Business investment is needed. How and where you can find an investor for a project. How to find an investor - step-by-step instructions for beginning businessmen

The article was written by an experienced entrepreneur who has experience in attracting investments in his own innovative projects and third-party startups, collaborating with companies such as IC Finam, SBAR, Private Capital, etc.

First, a small but very important introduction:

Finding an investor willing to invest money in a new business is both simple and difficult. I’ll tell you how to find it below, but first I want to ask you: “Why do you want to attract an investor to your own business?”

No, I do not reject such an important and useful institute for a start-up business as “Investor”. In most cases, without an investor and attracting third-party money, a business simply cannot be created and launched.

I'm asking about something else:

“Are all your resources exhausted?”
“Does your business need an investor at all?”

Are you sure your project needs it? Do you think that an investor is pure “chocolate” and manna from heaven? Are you wrong?

To better understand these difficult issues, I suggest that you first and without fail read these articles:

Article: “Does a startup always need an investor with money?”
Article: “Investing in a startup, what problems might there be?”
Article: “Finding an investor for a startup or why does the investor say “no”?

Where to start looking for an investor for your business?

Do you need an investor to start a business, but you don’t know where to find one? Let's start with this.

First of all, I want to say the most correct and most banal thing: “To create a business, an investor can be found anywhere.” Everywhere. At every step. Even by extending your hand, you can feel the “strong shoulder of a friend” who can become an investor in your new project.

Therefore, for those who are looking for an investor for a start-up business, it is more important to understand not where to look, but how to look and, most importantly, how to convince a person or group of people to invest in your business.

Finding an investor is not a problem, the problem is making him a partner.

Below we will look at most of the possible “places” where you can and should look for an investor, and now I will try to focus your attention on one of the most important points - preparing to search for a future investor.

For many years now, there has been a story circulating on the Internet about how someone walked into an elevator and literally in two minutes, talking about his project, received almost millions of dollars from an investor.

I can fully admit that this is a true story. You never know how many poor and rich people wander around the world.

Perhaps someone fell for this. But in life everything is much more complicated and you won’t be able to find an investor “out of the box” without preparation.

To understand why, I will ask you: “Are you ready to give your hard-earned 25,000 rubles to a stranger. simply because he promises mountains of gold”? I think no.

You will study the offer, promises, etc. Why then do many of those who are looking for money for a project think that this money can be found without careful preparation?

In order to find serious money for a serious project, the minimum that you should have on hand is a business plan for the future project and its presentation with provisions on the benefits received by a possible investor.

A business plan can be replaced with a feasibility study (feasibility study), but it is better to have a full-fledged business plan. All the same, then the right investor will demand such a business plan in order to protect their money as much as possible.

Having read on Wikipedia and understood what a business angel is, an investment applicant can prepare (by creating a business plan and presentation) and contact directly the most serious organization in Russia that helps attract money from private investors to business - “SBAR” (Community of Business Angels of Russia) . There are other similar communities, but I advise you to contact them first.

The fact is that several years ago I promoted one of my inventions through SBAR.

Looking ahead, I want to say that my project never received the investments it needed.

But communication with representatives of SBAR, its managers preparing projects for the investment session and with those investors who were found with their help, “forever” cleared my brain regarding my innovation.

And understanding of innovative business in general.

Yes, I did not receive investment in the project with the help of SBAR, but the knowledge and experience that I gained by promoting the project with their help helped me get investment for another project quickly and comfortably. “There is no such thing as too much knowledge, just like money.”

By the way, I proposed my project to the National Network of Business Angels “Private Capital” in Moscow. There my project was immediately rejected. But I was not upset and continued the search.

This is what I wish for you: do not lose heart when rejected and continue searching for an investor.) In general, if you are rejected again, this does not mean that your project is bad. It may not be groundbreaking and won't change the world, but the harder you push it, the more likely you are to succeed.

Where and how to get money for a startup

This video explains: The legendary Russian Internet entrepreneur Anton Nosik shares his thoughts and best practices on how and where to look for your investors and how not to make a mistake.

Where to find investors for an online business?

Nowadays on the Internet you can often see advertisements like this: “Looking for an investor in a small business.” On message boards, special resources for aspiring entrepreneurs and innovators.

You can also take advantage of this opportunity and submit your ad. Perhaps this way you will find your investor, but the chances of success will be minimal. It is best to contact investors directly.

What do I mean when I say: targeted. This means that you need to prepare, collect a list of those Internet resources through which you can contact future and real investors.

Do you know why it is necessary to contact investors directly? I'll try to explain based on my own experience. Several years ago I decided to create my own extensive resource base where I could advertise for investment in a very interesting project.

I approached data collection with all responsibility and within a month I collected everything that could be found on the RuNet at that time. Including foreign investment funds. Rowing, as they say, everything that caught the eye and barely “moved.”

