I opened a cafe, what should I do? Children's cafe: will such a business pay off? How to make guests happy and return to my cafe again, and the number of regular customers grows

Opening a cafe is one of the options to start your own business. If the operation is successful, the establishment will receive regular customers and bring good profits. To organize a business, they solve a number of issues: cafe format, choosing a location, recruiting personnel, purchasing equipment and furniture.

Before determining how much money is needed to open a cafe, important nuances are worked out. They start with analyzing the target audience and choosing a format. It is important to identify who will visit the establishment: couples with children, office workers during lunch, students after classes at the university, etc. The design of the premises, menu, purchase of products and equipment depend on the choice of concept.

On average, starting a business in the catering industry requires from 1 million rubles. The amount of costs required to open a cafe is influenced by the choice and preparation of the premises. The least expensive option is renting space. Construction and ownership of premises significantly increases costs.

It is better for aspiring entrepreneurs to use a ready-made cafe business plan. It is enough to correct the main points. To reduce costs, you can open a cafe as a franchise. To do this, they turn to the franchisor, who offers a ready-made design project and business plan. Such companies provide support before starting a business and during operation.

The first stage of opening a cafe from scratch: registration of an individual entrepreneur or LLC

In a business plan for opening a cafe, the form of ownership must be indicated. Business registration documents are submitted to the tax service. They register a business on their own or contact a specialized company. In the second case, the procedure will be performed by qualified lawyers.

A simpler option is to register an individual entrepreneur. In this case, the entrepreneur is liable with his personal property. The registration process includes preparing a package of documents for opening a cafe: copies of passports, a completed application and a receipt for payment of the state duty. An individual entrepreneur has the right to use earned funds for any purpose and not maintain strict reporting.

For individual entrepreneurs there are restrictions on areas of activity. One of them is the production and sale of strong alcoholic beverages. An LLC has no such restrictions.

To register an LLC, a legal address is required. The list of documents for opening a cafe includes an application, a decision on establishment, a charter, and a receipt for the transfer of state fees. Be sure to contribute an authorized capital of at least 10 thousand rubles. The LLC maintains strict financial and tax reporting.

Licensing activities and choosing a system for paying taxes

If you plan to sell alcohol and tobacco products, you must obtain a license. It is issued after registering the business. The license is valid in Russia. The issuance period is up to 45 days. After issuing a license, the responsible body has the right to conduct scheduled and unscheduled inspections.

The procedure for obtaining a license for a catering business:

  1. Preparation of an application and documents for opening a cafe.
  2. Payment of state duty in the amount of 7,500 rubles.
  3. Submission of documents to the licensing authority.
  4. Obtaining a license.

After registering a business, choose a taxation system. Three methods of paying taxes are available for individual entrepreneurs: patent, simplified tax system and UTII. When registering an LLC, you can specify the simplified tax system and UTII.

Taxation systems for cafes:

  • General. It is assigned automatically upon registration of a business, if the entrepreneur has not provided an application for choosing another system. The most difficult regime for paying taxes and maintaining records.
  • Patent. Used with a staff of up to 15 people and an area of ​​no more than 50 square meters. m. The tax burden is determined based on potential income.
  • UTII. Designed for establishments with an area of ​​up to 150 sq. m. The amount of taxes does not depend on income.
  • USN. The most profitable option for business. To organize a cafe, choose the “income minus expenses” mode.

How to open a cafe from scratch: step-by-step instructions

Step-by-step instructions on how to open a cafe from scratch will help you avoid the most common mistakes. First, they select an area and premises, then they make repairs and purchase equipment. Particular attention is paid to staff selection and menu preparation.

Determining the area to open a cafe

The choice of area determines the attendance of the establishment and its profit. It is best to open a cafe in high traffic areas. This includes business centers, shopping malls, airports, train stations, parks, and stadiums. However, there is high competition in such places. To stand out among other similar establishments, special attention is paid to format, design and quality of service.

In residential areas you can open an economy class cafe. It is better to find non-residential premises for rent. If the establishment is planning to host banquets, local residents will complain about the noise. When drawing up a business plan for a summer cafe, they analyze suitable locations near bodies of water, embankments, and attractions.

Selecting a specific room

The size of the required premises largely depends on the format of the establishment. For a coffee business, a kitchen, a counter for taking orders, and several tables and chairs are enough. If you plan to open a cafe with a large number of seats, then select the appropriate premises.

Basic requirements for premises for a catering business:

  • entrance from the street;
  • emergency exit;
  • connection to water supply, sewerage, electricity, heat supply system;
  • availability of ventilation;
  • the ability to divide the room into areas for storing food, preparing food, receiving visitors, etc.

It is most profitable to enter into a long-term lease agreement with the possibility of extension. The document indicates a fixed cost. This option will allow you to save money at the initial stage of starting a business.

Equipment purchase

The list of what is needed to open a cafe largely depends on the format of the establishment. For a coffee business, the list will be small; for establishments with business lunches, equipment for full-fledged food preparation is purchased.

Business equipment is selected from the following range:

  • stoves, frying surfaces, ovens, electric frying pans, microwave ovens;
  • pots, pans, knives;
  • meat grinders, food processors, mixers, blenders, dishwashers;
  • freezers, refrigerators, ice cream freezers;
  • coffee machines, cocktail machines;
  • racks, cutting tables, shelving, sinks, electronic scales;
  • plates, mugs, cutlery for visitors.

Repair and arrangement of the facility

The business plan for opening a cafe takes into account renovation work. To create a project, establishments use ready-made solutions or hire a designer. The room is divided into zones, colors and finishing materials are chosen.

The design of the establishment must correspond to its concept. To open a coffee business, choose a minimalist design. For a family establishment, they rely on comfort and a pleasant atmosphere. If you plan to open an Internet cafe, then provide free Wi-Fi.

Minimum equipment for setting up a cafe:

  • cash machine;
  • tables, chairs or armchairs;
  • bar counter;
  • TVs;
  • lighting and color music;
  • microphones and speakers;
  • showcase with refrigerator function.

Obtaining permits

Documents for opening a cafe are a mandatory step for registering a business. If you do not have permits, you will have to pay fines.

What documents are needed to open a cafe:

  • consent of the city administration;
  • permission from the fire service and Rospotrebnadzor;
  • license for tobacco products and alcohol;
  • approval for the installation of an advertising sign;
  • permission from the police to use the signal button;
  • premises rental agreement;
  • agreements on the provision of public services and waste removal;
  • health records for employees;
  • technological maps for cooking;
  • registering a cash register;
  • design of the buyer's corner.

