Whose company is Apple? When Apple was founded: a brief history of success. Key figures in the company's history

The process of activating any Apple device is the first thing the owner of a new iPhone or iPad has to do. But in order to use all the capabilities of the “Apple device”, you will need to create a special account, the so-called Apple ID— the authentication system used in the company.

What is an Apple ID for?

Apple ID This is an original user account that allows you to fully use all the resources, services and services offered by the company to owners of all kinds of Apple devices. It is by Apple ID that the company's servers recognize their gadgets and thus compare the user's rights to provide him with the appropriate services.

As you know, the company has many services. An Apple ID can be created when registering for any of the company's services, such as the App Store or iCloud. Moreover, there is no need to create an account for each service separately. The same ID will be legitimate in all other Apple services. In addition, it does not matter at all how many Apple devices a user has - one Apple ID is required. , if you forgot it, perhaps thanks to security questions.

The most popular Apple services that require an ID are:

  • App Store;
  • iTunes and all its services;
  • iMessage;
  • iCloud;
  • iBooks Store;
  • Find iPhone.

Naturally, this is not the entire list of company services that may require an ID. In addition, the ID will be needed to contact support, manage your account, and receive advice.

Registration ID

It is possible to register an Apple ID from a computer (using iTunes or via the Internet on the company’s website) or directly from an Apple device. Registration from the gadget begins through the “Settings” item. When you try to download content from the App Store, the system will also lead you to the Apple ID registration procedure.

During the registration process, the user will be asked to fill out a form, answer some questions and will be asked to provide information for subsequent communication. Next, you will need to set a password to log into the system and select questions to restore Apple ID. The entire registration procedure is quite clear and is accompanied by prompts on the screen. During registration you will also need to enter your payment card details. Of course, you don’t have to link the card, however, in this case the procedure will take a little longer. After creating a new ID, the company will send a confirmation email to the email address that was specified during registration. In the future, all you have to do is follow the link provided in the message to activate the ID.

The Apple ID contains all user settings and personal information. When you sign in to your Apple device, the device will automatically install settings with your Apple ID. So, for example, if you enter an existing identifier into a new device, the computer itself will fill in all the available information from the Apple ID into the Apple Mail settings, contact information and address book.

Changes to Apple ID

You can make changes to your existing Apple ID on the “My Apple ID” page by clicking on the “Account Management” link. Moreover, the changes will affect all applications and services where this identifier is used.

Today Apple is a leading manufacturer of mobile phones, software, players, and tablets. The history of Apple is certainly connected with Steve Jobs. Today, the equipment produced by the corporation is highly valued for its impeccable quality. Currently, the total value of the corporation is estimated at more than 500 billion US dollars. The company carefully monitors trends in IT technologies and implements them into the production process. Surely readers of the site will be interested in the history of the creation and development of the company.

History of the name

The official date of birth of the organization is April 1, 1976. It was on this day that Steve Jobs and Steve Wozniak built their first computer by hand. It was called Apple Computer. You should understand how the company got the name Apple.

First Apple Computer

There are several versions. One of them is Jobs's desire for the name to be more conveniently located in the telephone directory. So the “name” of the company occupied a line immediately below the name of the Atari organization, which was developing computer games. In addition, the apple symbolizes the fight for the preservation of nature and the environment, and the corporation was the first in the world to use old consumables to produce new equipment.

History of the logo

The history of the creation of the Apple logo is quite interesting. Its original symbol was a man sitting under a tree with a falling apple above his head. It becomes immediately clear that this picture depicted the great scientist Isaac Newton. Most likely, there were also references in the Bible, because a bitten apple symbolizes temptation. It is worth noting that Macintosh computer models were named after a variety of apples that the developer of this product line was very fond of.


Apple's first logo

However, the original logo was not memorable and was not suitable for mass sales. Then the story of the creation of the Apple logo moves into a different direction. The company's designer (Rob Yanovu) was walking down the street when he stopped by a local supermarket and bought some apples. Arriving home, he began to cut them and examine them from different angles, after which he depicted one monochrome fruit. True, for some reason he drew the apple slightly bitten.