What was the result after I sent out my proposal to all these funds, communities, centers, technology parks, etc.?

Zero! Pure and virgin!

Russia and Ukraine is the first step to starting a successful business with an easy and simple start.

When making a decision to purchase a franchise, you need to consult the professional recommendations in this section:

You can read about the latest news and trends in franchise business

Do you know who I received “encouraging” replies and offers of investment from? From those who provided paid services for finding investments. Like: “You have a wonderful project, with our help you will change the world with your idea... but first we need to pay the Nth amount of money.” All clear?

Don't waste your time on such empty hassles. No, I do not deny that on such message boards, forums, etc. you can find your investor. This is possible, but the chances are slim.

Most of the “investors” on such resources are those who have no money, but want to foolishly scam you out of money. And they're getting scammed. And how they cheat!

Why am I talking all about sad things!

Look for money for a project on collective investment services. In my opinion, today the best crowdfunding platforms in Russia are the following resources:

boomstarter.ru
planeta.ru

If your business is created on an innovative idea, then I advise you to contact the Skolkovo Foundation https://community.sk.ru/news/ or Technopark "Strogino". These are state or near state structures, it is not easy to get into them, but it is possible.

An example of such a “hit” can be: Project Corteos and project "On Veliki".

Works productively in Russia Russian Startup Tour. This is the longest tour of the regions by leading experts from Russian development institutions with the participation of venture funds and major corporations. Perhaps your business or your innovation will be of interest to a large corporation, and it will provide it with investment?

I recently came across an offer from the creators of the City of Money service. City of Money is an online platform for loans for business and investment. I don’t want to give a link, I haven’t used it myself, find it and google it, but as stated on their website, this is a platform where investors and borrowers can contact each other directly, without intermediaries.

Well, the most likely thing is to take money from the bank. Either under a start-up business assistance program, for example from Sberbank, or in the form of a consumer loan. Many aspiring entrepreneurs started this way. They took money from the bank in the form of a consumer loan and started their own business. Many people succeeded.

The main thing is to find an investor

This video explains: An interview with the creator of the legendary Ozon online store, Alexander Egorov, in which he talks about the difficulties of finding investments and difficult relationships with investors that led to the sale of the business.

Investors for business in Moscow

Advertisements like: “Looking for investors to develop a business in Moscow” or: “Looking for an investor for a business in Ukraine”, in my opinion, are incorrect.

In the first case, it is not particularly important for the investor where the business created on a breakthrough technology or idea is located, and in the second, it makes no sense to look for an investor in Ukraine in our time (known political events). Which serious investor would invest money in a business operating in a country with a declining economy?

Let's focus on finding an investor in Moscow. I personally would not make any distinction in the geographic location of the investor, but if I did, I would turn to such resources as "Managers Club - E-executive." Do you know why? Yes, because 90% of the people shuffling there are managers from Moscow who have money.

Moreover, there are many managers with money who are already “ripe” for their own business. Do you understand? There is money, there is a desire to create a business, there is experience, but there is no time to fully devote oneself to a new business.

Not everyone is ready to leave the post of general manager of some oil company, even for the sake of their own business. Exit: find a head-first idea generator, invest money in him, his team and his idea, and everyone will be in chocolate.

This is educational: Strategy for startups

This video explains: A very interesting and original speech by Yuri Lifshits, which can be titled with humor: “A startup is not the whole life.” Yuri tells how to properly organize and build a startup strategy that will be key to your success.

An investor is looking for business projects and... does not find a suitable one

90% of new business creation projects do not receive investment because the business initiator is to blame. His main fault is that he either incorrectly emphasizes the business plan for the investor, or incorrectly creates the presentation of the project.

Here you need to understand the most important thing - how the investor considers applications.

In 95 cases out of 100, the investor sees only the main indicators provided by the project initiator:

whether he is satisfied with the financial performance of the project;
project payback period;
project risks;
and options for exiting the project.

The investor will read and consider the remaining indicators only when he is interested in the points that I listed above. Many people are still interested in having a project team, but this is not such an important point in my opinion. Or rather important, but later.

I will tell you how one of our projects was considered in IC "Finam". Looking ahead, I’ll say that my partner and I cheated a little when creating the presentation. Knowing in advance that we would be sending our presentation to Finam, we carefully prepared.

Having found out what projects this fund, respected in Russia, invests in, we found common “features” inherent in our project and those projects in which the fund has already invested. And these “traits” and features were especially emphasized in their presentation.

You can study the numerous experiences of other entrepreneurs who have created their own successful franchise business in the section of our website:

The most successful and informative case, according to the editors of the Russtarup portal:

An interesting experience of creating a business under a franchising program is presented

“Focus” passed, and we were invited to a conversation. Did we deceive the fund or not? No, of course not, we just did our presentation correctly. Did this help us in the end? No. Finam did not finance our project.

But we found investments elsewhere and from other investors, saying that our project received very good reviews in Finam.