An application for permits is sent to Rospotrebnadzor and the Ministry of Emergency Situations. First, contact an accredited laboratory that conducts an examination of the premises. After permits are issued, control authorities have the right to regularly check the activities of the cafe.

Recruitment and employment of personnel

Cafes hire staff with experience in the restaurant business. The staff depends on the activities of the establishment.

According to the business plan for the mini-cafe, the following personnel are recruited:

  • cook;
  • waiter – 2 people;
  • cleaner;
  • auxiliary worker.

An entrepreneur can combine the position of director and accountant. An alternative option is outsourcing accounting. For large businesses, a handyman is hired to unload the car with products. If a cafe works in two shifts, then it hires twice as many workers.

The main requirement for a cook is high qualifications. The quality of food and the range of dishes depend on his skills. Waiters should be friendly, neat looking and knowledgeable about the menu. The bartender must be familiar with the range of drinks and be able to prepare cocktails.

Menu creation and promotions

The menu is compiled depending on the format of the cafe. If you plan to serve coffee, the business plan indicates the costs of purchasing a coffee machine, consumables and preparing baked goods. For a summer cafe, the emphasis is on snacks, barbecue, beer, soft drinks, ice cream.

Be sure to negotiate with product suppliers. First, 2-3 organizations are selected and small quantities of goods are ordered from them. Subsequently, suppliers with the best conditions are selected.

To attract customers, they offer various promotions:

  • every 5th cup of coffee is free;
  • discounts on business lunches on weekdays;
  • coupons for a certain order amount.

Promotions at the opening stage are especially important. This is how they attract visitors and form a customer base.

How much does it cost to open a cafe from scratch?

To determine how much it costs to open a cafe from scratch, create a table of expenses. To calculate payback, monthly business costs are determined.

Expenses that need to be taken into account when starting a business include expenses for

A cafe business plan with calculations takes into account the costs required to open an establishment. The main costs are shown in the table.

The amount of investment to start a business will be from 1 million rubles. The largest amount is required to renovate the premises and purchase equipment for the kitchen and living room. Depending on the format, establishments add additional items. A ready-made business plan for an Internet cafe contains the costs of connecting to the World Wide Web, purchasing computers and comfortable furniture.

Regular expenses are considered

Monthly business expenses:

The total monthly costs will be 365 thousand rubles. In the future, depreciation is included in the plan. This will avoid unexpected expenses for broken equipment and furniture, broken plates and cups.

Institution format

Popular formats of catering establishments:

  • Classic cafe. Offers visitors appetizers, first and second courses, desserts and drinks.
  • Coffee house. People visit establishments for the cozy atmosphere and the opportunity to communicate with family and friends. The menu includes various types of coffee and tea, pastries and desserts.
  • Coffee to go. The main expenses in a takeaway coffee business plan are the purchase of equipment and installation of a bar counter. If desired, a waiting area can be set up for clients.
  • Mini cafe. People visit this establishment to have a quick bite. The procedure for opening a mini-cafe follows the general procedure.
  • Bakery. The establishment specializes in selling baked goods. Visitors are also invited to drink tea or coffee.
  • Internet cafe. Equipped with computers for Internet access. The menu focuses on non-alcoholic drinks and snacks.
  • Summer cafe. Works in the warm season in the open air. For the arrangement, plastic furniture, umbrellas, refrigeration equipment and a counter are selected. The summer cafe specializes in soft drinks, barbecue, ice cream, snacks, tea and coffee.
  • Anticafe. A new format for establishments where fees are charged per stay. The room is equipped with upholstered furniture, board games, computers, and projectors for watching films.

Advertising of the establishment

Advertising an establishment is an important stage in the procedure of how to open your own cafe from scratch. A marketing strategy will help you attract and retain customers. First, they develop a design, come up with a name and sign. The name should be well remembered, and the sign should attract attention.

  • opening announcements on radio and television;
  • distributing leaflets and business cards in shopping centers and other public places;
  • billboards and banners.

To promote a business via the Internet, they create a business card website indicating prices and operating hours. You can accept pre-orders for banquets or lunches through the website. It is convenient to advertise a cafe through groups on social networks.

Profitability and payback

The average price tag in such establishments starts from 400 rubles. For Moscow and other large cities, this value rises to 900 rubles. On average, a business pays for itself in a period of 6 months to several years. Business profitability is 30-40%.

With good attendance, the establishment serves 50-80 people per day. Additional profit for business comes from hosting banquets and corporate events. Monthly profit reaches 500-600 thousand rubles.

Opening a cafe is a good option for business. The success of an establishment depends on its location, advertising campaign, and the ratio of price and quality of food. They are looking for a suitable location for a cafe, purchasing equipment and products, and developing a menu.

How to open a restaurant from scratch and how much money do you need? Step by step instructions

Despite its vast territory, our country lags significantly behind the countries of Eastern and Western Europe in terms of the number of public catering outlets. For example, in Poland the number of such establishments is almost twice as large, and in Spain - almost six. According to experts, even despite the unstable economic situation, the Russian public catering market has a high rate of development and is one of the most promising for business. Thus, the average payback in this segment is considered to be 1–3 years, which is an excellent indicator.

In this regard, many of our fellow citizens are thinking about opening their own catering establishment. In this article we will try to answer questions about how to open your own restaurant, cafe or bar, where to start and what stages you need to go through to realize this goal.

I want to open a restaurant: where to start?

It’s worth deciding what type of establishment (at least approximately) you are going to open:

  • By format. Bar, canteen, fast food, family cafe, fashionable restaurant, establishment “for your own” - the choice is wide. As practice shows, novice businessmen most often “succeed” in classic city cafes, without the difficulties and features inherent in all target establishments.
  • By price level. This criterion is often, but not always, dependent on the previous one. Usually, one of the significant limitations here is the budget of a beginning restaurateur: the higher the level of the establishment, the higher the costs of opening it will be. Experts do not recommend that business beginners start with expensive restaurants - the public is very demanding, the investments and risks are too high. The optimal solution would be to open a democratic casual establishment.
  • By type of cuisine. Usually, both the interior and the desired location of the establishment depend on the type of kitchen. Japanese, Russian, Italian, Georgian or maybe exotic Peruvian? Here experts recommend not to complicate your task and choose one that you understand: the concepts of Russian or simple European cuisine are good for beginners.
  • According to the maximum number of guests. The cost of furnishing an establishment is directly proportional to the number of seats. No matter how great the temptation to open a large restaurant at once, it is better to limit yourself to a room for 30–80 guests.

