club business. How to open a nightclub in your city. What is needed to create your own nightclub

Encyclopedic reference: night club- An entertainment facility that operates at night. Some nightclubs offer their own entertainment programs, while others invite well-known performers to tour. Income for nightclubs is mainly provided by 2 types of activities: the sale of alcohol and the provision of tables for the duration of the show program.

If you decide to link your entrepreneurial activity with leisure activities and are considering opening your own nightclub, the tips in this article will be useful. After reading it, you will learn how to calculate if a nightclub is profitable in your area, how much money (and nerves) it will take to open it, and you will also learn how to avoid many beginner mistakes.

Step by step to benefit from the provision of bread and circuses

Step one: choose a room

Before you open your nightclub, conduct market research to understand what format of the establishment will be most popular.

Having determined the main direction of development, proceed to the choice of a place - these two points are closely related. So, if you are planning to open an elite club, you need premises in a prestigious area. If your potential audience belongs to the middle class, a room in a residential area will do. At the same time, remember that the club should be visible and have good transport accessibility. Do not forget that the fashion for clubs is short-lived - in 3-4 years you will have to change either the format or even the place. Therefore, it is not worth investing in the purchase of premises, it is better to rent.

Regardless of the format of the club, the premises must meet certain parameters. Optimal size average club - 1000 m², ceiling height - from 4.5 meters. Remember that a club is a place where people not only drink and have small talk, but also dance: the lack of good ventilation, stuffiness and tightness are not acceptable.

step two: equipping the interior space

One of the important components of the club's success is the interior. Many owners of nightclubs do not spare money for arranging the interior space. True, there is a diametrically opposite approach - some successful nightclubs are located in hangars or abandoned industrial buildings and attract visitors precisely with their pronounced urbanism.

From the point of view of controlling and inspection bodies, your nightclub should have a fire alarm, a hydrant, and flawlessly working ventilation and air conditioning systems (almost 40% of the cost of all arrangements). Projects of sewerage, water and electricity supply systems must be approved. Experienced club owners point out that the biggest problem is heating the nightclub (20% of the cost) and connecting it to external power grids (10% of the cost).

After all approvals are behind and permits are received, you can proceed to the purchase of equipment. Please note that it is desirable to change (or at least upgrade) it about 1 time per year.

Step Three: building a strategy to attract visitors

To “promote” the club, a large-scale marketing campaign is needed, which should begin several months before the opening. During preparation advertising campaign this will make right choice themes and ideas of the club, determine the target audience.

Moreover, you will have to conduct such market research regularly, since the audience of nightclubs, firstly, is small, and secondly, it is changeable. “To fall out of the trendy stream” means to lose visitors.

Where to get money?

Opening own club- not a cheap idea. To imagine how much it costs to open a nightclub, consider the cost of renting and equipping the premises, as well as purchasing equipment. Starting investment is only the first investment in club business: development requires constant financial injections. Therefore, despite the high profitability of the business, it has a fairly long payback period - up to two years.

Banks do not lend to this type of business, so you will have to manage with personal funds or take a non-purpose loan.

Underwater rocks

Almost everyone who decides to open a nightclub faces real bureaucratic reefs along the way. Registration of a company and numerous approvals in the fire supervision, Rospotrebnadzor, SES and other authorities are only part of the problem. As you remember, one of the main sources of income for a nightclub is the sale of alcoholic beverages and alcoholic cocktails. This activity is licensed, and many entrepreneurs take months to obtain a license. There are many cases when the owner of a newly opened club is forced to look for a buyer for his business just because he could not get the coveted document.

It is also worth remembering the problems that unqualified personnel can cause.

Summing up

The nightclub is one of the most complex types entrepreneurial activity. In addition to the fact that it requires a lot of investment and tremendous penetration, you also need to be a real fan of your business.

Those people who have already decided to create their own own business, as a rule, they know in advance that they will need to spend their finances. A nightclub like - this is the type of activity that will be beneficial for wealthy businessmen. Indeed, those people who have decent financial capital will be able to open a nightclub. In turn, a nightclub is a fairly profitable and very interesting business that will surely bring good money to its owner. And if your plans include the creation of a nightclub, then the business project should be drawn up quite competently. In this article, we will talk in detail about how to open a nightclub from scratch.

Pitfalls of business

Before you start opening your own nightclub, you should know that there is quite tough competition in this business. Based on this, a large number of such clubs cannot withstand such a circumstance and will soon close, or sell their business to other people. And the reason is that these entrepreneurs simply do not show the proper ability and desire to conduct such a business and figure out how to choose the right potential audience. For this reason, before you start opening a nightclub, you should carefully analyze this market and good marketing. After you have done all the necessary research, you can easily understand who your target audience will be.

According to statistics, approximately 75% of the income of nightclubs is brought by regular visitors. So, first you need to understand what your future audience will be. Will they be students, or businessmen, or maybe representatives of some minorities. Your choice depends on what kind of interior you need to create in this club and what kind of music to choose for it. And you can easily determine the cost of the drinks offered and the level of service. But we will give you a little advice: you should not open a nightclub that will be alien to you. For example, if a person is straight in his orientation and creates a club for gays, then this business will not be able to bring him either success or profit. Therefore, this rule must be remembered.

room

The first stage in creating your own nightclub is the construction of a future establishment or the search for a ready-made premises. If possible, the club can be rebuilt according to the prepared project. But before you start this construction, you should consider all the options. Perhaps it would be more appropriate for you to rent or buy out various abandoned establishments. For example, for a future nightclub, you can buy out old houses of culture or pioneer palaces. As a rule, these premises can be found in small regional centers or provincial cities. But if you decide to purchase these establishments in the capital, then you are unlikely to be able to do this.

Very often the right choice of the location of the club affects its future success. It must also be remembered that a trendy nightclub, designed for high society, should be located in the central part of the city. And those institutions that have a more democratic audience are located on its outskirts.

For those clubs that are designed mainly for a youth audience, one of the most important conditions is the convenience of its location. That is, the ability to quickly get to this institution by means of the subway, as well as by any ground transport. A nightclub should not be located on the first floor of multi-storey buildings. And even if you get the necessary permission from the authorities, and your establishment has excellent sound insulation, it is unlikely that the residents living in this house will let you work in peace. Unfortunately, in most apartment buildings there are several elderly women who will contact the police with frequent intervals. The consequence of this circumstance, as a rule, will be the disruption of parties in your club.

What is needed to create your own nightclub

  • First, you need to find a building that meets some stipulated rules. The building should: have a large area (the hall where the dance floor will be provided should be at least 300 sq. m.) and high enough ceilings (approximately 3.5 meters) to accommodate lighting and sound equipment.
  • Secondly, you need to complete all the documents.

We draw up a business plan

  1. If you want to know how to open a nightclub, then you should take into account our advice and draw up a competent business plan.
  2. Then, you should register your type of activity. You can consider opening a sole proprietorship or LLC.
  3. The next step is to make a list of services provided by your business. For example, it could be:
  • Banquet hall for rest and conversations.
  • Karaoke room.
  • Restaurant hall.
  • Bar counter.

The list of these services, if desired, can be increased, taking into account the requests of your visitors.

If you do not know how to equip your nightclub, then to equip this institution you will need to purchase:

  • Quality audio equipment.
  • Lighting equipment.
  • DJ console.

Interior design of the institution

If we take into account the interior of the club, then in this case, there is no unequivocal opinion on how the room should look like. You can make expensive repairs with rich decorations in an institution, but you can’t wait for customers, or you can spend a small amount of money on decorating the interior and have a huge number of visitors. In this case, it should be noted that most nightlife establishments are engaged in selling the internal atmosphere, and last but not least, they are engaged in interior design, increasing the variety of dishes and drinks.

Before the beginning finishing works, you need to create the project necessary for this purpose. In this case, it will be simply impossible to do without the help of specialists (you will spend about 3-4 thousand dollars for the provision of these services). It will be more correct to start with the main concept. This approach in this matter will help you avoid unnecessary expenses. Specialists will help you quickly obtain the necessary permits and documents that are needed for the operation of your institution. These costs must be included in the business project.

