How to attract clients to a construction company: the Internet helps. How to find construction projects How to find clients for a construction company

Nowadays, many construction specialists are increasingly opening their own businesses. This way of earning money has certain advantages. The presence of healthy competition is a good incentive to improve the quality of work done. In addition, you can set your own price. However, such activity also includes a constant search for orders. And here the usual methods of popularization do not always work.

About search tricks

In the construction business, the best advertising comes from word of mouth. If the team has successfully completed its work, then satisfied customers will begin to recommend it to all their friends and family. Moreover, the same neighbors, looking at the current renovation process, decide to update their homes themselves with the help of a team that is working nearby. Therefore, when fulfilling an order, you need to try to get along not only with the owners, but also with their neighbors.

The method involving the distribution of flyers and business cards also showed very good results. The easiest way, of course, is to negotiate with sellers of construction stores and leave them leaflets with business cards. All this is done naturally for a monetary reward. This way, many people will be able to learn about your team, and advertising costs will be minimal. Beginning construction entrepreneurs can start distributing leaflets themselves.
In the construction industry, the old methods of finding clients and orders still operate. We are talking, of course, about advertisements in newspapers and near the entrances of residential buildings. Many people believe that if an advertisement is posted at their entrance, then its author lives somewhere nearby. This means it will be much easier to contact him. This approach to finding clients is convenient to use in those areas that are a priority for you. Note that advertisements in newspapers work less often, but they still work.

Many builders have a large circle of acquaintances through their line of work. Let us note that it is very useful to know who your competitors are and whether they can become your partners. There are several reasons for this, and searching for orders is just one of them. Often customers ask to recommend someone to carry out a certain type of construction work that is not included in the price list of their contractors. And this is where they remember old friends. There are situations when you can simply outbid an order from competitors who, for certain reasons, cannot undertake its implementation.

Search for orders via the Internet

It would be foolish not to try to promote your services on the Internet. There are two ways to search for orders for construction teams in this field.

1) Publication of advertisements on thematic websites and forums. It is important to choose only those resources that are popular. You can limit yourself to submitting the same ad. But if this is not enough for you, then you can create your own section in which you will communicate with potential clients, give advice, collect applications, and gain authority.

2) Creating your own website. The second option for finding customers will add credibility to any team. The potential client will see that you take your business seriously. But it’s not enough to just create a website. It needs to be unwound. The content of the site must be constantly updated and promptly respond to all reviews and requests.

Each of these methods has its own advantages and disadvantages. You can choose the one that suits you best.

Search for orders during periods of stagnation

Finding orders during a crisis is always more difficult. Activities with a construction profile differ from other types of entrepreneurship in that they have periods of stagnation and activity. This is often due to the seasons. For example, in winter it is simply unrealistic to build or overhaul a house. Moreover, if we are talking about a company, then you will have to pay salaries to all its members, regardless of whether orders are received or not. The same applies to state taxes. There are several ways to find customers during periods of stagnation.

1) Active search. This method requires having an employee who will actively look for clients. It is advisable that this is a person with work experience and relevant skills. He must regularly monitor thematic press and collect information about tenders. In addition, he must collect useful contacts, send commercial offers by e-mail, and so on. Such standard activities can attract long-awaited customers.

2) Visiting construction sites. If you plan to engage in construction at a high level, then be sure to go through the large construction projects that exist in your city. Talk to customers. It is possible that they will be interested in your offers and use your services next time. In addition, this is a good opportunity to lure clients away from those performers who cannot cope with their responsibilities.

3) Major connections. In this case, you should establish contact with large construction companies and contractors. Don’t be afraid to ask what current projects they have and whether they agree to cooperate with you. At a minimum, you will find yourself in the contact database of a serious company. As a maximum, get long-term access to large orders.

4) When attracting clients, we must not forget about passive promotion of our services. In other words, you place an advertisement, earn a reputation, and participate in various exhibitions. And that’s it, new clients will find you themselves. This approach works great if you have been in the construction business for quite some time, have a good reputation and a solid client base.

But ideally, it would be best to combine passive and active types of search.

Search for orders at the initial stage of development

As a rule, the construction industry is divided among large entrepreneurs. But this does not mean that a beginner in this case has no chance at all. Its key task is to find reliable clients in the construction industry.