The Russian public catering market, despite the crises, continues to develop. Thus, in 2014 its volume increased by 8.3%, and turnover reached 1.2 trillion rubles. Despite a slight decline in 2015, experts talk about the inevitable further growth of indicators and reaching a turnover of 2 trillion rubles by 2017.

So, at the moment, almost all experienced restaurateurs recommend that newcomers open establishments in the format of a “democratic” cafe or restaurant, serving local, European or mixed cuisine and alcohol. The hall should be designed for an average number of visitors.

It should be remembered that circumstances can make the most unexpected adjustments to plans: after calculations, the expected costs will exceed possibilities, the rented premises will not fit the original concept, but will be ideal in everything else. Therefore, it is optimal to think through several suitable concepts for the style of the establishment and the type of cuisine and be ready to make some changes to the planned menu and pricing policy.

How much does it cost to open a restaurant?

The answer to the question about the cost of opening a restaurant from scratch will directly depend on its features, defined in the previous section.

The total amount consists of several points:

  • rent/purchase/construction of premises. If we consider an establishment with 50 seats, then renting a room (presumably 150–200 m?) will cost from 200,000 rubles per month. In this case, you will have to immediately pay at least two months plus a deposit, that is, from 600,000 thousand rubles. In the central areas of megacities and in large shopping centers, the amount can increase by 3–10 times. Construction or purchase of premises, of course, will cost significantly more, but do not forget that these will not be fixed costs;
  • paperwork- from 300,000 rubles, depending on the specifics of the establishment, when constructing a building for a restaurant - several times higher;
  • design and engineering on average they will cost about 2,000 rubles per square meter, that is, from 300,000 rubles for our premises;
  • repair- costs will depend on the complexity of the design and the initial condition of the room. On average, about 3,000 rubles per m2, which means from 450,000 rubles for the calculated area;
  • furniture- the required minimum of chairs, tables, sofas, as well as a waiter station and a bar counter will cost from 300,000 rubles;
  • kitchen equipment and supplies- in order to supply the establishment with the necessary number of high-quality professional tools, equipment and utensils for storing, preparing and serving dishes, as well as for washing the above, you will need an amount of 1,500,000 rubles;
  • dishes and serving items designed to serve 50 guests will cost from 350,000 rubles;
  • primary purchase of food and alcohol usually costs from 200,000 rubles;
  • staff uniform- an optional, but desirable element, part of the corporate identity. When purchasing a minimum set of clothes for waiters and cooks, you should expect an amount of 50,000 rubles.

In total, the total amount of all payments will be about 4,000,000 rubles. If you add to this the cost of special software, installing terminals for waiters (R-Keeper), printing menus, creating a company website, conducting advertising campaigns, you can count on an amount of 4,500,000 or more.

In addition to one-time expenses, the restaurateur faces ongoing expenses:

  • rent (if the premises are rented);
  • wage;
  • communal payments;
  • telephony, Internet;
  • buying food, alcohol;
  • advertising expenses.

What documents are needed to open a restaurant?

Organizing a catering enterprise is one of the most difficult types of business in terms of collecting documents. The list of papers required for the legal operation of a restaurant includes more than a hundred items, and the list of required permits may differ in different regions. Therefore, most entrepreneurs, in order to save time and money, prefer to contact companies that prepare the necessary turnkey documentation.

The first step when opening any type of establishment is to register a legal entity. The “LLC” form is rightfully considered the most popular and convenient for restaurants. Availability of complete package of constituent documents And lease agreement(or certificate of ownership of the premises) is mandatory at all stages of further approval.

To open an establishment you will also need:

  • conclusion of the SES on the establishment’s compliance with sanitary standards;
  • conclusion of the Ministry of Emergency Situations on compliance with fire safety standards;
  • presence of a registered cash register;
  • contracts for disinfestation, deratization and garbage removal;
  • security agreement, security alarm connection(to obtain a license to sell alcohol).

And this is just the basic package of necessary documents. The owner of the establishment should remember about many nuances, without which the activity of the establishment may be unlawful.

Business plan development: stage 1

As you know, when opening a new business, including a restaurant, you need to draw up a business plan from scratch. This is a kind of “scheme” for creating a future enterprise with calculation of planned costs and income, analysis of profitability and other indicators.

Typically, there are two types of business planning: for external and internal use.

The first is required for those who are going to attract borrowed funds to their enterprise - a loan or investment. In this case, the best choice would be to turn to special organizations: it is quite difficult for a non-professional to convince investors or banking organizations of the return on investment. Those who are still planning to create a document on their own should take into account that it is better to do this after having already received data on the premises, the number of staff and the size of the salary fund, traffic, as well as having finally approved the concept of the establishment.

Another thing is an internal business plan, which is necessary for any entrepreneur to understand the prospects for creating a business. Typically the document contains the following chapters:

  • name and general description of the project: planned concept, area of ​​premises, number of staff, type of kitchen and pricing policy;
  • approximate product range;
  • preliminary estimate of opening costs;
  • estimated monthly expenses (rent including utilities and communications, salary fund, purchasing expenses);
  • calculation of time costs for each stage before the opening of the establishment;
  • planned financial indicators;
  • calculation of return on investment.

It makes sense to draw up an initial business plan at the very early stage of opening a restaurant - by analyzing the market as a whole, competitors of a similar format, as well as statistical data. Then the indicators will need to be adjusted in accordance with realities.

Selection and renovation of premises: stage 2

Finding premises for a future restaurant often becomes a headache. Experts recommend approaching this issue with the utmost care, often citing a quote from the Italian restaurateur and chef Marziano Palli: “In first place is place, in second place is place, in third place is place, in fourth place is place, in fifth place - kitchen".

The general rule of profitability is this: the lower the average bill of a cafe, the higher its attendance should be. If the most expensive establishments in the world can afford to be located far from civilization, good gastronomic restaurants - in the courtyards of the central districts of the city, then middle-class cafes should choose busy streets, and fast food should look for places in large shopping centers and train stations.

However, not only traffic is important, but also the compliance of the potential audience with the level of the establishment. This applies to both pricing policy and cuisine features. For example, it would be appropriate to locate a vegetarian cafe near a large yoga center, and a budget restaurant serving Pan-Asian cuisine near a market. Because of all these subtleties, experienced entrepreneurs begin creating a restaurant concept after renting a premises: there are not many suitable sites in any city, and an establishment of any format can be successful, provided there is demand.

After renting, the question of repairs and often redevelopment inevitably arises. Here it is better to trust experienced designers and planners - this will help you avoid many mistakes common to beginners. There is no need to remind you that the style of a restaurant must correspond to its concept, and it is extremely rare to create an ideal interior without the help of a specialist.