Now let’s talk about how to draw up a business plan, an example of which will satisfy everyone. Or rather, about the small features of such a composition. So to speak: “A business plan for an investor, an example from my own life.”

What you write like: “The project will earn up to $100 million a year in two years” is of no particular interest to anyone. In my practice, any applications of this type are checked very quickly.

The main thing that needs to be emphasized in a business plan is to carefully and responsibly approach the creation of points:

what problems do the project solve for people?
project risks;
options for investor exit from the project.

When describing the risks of the project, you must clearly understand what risks your proposal may encounter during its implementation and in the future. Including competitive risks and risks called force majeure.

When describing options for an investor to exit a project, you must clearly write what you agree to in building a relationship with the investor. Here you need to understand the main thing - an investor investing in a project wants to make money. Make a profit. Explosive profits are desired.

All other motives that are important to you personally, for example, to create a unique business, to be the first in the industry, to prove something to your wife... the investor does not care at all.

Therefore, he must clearly understand how and when he will be able to sell his share in the business being created.

Do you want to find an investor for your business? Helpful tips and an inspiring video that will give you some ideas! We read, watch, analyze.

Are you a highly qualified specialist with simply brilliant ideas or technologies?

Do you dream of one day achieving your dream and becoming rich?

But how to do this?

How to bring great ideas to life without having any money or connections?

The answer is simple.

All you need is find an investor!

From the outside, the scheme looks simple: find an investor - ask for money - implement your project.

However, in reality there are more questions than answers.

How to find an investor, where to look for it and how to interact with it?

We will try to answer these questions below.

Getting ready to find an investor

Remember, the most important and important rule: before you start looking for an investor, you should prepare thoroughly!

You yourself must clearly understand who will be interested in your project, as well as at what stage it is: whether it is inception, growth or maturity.

You should also carefully analyze all the mechanisms of the business scheme.

You should have answers to all sorts of questions thought out in advance.

You must understand that no matter how cool your idea is, the investor doesn’t care about it.

He is only interested in numbers and the profit he will get by giving you money!

That is why, at the stage of preparing your project, draw up an accurate and complete business plan and think through everything to the smallest detail. After all, in a conversation with an investor, you should speak his language, and not run around like a sheep.

Most investors are interested in just 4 simple questions:

competitiveness and uniqueness in the market,
the required amount of money,
business payback period,
profit from the money invested.

If you're still wondering, how to find an investor, start with preparation.

How to find an investor - moving from words to action

When you have drawn up a clear and complete business plan, thoroughly thought through all the entry and exit points for the investor, and prepared answers to all questions - proceed to the search for an investor.

And here you are given 4 options, because investors can be: friends or relatives, venture funds, banks or institutional investors.

But first things first.

How to find an investor. We are looking among friends.

You can find investors among friends or relatives only at the inception stage of the enterprise.

If you only have sketches of a few, then serious investors are unlikely to be interested in it.

Only relatives or friends who trust your potential and desire to get ahead can invest in a risky business.

However, it is worth considering the fact that if you go broke and cannot immediately return the money invested by your relatives, the relationship between you will deteriorate.

If you get promoted, your relatives may again be unhappy, receiving too small a percentage of your business.

We are interested in venture funds

At the stage of business formation, you can take aim at venture funds. These organizations are engaged in investing in new startups and risky enterprises.

If your business plan interests them, you can count on good funding.

We are looking for investors among banks

At the growth stage of the enterprise, you can try your luck in finding an investor among banks.

It is worth knowing that banks usually do not invest in risky ventures, but if you show stable growth and increasing profits, you can convince the bank of your success and expand the company through bank investment.

Be sure to watch the video from Vladimir Dovgan!

He says good things about

how to get off the ground and finally start your own business!

His words are especially motivating starting at 4.30 minutes...super!

How to find an investor. We go to institutional investors

When your business has gone through all the stages of formation and has reached maturity, you can think about institutional investors, pension funds, etc.

These types of investors are holders of other people's money and typically only invest in the safest businesses.

At the maturity stage, you can show your reliability, stable profits and success in the market.

After reading the article, we hope that you no longer have the question “ How to find an investor».

Now all that’s left to do is to draw up a competent business plan and confidently set out in search of funds.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

How to find an investor for a small business from scratch? This question is often asked by young and aspiring entrepreneurs who have their own project and idea, but do not have money. Asking for help in getting money is a difficult step, however, you can find your investor by setting yourself the goal of implementing your project. How to attract investors to small business?

Searching for investors to implement an idea in a small business

How to get investment for a small business? When searching for sources of financing for a project, consider the following rules:

do not delay deadlines;
collect as much information as possible about the potential investor to avoid misunderstandings in the future;
carefully calculate the amount of investment required;
focus on specific goals;
in the process of negotiations with an investor, be honest and open, do not hide important facts.

