Business idea - opening a shoe repair shop. Shoe repair workshop as a business idea based on services that are always needed Shoe repair in a small town

In this material:

Shoes are an essential item of clothing that every person needs. According to statistics, the average Russian citizen changes shoes regularly once every 2 years. It is worth considering that this means only one type of seasonal boots for every day. At the same time, sports shoes are required, for holidays, for removable shoes, for walking, for work, and for recreation. The service life depends on the price segment, but to increase this period, every second person takes boots to the workshop. Opening a shoe repair business is almost the most popular idea among aspiring entrepreneurs and professional shoemakers. In practice, there are many nuances in implementing a project, which requires drawing up a business plan, conducting market analysis and financial calculations.

Shoe repair as a business: relevance and advantages of the idea

Any boots or sneakers, regardless of price category, have a wear and tear period. More expensive items have a longer period due to high-quality production, while cheaper models have a shorter wear time. But in any case, shoes become unusable over time.

In 90% of cases, shoe wear begins with small defects. If you notice them in time, you can repair them inexpensively and continue to wear your shoes.

This is the relevance of the business - people bring damaged shoes to the master in the hope of inexpensive repairs compared to buying a new pair. Expectations are justified: 200-300 rubles is not the money to ignore the services of a shoemaker and buy shoes for 3-4 thousand rubles in return.

For a master, the same 300 rubles are considered quite a good profit, because this is the price of minor repairs that do not involve the cost of material and long work time. 30-40 minutes and you're done. It is enough to complete 5-6 orders during the day to receive a decent salary.

Shoe repair as a business is relevant for all localities, but is most suitable for residential areas of large cities. By choosing a convenient location between 4-5 multi-story buildings, a shoemaker can count on several thousand potential customers.

Workshop benefits:

Minimal investment – shoe repair does not involve major investments, but is very popular. The main expenses include the purchase of a trailer, payment of rent for 4-5 sq. m. m. and the purchase of a machine for work.
Quick return on investment - due to small expenses at the start and high demand for services, the project will pay for itself in 2-3 months.
Stability – a shoemaker always has work. The amount of income may be variable, depending on the season, but the complete absence of orders can be considered a fictitious story.

List of shoemaker services

A standard shoe repair shop provides the following services:

replacing heels;
firmware;
sizing;
applying patches;
repair and replacement of zippers;
other repairs depending on the problem.

Note: a professional shoemaker will never take on a job without inspection. It is not uncommon for people to bring shoes that cannot be repaired. Dishonest craftsmen charge for work that does not even last 2 days of wear. No one will contact such a workshop again, which means the future of the business does not seem bright.

Market analysis

Demand for shoe workshop services and level of competition

Competition in the shoe repair industry is extremely high - small tents and booths are located, if not in every yard of the residential area, then in all crowded places. Before joining this business, it is necessary to study in detail several potential territories for work.

Algorithm of actions:

A selection of several city districts with developed infrastructure and a large number of residents.
Identification of all shoe repair points.
Comparison of competitors' business format, premises area and volume of services provided.
Searching for the optimal place to organize a business with high traffic flow and the absence of direct competitors.

The demand for shoemaker services is as high as the competition, but one must understand the psychology of people. It is unlikely that anyone will take their shoes to the next block for repairs if a shoemaker is already working in the courtyard of the house. A shoe workshop has a narrow target audience, so even if a competitor is already operating a couple of doors away, it won’t hurt to successfully launch nearby. Once you have built up a customer base, you can work calmly and place orders in the queue.

Possible risks

Despite the attractive prospects for the shoe repair business, there are a number of risks that must be taken into account:

dollar exchange rate - a constantly changing indicator has a negative impact on the acquisition of foreign-made working material. In this case, you need to either switch to cooperation with a domestic manufacturer, or include additional costs in the cost of services in advance;
seasonality - the warm season is accompanied by the wearing of light and, one might say, disposable shoes, which is reflected in the number of orders;
lack of customers - it is possible that when a new outlet opens, the influx of customers will be in smaller numbers than planned. The answer is simple - people are accustomed to a competitor, they know its prices and quality of work. The solution is to reduce the cost of services and conduct an advertising campaign.

Help: business itself is a risk, but if you take into account the maximum number of development situations, you can reduce a bad start to a minimum. This is exactly why a business plan is developed.

Where to start?

Choosing a business model

There are 3 main types of shoe workshops:

Economy
Middle class.
Premium

Economy class is the familiar booths and kiosks located in the courtyards of multi-story buildings. Setting up a business will cost 100-150 thousand rubles, including the purchase of premises, rent of land and purchase of equipment. The main advantage of the economy class shoe business is the ability to organize your own business without major expenses. As a rule, the master is an individual entrepreneur, works for himself, independently controlling the entire process.

The middle class is a kind of “golden mean”, which provides a room of 20-30 square meters. m, located in the basement floors of apartment buildings. An option is to rent retail space in a shopping center or purchase a separate building. A distinctive feature of a middle-class workshop is considered to be completely imported equipment and consumables, 2 or more working craftsmen, and higher prices.

Premium - elite shoe workshops located in the central part of the city in shopping centers, business centers, and nearby expensive hotels. The number of these retail outlets is relatively low and practically uncharacteristic for provincial cities. Premium shoe repair salons work only with expensive and branded models, which affects the cost of services.

Registration of business activities

To open an economy class point, the status of an individual entrepreneur is enough. For other business models, the LLC form is recommended (for the premium class this is mandatory), because it is easier for a legal entity to work with foreign suppliers.

Taxation system of the entrepreneur's choice. Suitable options are simplified tax system and UTII.

OKVED codes:

52.71 – shoe repair;
52.74 – other personal items not designated by code groups.

Finding space for a workshop

The choice of premises depends on the business model. For economy class, the ideal option is a trailer, pavilion or kiosk with an area of 5-6 square meters. m. You can purchase a mobile retail outlet either by order or by searching through advertisements.

A middle-class workshop is already a retail outlet in a shopping center or high-rise building. The room is selected taking into account the traffic of people and the relevance of the location.

Premium class - respectable premises in the business center.

Purchase of equipment and tools

Required list of equipment:

processing machine;
sewing machine;
burner;
compressor;
shoe paw;
drill;
awl;
needles;
shoe gun;
sharpener;
rasp;
abrasive cloths;
Consumables.

Search for suppliers of consumables

The Internet will help you find any information, including suppliers. However, you should not immediately pay for the order and transfer funds to unknown persons. There is a high probability of falling for scammers.

In Moscow and large cities of Russia there are many official representatives of foreign companies selling consumables for shoe repair. For your first order, you must visit at least one similar warehouse and verify the availability of the goods and the existence of the company.

In addition to the Internet, it would be useful to look for suppliers among local wholesalers. Printed publications are suitable as a source of information.

Online stores are 50/50 reliable, so you can easily run into scammers.

Useful information can be found on specialized forums on the Internet, but there you also need to sift out information from real users from hidden advertising or messages from attackers. Without experience in online correspondence, this is almost impossible to do.

State

Again it all depends on the format of the business. An entrepreneur who plans to personally repair shoes does not need employees. In other cases – 2-3 people, plus a cleaner and an accountant.

Advertising and Marketing

The premium class of the workshop can afford all types of advertising services, since the target audience is the rich population of the entire city. Effective options would be advertising on TV, radio, and banners.

For the middle class of shoe repair, a bright and attractive sign, promoter services, and banners in the opening area will be a relevant advertising move.

For the economist, the very fact of opening is enough, because people living nearby will immediately notice the new shoe repair shop. To attract more customers, you can install 2-3 pillars in a busy area and post leaflets on poles and special notice boards.

Financial calculations

Using the economy class model as an example, below are calculations of business investments and potential profits.

Investments in the project

Expenses for organizing a business (in rubles):

5,000 – opening an individual entrepreneur and collecting permits;
40,000 – purchase of a pavilion;
4,000 – land lease agreement;
100,000 – purchase of equipment and consumables.

Result: 149,000 rubles.

Current expenses

The business format almost completely eliminates expenses, not counting rent for the site, updating materials for work and paying for electricity. You can meet the amount of 20,000 rubles per month.

Revenues, profits and profitability assessment

The cost of an average shoemaker's work is 400 rubles. The master completes 7 orders a day. Total – 2,800 rubles per day or 70 thousand per month, taking into account 5 days off.

Net profit – 70,000-20,000=50,000 rubles.

If necessary, you can increase the number of working days and orders completed.

Payback period – 3 months.

Shoemaking remains popular even in the age of information technology because people still want to save money on buying new shoes. In this case, a repair shop is an excellent solution for both parties - the client receives repaired boots at an affordable price, and the master earns with his own labor. The greatest demand for services is observed in the economy class business model.

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Demand for shoe repair is high and is unlikely to drop anytime soon. Even permanent economic problems in Russia are not able to influence the desire of citizens to walk in clean and neat shoes without holes or loose soles.

The new shoe workshop has wonderful prospects - but the thing is that Chinese shoes (poor quality, frankly speaking) are a dime a dozen in Russia now. In addition, the brand does not play a special role in this matter - people prefer to repair their shoes “at the guy next door” rather than in elite workshops. Therefore, the lack of a well-known brand will not be a serious obstacle.

In this article we will present a detailed business plan for shoe repair - a ready-made project will allow you to quickly start a business and save you from making independent calculations.

Brief overview of the market and its prospects

On a national scale, the market is quite large. According to FSGS research for 2017, the market capacity is over 1,000,000,000 rubles.

When making calculations, you need to carefully study the regional market. The higher the income of the population, the more often the need for shoe repair services arises. In addition, the shoe market is gradually growing and has already returned to its pre-crisis state.

There is no universal analysis of the market for shoe repair services due to the dependence of demand on demographic and economic indicators. When analyzing, it is important to consider the following indicators:

Average salary level.
Volumes of production and consumption of footwear products.
Percentage of women in the population (they are more likely to seek shoe repair services).

Analysis of the territorial coverage, work methods and marketing techniques of competitors will allow us to determine the range and cost of work performed, effective non-price methods of attracting customers and marketing policy. But the main thing is to calculate the potential profit.

Clients

The basis of the client base of any shoe repair shop are people with average or high incomes. This situation arises due to the large difference between the cost of repairs and the price of branded shoes. In the case of budget products, this difference is not so great.

When planning a business, you need to pay attention to the service and advertising campaign. Customers positively perceive offers of additional services, small bonuses and other non-price methods of increasing loyalty. Delivery of repaired shoes, seasonal discounts and similar techniques work like a charm.

Expenses

The amount of investment required depends on the class of the workshop. Opening a small local outlet will require up to 500 thousand rubles, and to create a “service center” (there is no other way to say it) for branded shoes like Christian Louboutin or Pierre Cardin, a much larger amount will be required.

Let's consider the investments required to open a medium-sized workshop. Note that the figures depend on the economic and demographic conditions in the region. Therefore, the calculations given in this business plan cannot be absolutely accurate.

Room

Renting a room for 3 craftsmen will cost at least 40 thousand rubles. per month. The cost of such premises starts from 3 million rubles. The payback period will be gigantic, so you should prefer renting.

You need a basement room with an area of 40-45 m2 in a residential multi-storey building, a shopping center or a separate building. If the workshop’s list of services includes delivery, having a stop nearby is not so important. However, it is still better to locate the workshop in a place that can be reached.

Inventory and consumables

Having chosen a room, take care of the equipment for the shoe workshop. Sewing machines, pliers, knives and scissors - this is 350 thousand rubles of expenses. These will be new professional tools that will last a long time.

Also purchase supplies for the first time. Further, stocks will be replenished, but at the initial stage you will have to spend 150 thousand rubles on high-quality leather, durable heel pads and threads. Choose durable materials so that the client does not have to come back with complaints after a week of wearing the restored shoes.

Staff

3 craftsmen will work in shifts. Each person's salary ranges from 25 thousand rubles (Volgograd region) to 40 thousand and above in the Moscow region. That is, a month of work for three people costs 75-120 thousand rubles (plus taxes).

In the case of shoe workshops, the founder himself often acts as one of the craftsmen. This does not affect expenses in any way, but it may affect the income of the business owner. Don’t take your own salary as a reserve for business development.

Advertising and utilities

The best advertising for a shoe workshop is word of mouth, rumors spread by satisfied visitors. However, this channel is only available after launch. The list of marketing channels is small, but each of them is quite effective:

Commercial on local radio.
City newspapers with advertisements.
Handouts (flyers, business cards).
Thematic groups on social networks, on the city portal.

Most of the money will have to be spent on radio advertising and printing leaflets. Advertisements in newspapers and activity on social networks will not cost much - and maybe even free.

You will have to pay for utilities - in particular, electricity. It is important to have a hood that is constantly running while gluing shoe parts. If it is not there, toxic fumes from the glue can harm the health of employees. About 35 thousand rubles will be spent on advertising and services.

Total

As an initial investment, 650 - 695 thousand rubles are needed. A small workshop for 1 repairman can be opened for half this amount - but the profit will be significantly lower.

Profitability of a shoe workshop

The payback period for shoe repair as a business depends on the flow of customers and the size of the average check. A “spherical in a vacuum” workshop, in which the amount from the above calculations is invested, will pay for itself in 2-3 years. The profitability of a shoe repair business ranges from 6 to 18%, depending on the actions of the founder.

When the break-even point is passed, every day the enterprise will bring in 10 - 15 thousand rubles of profit. In the off-season, when the city's population takes last year's shoes out of the bins, income is higher; during high seasons it is lower.

Step-by-step plan for opening a shoe workshop

Opening a shoe repair business has many nuances, a complete listing of which would require writing a separate encyclopedia. But the main stages can still be separated into a “master plan”.

Stage 1. Registration

The first step is to register as an individual entrepreneur (if working alone) or a legal entity (if there is a team of craftsmen). When registering, you must indicate OKVED codes (52.74 and 52.71).

It is necessary to register a business at the tax office at the registration address of the person undergoing the procedure. The act of registration itself is not as complicated and scary as it might seem. Need to:

Fill out the application issued by tax officials.
Have it certified by a notary.
Pay the fee at one of the Sberbank branches.
Collect a package of documents from a certified application, 2 certified copies of a passport, a copy of the TIN and a receipt for payment of the state duty.
Give the package to the Federal Tax Service employees.
Receive a receipt for the transfer of documents.
Wait 5 days (for legal entities - up to 30).
Return to the Federal Tax Service with a receipt for the transfer of documents and a passport.
Receive a certificate and begin vigorous commercial activity.

We also need means to account for incoming funds. This could be a cash register registered with the tax office, or strict reporting forms. The second option is simpler and cheaper.

Stage 2. Search, rent, arrangement of premises

While dealing with bureaucratic issues, you can at the same time look for premises, purchase tools and consumables. The arrangement of the premises will most likely be completed later than the documentation of the enterprises, which will allow them to start operating legally.

Stage 3. Working with regulators

When the premises are ready to receive clients and craftsmen, and the documents have been drawn up, you should take care of obtaining permits from regulatory services - Rospotrebnadzor, the fire department and the sanitary-epidemiological service.

Stage 4. Conducting commercial activities

From the moment of opening, high quality of service and work performed should be maintained. This is the best investment in business development.

The above plan is greatly simplified. But it can become the basis for a detailed action schedule. It is pointless to describe the nuances, because the conditions in each region are different - you will have to adapt them to your subject.

Franchising in the shoe repair industry

There are practically no franchises in the industry. There are options in the segment of enterprises providing comprehensive household services. But such franchises are expensive - the royalties are too high.

Purchasing the right to use a well-known brand (for example, “Lekar Sapogof”) costs the same amount as opening an average workshop. You just have to pay another 5 thousand rubles to the franchise seller every month. There is no point in buying a franchise.

Advantages and disadvantages of a shoe repair shop as a business

A shoe repair business idea has strengths and weaknesses. The advantages are:

Constant demand for workshop services.
Small investment at the start.
Fairly quick payback.
Stability of income (subject to a sufficient number of clients).
Good prospects to expand to the network.

You shouldn't expect huge profits. But with the right choice of location, marketing strategy and maintaining high quality services, the workshop can operate for decades.

High competition is a disadvantage of the shoe repair industry. Due to the low barrier to entry, a large number of entrepreneurs work in the field. But this also has a downside - many of them are more craftsmen than businessmen. And with the right approach to business development, it is quite possible to lure away their clients.

Development prospects

Yes, a shoe repair shop “right around the corner” can exist for decades without experiencing a shortage of customers. But lack of development is stagnation, which does not lead to anything good.

And a novice entrepreneur has enough prospects. The main thing is to achieve a stable income and quickly reach the break-even point. After this, there are several vectors for further movement.

The first one can be called vertical. It consists of gradually increasing the number of shoe repair activities and the quality of services. This is the path of development from an average workshop to an enterprise in the elite segment, where branded shoes are repaired. Mastering the technology of making custom-made shoes will be no less profitable.

The second, horizontal, path of development is to build a network of repair shops. Quickly occupying all available niches within a single administrative unit (city, district, region) is the strategy of those who do not strive to comprehend the heights of shoe art.

Opening your own shoe repair shop is certainly advisable. The demand for the service does not depend on economic vicissitudes, the initial investment is quite humane, and the registration procedure is not complicated and goes quickly. It is important to carefully plan the development of the company and be attentive to market trends.

During the economic crisis, people are not able to often buy new shoes, so they resort to the services of repair shops. The services of shoemakers are now in demand, and the services of good craftsmen are especially in great demand. Therefore, creating a shoe repair business is a promising direction, in demand, which will bring payback in about 2-3 years.

First steps when opening a shoe workshop

So, let's open the Horseshoeing workshop. To conquer the market, we will offer our clients: express repair, stretching, dry cleaning, restoration and painting of shoes. To improve customer service, we will propose zoning the premises: one for the workshop itself, the second for the reception and delivery of shoes. The next feature will be the issuance of shoes in branded bags and with a guarantee, for example, for 2 weeks. The employee issuing and receiving shoes will work in a company suit and gloves of the appropriate color. This will increase the reputation of the workshop and will attract additional visitors.

What documents will be needed?

First, register as an individual entrepreneur. Next, we register with the tax office, pension fund and other authorities. It is also necessary to obtain permission from the SES, fire inspection and Rospotrebnadzor.

Choosing a location for a shoe repair shop

We are looking for premises. Of course, it would be good to open a workshop in the city center, where business centers are located and there is a large flow of people. But in most cases, the “bread spots” are already taken. Don’t be upset, you can earn a stable income in another microdistrict if you find the right premises. You need to look for a place in a residential area where the main flows of people heading to the metro or to the main transport stops pass. The workshop can have the following form: a free-standing kiosk or a room located in the basement or on the 1st floor of the building. Consider the option of renting space in the building. The area of such a room must be at least 30 sq.m.

What else should you pay attention to?

The operating mode is also important for the development of your clients. The shoe workshop should work at a time convenient for the client, for example from 8.00, when the customer can bring shoes for repair before work, and until 20.00, so that he can pick them up. Also, the workshop should work on weekends, for example on Saturday and the first half of Sunday, when clients resolve their everyday issues.

How much money do you need to start a shoe repair business?

Setting up a workshop space

The next stage is the arrangement of the premises. We do cosmetic repairs, change the electrical wiring diagram, purchase hoods and ceiling lamps. All this will require approximately 75,000 rubles.

Selecting equipment and consumables

We buy equipment, we try to purchase European equipment, it is of higher quality than domestic equipment. At the initial stage you will need: shelves where shoes will be stored, 2 fans, special equipment. clothing, machine tools, sewing machines, drills, hand tools. We will spend approximately 200,000 rubles on this.

We purchase the consumables necessary for the work: locks, heels, preventive maintenance, heels, polyurethane, glue, paint, leather, etc. We will spend approximately 15,000 rubles on this.

We create and promote a website

There is also another expendable part - the website: you will need money to develop your business cards and support it throughout the year, it will cost 14,000 rubles.

Total: just over 300,000 rubles.

Operating expenses of a shoe workshop

Current expenses include rent, which will be 18,750 rubles and utility bills, security alarm and Internet will be 7,500 rubles. Total: 26,250 rubles.

Salary of employees: the owner of the business and the second shoemaker will work in the shoe shop; their salary will be 7,500 rubles each, their motivation depends on the number of works performed by each master. In addition to the craftsmen, there will be a shoe receiver (preferably one of the relatives, to reduce costs), who will simultaneously monitor the site, prepare reports to the fiscal authorities and clean the workshop. His salary will be 12,500 rubles. Total 27,500 rubles.

We budget another 12,500 rubles for detergents, stationery, and other consumables.

Total: 66,250 rubles.

Marketing and advertising

We will sell services via the Internet and offer clients various promotions and discounts. For successful business development, it is not casual visitors that are important, but regular customers.

During holidays and vacations (winter and summer), in order to ensure that the business does not stand idle, it is recommended to offer clients related services: repairing bags, replacing zippers and buttons on leather products, and others. If the client wishes to receive express repairs, he will receive it within the agreed time frame, but for urgency he will have to pay 2 times more. In the future, you can offer customers online orders; shoes are delivered and taken away by a courier; their service is paid additionally. You also need to order branded packages, business cards and flyers. And the most important thing is to make a good sign.

Total: 25,000 rubles at the start and 12,500 rubles monthly.

How much can you earn from shoe repair?

If 10 clients visit the workshop every day with an average bill of 375 rubles, then you can receive an income of 112,500 rubles per month. We subtract current (66,250 rubles) and marketing (12,500 rubles) expenses from this amount and get 33,750 rubles. If we take into account start-up and marketing costs (25,000 rubles), the project will begin to pay off in 18-25 months.

Like any business, there are also risks here: currency fluctuations and a decrease in orders in summer and winter. You can protect yourself from a decrease in orders, for example, by repairing bags and leather goods. But from currency exchange rate fluctuations - no. Shoemakers are directly dependent on currency, as they buy consumables mainly abroad. Therefore, you need to reduce risks to a minimum: buy consumables during the off-season or when the national currency is strengthened.

Opening a shoe repair shop is necessary if the businessman understands how to repair shoes in general. Currently, the model range is constantly changing, and breakdowns change accordingly. To repair shoes, you need to apply all your knowledge; in general, you need to be a professional in your field. In our time, a shoemaker's workshop will not be a loser; shoes will wear out, which means that good craftsmen will always have work.

Which OKVED code must be specified for a shoe repair shop?

Any business entity, regardless of its organizational and legal form, when submitting the necessary documents for registration, indicates the OKVED code of the type of activity that it intends to carry out. To repair shoes, go to chapter S and here select code 95.23, which corresponds not only to the repair of shoes, but also to other products made of leather.

Which taxation system to choose for a shoe repair shop?

To pay taxes when providing the above-mentioned service, we choose a single tax on imputed income. As an alternative, a businessman has the opportunity to use a patent tax system or a simplified tax system. The latter allows you to choose one of two options for paying taxes:

pay 6% tax on income;
pay 15% of net profit, i.e. from the difference between total income and costs incurred. In this case, for payment you will need to provide documents that confirm the costs associated with the provision of shoe repair services.

Do I need permission to open?

Opening a shoe workshop will require the businessman to obtain certain permits. In particular, you will need to contact them:

Rospotrebnadzor;
sanitary and epidemiological station;
fire inspection.

Business technology

When choosing a location, the best option would be to locate the shoe workshop in a crowded area. These could be large retail facilities, not far from parks and squares, large enterprises, etc.

Advertising company. There is no need to minimize costs here. The number of customers will depend on how well and extensively the advertising of the new shoe repair shop is carried out. To do this, it is necessary to place advertisements at public transport stops, on the doors of entrances and retail facilities, in public transport, etc.

In addition, do not forget about outdoor advertising: signage, advertising invoicing, etc. The Internet will provide enormous assistance in advertising. It will allow you to express yourself to a huge number of interested clients. You can place an ad on various city sites, and if you expand your activities, you can create your own website where you can place all the necessary information.

In the foreseeable future, people will not stop sending their shoes for repair; almost every pair of shoes ends up in the workshop at least once. A modern shoe workshop should be well equipped and staffed by masters of their craft.

More or less often, almost every pair of shoes requires our attention and needs repair. This has always been the case and will probably remain so for a long time.

There are people who do not turn to shoemakers, but the overwhelming majority are not ready to part with comfortable shoes just because the heel has worn out or the seam has torn. Every time we enter a shoe workshop, we see how busy the craftsmen are, never sitting idle. From this we can draw a logical conclusion that with such a continuous flow of orders, workshops must be profitable.

Types of workshops

Shoe workshops can be divided into three types:

1. Economy class workshops

The most common type. They are usually located in kiosks or in small rooms with an area of 10-12 meters. Such workshops provide the following replacement and repair services:

heel;
arch supports;
heels;
soles;
insole;
zippers and locks.

And also in these workshops you can install prophylaxis on the soles, stitch the tops of shoes and paint them.

The capabilities of such workshops are limited, since it is impossible to install equipment in a small area. Only the simplest devices can be used. Prices for services in such workshops are usually low. A master can repair no more than 20 pairs of shoes per day at an average price of 200 rubles.

The average revenue of these workshops is 3,000–4,000 rubles. Taking into account the costs of materials, the income is approximately 2,000–3,000 rubles. in a day.

2. Middle class workshops

They provide much more services, but the prices are much higher. Middle-class workshops are located in premises of 30–50 square meters. m. with professional equipment. Middle-class workshops are able to serve up to 40 clients per day, at a cost of 500 rubles. per order. Taking into account the costs of materials, the income is about 10,000 rubles. in a day.

3. VIP workshops

People turn to VIP workshops to repair expensive shoes. They are located, as a rule, in areas where fairly wealthy people live.

The circle of clients is usually small, but the services are expensive, since elite shoes require a special approach and skill, as well as the presence of special expensive equipment. This type of service is highly profitable, but not widespread. Equipment for a VIP workshop costs at least $200,000. The VIP workshop will flourish only if there are a sufficient number of clients. The payback period is at least five years.

Enterprise registration

You need to start a business with. In the case of a shoe repair shop, it is better to register as an individual entrepreneur.

Once the registration certificate has been received, you must register with the tax office. The best form of taxation in this case is the patent form. You also need to register with the pension fund. Payments will be made in cash, so you need to buy a cash register or use strict reporting forms. You will have to apply for permits from the fire inspectorate and Rospotrebnadzor.

Room

The premises must comply with all sanitary standards and fire safety requirements. The problem with the premises can be solved in several ways:

Rent a plot of land and set up a kiosk on it with an area of 8 square meters. m.
- kiosk cost – 100,000–120,000 rubles,
- land rent - from 2,000 rubles. per month;
Rent an installed kiosk - about 30,000 rubles. per month;

Rent of premises of 5–7 sq. m will range from 6,000–8,000 rubles. per month. When choosing a room, you need to take into account its location. Good places can be considered basement floors in residential areas, shopping centers, mornings, etc. An important condition when choosing a location for a shoe workshop is a reliable source. If space allows, you need to separate a small room for receiving shoes and a workshop where repairs are made.

Equipment

To properly work in a shoe shop you must have:

Electric stove for heating glue – 900-1000 rubles;
Shoe paw – 1,000 rubles;
Sharpener – 3,000 rubles;
Electric drill – 1,500 rubles;
Shoe rasp – 250 rub.;
Shoe gun – 250 rubles;
Shilo – 250 rubles;
Pliers and wire cutters – 500 RUR;
Shoe needles (set) – 500 rub.;
Hammer and nails – 500 rubles;
Abrasive skins – 10 rubles;
Accessories: leather, rubber for heels, soles, polyurethane, instep supports, threads and other materials – 5,000 rubles;

If you plan to provide more services, you will also need:

Processing machine – 40,000 rubles;
Sewing machine – 5,000 rubles;
Burner – 2,500 rubles;
Compressor – 20,000 rub.

A shoe repair shop is one of the types of businesses where the best advertising is a good reputation. Timely and high-quality execution of orders will quickly make the workshop profitable.

For centuries, people have needed shoes and their maintenance. The volumes of the shoe industry remain high, and the demand for the services of shoe repairmen does not subside. Moreover, people come to repair worn-out pairs much more often than they buy new ones in a shoe store.

This applies to representatives of all classes. Both luxury boots costing 1,000 euros and modest sandals bought at a sale need periodic repairs. Therefore, shoe repair masters have never been idle, and well-organized repair shops still remain a very profitable type of business with minimal investment (such as the related type of business for making keys).

Types of repair shops, their profitability

You can open a shoe repair shop in 3 formats: economy, mid-level and VIP

1 Economy workshops most common. Most often they are located in kiosks or small rented premises - 6-10 m2. Designed to provide a narrow range of services, such as:

replacement and repair of heels,
arch supports,
heels,
soles,
insole,
zippers and locks,
installation of prevention,
stitching, painting.

Expanding this list does not allow small areas where it is impossible to place the appropriate equipment. The technology used is usually the simplest and cheapest, which allows you to set low prices for services. The target audience is the population of low or medium income.

This type of business cannot be classified as highly profitable. An experienced shoemaker can repair 20 pairs of shoes per day. The average cost of services is 150 rubles. In this situation, the daily income will be about 3 thousand rubles. It is worth subtracting approximately 1 thousand rubles from it. costs for materials. Total daily revenue will be, at best, 2 tr.

2 Enterprises mid-level They are distinguished by a wide range of services (can reach 150 items) and high prices. They are located on areas starting from 30 m2. Shoes are repaired using expensive, high-quality equipment. In demand among the population of average and above average income levels.

Such workshops, with proper placement and a constant flow of clients, can generate good income. Judge for yourself: with 30 orders per day with an average cost of 500 rubles. the daily income will be 15 tr, and the profit minus the costs of materials will be 10 tr.

3 VIP workshops specialize in luxury shoe repair. They are usually located in high-income neighborhoods and provide services to individual clients. People who bought shoes for several thousand dollars will never trust them to medium-sized and, especially, economy format enterprises. They prefer to repair it in such specialized workshops, equipped with the appropriate equipment that allows restoration of any level of complexity.

Such a business is highly profitable, but rare and risky. You will have to purchase equipment for at least $200,000, and without a stable flow of customers it is unlikely to pay for itself faster than in 4-5 years.

Registration procedures

Sequencing:

Registration of a company with the tax office. When choosing a legal form, we recommend giving preference to individual entrepreneurs. This will make it possible to apply UTII, and from 2013 - a patent form of taxation.
Selection of OKVED codes:
52.71 Repair of shoes and other leather goods
52.74 Repair of household products and personal items not included in other categories
Registration in the Pension Fund and other extra-budgetary funds
Purchasing a cash register or strict reporting forms
Before opening a business, it is necessary to bring the premises into compliance with the requirements of the State Duma and Rospotrebnadzor

Room

The workshop is usually equipped with:

1. Kiosk (6-10 m2).

You can get this design in two ways:

rent a plot of land from the state (from 2 thousand rubles per month) and install a purchased stall on it (from 100 thousand rubles);
rent both land and kiosk (from 30 rubles per month).

2. Separate room.

For a small workshop, it is enough to rent about 6 m2 (from 6 thousand rubles per month). For a medium-sized enterprise you will need at least 30 m2 (from 30 rubles per month). It is advisable to place the workshop in a public place - in a market, in a shopping center, on the ground floor of a house in a populated residential area.

The premises must have a reliable power source. Professional equipment used for shoe repair consumes a lot of electricity. Medium-type establishments must be equipped so that the reception and delivery area is separated from the work area. In some cases, it is advisable to locate reception points in large shopping centers and carry out repairs in hotel premises.

Shoe repair equipment

Minimum set of equipment:

electric stove (for heating the glue) - 1000 rub.
shoe paw - 1 t.r.
sharpener - 3 tr.
electric drill - 1.5 t.r.
shoe rasp - 250 rub.
shoe gun - 250 rub.
awl - 250 rub.
pliers and wire cutters - 500 rub.
set of shoe needles - 500 rub.
hammer and nails - 500 rub.
abrasive skins - 10 rub.

You will also need components worth from 5 thousand rubles. (pieces of leather, heel rubber, different soles, outsoles, polyurethane, special threads, instep supports, etc.)

To provide a wider range of services you will need:

processing machine - from 40 t.r.
sewing machine - from 6 tr.
burner - from 2.5 t.r.
compressor - from 20 t.r.

Staff

Most often, shoemakers work for themselves, organizing small firms. But if you want to create a larger enterprise, you will have to recruit specialists. This is quite a problematic issue. Shoemaker is a rare profession. Shoemakers are trained only in some technical schools, where there is a specialty in “Technology/Design of Leather Products.” It is advisable to contact a recruiting agency if you cannot find personnel through personal contacts.

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