Business plan kids cafe in a small town. How to open a children's cafe from scratch. Children's café financial plan

Absolute majority parents are ready for the pleasure of their child for almost everything. Of course, which mom agrees to stay at home when the child is bored? A much better option would be a trip with the baby to a park or cafe, where he can play interesting games with his peers.

True, the weather does not always allow spending time on the street. Unfortunately, not every city has children's cafes. And as a conclusion from this it follows that the opening of such an institution will be very profitable.

Where to start

Of course, choosing the right place. The best option would be the area in which children's institutions are concentrated. In view there are hospitals and clinics, kindergartens and schools.

After visiting such places, the child will certainly want to eat. And an institution designed for kids will be very handy.

Buildings located close to parks and children's shops are also great.

IP or LLC

After a suitable area for a children's cafe is selected, the business should be registered.

This process can take a lot of time and nerves. Firstly, the cafe is a food center, and secondly, the institution is intended for kids.

Checks and permits by the fire department and SES will be essential. Naturally, it will be necessary to register trading activities and obtain IP status. But this, let’s say, is the technical part of the question.

What should be a children's cafe

As for the children's cafe itself, here it is necessary to think over not only the location. The design of the room and its general atmosphere should be appropriate.

That is, standard tables and chairs will not work, even if the walls are painted with bright paint. A children's cafe, from which serious profits are expected, should be extraordinary.

Children should be eager to visit him again.. For this, one should not spare funds and imagination. A magical land, albeit small, can be created by everyone.

Be sure to take care of the seats for children and parents, which will be comfortable for both the first and second. A game corner in which you can have fun should be equipped with a large number of educational toys.

The place should be safe, bright and very spacious so that several kids can fit in it at once. Parents will surely appreciate the children's, if there is a teacher. Under his supervision, you can leave a child - and adults have a rest, and children usefully spend time.

Children's cafe menu

As for the menu, then it should not be ordinary. It should combine dishes of ordinary cuisine with children. You can come up with unusual names.

for instance, it will be much more interesting for children to order a “Porridge from Masha’s cow” than “Millet porridge with milk”.

Naturally, there should be sweets and drinks. All dishes should be decorated unusual, colorful. They will arouse interest and desire to try.

Staff

If you return to the staff, then it is worth thinking about hiring animators in costumes of fairy-tale characters. This creates the atmosphere of the holiday, so beloved by children. You can create theme days that will be dedicated to a specific cartoon or fairytale hero.

So you can increase attendance, because some children are delighted with Luntik, others from Kolobok. Naturally, the parents of the child’s addiction know and simply can’t refuse him access to the institution.

In general, a children's cafe can be developed indefinitely. The main thing is to take into account the wishes of children and look back at competitors - an excellent cafe in all respects will obviously be a success.

There are many catering establishments, but not all of them are suitable for visiting with children. Today, those in which the child can not only have a tasty and safe meal, but also celebrate his birthday, play with animators, participate in a children's theme party, etc. are especially in demand. To successfully compete with fast food chains, you need to take into account their advantages and disadvantages, as well as analyze the positive experience of entrepreneurs who have implemented projects for children's cafes from scratch.

The legislation does not subdivide catering enterprises into “children's” and “for adults”, however, there are nuances, and it is necessary to understand those who are looking for an answer to the question of how to open a children's cafe from scratch.

Forecasts and Prospects

How promising is the idea of \u200b\u200bcreating a cafe for children, which is quite expensive to invest, but it does not immediately start to make a profit?

The market capacity can be represented by birth statistics (see Fig. 1). As can be seen from the graph, the measures taken by the government to level the demographic situation have a positive effect, despite the economic crisis. By 2025, the birth rate is expected to approach the indicators of the mid-80s, when its surge was observed. This means that in the near future, all areas of business related to motherhood and childhood will be in demand by society.

So, the market of goods for children from 2009 to 2012. grew by $ 32 billion, that is, in difficult times, parents prefer to save on their own needs, but not on children. By the way, most visitors to catering establishments, according to market research, are also people with children (see Fig. 2)

In large settlements, family confectioneries, canteens, fast food enterprises equipped with highchairs and offering a special menu for young visitors, as well as focused only on children, are becoming increasingly popular. For example, in the Nizhny Novgorod region, 83 such enterprises are actively promoting their services. Most of them are franchised: sushi bars Yakitoriya and Sushimin, cafe New York, etc.

