Open a cleaning agency. Where to begin? The business plan of a cleaning company is an organization from scratch. Cost and profit

How to open a cleaning company in Russia: a brief overview of the market + the necessary equipment + personnel search + initial investment + ways to advertise your business + useful tips.

Cleanliness is the key to health. A professional approach to cleanliness is the key to success in this area of \u200b\u200bbusiness.

Cleaning grandmothers are gradually becoming a thing of the past ...

Demand, albeit "sleeping", seems to be in Russia, therefore, how to open a cleaning company on their own, more and more people think. We will deal with this today.

What do you need to know before starting a cleaning company?

First, it is necessary to understand the very concept of "cleaning", which still sounds unusual in Russia and different people put different meanings into it. It's not just cleaning anymore.

Some perceive the cleaning company as the very same grandmother-cleaner who took certain courses and can intelligently, but without a system and modern equipment, sweep or mop on the floor. Yes, there is also a demand for such services in the lower price segment.

In 2014, the market “froze”, but in 2018, according to experts, it will start growing again. Takeaway: To be successful tomorrow, you need to prepare for the increased demand today. So, it's time to think about how to open a cleaning company.

So, in 2014, the market of cleaning services in Russia was estimated at $ 200 million. Moreover, 150 of them were in Moscow and the Moscow region. Up to 30 million more - to St. Petersburg, and the rest - other regions.

Since then, they learned about professional cleaning in the periphery, so the market began to gradually level out, which opens up new prospects in the event of economic growth throughout Russia.

Choosing a target audience for a cleaning company

Having dealt with the region where we are going to open a cleaning company, we need to understand for which client it is worth doing this. Roughly speaking, the client can be either corporate or private. Corporate are divided into offices and premises for a mass gathering of people (shopping and entertainment centers, theaters, cafes, etc.).

To understand which client to target will help such a "cheat sheet", which shows who spends the most on cleaning premises in Russia:

As you can see, apartment cleaning takes no more than 3% of the market, together with theaters and restaurants, which cope with cleaning procedures on their own.

Hence the conclusion: it is possible to open a cleaning company exclusively with a focus on a corporate client, and servicing individuals should be developed as an auxiliary direction.

Having dealt with the target audience, you should estimate the range of services that you will provide. All of yours will depend on it, since it all requires personnel, equipment and supplies.

From the infographics it follows that it is not very profitable to open a cleaning company that is engaged only in cleaning premises and territory - most combine this activity with something else.

The reason is that the Russian market is still just being formed, and you cannot rely on any one segment, it is better to take 2-3 directions and develop them in parallel.

How to open a "modest" cleaning company: a rough business plan

You can open a cleaning company if you have a well-thought-out business plan.

Therefore, we have prepared examples for you. Then let's compare the performance of a small firm that provides dry and wet cleaning services with a large company, so that all the differences are clearly visible.

So, in order to open a small cleaning company of a modest scale, which does not provide any exotic services such as supervision of the vehicle fleet, but only deals with cleaning the premises, one must be “in the know”.

If you are already an expert in this matter, then you will not need the courses, otherwise you will have to spend up to 20,000 rubles on them.

After completing the courses, the first step is to officially register your business.

If you want to work as an individual entrepreneur, your business is, but it is believed that real profit in the cleaning business can be obtained only if you open a cleaning company (on a simplified taxation system) with 1-2 employees besides you.

This will allow for more flexibility in working with the state, while maintaining the benefits of small businesses, such as lower tax rates, government grants, reduced rental costs, etc.

The good thing about cleaning is that, according to the laws of Russia, this activity does not require any certification. Before opening a cleaning company, you need to study GOST R 51870-2002.

Initial investment in a cleaning company

It all depends on the scale of your future activities and the market segment that you have chosen for yourself. In general, 290-350,000 rubles are enough for a mediocre cleaning company in the LLC format. start-up capital. For individual entrepreneurs - 70-90,000 rubles.

It is believed that such a volume of investments in Moscow pays off in 8-10 months. That is, in less than a year. For a full-fledged cleaning company that provides a full range of services, you will need 2-3,000,000 rubles, and the payback in the presence of regular customers will be about a year.

You need to understand that cleaning premises as a business is too heterogeneous. Companies working in tandem with five-star hotels receive very serious income, but they also have the highest quality of cleaning services.

Low qualifications among supermarket employees, and average - among average business centers. All this must be taken into account in advance, calculating the level of initial capitalization.

How to start a cleaning business in Russia?

Before opening a cleaning company, experts recommend checking the soil by talking to local entrepreneurs: do they need cleaning, what kind of cleaning they need, how much are they willing to pay, etc.

Otherwise, you may be out of luck, because demand is not consolidated. Such is the specificity of the cleaning business that word of mouth and personal acquaintances are always in the first place here.

The most important item of expenses for a small cleaning company is an office, although at the initial stage you can do without it at all. The modern level of technology development allows you to work in the "home office" mode, and go to the client for cleaning.

