How to create an information business from scratch: step-by-step instructions. Information business from scratch - complete step-by-step structure Creating an information business

You know, before writing this article, I looked at the search results in Yandex and Google for the query “infobusiness”.

I don't want to offend anyone, but smart applied I didn't see any articles there. All some general articles that are of no practical use. And even as ancient as the world itself.

The situation needs to be corrected. This is how this article was born - how to build an information business or how to open an online school from scratch - a detailed checklist.

I have broken down the entire sequence of steps to create and scale an information business (or, as it is sometimes called, information marketing) into simple and understandable steps and arranged them in chronological order.

Read the article, find your gaps and patch them up.

This article was written by a practitioner for practitioners. It doesn’t matter whether you are an author or an information business producer – anyone will benefit. Each of the elements of the checklist was repeatedly implemented by me and my students.

This is a checklist from trenches of information business, from the forefront, not a made-up theory, that will allow you to open an online school.

Information business from zero to a million: checklist

Step 0: choosing a niche

How to find your favorite thing and how to do it in 4 steps, I wrote in this article. The article is suitable for choosing both soft and hard niches.

Step 1: Expertise

Let's immediately dispel all illusions: if you do not have experience, knowledge or expertise, and you do not want to acquire them - you have nothing to do in the information business.

How to become an expert in ANY field? Here's the chain: learn – implement – train. And so many, many, many times.

You cannot skip any of these steps. Without them, all other steps are useless. Do you want to become an information businessman? Learn to do something well and regularly first!

By the way, many people ALREADY know how to do something well and regularly, but do not realize it or think that no one will need it. But in vain.

For example, I have a friend who knows how to communicate and build connections and relationships. For any question, he will suggest the right person.

So, he had to be forcefully persuaded to launch a course on networking and networking: he simply did not realize that he had such expertise.

What to do if you have no hidden competence and in general, you don’t know what you like?

Find at least something in which you have an interest and upgrade yourself in this topic. If producing an information business is more suitable for you, then find an expert and improve your marketing skills.

Or you can use the affiliate marketing model.

Step 2: Target Audience/Niche

Please note that the target audience comes first. Many people wonder - How do I find a niche? This is not the right question.

Need to search people who have a problem. This is the market, this is the target audience. And when you find such people, a niche will appear on its own.

It will be a severe disappointment to find a niche in which there is no demand at all. There is another point here.

There may be a market with a problem and you may have a product that can solve that problem. But it won't sell. Why?

Because the wording that describes your product (packaging) is not sought by your target audience or perceived by them as a solution to their problems.

Here's a real example. One woman wrote a book called " Astrological love". This is a book on relationships. The book did not sell at all with that title.

After that, marketers only changed the name. The book is now called " How to satisfy a woman and make her ask for more"- and that’s it! The book became a bestseller and brought in a lot of money.

Simply because it became understandable to the target audience.

How to find your market?

Google. Trends– there you can enter key queries for your intended niche and see where they are moving. If it’s down, then perhaps you need to reformulate the niche or wait for the next growth?

Yandex. Wordstat– look at the number of requests (this shows demand) and – most importantly! – WHAT people are looking for and how they formulate requests.

Remember the title of the book? It’s unlikely that anyone was looking for “astrological love”, but “how to satisfy a woman” - there were a lot of requests 😉

Forums– a storehouse of information about the desires of the market. Just find forums on the topic and people themselves will tell you (in discussions and forum threads) what they want and how to formulate it.

Okay, there is a niche, there is an audience. Now you need to figure it out with yourself. With a personal brand and positioning.

This is important because if you are no different from the rest of your fellow competitors, then why should they choose exactly you?

What is your specialty? The highlight?

In order not to repeat myself, I have an excellent article on the topic of positioning.

Step 4: technical aspects of information business

Please note, this is only step 4. Those. almost a third of the checklist can be done no investment at all.

Regarding those. moment I want to say this thing. When people tell me that those. moments it’s difficult, then I just want to say: what would you say 5-7 years ago?

When more than half of the instruments were not in sight. When, in order to create a simple subscription, you had to tinker with the HTML code.

When you had to spend days in Photoshop to make a simple cover, which can now be done in a free service in 3 minutes.

Now everything is simpler. Everything is faster now. Everything is more convenient now. Moreover, most services offer free plans.

Only with free or ultra-cheap tariffs can you launch an information business if you act quickly.

This is the minimum you need. You will find a complete list of resources for information business

All!

Step 5: Copywriting

Here, perhaps, it is necessary to explain the difference between an offer and copywriting.

Offer is the promise you make to your potential clients. Well, like, buy my product and you will be happy.

And copywriting- this is how you describe this promise so that you want to buy it.

This is the most primitive explanation, but I think it is also the most understandable 😉

By the way, I gave 11 examples of sales letters in.

If you do not have a clearly formulated offer (understandable for your target audience), then copywriting will not work.

There is a simple formula for creating an offer, which you should use when creating your offers.

About copywriting. I include not only . But in general, the ability to write interesting, simple and understandable texts. Like this article, for example.

Because texts are the basis of everything - videos, webinars, consultations - in any case, the text or at least a text sketch comes first.

I consider a separate element of copywriting storytelling- telling selling stories. Stories not only sell, but also help build trust.

Well, any copywriting starts with the headline. At least for me – I can’t write further until I come up with a title. The good news is that there are great headline formulas that work great.

There is Instagram, VK, and Direct. Moreover, information business affiliate programs are promoted in the same ways.

In this same article, I share my advertising strategies.

Here I want to say this. Sometimes traffic is called the most important element - the lifeblood of the information business. I don't agree with this.

The SYSTEM cannot have the most important elements. All items on this checklist are equally important. If one sag, the rest will sag too.

And one more important point. Many people are afraid to invest money in traffic in case it doesn’t pay off. I’ll tell you what: if you implement this checklist completely in your life, then your fear of investing in traffic will completely evaporate.

Because when the system works like a clock, and every ruble invested brings in two, and on a long-term leverage even more, then will you really be afraid to put a coin into the “machine” in order to get two at the exit?

Step 7: Launch

So, you have a product, there is a target audience, there is positioning and everything is in order with traffic - it’s time to launch and make money.

About how one launch brought 2,000,000 rubles

There are many different launch schemes, but in order not to list them all, I will give you a UNIVERSAL scheme according to which you can independently come up with your own multi-level launch.

The big mistake of almost all information businessmen is that they sell the product at launch only once and only from one angle. I'll explain now.

For example, you are preparing a launch. And we conducted only one webinar with sales and that’s it. Or they only sent one series of letters. Or just one series of videos. Moreover, the presentation was carried out only in a certain context - only under one “sauce”.

