Shawarma trading - some tips for starting a business. Business plan: takeaway shawarma. Calculations and instructions for organizing a business Shawarma premises requirements

Open shawarma the task is not easy, it takes a lot of effort, but no one said it would be easy. The documentation takes up the most:

Permissions.
Documents for trade from the sanitary-epidemiological and fire services.
A document that confirms the assortment.
Product quality certificates.

In order to open a shawarma, purchase a pavilion or other structure, but to do this, contact local authorities for appropriate recommendations. Develop a menu concept, then it will be clear what kind of gradients are and how many are needed for normal operation. Buy already pickled raw materials, but keep them for a long time, they will spoil, especially in summer, immediately prepare a dish from them. If you know what the turnover is, then it will be easier to arrange supplies. It is best to purchase and marinate it yourself, but not all at once, in parts, depending on the number of clients. There are different structures in which food is sold.

Advantages of stalls in trade:

Detached building.
Land lease from the administration.
The inspection will only take place after a year, or if a complaint has been received against you.
If you register a stall on wheels, it is a vehicle.

Decide where you will sell the product. The wrong choice of location will lead to disaster. Before concluding a contract, ask to see the contract with the city government.

The cost of equipment depends on the country of manufacture, foreign equipment is more expensive, ours is an order of magnitude less. Having agreed with suppliers, received all permits, set up a stall - recruit workers. Check the work of the cook, try the dishes, and only then make a discovery and invite customers.

What do you need to open a shawarma

To start selling shawarma, finance is required. In order to understand whether you should take out a loan, and what amount of capital you will need, roughly calculate on paper how much and what you need. No one can answer exactly how much money it will take to open a shawarma shop, because it all depends on the city of sale, competition, where you will place sales and many other factors.

You can get money to open a shawarma stall:

Take a loan from a bank. When signing a contract, read it very carefully; if you know a lawyer, call him with you.
Investment. Finding an investor who will invest is not easy. An excellent option for a business partner.
Government assistance.

You, as the owner, must understand what will be placed in the stall or kiosk, how the kitchen will work, how the equipment works, observe the work of the sellers and the cook, whether they are doing everything correctly, whether they are not violating the technological process, and whether they are following safety precautions. For a novice businessman, it is important to understand what kind of design this will be. It is best to choose a place where there are many educational institutions and business centers.

When thinking about opening a shawarma, make it so that you can, for example, place tables in the summer near the stall for convenience in the summer, and if you work in the winter, the room should be prepared for this.

The most important component for any business is new customers. Shawarma is a food that people most often buy for a snack or to enjoy. A good option would be to make a website for your products so that your customers can learn about it and get acquainted with the range. You don't need a lot of staff; a few cooks and an accountant will be enough.

For normal operation, purchase the following equipment:
A grill on which meat is fried.
A refrigerator in which you will store food.
Work surface for the seller;
Sink with washbasin.
Cash register.
Microwave.
Bedside tables for storing equipment.

Connect your commercial premises to electricity and water supply.

Do you eat shawarma, but you don’t like where it is prepared, under what conditions, and where it is sold? There is only one way out - start cooking shawarma yourself. This way you will be able to control the entire process, monitor the quality of the products, select a team of chefs, and be confident in the products you sell.

Do you want to sell shawarma? This product is tasty if prepared from fresh ingredients on new equipment and in premises that comply with safety regulations. To open a shawarma, draw up a rough plan for the implementation of your project. You have a clear understanding of where you will produce the product and who your customers will be.

To identify your competitors, you can simply walk near metro stations and see how it is prepared. They do this not always well, and in violation of all possible norms. Shawarma or shawarma is a popular product that came to us from the Middle East. Quite inconspicuously, beef with vegetables rolled into a flatbread began to be in demand. The secret to success is delicious, comfortable and possible to eat on the go.

For the dish, choose only fresh pita bread. If it is stale, it is no longer good. It will explode and burst. By the way, in order for it to stay longer, as it turns out, it needs to be frozen! Before cooking, remove from the freezer and place in the refrigerator to thaw. The sauce makes a lot of sense. Naturally, they use mayonnaise or ketchup. But if you have time, make the sauces yourself.