If the cleaning "office" is quite small, consisting of one person, then you can simply answer on your own mobile phone without interrupting the cleaning. It is easiest to open a cleaning company in this format. However, if you are planning to enter the cleaning business for a long time, then you cannot do without an office.

An optimal office should have the following premises: a director's office (you can meet clients there), a staff room (primarily managers), a warehouse for inventory and workwear, as well as a separate room for washing machines and a tumble dryer.

Even if you do not intend to provide dry cleaning services, you will have to wash your overalls all the time, especially after every dirty cleaning, as required by GOST and common sense - who will hire a cleaner who looks like a scum?

Thus, for a modest office, an office with an area of \u200b\u200b15-20 sq. m. According to market participants, you should focus on premises with a price of 1,000 rubles per square meter (that is, 15-20,000 rubles per month).

You shouldn't look for an office in the city center; you can also look for it on the outskirts - you go to your clients for cleaning, not they to you. This means that your own convenience can be sacrificed for the sake of economy.

1) Equipment for a cleaning company

This is one of the most problematic moments when starting a cleaning company in Russia. Some advise buying only new equipment, while others recommend limiting yourself to used equipment for a start, they say, the main thing here is the quality of personnel and consumables, and not equipment.

Choose whichever is closer to you, but still, the mops and rags must be clean, otherwise the client will be unhappy.

Consumables and simple equipment made in Russia are available in a wide range.

A mandatory set of equipment for a small company in Russia is as follows:

№	Name	Costs (approximate)
1.	Flat mop (mop)	1,500 rubles
2.	Professional trolley with squeeze function, mesh for solutions and cleaning compounds, garbage bag.	From 6,500 rubles
3.	Scraper	500 rubles
4.	Dry napkins	200 rubles
5.	Vacuum cleaner with wet cleaning function	20,000 rubles
6.	Window cleaning kit	2,000-3,000 rubles
7.	Optional: scrubber drier (replaces a vacuum cleaner with wet cleaning function, replaces 1-2 employees)	70,000-500,000 rubles

Total: 31,700 rubles (without a scrubber drier). When buying a cheaper vacuum cleaner, you can keep within 30,000 rubles.

You can wash your work clothes yourself at home. If you have a car, then the issue is resolved, but if not, then you will have to cooperate with someone.

Many organize this business specifically for one customer - for example, a business center, where they themselves rent a small room or receive permission to store equipment in the back room with the consent of the building owner.

2) We select personnel for a cleaning company

If you are at the very start and intend to do the cleaning alone, then you may not even read this paragraph. Otherwise, you will need to hire 1-2 cleaners. Most likely, you will have to pay for the training of beginners, which will cost 4,000-25,000 rubles. Consulting services are provided by large cleaning firms.

The course includes both training in working with equipment and the basics of safety when working with poisonous substances.

In addition, employees will be trained how to properly, according to the system, carry out cleaning, what types of cleaning are there, how wet cleaning differs from dry cleaning using a vacuum cleaner or scrubber, etc.

That is, at the exit you will get a full-fledged cleaner - an expert in cleaning of any type.

The work of an ordinary cleaner is considered low-skilled, so it is not paid very high, although the shortage of personnel in Russia contributes to the fact that real specialists with work experience can be expensive.

To start a business, you can focus on employees who are ready to work for 10-15 thousand rubles per month + bonuses.

It is possible to find someone for the minimum wage, but then, most likely, the quality of cleaning will suffer, because only the same grandmothers who are often poorly versed in technology will go to such a salary, but they will have to work with high-tech and modern equipment.

To understand whether it's time for you to expand, there is a formula according to which one cleaner is able to efficiently clean an area of \u200b\u200b9,000 square meters. m. For 8 hours of a working day, an employee can clean about 800 square meters. m (in office centers - 500 sq. m).

By calculating the area of \u200b\u200b"mileage" of employees, you can find out if you have enough hands. If there are fewer people than required, the quality of cleaning will suffer.

3) We are looking for clients for our cleaning company

The best option if you have found a client in advance for whom you will create your business, and only then you will scale it by hiring new employees and purchasing additional equipment for other types of cleaning.

Market players argue that the best option for small cleaning companies is word of mouth or "presentations": go to the offices and look where the dirtiest is, offer them to do the cleaning for free or at half price, subject to a review (video review) on your website or on specialized resources.

You can also leave your handouts near the entrances to business centers or malls.

Although this does not give a high conversion, it is free (as long as they are not ripped off by competitors). A more solid advertising campaign will be too expensive.

Many try to master promotion of cleaning services in social networks, but how effective it is is difficult to say.

It is considered much more justified contextual advertising, which is shown to the target audience: if a person is looking for a cleaning office by entering the query "cleaning of premises Moscow", then your ad will be shown to him.

Paid ways to promote cleaning services will cost from 10,000 rubles per month.

Do not forget about fixing all agreements with the customer in advance, down to the smallest detail. Here, it is advisable to describe not only the types of cleaning, but also the fixation of property rights, so that you are not later accused of stealing personal belongings.

