Own business: how to open a medical office. Business plan of a medical clinic Approximate business plan of a medical center

The need for quality, highly qualified medicine creates many opportunities for the creation of centers for the provision of medical care. But like any other business, the medical one also needs planning. A medical center business plan will allow you to open a profitable and interesting business and not go bankrupt.

It is not only a person with the appropriate education that can open a business for the provision of medical services. But also someone who possesses the necessary skills and information necessary to launch a medical center into operation. First of all, you need to collect as much information as possible about the activities of medical organizations and various clinics already existing on the market. Then determine which market segment will be the target audience.

Before opening a medical center from scratch, you need to decide on the types of services provided and the types of assistance provided:

  1. A specialized clinic provides services to patients with certain types of diseases, for example, an oncology clinic.
  2. The multidisciplinary clinic deals with the treatment of various types of diseases and injuries.
  3. The Diagnostic Center provides services for the diagnosis and detection of diseases, but does not provide treatment.
  4. The presence of block structures such as dentistry, traumatology, gynecology and so on is a priority for large cities with a large number of clients.

Instructions on how to open and what is needed for this

There are a number of steps to go through in order to open a private health center.

Stage 1 - execution and preparation of documents

Unlike many other types of business, medicine requires a license to provide services of this kind. This is a vivid example of the fact that medical practice is a very serious matter and only trained personnel can deal with it.

Gathering all the necessary data is an example of the fact that medical services are a very difficult process, since the application procedure can take several months, and the decision on whether to issue a license or refuse will have to wait no more than sixty days.

Stage 2 - finding a room

At this stage, there is an important task - to find a suitable room in which to open the center. The building should be located in a walkable and easily accessible place. Patients should not be forced to travel long distances. An example of a good location is next to a hospital campus where public health services are provided. People who are tired of standing in lines at free institutions are willing to pay to get the help they need, this is a fact.

The premises of the center must correspond to the services provided. Dentistry needs much less space than a trauma clinic. You should also provide for the presence of special rooms, which should be in every medical facility.

Stage 3 - purchase and installation of the necessary equipment

The biggest expenses are for the purchase of modern high-tech medical equipment. Its cost, depending on the type of services provided, can reach huge amounts. None of the clients will want to spend money on services that are provided using old or unreliable equipment. In this regard, it is impossible to save on the purchase of devices.

Stage 4 - recruiting employees

Only highly qualified certified professionals with experience should work in the medical center. Ideally, the employee should complete an internship abroad and hold several continuing education certificates.

For a small clinic, the following state is suitable:

  1. Two therapists working in shifts.
  2. Two nurses assigned to one of the doctors.
  3. Chief Accountant.
  4. Administrator.

If you are just opening, then such a staff will provide the required minimum of clients, and then it will need to be expanded, attracting more and more new specialists.

Stage 5 - promotion and advertising

At the stage of preparation for the opening, it is advisable to conduct a massive campaign to attract customers:

  • for example, issue booklets;
  • place banners in crowded places;
  • engage in newspaper and television advertisements.

The main task is to get clients to talk about the new center.

Financial plan

The costs of opening a medical center are quite high:

  1. Repair - 140,000 rubles;
  2. Rent - 120,000 rubles;
  3. Purchase of equipment - 2,500,000 rubles;
  4. Purchase of medical instruments and other necessary supplies - 350,000 rubles;
  5. License - 15,000 rubles.

Potential risks

When starting such a business, the following points should be considered:

  1. The provision of medical services is associated with direct work with the population. In this regard, the reputation of the institution can be destroyed by just one negative review of the work of doctors. Therefore, the attitude towards customers must be perfect.
  2. The pricing policy must match the level of demand. You should not break prices at the beginning of the journey, as this can play into the hands of competitors.
  3. Medical errors can cause license revocation and center closure.
  4. A saturated competitive environment in the medical services market can attract valuable personnel, which will hurt the prestige of the organization.

The opening of a medical center is associated with a large number of all kinds of risks. Therefore, at the planning stage, it is worth paying great attention to crisis management and internal management of the institution.

