Partnership offers. Searching for business partners: where and how to find a reliable person in a short time I am looking for a partner to start a business

On this page of the free bulletin board site, you can consider proposals for cooperation, study announcements from organizations and entrepreneurs offering business partnerships.

Here you can see offers from dealers and suppliers of goods. Our site is used by many companies from various business areas.

Web design, cargo delivery, personnel training, waste disposal - you can find offers of any business direction!

Commercial partnership

Any commercial enterprise needs reliable mutually beneficial business relationships. Effective economic interaction is one of the main conditions for successful functioning within the framework of an integral economic process.

Today, it becomes very important to focus the enterprise on getting new partners and permanent search for the most effective partnerships. They allow for reorientation of activities based on market changes, as well as strengthen the competitive advantages of the company.

Therefore, a partnership in business should be considered a type of economic relationship that is based on collective actions of the parties aimed at achieving a common goal and obtaining common benefits. In other words, commercial cooperation is a set of ways and methods of organizing relationships between business partners.!

Entrepreneurs deserve a lot of respect who have maintained partnerships for decades with those with whom they started their business. This means that many crises have gone through together. I started my business in 2013, during this time I worked with various partners. Here are some of the types of crises I've experienced:

Crisis "who is in charge?" or "how do we make key decisions?" Here it is important, having worked together on equal terms, to quickly determine the degree of responsibility of each of the participants and divide the shares in the company accordingly. It is at this moment that the CEO appears in the company. The chosen chief must articulate his obligations to the others. If they cannot choose the main one, the question arises, can such a business exist and develop? Schemes with equal shares are statistically more likely to lead to conflicts and crises, since a stalemate can arise.

Competence crisis. Each has its own ceiling. How long is a person ready to constantly learn and jump over himself? Are partners ready to educate each other and put up with each other's imperfections? Does the rate of human development match the rate of development of the company?

Trust crisis. With the increase in the amount of information and the number of tasks, not all aspects of the business will be transparent to all partners. There always comes a point when the basic trust that started it all runs out. It is necessary to foresee this moment and make the business as transparent as possible. CRM, system management accounting will help with this.

Where to look for business partners?

Aspiring entrepreneurs, as a rule, voice their ideas and assemble a team in the immediate environment. These can be both quite random people who, according to the founder, have qualities that are important for the project, and people with whom a pound of salt has already been eaten. For example, Mikhail Fridman built the largest Russian business empire together with his fellow students from the institute.

Can a “stranger” be a good partner?

I believe that the clearest and most understandable agreements are reached between people who initially have no reason to trust each other 100%. In this case, it is much easier and more logical to imagine the situation of termination of agreements and initially determine the most painless exit scenarios.

A partner can also be found among strangers. It is quite normal to post a vacancy and offer compensation, including a share in the company. A friend of mine, a well-known IT entrepreneur, thus found a co-founder - a CTO.

Photo: Unsplash

Will business with relatives be successful?

An important point here is the absence of a conflict of interest. There is an opinion that business conflicts are less common among relatives. If your partner is a relative, then with a high probability you can build a long-existing company, but the question is whether it will grow. Because often, growth requires speed of decisions, subordination and priority of work, not family.

Nevertheless, there are quite successful examples of business where the founders are close relatives, most often the hearsay of companies with the prefix Bros., for example, Warner Bros. There are also negative examples, the most famous of them is the conflict between the Dassler brothers, as a result of which the business collapsed and two companies and brands were formed: Adidas and Puma.

Friends are reliable partners?

It is very difficult to imagine a conflict situation with friends. It seems that friendship or family ties are a guarantee of conflict-free decision-making. As a result, people do not define their boundaries, responsibility is blurred, business exit schemes are not stipulated.

In one of my projects "Quadrim", the correct model of cooperation was not initially laid down. At the start, there were 4 partners, three of whom had parity shares, and two in the process formed a parallel joint business; the areas of responsibility and the mechanics of making key decisions were also not clearly specified.

Due to a conflict of interest, I operationally left Quadrim and launched a startup, Tim & Team repair service, based on my other interior design project Studio 3.14.

Photo: Unsplash

It is good to start something new with an already formed team with established dynamics, psychotypes that complement each other and a high level of trust.
We created the first business - interior design studio with my brother and friend, with whom we previously worked together on projects in a public youth organization. There we led shifts at children's camps together, organized events and had real experience working together.