Therefore, prepare in advance the forms of contracts indicating the list of your services and terms. The contract is usually signed for a quarter or a year, but there are also one-time payments.

* Example of a standard contract for the provision of cleaning services

What is the payback of the micro-cleaning business?

The price for 1 square meter of professional cleaning in Moscow starts from 50 rubles per square meter. m, although semi-professional cleaning can be found cheaper. In large business centers, the price can even be 100 rubles / sq. m and above, but you should not count on this, since such customers are served only by well-known large brands.

... First you have to dump, otherwise there will be no orders. So it is worth focusing on 30-40 rubles / sq. m.

Minimum costs: 30,000 (cleaning equipment) + 15,000 (office) + 20,000 (staff: 1 cleaner + outsourced accountant) + 10,000 (online advertising) \u003d 75,000 rubles in the first month and 40-50 thousand rubles monthly.

Income: 50,000 (30 rubles per 1 sq. M. Cleaning \u003d 1667 - this is how much square meters you need to clean a month to payback yourself and one assistant). This is excluding taxes.

If you intend to work more thoroughly and are ready to spend money on high-quality equipment (the same scrubber), rent a car, expand your staff, engage in full-fledged self-promotion, then the starting capital of 300-350,000 rubles will pay off from about 5,000 sq. m of cleaning per month.

Considering the scale of business centers and retail space, this figure looks quite acceptable, but your competitors may already be working there, so it's better to prepare for the fight for a client.

The standard margin in the cleaning business is 25-35%, depending on the services provided: one-time general cleaning is expensive, but they are rarely ordered in Russia, and weekly cleaning gives a small, but regular income.

Thus, regular cleaning of a three-room apartment in Moscow will cost 4,000 rubles, and general cleaning after repairs is almost twice as much - 7-7,500 rubles. In general, the average cleaning company pays off in 9 months, taking into account the crisis.

How to start a cleaning company in style?

As promised, the performance of a tiny cleaning company is comparable to an industry giant that buys its own cars right from the start, has a large staff and is ready to provide cleaning services of any complexity.

How to open such a large company in Russia? The principles are the same as before, so we will not repeat ourselves, but the costs are higher. Such companies are usually created to help hoteliers or companies that serve large housing estates and shopping and entertainment centers.

To open a cleaning company in this segment, the staff will be at least 12 people:

Imported equipment for wet and dry cleaning of all types to open a cleaning company of this level will also cost a pretty penny:

TOTAL COSTS:			RUB 1,628,000
Equipment for cleaning wide range of services
Name	Price	Qty	Price in rub.
Cordless scrubber for dry and wet cleaning	180 000	1	180 000
Cable scrubber for dry and wet cleaning	34 000	5	170 000
Networked Scrubber Dryer and wet cleaning	105 000	2	210 000
Industrial vacuum cleaner for dry and wet cleaning	25 000	10	250 000
Floor polisher	30 000	2	60 000
Professional hairdryer for drying carpets	20 000	3	30 000
Cleaning trolleys and buckets on wheels for dry and wet cleaning			20 000
Cleaning equipment for dry and wet cleaning			30 000
Detergents, household chemicals			50 000
TOTAL:			RUB 1,000,000
Computers, office equipment, furniture
Name	Price	Qty	The cost
Laptops	-	-	60 000
mini-automatic telephone exchange (4 tubes)	-	-	15 000
MFP (printer + scanner + fax)	-	-	15 000
Furniture (tables, chairs, sofa)	-	-	38 000
TOTAL:			RUB 128,000
Transport
Name	Price	Qty	The cost
Car "Sable" 2008		1	300 000
VAZ 2104 2011		1	200 000
TOTAL:			RUB 500,000

Taking into account the costs of advertising, business registration, depreciation of equipment for dry and wet cleaning, etc., without which it is impossible to open a large cleaning company in Russia, the final estimate will look something like this:

Cost item for a cleaning company	Amount in rubles
Total:	RUB 2,200,000
Registration of activities in the IFTS	12 000
Purchase of equipment for dry and wet cleaning, computers and office equipment, office furniture, detergents, vehicles	1 628 000
Recruitment (advertising)	10 000
Working capital (financing activity before reaching payback)	450 000
Advertising campaign	100 000

Adjusted for inflation and devaluation, the purchase of equipment for dry and wet cleaning and the hiring of personnel can cost even 3,000,000 rubles.

With a projected payback of the project of 550,000 rubles per month, it is necessary to serve about 15-20 corporate clients (this is about 100 orders for dry and wet cleaning per month).

This video will show you how to create a successful

a cleaning company with an income of $ 3,000-7,000:

Summing up the features of opening a cleaning company

Investments in a small cleaning company can be recouped in a couple of months with an average cleaning yield of 35%, an average company - in 8-10 months with a yield of 25-30%, and in the case of a large office, a profitability of 20-25% is considered a great success and 12-15 months payback period.