For cooking they use 2 sauces - snow-white garlic and spicy scarlet. Wrap the filling correctly so the shawarma will not fall apart! Spread the lavash sheet and moisten it with a little water and lemon juice. Spread white sauce in the middle and place vegetables on top. Pour the sauce over and add the meat. Sprinkle ketchup on top of everything. To start, overlap the filling with short edges and then roll up like a log. If the shawarma has cooled down, do not reheat it, it will leak and fall apart. Heat in a frying pan without using oil.

To open a shawarma, if you really want to make a business out of it and make a profit, you will have to delve into all the processes. Let's look at how to prepare shawarma. From the very beginning it was called “shawarma”. It was prepared exclusively from calf and lamb meat, but the Turks introduced chicken into the traditional recipe. The main ingredients are meat with spices. It is prepared on special equipment that rotates.

The meat is marinated and overlapped on a needle for frying. Shawarma cooked over coals tastes best. Take the meat from the thigh, sprinkle it with spices, marinate for several hours. The main spice is turmeric and paprika, you can add cardamom, pepper or curry. This is a dish that is popular in our country.

The main dish should be tasty because the profitability of the business depends on it. You can diversify the list of dishes by making it with different flavors, from different types of meat seasoned with different flavors at the request of the client. Buy only fresh meat that will not sit in the refrigerator for a long time, but will go straight to cooking.

Equipment for preparing shawarma:

Electric grill.
Refrigerator for storing meat.
Microwave.
Burner for your grill.

What you need to open a shawarma

Open a shawarma stall at first glance it’s simple, but the most difficult thing is to get permission from the fire, sanitary, and tax services. The most important document for opening is permits from the sanitary and epidemiological service and fire safety. Upon completion of the inspection, begin purchasing equipment and selecting personnel.

First, find a vantage point. The main mistake of most businessmen is to find or pay money to rent space in a business center or other premises. The disadvantages of this approach are the high cost of rent, you will need to obtain permission from the SES and fire service. It is best to install a stall on a plot of land, rent it, or buy a mobile structure, this is much more profitable and cheaper.

Next, you will create a product range, a list of raw materials, and plan processes. Make different fillings so you have a lot of variety. There are many options for the filling. You can buy meat and cut and marinate it yourself, which will be much more profitable and cheaper. You need to buy a refrigerator, or refrigerator, grill, kitchen utensils, microwave.
The production of the product should be carried out by a chef who loves to do it, because tasty is the key to good sales.

The cooking technology includes the following steps:

Slice the meat thinly.

Thread overlapping onto skewer.

Cut the meat into small pieces.

Place all ingredients on pita bread.

Fry everything in oil.

Sell the product in branded packages. This will be very convenient for both you and your clients.

How much does it cost to open a shawarma

Opening your own business project requires a capital investment of money. The initial cost of investment depends on where you will open the sale of shawarma, how long it will take to register, whether you will pay for rented land, what equipment you purchase, and many other nuances.

Advantages:

Small investment to get started.
Find a shawarma chef.
Easy registration.

Flaws:

Big competition.
The products are prepared from perishable products.

Features of opening a shawarma stall

For lovers of oriental cuisine, opening a stall selling shawarma is a real holiday. But they will only buy a product from you if it is made from fresh meat and is very tasty.

A special feature of the development of such a business is the time spent on paperwork. A good location, delicious shawarma and reasonable price are the main components of success.

To succeed in business you need:

Selected location
Great service.
For success:
Quality products.
Varied assortment.
Purity.
Integrity.
Discounts.
Good prices.

The main feature of trade is the success of the business, which depends on the flow of people.

Shawarma business plan

Shawarma business plan– this is a clear understanding of how much money will be used for what. The approximate time to launch such a project is 3 months. To speed up the time, you can hire a lawyer who will deal with obtaining permits from authorities. It will take you 2 months to buy a stall, rent land and invite staff.

This document describes:

Goals and objectives.
A short summary of the entire document.
Analysis of the market for services for the sale of shawarma can be characterized both by city and country.

To highlight your competitors, it is also advisable to make a brief description of their negative aspects in their work, how and with what they attract customers, due to what. To do this, it is advisable to look into some of them, eat, watch how the chef works, evaluate how shawarma is made, look at the menu, and note important dishes for yourself.

It’s very good to ask a question when ordering: what would you recommend to me, or what filling do you have the most delicious shawarma with, how long does it take to prepare it. The most important factor when purchasing is whether the seller has change.

