Search for business partners: where and how to find a reliable person in a short time. Partnership offers Looking for a partner to start a business

On this page of the free bulletin board site, you can consider proposals for cooperation, study announcements from organizations and entrepreneurs offering business partnerships.

Here you can see offers from dealers and suppliers of goods. Our site is used by many companies from various business areas.

Web design, cargo delivery, personnel training, waste disposal - you can find offers of any business direction!

Commercial partnership

Any commercial enterprise needs reliable mutually beneficial business relationships. Effective economic interaction is one of the main conditions for successful functioning within the framework of an integral economic process.

Today, it becomes very important to focus the enterprise on getting new partners and permanent search for the most effective partnerships. They allow for reorientation of activities based on market changes, as well as strengthen the competitive advantages of the company.

Therefore, a partnership in business should be considered a type of economic relations that are based on collective actions of the parties aimed at achieving a common goal and obtaining common benefits. In other words, commercial cooperation is a set of ways and methods of organizing relationships between business partners.!

Entrepreneurs deserve a lot of respect who have maintained partnerships for decades with those with whom they started their business. This means that many crises have gone through together. I started my business in 2013, during this time I have worked with various partners. Here are some of the types of crises I've experienced:

Crisis "who is in charge?" or "how do we make key decisions?" Here it is important, having worked together on equal terms, to quickly determine the degree of responsibility of each of the participants and divide the shares in the company accordingly. It is at this moment that the CEO appears in the company. The chosen chief must articulate his obligations to the others. If they cannot choose the main one, the question arises, can such a business exist and develop? Schemes with equal shares are statistically more likely to lead to conflicts and crises, since a stalemate can arise.

Competence crisis. Each has its own ceiling. How long is a person ready to constantly learn and jump over himself? Are partners ready to educate each other and put up with each other's imperfections? Does the rate of human development match the rate of development of the company?

Trust crisis. With the increase in the volume of information and the number of tasks, not all aspects of the business will be transparent to all partners. There always comes a point when the basic trust that started it all runs out. It is necessary to foresee this moment and make the business as transparent as possible. CRM, system management accounting will help with this.

Where to look for business partners?

Aspiring entrepreneurs, as a rule, voice their ideas and assemble a team in their immediate environment. These can be both quite random people who, in the opinion of the founder, have qualities that are important for the project, and people with whom a pound of salt has already been eaten. For example, Mikhail Fridman built the largest Russian business empire together with his fellow students from the institute.

Can a “stranger” be a good partner?

I believe that the clearest and most understandable agreements are reached between people who initially have no reason to trust each other 100%. In this case, it is much easier and more logical to imagine the situation of termination of agreements and initially determine the most painless exit scenarios.

A partner can also be found among strangers. It is quite normal to post a vacancy and offer compensation, including a share in the company. A friend of mine, a well-known IT entrepreneur, thus found a co-founder - a CTO.

Photo: Unsplash

Will business with relatives be successful?

An important point here is the absence of a conflict of interest. There is an opinion that business conflicts are less common among relatives. If your partner is a relative, then with a high probability you can build a long-existing company, but the question is whether it will grow. Because often, growth requires speed of decisions, subordination and priority of work, not family.

Nevertheless, there are quite successful examples of business where the founders are close relatives, most often the hearsay of companies with the prefix Bros., for example, Warner Bros. There are also negative examples, the most famous of which is the conflict between the Dassler brothers, as a result of which the business disintegrated and two companies and brands were formed: Adidas and Puma.

Friends are reliable partners?

It is very difficult to imagine a conflict situation with friends. It seems that friendship or family ties are a guarantee of conflict-free decision-making. As a result, people do not define their boundaries, responsibility is blurred, business exit schemes are not stipulated.

In one of my projects "Quadrim", the correct model of cooperation was not initially laid down. At the start, there were 4 partners, three of whom had parity shares, and two in the process formed a parallel joint business; the areas of responsibility and the mechanics of making key decisions were also not clearly specified.

Due to a conflict of interest, I operationally left Quadrim and launched a startup, Tim & Team, a repair service, based on my other interior design project, Studio 3.14.

Photo: Unsplash

It is good to start something new with an already formed team with established dynamics, psychotypes that complement each other and a high level of trust.
We created the first business - interior design studio with my brother and friend, with whom we previously worked on projects in a public youth organization. There we led shifts at children's camps together, organized events and had real experience working together.

Through trial and error, we found out who might be responsible for what. Five of us started in my kitchen. After the first month there were three of us left, a team was formed, a division of labor emerged. After 3 years, the history of this partnership ended happily when, together with our new partner Oleg Anisimov, we bought out shares in Studio 3.14 from my two partners, thereby integrating the company for the development of Tim & Team on the basis of the design studio.