Purchase of equipment, furniture and utensils: stage 3

As a rule, all equipment for the kitchen area is selected in agreement with the chef: it is he who orders the tools and equipment necessary for the work, taking into account the intended menu. Furniture and serving utensils are chosen according to the general concept of the style. The number of dishes usually corresponds to the maximum number of seats multiplied by 2 or even 3 - that is, for 50 guests there should be 100–150 plates, cutlery and glasses of each type.

It is better to buy equipment in specialized stores that supply equipment for restaurants: firstly, here all tools and utensils can be purchased at wholesale prices, secondly, such organizations provide installation and warranty repair services for equipment, and thirdly, in case of loss or damage to serving items, you can easily purchase similar ones.

When arranging furniture, it is better to turn to professionals - designers or suppliers - they will offer a competent and beautiful solution.

Computerization: stage 4

It is difficult to imagine a modern restaurant without production and accounting programs and personnel monitoring. You can develop your own software, but there are a sufficient number of ready-made packages on the market.

The most popular of them: R-Keeper, 1C: Public catering, POS Sector. They completely coordinate the work in the establishment: the waiter sends the order through the terminal to the kitchen, the cook sees the list of dishes to be prepared on a special monitor, after calculation, all ingredients are written off from the warehouse according to the calculation card, income and expenses are recorded for the accounting department. And this is only a small part of the possible functions of such software: in addition, many programs are capable of accepting orders directly from customers’ smartphones, collecting and storing the purchase history of discount card holders, using special controllers to record the number of drinks poured in a bar... In short, the costs of programs for a restaurant completely justify themselves, and a novice businessman simply cannot do without special software.

Recruitment: stage 5

Of course, to hire the right people, it is better to turn to specialized agencies, but if you have a limited budget, you can do it yourself. When recruiting dishwashers and cleaners, an interview is usually enough, but when hiring buyers, waiters and administrators, it is worth studying their work experience and recommendations, but it is advisable to verify the skills of the chef, cooks and bartenders personally. Chef , as a rule, is selected at the stage of approval of the final concept of the establishment. A significant part of success will depend on this employee. Not only culinary talents are important, but also an understanding of the target audience and the key idea of ​​the restaurant. Candidates for the position cooks most often selected personally by the chef.

How many workers are needed for the normal functioning of the establishment? The answer will depend on the size and format of the establishment. Since we are focusing on a small restaurant of a democratic level, an approximate list of personnel will be as follows:

  • Chef;
  • cook (for 50 guests per shift, 2–5 cooks will be enough);
  • bartender/barista (for small restaurants, one per shift is sufficient;
  • dishwasher;
  • buyer;
  • administrator/hostess;
  • waiters - as a rule, one waiter can serve up to 10–15 guests (accordingly, our establishment should have 3–5 such employees per shift);
  • cleaning woman;
  • accountant (you can limit yourself to “coming”).

A common mistake of novice entrepreneurs is to try to embody their own ideal picture of the enterprise in business: in the case of a restaurant - service, interior and cuisine. You shouldn’t be guided by your own tastes - after all, not only you and your friends will visit cafes and restaurants.

Menu creation and supplier selection: stage 6

The menu development stage coincides in time with the stage of final approval of the concept. Typically, one of the main participants in this process is the chef: he creates a list of planned dishes, and the owner or manager evaluates them in terms of attractiveness, taste and cost of ingredients.

The selection of suppliers is carried out by the restaurant manager or purchasing manager: they analyze the product market, choosing the best companies in each segment in terms of price-quality-reliability. Almost no establishment is limited to one supplier, usually there are 7–10 of them: firstly, the conditions for each group of products must be considered separately, and secondly, it is better to provide some kind of “backup” source, especially for rare ingredients.

Advertising: stage 7

To convey information about their establishment to customers, entrepreneurs usually use a set of measures:

  • ordering a sign that reflects the type and concept of the establishment;
  • placement of billboards and signs;
  • website creation and promotion;
  • registration on various specialized portals (Afisha, etc.) and opening accounts on social networks;
  • advertising in the press;
  • distribution of leaflets, booklets, etc.

The launch of an advertising campaign occurs shortly before the opening of the restaurant or immediately after. The set of activities is selected depending on the intended target audience: for casual establishments, distributing leaflets and PR on the Internet is well suited; for high-end restaurants, posting information in specialized publications.


Opening a catering establishment is an extremely difficult task. It is especially difficult for beginners: they have to take into account a lot of nuances and make many mistakes before they begin to understand the “kitchen” of the kitchen. Therefore, many beginning restaurateurs turn to specialists for help - companies that are ready to help in creating a successful establishment.

There are more and more people wanting to start their own business every day. Almost everyone is ready to give up work in order to start working for themselves. However, is everything so simple? There are so many ideas today that there is more than enough for everyone. However, you will have to work hard. And this review will examine almost the most popular entrepreneurial activity today. We are talking about opening a cafe. There can be many variations of such a business. Children's and summer cafes, ice cream parlors and cafe-bars. And if you show your imagination, you can come up with something original. It is necessary to consider in more detail the main nuances of this case.

Opening your own business

A summer cafe is always able to attract a lot of attention. Especially if the weather is hot. However, it is worth remembering some nuances. When answering the question of how to open a summer cafe, it is very important to achieve high attendance. This review will reveal the main points associated with this type of business.

What will an entrepreneur have to face?

Almost all cities have certain features associated with opening a summer cafe. However, on most points the requirements are the same. For example, official registration does not have any global differences. So what should an entrepreneur do?

Firstly, you need to think about the place where the cafe will be located. To obtain ownership of it, an entrepreneur must contact the land department, which is located in the administration - district or city. In some situations, plots may be rented out. The basis in this case will be the appeal of the entrepreneur. But plots for construction can also be leased based on the results of competitions.

Sketch design

Before opening a cafe, you need to draw up a project for it. The sketch can be drawn up either by the entrepreneur himself or by third-party companies specializing in this field of activity. When drawing up a project, it is necessary to take into account that local authorities may put forward a number of requirements. These could be recommendations regarding the external design, the shape of the sign, etc. It is also possible that the authorities may put forward requirements regarding the improvement of the territory that will be located next to the future cafe. The product range is also in most cases subject to strict control.

The draft will need to be approved by several committees of the city or district administration at once. After completing all the necessary procedures, at this stage you will need to submit an application to use the place you have chosen. After this, the review process will begin. If the answer is positive, then a corresponding order will be issued and a land lease agreement will be concluded.