Fast food or “proper nutrition”?

According to sociological studies, in 2015, the demand for fast-food restaurant services prevailed in the catering market in Russia (see Fig. 3).

Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, Chocolate, Rostiks, Baskin Robbins and others offering a branded range of dishes and services.

The largest research holding Romir in 2012 revealed the TOP-10 factors of attractiveness of fast food establishments, popular with parents with children, and market leaders by these indicators (see Table 1)

Table 1. The attractiveness factors of catering in Russia *


Value for money	"Baby Potato"
Food quality	"Il Patio"
Polite and friendly staff	"Sushi Planet"
Affordability	"Baby Potato"
Quality drinks	"Il Patio", "Chocolate Girl", "Coffee House"
Assortment of dishes	“Chocolate Girl”, “Il Patio”, “Planet Sushi”
Service speed	Baby Potato and Baskin Robbins
General atmosphere	"Sushi Planet"
Waiter's knowledge of menu dishes	“Planet Sushi”, “Chocolate Girl”
Comfortable interior	"Sushi Planet"

* The study was conducted in cities of 8 federal districts with a population of 100 thousand people or more. The sample is 1,000 people. at the age of 16 to 50 years.

It is noteworthy that the factor of having a menu for children was not among the ten most significant, although McDonald's top attendance rating relies specifically on small visitors and successfully deals not only with food, but also with the sale of toys in Happy Mil sets.

The success factors of fast food chains need to be considered for those who plan to open their own family cafe. However, in recent years, society is increasingly leaning towards healthy, natural foods:

“The principle is less - more recently found in catering organizations - to eat simply and quickly. This is a shorter menu, reduced portions, the ability to vary their size, change the menu taking into account personal preferences, which allows us to focus on the uniqueness of dishes. ”
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young Scientist. - 2016. - No. 8)

Thus, you can start a business using ready-made models (by franchise), or establish your own brand on the principles of natural baby food.

Cafe Requirements for Children

Not all entrepreneurs know exactly what it takes to open a children's cafe; most of the doubts are connected with the requirements of regulatory authorities: is there any specificity in this?

No, lawyers answer. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, because in any case, your clients will be adults - parents who are responsible for the children. You, in turn, are responsible to them for the quality of food and the provision of services.

Here are the regulations that you will be guided by:

Law on Consumer Protection
Government Decision No. 1036 “On the Approval of the Rules for the Provision of Catering Services” (from 08.15.1997)
Decree of the Chief State Sanitary Doctor of the Russian Federation No. 31 “On the Enactment of Sanitary Rules” (dated 08.11.2001)
Government Decision No. 584 “On the Notification Procedure for Starting the Implementation of Certain Types of Entrepreneurial Activities” (dated July 16, 2009)

Important! This list of documents reflects the requirements of Rospotrebnadzor and other instances of a cafe, which does not imply an “adult” assortment, including alcohol-containing drinks and alcohol. This type of activity does not require licensing.

You can collect permits for opening a children's cafe yourself or entrust this to a law firm. Its content and speed of registration will depend on the choice of premises.

There are two options: rent a room adapted for public catering or equip it yourself. Each has its own advantages and disadvantages (see Table 2)

Table 2. Rent a finished room or create it "from scratch"?

Adapted for cafe	The room "from scratch"
cost savings, as the entire "infrastructure" is prepared: equipped kitchen, toilets, emergency exits, ventilation, etc. saving time for coordination with regulatory authorities: you can take the documentation from the owner, go through the authorities (Rospotrebnadzor, firefighters, power supply, water supply, etc.) with a lease agreement and reissue it for yourself	freedom to choose a concept: you are not limited in design and technological solutions
restrictions in choosing a concept. For example, in a former restaurant (dining room) for adults, there may not be space for a game room	repair costs in accordance with the selected concept and the design of permits payment for connecting to utility systems, etc.

