What is needed to open a camp site. Opening a recreation center: business plan. Equipping a holiday home with furniture and plumbing

Where to start a business
Marketing plan
Production plan
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We bring to your attention a business plan for a recreation center, which is suitable for a feasibility study of a project when obtaining a bank loan, or for attracting public and private investment. Business plan using the example of r.p. Mullovka, Melekessky district, Ulyanovsk region.

General description of the project

The main goal of the business plan is to prove the effectiveness of investing in the construction of a recreation center in the village. Mullovka, Melekessky district, Ulyanovsk region.

Where to start a business

The organization creation project includes:

Reconstruction of the existing building with the aim of constructing a banquet hall and hotel rooms for 25 people;
Construction of a bathhouse, sauna and swimming pool on the territory of the recreation center;
Increasing the territory of the recreation center by acquiring ownership of neighboring plots of land;
Creation of a unique design of the territory of the recreation center: installation of colorful figures (MAF), construction of an open aquarium (carp, catfish, trout), planting of perennial plants (garden), landscaping of the territory (planting a lawn).

General information about the business project

Population coverage: more than 800 thousand people;
Location of the recreation center: forest;
Property type: private property;
Operating hours: 24 hours;
Number of jobs: 9 people;
Sources of financing: own funds - 500 thousand rubles; borrowed funds (bank loan) - 4.5 million rubles.

Economic indicators of project effectiveness

Monthly profit - 124 thousand rubles
Profitability - 70%
Payback - 40 months

Social indicators of project implementation

Creation of 9 new jobs;
Receipt of annual tax contributions to the municipal budget totaling 370,000 rubles;
Development of tourism infrastructure in the Ulyanovsk region.

Which tax system to choose. OKEVD code

The organizational and legal form of the organization will be individual entrepreneurship. For such services it is established OKEVD code 92: “Activities for organizing recreation and entertainment...” An individual entrepreneur will apply a simplified taxation system, 6% of gross income.

Object location: Ulyanovsk region, Melekessky district, r.p. Mullovka

What documents are needed to open a business?

At the moment, practical activities have begun to implement the project:

Registration of individual entrepreneurship has been completed;
A plot of land became the property of an individual entrepreneur and an administrative building was built;
All communications are connected to the territory, including electricity, gas and water. Description of products and services.

Marketing plan

The main services that our organization plans to provide will include holding all kinds of celebrations, including anniversaries, birthdays, weddings and corporate events. The main emphasis will be on large teams of 15 people and above.

We will work year-round. For these purposes, a heated building with a large banquet hall is already being built. In the summer there will be a cafe on site.

Production plan

The recreation center will be designed to serve only one group of people at a time. The minimum order for one company is 10,000 rubles.

This may include:

Kitchen (ordering tables with food and drinks) - from 800 to 2000 rubles. for one person;
Payment for sleeping rooms - 300 rub./person;
Ordering a bathhouse, sauna - 1000 rubles/hour;
Decoration of a banquet hall to create a festive atmosphere (wedding, anniversary) - from 1,500 rubles;
Rent of white horses and carriages, souvenir photos (for weddings) - 2000 rub.

When holding outdoor weddings and anniversaries, the administration will offer clients the services of a photographer, toastmaster, DJs, fire shows and fireworks. An appropriate agreement will be concluded with third parties involved in organizing outdoor holidays.

To carry out non-cash payments with corporate clients (legal entities), it is planned to open a bank account.

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marketing

The land plot is located in a picturesque location next to a forest. Access roads to the territory are paved. The distance from the city of Dimitrovgrad (120 thousand people) is only 10 km. From Ulyanovsk, where the population is already 650 thousand people, you can get to the recreation center in 1.5 hours (85 km). This suggests that the audience of regular customers is quite large.

Main ways to promote (increase popularity) services

Creation of a business card website with a photo gallery, contact information and a list of services provided;
Advertising in newspapers, magazines, TV and other media;
“Word of mouth”, visitor reviews;
Distribution of booklets to organizations and offices;
Installation of a large banner on the federal highway.

Nearby competitors, and these are two recreation centers in the Melekessky district, are located at a distance of 40 km from the village. Mullovka. If we take into account only the population of Dimitrovgrad, we can conclude that there is practically no competition.

How much can you earn from recreation center services?

The main operating season for such facilities begins in May and ends in October. It is assumed that during this period the organization will accept orders about 15 times a month (15 days). Main orders will be on Friday and Saturday. Bookings for the 2nd wedding day are possible on Sunday. It turns out that the recreation center will operate for about 90 days during the season. With an average order of 35 thousand rubles from the company, revenue for the summer season will be 3.15 million rubles.