Development strategy:

Shawarma price. Calculate the approximate cost of products with different fillings. Make it a little lower than in other places.
Product.

Create a menu and add variety to it. In addition to the main thing - shawarma, sell juices, mineral water, soft drinks, this way you will have more customers. For example, while the buyer is waiting for an order, give him a questionnaire with a number of questions:

You like our products.
For you to add to the range.
What fillings would you like to try shawarma with?
You are satisfied with the location of our stall.
Where would you like our stall to open again?
Would it be convenient for you if we sat down and launched shawarma delivery?
By asking such questions, you will be able to identify customer needs and make your business work according to the needs of your customers.

Sales. Set working hours and days off, if any. How many people do you need for the job?
Advertising. How will you inform existing and potential consumers of your products about your new products, promotions, etc. This is very economical, because when opening such a business, you do not need to do an advertising campaign. The client will make it himself when he comes for shawarma next time. If you want to use advertising methods, here are the main ones:

a) Distribution of flyers.
b) Group on social networks, filling it with information, holding sweepstakes.
Make financial calculations (cost of rent, equipment, staff salaries, costs of paperwork, as well as an approximate calculation of prices, costs and advertising).

Stages of implementation of the shawarma business plan:

Register businesses and obtain permits.
Rent a stall.
Purchase equipment and furniture.
Recruit staff.
Open the stall.

Stages of a business plan for opening a shawarma:

Registering your business

You need to register as a private entrepreneur and think about which taxation system is best to choose. You can also purge soft drinks and other food items. You will be included in a unified register and registered.

Place for sale

To sell shawarma, you can buy a ready-made stall and set it up, or pay for an existing one. The second option is much simpler, because you do not need permission from the local government, the owner already has it.

Permissions

Choose the city center.
Near educational institutions.
Near markets and bazaars.
In the vicinity of parks and places of entertainment for a large number of people

Equipment

For delicious shawarma you need high-quality equipment.

Grill. A gas grill is more economical, but its use requires permission from the gas service. It is also recommended to use an electric one.
Grill burners
Fridge. It is mandatory, because without it you will not receive permission from the SES.

Recruitment

In order to determine what personnel you need, first determine their work schedule. Shawarma sales staff:

Cook.
Seller (1-2).
Accountant.
Cleaning woman.

Issue health certificates for all employees and conduct safety inspections. Friendly service is a guarantee of good work and a positive image.

An important factor is the appearance of the stall or kiosk. They can be very comfortable and functional. The sign should be visible from all sides, but make sure that it does not look too provocative. It will be warm in winter and not hot in summer. The cost of a trade kiosk is significantly less than building your own store.

You can also buy a trade stall, and it will be immediately delivered to the site, or you can develop an individual project, but this will take time. The cost is less than what it would cost you to rebuild. Depending on the size of the building, total area and internal content. According to its functional purpose, it can be mobile or stationary. By type of outer cladding and metal frame.

Price may vary. A stall is a building that consists mainly of 1 floor, and everything you need is inside: kitchen, restroom, storage room, etc. The cost depends on many factors, mainly the materials used and the internal contents. You can see the approximate cost on the companies' websites. The area, the complexity of the design, all affect the price. The standard size of the structure does not change and, accordingly, the price from different companies is almost the same.

To sell shawarma, the price of an ordinary stall will be much less than if you order it for work in the winter, because then the cost will depend on whether there is heating installed there, whether it is insulated.

Practicality, durability and versatility of use, comfort, due to this they have a long service life. The production time is at least two weeks, it all depends on the area, number of windows, and design. It can be placed in a small area and still work in it comfortably.

An excellent option is a trade pavilion. You can also sell shawarma there. Setting up premises that have already been purchased in advance is much more profitable than renting square meters in a shopping center. When developing a model, we can choose the size, wall thickness, color, and insulation. The most important thing in the construction process is to make the conditions for the working personnel comfortable.

When choosing a shawarma stall, pay attention to companies that have their own production facilities. An enterprise that, regardless of its contractors, is reliable. He will never have problems with materials, and the order is completed within the specified time frame. The main advantage will be a huge selection and an individual approach to the client.