Useful video on the topic:

How to get investments for small businesses from the state?

Today, the Russian government offers a wide range of ways to promote the development of small businesses:

allocation of state subsidies for the purchase of premises and fixed assets in the amount of up to 60 thousand rubles;
grants for beginning businessmen in the amount of up to 60,000 rubles;
compensation for previously received bank loans for business development;
subsidy from the Employment Center up to 25 thousand rubles;
assistance from Small Business Support Funds;
subsidy for entrepreneurs aimed at developing innovative technologies (maximum 60 thousand rubles).

You can learn more about state support programs on the Russian Government portal (http://government.ru/).

How to find a private investor to borrow money?

How to find a private investor to borrow money to create and develop a business? To obtain financing, there are online platforms specializing in business lending:

Fundico - shared lending service;
Nimfamoney is a closed platform for investors and startups (loan amount from 100,000 to 1 million rubles);
business.potok.digital - lending to entrepreneurs by private individuals.;
vdolg.ru - deposits up to 500 thousand rubles to a bank card;
loanberry.ru - online loan service for up to half a million rubles;
townmoney.ru is a P2P lending service that unites the interests of borrowers and investors.

How to find an investor for a business from scratch in Russia: 7 ways

How to find an investor to finance a business created from scratch in Russia?

I offer 7 options:

Contact your family and friends– this is the option for financing your own business that is most often used by start-ups. And here the essence of the matter is not to borrow money against a receipt or interest - the essence of the matter is to turn a friend or relative into your partner and boss, and start earning money together. This investment option is optimal if the diet involves a small amount - many friends and relatives will not have a lot of money for your project, free amounts on hand. The main thing is to convince them of the profitability of your idea and the opportunity to receive their share of passive income.
We are looking for a business agent. Today in the service market there are many agents - intermediaries between a startup and an investor who are ready to help you find a potential sponsor for a certain percentage or amount of money. Agents often unite in various associations and clubs - their coordinates can be easily found on the Internet and already on the spot have a more substantive business conversation. This option of finding an investor for your own project will be of interest to those who are planning to bring something grandiose and large-scale to life. Most often, agents have access and contacts with very wealthy investors, and if they like your project and it is approved, the matter will not be about finances. But they are unlikely to sponsor projects that will not bring in a lot of money - this is not their level, and here it is worth going and choosing a different option for finding investment.
Crowdfunding. If we talk about this type of search for an investor, then this phenomenon means the help of the crowd or public funding, built on the principle of mutual aid funds. This phenomenon has been gaining a lot of momentum in recent years - this option of searching for an investor has gained attention and is therefore worth taking into account. The essence of this method of finding an investor and financing one’s own project is that a person publishes his own idea on one or another specialized website, his own project, and on social networks dedicated to this area, having written down the conditions for participation in the project - those under which he intends to attract financial activists. Anyone can take part in the project, and by contributing their part of the money as a percentage or a fixed amount, you can collect the amount necessary for the implementation of the startup. Most often, this method of searching and attracting investors is used in such areas and areas as charity in the field of medicine, financing non-profit projects - recording amateur music and holding festivals, creating films and holding exhibitions.
Bank loan. An option for finding an investor is to contact the bank with your own developed business project, all the necessary calculations of investments and profits, and the payback period. But this option is possible if you have stable and official earnings and can make a certain deposit in the form of real estate or a car. This option is relevant if there is a need for a large amount of money, if the initial investment in your project does not require large financial investments - you can resort to financial sponsorship from microfinance organizations, where the conditions for issuing borrowed funds are somewhat softer, although the interest rate for using the loan will be higher than in jar.
Platforms for attracting business investment. If you don’t want to resort to the help of a bank or microfinance organization, you can visit specialized platforms for startups. It is on such specialized platforms that the necessary information for a beginner is posted - research and statistics, practical advice and assistance in launching new projects, plus data on investors, the ability to find their coordinates and contacts, investment conditions. In search of your own investor, you can visit online lending platforms. This is a kind of MFO or bank lending format. More specifically, such a platform could be Startups.co, which can act as a proven and reliable channel for finding a potential investor. As statistics show, more than 13.9 million potential users and investors have already been registered on the presented platform, who can act as both a consultant and a sponsor. Another proven platform that is popular among startups and investors is Gust.com - with its support, about 1.8 million dollars have been invested in many projects in recent years.
Social networks of professionals– these are groups of potential investors that can be easily found on the Internet. Professional investor networks are a currently developed area where you can meet a potential sponsor working in one direction or another. Most of the sites presented on the network work with foreign investors who are ready to directly join the international, global business space.
Business angels, private equity funds. If you need to find a reliable investor for your own project, you can contact a private investment company that specializes in this type of financial investment. What’s most important is that you can get approval for a variety of amounts, ranging from several thousand to several million dollars. What is the interest of the investors themselves - after a few years, to sell their own part a few years after the start of the startup. An example is the private equity fund Zunder Invest. But even if you were refused a loan of money, you were refused by a bank or an MFO, an investor - do not despair. Perhaps your investor has not yet met your path, or your project does not meet all the requirements of a potential sponsor.