Practitioners advise: if you decide to open an enterprise in a room that is not suitable for public catering, agree in advance with the owner on a long-term lease and include the costs of repair, re-equipment and re-registration in the rent.

Family club

The most risk-free project is franchised, but before the franchise appears, someone must first implement the concept. Today, more and more entrepreneurs embody original ideas. For example, two successful business women figured out how to open a children's cafe with a games room in the Ribambelle club they created (the forbes.ru portal told readers about it).

The concept was invented by young mothers Yu. Fedorishina and O. Musakhanova and implemented in 2013. A room that was not adapted for catering was chosen for the club, so its equipment took more money than originally planned: for example, it was necessary to lay communications under the kitchen.

Those who open such a business, girls are advised from the very beginning to check all the calculations of the hired "experts", as they have repeatedly had to deal with overstatement of estimates. For example, firefighters set an estimate of 2 million, but in the end, the costs amounted to 1 million rubles.

The total cost of opening a family club with a hall for eating and a gaming area of \u200b\u200b800 m in a large shopping center costs, according to the estimates of startups, about 700 thousand euros.

A number of innovations were immediately introduced at Ribambelle, which allowed them to compete successfully with other enterprises:

ban on fast food
strict requirements for maintaining the beneficial properties of products in the menu for children
adaptation of popular dishes for children (kids want to be like adults!)
emphasis on celebrations and cooking classes for children and their parents
the presence of a game room in the form of a children's town with animators
catering

In 2014, the girls reached a monthly profit of 11 million rubles, but for the first 2 years, according to their admission, they were not able to return the starting investments. Today, those who are close to the idea of \u200b\u200bRibambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.

Children's cafe in the zoo

Cafe for children can be a good addition to the existing business. In Nizhny Novgorod, this is organized on the territory of the Limpopo private zoo. Its owner V. Gerasichkin has several “adult” projects on his account.

In an interview with the Arsenal of the Entrepreneur (No. 10, 2010), he answered the question about the profitability of the enterprise:

“... It’s really impossible to earn big money at a children's cafe, so this topic is not interesting to business sharks. But if you have a thriving business and you have the opportunity to conduct a project without raising high interest rates, you can create conditions for children to celebrate birthdays in cafes and meet with classmates. ”

A distinctive feature of catering in the zoo is seasonality: the hottest time is summer and early autumn. Hence the format is a small patisserie or street restaurant with a children's menu. Entertainment is nearby: these are animals that can be fed, and some can talk to, and attractions. At the peak of summer attendance, it is possible to earn funds that help maintain the business in the autumn-winter lull.

These examples show that with proper organization, a business that is not very profitable at first glance, in reality, can bring not only income, but also pleasure to its owner.

Despite the large number of catering establishments in our country, there is a lack of specialized cafes for children, especially for medium and small cities. Such places for young visitors are very popular, and there is a very reasonable explanation.

In children's cafes everything is thought out - a bright colorful design, comfortable ergonomic furniture, a menu that includes the favorite treats of the kids and, of course, entertainment programs, from which visitors get an unforgettable experience. Demand for entertainment outlets for children is very high. This fact should attract the attention of novice entrepreneurs, since with the proper organization of the cafe, its activities can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the features of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic beverages and tobacco products. It is known that it is alcohol and cigarettes that make the owners of entertainment establishments a good profit. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend substantial money on the purchase of appropriate licenses.

It is also worth considering the features of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a children's audience. The list of dishes should include milkshakes, juices, carbonated drinks, desserts and salads of exotic fruits that are loved by children.

As practice shows, children spend most of their time in cafes playing games and taking part in fun shows. Animator programs are particularly successful, so businessmen should pay special attention to the selection of professionals who can provide interesting and exciting shows.

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such institutions, then develop their own project for a children's cafe and think through a list of unique services for potential visitors.

Business Registration

Cafe for children as a business is subject to mandatory registration with the tax service. If you plan to open a small business, it will be enough to formalize individual entrepreneurship. This procedure does not take much time, and its cost does not exceed 800 rubles.

For large cafes, LLC design is preferred. This will enable the entrepreneur to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee of 4 thousand rubles, as well as 10 thousand as the organization’s authorized capital.