1) The first thing you need to do is create a catalog of finished works. He will be your main resource. With its help, potential clients will be able to verify the quality of your orders.

2) Creating your own website. You can create a business card website. It is desirable that it be professional. It will give you a complete picture of what you do, what the specifics of your activity are, and what level your design abilities are. On such a site you can post samples of your work, indicate prices, create a book for reviews and provide contact information. You can popularize your site using contextual advertising. Using SEO will also help.

3) Making contacts. Try to establish contact with manufacturers of materials for construction and finishing. Everything is very simple here. The manufacturer recommends your team to all its clients as competent performers. In return, he receives a small percentage of every order you receive. And you, in turn, will send your customers to partner stores to purchase materials for construction, repair and finishing.

4) Placement of advertisements in thematic publications. These could be magazines or newspapers that talk about interior design and building materials. Be sure to design a module that will be memorable. Add a link to your online portfolio of your work.

5) Establishing contacts with large construction holdings. Quite often, large companies prefer to transfer some construction projects to smaller firms. In this case, you will have to give part of the monetary profit to the main contractor. But in return, you can get a solid customer base.

6) If there is any builders' union in your region, be sure to join it. This is also a good opportunity to acquire useful business connections, get new clients and create partnerships with entrepreneurs who are engaged in a similar type of activity.
The main goal of a new construction team is to achieve the highest level of performance. Clients should be happy with you. This is important because most people look for construction crews through friends. Recommendations from satisfied customers sometimes work better than any advertising.

Useful advertising methods

Apart from the usual methods, there are several other ways to attract clients.

1) Placement of feature articles in magazines – print and online publications. In the article, tell us about your work methods and what customer needs and needs you can satisfy.

2) Radio advertising. This method will allow you to expand your base of customers who often listen to radio broadcasts. Create a short video in which you tell about your activities in a few words and also provide contact information.

3) Telephone and subject directories in electronic format. With their help you can find potential clients.

4) Exhibitions. This does not mean participation in the exhibition itself. You can simply come as a visitor. This way you can establish contact with the people you need completely free of charge.

Video. We select a team of builders and a designer for the construction or renovation of a house

Competition in the field of construction services is extremely high, and to find a profitable order for a construction team or a small construction company, you won’t be able to sit in one place. Even the highest quality of work performed and responsibility are not enough - you need to be proactive and independently look for customers. Experts joke that there is only one solution to this problem - simply become famous, i.e. make a name, but there are plenty of ways to do it. You can find a construction contract, subcontract or order for construction work using both conservative methods (through newspapers and advertisements on poles) and more modern ones (Internet promotion). All methods work to one degree or another, and ideally use several at once.

No. 1. Subcontract Exchange

The most obvious way to find an order is to contact the target audience and study their habitats. Advertising in newspapers, on poles, distributing leaflets and other methods are built on this principle, which, unfortunately, do not always have the desired impact, because a specific offer will be noticed only by a part of passers-by or readers, and only a small percentage of them will actually the services offered are required. You can do things differently.

The method lies on the surface and is seemingly known to everyone - contact large construction companies who have received a large order and obviously need help. The only thing left to do is to find such companies, and this is what often becomes an obstacle to receiving a “fat” order. But this problem is easily solved - today you can find subcontracting on the exchange, special a service that accumulates information about the winners of government construction tenders for hundreds of thousands and millions of rubles. If previously this data was scattered and it was necessary to study a lot of sources, now all the necessary information is collected together– all that remains is to use them wisely.

The “Everyone in a Row” service provides small and medium-sized construction organizations with the widest database of companies that have won a competition and entered into a large government contract. Large sums are at stake, the conditions for fulfilling government orders are quite strict, and meeting the specified deadlines is the most important requirement. To complete the work by the scheduled date, the winning bidder often uses subcontractors, so the service is actually a database of potential clients, who now, and not sometime in the uncertain future, need a contractor, and this is a real chance for a small construction company to receive an order.

Benefits for the construction organization:

access to contact information of companies that have received the right to carry out large orders, the opportunity to contact directly and offer their services;
convenient search by region of the country;
search by type of work, which, together with regional reference, allows you to quickly identify the most interesting companies;
current and constantly updated information;
the service allows large companies place a request for a subcontract and find a contractor, which is for small organizations becomes invaluable information about real orders– there is no need to even call and ask whether a subcontractor is needed or not.