Where to find an investor for a business from scratch: 5 options

To find investments, you can use the following tools and resources:

Social networks for professionals (LinkedIn, EFactor, Xing, Plaxo, Startup Nation, Cofoundr and Meetup)
Business incubators and accelerators (The best include Synergy Innovations, Ingria, the business incubator of the Academy of National Economy, the API Moscow business accelerator, the First City Business Incubator of St. Petersburg and others)
Platforms for startups (the full list is below)
Small business support funds and employment centers
Investment club “Business Youth” (molodost.bz/investfund_OLD)
Investor forums (investory.biz, investorov.net/forum, investtalk.ru/forum/)

Websites for finding investors in Russia and abroad: top 20

The most popular platforms for finding investors today are:

How to attract investment in business: ideas and platforms for startups

How to attract an investor to a startup is the first most difficult task that a novice investor who wants to implement his business idea will have to solve.

Where to find investment for a startup? To finance your project, you can use specialized online platforms for searching for private investors, the help of business angels, business accelerators and incubators, government support programs, and crowdinvesting platforms.

How to get investment for a startup? To obtain funding, the startuper must convince the investor of the viability and profitability of the project. To do this, you will need to cover the following topics in your business plan in as much detail and reasoning as possible:

uniqueness and prospects of the project;
demand for a product or service on the market;
investment size;
payback period of investments;
projected level of profitability;
guarantees for return of invested funds.

How to attract investors to a project quickly and without unnecessary problems? The search for investments and investors can be carried out using specialized online platforms:

Boomstarter is a Russian crowdfunding platform.
Planeta.ru is a platform that allows you to raise from 20,000 to 15 million rubles for the implementation of any creative idea.
nachinanie.ru - service for collective financing of new projects
Startups.co is an international platform for startups that allows you to solve the problem of how to find an investor for a project.

How to write a business plan for an investor: key points of the project

How to draw up a project for an investor? The business project summary should contain the following points:

description of the essence of the business idea;
market analysis;
portrait of the target audience;
how and with the help of what tools the idea will be monetized;
analysis of competitors (their strengths and weaknesses);
the team involved in the project implementation;
project benefits;
investment project performance indicators (payback period (DPP), MIRR, IRR (internal rate of return), ARR (return on investment ratio));
how much money has already been invested in the project at the start;
investment use plan;
what the investor will receive as a result and in what time frame.

How to calculate return on investment (ROI)? To calculate, you must use the following formula: ROI = PE / I * 100%, where PE is the net profit for a certain period of time (this indicator is calculated as the difference between the total profit and the cost); And - investments.

Our village is also rich in horse lovers. We have already held equestrian competitions, and there is a place for a hippodrome. There are thoroughbred horses, both for private individuals and for the heads of peasant farms. You can offer guests horseback riding with routes up to 80 km, with intermediate passes. Fishing enthusiasts will be able to catch river fish here: gudgeon, perch, chebak, burbot, ruffe... the pond is home to mirror carp, grass carp, silver carp, pike, crayfish... In the mountain river Kozlushka - grayling. The presence of minnows and toothless minnows in the river indicates the ecological purity of the rivers, the presence of crayfish in the pond indicates the purity of the water in the pond. Fishing in our area all year round - I don’t want to fish. Another attraction of our outback is 7 springs flowing in different directions of the village. There is living water and there is dead water. Water sampling for impurity analysis showed the highest results. (it contains a large number of silver ions). This spring is called "Holy Key". We have a zone where animals and birds are actually not afraid of humans. This is a real peace zone, where we want to create a reserve with rare plant species listed in the Red Book, which will be of interest to guests. It is proposed to create a protected area on “Kukuevka” - that’s what we call one of the sides of the village. This is a picturesque hill on which a huge number of trees and shrubs grow, such as aspen, hawthorn, viburnum, rose hips, bird cherry, and acacia. And in spring, the color of bird cherry and acacia pleases the eye. The captivating aroma beckons. The morning tremulous singing of the nightingale gently awakens and reminds that life goes on, does not stand still - live and be happy, enjoy the beauty and generosity of nature. In summer and autumn, collect berries - naive strawberries, viburnum fruits, bird cherry and rose hips. In autumn, everyone looking at this hill regrets that he is not an artist: the variegated, bright leaves fascinate with their beauty. The slightest breath of breeze - and the aspen tree began to breathe, trembling with small tremors.
A goat with her kids came out onto the path, roe deer appeared from behind a tree, and Lisa Patrikeevna, squinting her crafty eyes, was basking in the sun. But, frightened by a bush of a branch, a hare slipped through. Cheerful flocks of wild ducks and geese are swimming in the river; in the middle of the morning a heron, one leg tucked, is watching a frog; Somewhere in the sky seagulls are screaming, somewhere you can hear a bittern, and a crane is teaching its baby to take wing. And this beauty peacefully coexists next to people and can be one of the objects of visit for tourists. To develop tourism in the village, an infusion of private investment is needed. Two ready-made buildings are waiting for their owner (an ownerless property in the process of being registered as the property of the Administration), on the site of a former summer pioneer camp on the edge of the village, which do not require large expenses for repairs, which can be used as a summer recreation center or as separate houses for hunters. Moreover, among the Novoshipunovites there is a professional huntsman who will supervise the shooting of animals and birds and will be an excellent guide for hunters. The Administration owns a hydraulic structure with a water surface of 2,436,779 sq.m., which can be used to organize a recreation area for water lovers with swimming in clean water, riding catamarans, water scooters and sunbathing on the beach. There you can build a fisherman's house, where those who wish can relax and take a steam bath. Those who like heights - hang gliding - have somewhere to take off. There is something to soar over and there is something to plan for. Our museum, a large two-story building consisting of several departments - “Flora and Fauna”, “Military Glory”, “Life and Folklore”, has also fallen into disrepair. And it can and should be restored. Not only children will be able to visit it, but adults will also find it very interesting and educational. We have a huge building - not in every regional center.

