles;
fixed costs: taxes, advertising, wages - 100 thousand rubles;
profit - 45 thousand rubles;
payback period - 18 months.

The break-even point can be calculated on a special server. With the received data, you will need to service 8 cars every day or make a profit of 4 thousand rubles.

What documents are needed to open a mobile tire service
Do I need permission to start a business
Business technology

Tire service has always been considered the most demanded service in a car service. Despite the emergence of more and more "garage" services, primarily due to the low costs of starting a business, there is enough work for everyone. Moreover, every year the number of car owners and vehicles only increases.

Today, a new promising direction appears in this area - mobile tire fitting or tire fitting on call.

Mobile tire fitting is a van with built-in tire fitting equipment (compressor, balancing, tire changer, etc.), which provides services for the replacement and repair of car wheels on the client's territory. Plus, some vans are equipped with oil scraper equipment and equipment for minor repairs, which increases the possibilities of mobile tire fitting. In general, in terms of the range of services, mobile tire fitting is in no way inferior to its stationary colleague, and even benefits from the ability to change its location.

What are the advantages of mobile tire fitting:

The ability to serve remote settlements and outskirts of the city, where, for economic reasons, it is not profitable to install a stationary tire fitting .;
Work on the client's premises, both private and corporate. You can service cars on an emergency call on the highway;
No land lease or purchase required. In some cases, it is only necessary to rent a warm garage.

How much money is needed to start a business for organizing a mobile tire fitting

According to the players of this market, the organization of a mobile tire fitting will need to invest at least $ 60 thousand. The main costs include the purchase of a van based on foreign models, such as Peugeot or Mercedes Sprinter - the price is about $ 40 thousand. That being said, purchasing a used van can significantly reduce your initial investment. You can also find offers from the Russian car industry, in the person of GAZ vehicles.

Buying a new car of domestic production will cost $ 25-30 thousand.

You will also need to purchase and install tire fitting equipment in the van, the list of which does not differ much from the stationary one. To install it, the area of the cargo compartment of the van must be at least 12m2. It should also be borne in mind that in addition to the equipment itself, there should be room in the van for two workers. For example, the well-known GAZ 2752 "Sobol" is not suitable due to the lack of the necessary space in the cargo compartment.

What equipment to choose for mobile tire fitting

Tire changer;
Balancing machine;
Gasoline generator set up to 12 kW;
Jacks with a lifting capacity of up to 3.5 t;
Pneumatic tool with a set of heads;
Portable pneumatic equipment;
A set of tools for minor car repair;
A set of consumables for balancing discs and weights;
Sealants, patches, fungi, adhesives and cleaning fluids;
Oil scraper equipment - extractor for oil change.

The cost of a complete set of equipment ranges from $ 10,000 to $ 20,000.

The rest of the funds are spent on creating a logo, website, corporate identity and promotional events.

How to start a business of organizing a mobile tire fitting

According to businessmen who have been working in this business for several years, the most difficult thing at the beginning of opening a mobile tire fitting is the client base. You have invested a lot of money in the business, but no one knows about you yet. And if the city is small, then the service itself turns out to be "a wonder". Therefore, at first you will have to work at a decent disadvantage until you have a decent base of regular customers. Maybe that's why novice businessmen with a very limited budget shouldn't go into big debts when buying new expensive equipment. The best option would be to buy a used car and equipment, even if it is domestically produced. And after the business has started, you can buy Mercedes and expensive imported equipment.

Speaking about the clients themselves, the lion's share of them falls on organizations with a large fleet of cars (ATP). Yes, it is corporate clients who find it inconvenient to use stationary tire changers, since it is not so easy to “change” the entire car park for spring tires when all the tire fitting points are packed with queues. But the mobile version just solves their main problem - the tire service comes to their base and changes tires on all vehicles.

Also, a part of the clients is accounted for by cars “hit” on the highway and private clients who have appreciated the advantage of the mobile option. As for the price level, it should not be higher than in a stationary tire changer. Let the client overpay only for the distance or "delivery" of the tire fitting to the location of his car.