It is necessary to understand that the presented you must be able to use the database. Firstly, not every organization that wins a tender needs help. Secondly, if she needs help, there may be several companies and potential subcontractors among those willing to provide it.

In order to have a high probability of receiving a profitable order, carefully study the contract, and when calling, try to briefly and vividly describe the advantages of working with your organization. The customer must be convinced that the organization is worthy of cooperating with him. It is better to prepare in advance all the necessary data on the price of services, qualifications of specialists, and experience of similar work. A personal meeting and conversation with the person who makes the decision, and not the secretary, is much better than a commercial proposal sent by mail. You may have to make more than a dozen calls, but you will get the job done only with target audience who may need help now - a lot depends on the ability to present information, persuasiveness and perseverance.

No. 2. Connections with major market players

This option is somewhat reminiscent of the previous one, but rather involves establishing connections so that find yourself in the database of a large organization and, if possible, be invited to do some work. A construction organization will have to look for contacts of large construction companies and contractors, take an interest in their current projects and options for cooperation. Plus is that you can declare yourself and be taken into account in case something happens. Minus– it is not known when the company will need your services, because it is not a fact that it has just received a large order, as is the case with the subcontractor exchange.

However, establishing contacts with large construction companies is a necessary and important stage of activity. Sometimes they subcontract work because they don’t have time to complete the order themselves, and they don’t want to lose a client. Of course, part of the profit will have to be given to the general contractor, but high-quality and timely completion of work is almost a guarantee that you will have regular customers in the future.

No. 3. "Word of mouth"

The good old way also works today, although not as effectively as in the old days. The basis of word of mouth is high-quality and punctual execution of work. If , s, and other work is completed as required, the customer will most likely recommend you or your team neighbors, friends or relatives. Moreover, while work is being carried out in one apartment, people living next door may also decide to make repairs. The well-known logic comes into play: “if a neighbor has done it well, then we will do the same,” and why go far and look for someone from the outside without being sure of the quality.

A wide circle of acquaintances among potential customers is good, but it is equally important to have contacts among specialists in your industry, who can also sometimes help with ordering. There are often situations when a customer asks to recommend someone to perform work in which this performer is not an expert.

It is important to remember that on large orders rarely invite a team “from the street”– they go to those whose quality of work the customer is confident in. This means that connections and useful acquaintances need to be actively established, and for this, sometimes you shouldn’t be lazy and take on even small orders. Today you were asked to replace the socket, and tomorrow - the wiring in the entire apartment, if the customer liked your approach to work.

Main advantage“Word of mouth” is that it is thanks to reviews that you can get a large order, which they will not trust to a team advertising their services on a pole in the yard. In addition, there are no advertising costs, and the base of potential clients is gradually expanding. Minus– there is no certainty about the number and volume of orders, and for word of mouth to work, you will first have to resort to other methods of advertising. The only thing I can advise is to work efficiently.

No. 4. Advertisements on billboards and poles

Post advertisements about your services on a board at the entrance, on a pole or at a bus stop– an old and well-tested way to promote your services, which does not need a detailed description. Despite the conservatism, experts are confident that such advertising will work for a long time, and construction companies are convinced of its effectiveness by personal example.

Advantages:

Minuses:

there is a possibility that the ad will be torn off, painted over, or competitors will paste their ad on top. On the other hand, this is just a probability, as well as the fact that the ad will hang for a long time;
a large customer rarely responds to such announcements;
focusing on the random attention of people - there is no guarantee that a potential client will notice the ad.

This option is worth recommending to those companies and private craftsmen who have just started their activities, because the investment is, in fact, minimal, and there is a chance to receive orders.

A larger and more modern version of such promotion is large billboard. It makes sense to place it in the area of newly built buildings.

No. 5. Distribution of flyers and business cards

You don’t have to paste ads, but throw them directly into the mailbox. Then no one will peel it off or spoil it, and the chance that a potential client will look at it is higher. Flyers and business cards are also distributed. in construction markets, in construction stores, i.e. in places where the target audience gathers, as well as in busy areas of the city.

Advantages:

large audience;
the opportunity to receive a large order;
some people collect business cards and flyers that interest them for future use when the service is really needed.

But business cards do not always reach those who need them. Investments in printing promotional material are greater than in advertisements, but novice craftsmen can save money by distributing or delivering them themselves. Experts advise negotiate with sellers of large construction stores

No. 6. Publication in newspapers and magazines

Despite the fact that we live in the era of Internet technology, there is still a category of people who are looking for services through newspapers. Naturally, it is necessary to publish in local newspapers, and if there are any specialized publications, then in them. If a newspaper or magazine has an electronic version, then the ad may be duplicated there as well.

Newspaper ads work, but not as effectively as we would like. In addition, advertising must be constantly updated and paid for, and only those who buy the newspaper will see it, i.e. limited circle of people. TO cons Such promotions include the limited size of advertisements and the inability to present their competitive advantages. True, sometimes construction companies (the larger ones) order entire articles dedicated to their activities: in them all the nuances are described in the best possible way.

Many construction companies have introduced the position of “construction site search manager” into their staffing table in order to avoid standing idle without work. How does a manager manage to cope with his job responsibilities?

Instructions

Submit an application to participate in a construction tender announced by the local administration. Announcements of tenders are published in the local press, as well as in the municipal press. However, not all construction orders reach the point of being put up for auction, so it would be nice if you have friends in the administration (Department of Construction or Cadastral Service).

Place advertisements about the services of your construction company in the media and on the Internet. Create a website on which you will post information about the company, its experience in the market, as well as articles on construction. Be sure to open the “Reviews” section, in which you can publish letters of gratitude and responses from your clients, if any.

Track the dynamics of growth in demand for housing, as well as commercial, industrial and socio-cultural objects in your region. Perhaps you yourself will be able to make an offer to the administration or entrepreneurs if, according to your calculations, they will soon have a need for the construction of new buildings (for example, in connection with the demolition of dilapidated housing or the expansion of production).

If you live in Moscow, St. Petersburg or another large city in Russia, please visit the website http://estateline.ru, where information about projects under construction and tenders is published. To find a construction project, select the necessary criteria from the lists “Type of construction”, “Region”, “District”, “Type of construction”, “Object status” and click the “apply” button. On this site you can also find information about upcoming tenders or place an advertisement about the services of your company.

Residents of Moscow, in addition, can go to the website http://topbd.ru to search for information about construction projects and place advertisements, and residents of St. Petersburg can go to the page http://eson.info/objects.

Nowadays there are a huge number of organizations and companies engaged in repair and construction work on the construction services market. How not to make a mistake in your choice and not pay twice for poorly done work? Just find a good construction company company.

Instructions

Make a list of all the companies in your city or area. Please note that the narrow specialization of a company does not mean that the quality of the services provided is poor or good.

Contact one of the companies. Immediately ask whether the construction organization has licenses and permits to carry out the work that are indicated in the company’s price list. Ask how long she has been providing these services. Of course, organizations that have been working in this service sector for several years deserve more trust than beginners. If builders or finishers come from neighboring countries, think a hundred times before hiring them. Besides the heaps of overhead, you may be frustrated by the poor quality of their work, at least because only a few of them are licensed to do it.

Ask to see the guest book or contact its former customers in advance to gather information about the company. Personally verify the quality of the work done by visiting one or two objects that were built or repaired by this company.

Find out what materials and equipment are typically used during the work.

If you are satisfied with the quality of services provided by one of the companies, before concluding a contract, discuss the following points with its representatives:
- operating schedule;
- scope of work;
- supply of materials (Sometimes the customers themselves provide the workers with everything they need.);
- possible excess of the original estimate;
- disposal of construction waste.

Make a contract.

Instructions

Monitor the dynamics of growth in demand for housing, as well as commercial, industrial and social and cultural facilities in your region. Perhaps you yourself will be able to make an offer to the administration or entrepreneurs if, according to your calculations, they will soon have a need for the construction of new buildings (for example, in connection with the demolition or expansion of production).

If you live in Moscow, St. Petersburg or another large city in Russia, please visit the website http://www.estateline.ru, where information about projects under construction and tenders is published. To find a construction project, select the necessary criteria from the lists “Type of construction”, “Region”, “District”, “Type of construction”, “Object status” and click the “apply” button. On this site you can also find information about upcoming tenders or place an advertisement about the services of your company.

Residents of Moscow, in addition, can go to the website http://www.topbd.ru to search for information about construction projects and place advertisements, and residents of St. Petersburg can go to the page http://www.eson.info/objects.

You can hire an employee based on the job application he or she has written. The employer must formalize it in accordance with labor laws. To do this, you should issue an order to accept the employee for the position, conclude an employment contract with him, create a personal card and make a corresponding entry in the work book.

You will need

- employee documents;
- documents of the enterprise;
- seal of the organization;
- Labor Code of the Russian Federation;
- forms of relevant documents;
- pen.

Instructions

The applicant writes an application addressed to the first person of the company. In the document, the citizen expresses his request to be accepted for a certain position and indicates the date from which he should be accepted. On the application, the employee puts his personal signature and the date the application was written. On the document, the director of the enterprise, in case of a positive decision, puts down a resolution with a date and signature.

Draw up an order for employment, assign it a date and number. In the header of the document, indicate the full name of the enterprise, enter the subject of the order and the reason for its issuance. In the administrative part, enter the last name, first name, patronymic of the employee being hired, and the name of the position for which the hiring is being carried out. Certify the order with the seal of the organization and the signature of the director of the company. Familiarize the employee being hired with the document for signature.

Conclude an employment contract with the employee, which spells out the rights and obligations of the parties. Indicate the employee’s details, the name of the position for which he was hired, write the amount of money that will be paid to the specialist for performing it. Set the terms of the contract. On the employee’s side, the document is signed by the employee hired for the position, on the employer’s side by the director of the enterprise, certified by the seal of the organization.

Make an entry in the employee’s work book. Enter the serial number of the entry, indicate the date of hire, and in the job information, enter the fact that the employee was hired for the position. Enter the name of the company, the name of the position and the structural unit. The basis for the entry is the employment order; write its number and date of publication.

Create a personal card for this employee, enter the necessary data in accordance with the identity document, education document, career document and other information.

Video on the topic

Sources:

How to properly hire a new employee

Tip 3: Apartment renovation: do it yourself or hire workers?

The choice of renovation method in an apartment - on your own or by invited specialists - largely depends on the financial capabilities of the family, as well as the perception of this event.

DIY repairs or hire workers? Determining factors

It can be very difficult to make a decision when solving a serious issue. Repairing an apartment or house falls into the category of complex and responsible work, so naturally the dilemma of whether to do it yourself or turn to professionals with experience arises in almost all families. There are several significant points that influence this decision.

When thinking about renovations in a house or apartment, first objectively determine the premises in which you plan to carry it out, and also objectively assess the volume of work required.

Cosmetic repairs involve one or more of the following changes: wallpapering, ceiling painting, flooring replacement, etc. Major repairs are a set of actions to restore, replace and eliminate worn-out elements of property. Usually it includes a complete reconstruction of the communication and electrical systems, windows and doors, alignment of walls, ceilings, and floors. Accordingly, in the first case you can cope on your own, but in the second you will have to use, at least partially, the services of specialists, otherwise the result may require rework, which will result in a large sum for the family.

Financial situation plays a big role in this choice. This is evidenced by sociological research data, according to which the majority of Russians carry out repair work on their own only due to a lack of funds. Indeed, depending on the region of residence, the cost of cosmetic repairs performed by the company starts from 2000 rubles / sq.m., and major repairs - from 3500 rubles.

The personal characteristics of people are also largely decisive. Some consider repairs a natural disaster, while others consider them the beginning of a new life. Therefore, the first category will most likely trust the professionals, and the second will make their own efforts to restore order.

After an objective analysis of the material and psychological components, the most suitable method of carrying out repairs usually emerges.

There are already a lot of construction companies now, and almost every day there are even more. Of course, because demand creates supply, and more and more people are now thinking about a “house in the village”. Only now, with increasing competition, the level of sales of most construction companies has remained the same as 20 years ago. Unless, “for some reason” the site was made.

Let's figure out what needs to be done for a construction company to receive clients from one of the most effective sources today - the Internet?

Website development for construction services

Of course, as elsewhere, for online advertising to work, you first need to create a website. Many companies have already passed this stage and have “www.company.ru” on their business cards, and the typical phrases on their website are “roofing work, facade work, construction of houses and baths.” You know, any person hearing “construction company” assumes the possibility of ordering construction, facade and roofing work (and a number of others) there. Those. By simply posting a banal list of services on your website, you are in no way ahead of your competitors.

To properly design website sections, you need to decide what you want to focus on in sales. These can be individual services or complex construction. Of course, everyone needs all the clients, but it’s still worth prioritizing. By the way, in some cases it makes sense to make management of priority areas - depending on the season, a different set of services may be of interest to your users.

If your main focus is on complex construction, then the focus of users will be on examples and prices. Any person who starts construction, first of all, needs to look at what you can do, what it might look like and approximately how much money is needed for it.
If the user likes your offer at this stage, then the site should then process the conversion correctly and transfer the client to your manager.

If the emphasis is on individual services, they need to be structured - “roofing work” is one thing, “replacing roofing felt with metal tiles”, “replacing lathing with overlapping corrugated sheets”, etc. is another. You need to select works that are often asked and highlight them separately - so that the user does not guess what exactly you include in roofing work.

Moreover, it is advisable to orient the user in terms of price and timing. Thus, by giving him the most specific information on his question, you will already be ahead of your competitors.

Selling elements on the website of a construction company

So, the user on your site saw the information he was interested in. Now the site should receive the contacts of this user for further processing by the manager.

This problem cannot be solved “one-time” - conversion elements of the site are processed on an ongoing basis, based on data from analytics of user behavior and the effectiveness of advertising campaigns. Today, web development resources have a huge number of services and technologies that allow you to collect contact information of interested users - this includes a call back, all kinds of forms and widgets, and the ability to “catch up” with the user with advertising after he leaves for another attempt at conversion.

Pay attention to the consultation section (the name may be different). On a site like this, a section that allows you to ask a question and get an answer is an indispensable thing for communicating with potential clients. These should be public questions with answers so that new users can see old questions. Someone may ask about the composition for mixing concrete for the foundation, someone will ask about the selection of additional elements for siding - the answers to these questions will not bring you profit right away, but with the right approach, the manager who answers the question can make the user a client.

Don’t forget that in this section the manager’s reaction speed is fundamental. If you do not want to waste time and answer questions daily (if they come so often), it is better not to develop this section.

How much does it cost to optimize an existing sales website?

Sales audit of an existing website

Attracting users to a construction company’s website

So, you have a modern, beautiful, selling website, with cool technologies and unlimited possibilities. But in order for there to be sales, you need to attract interested people to the site. In general, the list of possible sources is the same for any field of activity:

Let's start with promotion in organic search engine results. Everything is simple here - typical requests like “construction of turnkey houses”, “construction of wooden cottages”, etc., however, in some regions, promotion of such requests can be quite long and expensive. You need to understand that in contextual advertising such requests will be very expensive, so with proper promotion you can get traffic much cheaper than from contextual advertising.

Contextual advertising on partner sites (YAN in Direct) can be shown based on information requests. If, for example, a person is looking for “how to prepare concrete for a foundation,” if it makes sense to provide him with foundation construction services. If he is looking for “how long does it take for concrete to dry in a foundation,” you can offer him the assembly of a log house on a finished foundation. This advertising must be in the advertising network, because... Search campaigns like these can be very expensive and ineffective.

Targeted advertising, for example, VKontakte. This advertising is quite an interesting tool that allows you to reach your target audience very precisely. The main task is to understand the places where it accumulates. The most primitive are groups and communities dedicated to cottage villages. More difficult are public pages like “ideas for landscaping a country house”, “projects of country houses and cottages”, etc. By taking the active audience from there, you can get interested users. Again, many of them will be “dreamers” who do not plan construction, but simply dream. Thus, it is necessary to conduct testing and, perhaps, attract users not to the selling page of the site, but to the company group in the same social network, transferring the interested user to the place of their constant advertising.

How much does advertising and website promotion cost?

The cost of these services varies greatly in different regions. For example, promotion in one region can cost the same as a full range of services in another.

Free consultation with a marketer

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