We have a huge building - not every regional center has such a club. It, of course, also requires major repairs. The concert hall accommodates 500 people, a huge stage that also allows you to invite theaters and a circus. A huge lobby, a locker room, a second room that needs to be equipped as a gym. The dimensions of the hall are suitable for mini football and professional volleyball. On the second floor of the club you can place a gym and fitness room. Here you can give master classes on choreography. On the first floor of the club, in room “A” you can place a computer room, and in room “B” you can give master classes in embroidery, knitting and crocheting, and silk burning. And in room “B” there is a master class on wood carving. There can also be a dance floor and, of course, a night disco bar. Everyone vacationing here will definitely find their favorite hobby, be it fishing, hunting, horses, bicycles, by the way, which we also include in our cycling tourism program with long-distance routes. With us, guests can not only relax, have fun, or do what they love, but also receive medical treatment - herbal medicine + mud baths at the local outpatient clinic.

Many people know how bee therapy and the use of real fresh honey are beneficial for health. Do you know how beneficial “bee air” is? Have you ever felt the aroma coming from bee evidence? Apiary air has a beneficial effect on the nervous system, calms, and helps stabilize the body after operations and long-term illnesses. In our village there is a beekeeper G.A. Akulinin, who is engaged in the selection of bees - his bees are not at all aggressive. He removes honey without gloves or masks. So you can walk in his apiary not only in the evenings, when the bees are resting, but also around the clock - like in a cherry orchard. Our peasants keep not only cows, but also goats (in large quantities), and goat's milk is much healthier. Mittens and socks made from goat fluff treat osteochondrosis, have a preventive effect on varicose veins and many other diseases. In our village, or rather within its boundaries, there is a deer shed - a huge area surrounded by a fence where deer deer are kept. Cut antlers are very valuable in medicine and vacationers have the opportunity to take antler baths. And the courtyards in our village are well-groomed, fenced with beautiful wooden carved fences or siding. Many people grow a variety of flowers and shrubs. . We also have places where you can shelter a tourist traveler - a hotel complex (an ownerless property in the process of being registered as the property of the Administration), which has two floors.

Finding an investor to start a business has now technically become easier: special funds and companies are working and are constantly opening, ready to provide their funds to projects at the start. The calculation is simple: invest money now so that you can start calculating dividends later. But in order to get a decent amount from such an investment fund, you will have to try. The task may not be an easy one: any fund always has in mind several applicants for funding a business idea. You need to enter into such competition fully armed - with a convincing business plan, in which the costs are detailed down to the smallest detail, and the goal is clear, understandable and achievable in the foreseeable future.

Why do you need an investor?

It is impossible to start your own business without the necessary financial base. A businessman (taking the very first steps or seven spans in his forehead) can generate ideas for startups and revolutionary business projects one after another. But all this requires funds. Moreover, investments are necessary not only to launch a working and income-generating business, but also to maintain its operation:

updating expensive equipment;
improving technology;
staff training;
attracting professionals who are currently working for competitors, but are ready to change jobs and provide a breakthrough for a new company;
purchasing expensive materials needed for work;
promotion of products or services (investment in advertising is a significant amount of expenses).

The growth and development of your project directly depends on regular investments in it

A comparison can be made with a fire: in order for the fire to burn and not go out, more and more firewood must be thrown into it. Business works in exactly the same way: even the most beautiful project will not develop if you do not make regular financial investments in it.

The word “investment” itself comes from Latin. Moreover, it was originally translated as “putting something on.”