Individual entrepreneurs can choose STS as a tax system, and UTII for companies registered as legal entities. After registration, the entrepreneur needs to obtain permits from regulatory organizations, such as:

Rospotrebnadzor;
fire inspection;
sanitary and epidemiological service.

It is worth taking permission from local authorities. Please note that a cafe for children, like other catering establishments, cannot work without quality certificates for toys and food. In addition, you will need to have in the package of required documents:

an agreement with the owner to rent a room;
work contracts with staff;
contracts with suppliers.

If an entrepreneur wants to open a bar from scratch, he must know that the presence of invoices and quality certificates for each food supply is a prerequisite for work. In addition, all employees are required to be at the workplace, having a sanitary record with them.

Important: depending on the type of activity, whether it is a children's cafe, a vegetable business or its own production, the entrepreneur needs to indicate when registering the OKVED. In this case, the code 55.30 - “The activity of restaurants and cafes” is suitable. Detailed information on the work of small and medium-sized enterprises (for example, how to pay taxes on salaries) can be found in the department of the Federal Tax Service when contacting the appropriate specialists.

Concept selection

The choice of the concept of the enterprise should be approached with particular responsibility, because not only its attendance, but also the level of income will depend on this. Cafe for young visitors is a special place where every child should enjoy the time spent, for which you need to create the necessary conditions. First of all, it is recommended to carefully consider the design of the room, the decor, the color scheme, and also correctly divide it into certain zones - areas for eating, conducting shows, game rooms, places for recreation.

Be sure to have to carefully work out the concept of a playground for young visitors. To make the pastime of children fun, you can organize:

attractions
a place for intellectual games;
amateur corner.

In addition, it is worth considering the option of organizing outdoor activities for visitors, for which it should be equipped with sports equipment, slides, carousels and a pool with balls. Please note that the playroom should provide a high level of safety for children, so the equipment must be selected with a soft finish that excludes injuries.

To effectively develop the concept of a children's cafe, a novice businessman can conduct an analysis of competing organizations and, based on the data received, come up with his own “highlight”. To do this, it is necessary to determine what kind of leisure time would be interesting for children and their parents, what dishes and drinks should be included in the menu, should it be worth focusing on the organization of full breakfasts and dinners. A businessman must understand that without a preliminary detailed analysis of this niche, investing his own funds will be pointless and risky.

Search for premises

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Internal areas should be at least 100 m? and include:

dining area;
venue of the games;
office space;
installation of attractions;
administration office;
the kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, it will be required to organize a platform for roller skating, installation of trampolines, slides, etc. You can open a cafe for children in the city shopping or entertainment center, on the ground floor of a suitable residential building, or look at a separate building for these purposes.

It is extremely important that the cafe can be easily reached, a spacious car parking should be located near it. It is also worth considering the possibility of implementing a thematic exterior design that will attract a large number of customers. An important point that you need to pay attention to when choosing a room for a cafe is the availability of good engineering communications. These include:

sewage system;
water pipes;
power grid and lighting system;
supply and exhaust ventilation;
fire alarm;
cCTV and security systems.

The electric system is subject to increased requirements, since it is required to withstand a significant consumer load, because a large amount of equipment will be connected to it. In a residential building, you can also open a cafe for children, but it should be borne in mind that the building should not be demolished. Such information can be obtained at the BTI and the city’s architecture department.

As a rule, in residential buildings they look for areas for opening such types of businesses as, for example, a grocery or tea shop, hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the rental price is low. SanPiN 2.3.6.1079-01 sets out the requirements for premises for catering establishments, which should be followed. As for the price for rental space, its average size is 120 thousand rubles. It is worth remembering the need for repairs, which will have to spend about 200 thousand rubles.

Equipment purchase

The purchase of equipment for a children's cafe will require considerable investments from the entrepreneur. To open a business, you need to equip the kitchen, gaming halls, purchase equipment, furniture, as well as auxiliary equipment. An approximate list of equipment may look as follows:

cookers;
cutting tables;
household appliances (meat grinder, coffee maker, apparatus for making milkshakes, mixer);
sinks;
tableware.