Do not discount such an important task as the selection of qualified personnel. Finding good car mechanics is not easy today. They are either already occupied by competitors, or they are working for themselves. And, as you know, the client first of all goes to the master. Be that as it may, you will have to employ at least 3 workers so that they can work in shifts. Moreover, each of them must play the role of a driver and a locksmith at the same time.

Mobile tire fitting services can be successfully combined with tow truck services... In this case, business investments will be slightly higher, but this will significantly expand the circle of potential customers.

Which OKVED for the mobile tire service business to indicate

When filling out an application for registration, it is necessary to indicate the OKVED code 50.20.1 "Maintenance and repair of passenger cars".

What taxation system to choose for a business organizing a mobile tire fitting

For the legal operation of the mobile tire service, you will need to register individual entrepreneurship or a legal entity (LLC). Each of these organizational forms has pros and cons. For example, registering an individual entrepreneur is much easier and several times cheaper than registering an LLC. But in the event of litigation, an individual entrepreneur risks all his property registered for this individual, but an LLC risks only its authorized capital.

As a taxation system, you can use the simplified system (STS) or buy a patent. What is more profitable? It depends on several factors, such as the estimated profitability of the business, the cost of the patent in your area, and so on. In any case, you need to calculate each option and only then write a statement about the transition to the desired special. mode. For more information, read the article: choice of taxation system.

After you arrange the first workers in a mobile tire service, you need to register with the Pension Fund of the Russian Federation and the FSS (non-budgetary funds) as an employer. According to the law, for your employees, in addition to personal income tax, you are also required to pay monthly insurance premiums to these funds.

How much can you earn on a mobile tire service?

In addition, these services are more in demand in the fall and spring. But you can use this situation by creating your own mobile tire service business. Today, there are more and more people who want to use the convenient services of an on-site tire fitting on wheels, as specialists arrive promptly at any time of the day.

Most clients are the weaker sex, because for them a flat tire and its replacement become an insoluble problem.
Drivers who find themselves in an unusual situation on the way, for example, when there is no spare wheel.
Motorists in areas where there are no stationary tire shops.
Corporate clients who have a large fleet of vehicles.
Respectable businessmen who save precious working time, preferring to call specialists for an on-site tire fitting.
It is easier to start with the repair of cars, since the maintenance of trucks requires much more significant financial investments in order to equip a mobile tire workshop.
You can perform wheel puncture repairs, balancing, wheel changes, seasonal tire changes and storage, and other services.

Why is mobile tire service beneficial?

Each change of season becomes a real test for drivers, since changing a car means losing precious time in queues for stationary tire fitting. And if the company has several cars, then it becomes a huge problem.

If the client uses the services of a mobile tire fitting, a car with a specialist comes to the client, and all the necessary work is carried out at the place of his location.

The owner of this business does not need to purchase or lease a land plot. There is no need to build, rent, equip the premises for stationary tire fitting. You can quickly go to the call and quickly provide a service.

The principles of organizing a mobile tire fitting from scratch

To keep your service competitive, it should be around the clock... The majority of requests from customers who find a flat tire occur in the evening and early morning.

The simplest, which does not require large financial initial investments, is the service, which consists in receiving a damaged wheel from the driver, repairing the tire at a stationary point and returning it to its original place to the driver.

but customers will be unhappy with the long lead time.

Customers will love it if you can solve all their problems on the spot. However, this requires that you always have the work kit with you, which is necessary to carry out a tire repair.

Of course, if you have the requisite skills, such alone. But in order to organize and engage in round-the-clock tire fitting on wheels, you need a partner.

Financial expenses for starting a business

A mobile tire shop requires a decent financial investment. It needs to be equipped with all the required tools, tire changers, consumables. This will require an amount of approximately 2.5 million rubles. A new minibus can be purchased for up to $ 36,000.

A used minibus can be bought for $ 16,000. Such a machine must be equipped with machines, equipment, tools. In this case, the initial investment will be less than 1.5 million rubles.

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