Again, just like in a fire, where logs must be thrown in a certain sequence, investments in business must be timely. Of course, many factors interfere with this. Including this: businessmen almost always have problems with available funds. It takes time to reach the required amount. And he is often not there.

How to find and how to attract an investor

Investing in a project is not charity. Investors (lately they are often called “business angels”) act pragmatically. His goal is not simply - following the example of Pinocchio - to “bury coins in the ground,” but to actually receive after some time a source of stable income that works like a clock.

An investor is unlikely to be interested in a business that lies solely on the plane of theory. It is important that it be tested in practice. It is also necessary that the author of the business idea inspires confidence - he is an accomplished person in business who has a certain track record. Otherwise, the owner of the funds simply will not take risks.

It is important to show that the future project not only has bright prospects, but also a strong team of professionals who are ready to develop the startup. An investor is not interested in talking with a loner who knows how to move mountains, but has not yet decided with whom he will do it.

In addition to having a group of like-minded people, the reputation of these people is also important. She has no right to be spoiled by anything. The investor wants to be sure that the biography of the businessmen did not include major failures, problems with the law, fraud that resulted in trials in the courts and other sins, including the use of schemes involving the registration of businesses under dummies. It makes no sense to hide such information, because an investor will find channels and ways to find out everything about his future partners.

To find an investor, you need not only to study all the necessary aspects, but also to enlist the support of friends or colleagues

The personality of those involved in the project is only part (and a smaller one) of what may interest an investor. The main thing that attracts a “business angel” is the area of business to which the development relates. It should be noted that the most attractive sectors for investors seem to be those that provide a fairly quick payback. At the same time, the project should not be momentary. The strength of any real startup is the symbiosis of prospects and long-termism.

So you can find and attract a “business angel” with an undertaking that:

will quickly achieve payback;
has a chance to exist safely for another five to seven years from the moment it starts making profits.

The number of such projects today includes IT developments and high technologies, projects on the Internet (including those related to social networks). Catering is already a traditionally popular area that provides rapid growth (with a properly organized approach to business). Investors are interested in projects in pharmacology and medicine (modern people take care of their health), tourism, and with them the hotel business (people are becoming more mobile, actively traveling and do not spare money on spending while traveling). By the way, if we talk about popular projects related to the trends of the times, investors also began to show interest in ideas regarding alternative sources for generating electricity, or protecting the environment.

Drawing up a competent business plan

A business plan must be realistic and not divorced from life. Investors are ordinary people living in this world. Unlike many others, they have managed to develop a business sense for what can bring maximum profit. Point by point, the plan should take into account the following points:

A potential consumer of the service is shown. The investor must understand what kind of audience this is: its age range, gender, financial well-being. It would be a good idea to support such information with data about a similar project that is already running. Preferably with insider information and exact figures. How the author of a business idea receives them is his business.
Channels for marketing products and selling services are indicated. Moreover, they should also have alternatives: in the business plan it is important to specify what other channels are planned to be used if the main ones for some reason do not work.
Future income is structured. Profit must be shown in graphs demonstrating its constant growth - from one stage to another.
The time frame for a business idea to reach payback is outlined.
Existing competitors are named - with an analysis of their strengths, prospects for the future (speaking of competitors, it is necessary to note their preparations - “chips” that will allow you to beat your rivals at the start).
The required investments are explained. A “business angel” must see where his finances will go. He must understand why the project “needs exactly that much money and not a penny less.” The extent to which this point of the business plan will be disclosed will give the investor an answer to the worrying question about whether they are going to outwit him and “live at his expense.”

Determining the form of cooperation

Before making a decision, the parties determine who will owe what to whom. Thus, the investor agrees to financially support the “zero” project and guarantees annual investments in it for several years. The recipient of the investment, in turn, agrees to the amount of dividends paid, as well as the transfer of a certain share (usually no more than 40 percent) in the future business.

It is curious that initially medieval managers of feudal estates and rectors of parishes were called investors or investors. And the process of transferring control of their lands to other people was called investiture or investing.

Another possible form of cooperation is the payment of funds tied to a certain percentage of the investment.

Which option is better is up to the parties to decide. However, the last word in determining the form of cooperation still belongs to the investor, because “he who pays calls the tune.”

Negotiation

The applicant for financial support must be absolutely sure of what he says. There can be no shadow of doubt. A potential investor wants to see a self-confident person in front of him (although, of course, one also needs to be more careful with this - so as not to confuse confidence with self-confidence and bravado). In addition, the “business angel” must feel the person’s personal interest in the project that he is going to engage in. After all, without personal interest creativity is impossible, and without a creative approach the project itself will not work.

For persuasiveness, you can use computer and video presentations. An investor will not study piles of papers (although they should also be at the ready), but a computer representation of a startup - with a minimum of text and with a large number of graphs, diagrams and other illustrative material - is mandatory.

The best way to show a project in action is to use a visual example.

