Topics of business plans for students. Business plan writing plan (example). Features of drawing up a plan for personal purposes and creditors

Good planning is fundamental to the success of any business, and small projects are no exception. Having in hand a business plan that was drawn up competently, where all the components of success are presented and all the main risks are taken into account, with due diligence, you can definitely count on a good return from the activities of a small company. Let's analyze the procedure for developing this document and consider an example of a business plan for a small business.

A Good Business Plan for a Small Business: Highlights

A small business plan, like any other, should include:

all the necessary information about the company;
the goods or services that it produces;
sales markets;
the marketing approach of the firm;
organization of all major production processes.

The main difference between a plan for a small business is that when drawing it up, you need to take into account much fewer points than when developing planning documentation for a large company.

Therefore, the documents themselves are made easier and have less volume.

However, in any case, the matter must be approached with all seriousness, because a mistake can be costly. If there are one or more mistakes in the plan, this can prevent the company from bringing a profit.

The procedure for developing a business plan for a small enterprise

The plan needs to consistently record seven main points.

Business concept.
Basic information about the company.
The essence of the enterprise, information about the goods sold and the services provided.
Market conditions (information about potential consumers and competitors should be provided here).
Development strategy.
Organization of company management.
Financial planning.

How to draw up a business plan correctly?

To make a plan, you first need to answer a few basic questions.

What is the purpose of creating a case?
What result do you want to get?
How will the firm be managed?
To what extent are the company's activities influenced by external factors?
How competitive will the company be?
How strong will the firm's financial strength be?

For planning to be carried out at the proper level, it is necessary to have some business experience and understand how to properly organize financial flows.

If you do not have enough knowledge for this, it is better to ask for help from those who have them, or buy a ready-made plan and redo it.

Sample Small Business Business Plan

Let's analyze the business plan of a fitness bar in an abbreviated form.

1. Summary

Firm "Fitnessbar" works in the catering market. The volume of sales of goods in this place in the first year should reach 15,000,000 rubles, and the profit - 1,300,000 rubles. To do this, you will need to invest 5,000,000 rubles.

In the future, the expansion of the enterprise will take place. To solve this problem, additional investments will be attracted, and profits will also go to expansion.

1.1. Goals

Increase the volume of sales of goods in the Fitnessbar by 2 times.
Reduce costs so that they are no more than 15% of sales.

1.2. Mission of the company

We strive to ensure that visitors enjoy their stay in our bar and become our regular customers and we want our establishment to become the most popular fitness bar in the city of N.

We are working to improve comfort and create conditions for relaxation in the Fitnessbar. To do this, we improve the quality of service, organize broadcasts of matches and sports programs, create an atmosphere of unity and friendliness.

1.3. Keys to Success

Quality: The products sold in our establishment must be of the highest quality, as well as the service.
Correct management of financial flows.
Strict cost control.

1.4. Possible risks

Competitive companies.
Lack of paying clients in N.

Baby products never lose popularity, and besides, many mothers prefer to order products online. Follow this link to find a sample business plan for an online children's clothing store.

2. About the company

The company's concept assumes:

high specialization: the target audience of the company is people who are fond of fitness, and we do our best to satisfy its needs;
creating a first-class service: high quality service, comfortable seats, regular sports broadcasts;
location: the bar is located in the city center and is located within walking distance from three fitness centers and a sports school.

2.1. Owners

The owner of the company is Ivan Ivanov, the company is his sole property.

2.2. History of the company

Firm "Fitnessbar" was founded in 2014.

Every year "Fitnessbar" increases sales and expands the circle of its customers.

Table 1. Development costs

3. Services provided

The institution is a fitness bar where visitors have the opportunity to dine, watch broadcasts of matches and other sports programs and meet friends, as well as make new acquaintances. The range includes three services:

nutrition;
the ability to watch broadcasts;
retail sale of sports nutrition and sports paraphernalia.

3.1. Technology

Plasma screens are used for broadcasting.

4. Market description

The market is very promising, as the number of people interested in fitness is growing every year. The popularity of fitness bars is also growing year after year, and this trend will continue for many years to come.

4.1. Market segmentation

The market consists of three main segments:

people who are into fitness;
people who lead a healthy lifestyle and are careful about nutrition;
fans.

4.2. Market condition

Competition in the market is at a low level, which opens up wide opportunities for development. In the city of H there are only 3 competitive establishments per 100,000 people, which do not meet the demand that is growing every year.

5. Strategy and its implementation

The company's strategy is to meet the needs of the fitness aficionados, food-conscious people and sports fans.

5.1. Competitive advantage

The main competitive advantage is the high quality of food and service and a special approach to serving customers from all three market segments.