Video "The idea of \u200b\u200bcreating a medical center"

From this video you will learn how to correctly draw up a business plan for opening a medical institution.

The business plan of a private clinic is the most important document at the stage of preparing a business and a step-by-step guide for an entrepreneur. How to develop an effective business plan, what items must be included in the document and how to open your own clinic (maybe a whole multidisciplinary medical center) from scratch - we will consider further.

Stages of opening a private clinic

A business plan for a private clinic should cover all stages of preparation for opening. Only in this way will a businessman be able not to lose sight of a single important detail and clearly control the launch of the project. First, you need to draw up a business resume and carefully analyze the market for the presence of competitors, the needs of the target audience and the possibility of reaching a good profit. Then it is worth taking up the choice of premises, the buying process or drawing up a long-term lease agreement, repairing and purchasing the necessary equipment. But this is only in general terms. An example of a business plan for a private clinic with calculations will be presented below.

The most important thing for successful business development is to define the specialization of the center. Take as an example of a business plan for a private clinic, you can open a dentistry or other institution - medical centers differ only in the range of services, and all other registration procedures will be similar. It is desirable to have a medical degree, but this alone will not be enough to launch a successful project. A businessman must have organizational and entrepreneurial skills.

Drawing up a business plan

A dental clinic business plan with calculations is a ready-made guide to action. Therefore, the preparation of the document must be approached with all responsibility. A business plan for opening a private clinic should include the following sections:

  1. Title page. It is necessary to indicate the name of the project and state the essence in one phrase, indicate the actual and legal addresses, contacts of managers.
  2. Privacy Statement. If the business plan of the dental clinic falls into the third hands, then on the second page the restrictions on disclosure, copying and dissemination of information should be stated.
  3. Business plan summary. The section summarizes the main points, resources required and expected results. A ready-made business plan for a dentistry or a clinic providing services should arouse the interest of investors and show the prospects for investments. This is the main goal of this part of the project.
  4. Information about the enterprise. It is necessary to present information about the enterprise in more detail. Provide the legal form of the organization, an analysis of the company's work for the previous period (if any) or relevant marketing research, information about partners, suppliers, and so on.
  5. or products. Please describe in detail the services offered, the required permissions (licenses and certificates). Diagrams, drawings and photographs are very welcome.
  6. Marketing. Analyze the sales market for services, provide information about competitors, give their comparative characteristics, make a SWOT analysis and determine the factors that can affect demand.
  7. Organizational plan. Expand in detail the organizational structure and give a description of the management system, indicate the requirements for the qualifications of hired personnel.
  8. Financial section. This is one of the most important sections. It is necessary to reflect all the costs of preparing and implementing the project, as well as calculate the payback and expected profit, describe cash flows (costs, revenues, taxes, profits, and so on).
  9. Warranties and risks. It is necessary to analyze the possible risks associated with the implementation of the project, and the strategy to minimize them.
  10. Add-ons and applications. In this part, documents are attached that were used to develop a business plan for opening a private clinic.
  11. Marketing research.

Center specialization

It is important to study the market for medical services in a particular locality in order to accurately determine the needs and ability to pay of the population. Traditionally, the most popular are gynecology and reproductive health, urology, ophthalmology, cosmetology and dentistry. A business plan with calculations should clearly define the specialization.

There are separate centers that specialize in laboratory research, which is also profitable. These laboratories are best located near large government hospitals or in the city center. With great demand in large cities, you can think about a project of a multidisciplinary medical center with the involvement of a large number of specialists of different profiles and providing patients with a full range of care.

Choice of organizational and legal form

An obligatory item in the business plan of a private clinic is the choice of an organizational form. Before starting work, you need to register as a legal entity (with it, in the future, it is necessary to create a health care institution) or an individual entrepreneur. An individual entrepreneur in this area can open a private entrepreneur without appropriate education, but in this case it is necessary to hire qualified specialists to serve patients.

Room selection and renovation

The premises can be owned or long-term leased. It is better to choose a spacious building at the intersection of main streets, in the city center, in crowded places, near metro stations, and so on.

It should be convenient to get to the medical center by public transport and a private car. The location can attract a certain group of clients: for example, elderly patients can be expected in a medical center in residential areas, and if you buy a building near new buildings, then the clients are likely to be middle-aged people with children.

When planning the location of the center, you need to take into account building codes, as well as all requirements for ventilation, quartzization, lighting and ventilation of various types of offices.

The area depends on the list of services. For dentistry or a small center for receiving tests, only 25-40 m 2 will be enough, but a multidisciplinary private clinic will occupy a building of 2000-3000 m 2.

When developing a design project, it is worth moving away from the standard blue and white walls, which resemble state polyclinics, because clients will feel uncomfortable and remember the district hospital (although the level of quality of services is noticeably different).

Clinic room design

Use calm color combinations and warm colors. Adequate lighting is necessary, both artificial and natural. In addition to patients, specialists, an administrator and other staff will be at the clinic every day, so the working conditions should be comfortable.

As for furniture, you will need an ordinary office, as well as medical equipment and equipment. Cabinets, shelving, tables and racks must be made of durable materials. It is necessary to buy sofas for the reception, armchairs and chairs for the offices. The color of the furnishings should be in harmony with the overall design of the premises.

Equipment purchase

This is the most expensive expense item when opening a private medical clinic. High-quality equipment has to be ordered from abroad at a fairly high price. A clinic of any kind will require serious investments in the purchase of equipment. Dentistry and gynecology need special chairs, ultrasound or X-ray, in the laboratory - devices for examining the material, and so on. It is important that when equipping offices, you need to use the norms for the technical sheet for special-purpose products, which is approved by the Ministry of Health.

Computers and software

You will definitely need computer equipment and appropriate software. You need to purchase a sufficient number of system units, monitors, network equipment and accessories. In some workplaces, laptops or tablets will be more appropriate. This will provide an opportunity for communication with clients: many private clinics today send patients research results and other information by e-mail or remind them of an appointment in instant messengers.

For computer equipment to work, you need to purchase software. We need software for accounting, personnel management, electronic document management. The customer base must be stored in a specialized program. Records should be kept of clients' health, procedures, research, treatment prescribed and its results.

Training

In the business plan of a private clinic (an ultrasound room is supposed to be done with all other diagnostic services or just a small laboratory, it does not matter), it is imperative to reflect the expected staff of health workers: doctors and nurses with the appropriate qualification level. The qualifications of employees must be necessarily confirmed by certificates and diplomas, and other official documents. This will be required when obtaining a business license.

After opening a private clinic, it is the professionalism of the doctors that will determine whether patients will visit your center. Often people do not go to a specific clinic, but simply to a doctor with good reviews. The level of satisfaction does not depend on the smile of the administrator (although politeness in communication with clients must be present), but on whether the health problem has been resolved.

Licensing procedure

To obtain a license to carry out medical activities, you need to prepare a large set of documents and submit directly to the licensing authority or through the website of "State Service". For receipt, a state fee of 7,500 rubles is provided. The list of documents differs for a legal entity and an individual entrepreneur.

Advertising campaign

Before opening a medical center, it is necessary to conduct an advertising campaign. In the business plan of a private clinic, this stage should also be described point by point. It is necessary to educate the target audience about the benefits of the new medical center. You can use familiar advertising methods, for example, banners, posted on the streets and on public transport, flyers, publications in special editions. More modern methods of advertising include search and contextual advertising on the Internet, media. It is imperative to create a high-quality corporate website. At the initial stage, it would be nice to launch a discount program and actively use a variety of promotions.

The cost of opening a medical center

In general, the costs of opening a narrow-profile clinic include:

  • rent and repair of premises, purchase of consumables;
  • legal registration, obtaining a license;
  • purchase of equipment, technology, special software;
  • the cost of an advertising campaign.

The final cost depends on the size of the clinic and the list of services to be provided to clients. It is important to take into account the cost of rent, because if you are located in a large room, then it can be very high.

Let's take as an example the financial part of a dentistry business plan for two chairs. It is necessary to rent a room (about 80 square meters will be enough), purchase two chairs, hire 6 doctors and an administrator. Such an office can serve up to 12 patients a day, and with an average cost of 1,600 rubles per person, the gross profit will be 720 thousand rubles.

The purchase of the necessary equipment and repairs will cost 2.5 million rubles. Monthly expenses will amount to approximately 450 thousand rubles. This amount includes rent of premises, public services and salaries of specialists. In addition, you need to consider the cost of consumables. It will turn out to be about 100 thousand rubles a month.

Total net profit will be about 200 thousand rubles. per month. The payback period for such a small dental clinic will be about a year.

Business without special education

Today, a medical business can be opened without an appropriate education - the law permits. Another thing is that it will be quite difficult to deal with a project without knowing the specifics of the work. If we are talking about opening a private clinic for a franchise, then companies prefer to cooperate with professional doctors and may refuse to sell a franchise to a person without medical education.


* Calculations use average data for Russia

500 000 ₽

Minimum start-up capital

Up to 2 years

Payback

20%

Profitability

Many doctors who work in budgetary institutions sooner or later think about the possibility of opening their own private office. Private medical practice is a relatively new phenomenon in our country. Although the opportunity to open their own offices appeared not so long ago, more and more doctors are starting to practice in private practice.

What you need to open a medical office

If earlier obtaining various permits was associated with various problems (mainly of a bureaucratic nature), now the procedure for their registration has been greatly simplified. However, opening a private medical office requires considerable investment, and not all doctors who want to work for themselves are ready for this.

This type of business has another, very significant drawback: with relatively large investments, the payback period for a private office is at least two years. Not all doctors have the opportunity to wait that long. However, the increase in the number of private clinics suggests that such medical practice can still be a profitable venture, especially in the long term. Sooner or later, any specialist working for someone else's company reaches the ceiling. In the case of your own business, the options for development are practically unlimited.

So, let's take a closer look at the procedure for opening a private medical office. First of all, you need to find a suitable room for its location. It is good if such a room will be in your ownership. Someone even uses their house or apartment (or a separate part of it) for the office. However, in order to open an office in an apartment, it must be transferred to a non-residential fund. It goes without saying that this apartment should be located on the first floor of an apartment building. To transfer it to a non-residential fund, you will need to obtain the consent of all residents of your house. In principle, the process of collecting signatures is not difficult. But, firstly, it takes too long (you will have to go around the apartments more than once to find all the owners of the house), and, secondly, it is highly likely that some tenants simply will not agree to put their signatures (especially those whose apartments adjoin yours).

Another option is to rent a separate office (preferably appropriate for your specialty) in a medical institution - it is more convenient, and in some cases much more profitable. In this case, you will have much less problems with various inspection bodies. In addition, you will have to spend less on advertising, because your potential customers will come to you themselves. This option is especially convenient for dental offices. But experts advise pediatricians to look for a separate room. Many parents come to the children's clinic solely to obtain the necessary certificates and do not want to visit it again because of fears that the child may become infected there from other children.

To rent an office in a medical institution, you must conclude a lease agreement with the DIZO of the city administration. This will take about four to five weeks. When drawing up the documents, it is recommended to indicate the exact schedule of your work: days and times, otherwise you will pay rent 24 hours a day, and this can result in a round sum.

How to register a medical office

To run your own private practice, you need to register as an individual entrepreneur. You can do this yourself or contact the services of numerous intermediary firms. As the code of economic activity (OKVED), you will need to select "medical practice" (85.1). The paperwork will take no more than a week. As a result, the district FTS will give you a registration certificate. Select in advance the tax regime that suits you.

The fact is that if you do not apply for the choice of taxation regime, then by default you will work according to the general regime, which is completely unprofitable. You can splurge on taxes and accountancy fees. A simplified taxation system is suitable for medical practice, which is a special type of tax regime for small businesses with a simpler accounting system. Article 346.20 of the Tax Code of the Russian Federation establishes the following tax rates for the single tax:
6% if income is taxed;

15% if the object of taxation is income minus expenses. From January 1, 2009, in individual subjects of the Russian Federation, differentiated tax rates may be established in the range from 5 to 15%, depending on the categories of taxpayers.

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The second option is less convenient, since in this case it is necessary to keep a complex record of all expenses. Unfortunately, not all expenses can be documented - using checks and receipts. Please note: an application for the simplified tax system must be submitted simultaneously with the registration of an individual entrepreneur. After receiving the certificate, you will also need to register with the Pension Fund as an entrepreneur and register with the Regional Statistics Committee.

What permits are needed to open a medical office

To carry out medical activities, you will need a special license. You can deal with its registration as soon as you have a lease in your hands. The exact list of required documents for obtaining a license can be found in the licensing department of the regional Ministry of Health.

It may include the following documents:

    application for the provision of the prescribed form of the license,

    copies of certified and stitched constituent documents with seals of the license applicant (for a legal entity),

    a copy of the certificate of making an entry about legal entities in the Unified Register of State Legal Entities,

    a copy of the certificate of state registration of the license applicant as an individual entrepreneur,

    a copy of the certificate of tax registration of the license applicant with tax authorities,

    a copy of the conclusion of the Sanitary and Epidemiological Supervision on the compliance of the work performed and the services provided with sanitary rules,

    copies of all documents that confirm the qualifications of an individual entrepreneur or employees of a legal entity,

    receipts for payment of license fees for consideration by licensing authorities of an application for a license,

    power of attorney for the right to represent the interests of the license applicant (with the participation of intermediaries).

In addition, you will need to submit documents for the premises (title deed or lease agreement), documents that confirm the availability of organizational and technical conditions, as well as material and technical equipment (equipment, tools, transport, etc.), documents confirming the availability and maintenance of fire protection equipment (fire extinguishing and fire alarm), documents confirming the presence of employees with at least five years of experience (for legal entities), documents confirming the presence of secondary or higher medical education and work experience in licensed activities for at least two years (for individual entrepreneurs), documents that confirm the fact of advanced training at least once every five years for employees of legal entities and individual entrepreneurs operating in the field of medicine.

Ready ideas for your business

The exact list of required documents depends on many factors, including whether you have special equipment, the specifics of your activity, etc.

In practice, the most difficult thing from this list is to get the conclusion of the Sanitary and Epidemiological Supervision. It takes a lot of time and effort to independently obtain this conclusion. Therefore, experts advise turning to the services of intermediary firms. In this case, the conclusion will be more expensive, but the difference in price is compensated for by the saved time and nerves. Services of intermediary firms will cost from 7 thousand rubles (checking all documents submitted for obtaining a license) and from 35 thousand rubles for registration of the license itself. A license will have to be obtained every five years.

In addition to the license itself, the registration of which takes the most time, you will need to purchase and register in the tax "Book of Income and Expense Accounting", "Book of Accounting Forms of Strict Reporting", the actual forms of strict reporting, "Book of Cameral Audits", start various journals, including fire safety log, etc.

When you already start work, you will have to regularly make mandatory contributions to the Pension Fund of the Russian Federation and to the Health Insurance Fund (the amount of payments depends on the size of the minimum wage). Keep in mind that if you plan to hire employees, you will also have to pay contributions to the Pension Fund, Health Insurance Fund, Social Insurance Fund.

How to choose a location for a medical office

So, the main issues that you will have to solve when opening your own medical office are choosing its location, obtaining the necessary documents and licenses, and promoting your services. When choosing a location, experts advise to carefully analyze the situation with competitors.

Moreover, since people usually approach the choice of a doctor very responsibly, it is not necessary to take into account only the area where you plan to open an office when analyzing the level of competition. Of course, you shouldn't open a third dental office on one street, but clients are ready to go to the other end of the city to a good specialist who deserves trust. On the other hand, experienced entrepreneurs recommend renting an office space in a residential area with new buildings and cottages. The more expensive and "elite" housing in this area will be, the better.

You can study your competitors not only "live", but also on the basis of reviews about certain doctors on the Internet in local forums. By the way, you can also offer your services and advertise there. It is highly desirable to monitor reviews about your work on the Internet, because the number of your customers directly depends on this. Do not forget about the traditional methods of promotion - distributing leaflets, placing advertisements in print media, placing outdoor advertisements.

If you are renting a space outside of a municipal health facility and are working on your own without hired employees, then consider whether it is worth spending the money on making a large sign. Most likely, you will not be sitting in the office all the time, and your potential clients, attracted by the sign, may not catch you on the spot, which will not make the best impression. You can limit yourself to a sign on the door with an appointment schedule and a phone number for an appointment.

Among other issues, you will also have to deal with accounting and management, receiving visitors and promoting. It won't be easy to deal with all this alone. It is desirable that from the very beginning you have at least one assistant, albeit without medical education, but with good organizational and entrepreneurial skills, who will deal with the solution of administrative problems.

Opening a private medical office will require from 500 thousand rubles. The exact amount depends on your specialty, the need to purchase (and cost) special equipment, the number of employees, and other factors. The payback period for such a business is two years or more.

7,676 people are studying this business today.

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Now more and more people trust only private medical institutions, since state ones are no longer always able to provide proper service and good medical care.

Absolutely every person who decides to do business has the opportunity to open a medical center from scratch. It is not at all necessary to have a medical education for this, although if you have one, you will have a very small advantage over other entrepreneurs, as you will be able to better understand all the specifics of the activity. However, organizational and entrepreneurial skills are more important here than specialized medical education.

Free download of the business plan of the medical center

How to open a medical center

First of all, you should start by researching the market for these services in your city or region. Many people tend to visit the same medical facilities if they are satisfied with the quality of service, prices and doctors' qualifications. Therefore, if your city is oversaturated with private clinics of different profiles, it can be very difficult to squeeze into this market and win the sympathy of a large number of clients. After researching your competitors, you will be able to create your go-to-market strategy that will work best for you.

Licensing procedure

If many other types of business, for example, or, do not require a license to operate, then it is impossible to conduct medical activities without a licensing procedure. An application for a license can be submitted after the premises have been brought into the required state in accordance with the norms, the necessary equipment is available, and personnel with valid certificates for medical practice will be recruited. The whole process of collecting the necessary documents and waiting for a response from the authority that issues the license can take a long time, up to one year. Consider this easy in organizing your business.

After obtaining a license, you will not be able to move your clinic to another premises, since the license will be valid only at a specific address. If you plan to provide different types of medical services, then for each type you need to submit a separate application for licensing.

Choosing a location

A medical center is a business in which location plays a huge role. Regardless of whether your clinic is specialized or multidisciplinary, it should be located as close as possible to the city center.

On the street where the clinic is located, there must be a constant flow of people. So more and more people will learn about your clinic, even just passing by. And your visitors will not have to look for it for a long time, which will also only play into your hands.

Room size selection

The size of the premises directly depends on the number of services that you intend to provide. If your clinic is highly specialized, for example, it is a dental office, then an area of \u200b\u200b30 square meters will be enough to open it.

In the case of computer diagnostic centers, the situation is more complicated. Although this is also a specialized clinic, here you need to consider whether you can fit all the necessary equipment in the available space. For a multidisciplinary clinic, in which doctors of different specializations will receive appointments, you should look for a room of 80 square meters or more.

Cost of equipment

Medical equipment is an expensive purchase, and you should understand that the largest part of the investment will go to the equipment. The equipment of foreign manufacturers with the latest technology is a strong factor in attracting customers. The prestige of the clinic will largely be determined by the level of technology, in addition to the qualifications of the doctors.

For example, an ultrasound diagnostic apparatus will cost you no less than 170 thousand dollars, and an apparatus for laboratory research - about 60 thousand dollars.

You can also consider the option of buying used equipment. If it is in excellent condition and perfectly performs all its functions, then your patients will definitely not suffer from this, and you can save a significant amount of money at the initial stage of the business.

Staff

You can select personnel for work in the medical center as you like, the main thing is to follow the selection rules: having a diploma of higher medical education, successfully completing medical practice, sufficient work experience. Internships in foreign clinics and participation in international medical conferences will be a significant advantage.

There will always be people who will have a significant increase in confidence in the clinic if certificates of professional success and achievements hang in the doctor's office who accepts them.

Such a phenomenon as luring good specialists from other companies to your own has always been and will be present in various areas of business. If we are talking about medicine, then this phenomenon is practiced very often. If you have sufficient arguments to convince a good doctor to go to work at your medical center, then be sure to try it. Maybe in relation to the clinic in which this doctor already works, this is dishonest, but these are the harsh laws of business: everyone tries to take his place under the sun and does it by any means available to him.

The most profitable areas of medicine

Considerable profit can be obtained both from multidisciplinary medical centers and from narrowly focused clinics. If you are considering opening a multidisciplinary clinic, of course, you have a chance to get more clients. But you should take into account that the costs of opening and developing such a clinic will be much higher, and marketing activities to increase popularity will also be more complex and extensive.

If you are thinking about opening a clinic that specializes in one direction, then please note that the most popular areas in private medicine today are:

  • Dentistry;
  • Gynecology;
  • Urology;
  • Cosmetology;
  • Laboratory research.

Often, entrepreneurs who are interested in the medical field of business open a small, highly specialized clinic first. Such a business requires less investment, less equipment and is much easier to manage. Over time, when the entrepreneur has already earned enough money at a small clinic and gained experience in business management, he opens a large multidisciplinary clinic. This strategy is very reasonable and justified, but, of course, only you yourself can assess your capabilities.

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    Medical center business plan

    Vyacheslav
    Thank you very much for the business plan provided. Municipal medicine leaves much to be desired and more and more people are turning to private clinics. I think the opening of my center will be timely.

    Vyacheslav, thank you for your feedback. You are right, how sad it is. And it is no longer the quality of treatment that suffers, but the conditions in state clinics. Opening a private medical center promises to be a profitable venture, provided it hires competent and courteous staff. We wish you success in your business.

    Medical center business plan

    Alexander
    Thanks for the business plan. The idea is very good, but too big for me. But with the help of your document, I was able to draw up my plan.

    Alexander, thanks for the feedback. Our team works on projects applicable in most regions of the country. And, it is quite natural that some refinement is required for specific conditions. We are glad that we were able to help you achieve your goal. We wish you success in creating a medical center.

    Medical center business plan

    Nikolay
    Thanks for your work. You are doing a very good deed and helping aspiring entrepreneurs. The business plan does not contain empty examples and tips, but there are clear calculations with the rationale for each number.

    Nikolay, thank you for your feedback. Many people are stopped by the lack of a clear plan, and when opening a medical center, this is simply necessary. We try to give this plan so that the understanding of the business structure becomes transparent. We wish you good luck in all your endeavors.

The main thing about the business plan of the medical center

Analysis of the medical services market in Russia demonstrates a steady upward trend in demand for quality paid medical services. Free municipal medicine often does not meet the patient's expectations, and more and more people prefer to go to private clinics.

The medical business is costly driven by the need to comply with very stringent regulatory requirements. This applies to the premises, the equipment and the professional level of the specialists working in the medical center. In addition, regular expenses for staff development can be classified as costs. High quality of services is the key to the stable development of the medical services business. Patients are ready to pay for their health, but only if they receive high-quality and professional service for this money.

In this regard, the selection of medical personnel in private clinics, as a rule, is given special attention. Preference is given to experienced professionals, owners of the first or highest category. But it is certainly possible to retain such professionals only with the help of a very good salary.

How much is health

As numerous polls show, paid medical services are in high demand today. And this is no coincidence, since state medical institutions "please" us mainly with queues, the lack of coupons to narrow specialists, and the openly hostile attitude of many medical workers.

The situation is completely different in paid medicine. An individual approach to each client is a guarantee that the next time a person wants to visit the same clinic. Modern equipment, the use of high technology - all this is necessary in order to remain a competitive institution. It is not surprising that this business requires simply colossal costs. Medical equipment for various studies costs a lot of money. For this reason, the ROI of the healthcare business is not as high as we would like it to be. And, nevertheless, the opening of a medical center in many regions remains relevant, which should be taken into account when making the final choice.

It will be incredibly difficult to open a medical center as an individual entrepreneur. In this case, the most profitable option is to obtain the status of a legal entity. This will allow minimizing property liability, while attracting and concentrating material resources as efficiently as possible.

The organization of a private medical clinic is incredibly difficult, but a professional example of a business plan for opening a medical center with ready-made calculations will become a reliable assistant in this matter. In it you will find all the information you need to start your business.


Business and medicine - until recently, these two concepts seemed completely incompatible. Accustomed to public free medical institutions, the people were at first wary of private clinics. But very soon paid services began to gain popularity, in connection with which there were more and more people wishing to open a business in the field of medical services.

But, unlike many other types of business, not everyone can open a business in medicine, since the requirements for the implementation of this activity are very high. First of all, a person who plans to open a private clinic must have a higher or secondary medical education. In accordance with legislative norms, a businessman must obtain an appropriate license to carry out medical activities.

A license is issued only if a businessman is able to prove that medical activities will be carried out in strict accordance with all norms and requirements. This document is issued for 5 years, and for the type of activity indicated in the nomenclature, the basis for this is a specialist certificate.

Equal to license

The organization of such a business as a medical center seems incredibly difficult due to the huge number of requirements that are imposed on this type of activity. For novice businessmen, starting a business in medicine is not the best option, also because only a specialist with work experience will be able to obtain a license permitting the provision of medical services - this is a mandatory requirement.

A businessman needs, first of all, to determine a specific direction - it can be the opening of a psychotherapeutic and psychological center, or the creation of a dental or cardiological clinic. A license gives the right to provide certain medical services, and a person who has a secondary specialized or higher medical education can obtain it.

A business project such as a medical center presupposes the availability of appropriate premises that meet all the necessary requirements. Moreover, this building must belong to the license applicant on legal rights. The center must have all the conditions and opportunities for carrying out medical activities - special medical equipment, technical equipment, tools. It is important to have experienced specialists on the staff - doctors, nurses, paramedics, who must undergo professional retraining every 5 years.

How to open a medical center, how to obtain a license for medical services, to form the cost of these services - there are a lot of questions during the organization of the process. Having at hand a competent sample of a business plan for a private medical clinic, it will be much easier for a businessman to cope with emerging difficulties. This document describes the sequence of actions for creating a center and a host of other nuances that are useful even for experienced businessmen.

A ready-made business plan for a medical center from scratch with examples of calculations for opening

An economically sound business plan of the medical center will allow you to open your own business to provide medical services to the population, taking into account all the difficulties of building your own business in the field of medicine. This is a highly competitive, but attractive niche, because there are almost no absolutely healthy people, and the most diverse assistance in treatment and prevention is needed. Following the recommendations of the finished document, you can make a real clinic of the future out of a medical institution, which will bring a solid income.

The proposed document contains estimates for the introduction of various types of medical enterprises into operation, including the purchase of equipment for a small medical office or a diagnostic center. A deep economic and mathematical analysis of the future business will allow you to organize a company that will provide medical services to adults or children, or provide a highly specialized range of medical measures, for example, plastic surgery or gynecology.

To study the information on creating a private clinic means to open the door to the world of medicine, to protect yourself from unjustified risks and to be able to take into account a variety of small and large problems. Any medical institution, treatment and prevention unit will function smoothly and remain profitable if from the very beginning it does not go with the flow, but backs up its actions with real facts and correct calculations.

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