During the so-called winter period, there will be significantly fewer orders. The bulk of them will be at corporate events, including New Year's parties, and anniversaries. During this period, the organization will operate for about 20 days. Revenue will be about 700 thousand rubles. Total revenue per year will be approximately 3.85 million rubles. Production plan

Our territory will include the following objects:

The main (administrative) building (700 m2), which will house a banquet hall, bedrooms, kitchen, bar, utility block;
Summer cafe with a dance floor and a mini-waterfall;
Russian bath, sauna and swimming pool in one building;
An open aquarium stocked with carp, trout and silver carp;
Summer garden (cherry, apple, pear, apricot...).

In addition, the territory will be decorated with small architectural forms by local craftsmen, and walking paths will be lined with paving slabs. The entrepreneur’s plans, among other things, include the idea of breeding wild rabbits and squirrels, which will give the territory of the recreation center a unique atmosphere.

The main responsibilities of the administrator will include working with clients, booking rooms, paying for services, as well as monitoring the activities of the base staff.

The total cost per month for wages will be 89 thousand rubles, per year - 1,068 thousand rubles. Calendar plan

List of activities and their costs for starting a business

In total, it will take 120 days and 5 million rubles to launch the project.

It is expected that the main orders will begin in the spring of 2014.Financial plan

To open a recreation center, investments in the amount of 5 million rubles will be required. Of these, own funds amount to 500 thousand rubles and borrowed funds (bank loan) 4.5 million rubles.

The main monthly expenses of an individual entrepreneur will be the cost of paying wages to employees. In addition to material costs, the entrepreneur’s big expenses will be the payment of insurance contributions to the Pension Fund and the Social Insurance Fund: 320 thousand rubles per year for employees and 36 thousand rubles. per year for individual entrepreneurs.

A complete list of all costs, as well as calculation of gross and net profit, is presented in the table - forecast of income and expenses.

Recently, Russians are increasingly choosing Western Europe, Southeast and Middle Asia, as well as the islands of Oceania and other resorts for their vacations. Bus tours, active tourism and other types of recreation are especially popular. In addition, the population likes to visit paid fishing trips and fishermen’s schools, private sanatoriums and boarding houses. At the moment, there is a very active development of the tourism industry, which provides owners with a fairly good income.

Opening your own recreation center does not require a license, but it is unlikely to be possible without a carefully drawn up business plan.

Market and competitor analysis

Many people plan to spend their summer holidays at a regular camp site. They are willing to pay a certain amount for beautiful nature, the opportunity to swim, fish and taste barbecue. The ideal option is when the cost of the service package is affordable, the road is close, and the children end up squealing with delight.

Many tourist centers are owned by enterprises, therefore, the service in such an institution leaves much to be desired. So, if there is consumer demand, why not respond with your own offer? A recreation center as a business is a very profitable option.

All the nuances of organizing such activities are discussed in the following video:

Accommodation options

In this area, the most important thing is the location of the recreation center. The distance from the city should be minimal (no more than 2 hours by car or public transport). Of course, it should be located in a picturesque place, for example, in a forest or on a lake.

The territory chosen for the location of the tourist base should not be part of a protected area, otherwise obtaining permission to launch it will become a pipe dream for a businessman.

To organize a comfortable holiday, you need to rent an area of from 3 to 5 hectares. When equipping, attention should be paid to the target audience. The high exclusivity of the entertainment set guarantees the success of the project.

For example, you can attract guests by having a quality beach holiday or a swimming pool on site. No less attractive is a mini-spa or bath complex, especially if there is a thermal spring nearby. Lovers of a healthy lifestyle will be happy to visit the small gym, and extreme sports enthusiasts will enjoy a ride on an ATV or kayak.

Renting a volleyball or a swim mattress is also popular among vacationers. These additional services will definitely add several points to the positive image of the enterprise.

Production plan

When drawing up a business plan for a tourist base designed to serve at least 30 people at a time, you need to take into account that one person occupies at least 10 sq. m living space.

Required premises include:

houses for vacationers (minimum 6 pieces);
an administrative building, which includes an administration, a dining room, a billiard room, a conference room, etc.

If all vacationers are located in one building, then it will be possible to place a recreation room, dining room, kitchen and similar premises on the ground floor, and a billiard room and bar in the basement.

In addition, you need to take care of the availability of plumbing, furniture, household equipment, etc.

Arranging one room involves purchasing:

toilet;
shower cabin;
washbasin;
sanitary fittings.

You can save a little and make one bathroom and one shower room for several rooms, but this is unlikely to have a positive impact on the prestige of your base.

Furniture you will need to purchase:

beds;
closet;
chairs;
nightstand.

Financial plan

The expenditure part of the project includes:

construction of houses/cottages or rental of appropriate areas, as well as cosmetic repairs. It is quite difficult to name the exact amount, since it depends on the number of houses, the area of the tourist base and the level of comfort. Approximately 10-15 million rubles;
payment of monthly expenses (electricity, water supply, food, taxes, etc.) – 150 thousand rubles;
employee salaries – 1-2 million rubles. in year;
purchase of equipment (directly depends on the level of the camp site) - approximately 5 million rubles.

Total - approximately 15-20 million initial investment and 3-4 million annual expenses.

Now about the return on business:

The amount of daily income consists of the daily rental of housing - 1 house - 500-1000 rubles. That is, if the average number of vacationers is 25 people, then the income will be 12.5-25 thousand rubles;
With the additional service you can earn about 10 thousand rubles. daily (billiards, fishing equipment, kayaks, etc.);
Bar products are usually sold for at least 5 thousand rubles.

In total, the total income of the tourist base is 30-40 thousand rubles. per day or 1 million rub. per month. That is, the payback period of the project varies from 2 to 4 years.

Organizational plan

When choosing the organizational and legal form of an enterprise, many businessmen give preference to individual entrepreneurship. Focusing on practice, we can conclude that the monthly financial turnover of the tourist base does not exceed 1 million rubles, therefore, it can significantly simplify reporting and payment.

One of the most important sections of a business plan is calculating the optimal number of employees.

If you plan to open a small base, the capacity of which will not exceed 30-50 people, then there is no need to recruit a large staff:

Mandatory staffing positions include specialists serving visitors to the canteen, namely: cook and his assistant. Of course, one cook is unlikely to be able to feed 50 people himself, which means he needs to hire waiter and cleaner.
In addition, you will need to hire administrator or manager, who will manage affairs, purchase products, hold events, check in and check out visitors. For the stable functioning of the base, he will have to solve many issues every day, therefore, he must immediately find a competent employee with relevant experience.
Presence at the base is desirable medic capable of providing first aid if necessary.
Electrician needed to provide vacationers with complete comfort (quick troubleshooting).
Instructor and animator It is not at all necessary to keep it on staff, but it is necessary to have the telephone number of a specialist who can organize sports and cultural leisure for children and adults.
It won't hurt either watchman, which will be at the base during the winter period.

As a result, it turns out that for the normal functioning of a tourist base, approximately 6 people are needed, whose monthly salary is approximately 150 thousand rubles.

Launch schedule

The timing of the opening of the camp site can be presented in the form of a table:

No.	Stage name	Implementation period
1	Drawing up a business plan	December 2016
2	Official registration	January 2017
3	Rent a suitable area	January 2017
4	Redecorating	February-March 2017
5	Purchasing furniture and household appliances	April 2017
6	Finding and training the necessary employees	April 2017
7	Conducting a marketing campaign	April-May 2017
8	Beginning of reception of guests	May 2017

Marketing plan

If, nevertheless, the costs of the marketing campaign were provided for, then it would be advisable to spend them on your own business card website (about 10,000 rubles).

The site should stipulate: accommodation conditions, rules, additional services, contact information and a detailed itinerary. It would be a good idea to post several good quality photographs in which the future visitor will be able to examine the surrounding nature, the base itself and the accommodation facilities.

In addition, you can find many resources on the Internet that contain information about paid and free vacation spots. In order for visitors to become interested in the tourist base, they need to write a succinct description, take several high-quality photos inside and outside the house, indicate contact information, coordinates of the base and the cost of the services offered.

The favorite clients of many databases are fishermen and hunters, therefore, it makes sense to post information on some thematic forum.

Risk analysis

Any project is subject to systematic and unsystematic risks. Among the first are:

unstable economic situation;
imperfection of economic legislation;
irrational investment and use of profits;
uncertain political situation;
unfavorable socio-political changes in the region or in the country as a whole.

The unsystematic risks that almost every beginning entrepreneur has to face include:

inconvenient location of the base (the only highway is heavily congested, there is no high-quality access road, the area is considered unpopular or has environmental problems);
difficulties in meeting the schedule for the implementation of services, insufficient number of orders, the advantage of initial and ongoing costs over income.

To protect themselves as much as possible, every businessman must develop his own strategy and conduct in-depth marketing research.

Absolutely everyone loves to relax. Some prefer foreign resorts. And some people prefer the nature of Russia.

Recently, residents of large cities are increasingly choosing to spend their holidays in recreation centers that are located not very far from the cities.

There you can take a break from the noise of the metropolis, enjoy the picturesque nature, be alone with family or friends, etc. Plus, it costs less than going on vacation abroad. Many entrepreneurs are thinking about opening their own recreation center. Of course, this business requires a lot of start-up capital. But the demand for recreation services is constantly growing. So, if you correctly draw up a business plan for a recreation center and calculate all the nuances, you can open a business that will generate income.

Step-by-step plan for opening a tourist recreation center

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1. Collection and preparation of all necessary documentation for opening a camp site

The organizational and legal form for a holiday home can be either in the role of an individual entrepreneur (individual entrepreneur) or in the role of an LLC (limited liability company).

If it was decided to register the recreation center as an individual entrepreneur, then the following documents will need to be collected and submitted to the tax office:

a paid receipt of the state fee for registering an individual entrepreneur (800 rubles);
application in form P21001 for state registration of an individual as an individual entrepreneur. It must be certified by a notary;
if accounting will be carried out according to the simplified taxation system, then it is necessary to write an application in form No. 26.2-1;
a copy of all pages of the applicant’s internal passport.

Review of a set of documents for opening an individual entrepreneur takes five working days.

If the decision to open an individual entrepreneur is positive, the entrepreneur is issued:

OGRNIP (certificate of registration as an individual entrepreneur of an individual);
extract from the Unified State Register of Individual Entrepreneurs (unified register of individual entrepreneurs);
notification of registration of an individual with the tax authority;
notification of registration in the territorial PFS of an individual (Pension Fund);
from Rosstat certificate of issuance of statistics codes.

After registering as an individual entrepreneur, you need to make a stamp (from 500 rubles) and open a bank account (from 2 thousand rubles).

If the choice was made in favor of an LLC, then the following set of documents is provided to the tax office:

application on form 11001 for state registration of LLC;
LLC charter;
if there is only one founder, then the decision to establish an LLC. If there are several founders, then a protocol on the creation of a legal entity is provided;
paid receipt of state duty (4 thousand rubles);
notarized photocopies of passports of all founders;
if accounting will be carried out according to the simplified taxation system, then it is necessary to write an application in form No. 26.2-1.

The period for consideration of the application by the tax authority is five working days.

If the response to the application is positive, the tax office issues the following documents:

certificate of state registration of LLC;
registered LLC charter;
certificate in form 1-3-Accounting for registration with the tax office;
extract from the Unified State Register of Legal Entities;
notification of registration with the Russian Pension Fund (PF);
certificate of registration with the TFOMS (territorial compulsory health insurance fund);
notification of assignment of statistics codes from Rosstat.

It will take a few more days to register with the Pension Fund, Social Insurance Fund and Rosstat. It will take two days to produce the organization's seal. Opening a bank account takes on average three days. The authorized capital of an LLC must be at least 10 thousand rubles.

When choosing one or another organizational and legal form, OKVED will be the same. Code - 92, which is called “Activities for organizing recreation and entertainment...”.

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2. Location of the recreation center

The ideal location for opening a holiday home would be a plot of land near the river bank. It is also important that there is at least a small forest area near the camp site. The nature around should be beautiful and picturesque. The distance to the nearest populated area should not be more than 100 km. Similar places can be found in almost all populated areas of the country. Experts advise choosing a site for a tourist center with an area of at least 25 hectares of land. Once the required location for building a base has been selected, care should be taken to conclude a long-term lease agreement for it. It is worth including in the business plan of the recreation center the cost of renting a plot of 25 hectares of land will cost about 750 thousand rubles per year.

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3. Construction of a camp site

The best option would be to build a two-story frame house with basements and an attic. Include in your plan the cost of constructing such a building, about 5 thousand rubles/sq.m. Based on the rules, we highlight that the required size of living space per person must be at least 10 sq.m.

If the tourist center plans to accommodate 60 people, then the size of the living quarters should be about 600 sq.m. About 15 employees will serve the base. Consequently, for them the size of living quarters will increase by another 150 sq.m. From this we can conclude that the area of one floor will be approximately 400 sq.m. On the second floor there will be 20 rooms with an area of 20 sq.m. The attic will include another 20 rooms of 20 sq.m.

On the ground floor of the building there will be a reception service, a lounge, a restaurant, a kitchen area, etc. In the basement it will be possible to create a bar, billiards, and a disco. The cost of constructing such a building will be about 8 million rubles.

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4. Equipping the holiday home with furniture and plumbing

Necessary plumbing for the number of the camp site (example calculations are given based on domestic prices):

shower cabin - 6 thousand rubles;
toilet - 1 thousand rubles;
washbasin - 1 thousand rubles;
accessories - 2 thousand rubles.

Total: you will have to spend about 10 thousand rubles to equip one room with plumbing. Consequently, the cost of the entire number of rooms (40 rooms) will cost 400 thousand rubles.

For furniture to equip one room of the holiday home you will need:

two beds - 5 thousand rubles;
wardrobe - 3 thousand rubles;
interior and decorative elements - 2 thousand rubles.

Total: the cost for one room will be 10 thousand rubles, for equipping the entire number of rooms - 400 thousand rubles.

The total cost of equipment for one room is 20 thousand rubles. Consequently, the cost of all rooms will be 800 thousand rubles.

Arranging a restaurant, kitchen and lounge will cost at least 1 million rubles. Example, purchasing furniture, household appliances, kitchen utensils, electrical appliances, etc.

Example: it will take about 700 thousand rubles to equip a bar, billiards and disco.

A Russian bathhouse and sauna will be built on the territory of the recreation center. Their construction (bars measuring 5x5 m) will require about 150 thousand rubles.

Since the recreation center will be located near a reservoir, it would be a good idea to build wooden gazebos on its shore. Based on the number of rooms, you will need 20 of them. The cost of constructing one is about 15 thousand rubles. Consequently, construction costs will amount to 300 thousand rubles. A ready-made example of a gazebo that an entrepreneur will like can be viewed at construction markets. They usually have a ready-made example of each model.

For active recreation, guests should buy boats in the summer. 5 pieces will be enough. The average cost of one boat is about 8 thousand rubles. For 5 boats you will have to pay 40 thousand rubles.

Car parking will be required on site. To arrange it, it will be enough to make an embankment of small crushed stone.

Many guests will come with their children. Therefore, it would be advisable to build a playground. An example of the elements that a playground should be equipped with: slides, swings, sandbox, small turnstiles, etc.

Not all corners of our country have gas pipes laid. It would be very expensive to install a special gas pipe to the recreation center. Therefore, it will be more advisable to buy electrical appliances that will run on electricity. Example - electric stove, electric kettles, etc. Electricity must be connected from the nearest populated area. Electricians will tell you which connection pattern is best to choose. You will have to spend about 50 thousand rubles on this.

To provide the camp site with drinking water, a well will need to be drilled. This service will cost 50 thousand rubles.

It will take about 100 thousand rubles to equip the sewerage system.

50 thousand rubles will be spent on purchasing various equipment to entertain guests. Example - fishing rods, balls, badminton rackets, etc.

It will cost about 10 thousand rubles to purchase hygiene products for guests (example - soap, shampoo, etc.).

What documents are needed to open a recreation center?
Recruitment
Which OKVED ID should I indicate when registering a recreation center?
Do I need permission to open a recreation center?
Business technology
- - - Similar business ideas:

Recently, the popularity of recreation centers in Russia has increased sharply. So, according to some data, in the period from 2010 to 2011. The demand for such services has increased by as much as 60%. Compared to Europe, such businesses are present everywhere, and prices for services are several times lower. The bulk of clients are representatives of the middle class, residents of large cities and megacities. Around the world, green tourism has long been a separate segment of the tourism market. Recreation centers are especially popular in the USA, China, Great Britain, France and Germany. In Russia, according to analysts, this promising type of tourism still has everything ahead...

Step-by-step plan for opening a recreation center

1. Develop a competent business plan. Conduct market research for such services in your city/region. Which services are missing and which are fully present. This is important from a competitive standpoint.

You should pay attention to the distance of the future recreation center from the nearest city. The closer, the better. It is also important to have convenient access roads and good road surfaces, so that even in rainy weather people can freely come or leave.

The geography of the area must include at least the presence of a river or lake, and even better - foothills on the river bank. This is the most favorable resting place for a person. You will need several hectares of free space.

2. At the second stage, it is necessary to search for sources of financing. Create a budget for your project. Where will you get the funds from? Your investment can be made up of:

personal savings;
credit resources attracted from commercial banks;
participation in government business support programs (grants, subsidized interest rates, low-interest loans, etc.).

The amount of business investment directly depends on the scale of your project. If a recreation center is built in an “open field,” then investments start from 1 million rubles. Even if it’s limited to a few houses. In most cases, the investment amounts to hundreds of thousands of dollars.

The size of the investment may be several times smaller if the project is implemented on the basis of an existing recreation center that has not functioned for some time. Since the collapse of the USSR, many abandoned camps and recreation centers have remained, which are still on the balance of the state.

3. After completing the search for territory to implement the project, it is necessary to conclude a long-term lease agreement for the land plot. If the land plot belongs to the state (local government) by right of ownership, then you should contact the KUMI (KUGI) department of the city/village administration. They have a list of all the properties that they are willing to rent out for the long term. It is possible even without holding a tender (auction) and with the right to purchase the land.

When looking for a site for a recreation center, find out whether the territory borders on nature reserves or national parks. parks, natural monuments, etc. Does your plan to build a recreation center violate the territories of specially protected zones? Otherwise, in the future you will be tormented by inspections and complaints from environmentalists and other “green” movements.

4. Build houses, showers, a bathhouse, a summer cafe or a dining room. Costs at this stage will be the highest. Although you can save money somewhere. For example, it is not necessary to build two-story brick cottages - it is enough to order several wooden log houses (from 250 thousand rubles) and build one administrative building. Even if it's not heated. This will be enough to provide services in the summer.

Next, playgrounds for volleyball, football, and table tennis should be equipped. You can also take care of the children by installing sandboxes and swings for them. To add a special zest to the area, you can spend money on making unique figures and sculptures (small architectural forms).

A future recreation center cannot do without providing engineering services. If you can do without water, you can’t do without electricity. If there is no nearby power line, the cost of supplying electricity can be significant. The connection itself may take a long time, so such issues are resolved in advance.

What documents are needed to open a recreation center?

Upon completion of the construction of the recreation center, the project must be agreed upon with the fire department and the SES. Any comments from these bodies should be eliminated and only then activities should begin.

Which tax system to choose for a recreation center

Register your activity. Business providing such services does not require obtaining licenses and permits. It will be enough to register an individual business or legal entity with the local tax service. The taxation system for recreation centers is usually simplified, 6% of gross income or 15% of profit.

Recruitment

Personnel are an important component of a business. For the normal functioning of the tourist base, it will be necessary to employ cooks, waiters, an administrator, a doctor, a cleaner, general workers, and security guards. That is, at least 10-15 people, with a payroll of about 150 thousand rubles per month. In order to save money for the season, you can arrange for young people from among students and those simply wanting to earn extra money. They can replace everyone, except, perhaps, the medic and the cook.

How much money do you need to open a tourist base?

Registration of a land plot - from 100 thousand rubles;
Construction of a recreation center, landscaping of the territory, supply of electricity - from 800 thousand rubles;
Purchase of equipment (tables, chairs, beds, household equipment, etc.) - from 200 thousand rubles;
Other costs (advertising, LLC registration, etc.) - from 100 thousand rubles.

TOTAL - from 1.2 million rubles.

Fixed expenses of the recreation center (per month)

Salary and insurance - from 200 thousand rubles;
Rent - from 20 thousand rubles;
Utilities (electricity) - from 15 thousand rubles;
Other expenses - from 50 thousand rubles.

TOTAL - from 285 thousand rubles per month.

How much can you earn by opening a recreation center?

The income of the recreation center directly depends on the attendance of the facility. Let's assume that the recreation center is designed for simultaneous stay of up to 50 people. However, even during the season you should not hope for 100% attendance; mostly people will come on weekends. Therefore, let's take the average load - 30% of the declared capacity per day or 400 people per month.

Now let's calculate the average bill per client. The cost of renting a house for a day is 500 rubles. per person, plus additional services - meals, buffet, rental of catamarans, air mattresses, bath services and so on. On average, income per client is 1,500 rubles/day. Total income per month: 400 people. * 1500 rub. = 600 thousand rubles.

The profit of the recreation center is equal to: 600 thousand - 285 thousand = 315 thousand rubles. per month. The figure is impressive, however, such profitability indicators are only possible in the summer. In central Russia, these are four months: May, June, July and August. The rest of the time the tourist base is practically not visited. Out of season, all staff can be dismissed, leaving only security for the winter.

A recreation center pays for itself, under favorable conditions, in 1.5 - 2 seasons of operation. But this doesn't happen often. Basically, the wait for the return of funds is 3-4 years, or even more. Have a great start!

How to choose equipment for a recreation center

No recreation center is complete without equipment.

Even a small base will require the purchase of:

bathroom or shower equipment (faucets, bathtubs, showers, etc.);
furniture. Each room will need to have at least one bed, bedside table, and wardrobe;
kitchen and dining room. Here you will need to shell out a considerable amount of money to purchase kitchen equipment and a gas stove, a microwave oven and an electric kettle, cutlery and chairs, tables...
optional equipment. This point is very broad. For fishing enthusiasts, you will need to purchase, for example, fishing rods and fishing line, hooks and other fishing gear, equipment for sport fishing, etc.
Food. The list here is very extensive, ranging from potatoes to seafood. Don't forget about greenery;
Household chemicals and hygiene products.

General concept of the project

The project involves the implementation of the following activities:

Rent of operating space of a non-functioning facility (pioneer camp, recreation center, etc.).
Reconstruction of buildings for the equipment of 25 hotel rooms.
Construction of baths and saunas.
Construction of a swimming pool.
Landscaping of the recreation center area.

The tourist base complex is being formed in a suburban forest, not far from transport communications.

The considered business plan for the tourist center with calculations provides for financing the project from the following sources:

the founder’s own funds – 500 thousand rubles;
commercial loan – 4,500,000 rubles.

9 full-time employees are involved in working at the site, with the camp site operating 24 hours a day.

Forecast indicators of the economic efficiency of the project:

Payback period – 40 months.

Profitability – 70%.

The creation of a tourist base will ensure the receipt of tax contributions to the local budget in the amount of 370,000 rubles per year.

Starting costs for the project are presented in this table:

Expenditure	Amount of expenses (in rub.)
Construction of additional facilities and reconstruction of existing facilities for a hotel complex, finishing work (total area approx. 700 sq. m)	2 million rubles.
Construction of additional structures:
Bath	300 thousand rubles.
Sauna	400 thousand rubles.
Pool	300 thousand rubles.
Acquisition of ownership and registration of additional plots of land	300 thousand rubles.
Purchase of equipment for equipping the camp site (kitchen, sound, sports equipment, etc.)	200 thousand rubles.
Costs for the construction of a summer cafe	300 thousand rubles.
Construction of a mini-waterfall and an open aquarium	300 thousand rubles.
Landscaping of the complex territory	400 thousand rubles.
Expenses for the purchase of office equipment, furniture and consumables	200 thousand rubles.
Additional costs (outsourcing)	300 thousand rubles.
Total	5 million rub.

The duration of the project and the cost of costs by stages of activity are given in this table:

Main activities for the creation of a tourist center	Execution deadlines (in months)	Cost amount
Construction and reconstruction of buildings and structures of the complex	3	3 000 000
Conclusion of a lease agreement and registration of land plots	2	300 000
Construction of a summer cafe	2	300 000
Development of a landscape design project and landscaping	2	700 000
Purchase of furniture, office and technological equipment, sports and tourism equipment and supplies, consumables	1	700 000
Competitive personnel selection	1	–
Launching an object Opening the base		–

Market analysis

Russia has enormous potential for the development of the tourism business, which at this time has not yet been assessed and fully realized.

The main factors hindering the forward movement of the domestic tourism industry are:

Insufficient number of facilities to accommodate potential consumers of tourism services, especially in the middle price segment.
Long payback periods for newly constructed tourist infrastructure facilities.
High wear and tear on the number of rooms and provided tourist equipment and equipment.
Low level of training of staff of hotel and tourist complexes.
The high cost of tourism services provided, which results in an outflow of consumers to foreign sites.
Widespread distribution of so-called “shadow” tourism business objects.
High level of bureaucratization when creating tourism business facilities.

According to market experts, in the Russian segment there are many objective and subjective problems that hinder its growth. For example, one of the important ones is transport. In a huge country, prices for air travel are absolutely unimaginable. At this level, it is simply not possible to talk about great prospects for the mass movement of people in search of a more attractive tourism product.

On the other hand, this situation creates more favorable conditions for the development of local tourist facilities in regions designed for “close” consumers with low incomes. But this is largely hampered by the poor quality of Russian roads, so the creation of small tourist complexes in the regions is hampered by the poor development of transport infrastructure.

In recent years, a certain step forward has been taken towards the development of the tourism business in the country. This is due to the implementation of the Federal Target Program “Development of Domestic and Inbound Tourism in the Russian Federation for 2011-2016.” It should be noted that thanks to the activities carried out within the framework of this program, a lot has been done to develop roadside infrastructure and generally improve roads. However, at the moment this has not yet led to a serious increase in investors' interest in investing in the development of the regional tourism network.

The main subjective factor that scares away both entrepreneurs and potential consumers of tourism products is the low level of “leisure culture”. This problem, naturally, cannot be solved solely by financial means; it requires awareness by all actors in this industry of the place and role of tourist recreation in the general culture of human behavior. The quality of service at tourist sites, the low level of staff training, and the discrepancy between employee skills and modern requirements accepted for this type of activity still remain problematic.

Due to these circumstances, as well as in connection with the general economic situation in the country and political nuances, today the most attractive type of tourism among Russians is domestic. The growth of its annual volume is estimated at approximately 25%. Given the unstable position of the domestic currency, we can expect that in the coming years the growth of the domestic tourism product will reach 30% per year. According to VTsIOM, in recent years, approximately 55-60% of Russians spent their vacations within the country, and the order of domestic tours accounted for 15% of their total supply.

As one of the levers for the development of regional tourism, the Association of Tour Operators proposes to subsidize, at public expense, programs of private investors that relate to the creation of tourism infrastructure for domestic tourism. These projects create attractive conditions for the emergence in the regions, first of all, of small tourist complexes in the middle price range. Our business plan for the tourist center is focused specifically on these activities, which can reduce the overall potential risks for entrepreneurs and investors just starting to work in this area.

It is the affordability and mass scale of domestic tourism that will make it possible to ensure high profitability of enterprises and organizations, increase employment of the local population and tax revenues to local budgets.

Choosing a tax system

Creating a small tourist base will require the founder to obtain the status of an individual entrepreneur. This will make it possible to use a simplified taxation system with the payment of 6% tax on gross income. Entrepreneurial activities will be carried out in accordance with OKEVD 92: “Activities for organizing recreation and entertainment.”

Description of the facility and staff

The following buildings and structures are provided on the site:

The main building has an area of 700 sq. m, which will accommodate: rooms for sleep and rest of visitors; a utility block with a rental point for sports equipment and camping equipment; cafe-bar.
Kitchen space.
Summer cafe with dance floor.
Open aquarium with fish and mini waterfall.
Bathhouse with sauna and swimming pool.
Summer garden.

All structures of the facility must have a connection to utilities.

The territory of the tourist base is being landscaped according to the project of an engaged landscape design studio. It is planned to create small architectural forms, walking paths, install benches for rest, etc.

The following employees are involved in work at the site:

Job title
Administrator (at the initial stage of project implementation, the duties are performed by the founder)	1
Accountant	1
Cook	1
Waiters	2
Cleaning woman	1
Security guards	2
Handyman	1
Total	9

Salary costs for full-time employees of the tourist base will be:

№	Job title	Number of full-time employees	Monthly salary	Expenses per month by position	Payroll expenses per year (in rubles)
1	Waiters, cook	2	14 thousand rubles.	28 thousand rubles.	336 thousand rubles.
2	Administrator	1	15 thousand rubles.	15 thousand rubles.	180 thousand rubles.
3	Accountant	1	12 thousand rubles.	12 thousand rubles.	144 thousand rubles.
4	Handyman (janitor)	1	8 thousand rubles.	8 thousand rubles.	96 thousand rubles.
5	Cleaning woman	1	8 thousand rubles.	8 thousand rubles.	96 thousand rubles.
6	Security guard	2	9 thousand rubles.	18 thousand rubles.	216 thousand rubles.
Total				89 thousand rubles.	RUB 1,068 thousand

Personnel selection is carried out on a competitive basis in accordance with standard selection criteria established for this industry. The duration of the competition is 2 weeks.

Products and services

The enterprise operates all year round and receives visitors around the clock. As a one-time service, we organize all kinds of celebrations, including weddings, corporate events, anniversaries, and family celebrations. Teams with more than 15 people have preference. The banquet hall is designed to simultaneously serve one organized group of visitors. The minimum order value is set at 10,000 rubles per team. This price includes:

Ordering tables with drinks (800 – 2,000 rubles per person).
Sauna and bathhouse services (1 thousand rubles per hour).
Payment for rooms (300 rubles per bed).
Preparing the hall for celebrations (1,500 – 2,000 rubles).
Photography, carriage rental (RUB 2,000).

To provide photography, rental and other services, third-party specialists are hired, whose labor is paid under a contract. It is possible to pay for services by non-cash method, for which the company opens an appropriate bank account.

Marketing and advertising

To promote the services of the tourist base on the market, the following activities are planned:

Creating your own business card website with the ability to order services, a photo gallery of the complex, a list of services provided and contact information.
Organizing advertising messages in local newspapers, magazines, television and radio.
Working on social networks.
Placing banners on elements of urban transport infrastructure.

The main marketing resource of the enterprise is the high quality of services provided and the implementation of a flexible pricing policy, determined by the seasonality of the complex and the preferences of vacationers.

Financial plan

The activities of the tourist base are seasonal. The main operating period is from May to October. An example of this plan provides that during this period the base will be able to fulfill at least 15 orders per month. The largest number of orders is expected on weekends. With an average order cost of 35,000 rubles from a company of up to 15 people (corresponding to the average statistical prices for an enterprise in the tourism industry), the total revenue for the main operating period will be 3,150,000 rubles.

During the period of decline in the number of visitors (November-April), the total revenue will be approximately 700,000 rubles. Thus, in a year the tourist complex will be able to receive 3,850,000 rubles in revenue.

General indicators of the economic efficiency of the project are given in this table:

Risks

The most likely potential risks for this business are:

Deterioration of the general economic situation in the country.
Mistakes in project investment.
Unfavorable socio-political conditions for doing business.
Errors in choosing the location of the object.
Problems with fulfilling the service sales forecast.
Falling demand for specific camp site services.

Risk minimization is carried out primarily through the development of an effective enterprise development strategy and the use of methods for diversifying business activities.

Eventually

As the calculations set out in this business plan show, the net profit of the enterprise at the end of the year will be 1,400,000 rubles per year with a profitability level of 70%. Thus, the opening of a small tourist base can be considered as a highly profitable type of business with an average level of risks and significant prospects for expansion given the current trends in the market for these services.

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