To equip the playing area, you will have to purchase furniture, paintings, attractions, play sets and equipment for entertainment (modules, slides, a pool with balls, trampolines). Without fail, the purchase of air conditioners, security systems and video surveillance should be included in the expense item. To equip a small cafe, the area of \u200b\u200bwhich does not exceed 100 m?, You need to spend at least 2.5 million rubles (for comparison, to equip a mini-bakery, you will need about 400 thousand rubles at the start).

Staff recruitment

Which employees are best invited to work in a cafe for children? If you plan to open a small institution, the staff will consist of the following specialists (with salary):

pastry chef (2 people) - 50 thousand rubles;
an employee of the gaming hall (2 people) - 30 thousand rubles;
bartender-waiter (2 people) - 40 thousand rubles;
cleaning lady (2 people) - 36 thousand rubles.

Total - the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), which can be remote specialists. Thus, the monthly cost of staff wages will amount to 206 thousand rubles.

Advertising campaign

What marketing strategy to use to effectively attract customers? Advertising is better to launch shortly before the opening of the cafe, so that the target audience knows in advance about the upcoming event. To disseminate information, the entrepreneur should use the media. In addition, a good result will give:

promotion of a children's cafe on the Internet;
placement of information on outdoor advertising elements (billboards, banners, banners);
distribution of flyers and leaflets in public places;
ads in public transport and metro.

Do not forget about creating a business card website for a cafe, where it is periodically recommended to publish all kinds of promotions for targeted visitors. The cost of an advertising campaign will be about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good way to attract the target audience to your business.

Children's cafe interior

Children love vibrant colors and beautiful pictures, so the design of the cafe should be developed in accordance with this feature. In many establishments, the walls are painted with saturated colors, while the images can be completely different. For example, thematic graffiti look good, as well as fabulous and animated characters. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be hurt.

The use of slippery flooring should be avoided, because the child may fall and hit during the game. When choosing furniture, you need to pay attention so that it is without sharp corners. It is better to buy tables with a rounded shape, and instead of chairs use soft sofas, ottomans or bean bags.

On the floors in the game rooms it’s good to lay soft mats, which will avoid injuries. It is important to provide good indoor lighting and create comfortable conditions for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe to a professional designer. The more comfortable it will be for young visitors, the more popular the cafe will gain.

Children's cafe business plan

To find out how much money will be needed at the start, to determine the monthly costs and possible income, you should develop a business plan for a children's cafe. Initial one-time investments include:

company registration with permits - 40 thousand rubles;
rent (100 m?) - 120 thousand rubles;
repair, designer services - 300 thousand rubles;
purchase of equipment - 2.5 million rubles;
advertising production (website, banners, banners, outdoor sign) - 200 thousand rubles;
purchase of the first batch of products - 100 thousand rubles;
other expenses - 100 thousand rubles.

Total - to open a cafe for children, you need to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

rent - 120 thousand rubles;
social contributions, taxes - 50 thousand rubles;
staff salaries - 206 thousand rubles;
utility bills - 20 thousand rubles;
food purchases - 150 thousand rubles;
other expenses - 15 thousand rubles.

Thus, an entrepreneur will have to pay 566 thousand rubles for the month of the cafe. Usually, when located inside the shopping center, the attendance of the institution will be more - about 100 people a day. Consider the possible income of a small cafe with the amount of 50 paid orders per day.

With an average check of 500 rubles, daily revenue will be 25 thousand rubles. Such attendance will make it possible to return investments after 7-10 months and further ensure a stable profit. For 30 days, the cafe will bring 750 thousand. Of this amount, 566 thousand (monthly payments) must be taken away, you get 184 thousand rubles of net profit.

Franchise children's cafe

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering the option of a cafe franchise for children.