Through trial and error, we found out who might be responsible for what. Five of us started in my kitchen. After the first month there were three of us left, a team was formed, a division of labor emerged. After 3 years, the history of this partnership ended happily when, together with our new partner Oleg Anisimov, we bought out shares in Studio 3.14 from my two partners, thereby integrating the company for the development of Tim & Team on the basis of the design studio.

When there is a whole business in the place of a partner

It happens that partners come to a project with their own infrastructure, sometimes even a whole business, and this gives a positive effect, for example, as in the case of Oskar Hartmann's Carprice. The entrepreneur's project on partnership terms included two more businessmen with entire companies-divisions for development and marketing, which gave a synergistic effect.

But one should beware of the opposite situation, when the general infrastructure of the project is used for side projects of one of the partners. At first glance, attracting a partner with infrastructure (ready-made business) looks attractive due to possible synergies, but it carries many risks. In my opinion, this is possible only if the infrastructure is transparent enough, you can verify its value. Potential risks and conflicts of interest should be examined in detail.

Before attracting someone as a partner and integrating into your business, it is better to work with him as a contractor or partner on a project, as it was with the developers in the same Carprice. It would be a mistake to "marry" right away. There must be stages. It is precisely necessary to overcome the crisis together.

Photo: Unsplash

It's good to weigh everything

Partnership is one of the most important levers for the development of a company, but it also carries many risks. A successful partnership can significantly accelerate the development of an entrepreneur, as happened with and. But you need to understand that 65% of companies are falling apart due to a conflict between co-founders.

Among the undoubted advantages are the mutual complementation of competencies, "collective intelligence", acceleration of development, risk sharing, savings on hiring top managers at an early stage of the business, and the presence of long-term motivation at the core of the team.

The downsides are that the need for collegial decisions slows down their adoption, and in startups, speed and flexibility is extremely important; partners share not only risks, but also profits, and if there are more than two partners with large shares, the likelihood of dilution of shares increases in the event that investors of later stages appear and the founders of the company lose control.

50/50 parity partnership conceals the most risks, but there are also successful examples when large-scale companies were created under it (Igor Rybakov and Sergey Kolesnikov - Technonikol).

Life hacks

If you don't have 100% confidence in your partner, bury the 50/50 principle. When there are two of you and at the same time both are maximally involved and close in level of competence, the ideal ratio is 60/40, which provides a high level of motivation for the owner of a smaller share, while retaining the last word with the leader.

If you do not have a plan for an exit, consider that you yourself are creating a conflict situation for yourself in the future. It is imperative to take into account the factor of a possible change in the life goals and circumstances of the partner, which in practice appear no later than three years from the beginning of the partnership. It is important to write in the memorandum what will happen if they change.

There should be a decision-making mechanism and a clear formula for calculating cash-out at different stages of the business. Before a partnership, there must be preparation (first of all, make a financial model for 12-36 months). Formalize the down-side: how exactly will you understand that the project is unsuccessful, how much you are ready to "fall".

If you have someone you would like to co-founder, you don't have to give them a share right away. In Russian law, since 2015, it has been possible to structure the relationship between the co-founders using an option, which may involve an automatic transfer of shares in the event that certain KPIs are achieved by the co-founder.

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Good day! Today I am writing an article for one of the subscribers of my group VKONTAKTE “ Business Secrets for a Newbie ”, But I'm sure this topic will be useful to many who are in business or are just planning to do it. The topic of the article is business partnership and how to find a business partner.

Before writing an article, I of course glanced through the articles on this topic that Internet searches offer. The articles turned out to be a so-called rewriting (that is, rewritten from each other, changing expressions and words so that the uniqueness of the article was more than 90%), as I understood, these webmasters simply have nothing to say and personal on this topic experience of finding a partner for business almost none of them had.

I strongly disagree with more than half of the information. And now I will dispel these misleading materials.

And so, we begin to analyze the topic of partnership in business:

Business partnership

I will start by refuting some points that are recommended for those who are looking for business partners:

  1. Doing business alone is difficult and undesirable... On the contrary, I would recommend running your business without attracting partners, if you have enough of your own resources, then you do not need a partner. If it is difficult for you to run a business alone, you can simply hire a director or boss who will be responsible for a certain direction (possibly several). All the money earned by the business will be yours and there will be no need to share it with anyone;
  2. Consider relatives or friends as partners... In no case!!! Whoever wrote this is far from business. If you do not want to spoil family ties and lose friends, you should not even offer them to become partners. You can borrow money from them for business, but under no circumstances can you take as partners. I have been doing business since 2003 and during this time I have seen enough of friends who stop communicating precisely because of business, as well as relatives. The business partner must be a completely outsider;
  3. Community of entrepreneurs in the city... Until you become a full-fledged businessman standing firmly on your feet, no one will even talk to you and you will not find any partners here;
  4. Participation in exhibitions, conferences and business meetings... What can we talk about here? So far, you are no one and there is no way to call you. Only representatives of a real business can find business partners in this environment, and that partnership will be of a completely different nature, for example, the purchase of some products;
  5. Search for business partners on forums... Another delusion, despite the fact that there are potential business partners on these forums, it is unlikely that someone will enter into a partnership with you. Do not forget that at the forums people from all over our vast Russia and being in Vladivostok a person clearly will not enter into partnerships with future partners from, for example, Voronezh.

These are the main proposals for finding business partners that are not feasible and highly undesirable.


Let's now consider what a business partner should be and the terms of partnership:

  • The business partner must understand the topic... The person you are proposing to become a partner must necessarily understand the topic of the business that you have or that you are just about to open. It is desirable that he even have experience in this business;
  • for a full-fledged and honest partnership in business... A prerequisite for a full-fledged partnership and protection from the so-called "scammer", business partners must be legally protected. This is possible in the opening of a limited liability company, the Charter will spell out the rights of both business partners as founders with an equal part of the business;
  • General Director of LLC... The head of the organization should be one of the partners of the business that you open;
  • Distribution of functions of partners in business... Usually, people who have ideas, and possibly a future business, are looking for partners for their business (in a simple word, a partner is an investor). In such cases, a partner who is looking for an investor takes over all the other functions of opening and running a business. That is, one just invests his money, and the second is already creating a fully working business, which is pretty fair.

Where to find a business partner

It is best to look for a business partner in your city - this is ideal.

You can also consider nearby cities, preferably no further than 60 km. from your city.

How to find a business partner:

  1. City newspapers... Look through the newspapers in your city that have private ads. Usually after the heading “Work” there is a heading “Business partnership”, perhaps you will immediately find a business partner there. If none of the offers from this section suits you, then place your ad in it with brief requirements for the business partner, the cost of the ad is 80 rubles per issue;
  2. Online classifieds sites... Place information that you are looking for a business partner on city internet message boards + city forums should not be forgotten. You can also use the all-Russian platform for online ads AVITO, just place it specifically for your city. The good news is that ads are free here;
  3. Running line on television... Each cable TV has a creeping line, often there are several of these channels. There can also be cable not one but 3-4 for an average city. Give a creeping line on all channels that you can. The ad should be capacious like “I am looking for a partner for a toilet paper business tel. 66-66-66 ".

These options are the most optimal for finding a business partner.... It is difficult to say how long it will take to find a partner for your business - it can happen the next day or in a month.


In any case, the information should go until it is found, I understand that you will have to invest money (especially in the running line), but you have a business at stake, so it's not such a big cost to find a business partner ...

And in the end I want to give advice, you should not immediately start a business with the first person who is interested. You should have a choice, so you can meet and talk, discuss possible nuances, but don't give an answer right away. It's almost like applying for a job with more serious criteria and conditions.

And ideally, if, of course, opportunities allow, then it is better to work on your own, without business partners, but this is purely my personal opinion.

The procedure for state registration of an individual entrepreneur or LLC has now become even easier, if you have not yet registered your business, prepare registration documents completely free of charge without leaving your home through the online service I checked: Registration of an individual entrepreneur or LLC is free in 15 minutes. All documents comply with the current legislation of the Russian Federation.

Currently, many entrepreneurs use this Internet accounting for doing business, calculating taxes, contributions and submitting reports online, try it for free. The service helped me save on the services of an accountant and saved me from going to the tax office. I also managed to get a gift promotional code for subscribers of my site, according to which you can get 3 months of service for free in order to appreciate it. To do this, just enter the promo code 74436115 on the gift activation page.

That's all! If you still have questions, you can ask them to my group - link at the beginning of the article or in the comments.

Good luck finding a partner for your business! While!

Whether you are opening a new business project or are busy promoting an already successful enterprise, it is quite difficult to cope with this alone. Responsible, committed, reliable people are rare. Where should you start looking for business partners? Where can you find them? What are the parameters to select? And how not to make the most popular mistakes in the process of finding business partners?

Independent search for business partners

There are two key areas for finding business partners: online (Internet resources) and offline (events).

Let's start with online search methods.

Specialized web resources.There are many sites for finding business partners. On them you can place your own announcement about your desire or view the information of other applicants for companions:

  • "Share of the Deal" (dolyadela.ru);
  • Start2up (start2up.ru);
  • BusinessPartner.ru (businesspartner.ru);
  • Investtalk (investtalk.ru).

Business forums.A good way is to look for like-minded people on forums where startups chat:

Entrepreneur blogs.Many businessmen blog on social media to promote their brand. There they write about their thoughts, successes, life hacks. Some of them already have a successful business, some are just working on their own idea. In any situation, one of them may be open to partnership.

Examples of interesting blogs:

In real life, you can also find worthy business partners. The main thing is to know where exactly they can be found.

Offline business partner search methods:

Industry exhibitions, conferences, business summits, forums. Attending such events, you will find your target audience in a concentrated form: companies and organizations looking for partners, startups and experienced entrepreneurs, as well as people involved in investing. A huge number of specialists from one segment gather at such an event. There is an opportunity to get to know people live, establish contacts, exchange preliminary agreements, and in some cases immediately sign an agreement. This is a great chance, because as usual you will have to make a separate appointment with each of them. And so in a short time you will get to know many potential business partners. But here it is necessary not to forget that to participate in such events you will have to spend money on decorating your stand and pay a fee. Information about such events can be found on the Internet by subscribing to mailing lists on the following resources:

  • INTEREXPO (interbytchim.com);
  • “Russian Internet Technologies” (ritfest.ru).

Public organizations and associations.As a rule, entrepreneurs create non-profit associations to protect their interests and support cooperation. They can be found both within the same area and in related industries. Information and assistance in the process of finding business partners is presented to its participants by Delovaya Rossiya (deloros.ru), a public organization. And the Moscow Chamber of Commerce and Industry does not require joining its community in order to provide assistance in finding a companion. On the resource of this organization - mostpp.ru - everyone can use the service for finding business partners and post their proposal to find a business partner or get acquainted with other people's ads.

Clubs. These are all kinds of specialized communities of interest, including on the topic of entrepreneurship. In the modern world, this trend is rapidly gaining popularity. People gather in such clubs in order to exchange experience, attract investment, realize their business idea, or find a suitable business partner. But there is one catch, such clubs are not easy to get into. There are certain stages of verification and parameters, so ordinary people are not allowed there. And in them, the ability to pay membership fees is not a key selection factor. In those, where only financial resources are needed for the introduction, the rules are simpler, and so is the audience.

Examples of business clubs:

  • closed business club KELIA (kelia.me);
  • Avangard (bcavangard.ru);
  • Etalon (etalon.club).

Schools.This includes trainings, seminars, intensives, master classes (for example, "School of the General Director"), meetings with business gurus (for example, on the Day of the General Director). At events like this, you can start conversations with interesting entrepreneurs and build useful connections. Naturally, attending such meetings is not free, but in many cases such investment in your education will pay off in the future when you find the right business partner and your clients.

High life and hobbies.In some cases, getting to know the person you need and making contact with him is much easier in an informal atmosphere. It can be parties, balls, meetings of interest. Of course, in a knitting circle you are unlikely to be able to find a business partner, but in a golf club, for example, this may well work.

Charity.In the modern world, sponsorship is a fairly popular activity among serious entrepreneurs and not only. The most famous charitable foundations are listed below:

  • Valeria Gergieva (gergiev-charity.com);
  • Rusfond (rusfond.ru);
  • "Give Life" (podari-zhizn.ru).

Specialized business parties, presentations and parties.Such events are initially attended in order to meet new people from the field of entrepreneurship.

A rather original method of finding business partners is quick business acquaintances.We all know speed dating well - this is a fleeting date when a couple has a few minutes to tell the most interesting things about themselves. Dating in the business sphere is arranged in a similar way, for example, on the Internet resource "Nasvidania" - nasvidanii.ru/delovie-vstrechi. Of course, you will hardly see serious businessmen at such meetings. But startups often attend events of this format in order to meet new people who may be useful to them in the future.

Good buddies. Do not forget about your friends. It also happens that the ideal business partner for you is in your close circle, he just has not yet shown his business qualities. You should not confuse such acquaintances with your relatives or friends. Business experts have suggested that a close relationship with a business partner can negatively impact business success. In relationships with people you just know, it will be much easier to establish the distance that is necessary for effective collaboration. Also, you can easily distribute your job responsibilities and sign an agreement on the conduct of a common business project.

Specialists from your business area.Another option for a startup is to offer to become a partner to a person who is a highly qualified specialist in the field of the future enterprise. After all, before you are going to start your own business, you will need to conduct a market analysis, as well as talk with people who are already working in this industry. It is possible that with some of them you will form rather friendly relations, which will later develop into partnerships. Agree that it's good when your companion already knows the intricacies of running a future business.

Word of mouth.If you have already gone through all the methods, but the search for business partners has not been crowned with success, then try the most elementary method. Just tell everyone you know about your entrepreneurial idea, what you have already done and what you are working on now. It is quite possible that among your social circle the person you need will be found.

In order to increase the efficiency of searching for business partners, it is necessary to use several methods at the same time, immediately search online and offline.

  • Friend and boss at the same time: experts talk about the consequences
  • l\u003e

    5 nuances when choosing an event to find a business partner

    There are a number of things you can do to keep you from wasting your time. Depending on the nature of the event, different entrepreneurs attend accordingly. Take this fact as a basis when you start looking for business partners.

  1. The larger the event budget, the fewer guests you will see on it. But the entrepreneurs themselves will be more successful and wealthy.
  2. In the evenings and on weekends, business project founders and top managers visit events less often. Among them, short meetings at lunchtime or in the morning are more popular.
  3. The theme of the event will also affect who comes from the company. This will be exactly the person who resolves the relevant issues in the firm. For example, a company director will not show up for a supply meeting.
  4. The location of the event has a great influence on the audience. The more status it is, the more successful entrepreneurs will visit it.
  5. The organizers of the event deserve special attention. There are always those of them whose events are consistently more interesting than others.

5 rules of competent search for partners at a thematic event

Now you understand exactly where you need to deploy your search for business partners. But in order not to make unnecessary mistakes at the time of acquaintance and probing the soil, you need to take into account a few more points and subtleties, using which you can avoid getting into a mess and smooth out all the rough edges that arise in your communication with potential business partners.

Rule 1. Find out who you need. Starting from this moment, select the right places and attend specific events. Think about who can potentially become your business partner, who you want to sign an agreement with, and who can help you get to the required level.

Rule 2. Create and learn the presentation of your business project. Your story should be no more than a few minutes long. This method is called elevator pitch, which means "elevator pitch". Often, people are unable to accurately and clearly describe what their activities are. In this situation, the search for business partners is unlikely to be crowned with success, since a potential partner will quickly lose any interest in you.

Rule 3. Do not sell your services at the very beginning of your acquaintance with a potential business partner. And not even the first meeting with him. First, you need to establish a connection with the person. And your obsessive talk about your activities can alienate a potential business partner.

Rule 4. Introduce people to each other.This will help you get favored and approved more quickly, and the next time one of them will express a desire to introduce you to the right businessman.

Rule 5.If you need to make acquaintance with a certain person, find all the information about him in advance, whatever you can find. About his hobbies, interests, communication style and company image. So you have a better chance of guessing with the manner of conversation when you first contact him.

And do not hope that the only meeting can end for you with finding a business partner and concluding an agreement with this person. Don't set yourself up in this way, or you will be disappointed later. You may seem overly persistent, and this will alienate a potential business partner from you.

How to find business partners abroad

When promoting your business project, you often have to contact not only Russians, but also foreign suppliers, partners, and investors. Searching for business partners at business forums or conferences abroad is laborious and costly. In this regard, most entrepreneurs prefer to use social media. Not every foreign businessman and top manager will immediately make contact. There are several secrets about where to look for them and how you can partner with them.