Now look at the picture below:

The secret of big sales is that we sell “the same thing” from different angles and in several stages. And each of these stages increases the level of awareness of people and their warming up.

How does this work in practice?

Let's say you have some kind of paid product. And to sell it, you decide to hold a series of free webinars. You attract traffic to them. And you sell.

Usually after this the sales end. But the trouble is that from this event only the most, so to speak, “ripe” people bought the product.

But there are also those (the majority) who are not yet mature enough to make a purchasing decision. And in order for these people to “ripen”, we move to the next level of sales.

But this time we're coming from a different angle. Another angle could be new content, or a new format for a sales event, or a new form of presenting material. But most often - all at once.

Let's give a concrete example.

When I was selling my flagship product, I had 6 sales levels (webinars, master classes, videos, letters, blog posts). Each of them had its own presentation angle and its own theme.

As people passed through these levels, they became more and more “warmed up.” Apart from receiving value and getting to know me.

And as a result, this brought in much more sales than just one touch.

That's what I call multi-level selling. This is when you make several touches/levels and sell at each of them. Moreover, people do not feel any pressure, because it is interesting and useful. And it is beneficial for each of the parties.

Many of my students, conducting launches according to this scheme, increased their income from the launch several times.

Step 8: Sales Funnel

The scheme discussed above is also suitable for a sales funnel. Only this time the sales levels will be a series of letters. Each letter is another level that provides value and presents your product from a different angle.

Moving along the funnel, the subscriber goes through a customer journey consisting of 8 key elements. I told you what these elements are. This is the foundation of any sales funnel.

In general, the funnel consists of the following stages: subscription page, post-subscription pages, one-time offer (optional), series of emails selling the main product, and downsell (optional).

You can also make a separate series for those who have already purchased something from you.

To strengthen the auto funnel, you can implement– upsels, crossels, etc. This is when, when placing an order, you have the opportunity to add other products to your order at a good discount in order to increase your order receipt.

This is what a universal sales funnel diagram looks like:

The main purpose of the funnel– take people from point A to B with stories that break down barriers and present your product as EMPOWERING overcoming those barriers.

And also introduce you to you and change people’s beliefs (close objections).

This is achieved through emails and additional content in the funnel: individual pages of content.

It’s easier to see everything for yourself - if you haven’t subscribed to my funnel yet, then do it here and enjoy the process.

By the way, in an article about storytelling, I talked about how to implement the series principle (open loops) into a sales funnel. It's really worth it.

Step 9: Submission

Many people forget about this step. They sold it and abandoned the client. But quality delivery of a product is the main step to repeat sales.

For example, I have clients who have purchased 10 or more of my products. AND! – attracting these clients didn't cost me a penny.

This is why your products must be of high quality. Make sure that your product is truly valuable and that the presentation of the product itself is up to par.

At all costs, ensure a memorable customer experience. Exceed expectations, let customers get not only an intellectual experience from interacting with your products, but also an EMOTIONAL one.

And of course, take care of how to ensure that your clients get results. My article on how to bring clients results can help you with this.

Step 10: Scaling

Well, the last point on our checklist is scaling, or in other words, growth strategies.

The first step in the scaling phase is knowing your numbers.

How much does a subscriber cost you?
What is the conversion to subscription and sale?
How much money does a subscriber bring in in the long run?

With these numbers in hand, scaling your business won’t be difficult.

You only need to do three steps:

Attract more traffic
Increase conversion at all stages
If possible, automate or delegate the previous two points

Also, read this article - it’s a great way to earn more in the information business.

Here we come to the end. What to do right now?

Go through your checklist and think about what you're missing. Please remember that the steps are in chronological order. This means that if your offer is bad, then there is no point in pumping up launches or building funnels.

Once you find a gap, eliminate it.

Without distractions and switching to other checklist items. Focus on one thing and don't move on to another until you've completely closed the first question.

I believe that with this checklist you can achieve millions in profits in the information business.

And of course, I can’t rob you of the opportunity to thank me ;). If the article was useful to you, share it with your friends on social networks. A plus in your karma, but it benefits them.

If you have questions, suggestions, comments - write in the comments. I will definitely answer.

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Infobusiness– the process of selling information (knowledge, experience) in an online format for the purpose of training and making a profit.

In other words, this is when you share your experience and knowledge with others for money. Moreover, in fact, you can sell absolutely any information if you package and select it correctly. The only question is the exhaust. And, in order to be on the same page with you, first of all, in view of the concepts that I will use throughout the article.

Experts. Experienced and ready to sell their knowledge;
Infogypsies. They pass off someone else's knowledge as their own;
Producers. They sell other people's experience like gray cardinals.

Why infobiz is unprofitable

You've probably heard fairy tales about how easy it is to create an information business, that it's as simple as lying on the beach with a laptop on your belly and earning at least a million a month. And anyone can engage in information business, you just need to be sufficiently self-organized. This is all nonsense.

To create a high-quality infobusiness (unless, of course, you want to fall into the category of infogypsies) you need a huge number of skills (I would say a ton) and here are just a few of them:

Marketing:, promotion basics, etc;
Technical part: chat bots, auto funnels, website building, etc.;
Personal qualities: good looks, oratory, perseverance, etc.

Besides, even if you are so cool and have all these skills, then, in simple words, you will not get rich in one information business. Because it involves very high costs. And the more you promote, the costs increase.

For example, the average cost for one course is 100 thousand, and this is if you already have a warmed-up audience (for advertising only). And also webinars, posts, newsletters, videos and other events. Here, calculate how much your hour of work costs and how many hours you spend creating to warm up the audience.

But the earnings are not so rosy. For example, it is recommended to conduct inclusions (trainings, courses, etc.) no more than 4 times a year, otherwise you will simply not have time or burn out.

Earnings in numbers

It is difficult to unambiguously answer the questions “How much can this or that product bring?” or “How to make a lot of money in the information business?” But you can, for example, show the profits of some information businessmen available to the entire Internet:

In general, the amount of income depends on many components (niche, investments made in advertising, types of information business, etc.). In addition, the competition in the information business market is enormous, and there are many scammers. And more and more information is being given away for free.