Menu development and purchase of fire-fighting equipment

Do you want to figure out how to open a cafe? It should be understood that there is no need to waste time in this matter. Therefore, while the application is being considered, it is necessary to develop an assortment of dishes and drinks. The compiled list will need to be agreed upon with the sanitary and epidemiological station.

The entrepreneur should also purchase several fire extinguishers. They are necessary in order to obtain appropriate permission to open your own cafe from fire inspectors. You also need to enter into an agreement with companies that deal with waste removal.

If you want to understand how to open a cafe from scratch, then you should know that there are no specific features in this matter. We must be guided by exactly the same rules that are fundamental when opening other catering establishments. It should also be taken into account that many visitors do not always behave quietly and calmly. Therefore, the working hours of some cafes end at 23.00.

What will need to be purchased for the future cafe?

Some aspiring entrepreneurs who are interested in the question of how to open a cafe are of the opinion that the amount of initial capital is small. Accordingly, such a business will pay off quite quickly. Profit, of course, at the very beginning of the development of entrepreneurial activity can be high. But in this situation, location will play a huge role. But with expenses it’s not so simple.

First of all, you need to spend money on the approval procedure and obtaining a variety of permits. In addition, sometimes this process can drag on significantly if you do not remind yourself.

It will be necessary to purchase all the necessary equipment and furniture. Refrigerators, awnings, a toilet - all this and much more should be provided if you want to understand how to open a cafe. A business plan must be drawn up taking into account all the details. To reduce costs, you can purchase some equipment for rent. In addition, there are some companies that can rent out equipment for free. But this is done only under the condition of mandatory sale of their products.

What is needed to open a cafe?


Documentation worth taking care of

Before opening a cafe, you need to collect the following documents:

  1. Documentation that will serve as the basis for the operation of the cafe. This also includes regulations.
  2. Conclusion from the sanitary and epidemiological station, issued after inspection by specialists of this service.
  3. Sanitary rules.
  4. Documentation that can confirm the high quality of products.
  5. Instructions that will indicate the rules for washing dishes.
  6. Book for complaints and suggestions. It must be stitched, numbered and certified by the entrepreneur himself.
  7. Permission is required for external advertising. It is required in order to make a sign.

In addition to all of the above, it is necessary to ensure that cafe employees have not only medical records, but also personal sanitary clothing. This is all the documentation that is needed to answer the question of how to open a mini-cafe.

What expenses will an entrepreneur have to face?

Every month it is necessary to transfer rent for a plot of land. Its size will depend entirely on the cadastral value of the selected location for the cafe.

In order to purchase quality products from reliable suppliers, you also need a considerable amount of money. You will need to pay employees wages twice a month. Once a month, insurance premiums and income taxes will be calculated from your salary. The tax that is charged on the main type of activity will depend on the size of the area under the cafe.

You will also have to face costs when solving all problems related to connecting to sewerage, water supply, and electrical networks. To open your own summer cafe in a small town, you will need to spend about 50 thousand rubles. In large cities, the amount of initial capital reaches 300 thousand rubles.

How to open a cafe from scratch? In addition to all of the above, you will need to take care of hiring employees. When opening a summer cafe, employment contracts will need to be concluded for seasonal work. But there are no fundamental differences in this case.

Opening a cafe for children

How to open a children's cafe? If this process is considered from the perspective of organizing business activities, taxation and permits, then you need to do everything the same as when opening an ordinary restaurant or cafe. Although there are certain laws. It should also be taken into account that the enterprise in this situation will not have high profitability compared to those institutions that are designed for adults. In addition, the entrepreneur must have a lot of imagination, which will be required when decorating the premises. You will also need to take care of creating an entertainment program.

To open a children's cafe, you will need to rent several premises - production and warehouse. It will also be necessary to equip a games room. It should be located separately from the snack area. When calculating all sizes, you should be guided by GOST 30389-95.

You should also take care of the design when answering the question of how to open your own business - a cafe for children. There is no need to use any unique technologies in this case. It is necessary to design a sign, entrance, employee uniform, etc. In this case, it is necessary to take into account the characteristics of children's perception. In this case, you can use the help of a child psychologist. In order to equip the gaming area, you will need to spend about $800.

The list of permits in this situation is no different from the documentation that will need to be collected when opening a catering establishment.

Making a list of dishes

The menu for children should be simple. The list of dishes must have a minimum number of sentences with images. It is the appearance of the treat that children are usually guided by. When creating a menu, you can also consult with child psychologists. When creating a list of dishes, you should not forget about the interests of your parents, because they are the ones who decide which company to visit. Naturally, there can be no talk of smoking and sales of alcoholic beverages in a children's cafe.

What expenses does an entrepreneur expect?

  1. The purchase of furniture may require about 45 thousand dollars. In this matter, you must follow the sanitary rules for public catering establishments.
  2. About 10 thousand dollars will be spent on staff salaries.
  3. Don't forget about hiring animators and nannies. These people must be able to communicate with children. The average salary will be 5 thousand dollars.

If you want to figure out how to open a small cafe for children, then you should consider that the main source of income will be the organization of entertainment programs. If the work is done efficiently, the business will pay for itself in about 3 years. On average, you will have to spend about 70 thousand dollars to open a children's cafe.

An ice cream parlor can be profitable

A novice entrepreneur may be interested in the question of how to open an ice cream parlor. The reason for this is simple: organizing such activities does not require a lot of money. At the same time, the payback is at a fairly high level. Another advantage of such activities is low competition.

There are many ways to become an ice cream parlor owner. An entrepreneur can buy it, create it independently, or open it as a franchise. Buying an already established business is not very popular. And enterprises of this type very rarely go on sale. The second method is more optimal for experienced restaurateurs, while the third option is suitable for beginning entrepreneurs.

The first steps towards starting your own business

First of all, you will need to think about renting premises, which will include several zones: production, household, warehouse and retail. They will all be needed in order to answer the question of how to open a cafe. It is impossible to do this without money. However, you can sharply reduce the amount of initial capital by creating not a full-fledged cafe, but only a showcase for selling ice cream. The products themselves can be purchased from other companies.

You will need to hire staff. The number of employees will depend entirely on the size of the enterprise. The list of documents required to organize a business is practically no different from the documentation that is required when opening other catering establishments.

Key points to consider

If you are thinking about how to open a cafe-bar, then you should understand that there will be fewer risks when organizing such a business than when opening a restaurant. In addition, the amount of initial capital is not too high. You can save money not only on hiring staff, but also on storing products. In order to open such an institution, it will take about 100 thousand dollars. The business will pay off in 3 years.