In fact, this market is very volatile. If you are lucky enough to receive a large order for dry and wet cleaning, for example, from a large government agency, then even a large cleaning company can be recouped very quickly - in just a couple of months.

But the opposite result is also possible - small orders at high costs. The most important thing is a preliminary analysis of demand in the segment and locality where you intend to work.

So find the answer to the question " How to open a cleaning company? " not that difficult. It is much more difficult to calculate everything correctly in advance, to analyze the dormant demand for dry and wet cleaning, to determine the optimal advertising channels, etc.

Cleaning itself in this case is far from the most difficult thing. But if all this is done correctly, then the result will not be long in coming: in this area, the payback is one of the fastest, because in the USA and Europe it is considered one of the most attractive for investments.

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And cleaning seems to be the most interesting option for you, here are a few things that you should understand and where to start your business.

When it comes to starting your own business, cleaning can be divided into different directions, the easiest is to work with residential buildings, and a serious business involves residential buildings and commercial organizations.

And when we talk about the cleaning business, let me tell you that it's not that easy. General cleaning of an apartment requires a ton of hard work, patience and the drive to become a successful entrepreneur. However, if you are ready to work, here are some tips for starting your own apartment cleaning, dry cleaning and laundry business.

Develop skills

There are certain qualities and skills that you must rely on to start a small cleaning business.

Physical trainingA: First things first, since cleaning is a physically active job, you must be in good physical shape. Work on your endurance and prepare your body for the long-term, vigorous activities that cleaning will require of you.

Communication skills: To start your business, communication becomes a very important skill that you need everywhere. You have to speak, speak well to convince people to invest in their business, find new customers, keep old customers happy so that they turn to you again, you will need good communication skills at every step.

Accounting skillsA: Some basic financial and accounting skills are a must in order to grow your business day after day. Today you can find courses where professional cleaners are trained. Therefore, you can take courses like this to improve your own perspective. Once you feel like you have all the necessary skills, the following steps come into play.

Organize your finances

Any kind of business does not make an immediate profit. It will take up to several months before you can benefit from a project. Thus, if you are starting a small business on your own to take a secure position, you must have sufficient funds to support the business for at least six months. It's a good idea to keep your full-time job in the early days and do the business part-time so you don't have to worry about financial independence.

Create a brand name and account

Give your business a professional, high-profile name. This name will identify your business, therefore, it is not a sin to spend a few days thinking on it. Make sure that you have followed all legal formalities with business and city authorities. Open an account for your business at a local bank. You may want to consider a business loan from a bank.

Take care of your inventory

The next step is to buy detergents and professional cleaning equipment. Visit several hardware stores and get the help of the highest quality cleaning products for the best results. Today, natural, pleasant-smelling cleaning products that are free from harsh chemicals are popular.

Thus, you can organize a “non-chemical” business and use this feature of your business to compete. You should also prepare business cards and a separate business phone line. Also, be sure to include the company in your yellow pages ads.

Insure and license your business

Insurance and licensing promise you a successful business. Cleaning is a type of service that is scrutinized by a potential buyer, especially if you are in the commercial cleaning business. A license and insurance will dispel the client's suspicions about a stranger in the home or office, thereby contributing to the development of the business.

Getting the first few clients can be daunting for any business. Cleaning is no exception; business advertising plays a decisive role. For cleaning residential buildings, leaflets and advertising poles become a suitable medium for advertising in the surrounding area. However, if you want to get commercial customers, you need local newspaper ads and your own website. Meet contacts in different offices, inform them about your business, leave a business card, these are all good ways to find new clients.

Provide services

The cleaning business, especially in the residential market, can grow by leaps and bounds if you rely on word of mouth advertising. As your business grows, you may want to consider hiring people to do the work on behalf of your company. Offer discounts or some free services to stand out from the competition, such as cleaning parking lots, etc. This is one of many ways to make your business more visible.

Make decisions about what can "charge" your business, monitor what your competitors are doing and compare them to your own business. They should never offer more than you, at least initially. Your concessions shouldn't get too big though, as you have to cover your costs. Having your own business, no doubt, promises flexible working hours at your own pace. Income can be quite high, especially if you continue to grow and strive for customer satisfaction.

Cleaning is well developed in Europe, it has existed for several decades, it is considered highly profitable, and its niche is practically filled. In Russia, the first cleaning companies appeared only in the mid-90s of the 20th century, and this direction began to develop seriously only in the first decade of the 21st century.

Target audience of cleaning services

Now the situation on the Russian market is such that in large cities overflowing with all kinds of enterprises and business centers, competition in the field of cleaning services can be quite high, and in small settlements it may not be at all. What is the reason?

And the reason is that serious business entrepreneurs (more often in large cities), they are well aware of the need for high-tech cleaning, the quality of which will largely determine the company's image. They understand that the services of grandmothers, armed with iron buckets and calico rags, cannot provide the level of cleanliness and order that is so important for reputable organizations, and they do not skimp on paying for the services of cleaning companies. In the provinces, such business structures may not exist, and small offices do not attach such importance to the image.