5.2. Marketing strategy

Firm "Fitnessbar" is positioned as follows: a highly specialized establishment that provides visitors with three services.

These are food, retail sale of sports food and sports accessories.

Cost price

Information about the cost of goods and services provided is given in table 2.

Table 3. Sales plan

6. Management

The company has 6 employees. The company is managed by its owner, Ivan Ivanov.

Workers perform three main functions:

are engaged in the establishment of supplies and sales;
serve the equipment of the fitness bar;
are engaged in accounting and administration.

Table 4. Staffing table

7. Financial plan

The company's profit growth is stable and moderate, the balance is positive at any given time.
Residual income is invested in business development.

Table 4. Planned balance

Planned balance

Assets
	2016
Money	RUB 27,000.00
Debt	RUB 0.00
Funds in securities	RUB 30,000.00
Inventory	RUB 22,000.00
Other assets	RUB 24,000.00
Total assets	RUB 103,000.00
Equipment and real estate	RUB 300,000.00
Depreciation deductions	RUB 60,000.00
Equipment and real estate (clean)	RUB 240,000.00
Intangible assets	RUB 8,556,094.00
Other assets	RUB 30,000.00
Total assets	8586094

7.1. Profit and loss forecast

Stable growth of the company's profits is expected due to the expansion of the number of clients and the opening of new establishments in addition to the existing one.

In the next three years, income is expected to triple. This is how a business plan for a small business looks in general terms.

A well-written plan is the basis for the success of any company.

Moreover, this important document is necessary in order to attract investors. All persons interested in investing money in a small business, after getting acquainted with it, will see the full picture. Such a plan is necessary in order to show investors the prospects for business development and make them understand what kind of return they can expect from their investments.

Video on the topic

One investor decided to retire after 15 years. Every month he invests 20 thousand rubles.

The purpose of the experiment is to live off dividends in the amount of 50 thousand rubles a month. A public portfolio will allow you to track movements and, if desired, join it. @dividendslife

Term business plan went from the English expression business plan. A business plan is a structured document describing the stages of a company's development, its main areas of activity, its strategies and risks. At its core business plan is a roadmap designed to lead the business to the planned goal, passing the planned routes, taking into account the intermediate stages and shows the results obtained as a result.

💡 Write a business plan or download a ready-made one?

When starting a business, aspiring entrepreneurs often have a question to download a business plan or write their own? Of course, if you have sufficient experience, it is better to write your own unique business plan. True, not many entrepreneurs who first thought about starting a business have the skill of such an activity. In this case, it is better to keep in mind that writing a business plan is necessary if your business:

unique
requires a lot of calculations
implies non-standard stages of development
involves non-standard risks
there are non-standard format requirements, for example, for a potential investor

In most cases, when starting a small business, it is quite possible to use a ready-made business plan from a trusted source, of course, with its revision according to your data.

💡 Where can I get a ready-made business plan?

On the Internet there are a huge number of paid and free business plans... Despite the greater variety, we recommend using the business plans presented on our portal. All business plans are provided absolutely free of charge, contain detailed financial calculations and take into account risks. In addition, the portal contains a huge number of business ideas structured by areas of activity.

Let's give a simple example of a business plan. It should be borne in mind that this is only one of the possible options, and it is presented in a very compressed form.

Target: To produce confectionery, mainly cakes, for the residents of the city. Take a leading position in the upper price segment in this market.

Tasks:
1. Create a compact confectionery shop.
2. Provide the production process with the necessary raw materials and labor, some of which will be hired.
3. Initially occupy 30% of the market segment through the implementation of the developed marketing strategy, which implies squeezing out the main competitors with dumping prices and new recipes for the consumer.
4. Attract the missing investment funds in the bank secured by the available real estate.

An example of drawing up a business plan for an enterprise

Let's consider an example of a business plan for a production. It is planned to open a small tailoring atelier. Let's consider how promising this business is in a specific market.

1. Summary. Opening of a small production facility from January 1, 2014. Ownership - LLC. The planned term is 42 months.

2. General provisions. Purchase of equipment that will allow using a variety of fabrics and performing various finishes. It is planned to partially attract borrowed funds for the purchase of equipment and rental of premises. The sewing service will be provided to the population, as well as to legal entities in need of special clothing, as well as sewing curtains and bedding for subsequent sale.

3. Market analysis and marketing plan. At the moment 350 enterprises are represented on the market. Due to strict adherence to deadlines and quality, it is planned to create a positive image of the company, which will allow it to occupy a niche in the market.

4. Costs. The estimated direct and variable costs, including salaries and premises rent, for 3 years will amount to RUB 13.5 million. Of these, own funds are 50 million rubles. The planned volume of sales will be 15 million rubles, which, after deducting tax deductions, will allow the project to reach recoupment by the end of the third year.

5. Production schedule. Release of 1000 units of goods.

6. Investments. Attracting partners on the terms of joint business.

A short example of a business plan

If you are about to open a shoe repair shop, then in its most general form, developing a business plan for example looks like this:

- Fixed costs (equipment) - 300 thousand rubles.
- Variable costs (threads, glue, rent) - 10 thousand rubles.
- Required investments - 100 thousand rubles in the form of a bank loan at 23% per annum for 10 years with - a progressive scale and a deferral of repayment for 1 year.
- Form of ownership - IP
- Tax deductions 24 thousand rubles.
- Planned revenue - 20 thousand rubles per month.
- Revenue in 1 year - 97 thousand rubles.
- Financial result - 73 thousand rubles.

As a result, the entrepreneur has a reason to invest in this project. The safety margin is large enough so that possible deviations from the forecasted values do not lead to financial ruin.

An example of a business plan with calculations

The opening of a small store that sells used children's items also requires a preliminary assessment. Enterprise business plan example:

The assessment of the goods purchased from the population will be made on the basis of the cost of 1 kg.
First, you need to make an assortment of 100 units.
The cost of 1 kg is 400 conventional units. One item weighs on average 1 kg. Thus, the cost of the product will be 100 * 100 = 40,000 USD. The cost of replenishing the working capital will be 100 units, which equals 10,000 USD. per month
The lease of the premises will amount to $ 10,000.
Variable costs, including advertising and unforeseen expenses - $ 10

Sales volume in the first 6 months will be 130 items per month;
in the next - 280 items per month.
The unit price on average will be equal to 250 USD.
Revenue for 1 year = 130 * 250 * 12 + 280 * 250 * 12 = (10,000 * 12,000 + 40,000 + 10,000 * 12 + 10,000 * 12,000) = 420 195 - 361 240 = 58 955.
The tax will be $ 25,000.
Financial result - 33,955 c.u.

At first glance, the business seems attractive, given the low entry costs and quick payback, but after performing a simple calculation, the entrepreneur will come to the conclusion that the profitability is very low and, although the risk is low (the product is in stable demand), it is unprofitable to engage in this business without reaching a scale ...

View a sample business plan

Schematically, planning, for example, growing vegetables looks like this:

1. Summary. This is a summary of the remaining pages.
2. Marketing part. Who will be the buyer and how will it be possible to conquer the market? Estimated part - 5 tons of carrots at 100,000 USD
3. Costs. Lease of a land plot and inventory - 27,000 USD
Remuneration for hired labor - USD 30,000
4. Revenue- 23 USD
5. Sources of funding. Bank loan for 50,000 USD at 18% per annum for 10 years.
6. Financial result- 9 USD

This activity in the execution of the pessimistic scenario in the first year will not bring income at all. In addition, an entrepreneur will be able to fully work and invest in development only in the field of repayment of the entire loan amount.

Download ready-made examples of business plans

On this resource you can download examples of business plans for free. Downloading the file makes it possible to get acquainted with more detailed calculation options, which will allow not only to understand the essence, but also to make, by analogy, your own calculation-justification of the expediency of investing funds.

If you have no experience at all, it is not at all necessary to order the development from a specialized company. It is enough to get acquainted with an example of planning for a similar activity, where you can study in detail the features of market analysis and the calculation of production costs of a particular business.

To download, click on the link:

Watch the video: "What is a business plan?"

Alexey Zhumataev

Examples of business plans 2016

Good day! Today I want to write an article about examples of free business plans in 2016, these business plans are my copyright with calculations.

I post them completely free of charge and the number of business plans is constantly growing.

All business plans are 100% ready and are step-by-step instructions for starting a business.

If you want to do it yourself, you can see the instructions on how to write them and there is also a typical sample of a business plan.

Let's look at ready-made business plans in which I performed calculations, as well as recorded explanatory videos:

Examples of business plans with calculations

Free service business plans:

A ready-made sample business plan for those who decided to open their own gym... In addition to the simulator business plan, there are 5 more articles describing in detail the process of creating your business. They cover the issues of equipment for the gym, the choice of premises, how to advertise correctly, calculations of income and expenses, as well as its further development.

A ready-made sample business plan for those who decided to start their business with the provision of plumbing services... In addition to the business plan for plumbing services, there are articles detailing this topic. Advertising, equipment required and profitability calculations for this business.

A ready-made sample business plan for those who want to open their own service station... The free business plan of the service station is also supplemented with extended articles on how to choose a room, conduct an advertising campaign, choose equipment, and calculate the profitability of a service station.