Secret 1. If you are interested in a particular company, then you need to calculate the key persons who are responsible for making decisions in this company. Find them on social networks: Twitter, LinkedIn, Facebook, etc. Most foreign executives are active in one way or another on these platforms. Add them as friends, track what posts they post, who they have in their friends, like their posts, leave your comments, take an interest in their life on social networks. If you can show originality, then they will definitely notice you and you will gradually be able to get closer to them. If the person you are interested in has 5 thousand subscribers, hundreds of likes and the same number of comments under each post, then analyze who and whose responses he most of all notes or reposts. You can always find a method that will lead to the one whose opinion he respects. And already with the help of it, establish contact with the person who interests you.

Secret 2.Try to make an acquaintance immediately with one of the famous foreign businessmen. It may seem unrealistic to you, but in the recent past R. Branson offered the entrepreneur with the best business idea to present it personally to him on his own island, and then take part in the largest US exhibition, CES, for free.

Secret 3.Another method you can use when looking for business partners is to have an article about your company published on a popular US news resource read by the businessman you need. For example, TechCrunch editor Mike Butcher loves to write about Russian start-up business projects. He even formulated the perfect letter that he would like to see.

Step-by-step search for business partners

There are five key actions that can increase the efficiency of the process of independent search for business partners.

  1. Define your business challenge clearly and try to communicate it to people you know well. Talk about your business idea with friends, family, good acquaintances, and work colleagues. There is an opinion that it is not worth starting a business with your loved ones. There is some truth in this, but not in all cases. You are perfectly familiar with these people, you know their positive qualities and negative aspects. You can trust them. There are a large number of examples of family business in the world when a husband and wife or children and their parents are perfectly building one joint business.
  2. Search the Internet for business portals, sites where entrepreneurship issues are discussed. Quite often, on such network resources, you can find people who themselves are in search of business partners and business personalities. Such an acquaintance on sites that contain information about entrepreneurship can become a start for future effective cooperation. You can also place your ad about looking for a business partner on specialized resources. This will greatly increase your chances of success in business.
  3. Find out if there is an entrepreneurial community in your city or region. In such a structure, all issues are resolved, including those related to participation in common business projects. By connecting with a group of local entrepreneurs, you will develop useful connections and acquaintances. And becoming a member of such a community, over time, you will be able to gain the trust of the rest of the participants and secure yourself recommendations from serious and experienced business people.
  4. When looking for a partner, try to find someone who matches your level of business training and has similar entrepreneurial ambitions. If you are a highly qualified and experienced programmer, then find yourself someone with the same education and skills for a managerial position. Ideally, your business partner should complement your positive qualities. There are other criteria for determining whether you can manage a joint business: mutual sympathy, the same sense of humor, etc.
  5. When talking with a potential partner about the possibility of organizing a common business, do not hesitate to set your terms. It is worth noting here that it is necessary to talk not only about the distribution of functions and responsibilities, but also about cash payments (about earnings). Discuss all the terms with your partner right away and draw up a formal agreement that needs to be certified by a notary. Otherwise, if a non-standard situation arises, you cannot avoid conflict and proceedings.

How to select candidates when looking for business partners and investors

Is there a formula for a successful partnership? Particular attention should be paid to the point of view of one of the most successful investors and businessmen in America, R. Kiyosaki. Talking about an example of his effective partnership, he found three main factors that made this level of his success:

First, affiliates need to have a common investment philosophy. Thoughts about how and where to invest your financial resources should be identical. Otherwise, you are doomed to constant disagreements and disputes.

Secondly, it would be ideal if your experience and practical knowledge complement each other. The more information you have about your chosen field of activity, the more effective your business project will be.

Thirdly, partners should not deviate from the course of the intended strategy in their business. It must be formulated at the very beginning in order to clearly understand in which direction your team will move. This way you can work in one direction without wasting time on unnecessary actions.

The relationship between business partners can be compared to the relationship between husband and wife. In order to find the right companion, you will have to meet different people.

You have in mind several people suitable as business partners. What are the criteria for choosing the most reliable and worthy? You need to think about the following points:

The partner must not be a relative or friend. We already talked about this above, but this is actually one of the most common and disastrous mistakes of many aspiring businessmen. There is an opinion that it is on such people that you can completely rely and entrust everything to them. But it is also necessary to remember the following nuances:

Effective business partnership takes place only in those cases when there is a certain distance in the relationship between those working together, which cannot be between close people.

Business associates are persons who have signed an agreement between themselves. Each has undertaken a commitment to perform certain functions and to be responsible for their area of \u200b\u200bwork. It is the fact that there are no close personal relationships between business partners that contributes to the emergence of a heightened sense of responsibility for doing their part of the business.

A loved one will be difficult to pull back at work if he begins to neglect the terms of the agreement. At the same time, concluding an agreement on the conduct of a joint business project is somehow not very convenient - after all, this person is your relative (friend, good acquaintance), which means that you trust him and just like that, and no agreements are needed. Simply put, loved ones have problems in running a joint business due to the constant disregard for the key principles of entrepreneurship. All these difficulties will affect the effectiveness of the project - slow down its development and bring the financial crisis closer.

It must be a leader. Partners are the leaders of the future business project. Thus, the question of whether they should be leaders is not even discussed. Each of them will move the business project forward and develop it. The leader must be the locomotive, the driving force of his business. If your partner does not have leadership qualities, then in reality you will have to carry the entire business on your shoulders, and the partnership in such a situation cannot be called equal.

Having entrepreneurial qualities.The future companion must unconditionally be a businessman by nature and have a full set of relevant traits. This point is of key importance, since the lack of entrepreneurial grasp of the owners of their business is the main reason for its slow development and rapid failure.

Closeness in mentality and philosophy. Partners need to understand each other from a half-glance. They should have a lot in common, something that will help to unite them into a single team. What matters in this is the similarity in mentality, in life position and principles, in philosophy, etc. But again, one should not confuse all these qualities with friendly relations.

It is also necessary to realize that in this situation the partners have united into one team to engage in common business. This means that they plan to make money together. And it is quite obvious that friendly relations have nothing to do with entrepreneurial ones. In this regard, business partners should be similar in mentality and philosophy of life, but at the same time they must keep a certain distance between themselves. Distance in a relationship is a guarantor of discipline and a responsible approach to the work process on the part of companions.

Having good connections, as well as the ability to establish them.In business, there is nowhere without connections. The imperfection of legislative documentation and corruption of civil servants provoke the emergence of legal lawlessness on the ground. Thanks to connections, a businessman can resolve issues with state regulatory bodies and other persons.

When organizing a joint business, it is necessary to realize the importance of having the necessary acquaintances with companions, as well as their ability to make them and establish connections.

Financial stability.Every business project is to some extent unsafe, for example, partners risk their financial capital. In the course of the workflow, unplanned moments may appear, as a result of which the business will incur losses. Also, the presence of credit loans and debts from a partner can destroy a business project already at the initial stage of its movement. Always remember that the future of the enterprise depends on where you invest your first earned money. A financial companion is a stick in the wheels of your business.

Willingness not only to take, but also to give.This is a very subtle psychological nuance that speaks volumes. Analyze your potential companion's actions. Pay special attention to his desire not only verbally, but also in fact to provide you with some kind of help or support, as well as the willingness of the partner to do not the most pleasant job for him. This moment can say a lot. Running a business together is a constant finding of a compromise between personal interests and the desires of your partner.

If your partner is not ready to give, then you will never wait for him to make decisions that suit all. He will constantly pull the blanket in his direction.

How to evaluate a future business partner

Let's analyze one of the most common situations. Before you is an interesting project from all sides, which promises a fairly serious financial profit. It involves partnering with a firm that has something enticing: a customer base, a launch pad for you to launch a branch, a brand, a profitable technology link, or a ready-made business in which you can invest your funds. But at the same time, financial investments, personal time, attention will be required from you, it may be necessary to make some adjustments to the development strategy of your company. Until now, you have not cooperated with this organization.

How to make the right decision in such a situation? We advise you to analyze a potential partnership on three points:

  1. It is necessary to assess the attractiveness of the project in terms of business indicators. The criteria for analyzing the profitability of an offer can be as follows: making a profit, the possibility of winning a niche in your field, implementing a new idea, organizing a distribution network, increasing the market share.
  2. You need to evaluate your partner. Can I have a common business project with this partner? Does it make sense to start negotiating with such a person? Usually they spend several days with a potential companion, just talking in an informal setting. Sometimes an operational reference is sought, containing, in addition to information from the biography of a potential business partner, information about whether this person had conflict situations with his previous partners, whether the case came to court hearings, a criminal case or a showdown on fists, what was the nature all these incidents, if any. If a candidate for a partner was involved in any criminal case, then the security service of the enterprise proceeds to check it.
  3. Assess what the potential partner firm really is. They get to know the company, office directly on the spot, talk with leading experts. At the same time, as a rule, they evaluate not only the work process at the enterprise, but also how the employees look and whether the description of the plant from the words of its owner corresponds to the first impressions of what they saw. The comparison process, more or less conscious, should always be.

How to arrange cooperation

What do potential business partners - beginners at the initial stage of cooperation - think less about? Of course, over the conclusion of an agreement on joint activities. They rely on the integrity of their partner, do not legally formalize their relationship, which as a result can lead to disastrous consequences for each of them.

We will not delve into the legal nuances of concluding an agreement on joint activities. All this data can be found on specialized resources on the Internet, where professional lawyers give recommendations on the forms of such contracts and offer the most suitable for you.

Let us also recall that by creating a joint business project, you want to carry out activities that will bring you and your partner financial profit. In this regard, you should definitely register yourself as an individual entrepreneur or a legal entity (the form of a limited liability company is popular).

Otherwise, your agreement with the business partner will have no legal effect. In addition, if you begin to carry out business activities without registering as an individual entrepreneur or a legal entity, then the state regulatory authorities may have questions about your actions.

The main points that should be written in the contract:

Starting capital amount, invested in the project by each business partner. When organizing a joint business, partners make initial financial contributions. In some situations, the amounts are invested equal, but in practice there are also cases when one of the parties invests more, and someone - less. All these points must be written in the documents without fail.

Share of the value of the company (in percent),owned by each partner. Everyone knows the saying that it is not customary to divide the skin of an unkilled bear. But since we are dealing with a business project, it makes sense to share this very "skin" in advance, than to later resolve conflicts. Pay special attention to the fact that in the agreement between the partners, the share of each is expressed exactly as a percentage of the real price of your business project on the market.

Functional responsibilities of each partner. It is necessary to realize that the process of partnership in entrepreneurship implies a certain equality of status of business owners. In this regard, together you will need to draw up a document in which you write down information about which of you, in which area and what functions and responsibilities will be assigned.

Responsibility for non-performance or poor-quality performance of duties.It is logical that it is necessary to describe in detail the role of each of the business partners, but it is also necessary to discuss the punishment for inaction or inappropriate performance of their functions. These can be penalties, deprivation of profits, etc. That is, we are talking about the fact that you need to have a specific document, the conditions of which are indispensable for fulfillment. Such an agreement will serve as a good incentive for business partners to act in good faith in their duties.

Profit distribution.In some situations, business partners "break the pots" immediately after the first income appeared. One believes that he should get his hands on half of all the money earned, while the other believes that all funds should be invested back in the business project. To prevent such situations from arising, clearly describe in the agreement in advance the entire procedure and conditions for the distribution of profits.

Decision making mechanism.In the case when the company is managed by one person, he acts independently. In a partner project, decisions are made by all of its owners. This is where conflicts and misunderstandings appear. For example, one business partner wants to take out a loan to buy a product, and another is against the idea because he thinks that such a decision would jeopardize the success of their organization. How to find a way out of this situation? We believe that it is best to add another clause in the agreement, in which it is necessary to indicate that all decisions in the organization are made only if all owners approve of it.

Or you can formulate conditions of a more democratic nature. For example, the decision is made by the majority of the co-founders of the company. If it receives fifty percent of the vote, then the proposal is rejected.

Signature right.This point is a rather subtle point. We are all different people. You start a joint business project with one person, and in three years it will be a completely different person. And if at the time of the start of your business you trusted him 100%, then after a while you already have thoughts about how your partner is a decent person. Who knows, it is possible that when you leave the company for a certain period, he will quickly sell all the assets of the company, and you will be left with nothing.

In order to feel more calm and confident, it is necessary to certify with a lawyer the right to sign each partner. Indicate that the signatures of all co-founders must be affixed to the responsible documents related to the sale of company assets, revaluation of products, additional issue of company shares, inclusion of new business partners in the project, etc.

 

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