In addition to all the necessary documentation described above, you will also need a license to sell alcohol. This is the fundamental difference between a cafe-bar and other establishments of this type.

Conclusion

This review discussed the main points regarding questions about how to open a small cafe. There is nothing complicated in this process. You just need to take a thorough approach to organizing your own business. Then success for a novice businessman is guaranteed. And profit in such a situation will not take long to arrive. In addition, do not forget about the constant expansion of your enterprise. You should not throw it away under any circumstances. Good luck in your endeavors!

  • List of necessary things
  • Paperwork

In any city, even a small one, there are always cafes where you can have a relatively inexpensive and good lunch. But not everywhere children's cafes open. It is believed that children visit cafes much less often than adults. But if you organize your business correctly, you can make good money at a children's cafe. Let's look at how to open a children's cafe and why this business is worthy of your attention.

Summary of the children's cafe business

The latter cafe, where you can go with your children or have a good time with the whole family, is in great demand. Families come to relax together in the cafe, which has space for adults and children, an interesting menu and exciting games. The children's cafe is a godsend for mothers who stay at home with their babies, families with small children, and for those who want to organize a birthday or an exciting holiday for their children.

But for the organizers, opening a children's cafe requires serious preparatory work. If you want to open a children's cafe from scratch, in addition to starting capital you will need:

  • analyze demand and draw up a business plan,
  • choose a location and agree on a rental
  • prepare documents for a children's cafe
  • think over the interior and make repairs
  • purchase equipment, furniture and toys
  • hire staff and buy toys
  • think over the menu
  • conduct an advertising campaign

It seems complicated, but any global task can be easily solved if you break it down into several small tasks. It is quite possible to open a children's cafe in 3 months.

Interior and design of a children's cafe

A children's cafe requires a special design. The main thing here is bright colors, a fabulous setting and a “magical” menu. The main task is to attract children so that, having visited your establishment once, they want to come again and again. Therefore, for a long and successful work in this business, you need not only to provide services in the field of catering, but also to organize holidays. In general, a children's cafe requires imagination from the owners: this is a business idea for creative people.

An excellent example of this kind of establishment is the Anderson cafe in Kazan. Everything here is done for the convenience and comfort of preschool and school-age children: columns in the shape of toy houses, unusual serving of dishes, beautiful children's furniture, even very comfortable toilets. And, of course, exciting mazes and toys. There is even an inscription for adults: “Children left unattended will be eaten or sold into slavery.”

There are many very interesting cafes for children on earth with wonderful design and interior. One of the most amazing children's cafes in the world is “Alice in Wonderland” in Japan, where all the decorations of the Disney cartoon are reproduced: huge volumes, a checkerboard-shaped floor, unusual doors. There is a Barbie Cafe for girls in Taiwan.. The entire interior of the establishment is designed in pink.- from curtains to waiters' clothes.

A good children's cafe is always creativity + love for children. If you just want to make money, stop at a regular cafe or other catering outlet.

How to open a children's cafe - step-by-step instructions

Before opening a children's cafe, you need to carefully consider your business plan, and how, exactly, you want to attract visitors to your establishment? To get a good income, an interesting menu needs to be combined with a good entertainment program. Let's look at how to open a children's cafe step by step.

Step 1. Analyze demand. Go to all the children's cafes in the area and see how the work is organized: what kind of design, entertainment, menu, prices there are. Assess the strengths and weaknesses of these establishments. Analyze the number and composition of visitors. Who comes there - couples with small children or schoolchildren? What hours or days are the cafes crowded? How often do they organize parties?

Step 2. Find a room. It is advisable to choose a room for a cafe on the ground floor of a residential building. The second option is a shopping and entertainment center. It is desirable that the area be at least 100 square meters. meters, since it will be necessary to place a hall with tables, a games room, and utility rooms. If possible, you can open

  • small cinema hall,
  • pets' corner,
  • a point selling children's clothing;
  • a place for renting cosplay costumes.

Step 3. Repair and selection of equipment. Let's look at it in more detail below. At the same time, you can begin to register the enterprise.

Step 4. Find staff, think over animation and distinctive features of your cafe. It would be nice if there were clowns in the cafe, and waiters dressed in costumes of fairy-tale characters. You can also organize additional off-site events.

Step 5. Create a cafe operating schedule that suits all visitors. The cafe can be open from 10 to 22 hours. For small children with their parents - up to 18 hours, and the rest of the time - for high school students, to whom you can also offer your own tricks, for example, interesting events.

Step 6. Create a menu. Firstly, it should be different from an adult, secondly, the portions should be smaller, and thirdly, come up with an interesting presentation and names of dishes. Certain dishes can be served in the form of figures: snowmen, animals, etc. It will be much more interesting for a child to eat a rice snowman instead of rice porridge, or a white mouse instead of a dumpling. As for the names, the tonis should also be original: “funny hamburger”, “shaggy sausage”, “sunshine on a plate”.

Step 7 Advertising campaign. A new children's cafe definitely needs good advertising. It is best to give it on social networks, and also make your own website. You can also place advertisements on sites that are somehow related to children: children's entertainment, clothing for children, etc. You definitely need to make a good colorful sign, and if possible, place advertisements in kindergartens and schools.

List of necessary things

Equipment for a children's cafe is a special item, since it is subject to certain requirements. You will need:

For the hall:

  • tables (low);
  • chairs (various sizes);
  • showcase.

For kitchen:

  • slabs;
  • cabinets of a certain height,
  • fridge,
  • Dishwasher;
  • tables;
  • hood;
  • special tools and utensils.

For the play area:

  • labyrinth;
  • Stuffed Toys.

As for the rooms where children will be, they should be as comfortable as possible for them. It is not advisable to use fragile dishes or slippery materials. The main criteria are functionality and safety. It is better to choose wooden furniture, without sharp corners, and have special chairs for children.

Paperwork

To open a businessWithno problem, you must register it immediately. For a children's cafe, two forms of business registration are acceptable: individual entrepreneur or LLC. You can register either at the tax office itself or complete the documents online. There are no problems now.

The easiest way is to register an individual entrepreneurship. To do this, you need to pay a state fee of 800 rubles, fill out a special form, and prepare a photocopy of your passport. Forming an LLC will cost more, and you will also need charter documents. Individual entrepreneur is an easier way, but you need to take into account that in case of failure, an individual entrepreneur will pay with his property, and an LLC - only with the property of the organization.