Case No. 1	Case No. 2	Case No. 3
For a site with a constant incoming flow: – Attracting users to the site with free material; – Collecting a mailing list; – Warming up with sales letters and selling information products.	For the warm base collected earlier: – E-mail newsletter (series of sales letters); – Selling a product.	For a cold base, or an audience that has previously interacted with an information businessman: – Attraction through an advertisement; – Greater involvement with a free marathon.
– Visited the site: 10,000 people; – Caught by the lead magnet: 1,000 people; – Read the newsletter: 300 people; – Followed links: 100 people; – Purchased: 10 people.	– Sent letters to the database: 300 people; – Mailing costs: RUB 5,000; – Read the newsletter: 20 people; – Buy: 3 people.	– Clicked on the ad: 1,000 people; – Signed up for the marathon: 300 people; – Buying: 18 people.
– Product price: RUB 1,000; – on purchase: 0.1%.	– Product price: RUB 9,900; – Purchase conversion: 1%.	– Product price: 6,000 rubles; – Cost of a click: 95 rubles; – Purchase conversion: 1.8%.
Total income: 10,000 rub. (10 * 1,000)	Total income: RUB 24,700 (3 * 9,900 – 5,000)	Total income: 13,000 rub. (18 * 6,000 – 95,000)

More about Infobiz

Well, after such a hard truth, the desire to make money in infobiz has not disappeared? Then keep examples of niches and all the pros/cons of infobiz. By the way, we are not talking about information products here; a separate article is devoted to them.

Choosing a Niche

First of all, you should know that there are two niches in the information business. They vary in their impact on the audience and areas of development. There are examples below, take a look at them.

– Soft

The impact comes through emotions. The niche includes areas of development where the result cannot be digitized (self-development, motivation, esotericism). The benefits here are not immediately apparent, the earnings are even less than in the hard one.

Examples: Money thinking (“How I made a million at 25”), Relationship psychology (“Happy marriage is easy!”), Self-development (“Be better than yesterday”).

– Hard

Operates through numbers. And the visible result is money or acquiring a new skill. A niche is divided into tools and results. At the same time, there is a lot of money and competition here. You just need to look for a narrow direction and area of information business.

Example - Tools: Copywriting (“The Art of Writing Selling Texts”), Personal Brand (“Creating Yourself: a Personal Brand in 10 Steps”), SEO website promotion (“How SEO will help you get to the TOP”).

Example - Results: SMM (“Lazy SMMers: 50 clients per month without stress”), B2B sales (“Sell through cold calls and earn from 100 thousand per month”), Earnings on Forex (“Trading school: the first million in half a year”) .

Pros and cons of infobiz

Do not rush to imagine mountains of gold and the bright glory of an information businessman; forget about such luck as earning a lot of money at once. This won’t happen right away, first you need to think carefully about how you can start an information business from scratch, and make a great investment. Below are the main pros and cons of the information business.

Unlimited areas of knowledge and topics for information business;
If configured correctly, you will arrive on semi-autopilot;
The capital is small compared to a business “on the ground”;
There is no need to purchase goods and rent premises for them;
Fewer initial risks than in offline business.

Work a lot at first (effort, time, money);
Risk of making a mistake with niche or marketing;
Maximum of 4 major launches per year (calmly and thoughtfully);
Difficulties with organizing the work process;
The need for constant self-motivation;
Total control over hired workers.

As you can see, there is no end to the work here. But if you agree to work, I have described all the ways to promote an information product especially for you.

Independent sale

They won’t tell you this for free. But we don’t like to be greedy, so we share with you the most TOP and useful information, and most importantly – practical.

1. Through circuits

It’s not enough to know everything about products, you also need to be able to promote yourself. It is known that it is difficult to promote a product to a cold audience (who does not know you and they do not need your offer), there is a lot of investment in advertising, and the conversion is very small. Therefore, gradual heating through the circuits is needed. This is essentially (the customer journey from first contact to purchase).

The schemes are different, but they are united by a sequence of steps: getting to know yourself -> gaining trust -> selling. By the way, you don’t have to do everything manually every time, you can create it and the whole chain will go automatically (including sales too).

Scheme one

The standard scheme is suitable for inexpensive information products and for businessmen who have chosen social networks as a platform for promotion. For example, “Free webinar on”, paid intensive “How to make money on Instagram”.

Attraction. This can be done in any convenient way (competition, advertising, etc.). As a result, a subscriber base is collected;
Newsletter. A newsletter is launched across the subscriber base (to a social network, via email or messenger) with useful content;
Intensive. The event offers a core product. And it is clarified that when buying right now there are special conditions;
Series of letters. Participants who do not purchase immediately are sent a reminder about the deadline or limited space.

And the strategic benefit of such a scheme is that you can gather a large mass of people and make significant sales, even with low conversion.

Scheme two

Selling several inexpensive products. So users will most likely buy the main one. The scheme is interesting for people who develop themselves on social networks. For example, “A game to attract monetary abundance into your personal life”, tripwire – “Individual personality diagnostics”, the main product – “Course on adjusting financial well-being”.

A game. A free game is organized on any social network, participants are invited;
Tripwire. During the game, participants are offered a tripwire (product from 200 to 1000 rubles);
Main product. At the end it talks about the product line. There is a need for medium-priced information products;
Add. products. For those who purchased the main product, a special offer is created for additional ones.

And the benefit is that selling in small portions to a large number of subscribers can bring in good money.

Your gifts from partners

Scheme three

In this scheme, it is very important to pay attention to sales letters. This promotion path can be useful for those businessmen who have a web resource. An example is the pdf book “7 Traffic Sources” on the website.

Lead magnet. A lead magnet is published on a thematic website that already has a warm target audience;
Cathedral of contacts. To receive a lead magnet, the client needs to leave his contacts (can be done through Sendpulse);
Newsletter. The contact gets into the database, then letters are sent out with selling content and a buy message.

The convenience of this chain is that actions occur automatically, without the participation of the product author.

Scheme four

A popular scheme now. Here you introduce a person to the product as fully as possible and online, as if he is already participating in a real training. An example is a weight loss marathon. Followed by consultations and a training course. And here is information about the results of the participants.

Traffic. Attracts clients to participate in the marathon. Afterwards, participants register in a closed social network group;
Marathon. Every day it shows that you can get more results and sells the main product;
Landing. On the last day, a sale occurs and a link to the landing page is published (there may be sales from it).

The expected return on investment is 1 to 5. Which is very cool for the information business. But this is logical, you are in fact conducting two trainings: free, and then paid.

Scheme five

A good scheme at the start is to honestly say that you are gaining experience and reviews. That is, don’t lie that this is a special promotion in honor of grandma’s birthday. An example would be a consultation on Facebook promotion. Next, a closed group with paid membership gathers. And, as a climax, personal paid consultations.

Consultation. The expert answers questions, talks about the possibility of further work on a paid basis in the group;
Group coaching. A series of sessions are held with the recruited group and work is offered with targeted feedback;
Personal coaching. After treatment in a group, the client is offered an individual approach and guidance until the result is achieved.

The main difference between this scheme is at each stage. The scheme will be useful in absolutely all areas and regardless of traffic.

Scheme six

The most typical scheme, suitable for any niche. Only in terms of efficiency is it inferior to others, since experienced users who have entered the funnel more than once are already immune to sales. As an example, you can give a free webinar on targeting. It contains an announcement of a course on setting up advertising on all social networks.

Free webinar. It is advisable to do more than one. Each one provides useful content, but the main thing is at the end;
Course announcement. A series of webinars encourages purchases; the course and special conditions for purchasing right now are announced.

The beauty is that you don’t have to worry too much. You can simply throw a cry at your base and gather people in the evening. More precisely, in the evening... What? Collect money from them.

Scheme seven

The essence of the scheme is that on forums, for example, one can advertise one’s expertise, that is, promote an information product. For example, a forum on information business development. The gift could be a printed book with practical recommendations. And the main sale will be getting a client for personal coaching.

Forums/conferences. An expert talks about his abilities and inspires confidence among potential buyers;
Competition/gift. Announcement of special conditions for participants (discount on services for recording right now, etc.).

People coming from the conference will idolize you. After all, in Russia the speaker is always some cool and famous man/woman, even if it’s their first time.

Scheme eight

As a rule, this promotion scheme is used for affiliate programs. But you can also use this for yourself. This option is a kind of middle approach, when it seems like the audience needs to be warmed up, but you don’t want to bother too much.

For example, people subscribe to a free training manual “How to hold a sale in a store,” and then you sell them a full-fledged course or coaching “How to increase sales in that same store.”

Announcement. The ad contains a link to the sales page, leading the client into the funnel;
Lead/newsletter. The user leaves his contacts in return for useful material;
Landing. The newsletter periodically mentions the main product and a link to the landing page for purchasing it.

Now this is almost the most popular way of sales. Although he does not give a lot of money. Even so, it most likely only pays for itself and creates a foundation for the future from a loyal audience.

2. Through aggregators

Another way to sell information products and make money on the Internet is through special services or platforms and affiliate program catalogs.

Percentage of sales– Accel; – StudyAmerica.

There are also programs that combine a huge number of affiliate programs, for example, “Where is the Elephant?”, EXELO, ADWOOL. Well, for those who want to sell with the support of a third-party specialist, there is an option - selling through a producer.

Selling through a producer

You can contact a producer (in the context of the topic - a specialist in promoting the information business) when, despite all efforts, the information business does not bring the expected profit. A producer is a person who has a whole array of knowledge in different areas of marketing: branding, copywriting, targeting, etc.

I would like to note that finding experts for a project is considered to be the highest priority. That is, the producer himself, as a rule, does little with his own hands; his job is to organize the process. He hires copywriters, targetologists, etc. and controls their work. He also gives recommendations to the author (and can give ideas for information business).

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Cooperation and cost

As a rule, they resort to the services of producers when a certain path has been covered - a lot has been invested, and it’s a pity to quit. That is, there may be first results, but they do not live up to expectations.

In general, the benefits of cooperation with a producer come down to saving your energy and time and greater chances of success. But the disadvantages for many can be sharing the income from an information product and following the instructions of another person.

The duration of cooperation can vary, from 3 months to several years. It all depends on the starting position of the author, and work usually continues until a financial result is achieved. The cost of services varies as follows:

At a fixed rate. Issue price from $300 and above;
By percentage of sales. The producer's share is from 40 to 80%.

Interesting. If you don’t want to bother and become a producer, become an affiliate marketer and then just bring in traffic.

Briefly about the main thing

Phew... Everything about the information business. You now know what an information business is and how to start one. Keep in mind, I warned you about the risks and difficulties; it is up to you to decide whether to become an information businessman or not. All I have left is to summarize the results for the most persistent. So, the whole path in the information business consists of five steps:

Definition of expertise;
Choosing a niche for promotion;
Creation and packaging of information products;
Development of a promotion scheme;
Selling and generating income.

There are probably no people in the modern information community who have not heard of such a thing as information business. This article will be useful both for those who are just planning to join the ranks of information businessmen, and for those who are simply interested in how to start an information business from scratch to results?

By result we will understand the amount of money earned. Because the true goal of creating any information business, like a regular business, is money. All other material goods, such as cottages, yachts, cars, are purchased using this particular resource.

The information business, thanks to famous and not so famous representatives of this area, has given rise to a lot of myths and legends. We will try to sort them out in this article. And at the end you will find instructions on what to do if you want to start your own information business from scratch tomorrow.

And according to tradition, let's highlight the most important definitions, and also consider the reasons for the emergence of the information business.

What is information business and where did it come from?

It is generally accepted that the information business is the sale of information to other people. This is a very controversial statement, and, personally, I have some doubts about this definition. But right now, let’s assume that the information business is really the sale of information.

Based on this formulation, the information business differs from a business only in that it sells information, while a business sells a “product,” service or product. Let's talk about where it all came from.

Where did the information business come from?

It is believed that the information business came to us from the United States at the beginning of the 21st century. But this is not entirely true. The information business existed long before this. One of the best information businessmen, may believers not be offended by me, was Jesus Christ, if we consider his activities from the point of view of doing business.

Let's take another example. In the Middle Ages, in order to learn how to lay brickwork, there was only one way - to come to the master and watch how he does it, gradually trying to repeat his movements and learning the skills. This is also an information business.

But the concept itself appeared, most likely, due to the fact that the Internet became accessible and very fast. It was the Internet that separated the information business from business. By the way, in the USA there is no such definition. They have a different term - information marketing, and this is what I think is more correct, but more on that later.

2 pillars of information business

There are two more concepts that you must learn to start your information business from scratch. This is traffic and conversion. It is these 2 “whales” that determine whether you will be successful in this business or not. Remember, traffic and conversion are what stand between you and sales of your product.

Traffic is the total flow of people who become familiar with your offer in the market. Moreover, this concept is associated not only with online traffic on the Internet. It needs to be considered much more broadly. As, for example, in our book, which you can download for free .

Conversion is the number of people who, having read your offer, said “yes, I’m interested.” Often, conversion refers to a sale. To simplify perception, we agree with this statement.

What is more important: traffic or conversion? When I created my first information business from scratch, I made a huge mistake. I wanted to have a high conversion rate so much that I polished my offer and product to perfection. And indeed, the conversion was good, but there was not enough money from sales to fully launch the information business.

Therefore, if you are a beginner, then remember - traffic is primary. It is very important. And the entire further structure will boil down to the fact that first you need to work as much as possible on traffic, and not on the product. But what to do if you want to get this traffic quickly, and even without initial investments?

Is there a fast information business from scratch and without investment?

This is the most important question for those who are just starting out and those who have already hit their first bumps on their favorite rake. Let's start in order.

Is there a fast information business? When they ask a question like this, they mean the shortest path from the idea to the first sales. Let's think about it. We know that the most important thing in the information business is traffic. If you have it, then launching a new product or your unique offer will not be difficult. And then it will be a fast information business.

What to do if you have no traffic? Start to slowly generate it in your direction using all possible free ways of attracting it. We will discuss all the currently existing optimal options for starting your traffic. However, this is a long way to go, and I strongly advise you to tackle the issue of attracting “your” traffic even before you have an idea.

If you don’t have your own traffic, and you want to launch an information business quickly, then you need to look for those who can share such traffic with you. You must find those who have traffic and negotiate. There are two ways here:

You pay in advance for the number of people you refer
You pay a percentage of future sales.

Of course, if you are just starting out, then the second option will suit you much more, since it does not require start-up investments.

And now we smoothly come to the second part of the question.

Is information business possible without investment?

Let me be clear: on the contrary, if an information business needs investments, then something is clearly wrong with this information business. Judge for yourself. Why do we create any business? To make money. If your business requires money, it means it cannot earn it. And if he can’t make money, then there’s something wrong with him!

This is such a logical paradox. Yes, of course, there will be some costs: for electricity, for the landing platform, for mailing, and for other little things. We do not take into account all household expenses, because they would have existed without starting a business. Everything else is not so expensive to consider these expenses seriously. After all, we are building a new Apple?)

Well, okay, you finally decided to start your own information business. But what about the niche? How to determine the area in which you will work? I remember myself at the time when I solved this problem for myself. And guess what? It took me a year to decide in which niche I would like to earn money. That is, from the idea of starting an information business to the moment when I finally decided on a niche, a whole year of agony passed!

And now I can definitely give practical advice on how to choose your niche. In other words, if I were now choosing a new niche for the information business, I would do the following:

When choosing a niche, don’t think that you are choosing once and for all. Very often thoughts will come to you - they say, yes, I’ll choose now, but what if it doesn’t work or I don’t want to continue going in this direction? The answer is that your niche is not forever.
You should like your niche. Better yet, what you plan to do in the information business should be your passion. Why, will this somehow affect the amount of earnings? The answer is no, it won’t affect it. But doing what you love is much more enjoyable. In addition, when you earn your first million, it is the passion for your business that will become the main motivator to move on.
If you cannot define your passion and what you like at the moment, then develop in the field in which you work. On one condition, you must not hate your full-time job with a fierce hatred. If everything is in order with this, then I assure you that you like your permanent job, otherwise you would not be doing it.

Now comes the most important part. There are 2 approaches to defining a niche. At first glance, they are very different, but there is something in common. Let's divide them according to the following criteria:

Highly specialized niche
Wide niche

What's the point? In the first case, we choose a narrowly focused niche. We solve a specific human problem. For example: flat feet, teaching a child to put on clothes independently, compiling tables in Excel for reporting on accounts receivable.

In most cases, Western gurus recommend “niching” specifically for a narrow request in order to better target your audience. And there are several explanations for this. One of them is that yes, indeed, in the USA, the competition in the information business is simply enormous, and they really need to advance according to narrow requests.

In the second case, we take broader requests. For example: a healthy lifestyle, early education of children, accounting accordingly.

Where is the truth, and how to choose a niche in our realities?

Everything is very simple. It is necessary to take the broadest requests. And make the products narrower. Why? Yes, because if we take narrow queries and start running, say, a blog on them, we will receive very little traffic. But you remember that the most important thing in our information business? That's right - traffic.

And information products should really solve a narrow problem of real people in the real world.

And the last thing you should know when choosing a niche in the information business. Niches are of two types regarding the measurable result for clients:

Soft niches. These include: relationships, communications, time management, personal effectiveness. That is, those niches where it is difficult or impossible to offer a measurable result in exchange for money.
Solid niches. This includes: business, sales, hobby monetization. In other words, these are niches that have a clear, measurable outcome. Either in money, or in time, or in something else material.

There are also so-called professional niches. For example: internet marketing training, Yandex Direct setup training, photography training. Personally, I consider these niches to be hard. Because here the goal of people who want to learn a specialty is clear - they want to earn money. And we automatically classify niches in which there is a clear measurable result as hard niches.

Let's say you've decided on a niche. What do you need to decide for yourself next?

What should and should not be sold in the information business?

Firstly, if you want your information business to succeed, or find out why your information business did not work out for you before, then you must remember the following thought: You can sell a strictly measurable result for other people! Even in soft niches, you can also only sell measurable results for the client.

My experience is that even in soft niches, measurable indicators can be identified. By the way, write in the comments what niche do you want to work in? And I will help you decide on a measurable result. Even in soft niches.

Here is a list of what should not be sold in the information business:

Self-development
Successful success
Personal effectiveness
Everything that does not exist in the real world.

Believe me, it won't sell well! Whatever they tell you at other trainings and seminars. More details on the topic of what is sold and not sold in the information business are described in our free training course: “Why did your information business fail?”

These videos clearly explain why some are able to start an information business, while others are not. Don't make the same mistakes! There we will talk to you about why the information business is not the sale of information.

Tip 1. If you have decided on a niche, and you understand that there is a lot of competition in your niche, then believe me, this is a better option than when the niche has low competition but a very limited target audience.

Tip 2. If you work in a soft niche, then think about what measurable result the other person will receive after interacting with you. Let me give you an example: the best training on relationships that I came across was called: “How to spend a first date with a man so that within a month he gives you the keys to his apartment.”

Even if you have a psychological niche, remember that all a person’s internal experiences were once shaped by real physical actions in the external world.

Tip 3. If you work in so-called “professional” niches, then sell money for money. For example, I did a course on 3D visualization of interiors. My promise was as follows: If 3ds max is installed on your computer or you just like the topic of 3D visualization, then why don’t you earn from 60 thousand rubles in just 3 weeks?

Important note! Naturally, if you promise a measurable result, you must actually master the techniques that guarantee such a result. I advocate an environmentally friendly information business.

Let's move on directly to the form in which people buy information products.

Main types of information products in information business

So, we have already definitely decided on the niche for the information business. And we know what needs to be sold and what not. Now we need to figure out what form we can sell our information products?

In the information business, there is a separate term for translating information into a product - “packaging”. We package our information into some kind of holistic proposal (offer) from the point of view of a measurable result. What can we package our knowledge into?