Institution staff

After all the necessary documentation has been received, the equipment has been purchased, and the internal arrangement of the premises has been made, employees should be found. A nightclub must have:

  • Establishment manager.
  • Director.
  • Club administrator.
  • Service staff (waiters - 5-7 people).
  • Cook (5-6 people).
  • Bartender (3-4 people).
  • Cleaning lady (2 people).
  • Worker in the dressing room - (1 person).

But with regards to the security system, in this case there is no consensus. One part of the entrepreneurs forms their own security division, and the other part employs security guards from existing organizations in this area. AT official duties security guards include not only the maximum provision of threats and security, but also the maintenance of proper order in the premises (i.e., the elimination of the possibility of selling drugs). And all because many of the club's clients are completely different personalities.

Undoubtedly, all working employees should be at the level of this institution or at least have some experience in this area.

Chief worker

According to most experts, the success and success of any nightclub directly depends on the promoter. And if the club administrator does not have the appropriate professional skills in this field of activity, then even a club that has reached its great popularity and fame may suffer from his work. Therefore, a business project for the creation of a nightclub must be drawn up with care and quite competently. But in the event that you hire a worthless and illiterate promoter, then you should not expect success from this business. Such a specialty as a promoter, unfortunately, cannot be acquired in any higher educational institution. It can be acquired and learned all the necessary skills only in practice. The main responsibility of the promoter is to attract new visitors. The promoter needs to lead the activities of the institution in the right direction for a clearly defined goal. This specialist must have an excellent ability to organize various festive events.

Financial plan

If you decide to organize your nightclub in a small provincial town, then the initial start-up capital approximately will be in the region of 11-16 million rubles. This amount includes the following costs:

  1. Building or premises - from 4.500.000 rubles.
  2. The internal arrangement of the club is in the region of 600 thousand rubles. Most of Money will be spent on the purchase and installation of sound and lighting equipment.
  3. Registration of the necessary documentation - approximately 450 thousand rubles.
  4. Equipment - 200-400 thousand rubles.
  5. Remuneration to employees - 3.5 - 4 million rubles.
  6. Marketing and advertising - in the region of 150 thousand rubles.

In order for your club to be quickly found by visitors on unlit streets in the evening or at night, you should install a bright outdoor neon sign, which will attract customers to your establishment with its bright and varied light.

One running meter of neon will cost you around $15-45. But according to statistics, there is a small part of nightclubs that do not install signs on the facade of the building, so as not to attract any welcome visitors. BUT regular customers and so wonderful know the location of the club. But before you start installing a sign, you should think carefully about what name this nightclub will have? In this case, the decision, as a rule, must be made by the owner of the institution. But let's give one little advice - the name of the institution should fully correspond to its main activity and direction.

Profit

An entrepreneur may well expect the following profits:

Income from the sale of alcohol, and various snacks - 7-9 million rubles per year.

Realization of entrance tickets to the club - 8 million rubles a year.

In addition to all of the above, you can also profit from additional services- in the region of 2.5-3 million rubles. For example, you can receive income from your sponsors. In this case, this refers to the placement of advertisements with various alcohol and tobacco products in the club hall, since these products are prohibited from being advertised on public television.

♦ Capital investment in a nightclub: 778,000 rubles
♦ Project profitability: 22%
♦ Payback period: 17 months

With the current fast pace of life, the need for quality rest is becoming more and more urgent. Residents of cities and towns want to spend time in a pleasant environment after hard working days, listening to good music and talking.

For this reason, the opening of a nightclub is promising idea for business.

In order to plan the activities and development path of the project, it is necessary to draw up nightclub business plan.

This business can be entrusted to professionals. However, outsiders cannot fully understand the whole ins and outs of your case.

Therefore, it is better to do it yourself. Don't worry if you haven't done anything like this before.

Study the proposed typical plan for a nightclub and make your own according to this scheme.

Nightclub Business Plan: Planning

Project Summary

In the summary of the nightclub business plan, it is necessary to indicate who, where and why decided to open a company. You need to answer the questions as briefly as possible: 5-7 sentences. You can expand on the topic in more detail later.

Among the goals of opening such an institution may be the following items:

  1. Satisfying the need of the inhabitants of the city of N for the existence of a place for recreation and dancing, which provides services at night and at reasonable prices.
  2. Organization of a nightclub with a high level of profitability.
  3. Getting profit from activities.

It is necessary to return to the goals indicated in the club's business plan from time to time so as not to lose the course of the project development.

Marketing plan for the development of a nightclub

Market Review:

An overview of the existing entertainment and recreation market is a top priority.

In order to get a complete picture of development potential, in a business plan, an entrepreneur must answer several questions:

  1. What is the level of competition in the chosen city, region?
  2. Which of the nightclubs are the most popular and why (special "chips", themes, discounts, promotions)?
  3. Who will be the main customers of the institution (gender, income, occupation)?
  4. What is the best location for a nightclub?

Target group:


The public visiting nightclubs is very motley.

Therefore, accurate data for a business plan can only be obtained for a specific type of institution. The averages are as follows:

  • age: 15-35 years old;
  • income: average and above average;
  • occupation: students office workers, businessmen;
  • men and women in approximately equal proportions.

Competitive advantages:

As a rule, in any city there are already functioning nightclubs.

To stand out from your competitors, you need to analyze their activities and determine a list of advantages that will favorably emphasize the future nightclub against their background.

Opening costs (indicative list)


These are the minimum estimated costs.

To issue a ready-made list and cost necessary costs to a nightclub, you should use the tables that are placed in a separate application of the business plan.

…the above list did not include the purchase price of the premises, as the example of renting it is being considered.

Therefore, the figures are indicated in another section of the business plan, called "monthly expenses."

№ NamePrice, rub.)
Total:RUB 777,230
1. Paperwork, business plan 28 000
2. Repair and decoration of the premises 300 000
3. Lighting equipment: 178 730
"Central"
91 500
Scanner
30 500
rotating head
42 700
stroboscope
6 100
Smoke car
4 880
Disco ball
3 050
4. musical equipment 90 500
5. Furniture 120 000
6. Tableware 60 000

The financial section of the nightclub business plan:

Monthly expenses

The monthly expenses for maintaining a business plan nightclub may include:

  • The cost of renting a room.
  • Payment of taxes and documentation costs.
  • Advertising payment.
    It should be financed especially actively before the opening and in the first months of the institution's existence.
    But even after reaching the level of stability, there should be advertising.
  • Staff salaries are on average about 35% of revenue.
  • Consumables (dishes, cleaning products, stationery, ingredients for the bar and kitchen).

How to properly manage a nightclub - look in this video!

Nightclub revenue and payback

To calculate the payback of the club in the business plan, it is worth considering that the main flow of customers is recorded on weekends and holidays. There are about a hundred of them per year, and in this case, we should expect 70% of the club's occupancy.

With the check of the "average visitor" 650 rubles, only for this period, the revenue will be 9,500,000 rubles. The total for the year is approximately 15,500,000 rubles.

With the deduction of monthly expenses, the net profit for the year will be from 2,759,500 rubles.

Thus, the profitability of the institution will be at the level of 22%, and the payback period will be 17 months.

Starting your own business is hard anyway. But there is no greater pleasure than working for yourself while doing what you love.

If a purposeful and persistent person sets a goal for himself, he will definitely achieve it. And the best option of this goal will become a detailed nightclub business plan. An entrepreneur who is ready to pay due attention to it, who will invest all his strength in the development of the project, is guaranteed to succeed.

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Nightclubs - restaurants, cafes, bars, according to GOST, belong to public catering enterprises. They differ only in that entertainment for them - the main service, and the sale of food and drinks - additional. When choosing a suitable room, you need to proceed from the concept of the institution, and take into account legal restrictions.

 

When evaluating business ideas, such an option as opening a club, a dance night or a themed one, more often attracts young entrepreneurs. The interest is understandable: the vast majority of club regulars are people from 18 to 35 years old. On the other hand, for all its profitability, this business requires large investments, is characterized by increased risks, and a difficult organization. The success of an enterprise is determined by three main factors:

  • the concept of an entertainment facility;
  • place and premises for the organization of the club;
  • investment to finance the project.

In fact, the first two determine the prospects of a business idea, and the entire subsequent economic calculation: the payback period of investments, expenses-incomes.

The basis of the club concept is the idea

Anything can become the main "feature" of a nightclub: the unusual architecture of the building, the original musical direction, the location: a floating platform, a beach, a roof, and so on. The concept is born from an idea, which is translated into sketches, calculations, drawings and drawings. When developing it, marketing research is used. Need assessment financial opportunities future visitors, the need for the service; study competitors, find their strengths and weak sides on the main parameters: price, quality, list of entertainment. Examples of club concepts are shown below (Table 1).

Table 1. Optimum floor space for nightclubs of various formats.

Club concept

Positioning

Population, thousand people

Capacity, pers.

Room area, sq.m.

Event restaurant

place for celebrations; something between a restaurant and a concert venue with a large dance floor

Arena for events

open dance floor for large-scale concerts, festivals, raves

from 1.5 million

vijay cafe

holding unique events combining music and multi-projections on video panels

from 300 (high intellectual level)

bohemian club for a narrow category of wealthy visitors with a bar, cigar room, expensive artists

Lounge cafe

a cozy place for the elite, with a special selection of music, a small dance floor, a large hookah

more than 400 (developed club culture)

Dance club

Democratic institution with a large dance floor, DJ, show program

from 600 (standard of living is average and slightly higher)

When choosing a room for a club, they pay attention not only to its area, but also to the height of the ceilings - usually up to 4 m. Level 6 - 8 m requires a third more expensive music and lighting equipment. Moreover, it is mounted at the very first stage, even before the final finishing of the hall.

If you are just thinking about how to open your own club from scratch, it is not out of place to heed the advice of experienced entrepreneurs. It is believed that the location of the nightclub: the center, the outskirts of the city - plays a secondary role. Up to 80% of customers are regular visitors, they know exactly what they need. The second point: you should not buy a building as a property, renting is more practical. The average life of such projects is about 3 years. Then they close, rename, move to another place.

Where can you open a club?

Not every place is suitable for an establishment operating at night. It is not enough to evaluate the suitability, capacity, acoustic properties of the hall. There are special requirements for public buildings where a large number of people gather. In addition, any club provides catering services, the sale of alcohol and cigarettes. So, it is mandatory to comply with all requirements for catering establishments.

Club-restaurant according to GOST

In 2015-2016, two documents were put into effect, the requirements of which must be taken into account when organizing any restaurant, regardless of its size, form of ownership, type and range of services.

  1. GOST 30389-2013 "Services... Classification...", from 01.01.2016
  2. GOST31985-2013 "Services ... Terms ...", from 01/01/2015

According to the classification, a night club is a specialization of an institution according to the interests of consumers (Fig. 1). The document does not provide for such enterprises special conditions, and all general restrictions apply to them in full (Table 2). Let's note the main ones.

  1. Any catering facilities can be located in residential and public buildings (including detached ones), on the territory of railway stations, shopping malls, offices, cultural and entertainment centers.
  2. Access roads, pedestrian access with the placement of information signs should be provided to the enterprise. The surrounding area should be lit, landscaped. For the restaurant, an equipped parking lot is required, which cannot be located inside the courtyard area.
  3. If the institution is located in the MKD, then all building codes for the permissible level of noise and vibration are observed (GOST 30494 - for residential buildings). Separate entrances and exits are arranged, including emergency ones, with instructions on what to do in an emergency.

When placing a club in an ordinary residential building, there are difficulties with the transfer of premises to non-residential. The Housing Code does not require the mandatory consent of all tenants (Article 23). However, in order to equip a separate entrance area, it is often necessary to occupy a piece of land belonging to an MKD, to reconstruct common areas (house wall, entrance). The issue is resolved individually, sometimes you can limit yourself to a solution general meeting(re-planning), in another situation - the consent of the owners (reconstruction) will be required.

Table 2. Minimum requirements for buildings and premises for a night restaurant.

GOST requirement

necessarily

Separate entrances for visitors and staff (service)

Signboard indicating the name, profile, mode of operation

to the premises

Arrangement of the entrance area: hall, vestibule, entrance hall

Wardrobe, hangers in the hall or directly in the hall

Service room separated from industrial premises

Free toilet with soap, towels, wastebasket

To technical equipment

Natural and artificial lighting

Emergency lighting (battery lights, generator)

Water supply (hot, cold), sewerage

Heating providing T° 19 - 23 °C

Air conditioning system with maintenance of T° and humidity parameters

Security alarm

Sound insulation of the room (in a residential building the level is less than 35 decibels)

A separate topic is fire safety requirements for catering buildings. It is possible to obtain a positive conclusion of the Ministry of Emergency Situations only if all normative documents. Wooden walls must be covered with fire-retardant paints or plastered; only non-combustible materials are allowed in the decoration, the width of stairs is not allowed less than 1.35 m.

Unsanitary conditions are the enemy of the entrepreneur

For a night restaurant, the requirements of SanPiN 2.3.6.1079-01 are mandatory for the organization of public catering. When placed in an MKD, additionally SanPiN 2.1.2.2645-10 - to the living conditions in residential buildings. We list only a few grounds that can lead to fines, and even the closure of the club.

  1. You can not place workshops for cooking in basements and semi-basements. Production should not worsen the living conditions of the residents of the house (noise, odors, vibration, electromagnetic fields).
  2. It is not allowed to unload products, other raw materials from the entrances of a residential building. To do this, equip a reception point from the end of the building, where there are no windows, or from the side of the street.
  3. Garbage, food waste are stored in separate containers on an asphalt (concrete) site no closer than 25 m from the entrance, playground, cleaned when 2/3 of the volume is filled.
  4. Exhaust ventilation is installed separately from the general building above the roof level by 1 m. A pipe of this height is attached to the wall of the house, and to use the facade, you must obtain the consent of the owners' meeting. You can peacefully settle the issue by concluding paid contract rent with HOA for a part common property at home.

Thus, we can conclude. The law does not prohibit the organization of catering establishments, including establishments with a night schedule, in residential buildings. However, a separate building is more reliable - this will save you from numerous complaints and checks.

Financial investments, payback

Even a novice businessman understands that a club is an expensive idea. It is impossible to do without, and he needs to be convinced of the profitability of the project. Most of the business plans are designed for investments from 50 million rubles (Table 3). But among the requests for investment, you can see amounts of 10-30 million rubles, usually from a small peripheral city. Profitability is estimated at the level of 25 - 50%.

Table 3. Comparative characteristics of three projects in different regions. Source "Club of Investors".

Quantitative indicators

financial data

Requested Investment Amount

Night club with bar and cafe (zero cycle), Krasnodar

complex character: a place for events, concerts, discos, corporate parties;

dance floor, neon 3D effects

detached building, center;

area - 1000 sq.m.;

capacity up to 1,500 people;

average check - from 1000 rubles.

entrance ticket - 500 - 700 rubles;

dinner (cafe) — 2,500 rubles;

drinks (bar) - from 500 rubles;

payback period - 2.5 - 3 years

150 million rubles

Nightclub, St. Petersburg (from scratch)

Lounge cafe - day, night: live music, laser show, entertainment program

area - 500 m;

seats — 150;

planned number of visitors/night - up to 400

expected income/month:

daily - 350,000 rubles;

night - 1,500,000 rubles;

payback period — 1.5 years

total is not specified; equity participation from 5.5 million rubles. from participant

Expansion on the basis of an existing Irish pub-type restaurant; Nakhodka

dance hall in modern style, exclusive club music, performances by professional dancers

in the restaurant - 210 stationary places;

there is an undeveloped 2nd floor in the property: the area is 200 sq.m., the ceiling height is 8m.

project development: 5 months;

repair - 300,000 rubles;

furniture - 5,000,000;

sound, lighting equipment - 1,000,000 rubles;

payback - 3 years.

net profit - 1,200,000 rubles / month

50 million rubles for

10 investors (10% each);

loan - 3.5 million rubles. for 24 months

If someone is sad after evaluating the level of investment in the club business, then there is no reason for this. The task is not easy, but only a non-unique person can be attracted by such an idea as how to open a nightclub from scratch. They are very different, not all of them are distinguished by a rich entourage, and they operate quite successfully in many places. The list of the 40 best Russian clubs according to the musicians (compiled by Daily) also includes small cities: Sochi, Kaliningrad, Izhevsk, even a surfer beach club near Anapa. It all depends on local conditions, if there is demand, sooner or later it will be satisfied by someone.

The entertainment industry was formed long before many other types of business. Also in Ancient Rome a phrase was born denoting the two main needs of the people: bread and circuses. It is on the satisfaction of these needs that the most profitable types entrepreneurial activity. It is impossible to imagine the life of modern youth without nightclubs. Their different incarnations appear like mushrooms after rain, both in the capital and in poor provincial cities. Some end their lives without having time to really work, while others become truly iconic and legendary places. However, one does not cancel the other.

It is understood that the amount of initial costs for opening a club will be approximately 2.9 million rubles, of which 1 million is the entrepreneur's own money, and 1.9 million is a bank loan and another type of loan.

Summary

A nightclub, an example of which is described in this business plan, is registered in the form of a company with limited liability(one or two founders). The taxation system is the simplified tax system (“simplified”) with a deduction in favor of the state of 15% of the net profit of the establishment. OKVED codes the following:

  • 93.29 "Other entertainment and entertainment activities".
  • 93.29.2 "Activity of dance floors, discos, dance schools."
  • 93.29.9 "Other entertainment and entertainment activities, not included in other groups."
  • 56.30 "Serving drinks."

The premises for the location of this nightclub, with an area of ​​350 sq. meters, rented in the city center and must comply with the rules fire safety, SanPiN standards. It is advisable to conclude a lease agreement for three years at once, paying in full for the first six months. You should also pre-conclude a contract for the repair of the premises, as well as contracts for the supply of sound and lighting equipment.

The work of the nightclub is based on the provision of a whole range of entertainment services, such as:

  • Discos with integrated show programs.
  • Parties dedicated to a specific theme.
  • Organization of the entertainment part of citywide events.
  • Conducting various competitions and creative competitions.
  • VIP zone services.
  • Bar with a wide range of alcoholic and non-alcoholic drinks.

Since the nightclub will sell alcoholic beverages, you must take care of obtaining the appropriate license in advance. The average cost of a ticket for entry to a regular disco should be set at 200 rubles per person. At the same time, it is necessary to periodically provide customers with various discounts, which will depend on the theme of the relevant events and holidays. The planned maximum capacity of the club is 150 people.

How much to invest

Initial investments in the organization of a nightclub are presented in the table:

Marketing plan

Given the location of the nightclub in the city center, it implies the availability of convenient access roads to it. To calculate the approximate profit of this institution, we will take as the main target audience young people from 18 to 30 years old. If the city has educational establishments middle and higher vocational education, then most of the nightclub customers will be students. It is also advisable, if possible, to place a nightclub in the immediate vicinity of large shopping centers. It is planned to make Disco, Pop and Techno the main musical directions, the music of which will be played at discos (be guided by the musical tastes of your target audience, clubs for a narrower audience are also possible - for example, Rap or Rock lovers).

It is necessary to draw up a clear, well-developed action plan aimed at attracting customers to the club. It should include the following activities:

  • Advertising campaign in all available media - newspapers, magazines, radio.
  • Installation of banners, billboards and banners on the most viewed places in the city.
  • Distribution of advertising booklets and flyers, as well as placement of advertisements on information stands.
  • Development of a night club website and creation of groups in social networks.
  • Promotion in search engines and purchase of contextual advertising.

The complex of the above activities will ensure the attraction of a large number of customers in the first weeks of the club's operation.

For nightclubs, peak attendance occurs on Friday and Saturday, as well as public holidays. On these days of the week, you can count on at least 70 percent occupancy of the institution. And this is almost 100 people. There are approximately 105 days off and holidays in a year.

Accordingly, if each client leaves an average of 600 rubles in the club, the annual revenue will be 6.3 million rubles. Additional income will bring corporate parties, receptions, contests and citywide events, which will be held approximately 5 times a month. The revenue from each of them will be at least 45 thousand rubles, and in total for the year - 2.7 million rubles. Planned total revenues nightclub in small town- 9 million rubles.

Production plan

The entrepreneur needs to use the entire available area of ​​the nightclub premises as competently as possible. The 350 square meters available should be divided as follows:

  • 150 "squares" should be allocated for the dance floor and mini-stage.
  • 100 sq. meters to give the landing and VIP-zones.
  • 50 sq. meters will be occupied by a hall and a dressing room.
  • The remaining 50 "squares" will remain for bathrooms and utility rooms.

The nightclub premises must be equipped with a fire alarm with an emergency fire extinguishing system, and also have an evacuation plan, copies of which must be posted in full view. Equipment must be certified and meet safety standards.

The working hours of the club should be organized in accordance with the norms of logic and common sense, but do not forget to take into account the characteristics of the target audience of the institution. For example, a nightclub designed for an audience aged 18 to 30 may adhere to the following operating hours:

  • Friday - Saturday from 21:00 to 05:00.
  • Tuesday - Thursday, Sunday from 20:00 to 04:00.
  • Corporate events and thematic events can be organized on any day of the week.

Example staffing nightclub is presented in the table below.

№ Job title Number of people Salary, rub. Monthly payment fund, rub. Payment per year, rub.
1 Administrator 1 25 000 25 000 300 000
2 Art Director 1 22 000 22 000 264 000
3 Promoter 1 20 000 20 000 240 000
4 DJ 1 20 000 20 000 240 000
5 bartender cashier 2 18 000 36 000 432 000
6 Cleaning woman 1 10 000 10 000 120 000
7 Wardrobe attendant 1 9 000 9 000 108 000
8 Street cleaner 1 10 000 10 000 120 000
9 Security guard 3 12 000 36 000 432 000
10 Accountant 1 15 000 15 000 180 000
TOTAL 213 000 2 436 000

The staff will consist of 13 people - this is the optimal number of employees for a small provincial nightclub. You can, of course, hire a few additional employees, but the practical benefits of this step will be much less than the costs of its implementation. For successful development business, it is important not to scatter money left and right, but on the contrary, it is reasonable to save on unnecessary things and actions. As Benjamin Franklin once said, a penny saved is a penny earned!

Calculations of income and expenses

In this section of the business plan, the financial costs and potential income from the operation of a nightclub in a small town are calculated.

The monthly expenses of this institution are as follows:

As a result, we see that the monthly cost of maintaining the functionality of the nightclub will be approximately 600 thousand rubles. Most of the money will go to wages employees (35%), another important item of expenditure is the purchase of high-quality alcohol for the bar (33%). All other items of expenditure in terms of their size lag far behind the above items. It is also worth noting a rather large amount of insurance contributions for employees in the Pension Fund and the Social Insurance Fund, which is almost 11% of the total.

The profitability of a nightclub in a small town is shown in the following table:

As you can see from the table, the nightclub's net profit after paying all taxes will be about 1.5 million rubles a year. It is easy to calculate that the club will bring its owner about 120 thousand rubles a month. Based on the calculations, the profitability of a nightclub will “float” around 20%, which is very good for an entertainment establishment in a provincial town. The nightclub will fully pay for itself in 24 months.

Possible risks

Opening a nightclub in a provincial town is associated with a number of risks that can directly or indirectly "make adjustments" to business development. Below is a sample list of them:

  • Rising inflation.
  • Emergence of competitors with broader financial capabilities.
  • Problems with the law due to the club's criminalized clients.
  • Obsolescence of the institution concept.
  • Decrease in the purchasing power of the population of the city.

In order to maximize the level Negative influence of the above risks, the owner of a nightclub must always be "on the crest of a wave" and come up with new "hooks" that will cling to and retain club customers.

 

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