Clients among individuals harder to find. This is due to the specifics of the mentality: Russians are not used to keeping servants. Even if funds allow, it is psychologically difficult for most of our compatriots to come to terms with the presence of an outsider in the house, putting things in order in the zone of personal space. Most often, customers of cleaning companies are people of a high level of income, in whose circles it is customary to keep service personnel, single, busy men, as well as those who want to help their elderly parents.

Accordingly, all entrepreneurs who decide to open a cleaning company should, first of all, focus on the appropriate clientele. Mid-level organizations, large structures, and high-income populations - this is the target audience, among which it is worth looking for customers. If there is such a thing, then it is advisable to open a cleaning business. It is quite cost-effective, low-cost and promising in our country. What is needed for this, and what difficulties may await beginners in this business - we will consider further.

Registration of a cleaning company, paperwork

1 Initially follows determine the legal form... What to choose - LLC or individual entrepreneur? There are no restrictions, but there are nuances. If you are focused on high turnovers, you want to work mainly with organizations (their servicing is the most profitable direction), then it is better to organize an LLC, answering the authorized capital to clients and applying the main or simplified taxation system (these systems are optimal for settlements with legal entities) ... If you prefer to work mainly with individuals (cleaning of private apartments, houses), then it is better to register with the tax office as an individual entrepreneur, choosing UTII as a form of taxation.

2 Also, the tax office should indicate such OKVED codes as:

74.70.1 Cleaning and cleaning of industrial and living quarters. premises, equipment
74.70.2 Cleaning and tidying up of vehicles
74.70.3 Activities for disinfection, disinsection, deratization work
90.00.3 Territory cleaning and similar activity

3 Register with the Pension Fund and other off-budget funds

4 Agree on the compliance of the premises of your enterprise (if any) with Rospotrebnadzor (SES) and Gospozhnadzor. At first, you can save on rent by setting up an office at home, and store equipment, for example, in a personal closet or garage. Ideally, for a serious cleaning company, you need a separate room that can accommodate:

representative office;
warehouse for storing detergents and equipment;
accounting room.

5 To study the document GOST R 51870-2002 - “Household services. Cleaning services for buildings and structures ”. This is the basic standard.

Development of a list of targets, services, price tags

When the company is registered, the target audience and its level are determined, it is time to move on to the selection of specific business objects. It will not be possible to cover everything at once, especially since some of them may already be served by competing firms. It:

offices;
apartments;
underground parking,
halls of shopping and entertainment centers;
warehouses;
bars, cafes, restaurants;
industrial kitchens;
industrial premises and adjacent territories;
premises after construction;
private houses, apartments.

Then you need to draw up a specific list of services, develop price tags (it is advisable to study the price range of competitors before that), for example:

furniture cleaning - from 35 rubles / m;
cleaning of carpets - from 20 rubles / m;
washing windows - from 25 rubles / m;
general cleaning - from 55 rubles / m, etc.

Usually most in demand post-construction and general cleaning, glass washing, carpet and upholstered furniture cleaning.

Training and recruiting

The next question to be answered is how you will carry out cleaning services. You must have knowledge, represent:

what types of pollution exist;
by what means they are liquidated;
what equipment is needed and how to use it;
how certain materials react to disinfectants;
cleaning features, etc.

for exampleIn winter, from the shoes of visitors to shopping centers, salt and chemicals remain in large quantities on the floors of the halls, which are sprinkled on the streets of cities. And if you do not clean them promptly and competently, then marble, carpet or parquet floors will become unusable. Therefore, at night, floors are treated with special compounds, and during the day, cleaners must remove dirt in a timely manner. In short, this is a whole science that an entrepreneur needs to master and then train personnel. For these purposes, it is worth taking special courses or temporarily getting a job in a competing cleaning company.

The main staff are cleaners. The work is not too prestigious, therefore you need to be ready for staff turnover... It is necessary to conclude with all employees liability agreement (after all, they will work in areas where various values \u200b\u200bare located). You can pay either a fixed salary or a percentage of the order amount (usually 15-25%) - everything will depend on their wishes and your capabilities.

Selection of cleaning equipment, inventory, household chemicals

Cleaning equipment and special funds should be chosen specifically, based on what types of services you will provide. All components for cleaning are divided into 3 main groups:

1. Cleaning equipment (proven brands "Taski", "Tenant", "Karcher", "Nilfisk", "Klinfix"):

vacuum cleaners for dry cleaning;
single disk rotary machines;
scrubber driers, etc.

2. Cleaning equipment ("Vileda", TTS, "Euromop", "Vermop"):

harvesting carts;
replaceable buckets, wringers, etc.

3. Household chemicals ("Tuski", "Himitek", "Keel", "Tanu")

universal cleaning agents;
cleaning products for textile upholstery and carpets;
protective coatings, etc.

Of cleaning equipment to work on large objects you will need single disc rotary machine (about $ 2500). It is necessary for cleaning various floor coverings and applying protective agents (varnish, polishes) to them. If it is also equipped with a foam kit, then it will be possible to carry out foam cleaning of carpets. A dry vacuum cleaner ($ 500) is also useful.

Professional rotary floor polisher for large areas

From chemicals for cleaning purposes, for example, residential premises, you will need means for cleaning sanitary facilities, carpets, for general cleaning, glass washing (about $ 200-300).

You also need office equipment and transport to transport the equipment.

Features of the cleaning business

The main feature is that a cleaning company can be organized with a minimum of funds to start, for example, offering just window cleaning (one of the most demanded services). To do this, it is enough to register a company, buy a set for work in the amount of $ 100 - 200, find customers and proceed directly to cleaning. As the client base expands, you can hire additional employees, buy additional equipment, etc.

There are also mode features. Cleaning is usually done on holidays, weekends or at night under the supervision of security personnel. The schedule will always have to be drawn up individually, taking into account the wishes of a particular client.

In general, this business is quite promising. If you manage to find an unoccupied niche, enlist the support and recommendations of regular customers, perform work efficiently and responsibly, then there is a high probability of building a reliable business that brings stable income.

Step-by-step plan for opening a cleaning company
What OKVED to indicate when registering an activity
What documents are needed to start a business
Do I need a business permit
Technology of opening a cleaning company
- - - Related business ideas:

Business plan for opening a cleaning company in a city with a population of 1,200,000.

Cleaning market prospects

Cleaning is one of the most promising business areas in Russia. Thus, in the developed countries of Europe and the USA, almost 80% of commercial real estate is served by cleaning companies. Whereas in Russia - only 20% of commercial real estate use the services of "professional cleaners". As you can imagine, the market has room to grow. Its volume, meanwhile, is $ 250 million and continues to grow. Having organized a cleaning business in a large city, you can count on a fairly quick return on investment.

How much money is needed to start a business

According to the calculations of the business plan, it will be necessary to invest about 1.3 million rubles to open a cleaning company. Initial costs include:

Purchase of equipment - 486,000 rubles, including:
Industrial vacuum cleaner - 15,000 rubles.
Extractor carpet washing machine - 47,000 rubles.
Scrubber drier - 150,000 rubles
Steam generator - 144,000 rubles.
Sweeping machine - 35,000 rubles.
Drying machine - 45,000 rubles.
Cleaning equipment (mops, flounders, buckets, scoops, etc.) - 15,000 rubles.
Inventory for glasses - 20,000 rubles.
Chemicals - 15,000 rubles.
Office arrangement (tables, chairs, minor repairs) - 150,000 rubles.
Purchase of a van type car, b. at. - 400,000 rubles.
Advertising budget - 50,000 rubles.
Reserve fund - 200,000 rubles.
Business registration and other expenses - 50,000 rubles.

Total - 1,336,000 rubles.

Description of the offered products and services

Our company plans to provide a whole range of services for initial, daily and general cleaning. Initial cleaning after the construction of repairs is: cleaning inside buildings and structures, removing dust from floors, ceilings, skirting boards, walls, washing windows and plumbing, cleaning radiators. Daily cleaning involves wiping dust, cleaning mirrors, cleaning door blocks and stairwells, taking out debris, cleaning floors, etc. The company will also provide services for cleaning the surrounding area and cleaning outside buildings: washing windows, roofs, facades, removing efflorescence from bricks, cleaning of aluminum bindings, etc. The preliminary price list for the company's services will be as follows:

Initial cleaning (after renovation or construction) - 50 rubles / sq. m.
Daily complex cleaning - 5 rubles. per day per sq. m.
General cleaning of the office or retail space - 40 rubles / sq. m.
Caring for the floor covering - 40 rubles / sq. m.
Washing a plastic window - 300 rubles / unit.
Washing chandeliers and lamps - 100 rubles / piece.

According to the business plan, in the first months the volume of daily complex cleaning will be 2,000 sq. m. This area can be provided by 2 - 3 large clients (for example, a shopping center or an enterprise). Also, a certain amount of work can be obtained from private homeowners (mansions, country cottages). We can also count on income from initial cleaning after renovations or construction and cleaning outside buildings. The planned scope of work is about 2500 sq. m. per month. Thus, the potential monthly revenue will be:

Daily cleaning - 300,000 rubles.
Initial cleaning - 125,000 rubles.
Washing windows and facades, cleaning outside buildings and cleaning the surrounding area - 50,000 rubles.

Total - 475,000 rubles.

Download the business plan of the cleaning company

Which room to choose for the office

To accommodate the company's office (as well as all equipment), it is planned to rent a room with an area of \u200b\u200b50 sq. m., located in the basement of an apartment building. High traffic and the first line of houses do not matter much, the main thing is big savings on rent. Monthly lease payments will be 25,000 rubles. (500 rubles per sq. M.).

Particular attention will be paid to the purchase of professional cleaning equipment. To clean both small and large objects, we need: wet and dry vacuum cleaners, carpet washing machine, carpet dryer, floor polisher, sweeping machine, steam generator, scrubber dryer, foam generator, glass inventory, dispensers and materials, as well as chemical funds. As for the manufacturer's company, the preference will be given to the equipment of the Cleanfix company. The total cost of purchasing equipment will amount to 486,000 rubles.

You will also need to purchase a spacious van-type vehicle to transport equipment to the client's site. It can be a Gazelle car in b. at. option. It is planned to spend about 400,000 rubles for these purposes. To ensure the normal functioning of the company, it will be necessary to create a staff of responsible employees. Among them there will be: an administrator (receiving and monitoring the execution of orders), a driver, equipment operators (3 people) and a manager. The accountant's services will be outsourced. The wage fund will be 120,000 rubles. per month.

What taxation system to choose for a cleaning company

It is planned to register a limited liability company as an organizational and legal form. Taxation system - USN, 15% of the company's profit.

Marketing and promotion of services

It is very important to conduct a competent advertising campaign in the first months after opening. Moreover, even before purchasing equipment and other serious investments, it will be necessary to find preliminary customers. Otherwise, the purchased equipment may be idle, and the company will incur losses (especially if the funds are credit). Therefore, in order to prepare the client base at the initial stage, it is planned:

Conduct a detour and a preliminary conversation for cooperation with large companies and shopping centers of the city.
To carry out distribution of leaflets in the private sector, in the areas of luxury houses and cottages.
Place ads on the Internet, create a business card site and launch contextual advertising.
Install several bright advertising banners (on special billboards) in places with high traffic.

Cleaning company financial plan

The final stage of business planning is the calculation of the main indicators of the economic efficiency of a cleaning company. Fixed monthly expenses:

Office rent - 25,000 rubles.
Salary - 120,000 rubles.
Contributions to off-budget funds - 36,000 rubles.
Fuels and lubricants, consumables - 20,000 rubles.
Depreciation of equipment - 10,000 rubles.
Advertising - 30,000 rubles.
Other expenses (utility bills, telephone, internet, security) - 20,000 rubles.

Total - 261,000 rubles.

How much can you earn on this business

The company's monthly net profit will be 181,900 rubles. The business profitability is 69%. With such indicators, taking into account the period for the promotion of the company, the payback of the initial investment will come in 11 - 12 months.

Recommended download cleaning company business plan just for (banner_bi-plan), with our partners, with a quality guarantee. This is a complete, ready-made project that you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Object characteristics 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Cleaning is the provision of cleaning services at a professional level. Cleanliness is needed always and everywhere - in an apartment, at a factory or in an office. But to engage in its guidance fully and regularly has time and opportunity not for everyone. This is why it is always promising and profitable to open a cleaning company from scratch.

Cleaning company. Business from scratch

As with any enterprise, this also requires preliminary preparation. So how do you open a cleaning company? A business plan drawn up competently and in detail will help calculate all costs, payback periods and profit margins. And also to avoid unnecessary costs and unnecessary hassle.

Has its own specificity in terms of a business plan for a cleaning company. The moments that must be studied and taken into account are as follows:

type of activity - that is, what kind of premises cleaning and how often you are going to carry out;
goal: will you work on order with already known clients or search for them spontaneously using advertising;
selection of employees: you already have a team, and if not, where will you look for it;
buying or renting the necessary equipment and aids;
rental of premises;
ways and types of advertising, as well as competition.

All these points require detailed consideration and explanation.

Do you live in a small town? Do you want to start your own business, but not sure if it will pay off? Our will help you navigate and choose the right direction for your business!

Demand and competition

In the above list, this item comes in last place. But in fact, it is worth thinking about this even before starting to work in a given direction. The fact that cleaning services are in demand is undoubtedly. For example, a lot of large companies are registered in the United States, providing a wide range of services in this particular area. Their annual turnover is about $ 30 billion, and that says something! Russia is not America, that is clear. However, the demand is still quite large, as is the competition.

Problems with competing firms arise mainly in megacities. It would seem that there is where to turn around: there are a huge number of commercial enterprises, factories, cafes, clubs, shopping centers, and just private apartments, which require regular cleaning. But there are also plenty of people willing to do this, take a sober look at reality.

Therefore, in order to cope with the competition and profit from your undertaking, you must be aware from the very beginning: everything must be at the highest level. If the staff is experienced, polite and qualified, if the equipment is modern and reliable, if the detergents are of high quality and environmentally friendly.

Figuratively speaking, Aunt Masha from the next entrance with a rag, mop and bucket will not be able to provide you with the required level.

Another thing is remote regions and small settlements, where there are just one or two cleaning companies. This is not a plowed field where, if you want to work and earn money, it is quite possible to grow your own golden tree.

Where and how to organize a cleaning business?

Choosing a room

So, you've done monitoring of the market and potential competitors, haven't changed your decisions and start your own business. To begin with, you need a room - at least so that the staff have a place to change, and you need to store inventory. You can take orders anywhere by phone and the Internet, just for this purpose it makes no sense to rent an office.

Your first the office must have at least three rooms:

a staff room with a dressing room and a seating area;
small warehouse;
your office.

You also can't do without a bathroom with a shower and, preferably, a small kitchen. The office can be located in any part of the city. As practice shows, customers go to the firm very rarely - on the contrary, you will go to them to assess the facility and the scale of the necessary work on it.

Equipment for a cleaning company

There is an office - now we need cleaning equipment and inventory. It is assumed that you will start small - major cleaning of offices and apartments.

For this you need:

window cleaning kit - about $ 200;
professional vacuum cleaner - $ 500-600;
a trolley on which a bucket with a wringer is placed, a set of necessary detergents, a garbage bag, and other small tools - $ 200-250;
unit for deep cleaning of carpets - $ 200-270;
mop and broom - modern, about $ 50;
various disinfectant solutions and detergents.

A washing machine still does not hurt to put in order staff overalls and other fabric materials - covers from chairs, armchairs, curtains, etc. It will cost an additional $ 500-600. That, in fact, is all that needs to be provided to start a cleaning business from scratch.

The total amount will depend on which brand of equipment you buy, new or used. Do not forget that you can save additional money at first by renting expensive equipment - but this is only at first.

How to build a good team?

Qualified personnel is the key to the success of your company. You need to be very scrupulous about this issue, because reputation in your case is one of the main guarantors of the influx of regular, profitable customers. It needs to be supported from the very beginning. You need to hire:

two or three efficient, neat, experienced and polite cleaning ladies. They should know their business and not be rude to clients;
a driver who would take them to objects and pick them up from there;
in the long term - an assistant secretary who helps to negotiate with clients, monitor inventory purchases, etc.

What else do you need to consider? The driver must either be with his own vehicle, or else you have to hire a car - usually a minibus is required, there is no savings. In good firms, it is not uncommon for staff to arrange seminars and master classes on mastering the work with new equipment and cleaning agents. Keep an eye on this if you want to keep up with the competition.

You can find personnel through friends or on the Internet, arranging interviews. Do not be afraid to assign a probationary period to strangers - this is your business and your money that you invest in it.

How much do you need to invest in organizing a cleaning business?

If you are starting from scratch and you have practically nothing, you will need at least 150 thousand rubles. This should be enough to rent a small room (15-17 thousand rubles), purchase equipment and detergents (about 100-120 thousand rubles), advertising.

At first, you will only master the cleaning of small rooms and apartments. But over time you will be able to expand the range of your work, staff, raise the level of services.

However, these are only one-time costs, which you will not be limited to. Don't forget about:

monthly taxes, from which it is better not to shirk (depending on the region and type of activity, method of registration);
payment for the rental of premises (also depends on the region and area);
payment for the Internet, telephone and advertising (at least 1000 rubles);
staff salaries (about 15 thousand for cleaners and at least 20 thousand for a driver);
purchase of the necessary equipment and materials (about 7 thousand rubles);
other minor expenses, for example, coffee and water, soap and paper for the office, etc. (from 2 to 4 thousand rubles).

All together, this will amount to about 150 thousand rubles a month, no less. This is how you calculate your profit - subtract the spent from the amount of concluded and paid contracts, the remainder is an indicator of the profitability of your activity. Based on this, set the price for your services.

As a rule, cleaning one square meter in an office or apartment costs from 40 to 170 rubles, depending on the region and the client's requirements. Thus, if a month you clean premises with a total area of \u200b\u200b5 thousand square meters at the lowest price, your net profit should be about 50 thousand rubles.

What is the payback period?

With competent business management and the presence of regular customers, they will be from six months to twelve. Why from six, if, according to the above calculations, only three are obtained, subject to the minimum investment? Because it is far from immediately possible that you will be able to conclude contracts for the cleaning of as many as five thousand square meters. We still need to come to this.

To speed up these terms and increase your income, it is important to acquire a good customer base as soon as possible and reach large objects - restaurants, gyms, large enterprises. And this can be done only with the help of high-quality advertising.

How to advertise your company?

You need to start carrying out promotions even before opening a company. People should know that very soon a company will appear in their city, bringing cleanliness and comfort to their apartment, bar, cinema, bank, store, etc. To do this, you can use the radio network, the Internet, distributing leaflets in crowded places. Don't forget the opening discounts and bonuses!

Next, you should take care of constant advertising on billboards throughout the city. You should be everywhere, you should be remembered and advised to others. Also hold demonstration actions by visiting potential clients. But do not get too carried away - you should not clean half of the city for free in order to attract customers. As well as promising something that you cannot fulfill.

In general, this is a really profitable and promising business with a lot of advantages - you can start without an office or staff at all, taking all the main chores on yourself and involving your relatives in this business. Over time, you will certainly achieve success, and no one will reproach you that cleaning is not prestigious.

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