EBook. Typically in PDF or mobile format. In most cases, this packaging is used as free material in exchange for contact information.
Check list. A typical step-by-step plan for solving a specific problem. Beautifully designed in the form of shootouts. It is also used mainly as free material, although the option of selling checklists at a symbolic price is not excluded. This also includes scripts, templates and modules.
Audio materials. Recently, this type of product has been losing ground, but it should not be ignored completely. People love listening to audiobooks, recordings of webinars on the road, on the beach, and so on.
Webinars. Here we’ll immediately make a reservation that you can sell both a live broadcast and a recording of a webinar. One well-run webinar can be monetized for a long time, as long as the relevance of the information presented in it is at a good level. Sometimes used as free content. By the way, you can read more about webinars and how to conduct them Here .
Video courses. The most popular version of the information product. There are 2 types: you either make a special recording of your content, or you perform live somewhere and just set up a good microphone and video camera.
Trainings. Let's move on to heavy artillery. This is a long and labor-intensive process. We can conduct both online and offline. The second option is more expensive, as it requires more physical effort. Training almost always needs to be sold. Although I personally organized a free training just for reposting one post on social networks.
Coaching and consulting. Personal training of a narrow circle of people on a particular topic or solution to a specific problem. The cost must be very high as it requires your personal constant attention.

In short, these are the main types of packaging for your products in the information business. Here it is worth mentioning the term “repackaging”. This concept applies not only to information products, but also to living goods and services.

What is “repackaging”? This is when we take a product or service and “repackage” it in terms of a measurable result. For example, what measurable results can a chair provide to a client?

We can formulate our proposal as follows: If you sit at the computer for more than 4 hours without a break and by the end of the day your neck hurts so much that you have to go and spend money on a massage therapist, then by replacing your regular chair with ours you will be able to work without voltage for 8 hours.

I recorded a video on the topic of repackaging products a long time ago:

Be sure to watch it, it will help you better understand the value of a measurable result for the client. But we gradually moved on to the most important thing...

The basic scheme of the information business or where does the money come from?

Ask yourself a question and answer it honestly: Where does the money come from? Doesn’t matter where - in the information business, in regular business or in hired work? When I first asked myself this question, I thought for a whole day. The answer was simple, but not very obvious - in any case, other people give us money in exchange for the value that we created for them.

If we project this thought onto the information business diagram, then the question of where the money in the information business comes from will be similar - it is given by other people. You won’t pay yourself and that’s a fact.

Therefore, the main scheme for making money in the information business is as follows:

Drawing up a proposal with a measurable result for the client (USP)
Demonstrate this offer to as many people as possible. In other words, generating traffic.

It's that simple. But let's add and expand this scheme a little.

In the information business now you can’t just sell something, as they say, head-on. We won’t be able to immediately make an offer to people who don’t know us at all. Therefore, we must apply two-step selling.

Yourselfbranding

What does it mean?

Two-step sales in the information business is when we first create free value in exchange for contact information, and then, using this contact information, we offer clients to buy something using various services, for example, a series of e-mail letters. At the moment, such a free value, where traffic is driven, is called a lead magnet or a funnel site.

In the figure below you can see the main chain of how the information business works.

Some explanations for the diagram:

Launching advertising and generating traffic. Ideally, you should have multiple channels to attract new people. In this case, you will not depend on one traffic source.
Funnel website (lead magnet). This is your “gateway”, as they say in the USA. You are giving some kind of free test of interaction with you. Important - the client should have the opportunity to review the free product only from you! If you have the same as your competitors, it will work poorly. Sometimes you will sell a free product below cost or even at zero, but two-step sales are the basis of sales in info marketing.
Automatic series of letters. Using this series, you “press” a client for sale. Today, technology has stepped forward, and a series of letters can be replaced by a chatbot in instant messengers.
Selling website or page with your offer. This could be a regular one-pager in the form of a landing page, or a long sales letter. The main condition is that the page be tailored to one specific target action that you want to achieve from the client. It all depends on how hot your traffic is. If you want to learn how to create a landing page with your own hands -follow the link.
Sale. You receive money in exchange for value.

Naturally, this scheme is simplified and a series of letters can lead to several products at once. At the same time, we did not even mention such concepts as: up sell, cross sell, down sell, which help increase the average sales bill. If you want to understand these terms, then please watch the video below:

Perhaps this is all you need to know at the moment about how the sales chain works and what you personally can sell if you suddenly decide to start an information business from scratch. However, the main question remains open: is it possible to quickly start and earn your first money in this business?

Quick information business for beginners - how to start?

First, let's talk about some doubts that may haunt you when starting your information business from scratch. The first obstacle to a fast information business for beginners usually sounds like this: I’m not an expert and I have nothing to sell. Or: I am doing something that is unlikely to be useful to anyone.

I'll tell you a secret. Firstly, there is a clear step-by-step system that is guaranteed to make you an expert in three months, if you wish.

Secondly, I can give the same advice that I gave when we talked about choosing a niche. Once you've decided on a niche, remember that all infobusiness gurus weren't born with their skills. No car driver was born with a steering wheel in his hands! Remember this and you will succeed!

The next misconception that stands in the way of all beginners sounds something like this: I don’t have my own product! There is only one answer to this objection: remember that traffic (customer flow) in the information business is primary. The main thing is to work on traffic! Therefore, here is a short customer acquisition strategy that you should implement first:

SEO. Start your own blog, even if you don’t know how to write texts! If I were just starting my business, I would create a blog first. Moreover, on its own domain and on a simple engine. This is quite enough. The main thing is to quickly get a constant flow of traffic in the form of your website
YouTube channel. Make your own videos! First, you will learn to work on camera and learn how to perform without unnecessary gestures. When I first started working in the information business, I immediately created several channels. One of them is still working.
E-mail newsletter. Immediately register in some service to send letters to your subscribers! For example, you can work with up to 2500 users for freeSendPulse.For the first six months this will be enough.

Create one-pagers (landing pages) and generate paid traffic on them without having a main website. People are sophisticated now, and if they click on your ad, they will definitely want to see something else about you. And if you don’t have your own website, then advertising budgets will drain, believe me. Having your own website is a very strong social proof. This should be taken into account.
At first, you shouldn’t invest in SMM promotion. Yes, social media is important now, and you should have it, in fact! But you shouldn’t believe at the beginning of your journey that they will bring you clients! First the website and YouTube channel, then SMM.

Separately, an important point should be highlighted that should be done in parallel. You must perform. Either live or online, conduct webinars. To begin with, the second option is preferable - learn to speak, get inspired by your niche, understand what you want to do in it and whether you want to do it at all. That being said, and ideally, these events should not be organized by you!