Stalls come in standard sizes and take anywhere from a few days to a week or two to make. Inside there is thermal insulation, the walls are lined with clapboards, a moisture-resistant floor and electrical wiring. Taking into account all these nuances, you can safely purchase a premises and sell your products every year, regardless of weather conditions, be it frost, wind, or heat.

Business shawarma- this is very popular now. The investment pays off due to the highest demand. The high degree of competition at this stage provides the key to generating income. A plan that includes costs for all items.

The popularity of fast food is easily explained by its affordable cost and large selection of all kinds of fast food dishes, which anyone can purchase at a time convenient for them. The shawarma business, due to the high consumer demand for this popular dish, can become a profitable activity. It can be opened without large initial investments.

Shawarma is easy to prepare, and purchasing the necessary products does not require large expenses. Most retail outlets offer their customers a variety of accompanying dishes and drinks, which increases income and makes the business attractive and stable.

What do you need to know before opening a shawarma business?

Before opening their own shawarma business, aspiring entrepreneurs should evaluate the advantages of this business, as well as be aware of its negative sides. This type of activity is distinguished by a stable income if properly organized, and you won’t need a lot of money at the start. The advantages of a shawarma business include:

the opportunity to work independently or as a franchise;
no difficulties in finding personnel;
no need to be tied to a specific place, since you can open a mobile shawarma on wheels;
quick return on investment;
the opportunity to open your own retail network, which will entail a multiple increase in profits.

Despite the obvious advantages of this type of activity, a novice entrepreneur should be aware of the pitfalls of the shawarma business. First of all, it should be noted that there is a high level of competition, especially when opening a retail outlet in places where there are competitors nearby.

To prepare street food, products with a short shelf life are used, so entrepreneurs are not able to save on purchasing goods in bulk. In addition, damaged goods must be disposed of, which entails inevitable losses.

It is important to understand that a business selling fast food is subject to a number of requirements from regulatory authorities (Rospotrebnadzor, SES and others), which must be strictly followed. If violations are detected at a retail outlet, you will have to pay a significant fine.

For these reasons, a new businessman must foresee possible risks and be prepared for low profits in the first months of work. Unfortunately, some sellers are not honest, so you should not exclude cases of theft on their part.

Now let’s look at the procedure for organizing an enterprise for selling instant food products. Shawarma certificates will be required for the sale of fast food and related products. Documents and necessary licenses can be obtained from local governments. In addition, appropriate permits from regulatory authorities will be required. They make it possible to legally freely sell food products in a specific place.

To open a shawarma stall, you will need a conclusion that the technological processes for preparing food products carried out at the facility comply with sanitary standards. They can be obtained from the SES by performing deratization, disinfection and disinfestation of the retail outlet.

The entrepreneur will need to enter into an agreement with municipal organizations that carry out waste removal. You should also know: in order to legally sell food products, the sales chef must have a medical book at his workplace.

Since the preparation of shawarma, hot drinks and other products will require the use of electricity and gas equipment, the appropriate permits from energy supply organizations should be obtained.

How to open a shawarma stall?

Let's take a closer look at each stage of opening this type of business.

Business registration

First, you need to register your activities with the Federal Tax Service as an individual entrepreneur. This will make it possible to legally engage in business, and also count on receiving UTII or paying taxes under a simplified scheme.

If you plan to sell alcohol, in this case the enterprise should be registered as a limited liability company (LLC). The entrepreneur must also acquire a cash register, which will allow him to legally trade in products.

When the enterprise is registered, it is necessary to rent a retail space or buy a stall. It is recommended to make repairs to the premises and equip them with appropriate equipment. After the preparatory work, the entrepreneur can contact the regulatory services to obtain permits to conduct commercial activities.

You should also contact Rospotrebnadzor to obtain permits for the installation of a retail pavilion in a certain location. If the land plot is municipally owned by city authorities, you should contact them with an application and conclude an appropriate lease agreement.

Important: the amount of organizational expenses for obtaining the necessary permits and certificates can amount to 20-25 thousand rubles, taking into account the registration of the enterprise with the tax service.