When in the place of a partner - a whole business

It happens that partners come to a project with their own infrastructure, sometimes even a whole business, and this gives a positive effect, for example, as in the case of Oskar Hartmann's Carprice. The entrepreneur's project on partnership terms included two more businessmen with entire companies-divisions for development and marketing, which gave a synergistic effect.

But one should beware of the opposite situation, when the general infrastructure of the project is used for side projects of one of the partners. At first glance, attracting a partner with infrastructure (ready-made business) looks attractive due to possible synergies, but it carries many risks. In my opinion, this is possible only if the infrastructure is sufficiently transparent, you can verify its value. Potential risks and conflicts of interest should be examined in detail.

Before attracting someone as a partner and integrating into your business, it is better to work with him as a contractor or partner on a project, as it was with the developers in the same Carprice. It would be a mistake to "marry" immediately. There must be stages. It is precisely necessary to overcome the crisis together.

Photo: Unsplash

It's good to weigh everything

Partnership is one of the most important levers for the development of a company, but it also carries many risks. A successful partnership can significantly accelerate the development of an entrepreneur, as happened with and. But you need to understand that 65% of companies fall apart due to a conflict between co-founders.

Of the undoubted advantages - the mutual complementarity of competencies, "collective intelligence", accelerated development, risk sharing, savings on hiring top managers at an early stage of the business and the presence of long-term motivation at the core of the team.

The downsides are that the need for collegial decisions slows down their adoption, and in startups, speed and flexibility is extremely important; partners share not only risks, but also profits, and if there are more than two partners with large shares, the likelihood of dilution of shares increases in the event that investors of later stages appear and the founders of the company lose control.

50/50 parity partnership conceals the most risks, but there are also successful examples when large-scale companies were created under it (Igor Rybakov and Sergey Kolesnikov - Technonikol).

Life hacks

If you don't have 100% confidence in your partner, bury the 50/50 principle. When there are two of you and at the same time both are maximally involved and close in level of competence, the ideal ratio is 60/40, which provides a high level of motivation for the owner of a smaller share, while retaining the last word with the leader.

If you do not have a plan for an exit, consider that you yourself are creating a conflict situation for yourself in the future. It is imperative to take into account the factor of a possible change in the life goals and circumstances of the partner, which in practice appear no later than three years from the beginning of the partnership. It is important to write in the memorandum what will happen if they change.

There should be a decision-making mechanism and a clear formula for calculating cash-out at different stages of business. Before the partnership, there must be preparation (first of all, make a financial model for 12-36 months). Formalize the down-side: how exactly will you understand that the project is unsuccessful, how much you are ready to "fall".

If you have someone you would like to co-founder, you don't have to give them a share right away. In Russian law, since 2015, it has been possible to structure the relationship between the co-founders using an option, which may involve an automatic transfer of shares in the event that certain KPIs are achieved by the co-founder.

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The search for partners is a difficult topic for Russia, where they are used to negotiating "in a friendly way" rather than using legal terms. Russian businessmen are just learning how to draw up multi-page agreements, meticulously describe obligations and penalties for their failure. Sometimes an agreement is concluded informally, proceeding from the fact that in Russia it is still impossible to foresee all the nuances.

Before choosing the type of cooperation with a business partner, you first have to find it. To this end:

looking for relatives, acquaintances, work colleagues;
attend events where you can meet potential investors and people willing to cooperate;
resort to searching for offers on the Internet;
they look closely at hired employees of other commercial structures - they invite someone into the business as a full-fledged co-owner.

Business partnership: the most important nuances

Both formal and informal joint commerce agreements will fail if certain rules are not followed. First of all, determine for yourself the main motives for cooperating with another person. It is important to answer 3 questions:

what exactly is meant by partnership (investments, vacant premises, land, fresh ideas, working hands);
what will I offer to another person as a partner;
how to document a future agreement, protect yourself from risks and dishonest behavior on the part of the partner.

Partnership is understood as different types of cooperation. Investors, suppliers, marketers, sales representatives are called partners in Russia. Therefore, before placing an ad on a site with offers of cooperation, decide who exactly is needed and for what. What "baggage" a potential co-owner should have: money, knowledge, experience, information, and the ability to sell. Whether territory is important or cooperation will be remote. Think about what you are offering in return. This side of the deal is often overlooked, but a partnership “works” if it is beneficial to both parties. Otherwise, serious people are unlikely to be interested in the ad.

It is important to know! Partnership involves joint participation in the affairs of the company, capital investment and joint decision-making. This imposes restrictions and obligations. Sometimes it is easier to hire a person as a hired employee or borrow money from him at interest. Relationships are formalized in the event that it is assumed that equal injections into the business from both sides (both money and some amount of joint work) are assumed.

How and where to find a business partner in Russia

Before you advertise on the Internet site, it is useful to look around. As a rule, future partners work in related industries, rotate in the same areas, are interested in similar topics and find each other “in step-by-step proximity” - within the sphere of their interests: at the institute, at courses, at work, in the sports section. Business partnerships on the Internet are also possible, but practice shows that it is better to keep the company under control directly. It is also easier to check a person living in the same geographic location if you have already communicated and have joint acquaintances.

Good day! Today I am writing an article for one of the subscribers of my group VKONTAKTE “ Business Secrets for a Newbie ”, But I'm sure this topic will be useful to many who are in business or are just planning to do it. The topic of the article is business partnership and how to find a business partner.

Before writing an article, of course, I glanced through the articles on this topic that Internet searches offer. The articles turned out to be a so-called rewriting (that is, rewritten from each other, changing expressions and words so that the uniqueness of the article was more than 90%), as I understood, these webmasters simply have nothing to say and personal on this topic experience of finding a partner for business almost none of them had.

I strongly disagree with more than half of the information. And now I will dispel these misleading materials.

And so, we begin to analyze the topic of partnership in business:

Business partnership

I will start by refuting some points that are recommended for those who are looking for business partners:

Doing business alone is difficult and undesirable... On the contrary, I would recommend running your business without attracting partners, if you have enough of your own resources, then you do not need a partner. If it is difficult for you to run a business alone, you can simply hire a director or boss who will be responsible for a certain area (possibly several). All the money earned by the business will be yours and there will be no need to share it with anyone;
Consider relatives or friends as partners... In no case!!! Whoever wrote this is far from business. If you do not want to spoil family ties and lose friends, you should not even offer them to become partners. You can borrow money from them for business, but under no circumstances can you take as partners. I have been doing business since 2003 and during this time I have seen enough of friends who stop communicating precisely because of business, as well as relatives. The business partner must be a completely outsider;
Community of entrepreneurs in the city... Until you become a full-fledged businessman standing firmly on your feet, no one will even talk to you and you will not find any partners here;
Participation in exhibitions, conferences and business meetings... What can we talk about here? So far, you are no one and there is no way to call you. Only representatives of a real business can find business partners in this environment, and that partnership will be of a completely different nature, for example, the purchase of some products;
Search for business partners on forums... Another delusion, despite the fact that there are potential business partners on these forums, it is unlikely that someone will enter into a partnership with you. Do not forget that at the forums people from all over our vast Russia and being in Vladivostok a person clearly will not enter into partnerships with future partners from, for example, Voronezh.

These are the main proposals for finding business partners that are not feasible and highly undesirable.

Let's now consider what a business partner should be and the terms of partnership:

The business partner must understand the topic... The person whom you propose to become a partner must necessarily understand the topic of the business that you have or that you are just about to open. It is desirable that he even have experience in this business;
for a full-fledged and honest partnership in business... A prerequisite for a full-fledged partnership and protection from the so-called “scammers”, business partners must be legally protected. This is possible in the opening of a limited liability company, the Charter will spell out the rights of both business partners as founders with an equal part of the business;
General Director of LLC... The head of the organization should be one of the partners of the business that you open;
Distribution of functions of partners in business... Usually people who have ideas, and possibly a future business, are looking for partners for their business (in a simple word, an investor partner is needed). In such cases, a partner who is looking for an investor takes on all the other functions of starting and running a business. That is, one just invests his money, and the second is already creating a fully working business, which is pretty fair.

Where to find a business partner

It is best to look for a business partner in your city - this is ideal.

You can also consider nearby cities, preferably no further than 60 km. from your city.

How to find a business partner:

City newspapers... Look through the newspapers in your city that have private ads. Usually after the heading “Work” there is a heading “Business partnership”, perhaps you will immediately find a business partner there. If none of the offers from this section suits you, then place your ad in it with brief requirements for the business partner, the cost of the ad is 80 rubles per issue;
Online classifieds sites... Place information that you are looking for a business partner on city internet message boards + city forums should not be forgotten. You can also use the all-Russian platform for online ads AVITO, only place it for your city. The good news is that ads are free here;
Running line on television... Each cable TV has a creeping line, often there are several of these channels. There can also be cable not one but 3-4 for an average city. Give a creeping line on all channels that you can. The ad should be capacious like “I am looking for a partner for a toilet paper business tel. 66-66-66 ".

These options are the most optimal for finding a business partner.... It is difficult to say how long it will take to find a partner for your business - it can happen the next day or in a month.

In any case, the information should go until it is found, I understand that you will have to invest money (especially in the running line), but you have a business at stake, so it's not such a big cost to find a business partner ...

And in the end I want to give advice, you should not immediately start a business with the first person who is interested. You should have a choice, so you can meet and talk, discuss possible nuances, but don't give an answer right away. It's almost like applying for a job with more serious criteria and conditions.

And ideally, if, of course, opportunities allow, then it is better to work on your own, without business partners, but this is purely my personal opinion.

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That's all! If you still have questions, you can ask them to my group - link at the beginning of the article or in the comments.

Good luck finding a partner for your business! While!

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