What I mean is look for platforms where you can present your topic for a report. If live, then these are training agencies - offer them your services. If in webinar mode, then look for online conferences. Fortunately, there are more and more of them now.

What is an online conference? These are conferences for 2-3 days, and in some cases several weeks, in which there is a general theme (health, yoga, fitness, etc.) and several different speakers present at a certain time.

What are the benefits for the organizers of such conferences? Firstly, speakers bring their client base to the conference, and secondly, the organizers receive a percentage of sales in order to recoup the advertising budget to attract clients.

Typically, speakers negotiate with the organizers for a percentage of sales. But if you contact the organizers of such conferences and offer your services completely free of charge to begin with - that is, give all your sales to the organizers, in most cases you will also be able to arrange a speaking engagement.

At this stage, you need some initial performing experience. Further, if you learn how to sell well at webinars, you can earn good fees from participating in such conferences. Subsequently, when you have your own subscriber base, you will be able to organize your own webinars. And only then, at the same speeches, communicating with people, you will be able to understand what exactly your audience needs and offer them your services.

We are approaching the finale. Finally, the most important thing remains. And you will learn a terrible secret about the information business.

Why does the information business not exist?

We agreed at the beginning that the information business is the sale of information. But, if you carefully read the article, you have already learned the fact that we cannot simply sell information. Successful information projects always sell measurable results! This idea is discussed in more detail in the free course on information business at this link. This video series contains several practical exercises that will take your information business to the next level.

It makes sense to reformulate the term a little: information business is the sale of measurable results for other people. But what is the difference between information business and “regular” business? The modern concept of business comes down to the fact that it is solving other people's problems for money. Don't you think there is some kind of paradox here?

Let me give you an example. You come to a mechanic at a service station, where he repaired your car. The mechanic opened the hood and tightens the last nuts, while he tells you what he did and how to drive so that such a breakdown does not happen next time. It turns out that the locksmith is also an information businessman - he is engaged in consulting with his client.

As one of my friends said, the only way in the modern world not to be involved in the information business is to work in a boiler room, throw coal into the furnace with a shovel and not talk to anyone. Then yes - it won’t be an information business)

The only thing I agree with is that the business has transformed. And now the main source of attracting new clients is the Internet: website, social networks, buying advertising, etc. In the USA they even came up with a new term - digital marketing.

Remember that the information business is an ordinary business, only in a more digital wrapper!

Digital marketing is the basis of any modern business and the main source of traffic, you can’t argue with that. By the way, if you want to know what kind of traffic there is and what kind of traffic is needed for your business, then download the book from the link.

That's all. Now, I hope you have a complete understanding of how to start your own fast information business from scratch and without investment. If this article brought you irreparable benefit, share it with your friends using the social network buttons. And be sure to check out all the additional materials linked in this article.

See you in touch!

Yours Dmitry Stadnik.

Recently, on the Internet more and more often one can come across such a concept as information business. This is your own business that can generate good income.

The word “infobusiness” is derived from the combination “information business”. However, this is unlikely to help the ordinary person explain the essence of the concept. So what is the information business? This is a profitable project, the main goal of which is to sell any information for the purpose of training the person who purchased this information.

For example, someone who knows how to create websites can pass on their skills to other people. This is done through the sale of knowledge in the form of an information product. This type of activity is called information business.

A New Kind of Entrepreneur

With the advent of innovative occupations, a new category of entrepreneurs arose, calledinfobusinessmen. What kind of people are these? These are those who run their own information business and make money from it.

A distinctive feature of such a specialist is that he must be a professional in a certain field. The products he created are of high quality and provide certain benefits to people. How to build your information business from scratch? Where to begin? Let's look at the most important points of this case in more detail.

Choosing a Niche

How to create an information business from scratch? To do this, you will need to decide on the choice of niche. You can do this in one of two ways. The first of them is suitable for a person who is a real expert in some matter and has his own experience in it. Let's say this could be a specialist in traffic, that is, in attracting customers via the Internet. The second method is offered to those who want to develop in a particular area.

For example, a person sets his goal to learn how to create websites to generate income from them. Then the second method will be the best for him complex. Indeed, in this case, you will need to go the whole way yourself in order to, based on the experience gained, teach this science to other people.

For those who dream of creating their own information business from scratch, choosing a niche is important and at the same time difficult. Many people have no idea how to choose the most promising and interesting direction.

For those who do not know how to create an information business from scratch, it is important to know what products can be sold using this direction. Their list includes:

1. Video courses . Usually they represent a certain block of lessons that are recorded from a computer screen and have detailed comments from their author. However there is video courses , filmed in the form of an educational film. An example of this would be lessons on repairs. Their main task is to describe the process in detail.

2. Audio courses. What kind of information product is this? ? These are audio recordings most often used in areas such as self-development and psychology.

3. Electronic books. This product is currently very popular. It provides information to users in the form of text.

4. Trainings. Such training is usually conducted online for a large audience. At the same time, listeners can ask the presenters any questions. This training course lasts for several weeks. Sometimes infobusinessmen earn money from sales of video recordings of training that was conducted earlier.

5. Webinars. This training also takes place in online mode . Webinars, as well as trainings, are attended by a very large audience. In this, these types of training are similar to each other. Difference webinar The only thing is that it only lasts two three hours and is a master class.

6. Consultations. This type of training is used, as a rule, by accomplished people who need an answer to a particular question. Wherein infobusinessman advises each of its clients individually.

7. Seminars. This method of delivering information can be compared to training. Seminars are also held among a wide audience, but only in alive. This type of information presentation is practiced by well-known and already established infobusinessmen.

Blog creation

How to start an information business from scratch? After choosing the most promising niche, you will need to create your own blog. Its opening and maintenance are amazingly simple. At the same time, a beginner infobusinessman immediately gets a lot of opportunities. They are concludedin transmitting the necessary information to the target audience and receiving feedback. This allows you to see the reaction of readers and notify them about the appearance of new information using the news feed built into the blog engine. Gradually, this resource will take leading positions in the search engine, and the site will receive free traffic.

To create a blog you will need three things. This includes domain and hosting, as well as WordPress. Let's take a closer look at their creation.

First of all, you will needcome up with a domain name for your blog. Your own first and last name are suitable for this. If infobusiness will be owned by the company, it is best if the name is neutral.

Next, a reliable hosting is selected. This is a place for information business to work. Hosting should be fast and work without interruptions. Otherwise, it will be impossible to achieve high rankings for your blog in search engines.

Lead magnet

For those who are starting their information business from scratch, the instructions suggest moving on to the next stage. It creates a free product that is sold for the subscriber’s e-mail. This product is called "l" id-magnet.”

It is worth keeping in mind that the main assetinformation business has its own loyal network of subscribers. Lead magnet acts as a probe. It is offered to the client for some time. If a potential buyer likes the product, he will definitely purchasepaid option.

Nikolay Mrochkovsky, Andrey Parabellum, Oleg Goryacho

Information business from scratch. 100 steps to creating your own money empire

Introduction

From this book you will learn the key principles of creating and promoting an Internet business that will allow you to consistently earn thousands of dollars every month.

To do this, you do not need to participate either in the MLM system or in any other form of brainwashing of budding entrepreneurs.

We will teach you effective strategies for making money online. And it doesn’t matter whether you have a ready-made website or are taking your first steps on the Internet. We offer a proven methodology that has allowed us to earn more than one million dollars in the information business.

Internet business gives you freedom: you won’t have a boss and won’t have to drag yourself to work in traffic jams; you can enjoy traveling and earn money while in any country in the world. And most importantly, you will get joy and satisfaction from what you do.

You really can do it!

In essence, we simply share knowledge and experience in specific areas, for which we receive good rewards from satisfied students. Such entrepreneurial activity is called information business. Its core product is structured knowledge and information that can help clients solve their problems and achieve their goals.

This information can be presented and packaged in different ways: books, trainings, seminars, communication in closed communities, audio and video courses, personal consultations. The most important thing is that it gives the promised results to clients and good income to you.

Dozens of our friends legally earn MILLIONS on Internet sites. If the algorithm worked for them, why should it be different for you?

Here are some examples of profitable information businesses:

♦ secrets of quickly learning foreign languages;

♦ distance programming courses;

♦ trainings on goal setting and motivation, time management;

♦ women's courses such as “How to get married” and “How to become more attractive”;

♦ techniques for increasing sales in business;

♦ online drawing training seminars;

♦ accounting courses…

There are hundreds of other thematic niches in which Internet entrepreneurs make money here and now.

Any person who has prepared high-quality information to solve a problem, packaged it into a finished product and sold it to potential clients can become the owner of an information business.

Of course, you can hire a whole team of professionals to create and sell courses. However, for beginning entrepreneurs with limited funds, it is better to start by promoting their own name and creating information products on their own.

In this book you will find detailed instructions on how to do this.

We will tell you how to choose a profitable niche and attract an interested audience, where to find buyers, how to create and package information products, manage a business and put sales on stream, as well as what skills are required for this.

In addition, detailed checklists are attached to each step - exactly what to do and what to think about.

Attention! The information business in Russia is just developing, so at the moment there are many free niches where you can become a leader if you start promoting right now.

However, this could change a lot in the next few years as more and more people turn to this type of income. The sooner you take action, the greater your chances of becoming number one in your field and earning millions in a short time.

There is not much time left - and you need to start today so that tomorrow your competitors do not get ahead of you.

Oleg Goryacho (gora4o.ru)

Andrey Parabellum (infobusiness2.ru)

Nikolay Mrochkovsky (finance1.ru)

How to use this book

We wrote this book in a non-standard format.

Professional editors tried their best to dissuade us: they say, no one writes like that. However, we insisted on our position.

The first part of the book is very emotional and vivid - a first-person narration by Oleg Goryacho. From it you will receive the necessary theory to start your information business.

The second part contains step-by-step instructions, checklists and diagrams, as well as explanations for them. These are the very working tools and plans with which you will build your information business, marking completed blocks.

So, first study the first part of the book, and then, armed with detailed plans from the second, implement the information received in practice.

How to become an EXPERT and earn from 100,000 rubles. per month via the Internet, packaging and selling your knowledge

Chapter 1. Basics of information business

Seven reasons why INFO BUSINESS is promising and worthy of attention

If the introduction did not convince you to try to create an information business, I will give a few more reasons why, in my opinion, this is an ideal option for a beginning entrepreneur who is faced with a choice of how to make money.

So, in order:

♦ Huge margin – more than 100%. You are selling INFORMATION, the production of which costs only intellectual effort (producing disks and maintaining websites does not require large expenses).

♦ You can work anywhere in the world. You are not tied to an office or workplace. All you need is a laptop. Agree, it is much more pleasant to conduct business (and even negotiations) on vacation, on the beach or on a cruise. You no longer need to find time for vacation and fit dates into your work plans.

♦ An information product is created once and provides constant income. As long as the information it contains is relevant to customers and helps solve their problems.

♦ You can put your business on autopilot, automating all processes as much as possible. The site works for you 24 hours a day, seven days a week. This is the most efficient virtual seller who will not get sick or let you down.

♦ Low cost of entry into a new niche. The costs of starting a project are disproportionately small compared to starting any other business. You can start with little or no capital. It's truly accessible to everyone!

♦ Minimum risks when starting. It is difficult to lose money and get into debt here. After all, to start selling an information product, you don’t need investments, bank loans or loans. Yes, it’s nice to have a certain reserve amount that will allow you to do everything “to the highest standard.” However, if you have the desire, time and patience, you can develop yourself and without an initial investment.

♦ Low competition among information products. If we compare the Russian market with the Western one, it will be clear that we are at the stage of formation of this colossal industry. A huge number of thematic niches are free, so everyone has a chance to become a leader in their field.

In addition, running an online business is ABSOLUTELY LEGAL!

You can register as an individual entrepreneur (IP), pay only 6% tax on income received and sleep peacefully!

An additional advantage is protection from government ransomware. If you run an online business, you are not afraid of problems with firefighters, sanitary and epidemiological inspection and other inspectors.

Warning! Despite all the advantages mentioned above, I don’t want you to get the feeling that money will instantly appear as if by magic.

Information business is first and foremost a BUSINESS, and it will require dedication, great energy, perseverance and hard work from you.

The main secret of successful businessmen

To begin with, I advise you to read the basic “commandments” of entrepreneurs:

♦ Don't rely on luck. Business is not a game of chance; success in it is determined only by your experience and perseverance. The more you experiment, the higher your chances of achieving financial independence.

♦ No one has ever become rich using "quick fix" schemes - except those who offer them. Therefore, you should not count on the fact that the first million will appear with one movement of the hand and without making significant efforts.

♦ The key to success is your skill and experience. Beginning entrepreneurs make a lot of mistakes, but there is no need to be afraid of it. Real business management skills can ONLY be acquired through practice!

♦ Do what really excites you. Treat business as your favorite hobby - and then you will never have to go to work in your life.

And one last warning: think about what you are willing to SACRIFICE for the sake of creating a successful Internet project. You may have to throw out the TV (to free up time), give up buying a new fashionable toy and instead invest in advertising.

It might be useful to read: