Is there a sportsmaster in the European. Restaurants and cafes in the shopping center “Evropeisky. Shops in the shopping center "Evropeyskiy"

When huge shopping centers replaced the Soviet department stores, it was obvious that they would fill the niche between expensive boutiques and Asian markets with cheap consumer goods. To find out what role they play in the urban infrastructure today and how they differ from each other, The Village continues its series about the main malls in Moscow. In the next issue - the shopping and entertainment center "Evropeyskiy".


OPENING YEAR

ATTENDANCE

person a day

THE SHOPS

RESTAURANTS

Letter

You see black squares instead of photographs because the manual shopping center The Village refused to provide any information, as well as to take photographs by sending the following letter to the editorial office: “The European SEC does not support your decision to launch any discussion of our SEC on your resource that is not controlled by us (we have our own website , their bloggers and PR-specialists), so the information you are interested in will not be provided and you will not be allowed to take photos. If your actions cause us commercial damage or damage the reputation of our center, we are ready to defend our commercial interests by all legal methods, including in court. "

History

Opened in 2006, Evropeyskiy once became one of the first places in the center of Moscow where the middle class could buy more or less decent things: it was there that TopShop, Zara, Marks & Spencer, Tara Jarmon, Massimo Dutti and about 40 western marks. However, it is impossible to build comfortable shopping on one good sample, and by a combination of factors, the shopping center is inferior to its competitors.

The Evropeyskiy building, designed by the famous Soviet architect Yuri Platonov (who is, for example, the author of the Golden Brains, the building of the Russian Academy of Sciences), is a textbook example of Luzhkov's architecture. The building of the Kievsky railway station, standing across the road, looks like a girlish fragile next to it. And the shopping center itself, according to many experts, turned out to be simply awkward. If the main entrance is located directly opposite the metro, then the rest lead to nowhere. But even this is not as embarrassing as the paid parking located on the fifth and sixth floors. By the way, "Evropeyskiy" has repeatedly been included in the ratings of the ugliest buildings in Moscow.

However, Evropeyskiy remains the first shopping center in Russia and the second in the world in terms of traffic: an average of 140 thousand people come here every day, only the Dubai Mall in United Arab Emirates... And during the annual Cosmopolitan Shopping Night, the mall generally breaks all records. The crowds of people randomly moving through its labyrinths make it uncomfortable to be here, especially on weekends. Such popularity is easily explained by its location: the city center, on the one hand - the station, on the other - the famous flower market, closed with the arrival of Mayor Sobyanin and gradually spreading along the neighboring lanes. This largely determines the average visitor to the shopping center. Perhaps that is why the area in front of the "European" was chosen for rally during the inter-ethnic clashes in December 2010. And on June 5, 2012, a resonant fight between people from the Caucasus and football fans took place there.

Muscovites come here for the flagship Topshop and River Island, the huge Zara, M.A.C. cosmetics, the Kixbox corner, sportswear on the fourth floor. For some, "Evropeyskiy" is also a leisure place: there is a cinema, an ice rink, and night club and karaoke with hookah.

Owners

Evropeyskiy belongs to the Kievskaya Ploshchad company, founded by businessmen God Nisanov and Zarakh Iliev - they rank first in the rating of the most successful owners of commercial real estate by Forbes magazine. Childhood friends who grew up in the same village in Azerbaijan have been working together in Moscow since 1992. Their first joint object was the Electronic Fair on Rizhskaya, then they acquired 15 hectares at the Cherkizovsky market, in the early 2000s they opened the Moscow trade fair complex in Lublin, then they bought the Ukraina hotel, the Sadovod market from the capital's government. ", And in 2002 began the construction of the" European ". The annual income of the Kievskaya Ploshchad company exceeds one billion dollars. In the list of the richest businessmen in Russia, according to Forbes, Zarakh Iliev is ranked 35th, and God Nisanov is 37th.

Device

Evropeyskiy has almost everything - it is a consumer paradise for the middle class. Here you can find a standard set of Inditex holding, chain shoe stores, for example Aldo or Ecco, huge stores of cosmetics, accessories, jewelry. However, Evropeyskiy is trying to cover even higher market segments. In addition to democratic brands, there are more expensive ones, for example Karen Millen and Fabi.

The mall has also allocated space for a two-level Pret a Porter gallery, which brings together the boutiques of Alena Akhmadullina, Furla, Tru Trussardi, Patrizia Pepe, Lancel and other luxury brands. The gallery, unlike the rest of the mall, is almost always empty.


1. Jumper River Island; 2. Underpants Agent Provocateu r; 3. Boots Crocs;4. A bracelet Thomas Sabo;

5. A bag Topshop x Meadham Kirchhoff; 6. Scarf Fred Perry; 7. Shashlik ; 8. Coat Zara.

On the ground floor, except for the first level of the gallery Pret a Porter, settled down big supermarket « Crossroads ", two dry cleaners, an express manicure salon, shops of interior items, household appliances, branches of several banks and a wardrobe - in a word, everything that does not fit into other categories.

On the ground floor there are chain stores of perfumery and cosmetics: Douglas, Ile de Beautet, M.A.C., L'Occitane, The Body Shop; gift, bijouterie and jewelry stores: LeFutur, Accessorize, Pandora, Thomas Sabo and also Victoria's Secret, on Russian market selling only perfumes and accessories, and not swimwear at all, as we dreamed. Here are leather goods and shoe stores: Fabi, Baldinini, Fashion Galaxy, Domani. Entrance to the second level Pret a Porter- through the atriums "Rome" and "Berlin".

On the second floor, clothing stores begin, mainly for women and for the most part of large foreign brands in the mass market segment: Topshop, Zara, River Island, Gap, Mango, Marks & Spencer, Kixbox.

On the third floor, a large space was occupied by the cinema " Formula Kino", Collected sports shops: adidas, Nike, Reebok, Umbro; shops of predominantly men's clothing and footwear: adidas Originals, New Balance, Crocs, and also the first in Russia American eagle outfitters and flagship Banana republic.

On the fourth floor there is the same cinema, goods for children: Mothercare, Toy City, Hamleys, adidas Kids, Gap Kids and stuff kids. The Paris atrium is completely dedicated to the food court.

5th and
6th floor

The fifth and sixth floors are occupied by a two-story parking, which will have to be reached by a special elevator. Entrance from the 2nd Bryansk lane. An hour of parking costs 50 rubles, over three hours - 100 rubles per hour.

Food court

It is more difficult to find a free table at the Evropeyskiy food court than to find this very food court the first time, and the possibility of “losing” your phone is several times higher here than on the other floors. There is Burger King and Shawarma, Wokker and Sushilka, Kartoha Restaurant and Texas Chicken. You can also grab a bite to eat at one of the cafes scattered throughout the mall: T.G.I. Friday's, Il Patio, Pelman, Daily Bread or Goodman Steak House.

Services

The minimum program for services in Evropeyskiy is excellently executed: there are two dry cleaners: Contrast and Chic and Shine; in the "House of Byta" carry out repairs of clothes, shoes, watches and jewelry, make keys, take photographs for documents. On the fifth floor, you can wash your car, and on the top floor, you can leave your child in the entertainment center "Kosmik".

Differences from other shopping centers

Perhaps, of all the shopping centers in the capital, Evropeyskiy has the most advantageous location... The entrance to the metro in the very building of the shopping center for many makes it the most obvious and convenient place for shopping.

"European" really brought a lot of stamps, which were not previously represented in Russia. Due to the huge flow of people, it is attractive for any tenant, so there is practically no free retail space here.

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The Evropeyskiy shopping and entertainment center is one of the largest in Moscow in terms of area and number of visitors, as well as the number of goods, brands and stores. The area of ​​the institution is 180,000 sq. meters. The shopping center "Evropeyskiy" is located in Moscow on the square of the Kievsky railway station. This is the most visited shopping center in the capital and throughout Russia: about 140,000 visitors come to it every day. After Dubai mall"European" is the most visited in the world and ranks second.

In the shopping center "Evropeyskiy" on Kievskaya Square, you can buy various goods: clothes, pet goods, gifts, beauty and health products, household goods, children, sports, shoes, accessories, equipment, food. Entertainment is also available here: the Formula Kino cinema, the European banquet hall, the Kosmik amusement park, about 50 restaurants and a host of services from hair styling and manicure to banking and tourist services.

Architecture

The shopping and entertainment complex has a triangular shape, 9 floors, two of which are underground, as well as 9 entrances. Inside there is a huge parking lot for 1200 cars. It should be noted unique organization retail space. It is divided into 5 parts and is based on 5 atriums: Moscow, Paris, Rome, Berlin, London. In turn, the atriums have architectural features of the countries to which they belong. Inside you can see sculptures, plant compositions, benches.

There are no clear proportions and a single architectural solution in the building of the European shopping and entertainment complex. Its façade is decorated with numerous inherently different elements: towers made of metal, glass, decorative columns, advertising structures, large semicircular canopies, and bright illumination. The mall was involved in a conflict over the construction of a shopping center. It is located in an unfortunate location near the station, blocking the movement of passengers and making the development massive. A public garden should have been located on the site of the shopping center.

Shops in the shopping center "Evropeyskiy"

Shops occupy a large area of ​​63,000 square meters in the Evropeyskiy shopping center. meters. There are about 500 departments here. 0 and 1 floors are intended for the departments of jewelry, fur, footwear, accessories, beauty and health, technology, the Perekrestok supermarket. Lingerie and clothing can be purchased on the first floor. Clothing and sporting goods are sold on the 3rd floor. 4th floor unites toys, baby clothes, goods for children.

Women's, men's, children's and youth clothing: Bessini, Bershka, Banana Republic, Calvin Clein Jeans, Black Star Wear, Colin's, Levi's, Lacoste, Karen Millen, Mango, Massimo Dutti, Marks & Spencer, Stradivarius, Topshop, Tom Tailor, T'Trussardi, Tommy Hilfiger, Timberland, GAP , GANT, Patrizia Pepe, Zara, The Snow Queen, Next, Mothercare, Gulliver, Childhood Empire, Camel Active, Cacharel, Hugo Boss and others.

Accessories, bags, shoes: Furla, Arny Prant, Chester, Casadei, Inario, Eleganzza, Rendez-Vous, Tervolina, Samsonite, Keddo, Inario, Fabi, Baldinni, Ugg, Vitacci, Coccinele, Dakkem, El Rosso, Crocs, Disney by Samsonite, Ecco, Mascotte, Princile Di Bologna, No One, Michael Kors, Piquadro, Ralf Ringer, Komfort footwear, Elegant, Econika, Orenburg downy shawl.

Toys: Hamleys, Lego, Imaginarium, Kids4Kids, For A'N'Gels, Disney Toys, Toy City.

Pet Shop Le'Murrr.

Health and beauty products, optics: Natura Siberica, Beauti Boutique, Dessa, Bobbi Brown, Inglot, Chanel, Jo Malone, NYX, MAC, Nature Republic, Organic Shop, L'Occitane, Styliste, Kiehl's, Lush, Korea Lab, The Body Shop, Verbena, Constellation of Beauty, He and She, L'Etoile, Yves Rocher, Boutique de Lunet, Library of Fragrances, Pharmacy 36.6, Ile de Beautet, Lensmaster, Rive Gauche.

Sweets and gifts: Red Cube, Shantimel, Fantasy Flowers, Soldier of Fortune, In the name of the Rose, Alphabet of Packaging, Antique Gifts, Tasty Help, Loyalty to Quality, Cantata, Confael, Ruchka.ru, Vega Flowers, Premium Device, Tabakpodarki, Wow Idea, Wrap Me Gift Wrapping , Paradpx, Booly & Boom, Evo Impressions, Kalyan4You, Funny Socks, Evo Impressions, Made ba Hand, Mon Bon, Montblanc.

Goodsforsportsandrecreation: New Balance, Nike, Puma, Umro, Vans, Under Armor.

Supermarkets: Crossroads, Food City.

Technique: Euroset, Beeline, Megafon, MTS, Technopark, Tele2, Yota, Bork, Re: Store, Iqos, Game Park, Premium Device, Samsung, Sony.

Jewelry and watches: Jewelry Salon, Nika, Moscow Jewelry Factory, Diadem, Carat, Watchmaking Master, Onyx, Time Avenue, Mikhailov Gallery, Apple Diamond, Pandora, Bef, Roberto Bravo, Sokolov, Silver & Silver, Thomas Sabo, Tissot, Swatch, Sunlight.

Goodsforat home: Togas, Modi, Fissman, Zara Home, Arya Home, Boutique de L'arome, Clean House, Cook House, Askona, Home & Cook, Kasumi, Porcelain House, Eurocover, Leonardo.

Cinema in the shopping center "Evropeyskiy"

"Formula Kino"Prime. Premium cinema provides the opportunity to watch movies in IMAX, 3D and full screen format. Here visitors will find a unique space that has embodied the idea of ​​comfortable watching films in atypical halls. You can order food and drinks in the cinema room. Waiting for the session will take place in the lounge area with a cafe. The cinema has three halls for 174 seats, equipped with large and soft transforming armchairs with tables. There is enough space between the rows for walking and comfort. From anywhere, the visibility will be excellent. Visitors can count on discounts and invitations to private screenings.

"Formula Kino". It is located on the 3rd and 4th floors of the complex and has 9 halls, including a hall with Dolby Atmos system and a business hall. Popular cinema in Moscow, which received the title of "Best Cinema of the Two Capitals". Here you can literally immediately see the loudest premieres.

Shopping and entertainment complex "European"

Restaurants in the shopping center "Evropeyskiy"

Of the many restaurants and bars in the Evropeyskiy shopping center on Kievskaya Square, everyone will find an institution to their liking: fast food, healthy food, pastry shops, coffee shops, Russian, European, Pan-Asian, Italian cuisines.

The shopping and entertainment complex houses about 50 cafes: Academy, Burger King, Tutti Frutti. The Best Kebab, Starbucks, Subway, Primestar Coffee, Sushilka, Marketplace, Pizza Bruno, Mr. Tutti, KFC, Mammina, JD Burgers, Jerry Wings, Krispy Kreme, Cinnabon, Juice Town, Cofix, Burger & Pizzetta, Black Star Burger, Bolognetta, Coffeeshop Company, Craft Kitchen, Kimchi & WOK, Wokker, Varenichnaya No. 1, Wabi Sabi , Teremok, Coffee House, Kroshka Kartoshka, Kosmik pub & Bowling, Almond cafe, O! Eskimo, Hot Dog, Tochka Dzy, U DyaDi Max, Daily Bread, Apricot, Shokoladnitsa, Chaikhona No. 1, Central.

Services and entertainment

The shopping and entertainment complex houses many service companies: beauty salons, repair shops, banquet halls, banks, travel agencies, furniture making salons, massage chairs, ATMs, dry cleaners and much more. For the whole family, a variety of entertainment is provided: a children's center, a bowling alley, an ice rink, a cinema.

Hall "European"- high-class banquet hall "De Luxe". The premium class of the institution allows you to use it as a platform for special and business events.

Amusement Park "Kosmik" Is a family entertainment center, which consists of an ice rink, a children's entertainment center, Italian restaurant, bowling alley. In "Kosmik" you can celebrate parties, weddings and other special events.

Services and offices: beauty studios Aveda Profile Professional, Manicure and Pedicure Express, Brow Up! & Make Up, Brows.me, Prive 7 Beauty Express, Mi depilation salon, travel agency Coral Travel, banks Credit Europe Bank, Interprombank, Zenit, Slavia, ATMs Alfa-Bank, Tinkoff Bank, SPM Bank, Sberbank, Gazprombank, Banquet hall, House of Life, Art-frame, My documents, Massage chairs, currency exchange, parking, money transfers Unistream, Dry Cleaning Contrast, Chic and Shine.

How to get to the shopping center "Evropeyskiy" in Moscow

Station underground near the shopping center "Evropeyskiy" - "Kievskaya". Located on the Circle Line (brown). Located right in front of the mall, a minute's walk.

Bus stop "Kievsky railway station (Kievskaya st.)" also right next to the shopping center. Stop here buses No. 91, 119, 205, 205K, 324, 394, 474, 791, 902, as well as trolleybuses No. 7, 17, 34, 34K.

A comfortable mode of transport is Taxi: a car can be ordered using the Uber, Yandex. Taxi, Gett, Maxim or by phone using the services of "Mostaxi", "Lucky", "Citymobil".

Parking in the shopping center "Evropeyskiy"

Parking in the shopping and entertainment center "Evropeyskiy" is paid, it is located on several floors of the institution. Payment is made through machines located on the 5th and 6th floors near the panoramic elevators. Entering the parking lot is not comfortable for everyone and is a spiral ascent. Parking for 1200 spaces is sometimes not enough on weekends, then a queue can accumulate.

 

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