Jobs liked Rob's sketch, but decided it would be better to color the apple. The head of the advertising agency was against this decision, because at that time printing using color ink was many times more expensive than it is now. However, Steve insisted on his own, and soon the apple that everyone knows today appeared on computers.


The evolution of the Apple logo

The colors for this were chosen in random order. The only thing Jobs insisted on was that a green tint should decorate the design at the top. The type of fruit did not change until 1998. However, then logos painted in black, white and silver began to be placed on the devices. This is the history of the Apple logo.

First computers

In the spring of 1976, the Apple Computer I model appeared in American hardware stores, costing $666.66. Over the course of several months, its creators collect and sell 175 items of goods. Outwardly, it looked like a motherboard with no sound, no case, no keyboard. The following year, Michael Scott began to occupy the post of director of the company.

A new model appears, which was called the Apple II. It was the first PC equipped with color graphics. At this stage, the history of Apple's development takes a new turn. The equipment had special commands for working with sound, as well as a small built-in speaker. In addition, a power supply and keyboard were available. At that time, the computer became a real breakthrough, and its sales for the first time in the history of PCs exceeded a million units. It is only worth mentioning that until 1993, more than 5 million models were assembled and sold. Initially, options with an 8-bit operating system were developed, and a little later 16-bit computers appeared on sale.


Apple II model

Lisa and Macintosh

Beginning in 1979, Apple brand employee Jef Raskin began working on a new PC, which was named Macintosh. In fact, this was the first technology, the monoblock of which contained everything that the average user needed to work. At the same time, in 1983, another model appeared on the household appliances market. She was named Lisa - that was the name of Steve Jobs' daughter. However, unfortunately, it did not become popular and in demand.


Model Lisa

The beginning of the 80s turned out to be quite a difficult time for the company. Due to regular absenteeism, Steve Jobs was forced to fire forty company employees. At the same time, Apple Computer was launched for an initial IPO and the owners began to sell shares on one of the largest financial exchanges in the world - NASDAQ. However, this step did not have the desired effect and articles began to appear in newspapers reporting the imminent decline of the corporation.

The situation began to change in 1983, when a talented top manager named Scully John became the president of the organization. Before working at Apple, he successfully managed the affairs of PepsiCo. True, friction immediately began between him and Steve Jobs.

On January 22, 1984, the first Macintosh was introduced to the public, radically changing the way ordinary people viewed personal computers. This event became a new milestone in the history of Apple Corporation. By the way, an advertising clip, filmed specifically for the release of the Macintosh based on the plot of D. Orwell’s work, was awarded the Grand Prix in Cannes. Even today it is considered one of the most original commercials in history.


First Macintosh

The model received the prefix 512K and began to be sold at a price of 2,495 US dollars. Its creators try to make a technique that any user who does not have the proper qualifications can master in a matter of minutes. True, the first Mac OS microprocessors were not very powerful and efficient. They lacked such things as, for example, the ability to simultaneously solve many problems and protected memory. However, over time, developers eliminated these shortcomings, and the Macintosh was able to compete with other similar equipment.

Time passed, and the need arose to create a new operating system. Having carefully considered all the nuances, the company's owners decided to use modern developments from a company called NeXT in their new computers. It used an operating system under the general name UNIX. The next system was called Mac OS X and was designed so that users could smoothly migrate from older models to new ones.

The departure and return of Steve Jobs

In 1985, Apple's history was at a turning point. It was at this time that the President of the United States of America, Ronald Reagan, awarded Steve Wozniacki and Steve Jobs a medal for a powerful breakthrough in IT technology. At the same time, Jobs, who is the ideological inspirer of the corporation, leaves it, having quarreled with members of the board of directors. At the same time, sales of personal computers and the value of the company's shares plummet. Experts attribute this precisely to the departure of Jobs, because he was able to advertise the technology he was creating in a very original way. Many believe that this will be the end of Apple's development story.


Ronald Reagan presents Steve Jobs with a medal for a powerful breakthrough in IT technology. 1985

In the period from 1995 to 1997, the development, assembly and sale of equipment began to cause serious losses. At the end of the 90s, their amount tended to 2 billion US dollars. The board of directors decides to ask Steve Jobs to return to the corporation.

Revolution in the 2000s

In 2001, the iPod audio player appeared on the computer market. Thanks to its capabilities, this compact media player instantly gained well-deserved popularity. In 2003, an online store opened online that sold music and listened to it in the players of this manufacturer. The newly opened supermarket was called the iTunes Store. In 2007, the corporation demonstrated a new development - the company's first mobile phone, called the iPhone. Since then, the popularity of the device has been growing every year, and its sales have broken all records. Since 2008, another online store has appeared on the network. It's called the App Store. The principle of operation and payment system of the resource is not much different from iTunes.


The first iPod audio player


Appearance of the first iPhone

As of 2010, the company has unquestioned authority among computer equipment manufacturers. It was at this time that the first tablet computer, called the iPad, went on sale. In the first month of its release, more than 1 million copies were sold. From this moment on, the corporation's success story leaves no doubt about the genius of the brand's creators.


This is what the first iPad looks like

Since 2011, Apple has become the most valuable commercial organization in the world. True, its owners failed to establish themselves at this peak for a long time. In 2013, its factories began producing 64-bit chips designed to work with ARM architecture. The company produces a 2-core microprocessor, which was named A7. In 2014, compact portable Apple Watch devices appeared on the electronics market.


Apple Watch

Acquisition of companies and appearance in Russia

Naturally, such a large giant as Apple acquired shares of smaller organizations. So, from 1996 to 2012, the corporation absorbed such companies as NeXT, P. A. Semi, Quattro Wireless, Siri, Anobit Technologies.

The success story of the concern in Russia begins in 2005, when the first Russian Apple Center store opened. Just two years later, in 2007, the company’s official representative office was opened in the country. In 2012, the owners of the corporation registered the Apple Rus company, which to this day is engaged in retail and wholesale sales of electronic equipment.


The first Apple store in Moscow

How is the company doing today?

During the development of the company, it experienced both successes and severe failures. Today, in order to manage such a giant, its own corporate culture has been specially developed. Before starting to create new device models, management clearly defines the responsibilities and roles of each employee. Any product of the company is developed in an atmosphere of strict secrecy.

The company also has its own sales concept. It clearly describes how stores should be decorated. For managers and sellers, principles of trading in equipment and psychological techniques used on buyers have been compiled.

Sellers are dressed in blue uniforms. Before starting their duties, they must complete a 14-day training course. During their work, managers undergo additional training. In addition, they are trained to use services to diagnose devices.

While still alive, Steve Jobs independently developed the company's advertising strategy. Today, tablet computers, mobile phones, audio players, and watches come out of Apple assembly lines. In addition, specialists are constantly working to improve the software.

In 2016, the company’s management made an interesting statement that soon the concern’s technology would operate on the principle of end-to-end encryption. Its essence lies in the signal transmission algorithm: data will be encoded on users’ gadgets, then transmitted to the receiving equipment and decoded. This innovation is connected with the fact that people are increasingly talking about tracking citizens by the US government.

Apple is one of the largest and commercially successful corporations existing today. The company's innovative aspirations and priorities are legendary, and anyone dreams of buying or receiving gadgets made by Apple. This is a brand that in our era dictates fashion not only in the field of electronics, but also in the field of accessories. And you just need to come to terms with this, because this fact cannot be disputed.

But where did it all begin? when was the company foundedApple? We'll talk about this below.

Base

Apple Computer was officially registered in 1976, although its founders, namesakes Steve Wozniak and Jobs, worked on creating the first Apple personal computers back in 1970.

If we talk about the version of their PC Apple II, then it is considered the first computer in history to produce millions of copies. This led to the fact that during the 70-80s, Apple computers became the most popular and used in the PC world. The number of copies sold totaled 5 million.

In the 80s, the corporation failed the Apple III project, which over time led to a deterioration in the economic and financial condition of the company, as well as the dismissal of 40 employees of the company. Despite the fact that many experts began to announce unfavorable forecasts about the corporation, it continued to exist and developed confidently. And in 1985, Jobs and Wozniak were even awarded medals for the development of technological progress from the hands of the country's President Reagan.

90s and `00s

Apple's activities throughout the nineties cannot be called unambiguously successful, because by the end of the century the corporation suffered losses reaching almost 2 billion dollars. But in 1997, Steve Jobs returned to the company, becoming a “breath of fresh air,” if you may. After all, it was then that he began to discover for himself and the whole world the latest technologies that could be promoted to modern markets. These technologies did not directly relate to computer technology, but became very popular.

Already in the first year of the new millennium, the corporation released the now legendary iPod player, which did not require the use of CDs or cassettes to listen to audio compositions. The device contained 5 and 10 gigabytes of memory, revolutionary for those times.

iOS from Apple is

Cool!Sucks

Another 2 years later, in 2003, the corporation created its own iTunes digital file store. There, Internet users had the opportunity to purchase:

Finally, in 2007, a revolutionary presentation took place, about which we can safely and eloquently say that it changed the entire concept of a modern smartphone - the company released the iPhone.

Modern history

By 2010, Apple expanded its line of devices with the iPad tablet computer, which caught up with the trend of such gadgets.

The enormous demand for players, tablets and smartphones from Apple has led to an incredible improvement in Apple's financial condition, making the company one of the most valuable corporations in the world. The devices themselves have become a desirable, tasty gadget for any modern person. That is why, from year to year, the corporation produces such gadgets of a new generation.

Starting in 1414, smart watches began to roll off the Apple assembly line, Apple Watch, which became not just another high-tech novelty, but also a desirable, exclusive and elegant accessory.

In general, the history of a corporation with a recognizable name and symbol, which began its existence in the garage of the Jobs family, continues. And the best part is that we watch it and have the opportunity to use all the products that Apple creates for people.

Probably now there is a percentage of people who do not know what a company is Apple, very, very low. Gradually, but with considerable speed, the products developed by this corporation are distributed throughout the world. Surely, among your friends and acquaintances you will find someone who has a famous smartphone or tablet from this company. You can regularly read information about the new creation from Apple in the world news, and most importantly, people all over the world are waiting for these works of technology, standing in huge queues, making reservations in advance to purchase the next fancy iPhone or some other product from the famous corporation.

In 1976 Apple company founded and Steve Wozniak in California. The first computer that the company released was called Apple I. But the first mass-produced personal computer is considered Apple II, which has already been produced in millions of copies, more than five million of these computers have been sold worldwide.

There were failures in this company, this happened in 1980, when the company launched the project Apple III.

For the first time in 1984, Apple introduced the world to a 32-bit computer called Macintosh. Since that time, the company's main business has been focused on the production of computers from this series.

Overtaking competitors and other computer developers, Apple began to widely use a graphical interface, and also provided its users with a computer mouse.

Due to quarrels in the team, Steve Jobs left the company, and at the same time created his own, new one called Next. But soon Apple bought out the above-mentioned company. In the late 90s, Apple was going through hard times, things deteriorated and by 1997, Apple's losses in two years were equal to $1.86 billion. In the same 1997, Steve Jobs returned to the corporation, which changed the situation for the better.

With the start of the new millennium, success returned to Apple. In 2001 the company introduced iPod- an audio player that quickly gained momentum in sales and began to lead the market. This success was cemented by the launch of an online content store for the above-mentioned audio player, that is, for little money (about one dollar per music track) you could purchase both individual songs and entire albums to listen to on your iPod.

The product that revolutionized the world of technology entered the market in 2007 and it had the name iPhone. This touch screen mobile phone has everyone excited. In 2008, Apple launched the App Store to sell iPhone apps. And this brought its advantages and monetary benefits, because by 2011 the monthly turnover App Store reached $250 million.

In 2010, the company pleased with its new work of art - a tablet computer iPad. Like all previous new products from Apple, the iPad revolutionized the world of computer technology.

In 2011, the Apple brand was recognized as the most valuable global brand. But, despite this, people all over the world are trying to buy some miracle from this company. After all, Apple positions itself as an expensive brand, but also a very high-quality one!

Egor Averyanov, with gratitude to the company employees microyxo.info for assistance in preparing the article.

Apple Corporation is an American multinational corporation that develops and sells consumer electronics, software and personal computers. The company's most famous hardware products are Macintosh series computers, iPod multimedia portable players, iPhone smartphones and iPad tablet computers. The company has more than 300 stores around the world and an online store where you can purchase both hardware and software products. Apple is one of the largest companies in the world and the most valuable technology company, surpassing even Microsoft Corporation in this ranking.

Apple history


Created on April 1, 1976 in Cupertino, California, USA by Steve Jobs and Steve Wozniak, who built their first personal computer in the mid-1970s. The Apple I computer was not the first programmable microcomputer; even then Apple had a competitor - the Altair 8800, which was created by engineer Henry Edward Roberts in 1974. However, the Altair 8800 was not exactly a “personal computer”, since it did not provide the ability to store and reproduce data. Already in 1977, the Apple II personal computer was presented at the West Coast Computer Fair. It is believed that it was the Apple II PC that opened the way to a new industry - the production of personal computers.

The early 1980s became a difficult time for the company. After the release of the Apple III personal computer, this model was not successful. Steve Jobs even had to massively fire about 40 people to avoid the complete collapse of the company. Steve Wozniak, meanwhile, was recovering from a serious car accident in 1981. In 1983, Steve Jobs, unable to cope with the financial and other difficulties that arose, invited John Sculley, who at that time held a similar position at PepsiCo, to the position of president of the company. Later, disagreements began to arise between Jobs and Sculley. In 1984, Apple introduced the new 32-bit Macintosh computer. The production of computers in this series became the company's main business for the next 20 years. In 1985, Ronald Reagan awarded Steve Jobs and Steve Wozniak medals for the development of technological progress.

The company was originally called Apple Computer, Inc. for the first 30 years, but the word "computer" was removed in January 2007 to accommodate the company's ongoing expansion into consumer electronics. In addition to its traditional focus on personal computers, the company begins producing music players, mobile phones and accessories. As of September 2010, Apple had approximately 46,600 full-time employees and 2,800 part-time employees worldwide. Apple was named the best company in the United States in 2008 and in the world in 2008, 2009 and 2010 by Fortune magazine. Director Robert Zemeckis mentioned the company in his film masterpiece Forrest Gump. According to the film's script, the main character "invested all his money in some fruit company...", meaning Apple.

Thanks to the unique appearance of its equipment and non-standard use of technology, Apple has created a unique reputation in the consumer electronics industry and is extremely popular all over the world. As a rule, before the presentation of the next new product of the company, serious excitement flares up, a lot of disputes and rumors arise, however, Apple itself keeps all the details absolutely secret until the day of the presentation.

Apple logo



Apple's first logo features Isaac Newton sitting under an apple tree. Almost immediately, a new logo was introduced in the form of a bitten apple, painted in the colors of the rainbow. The color bars were intended to make the logo more accessible and to represent the fact that a computer monitor can display images in color. In 1998, it was decided to abandon the color logo in favor of a monochrome one, preserving the previous forms. The modern logo also has not undergone any changes in shape, but has become voluminous.

Apple products


Currently, Apple produces iPad tablet computers, MacBook laptops, MacBook Pro, MacBook Air, Mac mini personal computers (consumer class desktop computers and servers, introduced in 2005), iMac (all-in-one desktop computer) , introduced in 1998), Mac Pro (workstation computer, introduced in 2006, replacing the Power Macintosh), Apple Cinema HD Display computer monitors, Apple LED Cinema Display, Apple xServe server stations (rackmount server) , Apple TV media players, iPod shuffle, iPod nano, iPod classic and iPod Touch media players.

Apple Software


Apple software includes the Mac OS X operating system; iTunes media browser; multimedia set for creativity iLife; iWORK suite of office applications; professional photo processing package Aperture; package for professional audio and film production Final Cut Studio Suite; music production package Logic Studio; Internet browser Safari and .

 

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