Choosing a case format

It is worth deciding on the format of doing business at the enterprise planning stage, since the type of retail premises, the choice of equipment and the methods of conducting a marketing policy directly depend on this:

If the production and sale of shawarma will be carried out in a separate room (trade pavilion, store), there is no way to do without permits from regulatory authorities. As practice shows, registering a business for this format is the most difficult in terms of time spent and meeting all the requirements of government services. However, if an entrepreneur manages to locate himself in a market pavilion, a shopping center or other places with a large number of people, success will not be long in coming.
When opening a fast food enterprise, the activities of which will be carried out in a stationary kiosk, you will not need to undergo many inspections by supervisory services. For example, inspections by the sanitary and epidemiological station or the Rospotrebnadzor service are carried out only after a year of commercial activity, provided that there are no complaints from customers about this outlet. If an entrepreneur wants to open a shawarma stall, he must remember the need to rent a plot of land from the city authorities. It is also worth knowing that its size in most cases is significantly less than the fee for space in a shopping center, so if you choose a good location on city streets, shawarma can bring in a very good income.
If an entrepreneur wants to open a mobile shawarma stall, then in addition to obtaining permits from regulatory authorities, the van will need to be registered with the traffic police. The main advantage of this format is that it is not tied to a specific location and the ability to install a mobile room anywhere in the locality. You won’t need to spend a lot of money on renting a van and equipment to start a business using this format.

Selecting a location

It is easy to guess that the success of an enterprise for the production and sale of shawarma will largely depend on the location of the retail location. The main rule for choosing it is the high traffic flow of people. If you install a premises for shawarma in the market, near train stations, schools and other educational institutions, a high (and most importantly - constant!) income will not take long to arrive. The same applies to the location of retail places near plants and factories, city entertainment centers, metro and other public places.

An entrepreneur must be prepared for the fact that there may already be competitors with similar products nearby. To stand out among them and attract more buyers, you will need:

ensure high quality of products sold;
offer prices lower than competitors;
install a bright informative sign, visible from a considerable distance;
expand the product range;
offer the buyer the best service conditions (branded packaging, home delivery of shawarma).

Important: the cost of renting a retail outlet (land plot) directly depends on its location. The closer it is to the center of the village, the higher the payment.

Purchase of equipment for shawarma

The technological process of preparing shawarma does not present any difficulties, however, this will require special equipment. An entrepreneur can purchase new equipment or used equipment, but in good condition.

You also need to know that domestically produced equipment is suitable for these purposes, which is 2-3 times cheaper than imported analogues. Here is an approximate list of equipment for a retail outlet:

vertical grill (electric or gas shawarma spit) – from 25 thousand rubles;
contact grill – 2-5 thousand rubles;
kitchen furniture – 15-20 thousand rubles;
machine for making tea and coffee – 7-10 thousand rubles.

In addition, you will need dishes and kitchen utensils (3 thousand rubles), uniforms for the cook and seller (3 thousand rubles each), napkins and packaging material (1 thousand rubles). Installing a cash register at a retail outlet costs 3 thousand rubles. Shawarma on coals is very popular, so you should think about purchasing a barbecue and equipping a special area for its installation.

Thus, to equip a stall with the necessary equipment at the initial stage, you will need about 70 thousand rubles (maybe more, depending on the prices of a particular device). With the development of the enterprise, in addition to the shawarma oven, it will be possible to purchase equipment for preparing sauces and equipment for hot baking (related dishes).

Hiring staff

Cooking shawarma and related dishes requires certain training from the staff of the outlet. Therefore, when choosing employees, you should pay attention to their level of professional training and work experience. An experienced specialist can prepare shawarma within a few minutes, which is very important for customer service.

Also, when hiring a person, you should pay attention to how well he knows how to handle equipment and make tasty shawarma that will not be too dry. It is enough to ask the applicant to make a dish using a shawarma making machine - it will not take much time, and this way you can verify his abilities.

Important: As practice shows, having a special education is not a prerequisite for a potential employee. With due diligence, you can learn how to prepare this simple appetizer very quickly.

It would be a good idea to check the applicant for the absence of dermatitis, since this is an important condition for working with food products and, of course, with customers. The employee is required to carry a health certificate confirming the ability to work in the catering industry.

The experience of the future employee also plays an important role, since working in a shawarma shop is associated with a certain stress, because a person will have to be in a stuffy stall, quickly prepare dishes, and also count money and give change to customers. As for the remuneration of employees, its value reaches 25 thousand rubles.

Advertising of the establishment

As practice shows, traditional advertising methods do a poor job of attracting customers to shawarma outlets. Usually buyers know that it is prepared deliciously in a particular place, so they buy it there. Many consumers purchase fast food dishes from some stall only because it happens to be nearby, and they are simply too lazy to go to their favorite fast food pavilion.

As a rule, funds invested in business development quickly pay for themselves, which allows entrepreneurs to scale their enterprise and open new retail outlets. A network of shawarma stalls becomes quickly recognizable among the population, which is also an effective element of self-promotion. For a brand to become popular, it is necessary to come up with an interesting slogan, make the dishes tasty and inexpensive, and provide high-level customer service.

The appearance of the outlet must also be appropriate - the exterior of the stall and the presence of advertising banners must tell the person that here he can buy delicious shawarma, other tasty fast food dishes and drink hot or cold drinks. To increase the flow of clients, it also wouldn’t hurt to:

take part in fast food festivals and celebrations;
carry out various promotions for customers;
order sound advertising in the area of the city where the point of sale is located;
distribute discount coupons for products offered in public places.

How much does shawarma cost?

At the initial stages of work, entrepreneurs are interested in how much shawarma costs, what products should be purchased and how to calculate the cost of dishes. First of all, the price of the finished product will depend on the type of filling.

Today, fast food enterprises offer customers shawarma with pork, chicken, vegetables and other fillings, on which the selling price depends. Let's give a simple example of calculating the cost of a snack and the profitability of the business as a whole.

You can cook 20 kg of meat on a spit, while the total yield of shawarma servings is 135 pieces. To make one shawarma, you will need pita bread, vegetables and mayonnaise. As a result, the cost of a serving of snacks is about 30-40 rubles (including gas and electricity costs).

The average cost of shawarma is 100 rubles per serving. Let's assume that in 1 hour you can sell 5 pieces (excluding drinks and accompanying dishes). With a twelve-hour working day, the revenue will be 6 thousand rubles. As you can see, the profit from the sale of one portion is more than twice the cost of creating it.

How much does it cost to open a shawarma shop?

Above we have indicated an approximate list of prices for purchasing equipment and starting your own business. As practice shows, you can start with 180 thousand rubles (for obvious reasons, this amount can be much higher).

Most of the costs are directly related to payment for premises, electricity and gas bills, as well as employee salaries. Fixed expenses include the purchase of raw materials (meat, pita bread, mayonnaise, ketchup, vegetables, spices, drinks, etc.). Do not forget that taxes must be paid from the proceeds received.

Open a business on your own or as a franchise?

One of the profitable options for investing your own funds would be opening a shawarma franchise. First, an entrepreneur needs to choose a franchisor - a company that offers franchisees favorable conditions for cooperation under its own brand. Among the well-known brands we should highlight “Shaverma in St. Petersburg”, “Uncle Doner”, “Cheburechnaya USSR”, “Lunch Express”, “Brynza” and others.

Having decided on the choice of a franchisor company, it is very important to conduct an analysis of the competitor market and consumer demand in the area where it is planned to open a retail outlet. Then you should carefully consider the possible location of the pavilion or stall.

Important: when recruiting personnel, you must first of all find employees (without work experience possible) who will take their responsibilities responsibly. Most franchisors train the staff of their franchisees, so people willing to work can quickly learn how to prepare a signature snack and serve customers professionally.

A franchise allows you to quickly achieve a tangible income, provided you have about 250-300 thousand rubles at the start. Conclusions about whether to open a business on your own or work as a franchise can only be made after careful monitoring of the market and taking into account possible risks.

How to open a shawarma - business plan

The success of an enterprise selling shawarma and related food products largely depends on a well-written business plan, which will allow you to calculate the costs of starting a business and find out the estimated income. So, the costs of opening a stall will be:

10 thousand rubles – registration of the enterprise with the Federal Tax Service;
10-15 thousand rubles – obtaining permits;
25-30 thousand rubles – rent of a stall, premises of a trade pavilion;
70-100 thousand rubles – purchase of equipment;
50 thousand rubles – advertising of the enterprise;
40 thousand rubles – salary for two sellers;
10-15 thousand rubles – the first purchase of raw materials.

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Thus, to open a business producing and selling shawarma, you will need about 170-260 thousand rubles. This amount may vary significantly due to the type of equipment purchased, type of business (franchise or independent organization), location of the outlet, region and other factors.

In contact with

Open shawarma the task is not easy, it takes a lot of effort, but no one said it would be easy. The documentation takes up the most:

Permissions.
Documents for trade from the sanitary-epidemiological and fire services.
A document that confirms the assortment.
Product quality certificates.

Advantages of stalls in trade:

Detached building.
Land lease from the administration.
The inspection will only take place after a year, or if a complaint has been received against you.
If you register a stall on wheels, it is a vehicle.

Decide where you will sell the product. The wrong choice of location will lead to disaster. Before concluding a contract, ask to see the contract with the city government.

What do you need to open a shawarma

You can get money to open a shawarma stall:

Take a loan from a bank. When signing a contract, read it very carefully; if you know a lawyer, call him with you.
Investment. Finding an investor who will invest is not easy. An excellent option for a business partner.
Government assistance.

For normal operation, purchase the following equipment:
A grill on which meat is fried.
A refrigerator in which you will store food.
Work surface for the seller;
Sink with washbasin.
Cash register.
Microwave.
Bedside tables for storing equipment.

Connect your commercial premises to electricity and water supply.

How to open a shawarma

Equipment for preparing shawarma:

Electric grill.
Refrigerator for storing meat.
Microwave.
Burner for your grill.

Select your staff carefully, preferably with experience working in restaurants. The head chef must cook shawarma quickly and tasty. Read also: How to open a healthy food cafe.

What you need to open a shawarma

The production of the product should be carried out by a chef who loves to do it, because tasty is the key to good sales.

The cooking technology includes the following steps:

Slice the meat thinly.

Thread overlapping onto skewer.

Cut the meat into small pieces.

Place all ingredients on pita bread.

Fry everything in oil.

Sell the product in branded packages. This will be very convenient for both you and your clients.

How much does it cost to open a shawarma

Advantages:

Small investment to get started.
Find a shawarma chef.
Easy registration.

Flaws:

Big competition.
The products are prepared from perishable products.

Features of opening a shawarma stall

For lovers of oriental cuisine, opening a stall selling shawarma is a real holiday. But they will only buy a product from you if it is made from fresh meat and is very tasty.

A special feature of the development of such a business is the time spent on paperwork. A good location, delicious shawarma and reasonable price are the main components of success.

To succeed in business you need:

Selected location
Great service.
For success:
Quality products.
Varied assortment.
Purity.
Integrity.
Discounts.
Good prices.

The main feature of trade is the success of the business, which depends on the flow of people.

Shawarma business plan

This document describes:

Goals and objectives.
A short summary of the entire document.
Analysis of the market for services for the sale of shawarma can be characterized both by city and country.

Development strategy:

Shawarma price. Calculate the approximate cost of products with different fillings. Make it a little lower than in other places.
Product.

You like our products.
For you to add to the range.
What fillings would you like to try shawarma with?
You are satisfied with the location of our stall.
Where would you like our stall to open again?
Would it be convenient for you if we sat down and launched shawarma delivery?
By asking such questions, you will be able to identify customer needs and make your business work according to the needs of your customers.

Sales. Set working hours and days off, if any. How many people do you need for the job?
Advertising. How will you inform existing and potential consumers of your products about your new products, promotions, etc. This is very economical, because when opening such a business, you do not need to do an advertising campaign. The client will make it himself when he comes for shawarma next time. If you want to use advertising methods, here are the main ones:

a) Distribution of flyers.
b) Group on social networks, filling it with information, holding sweepstakes.
Make financial calculations (cost of rent, equipment, staff salaries, costs of paperwork, as well as an approximate calculation of prices, costs and advertising).

Stages of implementation of the shawarma business plan:

Register businesses and obtain permits.
Rent a stall.
Purchase equipment and furniture.
Recruit staff.
Open the stall.

Stages of a business plan for opening a shawarma:

Registering your business

Place for sale

Permissions

The fire department will inspect the premises and issue safety recommendations. Read also: What is a franchise?

Choose the city center.
Near educational institutions.
Near markets and bazaars.
In the vicinity of parks and places of entertainment for a large number of people

Equipment

For delicious shawarma you need high-quality equipment.

Grill. A gas grill is more economical, but its use requires permission from the gas service. It is also recommended to use an electric one.
Grill burners
Fridge. It is mandatory, because without it you will not receive permission from the SES.

Recruitment

In order to determine what personnel you need, first determine their work schedule. Shawarma sales staff:

Cook.
Seller (1-2).
Accountant.
Cleaning woman.

Issue health certificates for all employees and conduct safety inspections. Friendly service is a guarantee of good work and a positive image.

In this material:

What does it take to open a shawarma shop and ensure an influx of profit? The fast pace of modern life does not always allow for enough time for lunch, so many are content with quick snacks on the run, preferring nourishing and tasty fast food. Everyone will love fried meat mixed with chopped vegetables, delicious sauce and a variety of seasonings, carefully wrapped in pita bread. Nutritious and satisfying shawarma sells out quite quickly, so you should think about opening your own business in this area.

Choosing a location for implementation

This type of business activity does not require exorbitant capital investments. Significant demand for shawarma contributes to an increase in the quantity of goods offered; income will increase over time. An advantage can be considered the mobility of the point of sale; usually a mobile tent or a stationary stall is chosen for selling goods. You can develop a profitable project with the help of a specialist, but if you have certain knowledge and skills, it won’t be difficult to do it yourself.

Opening your own point is possible in the following formats:

a mobile tent that allows you to change its location;
kiosk - a permanent point;
a mini-snack bar where, in addition to shawarma, various drinks or other types of fast food are offered.

The territorial location of the future stall plays a big role in the success of sales. It is better to sell products in crowded places where there are many potential buyers. These can be places of arrival and departure of people, educational institutions, bus stops, commercial buildings, parks and attractions.

It is possible to organize the sale of shawarma at the market itself or near it, but there will be a decrease in the number of buyers since the closure of the market. You can rent premises inside shopping centers, but in this case you will have to make a decent financial investment in renting the pavilion, which will also reduce the amount of profit. It is better not to install a stall near other points offering fast food, as the sales volume will be lower.

Documentation and required permissions

Before registering a business, you need to decide what documents you need to have to open a shawarma shop. Having collected all the documentation, you need to register as an individual entrepreneur or LLC. The first is preferable due to saving money and time. If you want to sell alcoholic products together with the sale of shawarma, it is better to register as a limited liability company.

Having decided on the location of the future business, it is necessary to obtain permits from the SES and fire service, confirming the fulfillment of all regulatory requirements. You will have to pre-conclude a service agreement with these government agencies. Failure to meet all the conditions for obtaining permits entails lengthy paperwork, which can delay the opening of your own business for many months.

Before visiting the sanitary and epidemiological station, it is imperative to check the conditions under which the products used for making dishes are stored. The entire list can be provided by the SES upon personal contact. Before inspection, you must pay a state fee. It is necessary to obtain permission from the environmental service. If you meet all the requirements, it takes a small amount of time to complete the documents.

Purchasing equipment and hiring personnel

An expensive step is the purchase of equipment for preparing fast food, storing raw materials and finished products. To organize a retail outlet selling shawarma, you need the following equipment:

an electric grill for roasting meat and a burner for it; an alternative to it is a gas grill;
refrigeration chambers purchased taking into account the requirements of the SES;
microwave oven for heating the finished product;
cash machine.

To organize your workspace, you need to purchase a table, cabinets, and the necessary kitchen utensils. You should make sure in advance that electricity and water are connected to the outlet. When choosing equipment, you need to pay attention to comfort and safety of use, functionality. The cost of the purchased equipment will depend on these criteria.

You should not overpay to foreign suppliers if there is a high-quality analogue on the domestic market that is several times cheaper.

Chefs are required for high-quality and productive work. You need to hire at least two people, replacing each other. They need to undergo a special medical examination and hygienic certification; the test results will be indicated in the medical records. The profitability of the enterprise as a whole will largely depend on their experience and professionalism, so it is advisable that they have the appropriate education and at least some experience in preparing shawarma.

Purchase of raw materials and payback

It is impossible to open a shawarma business without the necessary raw materials. Therefore, planning includes finding suppliers of tasty and high-quality raw materials. Large purchases require a permanent supplier who can provide small discounts and bonuses to loyal customers. Within six months from the start of activity, the invested costs will be gradually reimbursed, and then the period of receiving net profit from the sale of shawarma will begin.

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