A ready-made sample of a business plan for those wishing to open their own car service... A free car service business plan is also supplemented with articles on how to advertise a car service, equipment for a car service, the development of this business, as well as calculations of its profitability.

I am glad to welcome regular readers and a new audience! Today we will continue our conversation about starting our own business. To help you, I offer a ready-made business plan with calculations for small businesses. And those who are used to relying on themselves will learn how to properly compose it from scratch and adapt it for a specific case. When you finish reading the article to the end, there will be no questions left!

Key Success Factors of a Business Plan: 3 Key Rules

A business plan is a document that, in a form that is understandable for an entrepreneur and investors, leads an idea to implementation. It analyzes the situation and describes the mechanisms of the systems involved.

The following rules will form the basis for drawing up a plan:

Determine your current level with an open mind. Employed but want to start a business? You will need to consider what you have: skills, connections, the availability of start-up capital and premises - everything plays a role.
Indicate a specific result. To start a business with the wording “I want to become rich” is to doom him to failure. Determine the market niche, profit level, turnover.
Think over the steps that will lead to the indicated result. Be logical and do additional analysis if you are unsure of the knowledge.

Whether you're looking to impress investors or designing for yourself, stick to these rules. Constantly ask the question: "Why does a business need to succeed?" The key to success can be a successful product, team qualifications, the influence of partners, etc. Having found the answer, use your advantage to the maximum, and the result will meet expectations.

Business plan structure: main sections

Wondering how to write small business business plans yourself? Maintain a clear structure so that you and your partners can navigate the document.

Cover page decoration

The title of the project is written on the title page , indicate the amount of investment and the expected payback period. It is also appropriate to provide information about the organization: address, contact numbers, full name of the owner.

Writing a resume: briefly about the main

The resume is the first section of interest to potential investors. So that the acquaintance with the project does not end there, state the essence of the idea. Emphasize goals and objectives, list the necessary resources and methods of project implementation. Be sure to highlight why the offer is unique.

In conclusion, move on to the numbers:

necessary investments for opening;
the project launch date;
the planned and actual date of the refund.

Finally, indicate the expected profit. There is no need to use lengthy stories about the benefits of the enterprise: it is enough to make a competent calculation.

Defining goals and objectives: be concise

The section “Goals and Objectives” defines the position that you plan to take. Mention the technological processes required to achieve the result, but do not go into details - you will provide information in the appendices. The main task is to tell why the offer wins against the competitors. But avoid unsubstantiated statements, because every word must be supported by facts.

Do you want to emphasize the originality of the idea? List patents and copyright documents. Indicate the ways for further development so that investors can see the long-term benefits of cooperation.

Market analysis, identification of the desired segment

After conducting market analysis, you will determine if there are available niches. It is necessary to consider the internal state of the selected industry and the influence of external factors (for example, a difficult economic situation, lack of personnel). Consider the risk of competition and share the benefits of your product.

To improve the effectiveness of your plan, define the market segment. You will need to draw up a portrait of the buyer, considering the following:

age;
social status;
needs;
the reasons why the client will contact you.

Having determined the portrait of a potential buyer and his needs, assess the capabilities of the enterprise. Particular attention should be paid to this part if you are planning to start a new business.

The description of a product or service is presented with an emphasis on consumer benefits. Simply put, don't tell me what a great product you have, but describe why the client needs it.

The listing of characteristics and properties should include the following:

the product's name;
appointment;
enumeration of the main properties and a short story about the secondary ones;
definition of competitiveness;
the presence of a copyright or license (if they are yet to be obtained, mention this point);
information on supplies, guarantees, availability of service;
description of appearance;
availability of certificates;
operational characteristics;
disposal methods.

Describing the items will make planning easier and help you understand which properties need to be improved.

Marketing Analysis and Plan: Promotion Strategy

The task of marketing analysis is to develop a product image and determine a promotion strategy. When you outline the circle of buyers and set the required volume of goods, think over the ways of delivering information to the audience.

It will be easier to formulate the needs of future buyers by answering a number of questions:

Describe what they are purchasing now that your product is not on the market. List popular suppliers, purchase volume, indicate average price.
The hardest part is to understand why the consumer prefers a certain product. When buying kitchen utensils, the client can choose a set with the largest number of components, bet on convenience or appreciate an attractive design. You need to determine his motivation, which will help desk research, telephone surveys and expert interviews.
Ask the main question: "How to get people to buy my product?" It is possible to attract customers with promotions, participation in exhibitions, sending out flyers, and providing free samples.

The nuances of the work depend on whether the activity is aimed at a wholesale or retail consumer, whether you are going to attract legal entities or individuals, etc.

It might be helpful to read: