Zavtra wallets. How it works? How Kickstarter became a launch pad for wallets Products ZAVTRA Zavtra accessories

There are interesting stickers for iPhone, cardholders and passports.

Background

Thick wallets are a thing of the past, giving way to compact solutions. The spread of non-cash payments by bank cards eliminated the need to carry bills and coins with you.

From three-year cut of the crowdfunding projects of compact wallets on Kickstarter and Indigougou, it follows that, on average, one campaign accounts for $ 50,000 in public investment. The most successful ones collected 10 times more.

There is no perfect compact wallet in the world, but the very idea of ​​creating one is a challenge to industrial designers. There is even a Wallet Project workshop at the Stanford Institute of Design.

The founder of Madrobots Nikolay Belousov saw an unoccupied island in a sea of ​​minimalistic accessories. Together with two partners (copywriter of the creative agency Red Keds Ilya Petrov and development director of RA Grape Mikhail Geisherik), he conducted a market research, after which the idea of ​​Zavtra accessories was born.

On the domestic site, Boomstarter has collected more than 500,000 rubles. and finally reached me.

Minimal Zavtra 3-compartment wallet

Wallets consist of two pockets for cards, a holder for paper bills and are sewn in Russia. I liked the neat stitching, rounded corners, six colors in the range and what is used as material Genuine Leather.

There is an opinion that a good mini-wallet does not need to be taken out of the back pocket of your trousers and laid out on the table when you sit down to dinner. Due to its slim profile, Zavtra is invisible in the jeans pocket. Elastic elastic skin retains for a long time appearance.

The side and top sections of the wallet hold 10 bank or discount cards. Plus enough cash fits into the bill holder.

Zavtra is a stylish accessory for every day. All the necessary set of cards (bank cards, travel cards, discount cards) are always with you. If you want even more minimalism, let's move on to the next thing.

Zavtra Wallet Cover for iPhone

This is the first time I've ever used a smartphone wallet. Before that, I only had Wallet Cases - wallet cases.

The Zavtra overlay adhesive to the back cover of the iPhone protects from scratches and at the same time serves as a cardholder. Dual functionality in one piece.

The pocket will hold up to 5 cards. Zavtra stickers follow the shape of the phone, taking into account the cutout for the camera. If someone already has a cover, like mine, then the cover is glued to the back of the cover.

The thin cardholder is made of genuine leather and is available in five colors: black, brown, blue, orange and emerald green. It peels off easily and without traces. Options available for iPhone 5 / 5S / SE / 6 / 6S.

Document cover Zavtra

Another accessory from the Zavtra range is a stylish document cover with card pockets. Inside is a passport, bank "plastic", driver's license, insurance, MOT coupon or paper cash. To get the passport, we pull on the tab.

Protected from all sides genuine leather the most important document will retain the look and feel of the owner. The corners of the cover are rounded and neatly stitched around the perimeter. A handy thing when you need to get rid of unnecessary things in your bag. Or from the bag itself.

Nikolay Belousov & Co have chosen a successful concept of minimalistic Zavtra accessories, to which you emotionally attach at the level of tactile sensations and functionality. The team plans to create hand luggage. And this is the ideological "Everest". Hope to see the climb soon and test the bags / backpacks.

A promo code for a 15% discount on Zavtra accessories - ZAVTRA15

Buy:
- for 1690 rubles.
- for 1690 rubles.
- for 1990 rubles.

The Tomorrow line was founded by Nikolay Belousov. The first wallets made a splash and became very popular. When the iPhones appeared, the company decided to release a cover for them to add variety to the gadgets. Production began to expand and new accessories appeared on the market.

Enjoyme online store presents a large collection of Zavtra brand products. We offer fashion accessories at an affordable price. You will be able to appreciate all the benefits of stylish products.

Features of Tomorrow Products

Lovers of original things will appreciate the Zavtra wallets, which have an unusually attractive design, excellent quality and functionality. Each wallet allows you to store cards, bills and receipts in it, without worrying that valuable things will be lost somewhere. Customers will also be pleased with the excellent design that the product possesses. Each buyer can choose the right option for himself, regardless of age and taste, since our catalog includes many different models. To do this, you just need to use the services of the Angey store.

Also in the assortment you will find:

  • covers for iPhones;
  • convenient cardholder;
  • housekeeper;
  • minimalistic backpack;
  • covers for documents and more.

All accessories are very compact and handy. They can be carried in pockets. Tomorrow's products are intended for people who do not want to burden themselves with bulky things.

Any minimalistic Zavtra wallet or cardholder from our catalog will ensure the safety of your cards. For the manufacture of their products, manufacturers use a material that is resistant to wear, often leather. What makes their products different long term service, during which they do not lose their original appearance.

Find your accessory

The variety of presented bags, wallets, covers, cases and other products allows you to choose the right thing for people of any age. The modern accessory will emphasize business style men.

You can buy a Zavtra wallet from us at an attractive cost. It will be a wonderful gift for any person. The products of the Russian brand make life brighter and more comfortable. Make an application on the website of our store, and very soon the fashion accessory will be at your home. Payment is carried out in a convenient way for you.

A wallet is a pretty boring thing. If you are not a pickpocket or a seller of leather goods, then, most likely, you see at most one such accessory a day: your own. Its design does not really matter, its functionality decreases every day due to contactless payments and cards. In fact, an item for storing cash is required only because of the technological lag of the Russian-speaking space, where Apple Pay and plastic are still exotic.

In 2012, the founder of the online store, Nikolai Belousov, discovered a crowdfunding Kickstarter platform... The businessman enthusiastically began to support various high-tech projects. In the process, he noticed that overseas startups are constantly opening fundraising for the production of old, boring wallets.

Intrigued by what was happening, Belousov collected his own statistics. It turns out that from 2011 to 2015, an entire modern wallet industry grew quietly on Kickstarter. The most successful representatives are compact, thin and equipped with RFID-signal blocking, which protects cards from intruders.

There are two factors here. First, wallets are easy to manufacture, much less electronics. Secondly, there was a need for a slightly modified way of storing money and cards. Not radically different, but only adapted to the changing economy. But are new wallets needed in Russia? The answer to this question could only be obtained experimentally.

Crowdfunding in Russian

In the fall of 2014, the founder of Madrobots decided it was time to take action and create his own wallet that was in keeping with the spirit of the times. As partners, he attracted Ilya Petrov and Mikhail Geisherik. The prototypes took a whole year to develop. After a long preparation, the partners settled on two ideas: a compact wallet and a wallet-slip for a smartphone.

The reference point was the products of foreign Hardgraft and Bellroy. The first prototypes were made at a factory in China, but due to the collapsed ruble exchange rate, they had to turn to import substitution. Fortunately, there are suitable workshops in the Moscow region that can master the production of such accessories.

It was decided to launch the project on the Russian crowdfunding platform Boomstarter. At first it got the name WRBL (from wearable - "wearable gadget"), but then the name was changed to the optimistic and understandable Zavtra.

On October 1, 2015, just 10 hours after the launch of the campaign, 127 sponsors invested the required 100 thousand rubles. In five days, the figure doubled, and in a month increased fivefold. It turns out that the Russians needed minimalistic accessories, despite all the arguments against.

Eleven friends of Belousov

Again, the number of those who perceive the smartphone as an additional limb (the first cyborgs, according to Elon Musk) is growing. That is, the design of a case with a pocket for plastic cards and cash is actually safer.

The latest addition to the Zavtra family is for the iPhone 7 and 7 Plus. They were among the first accessories for the new Apple product in Russia.

To protect the smartphone from damage, the cases were made of leather and polycarbonate. The resulting durable case sits on the smartphone like a glove, does not play and does not try to slip. The card pocket is located on the back so as not to obstruct the camera lens.

The colors of the new covers are pleasing to the eye, as well as the quality of their work. Leather bumpers for iPhone are almost always available in brown or black. Topical pastel pink and mint used to be the domain of silicone and plastic. But it turned out that the skin of these shades looks very delicate and elegant.

What's in the plans

Naturally, having discovered the trend for minimalistic wallets, the Zavtra team is not going to stop. The planned additions to the Zavtra line include a bag for quadcopters, a case for action cameras, and even a waterproof wallet with a GPS tracker. Everything is made of high quality leather and made in Russia.

Personalization deserves special mention. During crowdfunding, it was offered to all backers, various inscriptions and logos were applied to wallets. Any wishes were fulfilled, up to mottos like “My life - my rules” and “Born to be wild”. Later, Otkritie Bank, AeroTaxi, Clinique, Megafon, Red Keds, IIDF companies used branding.

What does this story teach us? That any observation and good idea is the potential profit. While you are sitting and reading this article, the idea does not realize itself, and in the worst case, someone else will come to mind.

But even if you put off your plans again for later, Zavtra can always be bought in the Madrobots online store. Lifehacker readers Madrobots gives a 7% discount on the entire assortment with a promotional code LIFEHACKER... The discount is valid for 7 days from the date of publication of this article.

 

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