When registering a business, you will need to indicate the OKVED code. The OKVED code 55.30 is suitable for you, which includes the operation of restaurants and cafes, and it is also advisable to indicate the OKVED code 92.72 - for organizing entertainment and recreation.

When choosing a tax system, it is most convenient to choose the simplified tax system - a simplified system that involves not too complicated reporting and payment of taxes, in which you have to pay 6% of net profit or 15% of earnings.

The downside is that children's institutions are checked more often than others. Therefore, the following should always be available:

  • lease contract;
  • permitting documents from SES, State Fire Inspectorate and local administration;
  • certificates for products and toys;
  • staff health records.

No licenses or special permits are needed to open a children's cafe.

Financial plan for a children's cafe

Before seriously thinking about opening a children's cafe, it is worth calculating the costs and expected income.

How much does it cost to open a children's cafe?

A cafe is not a cheap idea. Let's calculate how much it costs to open a children's cafe. first you need to be ready to shell out a round sum of about 2,000,000 rubles for your business, depending on what exactly you plan to do. In small cities the amount may be slightly less, in Moscow - even higher.

The biggest expense will be the purchase of equipment. It can cost from 1,000,000 rubles or more.

Purchase of products - 75,000 rubles.

Business registration - 40,000 rubles.

In addition, the amount of starting capital must include rent, taxes, and utility bills, which will amount to another 150-250 thousand rubles.

How much can you earn at a children's cafe?

As a rule, a children's cafe pays for itself in a period of one to three years. Let's calculate how much you can earn from a children's cafe. If we take into account that the average check will be 500 rubles, and the income during events will be 1000 rubles, then with an average occupancy of a cafe with 10-12 tables, you can earn from 3,000,000 to 4,500,000 rubles per month.

How to open a children's cafe in a small town

In megalopolises and large cities, there is some competition in the field of children's cafes. In a small town, a children's cafe may be the only one, but this does not mean that the requirements for it will be less. And we are talking not only about the requirements for premises and equipment. If you want your cafe to work for a long time and generate good income, it must be suitable for both adults and children. The establishment may not have a large area, but you shouldn’t skimp on design, interior and food.

The original design of the establishment, high-quality prepared dishes with unusual names, an exciting program - will certainly bring a large number of customers to your cafe. Moreover, for small towns such an “advertising ploy” as word of mouth remains relevant. If the first visitors like your cafe, they will tell their friends and acquaintances about it, and therefore you will not have to incur extra advertising costs: the establishment’s attendance will increase due to word of mouth.

In addition, you can save on staff. You will need 2-3 waiters, a cook who can also be a pastry chef, and a cleaning lady who also doubles as a cloakroom attendant. So opening a cafe in a small town is even easier and cheaper than in a metropolis. Another advantage of a small city is better transport accessibility compared to a metropolis and the inexperience of the population. If in Moscow and other large cities it is difficult to surprise visitors with animation and a new play area, in a small city it is easier to do this. But keep in mind that the average price tag in your cafe should be “reasonable” for people with an average income in your city.

An alternative to a children's cafe - a cafe with a play area

An alternative to a children's cafe can be a cafe with a children's playroom or area. That is, the cafe can be for adults, but the trick is to make it a playground for children: install a labyrinth, a dry pool, buy toys. A cafe with a gaming room will attract more customers for the following reasons:

Parents will have a place to leave their children, and they will be able to sit quietly at tables;

Children will play exciting games without disturbing adults.

A cafe with a games area is a good option for families with children who want to spend the evening together.

Opening a cafe with a children's playroom or area is not difficult, but it will require additional expenses. The play area does not have to be in a separate room. It is enough to make a play area and, for example, put a small labyrinth in it.

These are rather cafe-clubs where children can gather to spend time together, have fun and play. The program usually includes food, games, and animation. Seats in these cafes are always reserved in advance. Additional services are well sold there - for example, calling animators.

  1. Children's mini-cafe

To begin with, you can try your hand at opening a mini-cafe. It can be placed in a large playroom: a small display case and 2-3 tables will completely solve the problem.

  1. Children's cafe franchise

If you don’t know how to open a children’s cafe from scratch, if difficulties arise, you can start working as a franchise. What do franchisors usually offer?

  • ready-made project for business development;
  • ongoing support;
  • fast start;
  • raw materials and equipment.

It is better to start working with well-known brands that have already established themselves in the market and are well known.

What franchises can you consider?

  1. Franchise of the Kinderland network To start, you need 3,500,000 rubles. Monthly contributions -5% of earnings. The project can be repaid within one and a half to two years.
  2. Franchise of the network "Cinderella". Initial investment - 2,500,000 rubles, royalties -5%. The investment pays off within a year.
  3. Franchise of the Anderson network. Starting capital 2,000,000 rubles. Royalty - 10%. Payback 1.5-2 years.

It's up to you to open a cafe from scratch or as a franchise. Of course, if you open a cafe from scratch, the costs will be lower and you will have more freedom in choosing the design and interior. If you work as a franchise, an already promoted children's cafe brand will help you.

A children's cafe is a sought-after and popular business, because most parents want to see their children happy and do not spare money for this. If you are creative and love children, you will like this business and, if successful, it will bring not only pleasure, but also high income.

Opening your own business requires considerable investment, but its owner not only earns a good profit, but also receives high prestige. In this article we will talk about one interesting direction. We will talk about how to open a children's cafe.

Features of the children's cafe

Some people believe that the organization of a children's and adult restaurant is very similar to each other, but this is a misconception. An establishment for children has many features, and if you do not take them into account, then most likely you will not see much profit.

The first feature is that they completely lack tobacco and alcohol products, whereas ordinary restaurants can receive a significant portion of their profits through the sale of wines. In addition, a complete ban on the consumption of such products is being introduced in children's restaurants.

To open a successful children's cafe, you need to pay great attention to the interior. It is best to decorate the establishment in rich and bright colors. The walls can be decorated with posters and paintings with images of your favorite cartoon characters. Chairs, tables, tablecloths and even napkins - everything should be very beautiful and bright. After all, the child should feel like he is in a real fairy tale. If your child likes it in your restaurant for the first time, then again and again he will call his parents to you and say: “I want to go to a fairy-tale cafe.” This will provide not only regular guests, but also many new small clients who will be invited by friends.

Another very important feature of such an establishment is the menu, which should include children's dishes. Of course, it should have a huge selection of cakes, sweets, milkshakes, ice cream and other sweet treats, but don’t forget about the healthy and satisfying menu. To attract children's attention to such dishes, you can give them interesting names and offer original design.

Seeing the name of the salad “Princess Castle” or the dessert “Fairy Treat”, the child will immediately say: “I want to try it!” And even if a simple fruit salad with chocolate syrup is hidden under the dish, it will become a very tasty treat for the child. This move will make your restaurant attractive from the point of view of parents, who will be happy to treat their children to healthy food. It will no longer matter to them how much ordinary vegetable soup costs if the child really likes it.

Another interesting idea is to offer waiters different costumes.. This approach will appeal not only to children, but also to adults, who will come to you with pleasure not only for a tasty treat, but also to lift their spirits. In addition, take care of creating a playroom so that during children's games, adults can relax a little. On weekends, you can invite clowns, artists, and animators to the playroom to make it more fun for the kids. And on the large TV you can broadcast your favorite children's cartoons.

Market analysis and documentation

Before opening a children's cafe, you need to conduct a thorough market analysis. It is not enough to simply decide: “I want my own business.” It is important to decide where to start your business and how to organize it correctly. This will allow you to find out about your competitors, where exactly such establishments are located in the city, how many there are, how they work, and what strengths and weaknesses they have. Try to find out as much as possible about other children's cafes: how the interior is designed, what additional services are provided, what is included in the menu, how much a particular dish costs. At the same time, try to create your own original concept.

As a form of ownership, the best option would be a limited liability company. Such organizations are treated with great confidence not only by your clients, but also by your suppliers. For a small restaurant, registering as an individual entrepreneur is also suitable. In addition, to start a business, you will need to obtain a patent for this type of activity. And these are only the first steps towards creating your own business in a small town.

When you find a suitable premises, it is important to sign a lease agreement, which will become the basis for the creation of architectural, engineering and technological projects. All these documents must be certified by the SES. It usually takes about 3-6 months to receive the full package.

Choosing the location of a children's cafe

To open a children's cafe, you need to pay great attention to choosing a suitable location in the city. This question has its own subtleties.

  • Please note that there are no direct competitors nearby, but at the same time there should be establishments frequented by children nearby. For example, parks, schools, playgrounds, kindergartens, stores with children's clothing and toys, children's hospitals, and so on.
  • It is very important that the chosen location is spacious. As we have already noted, a good children’s restaurant is not just an establishment that serves children’s favorite delicacies, but also an entire entertainment complex with a play area and clowns. It would be optimal to choose to place up to 60 seats on an area of ​​100 m2 and allocate a playing area of ​​30-50 m2.
  • In addition, you can allocate a separate room for children's activities with animators, an area for parents where adults can relax, as well as an outdoor terrace.

Interior and equipment

When the premises have been selected and the documents have been signed, you can begin to decorate the premises.

When creating a unique interior for your children's restaurant, you need to take into account a number of features:

  1. All furniture and other interior items must be adapted specifically for the cafe’s young guests. It is best to make custom-made furniture.
  2. If possible, the play area should not overlap with the dining area.
  3. The interior decoration should please children and attract their attention. If kids in your cafe feel like they are in a real fairy tale, you are guaranteed success. They will want to return again and again to the magical world you created.
  4. The play area should contain children's slides, balls, toys, houses, various play complexes and much more, so that little visitors always have fun.

Cafe design projects for children

Of course, no less attention should be paid to the equipment of utility rooms and kitchen.

When purchasing equipment for a children's cafe, you should pay attention to the following criteria:

  1. Safe use, compliance with SES standards;
  2. Ease of use for parents and children;
  3. Attractive in appearance, made of quality materials;
  4. Playing equipment should be easy to clean.

Before opening a children's cafe, you need to think through everything carefully and take into account every little detail. Decorations, tableware, furniture and dishes - everything must be in the same style and meet safety requirements.

In a children's establishment, you should completely avoid furniture with sharp corners so that little guests do not get hurt. It is also best to purchase dishes from unbreakable materials. For the youngest visitors, it is necessary to purchase side chairs with straps. Toilets, mirrors and washbasins should also be child-friendly and low. To change clothes for infants, it is worth providing a changing table in the toilet room, which is not available in many establishments. This will give you a significant advantage over your competitors.

Children's cafe staff

Recruiting staff for a children's cafe is a very difficult task, especially if you are planning to start your business in a small town. At the same time, you should think not only about how much you will have to pay a good cook and waiters, but also about the high professionalism and qualifications of all the service personnel of your establishment.

The main criterion that you need to rely on when selecting waiters and animators is love for children. Also pay attention to their easy-going nature, attentiveness, optimism, pleasant appearance, cheerfulness, patience and the ability to get out of any situation with a smile on their face, which cannot always be expected from staff in ordinary cafes. All these qualities will help your employees find a common language with both parents and little guests.

It is important that waiters always know how to listen to children. In this case, the menu should be served to children first, and only then to parents. Little guests should know that this fairy tale was primarily created for them.

Train your staff to create a small party for each child. And then he and his parents will become your permanent guest.

Of course, the importance of the work of the chef, as well as his assistants, cannot be underestimated. To open a profitable children's restaurant in a small town, you need to carefully work out the menu, give the dishes interesting names and decorate them. At the same time, it is very important to add some ingredients even to simple stewed vegetables or porridge that will turn them into a real delicacy. And only a professional chef with a rich imagination can cope with this.

Marketing policy

Of course, to open a children's cafe, advertising is necessary. Moreover, if you do not work in a small town, it is best to limit yourself to attracting children and parents from the surrounding areas. Launching large-scale advertising will require significant investment, but it may not be effective enough.

The best results are shown by demonstration advertising - colorful facade design, beautiful and bright shop windows and an interior that is attractive to children. For regular customers, you can offer a system of discounts. Other marketing methods are used less frequently.

Financial plan

Before you open your own children's cafe, you need to calculate how much money it will take to organize a business.

Considering the location of the establishment near crowded places, parks or child care facilities, the cost of renting it even in a small town will be quite high. Costs for renting premises can exceed 100 thousand per month. Interior design, room renovation and purchase of equipment and furniture will require from 600 to 900 thousand rubles. And at first it’s enough to invest 20-30 thousand rubles in advertising. The cost of employee salaries will be from 200 thousand per month.

In general, to organize a business you will need about 500 thousand rubles. The renovation of the premises will require from 300 to 500 thousand rubles.

To purchase raw materials from suppliers, you will have to spend from 200 to 500 thousand rubles, depending on the complexity of the menu. In this case, the average check will be from 500 rubles.

Thus, the average monthly income will be from 300 to 500 thousand rubles, and the payback of the business ranges from 6 months to two years, depending on the volume of investments.

It is important to remember that the key to your success will be your love for children and the desire to create a real fairy tale for your little guests.

 

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