What will a person get in cooperation with a franchisor? First of all, he will be able to apply a ready-made business model to achieve success, moreover, his company will work under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. We list some of them:

business development for an effective finished project;
quick start due to the fame of the brand (franchisor);
business support at all stages of development;
receiving significant discounts from a partner;
providing high quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided assistance in training employees, paperwork, finding a room and other privileges. Each franchisee pays a lump-sum fee and pays royalties. Collaboration with a partner allows you to quickly pay back your investments and does not require huge investments, as is the case, for example, with the CFS franchise. Consider several well-known companies offering franchise partnerships:

TM "Ander Dream". The organization is a network of family-style cafes, where each visitor can purchase delicious homemade cakes and designer pastries. There are game rooms for children, and in the halls for customers there is a cozy atmosphere. The cafe menu offers exquisite dishes for kids and adults. Franchisees in cooperation receive the right to use the trademark for 5 years, while the territorial conditions are negotiated with the company. To start a business, you need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee - 10% of the proceeds. Profitability of the business is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
TM "Kinderland". In the institutions of the network there is everything for a first-class holiday and an excellent pastime for the whole family. Cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to use effective marketing tools. Given the entry fee, an entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions account for 5% of revenue. Investments pay off on average after 1.5 years.
TM "Cinderella". Cafes of this brand are very popular among both children and adults. Clients can enjoy gourmet cuisine, relax comfortably, and for young visitors, professional animators conduct unforgettable shows. The franchisee will receive not only a stable profit, but also a tremendous pleasure from working with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the turnover of the business. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

How to open a children's cafe from scratch?

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such institutions, then develop their own project for a children's cafe and think through a list of unique services for potential visitors.

Business Registration

Rospotrebnadzor;
fire inspection;
sanitary and epidemiological service.

an agreement with the owner to rent a room;
work contracts with staff;
contracts with suppliers.

If an entrepreneur wants, he should know that the presence of invoices and quality certificates for each food supply is a prerequisite for work. In addition, all employees are required to be at the workplace, having a sanitary record with them.

Important: depending on the type of activity, whether it is a children's cafe, or its own production, the entrepreneur must indicate when registering OKVED. In this case, the code 55.30 - “The activity of restaurants and cafes” is suitable. Detailed information on the work of small and medium-sized enterprises (for example, how to pay) can be found in the department of the Federal Tax Service when contacting the appropriate specialists.

Concept selection

Be sure to have to carefully work out the concept of a playground for young visitors. To make the pastime of children fun, you can organize:

attractions
a place for intellectual games;
amateur corner.

Search for premises

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Internal areas must be at least 100 m² and include:

dining area;
venue of the games;
office space;
installation of attractions;
administration office;
the kitchen.

sewage system;
water pipes;
power grid and lighting system;
supply and exhaust ventilation;
fire alarm;
cCTV and security systems.

As a rule, in residential buildings they look for areas for opening such types of businesses as, for example, grocery or hairdressing salons, beauty salons, pharmacies, etc. This is primarily due to the fact that the rental price is low. SanPiN 2.3.6.1079-01 sets out the requirements for premises for catering establishments, which should be followed. As for the price for rental space, its average size is 120 thousand rubles. It is worth remembering the need for repairs, which will have to spend about 200 thousand rubles.

Equipment purchase

cookers;
cutting tables;
household appliances (meat grinder, coffee maker, apparatus for making milkshakes, mixer);
sinks;
tableware.

To equip the playing area, you will have to purchase furniture, paintings, attractions, play sets and equipment for entertainment (modules, slides, a pool with balls, trampolines). Without fail, the purchase of air conditioners, security systems and video surveillance should be included in the expense item. To equip a small cafe, the area of \u200b\u200bwhich does not exceed 100 m², you need to spend at least 2.5 million rubles (for comparison - to equip, you will need about 400 thousand rubles at the start).

Staff recruitment

Which employees are best invited to work in a cafe for children? If you plan to open a small institution, the staff will consist of the following specialists (with salary):

pastry chef (2 people) - 50 thousand rubles;
an employee of the gaming hall (2 people) - 30 thousand rubles;
bartender-waiter (2 people) - 40 thousand rubles;
cleaning lady (2 people) - 36 thousand rubles.

Advertising campaign

promotion of a children's cafe on the Internet;
placement of information on outdoor advertising elements (billboards, banners, banners);
distribution of flyers and leaflets in public places;
ads in public transport and metro.

Children's cafe interior

Children's cafe business plan

company registration with permits - 40 thousand rubles;
rent (100 m²) - 120 thousand rubles;
repair, designer services - 300 thousand rubles;
purchase of equipment - 2.5 million rubles;
advertising production (website, banners, banners, outdoor sign) - 200 thousand rubles;
purchase of the first batch of products - 100 thousand rubles;
other expenses - 100 thousand rubles.

Total - to open a cafe for children, you need to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

rent - 120 thousand rubles;
social contributions, taxes - 50 thousand rubles;
staff salaries - 206 thousand rubles;
utility bills - 20 thousand rubles;
food purchases - 150 thousand rubles;
other expenses - 15 thousand rubles.

Franchise children's cafe

business development for an effective finished project;
quick start due to the fame of the brand (franchisor);
business support at all stages of development;
receiving significant discounts from a partner;
providing high quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided assistance in training employees, paperwork, finding a room and other privileges. Each franchisee contributes and pays royalties. Cooperation with a partner allows you to quickly pay back your investments and does not require huge investments, as in the case, for example, with. Consider several well-known companies offering franchise partnerships:

TM "Ander Dream". The organization is a network of family-style cafes, where each visitor can purchase delicious homemade cakes and designer pastries. There are game rooms for children, and in the halls for customers there is a cozy atmosphere. The cafe menu offers exquisite dishes for kids and adults. Franchisees in cooperation receive the right to use the trademark for 5 years, while the territorial conditions are negotiated with the company. To start a business, you need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee - 10% of the proceeds. Profitability of the business is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
TM "Kinderland". In the institutions of the network there is everything for a first-class holiday and an excellent pastime for the whole family. Cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to use effective marketing tools. Given the entry fee, an entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions account for 5% of revenue. Investments pay off on average after 1.5 years.
TM "Cinderella". Cafes of this brand are very popular among both children and adults. Clients can enjoy gourmet cuisine, relax comfortably, and for young visitors, professional animators conduct unforgettable shows. The franchisee will receive not only a stable profit, but also a tremendous pleasure from working with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the turnover of the business. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

Welcome to the Rabota-Tam business and finance magazine.

Children's cafe is a place where children can feel like full owners, where they will find tasty treats and various entertainments. A striking example of the success of children's holidays in catering establishments was birthdays in fast food restaurants - the premises for such events are never empty.

Real examples convincingly prove the relevance of the business idea of \u200b\u200bopening children's cafes; today it is becoming a profitable business. You can evaluate your capabilities by considering a ready-made business plan for a children's cafe with the presented calculations of profit from entrepreneurial activity.

Features of accommodation

The attractiveness of the business idea of \u200b\u200bopening a children's cafe can only be realistically confirmed if the new institution will appeal to children - the main characters for whom the cafe is being created.

When developing a business plan for a children's cafe with a games room, you should take into account the features of the room, which should create a general holiday atmosphere, be convenient in all respects.

This is facilitated by:

Interior elements, comfortable furniture, the presence of playrooms with equipment for children of different ages.
A menu featuring children's favorite foods, including a variety of pastries.
The location of the cafe near recreational areas, large shops, parks, cinemas, where people come to relax with their families.

As a rule, children's companies are not numerous, so the hall can be designed for 50 seats. The area of \u200b\u200bthe premises, including the kitchen, utility rooms and the hall, is 200-250 m, taking into account the placement of several zones in the hall at the same time, including games and dining.

Cafe interior

The business plan for opening a children's cafe should include the development of an interior, which should be entrusted to designers who have experience in communicating with a children's audience and who have studied the interests and specifics of behavior of children of different age groups. This will become especially important when designing and completing gaming zones, as well as developing a common room concept.

The main task is to attract the interest of young guests in the interior and equipment of game rooms (zones), so that they can be attracted to the cafe more than once. A colorful interior, interesting toys, the atmosphere of a fairy tale will be the most successful design option for a children's cafe.

Download the business plan of the children's cafe with the smallest details from our partners with a quality guarantee.

Working details

Composing an example of a business plan for a children's cafe, the state should provide for two main categories of personnel:

kitchen (cooks 3-4 people, kitchen workers - 3 people);
administrative (administrators - 2 people, waiters - 4 people, cleaners - 2 people).

The working hours of the personnel are shift-by-shift Maintenance of equipment can be entrusted to a specialized organization.

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