By the way, the way the presentation is made is also an indicator of the reliability of the party that “came for the money.” So it is better to entrust its compilation to professionals in this matter - a computer studio or a freelancer: clearly explain to them the task and make sure that it is completed exactly as it should.

The performance must be rehearsed in advance. It is important that the presentation of the project sounds relaxed, and that the narrator does not miss a single word.
What else is very important:

Do not inflate numbers or embellish. Don't promise mountains of gold. On the contrary, it will be even more impressive if, while working on the project, you suddenly manage to exceed the plan.
Don't smooth over problem areas. Opening a business cannot be easy or simple. Business is business. It is much worse when an investor learns about existing risks after the startup has launched. Or if these risks actually turn into real problems.
Emphasize that competitors are already working in this business niche (this is a signal about the existing potential of this area).

A question and answer session is a mandatory part of the negotiations. Here you need to prepare for pitfalls and surprises on the part of the investor. He may inquire about the person's past experiences, or he may ask a question that requires the correct (or expected) answer. For example, if an investor is interested in whether the author of the project sees himself as the head of a future company for a long time, then in response he most likely wants to hear something like the following: “I am ready to work on this project for as long as possible, but if the situation requires me to leave my post “, in the interests of the business I have begun, I will do just that.”

Thanks to investments, the country's economy is actively developing

It is important to be a psychologist. Feel what topics should be avoided. And also: you should not operate with complex, narrowly professional terms, the meaning of which may not be clear to the investor. Of course, he will appreciate the competence of the person who came to the conversation. But, on the other hand, complex turns of speech can scare away, make you feel your pride is hurt and regard the sounded “professionalism” as a sign of disrespect.

Conclusion of an agreement

If the decision to cooperate is made, the parties shake hands and enter into an investment agreement. This is done according to the established document form. There are two parties to the contract:

The customer is the author of the business idea and the head of the new enterprise.
An investor is a legal or natural person who agrees to support the project financially.

In cases where the project involves construction, the contract may also indicate the contractor who will conduct the construction.

Traditionally, the contract states that the investor provides funds to the customer, and he, in turn, invests the entire amount in the development of the project. After a certain time after the start of making a profit, the customer undertakes to begin returning the money. The amount to be paid to the investor can be predetermined or approximate (that is, it will be adjusted later, taking into account the amount of profit). The second option, taking into account the realities of the domestic economy, turns out to be preferable for the parties.

Features of finding an investor to start a business from scratch or as a franchise

A good time and place to look for investors is various forums, conferences or business meetings. Here you can hear the speeches of potential partners and talk to them on the run, agreeing on the next big meeting.

In addition, information about investors who are ready to support a business from scratch, as well as a franchise business, can be easily found in the public domain.

Keeping abreast of all developments in the field of investing is one of the main qualities required in finding an investor

To reach a legal entity or individual who is ready to invest in a startup, you need to monitor the business press and specialized websites. There are also several resources on the Internet whose task is to bring together an investor and the author of an interesting project.

It is believed that investments are for rich and financially educated people. The example of the Swedish homeless man Kurt Degerman refutes this opinion. For 30 years, he collected empty cans and bottles, and invested part of the proceeds in Swedish companies. After his death, his fortune was estimated at $1.4 million. It is noteworthy that none of his relatives and friends even knew about the wealth of the “hidden” investor. Kurt led his usual vagabond lifestyle and did not spend a penny of his invested capital.

Another option is to search with the help of companies and firms that have previously collaborated with a specific “business angel” and received capital from him for their start-up. Not only will they help you find the much-needed investor, but they will also give you valuable advice on negotiating. Moreover, they can help organize the meeting itself.

How to avoid falling into the hands of scammers

It happens that entrepreneurs make mistakes with investors. Moreover, they may suffer financially from the actions of scammers posing as investors. Deception schemes are different. But in the end, the author of the business idea, in any case, turns out to be the injured party.

Experts give advice on how to avoid becoming a victim of deception:

Be wary of “investors” who offer to hold a business meeting not in their office, but in a park or car showroom.
Do not take seriously a partner who does not want to provide his phone number (we are not talking about a mobile phone, which can be “disposable” or temporary, but about a landline).
Refuse the investor’s proposals to involve a third party as a guarantee for obtaining a loan.
Refuse to an offer to pay commissions in advance - before receiving a loan.
Oppose the idea of using some “not entirely legal money” to finance a startup.
Do not trust those who offer assistance in obtaining funding from government agencies - supposedly through the mediation of “their people” working there.

The list of tricks and tricks of false investors is extensive. And alas, it is constantly being replenished. After all, along with the growth of real investments, the number of scammers also grows.

Finding an investor to start a business is not an easy task with many pitfalls. The foundation of a future business depends on the ability to bypass them. And also - the prospect of the undertaking: so that it is not focused on immediate profit, but brings profit for several years.

It might be useful to read: